Business English | Marketing Vocabulary & Pronunciation (Group 3) | Able Lingo ASL | Skillshare

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Business English | Marketing Vocabulary & Pronunciation (Group 3)

teacher avatar Able Lingo ASL, American Sign Language (ASL)

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (57m)
    • 1. Course Introduction

      1:13
    • 2. "lifestyle segmentation"

      3:46
    • 3. "market leader"

      3:10
    • 4. "market survey"

      3:09
    • 5. "mobile optimization"

      3:50
    • 6. "niche strategy"

      2:58
    • 7. "outdoor advertising"

      3:32
    • 8. "payment threshold"

      3:05
    • 9. "press release"

      2:49
    • 10. "product launch"

      2:39
    • 11. "product range"

      2:49
    • 12. LEVEL 1 Listening Test

      5:44
    • 13. LEVEL 2 Listening Test

      8:27
    • 14. LEVEL 3 Listening Test

      8:58
    • 15. Conclusion & Thank You

      0:31
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About This Class

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In this course, we’re going to boost your English pronunciation and comprehension of essential marketing and advertising phrases.

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Each lesson targets one (1) marketing phrase in three (3) parts:

  • Phrase Definition - We explore the lengthy official definition of each phrase and give you a simplified meaning which is easier to understand.
  • Pronunciation Practice - We break each marketing phrase into parts and practice EACH syllable to guarantee correct pronunciation.
  • Conversation Examples - We use multiple conversation examples, so you can see each marketing phrase in action.

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Three Levels of Listening Comprehension Tests

  • After we learn, pronounce, and practice the phrases, we’ll test your listening comprehension with three (3) levels of difficulty.
  • With ten (10) questions per level, that's thirty (30) questions to practice and improve your listening comprehension skills.

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Downloadable Workbooks

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Be More Confident Using English Marketing Phrases

  • Whether you use business English locally or internationally, this course will make you more confident using, pronouncing, and understanding important marketing vocabulary and phrases.

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Meet Your Teacher

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Able Lingo ASL

American Sign Language (ASL)

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Transcripts

1. Course Introduction: this course will boost your pronunciation and comprehension off. Essential marketing phrases in each lesson will target a marketing braised in three parts definition, pronunciation, practice and conversation. Examples. We'll give you the official definition off the phrase, but will also give you a simplified meaning, which is easy to understand. Will break each braves into parts in practice, each syllable to guarantee correct pronunciation. We'll also see each phrase used in multiple conversations. After we learned, pronounce and practice each phrase, we're going to test your listening comprehension and review what we've learned. This course will make you more confident using pronouncing and understanding important business vocabulary. Here we go. Let's learn practice and master marketing phrases. 2. "lifestyle segmentation": lifestyle Segmentation is a business practice that divides and categorizes information about customers into subgroups. The goal is to figure out how the customers live so you can learn what these people need, what they desire and what they hope to get from your company. In other words, lifestyle segmentation is identifying, learning about and grouping customers by their specific desires and needs. Let's break the phrase lifestyle segmentation into syllables into parts. The First part Life sounds like the word life and rhymes with wife and rife. The second part style sounds like the word style and rhymes with the words Pile and mile. The third part segue sounds like the S e G sound in the words Segway and segregate the fourth Part Men sounds like the M e n sound in the words mental mental mend. The fifth part Tay sounds like a t a sound in the words table Taper and Taser. The sixth part shun sounds like a t i o n Sound in the words lotion Ration nation Now repeat after me. Life style segue Men tay shun Lifestyle segue, mente shun lifestyle segmentation, lifestyle segmentation Lifestyle segmentation is an effective way for us to identify which customers we conserve. Best right lifestyle segmentation can also help our customer loyalty and boost customer satisfaction. At my last job, I specialized in lifestyle segmentation and brought our company into the 21st century. Wow, that's great. What do you think about being head of our lifestyle segmentation research team? 3. "market leader": a market leader is a brand product or firm that has the largest percentage of total sales revenue of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image perceived value, price profit and promotional spending. In other words, a market leader is the company that sells a product or service the most. Let's break the phrase market leader into syllables into parts. The first part, Maher sounds like the M a r sound in the words Mart march Marvel. The second part Ket sounds like the K e T sound in the words blanket Basket Cattle. The third part lead sounds like the word lead and rhymes with need and bead. The fourth part her sounds like the e r sound in the words per ever runner. Now repeat After me. Mar Ket lead her Marquette lead. Her market leader, Market leader. We used to be the dominant market leader. Then I slept with my secretary and it all went downhill. That's what happened. I thought you stopped being the market leader because you went bankrupt. If we want to be the market leader for rainbow ice cream, we need to sell our product like crazy. The market leaders of other ice cream flavors have more money and better tasting ice cream 4. "market survey": a market survey is a tool to gather market information and better understand characteristics, expectations and requirements. Market surveys collect data about a target market, such as pricing trends, customer requirements, competitors analysis and other such details. In other words, a market survey is a way to research and understand what is necessary to succeed in a specific market. Let's break the phrase market survey into syllables into parts. The first part Maher sounds like the M a r sound in the words Marvel marble Martian. The second part Ket sounds like the k e t sound in the words junket, Musket trinket. The third part, sir sounds like the S u R sound, in the words Surprise surplus surfing The fourth part They sounds like the V a sound in the words vapor Vain Now repeat after me. Mar Ket Sir Veii Market Survey Market Survey Market Survey If the results of this market survey are correct, we're headed in the right direction to get super rich. That charge you're holding from the market survey is upside down will be bankrupt in a week . All right, people, let's come up with some market survey questions to find our customers desires. We could start the market survey with the question about household income and number of Children 5. "mobile optimization": mobile optimization is the process of guaranteeing that visitors who access your website for mobile devices can use, read and navigate without difficulty in an enjoyable manner. In other words, mobile optimization is designing your website, so it's easy to use on phones and tablets. Let's break the phrase mobile optimization into syllables into parts. The first part, Mo sounds like the m o sound in the words Motion Mogul Sumo. The second part bull sounds like the B l e sound in the words trouble stable table. The third part up sounds like the old p sound in the words optic opt option. The fourth part tea sounds like the T I sound in the words Tick tip 10. The Fifth Part Men sounds like the M I sound in the words Mitt Middle meant the sixth part is a sounds like the Z sound, plus the A y sound of the word K Zey The seventh part shun sounds like the T i O and sound in the words fiction station diction. Now repeat after me. More bull up T May zey shun mobile op Teoh may zey shun mobile optimization mobile optimization. We're losing a lot of potential customers because we still haven't embraced mobile optimization. If this company doesn't choose mobile optimization for its services soon, I may quit. If done well, mobile optimization can really enhance the customer experience and promote our business. If done poorly, mobile optimization can really hurt the customer experience and cause a lot of headaches. 6. "niche strategy": a niche strategy is a marketing approach for a product or service, with specific features that appeals to a particular minority market subgroup. It targets on Lee. Those customers who can relate well to the product or service, in other words, in niche strategy is trying to sell a product to a specific group of customers. Let's break the phrase niche strategy into syllables into parts. The first part niche is the end sound, plus the word itch niche. The second part, Strad is the S T R sound struck, plus the word add Strad. The third part sounds like the first e sound in the words edge enter ever the fourth part. G sounds like the word G and rhymes with Knee and T. Now repeat after me. Niche Strad, a G Niche Strad. A G niche strategy, Niche strategy. Our niche strategy is to hang around the businesses who buy our products and ask them to buy more. Are you serious that niche strategy is annoying and not cost effective? Who is your marketing director? For the past few years, we've pursued a niche strategy that targets homeowners with snakes. That's an interesting next strategy. What kind of products do you sell them? Do you go in person 7. "outdoor advertising": outdoor advertising or out of home advertising is when companies try to attract potential customers to their brand product or service when they aren't at home, for example, by using billboards, decorating buses and vehicles, putting up signs and posters in mass transit areas, etcetera. In other words, outdoor advertising includes any type of marketing done outdoors to grab people's attention . Let's break the phrase outdoor advertising into syllables into parts. The first part out sounds like the word out and rhymes with Shout and about the second part door sounds like the word door and rhymes with bore and chore. The third part, add sounds like the word ad and rhymes with Bad and Glad. The fourth part ver sounds like the V E R sound in the words version versatile verse. The Fifth Part Ties sounds like the word ties and rhymes with skies and pies. The sixth part ing sounds like the i N G sound in the words painting, nursing, jumping. Now repeat after me out door. Add ver ties ing out door advertise ing outdoor advertising, outdoor advertising. This is a relaxed community, and everyone knows each other. Outdoor advertising would do well here, outdoor advertising is a great idea, but we still need to do an advertising campaign on social media. That billboard on the outskirts of the city would be a great spot for outdoor advertising. If we use outdoor advertising in that location, we can catch commuters stuck in traffic on the way home. 8. "payment threshold": in affiliate marketing programs. A payment threshold is a payment method that is used where the affiliate has to earn a specific minimum amount of commission dollars to initiate a payment from the product or service vendor. In other words, a payment threshold is a certain amount you have to earn before getting paid. Let's break the phrase payment threshold into syllables into parts. The first part pay sounds like the word pay and rhymes with day and nay. The second part meant sounds like the M E N T sound in the words cement garment sentiment. The third part Thresh sounds like the word thresh and rhymes with fresh and flesh. The fourth part hold sounds like the word hold and rhymes with mold and sold. Now repeat after me pay ment. Thresh hold pay ment Threshold payment Threshold Payment Threshold. Holy cow. The payment threshold for thes affiliate marketing programs is way too high for me. You must have more confidence in yourself. I've met and surpassed thes payment thresholds many times. If we set the payment threshold any lower, our affiliate program isn't going to be profitable at all. I think we can wait a bit longer before raising the payment threshold. We still need more marketers 9. "press release": a press release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Typically, they're mailed, faxed or emailed to newspapers, magazines, radio stations, online media, television stations or television networks. In other words, a press release is telling news reporters something interesting that they want to share with others. Let's break the phrase press release into syllables into parts. The first part Press sounds like the WordPress and rhymes with dress and stress. The second part ra sounds like the R E sound in the words report. Revert, Remember the third part lease sounds like the word lease and rhymes with Crease and Peace. Now repeat after me. Press ra Lease Press ra Lease Press release, Press release. We need to issue an immediate press release because the last $1000 we sold killed their owners. We already issued a press release this morning. No one believed us when we said the dolls came to life. That company's press release was a complete waste of time. We didn't learn anything new at all. I agree. I was really hoping that inform us of their new technology at the press release this afternoon, 10. "product launch": a product launch is the first appearance of a product on the market. The product launch is the first point at which customers have access to a new product or service. In other words, a product launch is when you introduce something new into the marketplace, let's break the phrase product launch into syllables into parts. The first part prod sounds like the word pride and rhymes with God and side. The second part, Oct. Sounds like the last part of the words duct sucked marked the third part launch sounds like the word launch and rhymes with staunch and hunch. Now repeat after me prod bucked lunch prod, duct lunch product, lunch product lunch. This product lunch is going to blow everyone away. No one has ever heard of rocket booster underwear. I'm sorry, Did you say rocket booster underwear? This is going to be an interesting product lunch for sure. The last time we had a product lunch, it rained the whole day and the power went out. I remember I was there. Not only was the product launch of failure, the food sucked, too 11. "product range": a product range is a set of variations of the same product platform that appeals to different market segments. Or it could be a complete portfolio of products that a company, manufacturers or markets. In other words, a product range is all the different types of products that a business cells. Let's break the phrase product range into syllables into parts. The first part prod sounds like the word prod and rhymes with cod and broad. The second part, Oct sounds like the U. C T sound in the words Construct Conduct Iraq. The third part range sounds like the word range and rhymes with strange and change. Now repeat after me prod Bucked range prod bucked range, product range, product range. I don't know how they can call it a product range. They only sell one item at that company. It sounds more exciting to talk about our product range instead of the one fluffy pillow we sell. Their product range is exceptional. I go to that store to meet all of my hunting and fishing needs. Wow, I didn't know their product range was so extensive. That's awesome. Let's go there after work 12. LEVEL 1 Listening Test: In other words, a press release is telling news reporters something interesting that they want to share with others. In other words, a press release is telling news reporters something interesting that they want to share with others. In other words, lifestyle segmentation is identifying, learning about and grouping customers by their specific desires and needs. In other words, lifestyle segmentation is identifying, learning about and grouping customers by their specific desires and needs. In other words, a payment threshold is a certain amount you have to earn before getting paid. In other words, a payment threshold is a certain amount you have to earn before getting paid. In other words, a market survey is a way to research and understand what is necessary to succeed in a specific market. In other words, a market survey is a way to research and understand what is necessary to succeed in a specific market. Their product range is exceptional. I go to that store to meet all of my hunting and fishing needs. Their product range is exceptional. I go to that store to meet all of my hunting and fishing needs. If we want to be the market leader for Rainbow ice cream. We need to sell our product like crazy. If we want to be the market leader for rainbow ice cream, we need to sell our product like crazy. If we use outdoor advertising in that location, we can catch commuters stuck in traffic on the way home. If we use outdoor advertising in that location, we can catch commuters stuck in traffic on the way home. For the past few years, we've pursued a niche strategy that targets homeowners with snakes. For the past few years, we've pursued a niche strategy that targets homeowners with snakes. In other words, mobile optimization is designing your website, so it's easy to use on phones and tablets. In other words, mobile optimization is designing your website, so it's easy to use on phones and tablets. I remember I was there. Not only was the product launch of failure, the food sucked, too. I remember I was there. Not only was the product launch of failure, the food sucked, too 13. LEVEL 2 Listening Test: if done well, mobile optimization can really enhance the customer experience and promote our business. If done poorly, mobile optimization can really hurt the customer experience and cause a lot of headaches. If done well, mobile optimization can really enhance the customer experience and promote our business. If done poorly, mobile optimization can really hurt the customer experience and cause a lot of headaches. We need to issue an immediate press release because the last $1000 we sold killed their owners. We already issued a press release this morning. No one believed us when we said the dolls came to life. We need to issue an immediate press release because the last $1000 we sold killed their owners. We already issued a press release this morning. No one believed us when we said the dolls came to life. Lifestyle segmentation is an effective way for us to identify which customers we conserve. Best right lifestyle segmentation can also help our customer loyalty and boost customer satisfaction. Lifestyle segmentation is an effective way for us to identify which customers we conserve. Best right lifestyle segmentation can also help our customer loyalty and boost customer satisfaction. Holy cow the payment threshold for thieves affiliate marketing programs is way too high for me. You must have more confidence in yourself. I've met and surpassed thes payment thresholds many times. Holy cow. The payment threshold for thes affiliate marketing programs is way too high for me. You must have more confidence in yourself. I've met and surpassed thes payment thresholds many times. I don't know how they can call it a product range. They only sell one item at that company. It sounds more exciting to talk about our product range instead of the one fluffy pillow we sell. I don't know how they can call it a product range. They only sell one item at that company. It sounds more exciting to talk about our product range instead of the one fluffy pillow we sell. If the results of this market survey are correct, we're headed in the right direction to get super rich. That charter holding from the market survey is upside down, will be bankrupt in a week. If the results of this market survey are correct, we're headed in the right direction to get super rich. That charter holding from the market survey is upside down will be bankrupt in a week. Our niche strategy is to hang around the businesses who buy our products and ask them to buy more. Are you serious that niche strategy is annoying and not cost effective? Who is your marketing director? Our niche strategy is to hang around the businesses who buy our products and ask them to buy more. Are you serious? That niche strategy is annoying and not cost effective? Who is your marketing director? This product lunch is going to blow everyone away. No one has ever heard of rocket booster underwear. I'm sorry, Did you say rocket booster underwear? This is going to be an interesting product lunch. For sure this product lunch is going to blow everyone away. No one has ever heard of rocket booster underwear. I'm sorry, Did you say rocket booster underwear? This is going to be an interesting product lunch for sure. We used to be the dominant market leader. Then I slept with my secretary and it all went downhill. That's what happened. I thought you stopped being the market leader because you went bankrupt. We used to be the dominant market leader. Then I slept with my secretary and it all went downhill. That's what happened. I thought you stopped being the market leader because you went bankrupt. This'll is a relaxed community, and everyone knows each other. Outdoor advertising would do well here. Outdoor advertising is a great idea, but we still need to do an advertising campaign on social media. This is a relaxed community, and everyone knows each other. Outdoor advertising would do well here. Outdoor advertising is a great idea, but we still need to do an advertising campaign on social media. 14. LEVEL 3 Listening Test: a market leader is a brand product or firm that has the largest percentage of total sales revenue of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image perceived value, price profit and promotional spending. A market leader is a brand product or firm that has the largest percentage of total sales revenue of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image perceived value, price profit and promotional spending. A product launch is the first appearance of a product on the market. The product launch is the first point at which customers have access to a new product or service. A product launch is the first appearance of a product on the market. The product launch is the first point at which customers have access to a new product or service lifestyle. Segmentation is a business practice that divides and categorizes information about customers into subgroups. The goal is to figure out how the customers live so you can learn what these people need, what they desire and what they hope to get from your company. Lifestyle Segmentation is a business practice that divides and categorizes information about customers into subgroups. The goal is to figure out how the customers live so you can learn what these people need, what they desire and what they hope to get from your company. Outdoor advertising or out of home advertising is when companies try to attract potential customers to their brand product or service when they aren't at home, for example, by using billboards, decorating buses and vehicles, putting up signs and posters in mass transit areas, etcetera, outdoor advertising or out of home advertising is when companies try to attract potential customers to their brand product or service when they aren't at home, for example, by using billboards, decorating buses and vehicles, putting up signs and posters and mass transit areas, etcetera. A niche strategy is a marketing approach for a product or service with specific features that appeals to a particular minority market subgroup. It targets on Lee those customers who can relate well to the product or service. A niche strategy is a marketing approach for a product or service with specific features that appeals to a particular minority market subgroup. It targets on Lee those customers who can relate well to the product or service a press release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Typically, they're mailed, faxed or emailed to newspapers, magazines, radio stations, online media, television stations or television networks. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. Typically, they're mailed, faxed or emailed to newspapers, magazines, radio stations, online media, television stations or television networks. A market survey is a tool to gather market information and better understand characteristics, expectations and requirements. Market surveys collect data about a target market, such as pricing trends, customer requirements, competitors analysis and other such details. A market survey is a tool to gather market information and better understand characteristics, expectations and requirements. Market surveys collect data about a target market, such as pricing trends, customer requirements, competitors analysis and other such details in affiliate marketing programs. A payment threshold is a payment method that is used where the affiliate has to earn a specific minimum amount of commission dollars to initiate a payment from the product or service vendor in affiliate marketing programs. A payment threshold is a payment method that is used where the affiliate has to earn a specific minimum amount of commission dollars to initiate a payment from the product or service vendor. A product range is a set of variations of the same product platform that appeals to different market segments. Or it could be a complete portfolio of products that a company manufacturers or markets. A product range is a set of variations of the same product platform that appeals to different market segments. Or it could be a complete portfolio of products that a company manufacturers or markets. Mobile optimization is the process of guaranteeing that visitors who access your website for mobile devices can use, read and navigate without difficulty in an enjoyable manner. Mobile optimization is the process of guaranteeing that visitors who access your website for mobile devices can use, read and navigate without difficulty in an enjoyable manner. 15. Conclusion & Thank You: Hey, way to go. You boosted your pronunciation and comprehension off essential marketing phrases. It feels great to be more confident using pronouncing an understanding, important business vocabulary. Thank you for taking the time to study with Able English. It's our pleasure to help you improve your English fluency, improve your English and become more valuable.