Business strategy for web freelancers: start making money with your skills

Evan Kimbrell, Director at Sprintkick

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12 Videos (55m)
    • Welcome to the class!

    • First thing to do

    • Planning for the grind

    • Build yourself or subcontract?

    • How to pick a stack

    • Good - Fast - Cheap

    • To niche or not to niche

    • In house hiring or out house?

    • Types of subcontractors

    • In country or out of country?

    • How to complete the project

    • Keep the learning going


About This Class

This class is designed to give web development freelancers a crash course on how to effectively position themselves, market their services, and expand to take on larger, better projects.

Learning how to become a good web developer takes a lot of time and a lot of work. It often takes years and 1000's of hours of practice. And once you've gotten to a point where you're confident in your ability to crank out high quality websites and applications how and where do you find clients? How do you know what skills clients want? How do you land big projects?

Like most freelancers, you spent most of your time honing your craft and less of it learning how to become a marketing whiz. Too often web developers want to freelance but hit this wall and don't know where to go.

This class serves as an introduction to basic business strategy for web freelancers. 

What you'll learn:

  • How to decide what technology stack is the easiest to market and brings in the best projects.
  • How to pick a price / speed / quality strategy that fits your abilities, your business goals, and will attract the right clients.
  • How and when to bring on employees to expand your abilities.
  • How to plan subcontracting strategies to monetize your extra projects or expand your ability to take on larger projects.
  • What to expect during the normal lifecycle of starting a web development business.
  • How to choose a niche strategy and decide if it's right for you.
  • Whether or not outsourcing is a viable contracting strategy for your projects.

What you'll do:

For our class project, we're going to have an interactive strategy planning session. Students are going to come up with their own individual strategies based on our Good / Fast / Cheap framework. This is a great opportunity to think more critically (and receive feedback) on a hugely important service business concept.

13 of 14 students recommendSee All

This is, by far, the most awesome and useful course on freelance I've follow so far. I love the position statement, Good - Fast - Cheap, many people knows it but few people really use it.
Great advice for developers. There's a lot of things you have to think through if you want to be successful, and I really got some good tips from this class.
I liked this class. The things I learned here will definitely help me make better decisions in my business.





Evan Kimbrell

Director at Sprintkick

Hi, I'm Evan Kimbrell.

Thanks for checking out my classes.

Currently, I'm the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. Over the past 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their initial idea to multibillion dollar Fortune 100's like Wal-Mart, Dick's Sporting Goods, & GNC.

Prior to Sprintkick, I worked as a VC for a ...

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