Choosing the Right Performance Metrics for Your Business

Seth Weidman, Data Scientist, tech thought leader.

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8 Videos (31m)
    • 1. Introduction

      1:49
    • 2. About the Instructor

      2:46
    • 3. The Startup Stage

      3:43
    • 4. The Fast Growth Stage

      6:14
    • 5. Diagnosing Slowing Growth

      6:43
    • 6. Funnel Metrics

      3:18
    • 7. Funnel Metrics Example

      3:17
    • 8. Closing Thoughts

      3:19

About This Class

If you use data to make decisions about an organization - whether you're a business analyst working for a company, the CEO of your own company, or an investor evaluating companies - this class is for you. 

All organizations, from small businesses to huge corporations - are drowning in data, from classic metrics such as what revenues or profits were last quarter to more "modern" metrics like which pages on your website customers are visiting.

In this class, we'll walk through the example of a fictional company that sells clothes online - My Clothing Reviews Inc. - and walk through what metrics are most important to them at each stage of their growth. 

Then, for your class project, you'll look at an EdTech company who is looking to grow its business in a similar market.

These examples will draw directly on what I've seen working deeply within similar companies. I hope you come away from this course less intimidated by diving into the numbers to see how companies are doing! 

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Seth Weidman

Data Scientist, tech thought leader.