Colour Theory made Simple | How to use Colour in Marketing and Branding

Youshaa Motan ☯, Creative Director - Better Yourself

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6 Videos (10m)
    • Introduction

    • Choosing the right color combination

    • The Color of your font

    • Psychological Properties of Color

    • Keeping it simple

    • Test your colors


About This Class

The idea that different colors trigger different emotions in people and influence their buying behavior changed how businesses use color in branding and marketing. Color or a combination of colors can increase brand recognition by 80% when chosen carefully.

In this mini course, we take we discover the psychological power certain colors have over us in choosing the Right Color Combination for our brand.

This is an excellent primer class to introduce one to the principles of color in branding.

See you inside.

2 of 2 students recommendSee All

'Straight to the point, informative class :)
Kasia Banasiak






Youshaa Motan ☯

Creative Director - Better Yourself


I am the Creative Director at Better Yourself For Women - An online, micro-learning platform for women empowering you to become the best version of yourself through lifelong learning.

(You can watch the Better Yourself Explainer above)

Better Yourself delivers knowledge to your inbox through 5-day micro-courses delivered every day in easy to digest email lessons - spanning 15 categories and we add more classes weekly.

We're all for women empowerment, so joi...

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