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Captivation Marketing: 7 Proven Ways to Hook Your Audience

Ben Parr, Author of Captivology & Venture Capitalist

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11 Videos (1h 2m)
    • Welcome

    • The 3 Stages of Grabbing Attention

    • Overview of the 7 Captivation Triggers

    • Automaticity

    • Framing

    • Disruption

    • Rewards

    • Reputation

    • Mystery

    • Acknowledgement

    • Final Thoughts

19 students are watching this class

About This Class

Science meets creativity in this insightful one-hour class on how to captivate your audience with proven attention-grabbing methods.

Investor, entrepreneur, author and former Mashable editor Ben Parr shares his knowledge on “captivology” — the science of getting attention — drawing on real-world examples from Taylor Swift, Facebook, Ford Mustang,, Betty Crocker, and Gone With The Wind (to name a few).

Ben walks through the three stages of attention (immediate, short-term and long-term), and the seven captivation triggers that hook people into your product or brand:

  • Automaticity
  • Framing
  • Disruption
  • Rewards
  • Reputation
  • Mystery
  • Acknowledgement

This class is perfect for marketers, entrepreneurs, designers, brand managers, and any creator who wants to get more eyeballs on their work. 

By the end of this course, you’ll have an arsenal of tactics to grab more attention than ever and build long-term loyalty among your community.

133 of 137 students recommendSee All

This class was absolutely fascinating!
Erin Blondeau

graphic designer + aspiring scientist

excellent class!
Brilliant class! Lots of content but very straight to the point and memorable with examples and stories. Learned a tonne and enjoyed every moment!
Angelique Culvin

Minimalist, Photographer, Writer





Ben Parr

Author of Captivology & Venture Capitalist

Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on growth and attention. He is a General Partner at Rostrum Capital, an early-stage venture firm and author of Captivology: The Science of Capturing People's Attention. Previously, he was Managing Partner at DominateFund, Co-Editor and Editor-at-Large of Mashable, and a columnist for CNET.

Parr was named one of the top ten tech journalists in the world by Say Media, one of the top 10 Internet of Things experts ...

See full profile