Calculate Your Social Media ROI And Show Off

Ali Mirza, Growth Marketer & Digital Entrepreneur

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14 Videos (53m)
    • Intro to this course

      3:13
    • Before you start

      2:32
    • What is SM ROI

      2:04
    • Key elements of social media ROI

      2:07
    • Reasons to calculate ROI (the WHY)

      2:12
    • Challenges with calculating return

      5:38
    • Steps to calculate social media return

      5:46
    • Setup goals inside Google analytics

      6:46
    • Steps to calculate social media cost

      2:07
    • Example 1 - ROI calculation

      7:22
    • Example 2 - ROI calculation

      6:05
    • ROI benefits beyond dollars

      2:22
    • Enhancing your social media ROI

      2:13
    • Next steps for you

      2:31