Business Fundamentals : Effective Marketing Strategy | Streamversity Academy | Skillshare

Business Fundamentals : Effective Marketing Strategy

Streamversity Academy, Experts in every field

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19 Videos (2h 6m)
    • 00-01 Introduction

    • 00-02 About me

    • 00-03 Why should we learn business

    • 00-04 The principles

    • 02-01 What we are going to cover

    • 02-02 Good product is marketing

    • 02 03 customer filtering

    • 02-04 Creating Avatars

    • 02-05 The end result

    • 02-06 Branding

    • 02-07 Framing

    • 02-08 Preoccupation

    • 02-09 The recipe of attention

    • 02-10 The hook

    • 02-11 Forms of messages

    • 02-12 The reputation equation

    • 02-13 Sales Funnel

    • 02-14 Outbound vs. Inbound marketing

    • 02-15 Content marketing


About This Class

What we are going to cover.

In this course I want to share the things that I’ve learned the hard way from almost 2 decades of running different types of businesses, combined with the things that I’ve learned academically from university and from many other sources.

Just for a quick summary of what we’re going to cover in this course. If we look at business from a macro overview. Every business in the world, whether it is a large business or a small business. They all have to do these 5 things:

  • Creating values
  • Marketing
  • Making sales
  • Delivering the values
  • Managing finance.

If just one of these missing, then it is not a business. If you take a master degree in business or read any book about business. Every skill or topic you learned will fall into one of these 5 categories. I call these “the 5 pillars of business”. If you can understand the principals behind these 5 pillars of business, then you should understand how every business in the world work. Is like you are Superman looking at a building with your x-ray vision. You’ll able to see the little pieces that make up the building, like: the steel beams, the woods, the bricks, the bolts, etc.

In this course we’ll be focusing on the second pillar of business which is marketing. We will cover topics like: the importance of having a good product before engaging in marketing process, customer filtering process, creating avatars of our ideal customers, branding, framing and marketing concept called preoccupation. After that, we’re going to learn the secrets of how to draw people’s attention effectively. Learn how to create short but memorable hook of our offer and then learn different forms of marketing messages. Next we will cover how to develop good reputation for our business. Then we will cover more important topics such as sales funnel, inbound versus outbound marketing and finally content marketing.

Who is this course for?

This course is important for anyone whose life is affected by business in any form. Whether you want to start your own business, or you are responsible to lead a business, or perhaps you work inside a business or maybe you sell something to businesses. If you are in any of these conditions, then I strongly suggest that you take this course. Because understanding how business works is the best way, if not the only way, for us to make better decision related to business.

So, if business is your thing, join the course now and I’ll see you on the other side!





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Hello, we're Streamversity. We're a team of dedicated experts committed to aid humanitarian cause which is giving foods to poor people in Indonesian regions.

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