Business Writing - Get Results - No Stress

Peter Urey, Business Coaching

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29 Videos (1h 33m)
    • Introduction

      3:17
    • Overview and Objectives

      2:34
    • 3 Outline of Content and Method

      0:45
    • 4. The Value of Metaphor

      1:14
    • General Principles

      0:32
    • Plan Everything

      3:06
    • Scan EVerything

      1:23
    • Scenario One Direct Mail

      3:21
    • The Why of Direct Mail

      1:36
    • The What of Direct Mail

      3:45
    • How Where When of Direct Mail

      2:11
    • Good v Bad Direct Mail

      3:02
    • Plain Language

      5:24
    • Scenario 2 Email

      3:44
    • Email Constructionm

      4:46
    • Email additional thoughts

      1:39
    • Reports

      6:02
    • Presentations

      6:39
    • Flyers

      2:56
    • Letters

      3:18
    • Business Proposals

      2:48
    • Memos

      1:18
    • Spelling and Punctuation

      3:50
    • Grammar Tips

      8:09
    • Writing for the web

      4:16
    • Press Releases

      4:55
    • Web pages and blog posts

      2:42
    • Feedback

      1:31
    • Summary

      2:04

About This Class

Situation - you are required to write in business and to make your point effectively.
Problem - you are not as effective as you should be or you get stressed doing it.
Need - this course to learn and apply the basic guidelines of effective writing.            


Learn to Plan and Scan so that the reader's eye follows your message across the page.
Remember that we skim documents up to 9 times for key words before we read them.

  • Distil your message to its essence in 12 words to prove you know your subject.
  • Use the AIDA model to win Attention, build Interest and Desire to generate Action.
  • Use the KISS rule to Keep It Short and Simple.
  • Focus on the top 3 logical and emotional arguments in your writing.
  • Discover tools to make sure you use Plain Language.
  • Imagine you are writing for a reading age of 14 years.
  • Get onto the reader's wavelength by mirroring the metaphors they use.
  • Write powerful headlines and subject lines to make your point fast.
  • Break your words up with white space, indents and bold to make it easier to follow


Using real life scenarios learn to write better:

                                     emails
                                     direct mail
                                     presentations
                                     reports
                                     blog posts
                                     press releases
                                     business proposals
                                     letters
                                     memos and much more

Learn how to discover the keywords at the "sweet spot" which will help your writing to get found online. Write using keywords without your message sounding distorted.


In one way or another you will only ever be wrting about:

                                    where we are - current circumstances
                                    where we could go - our options
                                    how to get there - the plan of action


If you keep to the plot of the story and remember why you are writing and who you are writing for, then what you are going to write will fall into place.

Eliminate the worst errors of grammar, spelling and punctuation with our list of the Top 20 most common problems.

We reveal the magic words which will help you to give and receive critical feedback on your writing without giving or taking any offence.

The course will help anybody who is required to write in their business role to communicate effectively. If you need to be more effective or find that you get stressed and confused then this course will teach you the basic techniques on which you can rely.

The course is mostly video which has been designed to help you recall simple tools like:

                                    Plan and Scan
                                    AIDA
                                    KISS
                                    SPIN and others.

By making these tools easy to recall and by looking at before and after examples you will quickly be able to write in business and will greatly improve your personal reputation.

We are always available to answer your questions.

Includes relevant Mind Maps throughout and an hour of free coaching for those who complete the course if requested.

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Peter Urey

Business Coaching

1. There are many times in life when we know we need some guidance but it's tough to ask for help.

2. Fear of what others might think, pride or embarrassment can hold us back.

3. Our courses deal with subjects which are difficult to talk about to your boss or other people.

* Motivation
* Bullying
* Dealing with difficult people
* Confidence
* Anxiety about basic skills
...

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