Career Search in 2020 & Beyond | Teddy Burriss | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

20 Lessons (1h 3m)
    • 1. Class Introduction

    • 2. A look at the OLD Processes

    • 3. Applicant Tracking Systems & Interviews

    • 4. Do you look & act like everyone else?

    • 5. Try having Business Conversations

    • 6. Discovering "Who Am I"

    • 7. You have to Dream Out Loud

    • 8. You need to dream with Others

    • 9. Step back and review what you learned

    • 10. You are not alone in this journey

    • 11. Yes, Research is Really Important

    • 12. Asking for Introductions is Powerful

    • 13. Have you tried bumping into people

    • 14. Listening Carefully discovers new ideas

    • 15. How are you investing your time?

    • 16. Marketing yourself focused on your goals

    • 17. Keep Learning while you are Applying

    • 18. Executing Career Search Campaigns

    • 19. The Potential is significant when you Do It!

    • 20. Closing Remarks and Encouragement

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About This Class


Did you know that in the 1970s your resume was supposed to include personal information such as your height and weight?

Did you know that in the 1990s the newspapers had multiple pages of job openings in them every day?

Did you know that in the 1990s faxing resumes was considered acceptable?

Do you expect to use the same best practices for job search in 2019 and beyond?

Finding the best jobs today is done far differently than in the past. Change is inevitable, thus we must change with it in order to be successful in our quest for new jobs.

Today the benefits of job boards are changing. It is no longer the best practice to spend hour after hour searching job boards and applying to as many jobs as possible every day.

As more and more jobs show up in what is often called the ‘hidden job market’, we have to find ways to uncover these opportunities.

One of the skill sets we don’t invest enough time learning to do, or actually using enough is open conversations.  This will be the most powerful toolset you will need in your career journey today and for the unforeseeable future. The ability to meet with people, ask questions, listen and learn will help you discover new ideas, new opportunities, and new jobs.

We are told routinely by recruiters, hiring managers and human resource professionals that we need to pay attention to the job openings they list online and apply for these jobs in order to get hired.

Yes, this process may be necessary, however, it’s not the starting point. There are many more steps you need to make in order to find your next great job.

We will discuss these steps and introduce you to new ways to perform them so you can be successful in your own Career Journey.

Learning Objectives

  • Become aware of significant misconceptions of job search.
  • Begin to develop clarity around your career goals.
  • Become introduced to new steps and specific tasks you can use in your career journey.
  • Become focused and intentional in the pursuit of your career goals.

Follow the ideas and philosophies in this course and you'll be more successful and enjoy your career journey far more.

Meet Your Teacher

Teacher Profile Image

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker


I am a LinkedIn Strategist and Trainer.

I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Consulting, Professional Development Programs, Webinars, Workshops, Seminars, Coaching, and Speeches.

Helping individuals and businesses who want to expand their networks and grow their businesses is a pleasure for me.

Learn more about me on my LinkedIn Profile or from my YouTube Channel

My pur... See full profile

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1. Class Introduction: have teddy burst in this class is your career journey in 2020 and beyond. And I created this class because the business processes that have been handed down decade after decade after decade or no longer as efficient as we need no more, no longer as effective as we need for people to be able to for you to be able to find your next great job. So this class we talked about a little bit about the older processes review him quickly, leading with resumes and cover letters and desperately seeking jobs on job boards. Trying to beat the systems over and over again wrote a little bit about the problems of the older processes there were. Consider newer ideas. Gonna talk about why it's important to focus on business needs and not just a job. Go talk about creating your own process that you feel comfortable executing over and over again. I don't know how you should get focused on who am I? An absolutely critical philosophy for you to be successful in your career Journey, who talked about the importance of research which again is equally is vital is all the other things that you should be doing in your career journey. Gonna talk about why the phrase it all starts with the conversation is at the core of the most successful career journeys, and we'll talk about working your plan. Adjusting and pivoting were necessary. But working your plan so I'm Teddy birds. I'm a certified career coach have been doing it since about 2000 and nine. I'm also a networking strategist, which means that teach people how the network how to get into conversations. I'm an author of two books that only know Amazon networking for mutual benefit and success using social media. And those are all about the philosophy and tactics again of networking and getting into conversations own organization called Birds, consulte where everything we teach and everything we do to help our clients is focused on this phrase. It all starts with a conversation 2. A look at the OLD Processes: processes that have been created since the beginning of time were predominantly created by recruiters and human resource is departments. And they were created for them so that they had a specific document toe look at to figure out who the war. So they had a particular methodologies for collecting resumes and applications. So they have particular process to move. People move candidates through the job search process for them, and I get it. I can respect that. Organisations and departments want to have their own processes. And But however I know first hand that if you have your own process, that it may be, includes the steps that they want you to have your gonna be far more successful. The process is that recruiters and HR departments want you to have is on Lee a small set of the things that you need to do to be successful in your career. And we're gonna talk about that. Resumes look more like obituaries to may. However, we modify them for every job we apply for every single time we find a job online. We went up life or we redo a resume and make it look mawr like we fit that job and we fit this job. We fit that job and don't misunderstand me. I get it. You may very well fit a lot of jobs, but this will wear you out. Furthermore, there's thousands of opinions about resumes. What's the right fund was to write pitch size? Should I print it out on Canary paper or White paper? The lefts and lots of opinions? Who's right? Because we're constantly trying to find new ways to get our resumes viewed by recruiters. So we're playing with all of these different ideas in the hopes that something will make it work. And this is wearing people out significant amount of time going into building your resume, tweak it, adjusted it and hoping that eventually it's gonna be right so that people will look at it about cover letters. We create a cover letter for every job as well, and we try to figure out one of the best ways to create a cover letter and furthermore, even making it more problematic. We know for a fact that some recruiters don't care and some do so who do I send it to? And I said everybody, where should I figure out do they want a cover letter? We stress out trying to pick the right words that may appeal to that one recruiter that may get them to be mawr interested in us. And don't misunderstand me again. There are some recruiters who get excited about cover letters, and there are some people who write really good cover letters. But even more time is invested in creating a compelling cover letter. Can you relate to this? Can you relate to all of the time and energy that you put into building a compelling cover letter in the hopes that eventually somebody will see it and be excited and want to move you through the process? Job boards We spend hours and hours and hours every week dozens of hours a at least every week on Monster and CareerBuilder and simply hired indeed, etcetera, etcetera, etcetera, building searches and refining our searches and reviewing all the emails that these systems send us every day, day in and day out, deleting the messages and looking through them and hoping and praying that there'll be a job in there that's relative us, that is, that will that we will fit to reading job postings that are hard to understand. Incomplete, misleading, hard to believe. Fake all of these job boards and again hours and hours staring in a Web browser. Lonely, desperate, soul sucking work in the hopes that we eventually find that needle in that haystack again. Can you relate to this? Could this, in fact, be one of the worst things you've ever done in your life? 3. Applicant Tracking Systems & Interviews: And then we have the applicant tracking systems. Oh my golly mawr and more sophisticated and harder to break through their using Mawr and MAWR sophisticated artificial intelligence embedded in them. And this these these systems now are interpreting the words that were using our email message in our cover letter. Just introduce us. And even before it starts looking at the actual history and skills and experiences and accomplishments that we put in our resumes and they these systems are connected and looking at our so social media, find us on Facebook and Twitter and Instagram and LinkedIn. No one misunderstand me. I'm good with that, but many art and then the algorithms that are written in the applicant tracking systems. They're not designed to help us. They're designed to weed us out, designed to kick us out of system. Take us now the Q. And that is really problematic as well. And furthermore, these systems air asking for mawr and mawr information and sometimes very personal information. And again, what they're trying to do is figure out who we are and do we fit by collecting. As much information is, they're legally allowed to collect again. Is this something that you really thought you would be doing is this Is this pressure that you're getting this pain, this angst that you're going through dealing with applicant tracking systems? Is it really enjoyable? Was it destroying you? And what about informational interviews searching high and low to find the right person to talk to you about a job that may or may not exist for the war? When you do find a job or a job board and then you start the process of information interviews, it's often way too late. It's way, too. And often these informational interviews end up being with HR over recruiters. And more often than not, they don't know about the job. They only know about the job order. They have to find someone based on the job description so they really can't speak to the department to departmental goals and the challenges and how you could fit into serving that beyond what the job description says. Have you ever been ghosted when you ask for an informational interview by someone did At some point, you thought you had some level of a relationship with how about being told no, that they don't want to talk with you because there is no job. And the reality is you don't really want an informational interview about job. If you do it right, you want to informational interview toe, learn about a company about an industry, and then the interview process can really be overwhelming often because lots of prep time goes into the interview and they may be calling you for an interview just to be one of the number they might need to interview. Five. Your 5th 1 They've already got their candidate picked out. So you studied you practice and you're ready. And often when you go to interview the person interviewing you really doesn't know how to do an interview there, reading a script and scribbling down answers toe hand to someone else that could be really demoralizing as well. And you get done with these interviews, and often we lead. They're hoping and praying and saying ourselves, sort of like trying to get us excited. I think that went well. But did it and was it worth it? Who knows 4. Do you look & act like everyone else?: So here's one of the biggest problems with the current process that we go through. Everyone is doing the same thing. I think about it. Everyone's looking for a job. Everyone is leading with their reservation, crafting resumes and handed amount of records abandoned to as many people they get him to. Everyone's looking for tricks toe half the applicant tracking system. No one is truly standing out from the pack. Very few people are truly standing out from the pack. What are you doing to stand out from the pack? Are you doing the same thing everyone else is doing or you doing a little differently? Think about this. Don't look like everyone else looking for. And I was looking for a job like that. You're just a number you're not. You need it's almost impossible. Stand out when you do it the same way everyone else does it. We have to find a better way to compete In this environment, the winners find a positive and sustainable way to stand out the people who are achieving their goals. Are you using a process that they manage themselves and they are very purposefully presenting themselves unique, unusual and unexpected they're not following the hurt. Furthermore, you could be missing out on great opportunities. The reality is that the job boards on Lee have about 30% of the jobs, and that number's likely to to decrease, decrease because MAWR more people in business are relying on their network to help them find great candidates. So we're spending all this time searching job boards, hoping and praying, and it's only a small piece of the opportunities huge missed opportunity. 5. Try having Business Conversations: so it let's talk a little bit about little more about this. More ways of standing out from the crowd. Here's a huge, huge philosophy change. Develop a process focused on business ideas or business solutions. Not focused on finding a job. Stop looking for a job. Change your focus to the business needs off target industries, target companies and targeted areas of business. Focus on finding the right people to get into the converse. Get into conversations with these conversations. Need to be business focused. Not I'm looking for a job Huge, huge shipped in. The process is for you to be able to be more successful in your career journey and never asked for anything that you don't know exist. As for conversations with people again in the industry's, you're interested in the types of companies you're interested in and the particular types of roles that you're interested. It asked for conversations. And by the way, these conversations may not be with someone in HR recruiting unless the job that you're looking for is in the HR department or the recruiting department. Huge shift in the philosophy of how to be on a successful career journey and when you get into these conversations, make the conversation all about the other person you want to be prepared to get into a riel . Open conversation with that person may be about that person about their role in the business and as your end. These conversations look for opportunities to go even deeper and talk about ongoing projects and or challenges and successes and goals. A really open conversation with someone that you're prepared to have will get you into that level of a discussion and ask relevant, really meaningful questions. Don't ask leading questions that will clearly show that you're trying to get to the point toe. Ask about a job that won't work the more you ask good questions and listen the Mawr trust and respect your build and the deeper you'll be able to go with these conversations, this is huge. It takes a lot of practice and preparation to get here, but it can create a much greater result for you and you don't want to give up. Everyone gives up when it gets tough. Don't give up when it gets tough, but, you know, build up a little bit more momento. Try a little harder. Keep pushing because the ones who win are the one to keep going even when it gets tough and be accepting of a no, there's nothing wrong with a no, you've got to be willing to accept No that often when no does is lets you table that idea and move on to something more important. Sales people are trained to go for the no and go for it quickly if you don't quickly get a know that, stay on that journey but really be willing and be accepting of a no. 6. Discovering "Who Am I": So here's another big philosophical perspective. Treat your career journey as a business process. This philosophy alone can make a huge difference in the results and differentiate you from all other jobseekers. This is really important. Treat your career journey as a business processes. There are steps that you need to take. There are things that you need to do before you get to the resume cover letter, interview things, a lot of work you have to do before you get to that phase of this journey. And if you don't do this other work, you're not gonna be prepared. You're not gonna be is informed. You're not going to be focused on the right things. And one of the big things you need to do to get started is to know who I am. Who are you? So let's talk about this for a minute, because this is really important you to get focused on who you are and what you want to do when you can get focused on who you are, what you want to do, you're gonna b'more successful in your journey. You're gonna have a better focus, and you're gonna know the things that you need to do. The people need to talk to the types of companies, the types of industries that are relevant to that, that which is who you are and what you want to do. Furthermore, when you get really focused on who you are, what you want to do, the rest of us can help you better because we understand what you're looking for. We understand your goal. We understand where you want to go, and that makes it way easier for others to help you. 7. You have to Dream Out Loud: So let me help you get there. Step one dreaming. I call it dream. Dream out loud. Share your dreams of others. We explain to you what this means. Here's the first thing you do you to build a list of jobs that you absolutely would love to have build a list of jobs that interest you. Intrigued? You get a list of jobs that you've always wanted to do. You to build this list in disregard dollars, preconceived ideas and don't care what anybody thinks. Build a list of jobs that you would love toe have regardless of anybody's perspectives. And you need to get alluded wild a little bit crazy. Don't worry about safe or easy I am. Don't worry about comparing this to what you last did. This This list that you were developing is to make this work, make your brain think, make your brain look at your career journey a little bit different. Now, if you've had a job for the last 5 10 15 20 years and you absolutely love, that's fine. Put it on the top of this list but still built a list of other ideas. You're really trying to make this thing work. You may end up right back where you were, but you may also end up somewhere that you never saw coming that you absolutely beloved and right this list, Dale. And when you write the list down and keep adding to it, this might be 20 or 30 jobs that you put on this list. Need to write it down, say it out loud and then visualize it. Here's an example. When I built my list, I put dot boy on it. I'm Teddy births. I work on a dock and then I did a visualization out loud. I want a docket. Smith Mountain Lake. There's a houseboat coming in right now. I could see the family of that houseboat. It looks like they had a whole lot of fun. When they get in here, I'm gonna tie their boat up. I'm gonna say hi to them and ask them how their week went. Maybe asking what was the most interesting thing they saw. And then ask them when you come back again next year, and then I'm gonna clean out the boat, gonna put fuel, and it will take a drive it over a parking. I'm Teddy Burress. I'm a doctor boy or Smith Mountain Lake, and I love what I do. That's how you do it. You say it out loud and you visualize it out loud, and if you can't visualize it out loud, it may not be the right job for you. That's step one. 8. You need to dream with Others: Here's step two. You didn't get into conversations of other people need to get into conversations of people who know you and who you know. And you want to really pull them into a conversation about different ideas. Prepped them, let them know you don't want to talk about your last. You want to talk about new ideas, new opportunities, things that you haven't done yet and maybe jobs you don't even know about. You just want to get into a conversation with them and have them share with you things that you should consider ideas that you could scripture consider. And you really want to break them in to this conversation and listen to every idea they share, no matter how loud it may sail right about down again, no matter how strange they may sail, they need to go to that list is the second list. You don't put him on your list. This is an ideation list from other people. Keep building it, keep it growing. And when you when they share with you an idea, you should ask them who should you meet? Example. When someone said to me, Teddy, I think you need to be a public speaker. I said, That's an interesting idea. Do you know a public speaker I should meet? Because if I'm going to consider becoming a public speaker, I want to learn a little bit more about what that's all about. How did the people that you don't get into that space, how's it work for them? What they have to do, different what they have to learn different. Maybe it's not a whole lot more than when I already have, but I still want to talk to public speakers before I can seriously consider that idea. And later, when you go home, you want to write, make sure your written it down, saying out loud and visualize it. Example. I'm Teddy verse. I'm a public speaker right now. I'm in a stadium. There's 2500 people in here, and they all paid to come hear me talk about networking and a really exciting that practice . My presentation I've got already I've got lots of graphics in it. It's gonna be a lot of fun and make it really engaging. I'm teddy births. I'm a public speaker. You gotta do this. You've got in this second step, you've gotta do this. Listen, ideas right him down, Sam out loud and visualize them out loud. 9. Step back and review what you learned: Now you've got your list and you've got the list from others that you've put together and you keep working and building this now we need to do is take a look at what you've learned . Look at the list that you're developing. Look at the list of other people develop that other people shared with you and Vermont, remember? Did you say it out loud? Did you visualize it? And do you know who to talk with? Who could give you mawr information? More insights about these ideas. This is critical. Otherwise all you're doing is building up a list and going any meaning mining move. Go with that. That doesn't work. Be very purposeful about getting into conversations with people who do the things that you're interested in doing. I sometimes referred to it as talk with people who play in the sandbox with the toys you want to play with. This is important. This is how you'll get there. And this whole ideation conversation activity is again is to make you think differently than what you in your last job title. Maybe what? You were you laying it could very well be where you end up. But it may not be so. Go on this journey of dreaming, dreaming out loud and sharing your dreams, ideas with others and it as you are discovering ideas. And you realize, Oh my golly, I don't have the skills to do that or I don't have enough skills to do that. That's OK, you get what you can do is look at what can you do? Maybe you take a gap job while you develop these skills. Who knows? A Gap job could give you time to develop new skills to go do something way more enjoyable, and the other is, what can you learn to do? Maybe it won't take long for you. Get enough basic skills toe least Start who knows the pendulum? What the idea is you're in really, really interested. And furthermore again, I say this. Who do you know that you can get into conversations with about these ideas? Maybe somebody knows of a way for you to break into that industry or that end, or that role with the skills you do have available 10. You are not alone in this journey: And by the way, again, I say this Even if your last job is what you believe is your next job, I still encourage you to go this journey. Do this research Do this Ideation have these conversations and you won't be the first person to do this. I did it myself. In 2000 and nine. I started a journey to figure out what business I want to create, what job that I want to have. And I went on and had 100 and 20 conversations with people about ideas. I built my own list. I built a list of ideas of people share with me, and I heard all kinds of stuff. I heard people say to be Teddy don't sort of technology business because that's not who you are. You're too noisy. You need an audience. You love people you love to help. And furthermore, were not the social media stuff that you love today that put me on the journey to become who I am today. I got a really good friend of mine named Greg, who went through the same journey once I told him how to do it, he spent many years in the supply chain industry and for lots of reasons, he couldn't do that anymore. And so you went on a journey to figure out what he could do, what he wanted to do. And he met people who are peer support specialists. And when he met these people, and so how rewarding the world work was for them, he decided he wanted to learn more about that. So I took a quick little course on being a peer support specialists. He started doing that work, and he discovered it was rewarding for him as well. It became so rewarding to him that he's doing it full time today while he is going to school to get his masters in that industry in that field and by the way, he's 63 years old. He found something he really loves to do, and he wants to do it because he went on a journey, had conversations and discovered ideas. He didn't know what a peer support specials waas until he started that journey. It's important for you because you only get one body. You only get one journey, make it the best one possible 11. Yes, Research is Really Important: Now, while you're in these conversations while you're dreaming and dreaming out loud sharing your ideas of others, you're gonna want to be doing research. You're gonna want to research industries, companies, the roles and the people in those roles. It's gonna really make a huge difference in your career journey. If you're doing this research, some ways you can do this is first start with the people you already know. Find people that you do know trust and respect, who are in different industries and in different companies and strike up a conversation of them. Find out why that person became an executive coach on what they like about that. Find out with this person and why this person went to become a project manager in a food industry. Or find out why this project manager decided to go in the health care, get into conversations relevant to the different industries you're interested in and the different kinds of roles that you're interested in and furthermore, think about this. There's a lot of changes going on in our society today. There are a lot of new businesses and industries that weren't around when you started your career haven't been maybe brand new less than five years old. Podcasting, webinars, online training, membership sites, e books, e bay sales, etcetera, center or any of these. And I only touched on a very few very short list of them, or any of these new trends or new industries of interest to you. If so, search for the people who are end these unique industries in these unique roles and get into conversations of them. I've had conversations with podcasters and able authors and membership sites, and I'm interested in that. Why? Because I got into those conversations. So really think about this is all about the research to help you on your career journey. There are lots of tools available to help you with this reference. USA is one of them. I love reproduce a first and foremost. It's a really expensive research tool, but it's free through their local U. S. Library. Your county library I use a lot helps me to find industries and companies and the leaders in those companies. You can go to the company websites you're doing research, go to the website and read through. You know, their their about section. Though the leadership information you read through their articles not just to consume their content but to understand their ideas in the way they think you can, Furthermore, use tools like LinkedIn to find companies to find the people in those companies in the roles that you're interested in. Facebook pages, personal profiles, groups, you could either even go to some places like Reddit and Quora and learn about the conversations that are going on in those industries and even in some respects to those companies. Find the companies find the people on Twitter and even YouTube. Look at what's going on. Do research, do high level research, then dig deeper where you can and where you should. Furthermore, the best resource for people find people who know people who know organizations, find people in those industries, find people those companies and find people who know those people who get introduced and minimize using the same tools and everyone else uses please. That's not gonna be the most beneficial resource for researching, you know, the book of lest job boards. I'm not saying ignore them. I'm saying minimized the use of them because they're so many other resource is out there that you should consider using this takes time. This takes energy. This is not easy. This is your job, by the way. So if you don't want to put in this time, if you don't want to put in this energy if you don't think this work would be worth it for you get back in line with all the other jobseekers and you're gonna be treated like all the other jobseekers. This research is critical for you to be better prepared and for you to find the right opportunities for you. Even if the job you want is the same job you had, you need to do this research. Find those opportunities in new industries and new companies. 12. Asking for Introductions is Powerful: now, as you're doing this research and you find industries cos roles and people, you want to look for ways to get income to into conversations with the right people in those organizations with the right people in those industries and the right people in those roles you to find ways to get into these conversations because it's these conversations again that's gonna better prepare you. It's these conversations that will get you better focused in your career journey. Now let's talk about a couple of ways to get into these conversations. Wait, everyone is introductions. Asked for introductions. What you really want to do is you want to find people that you know or could easily get to know who can introduce you to that next person or that next conversation. This also takes time, and you may not have those connections a day, but you could work towards connecting all around those people connecting all around that industry were all around that company. And as you're doing this connecting, blinked and in real life phone calls, was your doing this connecting? You can look for ways to get into conversations so that you could ask for introductions. This is huge. This is a big, big step. It's really important. It will give you great, great returns if you're willing to purposely do this work. A nice, friendly, warm introduction from someone who trusts and respects you to somewhere that they know well is worth his price list is really prices, and it could really start the conversation in a much better way. To simply send an email of someone who doesn't know you'd ask you there will talk or sending a link in it like someone who doesn't know you're asking their They have time to talk. They don't know you get introductions is the most powerful way to kick off a conversation. 13. Have you tried bumping into people: So there's a second way to get into conversations of people, find relevant content online, find content that they shared they created and then comment on it with a meaningful comment . Mentioned them in your comment, maybe along lies of thank you Bill for sharing this. This was really a useful for me, and furthermore, you could go a little step further, share that content with your network and then mentioned the person who shared it originally , the person you want to talk with again saying that that you're appreciative of the content that they shared because you know I can help you and possibly others. Now, once you've engaged with them in some way or another on social media now you can try to find a way to connect with them. That was only dance a little bit easier, but you want to find a way to connect with them. And then again, if you can get some kind of engagement going, it might be one step or two steps. Maybe you can ask them for an opportunity to have a quick chat, not about a job, just a quick conversation about them. Their role, their company and the industry, and you got to keep doing this. Be polite, be friendly and keep trying. Don't try over and over again the same person. But after you tried two or three times in different ways, friendly and politely without ever pressing, then move on to the next person and find ways to get introduced or to bump into their content and see if you can get into a conversation. 14. Listening Carefully discovers new ideas: now this is important. Once you get into these conversations at any point in this process, whether it's in the who am I ideation or in the conversations about industries and companies and rolls toe uncover opportunities, you have to listen carefully. Listen to the conversation. Who's often? Someone will say something to you that they may think it's just, you know, happenstance, conversation or just in passing statement. But it could become really meaningful. So, you know, listen to what they say. So you could uncover ideas that pop up in the discussion. Here's an idea. New business ideas. Listen for ongoing projects or listen for, ah, new business goals or that are relevant to the area business that you're interested. Listen to what is going on when you're having a conversation, and often what happens is you'll hear words along the way of the business. Owner has no idea how to move something forward. They haven't idea. They just don't know how to make it work. You gotta listen for this because when you hear these stories, these snippets, these little pieces information they could make help you to pivot your conversation and date a little deeper in that area give you example, had a conversation with a business owner the other day. It was telling about the insurance industry, and there's one company is a pretty big company. They're about ready to make a huge shift in the organizational structure, and all of their employees are about ready. Become independent rips. Now when they become independent reps. The engagement on social media is gonna change because they are no longer employees. This is gonna open a huge opportunity for me. This guy said it just you know, there's a glancing statement, but I heard it and I caught it and I asked him questions about it. And now he's gonna help me position myself to have a conversation, this organization to be able to help these independent reps present themselves differently and better than they were. Listen to what they say. Listen to these ideas now. I don't want you to get overly anxious about staffing changes, but you do need to pay attention to the resource changes that are going on. Is there someone retiring or group of people retired? It's someone going out on short term or long term disability or whatever that you could jump in and become an asset for them during that period of done, you know their upcoming stamping changes that may impact an opportunity for you to have a conversation about business or career. Is there a need to upstairs in a particular division or particular region? And you listen to what's going on the company to find those openings? Just the other day, one of my clients told me, Hey, Teddy, we're only gonna work on 15 people right now because we have two Opens two Opens. So I asked him, Said, Why do you have two openings? Well, we had two people leave recently. We haven't filled those positions now. I'm not looking for a job there, but I know people who are. And so I asked him. I said, Would you mind if I told my friends that you have openings in your company? Was Oh my God, I would love for you to do that Now, If I was looking for a job in his industry, I would have said to him, Man, would you mind talking to me about one of those opportunities? Because I'd be interested in and huge when you have these conversations pay attention to staffing and resource issues. Furthermore, when you're in these conversations, listen for challenges. Listen for business problems that they have not figured out how to overcome competitive challenges, market condition, production or process challenges. Sales challenges. Human resource is etcetera, etcetera. Listen, what comes up that you could have a business conversation with them regarding, and you may be able to find a way to have a conversation them about a particular challenge , problem or issue that they have that you have experienced and you may be able to help them with. It's really important. I don't want you to be a super sleuth, that this and really, you know, go into it and just trying to figure out I only want to hear about your problems. But listen. And I promise you, is your building a relationship with the person you're talking about building trust and respect and even to some degree likability. They arm or likely to what I call peel back the layers, get a little bit more vulnerable and share a little bit more with you. And that is how you do your career journey way different than everybody else, and you want to listen for other ideas as well. Who do they know that you should know what other businesses do? They think you should research what's going on around the town with the county of the state . Is there an organization and in the area that's changing that may be relevant to you and what and where again, where relevant and appropriate. Asked for introductions into those organizations? Ask for introductions to other people. I repeat. You always want to end the conversation in some way or another. With who else do you know I should meet at conversations? Open conversations really should be focused on one finding out. Where is the next conversation or when is the next conversation? And it's not with that business If they don't have a need, they get to the point where you can ask other questions along this respect about other businesses and other opportunities and other people and say them. Look, I really appreciate your time. I'm grateful I'm appreciative of your time. And I wonder, is there someone else that you think it would make sense for me to talk with who may have some ideas that I should consider that's important and when you're being appreciative by the way, that means that you should always look for ways to help them as well. 15. How are you investing your time?: Now, this is a traditional quote that I modified a little bit. We don't plan to fail, we fail to plan. And furthermore, we failed to execute our plans consistently. We all didn't go at this. We create plan and we do it for a little bit. And that doesn't create that. We have to create a plan that we believe in. And we have to work it, work it, work it until it gets us to where we're going to. I'm route this graph a while back the best use of your time in job search. And look at the breakdown I have here 55% of the time is networking 30% of time is research . The rest of time has broke up into marketing, developing yourself and then applying for jobs. And if you do it this way, it will work. You will spend less time applying for jobs because you're gonna be applying for the right jobs. You're gonna be applying for jobs that you already know. Someone has some interest in you. Someone in that organization or in that department has said, apply for this job and we'll move it forward. Way more rewarding than what most people do when they shrink up the networking, they shrink up the research. They threw all their energy out playing. Let's talk about these pieces. Networking. NetWare get includes phone conversations, email engagement that may lead lead to phone conversations or personal meetings, social engagement with the right people attending meetings virtually or in real life conversations. And these conversations may happen on Zoom or Skype, Facebook, live or face time, etcetera, etcetera. They don't all have to be face to face, but you want to be purposefully working towards getting into conversations of people. That's where the magic happens, and I recommend that you look at investing 4.5 hours of your day every day. If your job is to find a job, you want a network a lot, so you wanna be seriously investing time. In these conversations, however, you can make them happen and each step of the way. The purpose of the conversation is to get deeper in a conversation or find the next person to talk with. It's a huge part of being successful differently that everybody else was standing in line waiting for a job. Then we have the research piece, and I've already talked about lots of ways. You could do this, and there may be other ways you can do research. I know. Pretend to know all the answers. However, I do know this research is how you get prepared researches how you know where to go researches how you find the people in the roles in the companies in the industries that are of interest. You you've got to be spending at least 2.5 hours every day researching finding the next person in the next company in another region or in the same region, in different industries, in the same industry, over and over and over again researching to find the right people to have conversations. Furthermore, in regards to networking and researching, I recommend you do that very deliberate blocks of time. Don't do it in 1/2 hour segments for even one hour. Segments do it in two or three hour segments because when you do it that focused for that long, you get good at it. You get efficient, you get effective and you get on a roll. You get a role, you really start creating results, and we start creating results you really get more excited about you put more energy into it . So do this work in good hunks of time, not little snippets along the day. 16. Marketing yourself focused on your goals: market is where you spend time building a highly focused resume and cover letters may be building the right template. And if you've gotten focused on who you are, what you want to do and you're clear about that, then you're resident. Your cover letters become more focused, and you don't have to tweak him as much. You also need to spend this time marketing time by building your linked in profile, making it more focused, clear telling the viewer who you are and what you do. Slash morning you want. By the way, you know of a business card. Everybody's business cards. You don't need to have a job to have a personal business card. Email phone number linked in profile oil Maybe a title statement says who you are and in your name. And during this marketing phase, you also need to be building and collecting reference letters from people who can state that you are good at what it is you want to do. You can also get linked in recommendations that say the same thing. This is marketing content. Maybe build a portfolio of projects or a list of stories that help you tell your story in the context of who you are and what you want to do. Be creative, by the way, don't be like everybody else and asked the president of company to send you on his letterhead. Okay, there's lots of ways to do that. You don't need to do that anymore anymore. Maybe it's a video. Maybe you ask someone to do a zoom call with you and you recorded. Yeah, maybe you create a Facebook group where you talk about the industry and the kind of work that you want to be doing in that industry. Maybe you answer questions on core. Or he used Twitter to tell stories relevant to it may have a blow with the stories about that industry about the work you've done in the history. Maybe it's linked in articles. Maybe it's other things. There is interviews, all podcast write articles for newspapers and magazines or being interviewed by Be creative . Your marketing content does not need to be just a resume and a cover letter. And if you do this right and you get good at this two hours, a week of building marketing content is a lot of time. You could crank out a lot of good, diverse and unique information that markets you in two hours a week. Easily what you get good at it. 17. Keep Learning while you are Applying: Let's talk about professional development. Everybody needs to be learning something new every day. It's important. So read books, listen to podcasts. Bliss in the tech talks, relevant YouTube videos, Job Goto association meetings in the interview, in the interviews that actually, in the industries that are interesting to you meet people go to Meetups, where people who do that kind of work that you do show up and maybe those meet ups of virtual nail. They don't need to be in real life. There's a lot of virtual meetups going on right now. You want toe, really study and experiment experience new ideas, new processes, new styles, new tactics, whatever you can do to practice and help you to grow as a professional. Business owners want smart people on their team, and they know smart people learn new skills all the time, so keep learning and promise you it will pay huge dividends long term. And this might be another time where you spend maybe two hours a week every week, two hours of professional development that will pay huge dividends. Lastly, in this scheme this this plan that I put together that may work for you, you may want just a little bit is the last is the applying part. Now this is really, really important to look at, because if you do the work that I'm suggesting that you do, you get into the conversations, get focused on what it is you really want to do and have conversations with people in that regard. You could apply for four less jobs, but you're going be applying for the right jobs, not here relevant or long shot jobs you'll be applying with more purpose and more focused. And furthermore, you'll be better prepared because you will understand the company, the industry, maybe that apartment, even the roles that you're applying for because you're doing this research. And so therefore you're gonna have better resumes, better cover letters, and furthermore, you probably won't have to apply beyond just simply getting your name on the list. Because if you do these conversations right, you may very well discover someone who wants you. It just wants you to apply to get you into the process. I've never applied for a job. I've had nine huge career shifts in my 30 years so far, and I've never applied for a job. I've never used a resume to get a job, and the reason being is because I do this process. I do all of this work. This research, these conversations is ideation. Before I get to the point where I find a job that's relevant to me and that points, not a job, it's an organization. As a department head, it's a business owner who says Tatty, I want your help because they had all of these conversations beforehand and so I really I leapt past the need to apply for a job, the need for a resume and maybe in some respects, the need for an interview I'm not telling is gonna happen for all of you. But I am telling you this. I was way more prepared. So I did have to apply If I did have to have a resume. If I did halftime interview, I'd already had so many conversations and learned so much about that role, that company, that department, that I was ready. I was for all intents and purposes, practically a shoeing because I was prepared and by the way you do this right, you spend very little time applying for jobs. You're gonna have more time to do other meaningful, important things 18. Executing Career Search Campaigns: Here's another way to look at this entire process, and that's what I call campaigns. Campaign is where you're focused on a specific region, specific industry, company type and rolls. So you do research, however, wherever you want to do research with this Link Danner, Reference USA or Ah Dun and Bradstreet's etcetera, and you find these organizations and these industries in this region, then you find the roles in those companies than the people, and you look for ways to get a conversation very tactical, working on a specific campaign at once. Build a list of the people on the rolls and the companies in this campaign and work your list. Put it a spreadsheet and work the list, and you want to repeat this over and over again, and when you repeat it, you do a new campaign. Well, maybe what you might want to do is change the region or change the industry, or change the company type so that you're working a different list. Working a new campaign, a different list. Work that list, go back and do it again with again. A different industry may be a different region, etcetera Center. Build a new list working and what you're trying to do. You're trying to find the right people in the right roles in those companies to get into a conversation with to get introduced to toe bump into whatever it takes so you can get into a conversation, learn Maura about what they're doing with the company's doing, asked lots of good open ended questions and get them the peel back more layers and discover ideas and opportunities. Your job is to find a job when you treat it like a business process. When you work it like a campaign, then you're being very much more purposeful than everybody else who is simply looking for a role online through a job born and apply into it as fast as they can. This is way more purposeful, way more deliver. It helps you be more prepared and be focused on the right opportunities for you. Thus, to create a better opportunity to create success 19. The Potential is significant when you Do It!: So when you discover an opportunity that you can help solve will create that. You have to find a way to get into that conversation. Find ways to get into that conversation. This is how you're gonna be more more successful when you're focusing on ideas that you could help some women, not about a job. It's about ideas related to the business ideas related to the department. Did you want to learn more about and discover? Could I help you? So you get into these conversations, Remember to keep it business related. Don't talk about jobs until you know the job. Talk about talk about the issue, the challenge, the problem, the goal, the opportunity and figure out. How could you help them if you could? And if you can help them, who do you know that could help? And if you know somebody who can help them figure out, do that thing you can't do That's powerful. That's called networking for mutual benefit, and it really will pay dividends for you down the road because when you help somebody else later on, they may be more willing. Toe want to help you now. This is also important being evil. And what an eagle is is someone that has their eyes really good vision. They're constantly scanning the horizon, and there are also listening intently. You want to be like an eagle, keeping your eye out for ideas and opportunities, toe have conversations and listening intently to what you here. So long lives. Three insurance coming off talking about. He just sent in passing, and I grabbed it. You never know. Keep your eyes open and listen intently. Don't just stare at job boards, and it is a numbers game. It's all a numbers game, but it's a much more rewarding a set of activities when you're focused on your goal and when you're executing your plan. And again, your plan is all the things we're talking about right now. Who am I? What is I want to do? What kind of industries companies roles are looking at by people to get into conversations , and at some point another an opportunity comes up. Then we'll jump into the H R processes of apply and resume etcetera. Do all this other work up front will pay huge dividends, and it's much more rewarding. Remember a couple months ago, I was prepared to go to Raleigh, North Carolina, for three or four days, and I said, You know, I'm gonna find some people talk with while I'm in Raleigh So I sent a message to 80 people . I knew who I who are in the Raleigh area and I said, I'm gonna be in Raleigh. Would you be open to get get together for coffee or sweet tea or lunch or dinner or whatever and see it to be open to a conversation? 35 responded. 30 said. Not Nail. Five said, Let's talk. I got business out that I'm telling you this. It's a numbers game but was very purposeful about Senate now looking for and a huge number of people knowing that a small number of them would be interested in a conversation. And I'm good with that. So think about it when you're doing your work. How many people did you want to talk with and find way? Don't send emails out there about asking. Maybe it's phone him and call him, and whatever bumping done on social get introduced them whatever it takes. But you want to constantly be looking for that next conversation. It is a numbers game, but it works 20. Closing Remarks and Encouragement: Let me summarize this. You have to do research. You have to find the right people in the right company. Types in the right industries, in the right rolls. Find ways to get into the right conversations with these people. Listen, ask meaningful questions, Uncover ideas, pivoting, adjust your processes and you're focused as you need. Don't stop. Don't give up to suggest where you realize you should just and keep moving forward. Create your plan. Execute your plan. Believe in your plan. And if you don't believe, go back to the top and redevelopment. Recreate it so that you can then believe in, because if you don't believe in what you're doing, you're not gonna put all of your energy into doing it. And you need to put all of your energy into doing this. Remember, it all starts the conversation, not with applying for a job. It all starts way before you apply. Your career journey will be far more successful if you're not relying on business processes from the past. Your career journey will be far more rewarding and far more successful if you manage your activities. If you develop your own processes around research and conversations discovery who you are, what you want to do and being focused on that and finding the right people to talk with toe uncover either mawr people to talk with and then mawr opportunities that may be related to your next great job. I hope this is helpful. I really want you to take this on the heart, use the content that's in the class, and I make it available to you. And I wish you all the best on your career journey.