Color on the Web I: Design Cohesive Palettes

Geri Coady, Designer & Illustrator

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13 Videos (40m)
    • Trailer

    • A Color Primer

      A Color Primer.pdf
    • The Project

      BikeBook Client Brief.pdf
    • Branding Guidelines

      Branding Guidelines.pdf
    • Color Message and Meaning

      Color Message and Meaning.pdf
    • Target Audience

      Target Audience.pdf
    • Competitor Research

    • Color Schemes

      Color Schemes.pdf
    • Color Contrast

      Color Contrast.pdf
    • Color Scheme Tools

    • Using Photographs

    • Tips and Tricks

      Tips and Tricks.pdf
    • Building Your Palette


About This Class

Learn by doing: Playing with references, experimentation, and your newfound color knowledge, create 2 effective color palette possibilities for the fictional Bikebook website.

Develop a harmonious color palette for any website with designer Geri Coady’s 40-minute class on selecting, communicating, and designing with color. You can use the provided fictional creative brief and site mock-up so that—no matter your experience—you can jump in right away or you can use a website idea of your choice. Either way, you’ll be able to practice your perfect workflow for smart, strategic design at any hue!

Want to see color in action? Learn about color accessibility, testing, and implementation in Geri Coady's second class, Color on the Web II: Design for Clarity and Compliance.

203 of 206 students recommendSee All

Awesome, well structured class, I always struggle to create color palettes, and this is the first time I actually created palettes that I feel happy with. it is a complete course on how to pick colors for a client's website/logo and the project is really fun and challenging.
Great, Geri Congratulations!
Excellent introduction to color theory and the elements to consider when creating a palette for a website/brand.





Geri Coady

Designer & Illustrator

Geri Coady is a color-obsessed freelance designer and illustrator (and occasional photographer) working in St. John's, Newfoundland -- the oldest and most Easterly city in North America.

She's been active in the design industry for over a decade, most recently as an art director at a Canadian advertising agency. She's worked with clients of all sizes in the private and public sector and recently illustrated a book for Scholastic UK.

Geri is the author of Pocket Guide to ...

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