Collect Email Addresses from Your Website with an Aweber Sign-up Form and a Lead Magnet

Rob Cubbon, An entrepreneur who wants to help you

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4 Lessons (22m)
    • 1. Adding An Email Optin Form To A WordPress Site With A Plugin

    • 2. Create A New List In Aweber

    • 3. How To Add An Aweber Sign Up Form To Your Sidebar In WordPress

    • 4. Improve The Sidebar Sign Up Form And The Subscription Process


About This Class

Why email? Email is still one of the most effective marketing tools. It’s personalised, targeted and cheap.

Why AWeber? AWeber is one of the best email management companies. Why? Auto-responders, ease of use, higher delivery rates, built-in A/B split testing features and, unlike MailChimp, they allow you to put affiliate links in emails so you can make more money with AWeber.

Why offer a free e-book or lead magnet as an incentive? People are much more likely to join an email list if they’re getting something in return. So, e-books, MP3s or video courses offered as “lead magnates” serve as a reason to sign up to a list. Once subscribers receive something for free they are much more likely to continue to read subsequent emails and buy – because of the Law of Reciprocity.

What you need to start?

You need to create three pages on your website and an AWeber account. These are the pages:

  1. A “Thank you” page. This is the page visitors see after entering their email address and submitting the form. They are not subscribers at this point. The are only officially subscribed after they have clicked a link in an email sent by AWeber. When they will go to this page:
  2. A “Thank you for subscribing, here’s your free gift” page. On this page you should put your lead magnate, so add a link to the PDF or MP3 on this page with clear instructions on how to download it (right-click, etc.)
  3. An “Already subscribed” page. This page is for subscribers who have tried to subscribe again. They may have missed your free offer last time, want it again or have just forgotten that they’re already subscribed. You would typically put a contact form on this page explaining that the visitor is already subscribed to this list and receiving updates but should contact you if they have any questions. If somebody wants to sign up twice to your list they are probably really interested in what you offer and should therefore be treated well!

Let me show you the rest step-by-step in these simple tutorials. 

We are trying to get the maximum number of subscribers possible. And the way to do that is to make signing up to the list and downloading the lead magnate as simple as possible.

It may be a good idea to send a follow up email to your newly-subscribed subscriber thanking them for their interest. This could include a link to the download page even though they were already sent to that page when they subscribed. Covering all bases is the name of the game with online marketing and you should never stop reviewing these processes because the slightest hindrance will lose you sign-ups!

Email marketing is the easiest and most-cost effective ways to make money online. This course shows you how to start – then once you've got a list of a few hundred or a few thousand subscribers you can virtually guarantee sales