Canva for Entrepreneurs: Design Your Own YouTube Thumbnails | Phil Ebiner | Skillshare

Canva for Entrepreneurs: Design Your Own YouTube Thumbnails

Phil Ebiner, Video | Photo | Design

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5 Lessons (11m)
    • 1. Intro and Project

      0:52
    • 2. Examples of YouTube Thumbnails

      3:25
    • 3. Design a YouTube Thumbnail in Canva

      4:56
    • 4. Export Your YouTube Thumbnail Graphic

      0:52
    • 5. Assignment & Wrap Up

      1:15

About This Class

With this Canva course, you'll learn how to design your own professional-looking YouTube Thumbnails with Canva.com, a free web application.

Canva includes hundreds of eye-catching templates, free photos, graphics, icons, and text options to make beautiful YouTube Thumbnail for your own videos. 

Follow along with this quick course, and you'll be designing your own YouTube Thumbnail in no time.

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Transcripts

1. Intro and Project: Hey Phil here and welcome to my home office today. We're going to be learning how to create YouTube thumbnails with canvas dot com. Camba dot com is an amazing tool. It's free to use, has templates specifically for creating YouTube thumbnails in the right dimensions, and it has a lot of great images and graphics to use as well. A YouTube thumbnail can make or break whether you get views for your YouTube video, so we want to make sure that it's as clickable as possible. As always with these trainings, you're going to be following along, and by the end of this training, you'll have your very own YouTube thumb now to post for your own video and to share with us in the course of that weekend, give you some praise or critique if you need it. Thanks so much, and let's dive right into creating your own YouTube thumbnails with canvas dot com. 2. Examples of YouTube Thumbnails: we're going to be creating our very own YouTube thumbnail right in Can Va. But before we create our thumbnail, it's always good to see what other thumbnails are out there that are one working. But also compare the other videos that will appear when you do type in the search terms for your own video and see what pops up. What I mean by is this first video that we're going to be creating a thumb now for is a sand Gorgonio camping video. So the first thing people will probably type in, or that I want people that type in when to find our video is saying Gorgonio camping. Those keywords pop up a few videos and what do we see? We see a lot of pictures of just trees. We got a couple people here, but it's kind of hard to see their faces, trees, hiker in the shadows. We don't really see couple people right here. Nice photo, but kind of hard to see more trails. You can't none of these really stand out to me, right? And I'm probably I'm pretty sure that none of them stand out. If we look at these first ones the one that probably stands out the most are the one with these two guys right here, mostly just because of his red backpack. What seems to be working on YouTube in terms of thumbnails right now? Well, let's just go over to the trending videos for today, which is when I'm recording this July 20th 2016. Pokemon Go just came out. That is super trendy, trendy Right now. Let's just look at some of these images. We see all the training videos from today. People, people, people, people, people, people, people. I think you get the point. A lot of these images have faces on them, and that makes sense, right, because people want to have a connection. People go on YouTube to watch videos from people that interest them, and they build that connection with other people. It's not the trees that gets them to click the video. It's the person that the video is about or who created the video. That's why someone's going to click on that video most the village time anyways, and YouTube has actually done a lot of research and come out and saying that thumbnails with your face actually work better So I'm going to try to use a photo of myself for this video about camping and Sangoro Goni. Um, another thing that has worked for a long time to is having the text in the image. And not only does that work well for the thumbnails when it pops open right here in the search results, but it's also good when people embed the image or the video on a website. And I'm going to be embedding this video on our website into the green, and I want that text to explain what the video is about. I'm seeing a little bit of a trend of people not using text as much, but I still think that it works well. What a lot of people are doing are these types of graphics right here. Ridiculous Rhett reactions. You see person's face, Big Tex, and that's what we're going to be doing in Canada right now. 3. Design a YouTube Thumbnail in Canva: here in Canada. We're going to choose the YouTube template, so just click this more button right down here under social media and email headers. Is the YouTube thumb now. So click on YouTube Thumb now, and we're going to choose one of these templates. There's top one right here in the second to the top one. Something like this could work out really good, because I could use this spot where the puppy is. Teoh put my face. And then there's text over here on the left to put the text for my graphic. You can go through and see if there's any other templates that you want to make when you're creating your own, because they got a lot of cool ones as well. So first I'm going to add my own photo to this project, so I'm going to go toe up loads. I've already uploaded my image, but what you can do is just click this, upload your images, but in and find the images on your computer to upload. Have this images that I took of myself. That was kind of silly, but I thought it came out pretty good on our hike, so I'm just going to drop this into the background now to re scale this one. What I can do first, I'm going to zoom out just a little bit, so I have a little bit more room to play with that. I'm going to double click this image that opens up the re scaling option so that I can scale up this photo and move it around just like so, so that there's a little bit more room on the left for my text. This photo I might also add a little bit of a filter because it doesn't pop as much as some of my other photos. So I'm just going to select the photo Goto filters. And actually, the reason why it doesn't pop as much is because it already has a Cali filter on it. So I'm going to take off that Callie filter. That's kind of cool. Maybe you let's look and see what other ones they have. I would like to add a little bit of contrast in saturation, which I can do just by increasing the contrast here, going down to my advanced options, increasing the saturation a little bit there as well, so that looks pretty good to me. Now I'm going to add my text. So I'm just going to select all this text first. I'm just going to try and see if it works. If I do camping sand, Gorgo, neo and I make space. And I make this bigger. It's a little bit too big. Some going to make this a little bit smaller. About 72. That's a little bit too big. Maybe. Actually, that might work. But I want this camping text to be bigger. The one thing with camera is that I can't actually select part of the text and make it bigger. If I do it makes all the text in this text layer bigger. So what I'm gonna do is actually delete the camping. So now I just have sand Grego neo, and then I'm going to add new text. I can just press tea on my keyboard toe add text. Gonna sake type and camping. I'm going to change this toe white. Then I got to change it to this font, which is Lolita one. So me, she was Lolita. One little lead to one. Where are you? There you are going to make the size a lot bigger. So maybe, like 96 and then I'm also going to make it all capitals. So if I choose this text, drop down this menu for settings, I'm going toe left, align it and do upper case. So everything is uppercase gonna make it a little bit smaller because it seems to be just getting into my face. And I don't want that something like 80. Maybe making this a little bit smaller might look good too. I like that a lot. I'm just gonna align them on the left. So if I moved the text around I see when they're aligned by this little purple dotted line popping up and just make sure that everything is in the right place, I can zoom out, which is always a good idea to zoom out and see if everything looks good. So this is what it would look like if I was actually searching on YouTube and I think that looks pretty good. Even though I have a kind of a silly face that seems to be working a lot on YouTube, people will see my face and hopefully that will draw them in. And then the text just supplements it. They kind of see what the text says, and that gives them more of a reason to click on the video. And I think seeing this compared to the other images that we saw in the same Gorgo neo results where it was just kind of a fuzzy picture of trees is going to make it a lot more clickable. All we have to do now is downloaded and uploaded to our YouTube video when we upload our video. 4. Export Your YouTube Thumbnail Graphic: to download this graphic, just click the download button right here. I'm just going to choose image for Web J. Peg, which is a high quality but low file size option. P and G is also great, but with YouTube, you've got to make sure that your thumbnails are two megabytes or smaller. That will definitely be the case for the J. P G files, so I'm just going to click that it's going to compress our photo and be able to so that we can save it to our desktop. And there we have it. Super bright, super crisp. I like the contrast in the saturation that I added, and the text actually looks really good. It stands out from the background, and it really supplements what this video is all about. So thank you so much for watching. If you have any questions, let us know otherwise, we'll see you in the next lesson. 5. Assignment & Wrap Up: it's time to take action. You just learned how I create my own YouTube thumbnails using Canada dot com, and it's time to do so yourself. So if you haven't been doing so throughout the past few videos, please take 10 to 15 minutes to design your own YouTube thumb. Now, using the techniques that I taught you, including doing a little bit of research before, it would be very beneficial if you actually have a YouTube video that you're going to post or that you have an old video that you look at and you say how this graphic isn't that good . I need to update it, search for the keywords for that video and see what other types of thumbnails are there and then come up with something that stands out. I think that's the key to success is doing a little bit of research before you actually post a video, or if you want to go back and update your video thumbnails. Once you've done that, and once you've created your graphic posted to the core so that I can check it out, I'll give you any feedback or praise that it deserves, and then you will be on your way and take it posted to YouTube and share the link with us so that we can check it out and give you some more likes on YouTube and potentially subscribers for me and the rest of the students. Thanks so much animals, you in another video.