Communications Planning Crash Course | Julian Cole | Skillshare

Communications Planning Crash Course

Julian Cole, Head of Comms Planning at BBDO NY

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10 Lessons (2h 5m)
    • 1. Trailer

      3:23
    • 2. Introduction to a Crash Course in Comms Planning

      5:05
    • 3. What is Comms Planning

      9:57
    • 4. Comms Planning in a Creative Agency

      9:00
    • 5. Client Information

      7:30
    • 6. Consumer Journey Research Tools

      14:00
    • 7. General Thoughts

      7:38
    • 8. Mapping the journey

      22:25
    • 9. KPIs

      22:39
    • 10. Channel Analysis

      23:10