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Communications Planning Crash Course

Julian Cole, Head of Comms Planning at BBDO NY

10 Videos (2h 5m)

- Trailer
  
  3:23
- Introduction to a Crash Course in Comms Planning
  
  5:05
- What is Comms Planning
  
  9:57
- Comms Planning in a Creative Agency
  
  9:00
- Client Information
  
  7:30
- Consumer Journey Research Tools
  
  14:00
- General Thoughts
  
  7:38
- Mapping the journey
  
  22:25
- KPIs
  
  22:39
- Channel Analysis
  
  23:10

14 students are watching this class