Communications Planning Crash Course | Julian Cole | Skillshare

Communications Planning Crash Course

Julian Cole, Head of Comms Planning at BBDO NY

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10 Videos (2h 5m)
    • Trailer

      3:23
    • Introduction to a Crash Course in Comms Planning

      5:05
    • What is Comms Planning

      9:57
    • Comms Planning in a Creative Agency

      9:00
    • Client Information

      7:30
    • Consumer Journey Research Tools

      14:00
    • General Thoughts

      7:38
    • Mapping the journey

      22:25
    • KPIs

      22:39
    • Channel Analysis

      23:10
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Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

55 of 58 students recommend this class
Yap is a great course :D
Daniela Madriz

Branding and UI Designer

Process described in detail, lots of useful info and concrete tips! An oldie but still a goodie :)
Amazing course by one of the most talented planners nowadays. Thanks for sharing your knowledge with us, Julian!
Great!
This isn't just a one off class that you'll take. Julian's class has been a toolkit for me and I regularly log in when I'm researching for projects.