By The Book: Create a Style Guide for Your Brand
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Style Guide Content7:23
Style Guide Design13:15
About This Class
You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.
Whether you are working with an identity for a client or for your own business, a style guide is an incredibly helpful tool. It ensures that the image you present to the world is consistent across all media, no matter who is doing the work. And whether your brand is large or small, it can greatly simplify the design and production process.
What You'll Learn
In this class, we'll cover:
- Different types of style guides, from minimal to complex.
- The essential components of a style guide and how should you implement them.
- Some optional style guide components that you may want to implement.
- How to apply your brand identity to the style guide design.
For our class project, you will take an existing brand identity and translate it into a detailed style guide for client (or your personal) use. In the end you will have a completed PDF style guide book—as minimal or complex as your brand requires—that is ready to share and put to use.
Who is the class for?
If you've just completed a brand identity design, but aren't sure where to go next, or if you are hitting bumps in the road during implementation, this class is especially for you. This class is also great for anyone interested in branding to get an understanding of how the process unfolds.
31 of 32 students recommendSee All
I really enjoyed these two brand classes. I learned a lot and I find Courtney very generous in sharing her professional expertise. One small negative thing though, two of this class videos have interruptions in them. I believe it's purely technical and I hope that this will be fixed soon.
I was looking for something that really broke down the creation of a style guide. Content, design, and application. This class had all of that, and some other insight that I hadn't thought to consider. I would definitely recommend this class if you are interested in learning about how to build a Brand Identity style guide!
Courtney’s first typographic memory was discovering her father’s extremely meticulous handwriting as a child. From then on, she carried a pad of paper with her everywhere, feverishly trying to perfect her own. Little did she know, it would lead to a life-long obsession with typography and design.
The obsession forged a path to New York City, where she founded both Seamless Creative, a design studio, and Design Work Life, a design-centric inspiration blog, in 2008. This year, Courtney shifted gears with the launch of En Route Workshop, her newest venture where she supports entrepreneurs in brand development and design.