CRUSH YouTube: Create and Grow a Successful Channel in 10 STEPS! | Storm Pierce | Skillshare

CRUSH YouTube: Create and Grow a Successful Channel in 10 STEPS!

Storm Pierce, YouTuber, Freelance Photographer

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9 Lessons (23m)
    • 1. Class Intro

      1:54
    • 2. Choosing a setting to shoot in

      2:09
    • 3. Deciding on accessories

      3:38
    • 4. Mastering audio

      3:12
    • 5. Getting comfortable on camera

      3:26
    • 6. Finding background music

      2:38
    • 7. Editing your videos

      2:38
    • 8. Uploading and optimizing your videos

      2:33
    • 9. Class project

      0:40

About This Class

In this class, you'll learn how to create your very own YouTube channel from the ground up!

We'll discuss the tools you need to create your own videos, and take the process all the way to uploading!

CLICK HERE for the Class Resource Document

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Transcripts

1. Class Intro: Welcome to the glass. YouTube is a very saturated platform, with hours and hours of content being uploaded every second. For this reason, it takes creativity to come up with ideas for content that people actually want to watch. Ultimately, though, if you're thinking of YouTube as not just a hobby but a possible future career, it's important to know that she will only succeed and stick with it. If you enjoy the content, you're making one trap. Many aspiring YouTubers fall into early on is focusing on Lee on the monetary prospects and financial side of making videos. While it's obvious if you want to make YouTube your full time job and money is what pays the bills, your motivation for making videos shouldn't just be money, at least not if you want to stick with it and maintain a happy outlook. With that said, if you haven't already thought about what kinds of videos you want to make, start paying attention to what kind of content you find appealing. What catches your eye? Ask yourself a couple of these questions. What makes me keep coming back? Is that the personality of the Creator? Is it the video effects where the filming style is at the comedy. Here's a pro tip. Keep a notebook or the note pad app on your phone open when you're watching videos so you can take notes on what appeals to you most when you're watching them. That's a good way to keep all your ideas in one place and not just rely on your memory to do all the hard work. All right, so let's talk about a few ideas for videos you could make. If you're just starting out on YouTube, you could make travel videos. You can show off cooking videos. Short films become of lager, make comedy skits, create music videos, show yourself playing instruments or maybe some art time lapses. Of course, there's so much more you could do on YouTube, but there's just a few ideas to get your creative juices flowing. Now let's talk about choosing a setting for your videos 2. Choosing a setting to shoot in: Now I want to talk about choosing a setting for where to shoot your videos, so a setting should be natural for the content that you're making. If you want to be an indoor of lager, you want to be someone right in front of the camera with a talking head. Similar to this. You don't have to go out and purchase a new studio. Really, You could just shoot this type of thing in your bedroom like I'm doing or in your living room or a space that's creative for you in your own house. The key thing to think about when you're shooting indoors is having good lighting. If you have a setting that's inside, you want to be either by a big window or get some lights that look good. Additionally, if you're gonna be a travel of lager or shoot music videos, that might be outdoors or in specific places for your scenes. But just make sure the setting kind of matches the content that you're making and with this , just keep it simple. You know you don't have to have anything fancy. You can usually just start with what you have on hand because half of the battle is usually just getting started and getting your video your first video out there online. A good setting meets to be three things and used to be clear. It needs to be relevant, and it needs to be sustainable. Let's break those down one by one. So first of all, clear your subject needs to be clearly seen on screen. Whether it be you properly lit in your bedroom or your spaghetti sauce properly framed in your kitchen in your audience must see what's going on. It needs to be clear and obvious. Next, relevant your backdrop and you're seeing needs to be relevant to your type of content If you're going to make storytelling vlogs and talking heads. If you're gonna have things behind you in your background or in your seen, it should be pertaining to your story or relevant to the kind of content you're making and sustainable. You're sending needs to be one that you can replicate if you plan on making more episodes of your specific style of content that make it easy on yourself to create a cohesive feel by starting off with something you can build on in future videos, for example, maybe a specific wall that you feel men in front of your room. Or maybe there's a park bench outdoors that you know, you really want to keep filming your videos at. Just keep it sustainable, something you can go back to you because if you really like it, you want to keep doing it. So now that we've kind of considered the basics of a setting, let's talk about choosing a camera. 3. Deciding on accessories: All right, So now we're talking about accessories. So now that we figured out, we don't have to let the idea of cameras scare us away, it's time to jump into what accessories air. Gonna be good to help you film and make your life easier when you're filming. Now, these are definitely not imperative. You can make videos without any of these, but this will help make your life easier if you decide to do this regularly. The first thing that I think you should pick up has a filmmaker or as a youtuber would be a tripod. A nice tripod. It doesn't have to be super expensive. There's some nice cheap ones on Amazon can get for around $35 or so. That when I'm filming on right now is actually $35 tripod, and I'll just gonna show you a picture of it right here. But a good quality tripod is gonna help your camera stay stable without you having to Jerry rig it on top of furniture. And the nice thing about it is you can set up your shots and walk away now, obviously don't have to have a tripod for this, depending on where you're shooting. You can just put some stuff on top of a desk, which I have done for years. But if you want to step it up and make your life a little easier, a tripod is a dedicated accessory for this purpose. Additionally, these come with smartphone mounts. Sir, if you're do shooting with your smartphone, that's totally flying. You can pick up a little smartphone attachment for your tripod again on Amazon for, like, $8 I think that's a good investment. Check out the class worksheet for any of the products that I'm mentioning so that you can see and get a few four kind of what's good and what to look for next. A microphone. Whether you plan on being on camera or not in your YouTube videos, Good audio quality is absolute king. I cannot stress this enough people will stop watching your video immediately if the audio is trash and your audio doesn't have to be garbage, we'll talk a little bit about this in the next lesson so that you can get some examples of what different microphones sound like and all that. So stay tuned. This next accessory is really good if you're filming inside, so if you want to do talking heads or vlogs video, light video lighting is a great thing to have to make sure you look good. It's a really good idea to pick up some high quality lights for shooting indoors if you plan on doing this regularly, because if you don't and you just use what's usually available in your house based on the temperature of the lights, they're not always what they call daylight temperature, which is what the light I'm using is which is pretty natural and looks like sunlight. It could be like orangish or bluish or were tones overhead. Lamps that are built into your house typically aren't made toe look great on camera. Let me show you what I mean. So this is what this exact same scene looks like when I'm just using the light in my room above me and nothing else. Um, so that's not great. And here's what it looks like when I just have my window open and no light on at all again , not ideal. And now we're back with the light that I basically made. This is a D. I Y light. It's not a professional video light by any means, and I'll actually share that in the classroom. Resource is so you can make this. This is about $35 total, Um, and that comes with light stand and led light strip and a power source. So it's literally a cake pan with led is inside of it. But it looks nice and soft, and it does the job. So obviously you can see what it looks like with the light on, and I think it definitely makes a difference. And here's a pro tip. You don't always have to use lighting setups. If you have a nice window that can bring in soft light on you, film in front of that again. Starting out. Use what you have, even if it's just the sun. Next stop Master Audio recording 4. Mastering audio: So now it's time to talk about mastering audio audio can make or break your video when it comes to YouTube videos. This is especially true. People come to YouTube for easily digestible content, things that can click on and click off of, so that breeds a small attention span already. But bring into play crappy audio, and it's just gonna all fall apart. I want to show you a couple different audio examples so you can see what I'm talking about . So we're still here in the exact same room, and this is the audio coming straight out of my camera. It's about it's a three feet away from me, and this is what you're here. Doesn't sound exactly the same, does it? Now we're going to switch over to a shotgun microphone that's mounted on top of the camera . This is what a lot of people use. I'm still about three feet away, and you could tell kind of the audio difference here as well. And now we're talking into a lot earlier microphone that I just clipped to my shirt. This is also an Amazon by, um, you can tell what the difference is here. I've used this one for multiple classes here on skill share, and I've also used it in a couple of YouTube videos as well. And for kicks. This is some audio coming straight out of my iPhone. I have it directly below me in my hand, as you can see, and this is kind of just so you can get a feel for what you can expect if you're using your phone to record some audio. And usually it's not that bad. Second toe last. We have the headphones that came in the box with my phone. It's got a microphone here mounted on the wire. Additionally, this is something I used some of my earlier YouTube videos, and it's so easy to do. But it steps up your audio quality quite a bit. I've noticed. So there's that. And finally, we're back onto the blue Yeti USB microphone. I'll throw a picture of it up here. Um, this is what I've been using for. The whole class s so far, so I kind of like this microphone. It's mounted right below the camera just directly below me, setting on top of some boxes. I'll take a quick photos you can. I kind of see what I'm talking about. And I basically just have it plugged into my iPad recording on the voice memo app that comes straight with the iPad. You could do that with an iPhone to, but I got a little $10 adapter on Amazon. Plug it in and we're good, so hopefully you could tell a difference. With the exception to the Blue Yeti, all of the other microphones combined on Amazon were less than about $60. So I think the one that I mounted above the camera costed about $30. The love mike posted about 13. And then, you know the headphones. If you include those air like five or $6 again, check out the worksheet him, including with the class resource, is so that you can see exactly, which makes amusing. And these don't have to be the exact ones that you check out. But this is just so you can get a feel for what to expect when using these microphones. These little lapel mikes, which are like 10 to $15 on Amazon for some pretty good quality ones. Believe it or not, those could be clipped to your shirt you can clip them under your shirt to hide it as well , and that's a really great way to step it up for almost no money. All right, let's talk about getting comfortable on camera. 5. Getting comfortable on camera: All right. So you made it all the way to getting comfortable on camera. You should be proud of yourself. I'm proud of you have the idea for your video. You can were set up your light and you also have some audio. Now you're you're talking Teoh to a camera lens. It's kind of weird. Um, yeah. If it's your first time filming yourself or you're just trying to get over those nerves, here's a few things to help you out. First of all, prepare your talking points. It's easier to speak on the subject in front of camera when you know what you're gonna talk about. If you're having trouble every time you turn the camera on talking to it, a good way to get prepared for this type of thing is going to a mirror and kind of going through your video. We're going through your emotions in front of the mirror to get comfortable talking to yourself. The nice thing about talking to a mirror is you can see what your facial expressions are, how much emotion you're giving off the gestures that you're giving, and also if you need more energy or less energy or you can also believe not. I've done this. Hold up your smartphone in your camera in front of you when it turned off and just start talking to it. If you're filming style like a log per se is gonna be indoors, you can type up some filming points or even a whole written script. For me, the full written script thing hasn't worked out too well because I just end up tripping over my words. So what I make is bullet points with just a couple of additional phrases after them on the talking points I want to talk about that helps me be a little bit more off the cuff and also just fill in the gaps with words that I naturally want to use and that hopefully comes across more natural practice, practice, practice. No matter what anyone says, no matter how proud they are that they're youtuber or filmmaker of lager, this type of thing is unnatural. When you're first starting out, it's just not gonna be easy. At the end of the day, it's still just you talking to a camera, not a real person. It's okay if you're not completely comfortable sitting in a room talking to a piece of glass or wherever you're. But the more you do it, the more comfortable you'll become for vloggers. This is especially true because you could be outside holding up the camera in front of a crowd, and that's just really unnatural in a nerve ing with. People are staring at you, looking at the camera like you're crazy. But whatever type of video you're trying to make practice is finally, especially if you're planning on being on camera, remember that cuts are OK. The nice thing about this type of media is that cutting stuff out is OK. People don't have to see your mistakes. You're able to edit these things. It's not completely live. Did you stutter a sentence that's fine, tried again 10 times and then just cut out the bad ones. Did your sneeze? No problem. Cuts are a great way to hide things which can put you at remember that it's okay to film a three minute piece in and out. We'll talk a little bit more about this in the editing section, but for now, just remember, you're the director and the editor. Whether you're now whether you're now whether you're going to be on camera or not in your YouTube videos now, whether you're now, whether you're for example, if you're making in this type of and this and this section and final accessory I want to talk about is especially good. If you're trying to make a video is especially, get a bunch of content you can just use on your music. Let's move on to finding background music. 6. Finding background music: this next section can be done before or during the process of your video. I usually suggest before because it can help you get in the frame of mind for the type of video you're gonna make. But let's just talk about finding background music or music for your videos. Why is music important in videos? If you're doing something like a talking head, where you just talking to the camp of log or something? You want to keep it exciting and a good way to not lose your viewers. Attention is by adding just a little bit of music in the background. It doesn't have to be super loud. It doesn't need to overpower your voice, but just enough to keep people excited and watching. This isn't gonna apply to all types of videos that you could make on YouTube. Background music isn't gonna be applicable for every type of video. So if it's not for the type of video, you're making this solely find a list of those could be making music videos or playing instruments or videos where the audio is gonna be obstructed or you really need to hear what's going on. Um, that is OK if you don't need the music. But for vlogs presentations, travel videos, whole list of other things, you might really need some background music, and it can help your video stay upbeat. So here's how to find that. A great source for music these days, especially for YouTube videos, is found on YouTube itself. They have an offer, a complete music library for you to use. It's all royalty free or most of it is, and it's immediately available for download. The nice thing is, you can make money off of your videos using this music because it's carefully selected and you don't have to worry about owning rights to it. Things like that. Additionally, you confined sites like music bed or epidemic sound. I personally just started using epidemic sound, and the reason I like epidemic sound is you can try a free trial, which gives you two weeks with full access to their website, full access to their full music, the whole library as much as you want. You can see how much you like it, and that's a great way to find some high quality sounds that are not the same as everyone else is because a lot of the YouTube library has been used a lot. It doesn't always matter when you're starting out, but when you want to find something unique, epidemic sound, music bad. Those step besides a really good they do cost, like a monthly fee after the trial is over with epidemic sound. I think it's like $15 a month or something like that, but that can be a good investment in the long run. And of course, there's always making music for your videos. So if you're someone who's musical, or if you have a friend or family member who is able to make some music for your videos, you know they're on a free coffee. So let's talk about editing your videos. 7. Editing your videos: So once you've got your video shot and you have your music picked out if you need it, it's time to start editing your video. And if you've never edited a video before and don't even know where to start, that is totally fine, because it doesn't have to be very. There's a few different ways to get your videos looking just like you want them without a lot of work. If your video just requires a few simple cuts and adding a background track and maybe a little bit of text or a simple presentation with slides, my movie is a great way to go. If you have an Apple device, especially if you filmed with your iPhone, it actually comes with your iPhone, and it's really easy to add it on to just drop the clips in a zoo. Well, as music and text actually edited one of my skill shirt classes on my iPhone because I didn't have a computer accessible at the time. So not only did I make the slides from my video and record the audio through the headphones , but I ended the entire video on my movie, which was free because it came with my iPhone again, use the tools available. Additionally, if you have a Windows computer, Windows movie maker is kind of like the equivalent or the free software that comes with your computer as well. So don't be afraid to just throw some video clips in there and see kind of how the transitions were. The different effects and the text works as well, when you want to start doing some more advanced at it. So let's say like crazy transitions or different cuts or something that I did earlier with the split screen where I had myself over here is a clone. You might need something a little more powerful, and that's when you can try out something called DaVinci Result. That's a free program out there that anyone can access and download. Right now, I'm editing on a program called Sony Vegas. It's a program that's about $10 a month if you want to try it out. And there's also Adobe Premiere, which a bunch of people love, which is also, I think, like $20 something that feel free to browse skill share and YouTube for different editing programs and tips on how to use those in depth because there's so much out there. But if you just want to get started, those free options are really easy. Get started, and there's a few names that you can try and search for to get started as well. Here's a pro tip. Most premium editing software comes with a free trial, which will value a few free export. Take advantage of the free trial to try before you buy. I got really comfortable on Sony Vegas by just using the free trial for 30 days. That was the way I made all my YouTube videos starting out, and after a month or so I figured out. And with the help of some YouTube tutorials, which are invaluable when you're starting out on YouTube, I was off the ground in no time. All right, now that the videos made, let's talk about creating your channel 8. Uploading and optimizing your videos: Now that you've got your video filmed, your videos edited, your videos exported and you're ready to upload. It's time to create your YouTube channel, and I think this is the fun part. Now, if you haven't decided on a YouTube channeling, that is okay, you can start out just using your name. But if you have like a cool name that you come up with, throw that in there to my first YouTube name is called the Bermuda Soda. I used to mix up all of the sodas in a soda dispenser in a restaurant as a kid, and I call that the Bermuda soda long story, but that became my YouTube handled. Believe it or not, people remembered it. And so that was kind of. But you could just start out with your name, or you can make a brand name as well. Here's a couple things to think about when you're thinking of your evening. If you want to use a name other than your given name, be sure to opt for something catchy and easy to remember, but also easy to spell or type in. If possible, it's good to start out with something sticks in people's minds to help you get your channel off the ground. Once you've chosen your name, it's time to work on your channel branding. There's a lot of customization that can go into your channel, especially with your YouTube. Better when you're making a YouTube better, you can just use a photo if you want to get started. But if you want to get everything sized right and make something that may look even more professional, be sure to check out my class on how to make you to General Header. Once you get your channel all set up and you like the imagery, it's time to upload. So hit the upload button drop in your file and it's time to choose a title, a description and tags. Here's a quick run down of what your title should be. It should be noticeable. It's easily searchable. It should be something that people want. While you don't want to be a complete copy of others, it's OK for Title is similar to There's one way to come up with titles is typing in a search for a video similar to what you're uploading and see what auto fills in the search bar. That way you'll be able to tell what others air searching for when it comes to your description. You want the description to include maybe links to your social accounts, but also a description of your video, something that catches the viewer's eye but also that can read more in depth about what your video is on that will help you when people are searching for your content. When it comes to video tags, this is basically keywords. So think about if you wanted to optimize your video for search, how are people gonna find your video? Is it about cell phones? This is about the beach. Make sure you include as many keywords as you possibly can, and a good way to think about this is what search terms would you use to find a video similar to yours? What would you type into the search bar in order to find a video that pertains to what you're talking about? 9. Class project: All right, guys, I hope you enjoyed the class as much as I enjoyed making it. YouTube is something really dear to my heart, and I hope that you can find some real enjoyment in making your own videos and for the class project. I'd really love to see your first video. If you can get through all these tips and tricks and find a way to create your own YouTube video to share with us, I love to see it. Remember, it's not about the gear, it's about this story, and it's about your excitement in creating the content. If you care about the video, it will show. I want to thank you for watching guys and I hope to see you in the next class.