Communications Planning Crash Course
Julian Cole, Head of Comms Planning at BBDO NY
10 Lessons (2h 5m)
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1. Trailer
3:23 -
2. Introduction to a Crash Course in Comms Planning
5:05 -
3. What is Comms Planning
9:57 -
4. Comms Planning in a Creative Agency
9:00 -
5. Client Information
7:30 -
6. Consumer Journey Research Tools
14:00 -
7. General Thoughts
7:38 -
8. Mapping the journey
22:25 -
9. KPIs
22:39 -
10. Channel Analysis
23:10
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