Business Model Generation Simplified | Miguel Hernandez | Skillshare

Business Model Generation Simplified

Miguel Hernandez, Founder of Grumo Media

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6 Lessons (32m)
    • 1. Overal Business Diagram

    • 2. My Company's Business Diagram

    • 3. The Business Model Canvas

    • 4. The Simplified Business Model Canvas

    • 5. My Company's Business Model Canvas

    • 6. Your Project


About This Class

If you plan to start your own business you'll need to understand what are all the moving parts common to all businesses.

Surprisingly, many business owners only have a vague idea of what their business model looks like which makes it very difficult for them to articulate what they do, who they serve, and how to optimize it.

In this class I'll teach you how to develop your own business model for an existing company or potential business idea. Here is what we will cover:

  • Overall Business Diagram: What are the parts all businesses have in common
  • My company Overall Business Diagram
  • Understanding the Business Model Canvas by Strategyzer AG
  • A simplified version of the Business Model Canvas (BMC) that anyone can understand
  • An deep dive into my own company's Business Model Canvas

By the end of this class you'll have a clear understanding of how to model your own Business Model Canvas which will help you to describe, design, challenge, invent, and pivot your business model.





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Miguel Hernandez

Founder of Grumo Media

Miguel is a passionate online instructor with 19,000 students and the CEO of Grumo Media where he has produced marketing videos for some of the top Silicon Valley startups including clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser, Hipmunk and even Ashton Kutcher. Check his work at

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