Choose Must: 10 Hands-On Exercises to Find and Pursue Your Passion

Elle Luna, Artist, Designer & Author

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13 Videos (53m)
    • Introduction: Uncovering your Must

    • Project: Create an Artifact Representing Your Path to Must

    • Exercise 1: The Really Cool Shit Folder

    • Exercise 2: The Stack of Notecards

    • Exercise 3: Call Your Mom

    • Exercise 4: The Treasure Hunt

    • Exercise 1: Pin Up Your Cards

    • Exercise 2: Cluster Your Cards

    • Exercise 3: Look For Patterns

    • Exercise 4: The 50,000 ft. View

    • Exercise 5: Rank

    • Exercise 6: Your North Star

    • How This Process is Manifesting in My Life

384 students are watching this class

About This Class

Must is your calling. It's what you feel deeply convicted to do. In order to follow your Must, you have to show up and take a few steps to get there — and that's what this class is all about.

Join Elle Luna, artist, designer, and author of The Crossroads of Should and Must: Find and Follow Your Passion for a tactical and inspiring exploration into identifying and following your Must. Elle walks you through a series of 10-minute, self-exploration exercises and tactical practices that will help you connect the dots and surface insights for your journey to Must. This hour-long class is perfect for anyone on a path of self discovery, everyone searching for a practical, enlightening approach to finding and pursuing their calling.

You’ll come away from this class armed with a set of practices to bring into your own creative process and your own inspiration ritual. You are encouraged to revisit and revise these exercises at many points along your personal journey. This class will help you gain entry points for pursuing your personal "Must" — and leave you renewed to begin again.

483 of 508 students recommendSee All

Great class! Learned a lot. Thanks Elle.
WOW! What a fantastic class! I'm crying right now, because I've been searching for my must for 40+ years and still feel so lost. This class has inspired me to try a different way of approaching this, which is great, because I was really quite ready to give up to be honest. Thank you Elle
I don't feel as though I naturally lean toward being creative, to be honest. I took this course to try to expand my mind. I might have rolled my eyes a couple of times in the beginning and not completely followed through with every step (black and white ink, not tacking the notes up on my wall, etc) but at the end I feel like I really got something out of the class. I wish I had followed every step because even though I knew where it was going, my point of view shifted throughout the process. I will be following these tips again in the future and I will be using some of the tools Elle shared. Very useful and insightful course for someone trying to be more creative or learn something new about yourself, or even to reinforce something you might have already known deep down.





Elle Luna

Artist, Designer & Author

Elle Luna paints, designs, and writes. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDEO and with startups including Mailbox, Medium, and Uber. She speaks to groups around the world, sharing the story of "The Crossroads of Should and Must," and lives in San Francisco and online at

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