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Case Study: Branding Fair Fashion with free resources

David Muehlfeld, Art Director @ Aperto (An IBM Company)

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8 Videos (28m)
    • Intro

      1:04
    • Design a Logo

      9:36
    • Choose Colors

      3:06
    • Define Images

      3:20
    • Pick a Typeface

      1:46
    • Design a Touchpoint

      6:14
    • Create a Presentation

      3:10
    • Outro

      0:04

About This Class

Designing for a good cause is great, but might bring new challenges: tight budgets, self-initiated, the quest for collaborators and partners. In this tutorial I focus on a practical "how-to-guide" to brand a Social Business. And I provide you with simple resources to do the most with the least.

You will learn to:
• sketch rough ideas
• use Illustrator
• define brand elements
• design a mood
• structure a presentation

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David Muehlfeld

Art Director @ Aperto (An IBM Company)

Throughout his career, David has worked on brand identities such as Telekom (T-Mobile), French Institute Amsterdam and DHL. He worked for small, medium-size and global agencies and even as a freelancer. Currently, he is an Art Director in Berlin, Germany.

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