CRAP | Design Principles That Can Transform Your Social Media

Everett Bowes, Brand Strategy & Creative Consultant

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7 Videos (18m)
    • Preview

    • Intro

    • Contrast

    • Repetition

    • Alignment

    • Proximity

    • Summary


About This Class

Applying four timeless principles of Visual Design to Social Media strategy.

Borrowing from Robin Williams' books on Visual Design, this course takes a fun, almost light-hearted approach at transforming your social media feed using four simple principles:

  • Contrast
  • Repetition
  • Alignment
  • Proximity

This free, innovative outlook on Social Media strategy will get your creative and analytical mind processing!

​In the course you'll learn the foundation for successfully building a brand on Social Media.

49 of 50 students recommendSee All

Great course!
Eduardo Caetano

Create weird stuff

Great course! Short, but 4 well-explained steps to really help boost the quality of social media. I'll be using these. Thanks!!
Great introduction to the principles of a social media design plan. I thought I 'knew' it all, but I have 2 pages of notes! Can't wait to learn more from Everett.
Kim Steadman

Author, Doodler and Creative Entrepreneur





Everett Bowes

Brand Strategy & Creative Consultant

Everett Bowes is a branding expert with over 20 years of experience guiding brands to create unique, memorable, impactful experiences through various touch points.

With a strong belief that "everything flows from a clear brand identity", Everett applies his branding knowledge and principles to the world of social media with this course.

A natural-born-teacher, Everett provides practical advice in a conversational manner. His ability to simplify concepts, give examples, and explain "why" is unlike others.

In addition, students are encouraged to reach out to Everett through community chats, the We Talk Social Facebook page, and through Direct Messages.



I bring a truly unique combination of skills to the table. My experience (and passions) include the following: Branding, Business Analysis, Marketing, Creative Ideation, Production, Technology, Leadership, and more.

I am a mature, self-aware, well-balanced professional.

I have worked in brand communications for over 20 years with extensive experience creating brand experiences through video, web, social media, television, animation, events, graphics/logos, photography and more!

I am a Creative at heart, but grounded with a degree in Business (Finance). That means I am just as comfortable working in Excel as I am with Photoshop, Premiere, WordPress, and any of the social platforms; I am equally “at home” behind my desk or behind a camera.

My leadership style is anchored in my inescapable desire to train and develop others while encouraging (and expecting) excellence. In addition, my deep proficiency in business, technology, creativity and production means I earn the trust and respect of my team and cross functional departments quickly.

I learned the value of persistence, toughness, consistency, and self-discipline through sports like soccer, wrestling, football, karate, and track. I understand how to glean value and meaning out of a bitter loss, but more importantly, how to turn that into motivation for an even bigger win.

My desire is to bring this sense of “fight”, encouragement, leadership, creativity, analysis, and excellence to every brand I work with.

- Healthcare
- Non-profit
- Retail
- Agency
- B2B
- Financial
- RealEstate
- Education
- Food
- Travel
- Luxury
- Legal
- DirectSales
- Pharmaceutical
- Technology
- Manufacturing
- Recovery
- Restaurant
- Chiropractic
- Lifestyle