Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Colour Theory made Simple | How to use Colour in Marketing and Branding

Youshaa Motan ☯, Online Teaching Developer at D.B.S

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (10m)
    • Introduction

    • Choosing the right color combination

    • The Color of your font

    • Psychological Properties of Color

    • Keeping it simple

    • Test your colors


About This Class

The idea that different colors trigger different emotions in people and influence their buying behavior changed how businesses use color in branding and marketing. Color or a combination of colors can increase brand recognition by 80% when chosen carefully.

In this mini course, we take we discover the psychological power certain colors have over us in choosing the Right Color Combination for our brand.

This is an excellent primer class to introduce one to the principles of color in branding.

See you inside.

2 of 2 students recommendSee All

'Straight to the point, informative class :)
Kasia Banasiak






Youshaa Motan ☯

Online Teaching Developer at D.B.S

Hi! I'm Youshaa - Follow me right now on Skillshare.

I'm an Online Teaching Developer at an innovative online training company - The Digital Branding School.

I specialise in animated explainer videos and presentations, blogging, e-book creation, digital branding for personal and business brands and online teaching development, sharing what I have learnt to empower others.

You can view my portfolio and blog at

My goal is to produce the...

See full profile