Communications Planning Crash Course
Julian Cole, Head of Comms Planning at BBDO NY
10 Videos (2h 5m)
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Trailer
3:23 -
Introduction to a Crash Course in Comms Planning
5:05 -
What is Comms Planning
9:57 -
Comms Planning in a Creative Agency
9:00 -
Client Information
7:30 -
Consumer Journey Research Tools
14:00 -
General Thoughts
7:38 -
Mapping the journey
22:25 -
KPIs
22:39 -
Channel Analysis
23:10
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