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Communications Planning Crash Course

Julian Cole, Head of Comms Planning at BBDO NY

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10 Videos (2h 5m)
    • Trailer

      3:23
    • Introduction to a Crash Course in Comms Planning

      5:05
    • What is Comms Planning

      9:57
    • Comms Planning in a Creative Agency

      9:00
    • Client Information

      7:30
    • Consumer Journey Research Tools

      14:00
    • General Thoughts

      7:38
    • Mapping the journey

      22:25
    • KPIs

      22:39
    • Channel Analysis

      23:10