Business Writing Training | Write Like a Professional | Robin & Jesper ✓ | Skillshare

Business Writing Training | Write Like a Professional

Robin & Jesper ✓, Teaches Digital Marketing

Business Writing Training | Write Like a Professional

Robin & Jesper ✓, Teaches Digital Marketing

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12 Lessons (51m)
    • 1. Business Writing Introduction

      0:34
    • 2. Business Writing Explained

      3:26
    • 3. Your Plan

      4:36
    • 4. Your Reader

      2:36
    • 5. Your Reader

      4:02
    • 6. Business Writing Mastery in 5 Steps

      2:31
    • 7. Message

      5:46
    • 8. Language

      5:03
    • 9. Headings

      6:57
    • 10. Sentences

      5:28
    • 11. Paragraphs

      4:46
    • 12. Review It

      5:21
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About This Class

Would You Like to Learn How to Write Like a Professional?
Then, You've Come To The Right Place!

Business Writing Training | Write Like a Professional is an Online Video Course For Anyone Wanting To Learn How To Change The Wat People Feel, Think & Act with Your Written Words.

Inside This Course, You'll learn how to Write Like a Professional.
This Course Also Includes Premium Support.
(We'll answer all your questions within 24 hours).

After This Course, You'll Be Able To

  • Write Like a Professional.

  • Connect to Your Reader to Meet Your Goals.

  • Use Proper Language.

  • Separate Information to Increase Readability.

What You Will Master Inside This Course

  1. Plan Your Writing to Meet Your Objective

  2. Understand Your Reader

  3. Use The Right Voice to Connect to Your Reader

  4. The 5 Steps to Business Writing Mastery

  5. Understand Your Message

  6. How to Use Proper Language

  7. How to Use Headings to Improve Your Text

  8. How to Use Paragraphs to Increase the Readability

  9. How to Improve Your Sentences

  10. How to Review Your Text & to Improve it

This Course Includes Templates & Tools That Will Help to Optimize Your Business Writing!

The Majority of The Tools in This Course Are FREE And The Paid Tools Are Only The Very BEST.

See You Inside The Business Writing Training | Write Like a Professional Course.

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Robin & Jesper

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Robin & Jesper ✓

Teaches Digital Marketing

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We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Robin & Jesper

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Transcripts

1. Business Writing Introduction: Hi, welcome to the course on how to master business writing to change the way people feel, think, and act with your written words. Now, my name is yes spur, and it will be one of the instructors of this course. And my name is Robin and I'll be the other instructor of this course. Now if you're looking for a course that will help you write like a professional, then you come to the right place. We'll take you through various exercises to show you how to do just that step-by-step. We'll see you in the next video. 2. Business Writing Explained: First of all, Hi and welcome to this business writing course with me, jesper and my colleague Robin. And now inside of this video we are going to explain to you what business writing is, what is included in this course and what you can expect from this course. So let's dive right into the video. Now, I am going to explain to you what business writing is in three easy steps. And these three steps are also basically are three sections of this course. So the first section called before writing and what's included in this section is we're going to make a plan for you before you are writing anything. And that is basically because we would like to figure out what you are trying to say or make other people do so before you writing anything at all, you need to have a plan. And that plan includes understanding your reader and also having your own voice to stay consistent with a voice so that whoever is reading your text, trust you as a writer. Next step or next section of this course would be when writing. And here we are going to make sure that we are giving your reader what they want so that you can connect to your reader. And including this section is to find your message to have the proper language and use it. What words should you use, what words shouldn't you use, et cetera? And then we're having headings. What art headings? Why are these so important? Do you need to use headings in order to take your reader step-by-step throughout your texts. And I am going to show you exactly on how to use them effectively. Next step is sentences. How do you know that a sentence is too long, too short? When do you know how to use punctuations and commas? How do you know all of that? We're going to walk you through that step-by-step as well. And then we're having paragraphs. Why are paragraphs so important? I'm going to show you exactly step-by-step what to include in your paragraphs. And then step and section number three of this course, we'll include After writing, we're going to make sure that we are making the impression of whom ever is reading our text that we want to make so that we can reach our objective with our writing. Whether you're writing an email and memo may be you are writing a proposal, whatever it might be, you're having an objective and you would like to make an impression of your writer. And we're going to do that by reviewing it. We're going to review it step-by-step and improving your texts. So it's easier for your reader to read and making sure that they are not only scanning through your texts, they are going to read it step-by-step and you are going to guide them step-by-step throughout your text. So this is basically what business writing is and what you can expect from this course, three different sections, starting off with section number one, which is called before writing, and lecture. Number one, which is called your plan. Let's dive right into that right away. See you in the next video. 3. Your Plan: Okay guys, welcome back to the course. Now it's time for us to take the first step before writing to properly plan what's going to be included inside of your text, whether it's in a report, whether it's an email, what should you include to make sure that you are meeting your objective? Let's dive right into the video. Alright guys, so first we're having a few questions we want you to answer. Now the first question is basically, what's the desired outcome? We would like you to define the desired outcome with whatever you're writing, isn't then report isn't an email, is a memo. What are you wanting to get out of that email, that report, that memo? Write that down. Once you've finished with that, you would like to answer what needs to be included. So you just write down what needs to be included in that report, in that email, in that memo, so that we can move our audience or your audience that is reading from 1 to another point. How would you want your audience, your readers to feel, to act? What is the desired outcome? Or you're wanting people to buy more products, or are you wanting your boss to really understand why you want to make, for example, a change in the workspace that you are working within. So right those two down. And you can do so by using and setting smart goals. This is a method that is going to help you to set goals easily. So let's set some goals. Let's have a look at this method. So by setting smart goals, we can then define and make sure that we are meeting our objectives. So the first one would be specific. Now, make sure your objective is clearly defined. Think of the who, what, where, when, and why. So be as specific as you can with your objective, with your goal, right that down and be specific. Next one would be measurable. You would like to make sure you can track your objectives and progress to see if you achieved your objective. So make sure that it's measurable. Next step would be to make it achievable. So make sure you can accomplish the objective. Don't set too high of a goal and don't set too low of a goals. So set out the steps that need to happen to make sure the objective is completed. So the steps could be like your writing one topic at day, for example, or what should be included in those topics. And just make sure that you are able to achieve that. It could be the time, the resources. Do you have all of that at your hand? So make it achievable and then you would like to make it realistic. Now, make sure you have the right resources to accomplish the objective. So do you have the budget for it? Do you have enough time? Do you have the right knowledge? Because makes sure that you are setting a realistic goal. And then lastly, make it time bound. What do we mean with this? Well, make sure it's time-related with clear deadlines. This is how you are setting smart goals. And we are having all of these smart goals when explanation as a resources in this video here. So you just can't link and then download it directly to the device that you're watching this course on. So to summarize this whole video, what's the desired outcome? Well, define the desired outcome, defined the goal. Use smart goals. What's needs to be included right down, what you want to include in your text before you start writing anything. And also include things as I would like my audience or my reader to do this action. Or I would like them to feel this way, just to write that down and set your smart goals. You can find a smart goals template here and the resources for this video, good luck with your plan. In the next video, we are going to move on to step number two before you're writing anything. See you in the next video. 4. Your Reader: Hi there and welcome back to step number two of the things that we want to do before we are writing anything at all. And that is to understand your readers. So let's dive right into the video. So by properly understanding who your readers are, we need to answer these questions before. So the first question would be, Who are you writing to? Are you writing to one person or you're writing to several persons may be writing an email to maybe the whole department or your writing may be and report to your boss or to your colleague. But yes, make sure that you understand who you are writing to before you're starting to write. Because then you know, if you are going to use you or if you're going to use us or such a words that makes a big difference in the reader's eyes. And the next step would be to understand what your readers want. Now, what does your readers want? Do they want and report with all kinds of difficult words or duty want? Yes, small summary of a meeting or what really is at that your readers want. Because if you can tailor your message to the reader than it's easier for them to read, whatever your wanting them to read. And the last step or the last question route it would be how can you reach your readers? How can you wanting them to read the whole text? And how can you tailor your message to connect? Now if you're texting, let's say your mom, your wife, your husband, you're doing that in one way. But if you're texting maybe a friend or a colleague, you are doing that in other ways. So basically think about how you can tailor your message to connect to your readers. So the three questions we want you to answer before you are writing anything at all, is, who are you writing to? What does your readers want and how can you reach your readers? Wait a tailored message. Good luck with your research on your readers. Let's move on to step number three. Things that we want to do before we are writing anything at all, which is to find your voice. See you in the next video. 5. Your Reader: Okay guys, now it's time for us to move on to step number three before you are writing anything which is your voice, let's find that out. Let's dive right into it. So guys were having three different questions that we would like you to answer before you start writing anything. And these are the three last questions. Now, your voice is this video call. So the first question would be, Who are you writing? Asks, are you writing as yourself or someone else? Are you a secretary? Who are you writing as? Are you writing as your boss? Are you writing as a client? Or you're writing as yourself? Answer these questions before you start writing anything, because this determines what voice you will use when you're writing anything. So what impressions do you aim to make? How do you want your readers to see you? How do you want your readers to feel about you when they are thinking about you and they have read a text, what are the feelings that you would like to give a demo? So some of the fields could be some of these objectives, such as ambitious, calm, caring, dynamic, eager, maybe fun, graceful, hip, inspiring, quirky, or relaxing, secure, serious, maybe the Sealy, strong, smart. So here are some adjectives that can describe who you are and your voice. Or maybe if you're writing as your boss. This is something that can help you to find an adjective that is describing the voice of, for example, your boss or a colleague. So then we would like to also answer, what is your voice? So what is your style? Really read this through. Just pause this video at any time you can download them in the resources as well and have a look at them. Find your own objectives that is going to describe your voice. Because then next thing is so important and that is to stay consistent with your voice. People trust consistency just like any brands out there, for example, take night your Coca Cola there staying pretty consistent with our marketing and sales campaigns. Because they know that people are going to trust their brand if they are the same, people like to know what to expect from a brand and the same goals with a text. You're having your favorite writer out there, maybe you are reading her report Darrow, you're reading outers kinds of books. You know what you can expect, the type of voice and the language that you can expect from that writer and that author. So you need to stay consistent. So picking your voice based on these three steps is what is going to determine your success as well with your writing. So who are you writing as? Just write that down or you're writing as your boss, as a client or yourself, what the impressions do you aim to make? Basically, how do you want your readers to see you? And then what voice is the voice that you are going to use? You can use the objectives that we went through because they can really describe how you would like to be seen and what impressions and what style is your style? And then remember to stay consistent. Nobody trusts the person that is, firstly, maybe a little bit quirky, and then they are very, I mean serious and then they are aggressive and then they are unsecure when they're writing and so on. So stay consistent. Read your voice. In the next video, we are going to walk over the five steps to business writing mastery. See you in the next video. 6. Business Writing Mastery in 5 Steps: Hi there and welcome back to the course. Now inside of this video, we are going to give you an overview of the five steps to business writing mastery. So let's dive right into it. So here are the five steps to business writing mastery. Of the next videos, we are going to walk you through step-by-step of. So the first one would be your message. We are going to make sure that your message is aligned with your plan. Then step number two, we are going to make sure that you understand how to use simple language to connect to your reader. Oh boy, it's so important that you're connecting with your reader. If you're using complex words and terms, they're just going to stop reading whatever you have written. So therefore, we are going to make sure that your language is good. And then step number three, we're going to make sure that you understand how to use headings to grab their attention and to hold the attention of your reader. Our attention span today as humans are incredibly short. So it just becomes shorter the more the years and the more devices were having in her hand and the more videos and the more text we're reading. So therefore, it's very important on how to use headings to grab the attention and hold attention of the reader. Or we're gonna make sure that you understand it completely after this course. And now step number four would be how you can get faster the point by shortening sentences, what should you include and what you do you exclude in your sentences? All of that. We're going to make a deep dive into that inside of our video, inside of this course. And then step number five to business writing mastery will be how to use paragraphs to improve readability. This is so important because our job as business writers is to improve the readability of everything, simplify it for the reader so the reader doesn't have to do any work whatsoever. Ok, so here are the five steps to business writing mastery of the next five videos that we're going to walk you through step-by-step in. So we are going to start with step number one, which is make your message aligned with your plan. Let's dive right into that. In the next video, I'll see you there. 7. Message: Hi guys and welcome back to the course. Now instead of this video, we're going to talk about the first step in business writing mastery, which is your message. So let's dive right into the video. Alright guys, so to be as clear as you want to be with your message, you need to figure out a few things and you need to take a few steps in order to be crystal-clear with your message. To get your reader to do what you want them to do, to get your reader to feel. What do you want them to feel? So the first step would be to write down your objectives. In other words, your goals with the entire text. Now it can be a report, it could be a sales tax, whatever it might be, you would like to know what your goal with your writing is. Now, your objective might be something like connecting with your email subscribers. It might be informing about new shipping times for your products. It might be to a let your customers know about the sale in form about you as a company. Thank customer for shopping with you and percent new workers in your team. Now, let's say that your objective in this case would be to let your customers know about a sale. So what you need to think about then is to write down the topics are around the main topic. Now, your message is to inform about the sale, but your objective might be to, of course then increase sales, right? So write what you want to include in the text. Now. It could be, of course, about the sale. It could also be the topic about new arrivals. It could be about shipping time, could be about new staff, it could be about new colors, and also all sizes are available. Now these are six different topics that you could include in your text. But what you would like to do is to only keep the necessary, what I mean with this is to remove what doesn't support your objective. What is it amongst these topics that are not going to help you to increase sales? Now, that could be topics like talking about your new staff. It could be topics like new colors and new arrivals because we are sending out, in this case, an email about that assail is going on right now. So we would like to increase our sales with our business writing. And in this case, these things, as you can see with our red line above it, they don't support our costs here. They don't support our message, they don't support our objective. So therefore, we're going to remove those topics. Now the next step would be to guide your readers. Good business writing is all about guiding our readers and to do what we want and what we feel them to do if you know what I mean. So we would like to align the topics to your message. So what do we mean with this? Well, have a look at the screen right now. So sale is one topic that we would like to talk about, of course, because this is an email that we are going to send out about a sale that is going on. Shipping time is also something that we would like to include in the text so that our customers know what they can expect, how many days, what's shipping options do they have, et cetera. And then of course, all sizes are available so they don't have to e-mail us and ask us if if the size is available there sizes available, et cetera. What top is we don't want to include was new arrivals and also new staff and then also about new colors. So make it easy for your readers to see exactly what the text is all about because good business writing is to simplify the process for the reader. Now to summarize this video about your message right down your objectives. What is the goal? Where do your writing? Write that down, right down the topics, the topics that you would like to include in the text. Then have a look at those topics once again and only keep the necessary topics and write about those only the necessary topics that is going to support your objective. Just remove all of the other topics and then guide your readers. Always start with the first and most important thing, which in this case would be to talk about the sale. But in your case, it could be a totally different story depending on what you are writing. And also align those topics to your message. Make it easy and readable for your customer and for your reader. Now in the next video, we are going to move on to step number two in business writing mastery, which is language. So let's move on to the next video. But first of all, don't forget that you are having in the resources for this video, you can download a lot of resources and have a look at all of the steps that will then help you to guide you through writing your message. See you in the next video. 8. Language: Welcome back to the Corps guys and well done so far. Now inside of this video we are going to talk about Step Number two, AM business writing, which is your language. Let's dive right into it. So having a proper language when we are writing might be a no brainer for you, of course, but there's a few things that we have to think about when we are writing to make it as easy as we can for the reader. So the first thing we'd language is to basically use simple language, remove complex words and terms. Now, knowing that our reader might liking a complex words and terms of course include them. But for the everyday reader, we would like to simplify the language and doing so by basically using instead of anticipate, use a word like expect, maybe to use instead of employee use. Whereas like use, instead of using a word like Encounter, use a word that is meat. And instead of magnitude, use size. Instead of. I'm using, use a word like funny. Now on the right-hand side, we're having words that are more commonly used and are easier for the bigger audience to understand. Instead of using a word like anticipate, use a word like expect and your points, we'll come across way easier to their reader. Now, next step would be to remove fluff. Remove words that doesn't help you to get your points and your message across to that audience. Now if you're looking at these texts, let me just read this out loud for you. Why do we use filler words? So often? Are they really a big deal? They can be. We tend to use filler words more frequently when we rushed to speak without thinking. When asked a question, we often want to respond quickly. We often start speaking before we really know what to say as our brains are trying to formulate our thoughts into words, we tend to fill silence with filler words to avoid awkward pauses. Now inside of this text, there are a lot of filler words. This is a text about filler words, but there are a lot of filler words, so let's try to spot them. So here we are having so often, you can just remove that because the sentence is all ready saying what we would like to say. So why do we use filler words? So often, doesn't really have to be there. So you can basically yes, remove that and then we're having, we tend to, so 102 is also filler words. Then we're having rushed to, we're having another often, we're having another often and we're having tend to once again, so you can remove those words. That doesn't really help you. So when you writing and you're seeing that, okay, I am filling this with a lot of filler words. Just removed them if they don't help you. So then we're having US shorter words. They're easier to remember and understand. Oh, yes, they are. If you're having a look on the screen right now and you're looking at their role on the right-hand side. All of the words on the right-hand side is shorter than the words on the left hand side. So it's way easier for the reader to consume that text and to get a better understanding faster and to keep reading instead of having to stop and look at the word and tried to look them up in a dictionary and tried to understand what they mean, et cetera. So keep the words shorter in to the point. It's more memorable and easier for your audience to understand. And then to the Fort Point, which is know your readers. You need to do some digging here to really understand what words your audience is often using. So by knowing your audience on how they are writing and maybe how they are speaking. You will then connect deeper on a deeper and better level with your audience. So, to summarize this video about language, use a simple language. Remove all of the complex words and terms to make it easy for your audience to read. Remove all the fluff. So Worst, That doesn't help you basically use shorter words. They're easier to remember and easier to understand. And then know your reader. Do a little digging on what language does your audience use. Ok guys, so now it's time for us to move on to the third step. See you there. 9. Headings: Hi there and welcome back to the course. Now inside of this video, we are going to go over step number three in business writing mastery, which is called headings. I am super excited for this video because this is what is going to make it or break it for you when you are writing. So let's dive right into it. Now. First of all, guys, what are headings? Well, headings are basically summaries of what's included in the text. Now we're having two different types of headings. The first one would be the headline. The headline is something that should grab the reader's attention and really wanting to click in on it like it could be and newspaper article and you seeing a headline and you just want to click and see who is in love with who or who has made what type of goal or who won the World Cup championship or something like that. So basically the headline is what is going to grab your customer or your reader's attention. And then the first opening sentence, it's what's going to keep that attention. So for example, if you're having a look on the screen right now, the invention that changed everything. That is a headline that's going to grab in your readers into the text and wanting them to keep reading the text. And then we're having the opening sentence such as like, the Internet has become really important for three reasons now, we could improve that. But basically, that is what's going to keep your audience's attention and wanting them to keep reading what you have written. So we already know that the attention span today on people are very short and becomes even shorter. That's why you would like to put in a lot of effort in headline and also in the first opening sentence to keep the reader reading your text. Next up, we are having subheadings. And subheadings. It's what's going to hold the attention of your readers. So once they have started to read the, they like your headline there, like the open sentence. Then what's going to help your reader read a text is going to be the subheading because we are scanners as people. Most of us are reading about 10% of all the texts. So if you're reading, for example, and report or an news article or something like that. You are mostly going to scan through and see if you can find things that are very interesting and really only interesting to you. So if you're seeing things that don't interest you, you're not going to read that. So instead of having a text's looking something like this, when subheadings, we can make it look something like this. It's way easier to read this text than just reading a text that I like jammed together. So this makes it much easier for me to read through the text I can scan through that takes easily. But with subheadings, which are basically small headings who are headlines or titles. I know what to expect from the text is way easier for me to read. And we are here as business writers to improve the quality and the readability of our texts. So by using subheadings, we are improving the readability of our texts and we're guiding our readers towards what we would like them to do. So next step would be the four use formula. This is basically on how you can write headings more effectively. Now there first you in the four US formula would be useful. I headline that shows a promise and a benefit to the reader. So they wanted to click on that headline. Or it could be a unique one which contains a fact or opinion your reader may or not may be aware of. And it can be ultra specific, which makes a subheading standout and demand attention. Basically a CTA, which is a call to action of them wanting to click on that headline or and keep reading what you have written. And then urgent, urgency your reader to take notice and to take action. Also a CTA, basically, sales ends tomorrow or click this to get a free coupon or something like that. Use urgency. So I have created and perfect headline for you guys. So this makes complete sense for you. So if you're having a look at the screen right now, how to sell without selling. Now, it's useful. It shows benefit for people that don't like to sell things basically. So how can they sell without selling? It's very, very useful for them. It's also very unique. Now how can you sell something without really selling it? And is also ultra specific. I mean, how can you sell something without selling it? Once again, it's very, very specific so that people want to click on this and it's urgent. I mean, if I am a seller and I feel like my statistics on my job doesn't really work. Now, I feel pretty urgent to click on this to learn how to sell even, let's say, more products for the company that I'm working for. So the four use formula, you can find it in the resources of this video. Click that link and it will be downloaded to whichever device that you are watching this course on. So let's do a summary of this entire video now, headings are summaries of what's included in the text. Now the headline grabs the attention of the reader and the first opening sentence keeps it. Now subheadings is what's really holding them to read the text instead of scanning through the text. Now remember that only 10% or so of us human beings are reading the entire text, whatever it might be a blog post, an article and sales text and Marty marketing campaign, whatever it might be. So use the for you formula, tried to find one u that is going to help you to write a good headline. Now, if you can match them all, all of the four US, you have hit the jackpot, my friend. So in the next video we're going to go over sentences. You're having a lot of templates in the resources for this video, yes, download them and go through them to improve your headings and subheadings. Good luck and I'll see you in the next video. 10. Sentences: Hi there and welcome back to the course. Now inside of this video, we are going to have a look at the fourth step in business writing mastery, which is how you can improve your sentences. Let's dive right into it. Okay guys, so let's dive into the video on how we can make our sentences more readable. So first of all, we're having a text here and it takes that we are going to improve throughout this video to make it easier to read. So the text sounds like this. We are passionate about RP and, and we know that you are the future of our business, which is why we do everything we can to help you to develop both personally and professionally throughout your time here to become successful. Now by just listening and looking at this text, I can see a lot of ways that we can improve this text. I mean, there is no punctuations, there are no commas, no nothing. So let's just improve these texts. The first step in doing so is to get it short. And to the point. Now how can you get to the point faster? That's the question. Now, first of all, we need to do some adjustments here, right? So therefore, we need to remove a fluffy words and fluffy like smaller sentences in this to get faster to the point. So by doing so, like removing and, and which is why two, et cetera. We are yes shortening the sentence and basically getting faster to the point. Next step is to use a maximum of two points per sentence. Two points per sentence. So can you divide the information batteries to question? Well, let's have a look at it. We can do that by using punctuations, as you can see here. The first smaller sense sentence would be, we are passionate about are people punctuation mark. And then we know that you are the future of our business punctuation mark once again. Okay, so the third step in improving our sentences would be to use a comma to separate the information with a comma. So if we're having a look at this text right now that we already have improved so much. How can we improve it even more? Well, if you're having a look here where it says that is why we do everything we can to help you develop a both personally and professionally throughout your time here. And then to become successful. What we if we are putting a comma right there before to become successful, were then improving the text or Lot. Just remember that use a maximum of two points per sentence. Two points per sentence don't make more points than 2% dense, then it just becomes a mess. Basically, it's harder to read, harder to understand everything for the reader. So use commas when you're having more points, then T2. And then to the fourth step, use fewer words. Try to aim to include a maximum of 20 words per sentence. Let's have a look at our text to once again. So here's our text right now and we have improved it a lot so far, but how can we even improve it more? Now, if you're having a look here where it says You are, how can you shorten that a little bit? Well, by using your and then that is, how can we improve that and shorten that a little bit well by using that. So now we have basically gone from this incredible hard to read the sentence with a lot of words, a lot of filler words, and no punctuation marks, no commas and know of shortening of words. So we have gone from this to this. Now if you're having taking a moment, yes. Maybe pause this video and read the text on the left-hand side, and then reading the texts on the right-hand side. What takes do you feel is easier for you to read, to understand what we are really reading, to understand the message, just pause this video for 30 seconds and read the one on the left-hand side and on the right-hand side, and decide for yourself. Okay, so welcome back. Now, in my meaning, the new one is way easier for me to read. And this is how you are going to improve your sentences. And we have all of these four steps for you. Include that in the resources so you can download a template from this video, yes, clicked a link, download it directly to your computer, phone, or tablet. And you can use this when you are writing your sentences to get short to the point. Use a maximum of two points per sentence, use comma and then use fewer words. Good luck with your sentences. And in the next video we're going to talk about something very interesting on how you can improve your paragraphs. So I'll see you in the next video. Let's move on in that course. 11. Paragraphs: Hi there and welcome back to the course. Now inside of this video, we are going to talk about something called the paragraphs. How you can use them and how you can use them effectively to make your reader read that text easier. Let's dive right into the video. Now the first question we need to ask ourselves is, what are paragraphs? Well, paragraphs is basically a group of sentences about the same type of topic. Now, instead of having a text looking something silly like this, hard to read, everything is like jammed altogether. It's very hard to read what this text is all about. Because the first thing that our mind is making up when we're seeing texts is, isn't going to be hard to read or is it going to be easy to read? And we would like to simplify the whole process for our reader. So therefore, we would like to use white space. If you look on the right-hand side of the screen right now, this is basically about paragraphs. Are, there are topics that are basically separated from one another with whitespace. Now, how are we going to do this properly and good? Well, there's a three-step process to doing or writing paragraphs. Good to make sure that our reader is going to read the entire text. So the first step would be to basically have a topic sentence. Now, if you look in a nondescript right now, the topic sentence is basically the first sentence, or it could be the first few synthesis, which is, in this case, the internet has become really important for three main reasons. Then we're halving the step number two that you would like to include. And that is of course, that support div, sentences, meat and potatoes. The information may be some stats or depending on what you are writing. But it's basically like a movie. You have a start, you have a middle, and then you're having, of course, is step number three, which is the concluding sentence that end, as you can see here, was the very important when you are writing a text is to think about it just like I told you, like a movie is higher. So start which is like grabbing the attention of the viewer and in this case of the reader, than you're having them meet them potato in the middle. But then you also would like to include and type of summary of some, like the concluding sentence, let's call it. So in short, the Internet is beyond doubt an essential and valuable tool. And nowaday basically summarize the whole text. So in short, what is a paragraph? A paragraph is basically a group of sentences about the same topic. So if you're having one topic here, you are having one topic here, you are having one topic here in, if they are jammed altogether, is going to be very hard for whoever is going to read that text to read that text. So instead of having all the texts together, tried to separate different types of sentences or groups of sentences about the same topic. Tried to separate them with some white space. So it's easier for your reader to read. And then take them through step-by-step. By having our topic sentence, by having a supportive sentence where all the meat and potatoes in and then the concluding sentence, which is basically summarizing the whole text, just like I'm doing here, but this isn't a video format. I am summarizing that video, that all the steps that we have went through in this video, and it makes it so much easier for you to learn what we have just been learning, right? And the same is it for your reader to just summarize the whole thing that they have read with a concluding sentence. And you're also having this in the resources for this video, all of these types of slides in this video, you're having them so you can download them to your computer to make sure that your paragraphs is on point. In the next video, we're going to move on to step number six, you can say, which is called Review it. Let's move on in the course. See you in the next video. 12. Review It: Welcome back to the course now, we have already written our text. We went through the message, language, headings, sentences, and also paragraphs. Now it's time to review the text and improve it before we release it to the world, let's dive right into this video. So the first step when you're having your text, all right then out is to look for the hook. Would you like to keep reading the text? Now if we're having a look at this text, we're having the headline, which is the invention that changed everything. But then the hook that beginning that's going to draw the reader to wanting to read it, to keep reading your text. If first sentence, how does it really look? The Internet has become really important for three reasons. Now, I would say that that is an average centers that is okay. But can we improve that sentence in any way? Let's have a look. Now. I have written instead how the internet can change your life in three steps. Now for me personally, that's way better first sentence and that is going to make me at least wanting to read this text or to keep reading this text. So improving your hook to make the reader wanting to read the entire text or to keep reading, at least is a way to start off by editing your text. Next step would be to put yourself in your reader's shoes and ask yourself the question that is, can you spot the message ISI, the message in the text that I would like to get the point across to you. So can you spot the message? Now, if I'm, you're starting from the top ones again, the invention that changed everything. Is it easy for me then to keep reading this text to understand a message real quick, let's have a look how the Internet changed your life in three steps. There you have it, just put it out there to the world. Let them know what this text is about right away. You can do that either in the headline or you can do that in the first sentence, but let the reader understand the message right away. Next step would be to cut it down. We already talked about this in earlier videos, but make it shorter. And to the point that we were having a look at this text real quick, we can just edited real quick something like this, removing filler words. And worse, it doesn't really make sense or it words that doesn't help our objective, our goal with this text. Once we have done that and edited a little bit, we would like to move on to step number four, which is to edit it to make it readable. So our goal or our job as business writers is basically to improve the readability of our texts so that the reader doesn't only scan through to take, they want to read every single role, every single sentence, every single paragraphs that we have written. So ask yourself this question. Is it takes ec2 read. Would you say that this is a readable text? I wouldn't say so. So by using subheadings, by using paragraphs, it's way easier for the people or for that reader to read this text. We're going to remove all of the flux later on. But for now it's way easier if you're having paragraphs, you're having subheadings is way easier for them to either scan through the text and look for the information that they are searching for or for them to read the entire text. Now the fifth and last step is to look for your spelling and your grammar. Now, take one last look if you're spelling is correct or if you're having any faults in your text like here, for example, newspapers, you don't spell that with two pis, so you don't spell Every without an arm, you don't spell University with a why in the end. So therefore, look through your spelling and your grammar so you can use programs for this. But basically if you're using Word or you're writing in Google Drive, you can see that you're having these red underline beneath that text that you have written on the words that are misspelled. So basically I have a last look on this. So how do we go from this to the left-hand side to something like this? Well, by walking through, step-by-step through out this course and understanding on how to hook the reader and understanding on putting yourself in your reader's shoes, counting down the text, make it more readable with paragraphs, with subheadings, and really trying to look for misspellings and grammar, et cetera. So now it's time for you to review your text. And thank you so much for watching this video. I'll see you in the next video.