Business English | Marketing Vocabulary & Pronunciation (Group 2) | Able Lingo ASL | Skillshare

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Business English | Marketing Vocabulary & Pronunciation (Group 2)

teacher avatar Able Lingo ASL, American Sign Language (ASL)

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (56m)
    • 1. Course Introduction

      1:13
    • 2. "crowdsourced content"

      3:11
    • 3. "drip marketing"

      3:08
    • 4. "educational infographic"

      4:04
    • 5. "emotional branding"

      3:26
    • 6. "engagement rate"

      3:05
    • 7. "global brand"

      2:46
    • 8. "growth hacking"

      2:47
    • 9. "inbound marketing"

      3:20
    • 10. "key performance indicator"

      3:45
    • 11. "keyword phrase"

      2:40
    • 12. LEVEL 1 Listening Test

      5:48
    • 13. LEVEL 2 Listening Test

      7:41
    • 14. LEVEL 3 Listening Test

      8:23
    • 15. Conclusion & Thank You

      0:31
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About This Class

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In this course, we’re going to boost your English pronunciation and comprehension of essential marketing and advertising phrases.

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Each lesson targets one (1) marketing phrase in three (3) parts:

  • Phrase Definition - We explore the lengthy official definition of each phrase and give you a simplified meaning which is easier to understand.
  • Pronunciation Practice - We break each marketing phrase into parts and practice EACH syllable to guarantee correct pronunciation.
  • Conversation Examples - We use multiple conversation examples, so you can see each marketing phrase in action.

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Three Levels of Listening Comprehension Tests

  • After we learn, pronounce, and practice the phrases, we’ll test your listening comprehension with three (3) levels of difficulty.
  • With ten (10) questions per level, that's thirty (30) questions to practice and improve your listening comprehension skills.

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Downloadable Workbooks

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Be More Confident Using English Marketing Phrases

  • Whether you use business English locally or internationally, this course will make you more confident using, pronouncing, and understanding important marketing vocabulary and phrases.

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Meet Your Teacher

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Able Lingo ASL

American Sign Language (ASL)

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Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

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Transcripts

1. Course Introduction: this course will boost your pronunciation and comprehension off. Essential marketing phrases in each lesson will target a marketing braised in three parts definition, pronunciation, practice and conversation. Examples. We'll give you the official definition off the phrase, but will also give you a simplified meaning, which is easy to understand. Will break each braves into parts in practice, each syllable to guarantee correct pronunciation. We'll also see each phrase used in multiple conversations. After we learned, pronounce and practice each phrase, we're going to test your listening comprehension and review what we've learned. This course will make you more confident using pronouncing and understanding important business vocabulary. Here we go. Let's learn practice and master marketing phrases. 2. "crowdsourced content": crowd sourced content is information material or opinion solicited from subject matter experts, customers, freelancers or the online community to help solve a problem, generate interest, gather information or create quality material to be presented at a later time. In other words, crowd sourced content is material or opinions from others, mainly the online community that helps achieve a goal. Let's break the phrase crowd sourced content into syllables into parts. The first part crowd sounds like the word crowd and rhymes with proud and loud. The second part sourced sounds like the word sourced and rhymes with Horst and forced the third part. Con sounds like the c o. N sound in the words condom console and content. The fourth part tent sounds like the word tent and rhymes with bent and spend Now repeat after me. Crowd sourced content, crowd sourced content, crowd sourced content, crowd sourced content. The only way we can make this project a success is to use much more crowd sourced content. Be careful. We can't always trust the sources. When we used crowd sourced content, crowd sourced content was key in veiling our social media empire that makes sense. Crowd source content will give you direct feedback on your project and ideas 3. "drip marketing": drip marketing is a communication strategy that sends or drips a pre prepared set of messages to customers or leads over time. The most common form of drip marketing is email newsletters, postcards and social networks. In other words, drip marketing is sending promotions to customers over time. Little by little, let's break the phrase drip marketing into syllables into parts. The first part drip sounds like the word drip and rhymes with trip and nip. The second part, Maher sounds like the M a R sound in the words Marvelous Martian and Marlin. The third part Ket sounds like the K e T sound in the words musket, blanket and junket. The fourth part ing sounds like the i N G sound in the words Bring fling and ding. Now repeat after me drip Mar ket ing drip Mar ket ing drip marketing drip marketing. If we use drip marketing now, it may be too late. Our new product launches tomorrow. Maybe we can use drip marketing to inform our customers about the product. After the launch, drip marketing has accounted for about 35% of our yearly sales. We love it and will do more. When I looked at the records, it was more like 15% which drip marketing campaign? Are you referring to 4. "educational infographic": an educational infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts and information in a simple, straightforward and visual way. In other words, an educational infographic is like a story using pictures, words and statistics. Let's break the phrase educational infographic into syllables into parts. The first part Ed sounds like the E d sound, in the words Red Led Wed. The second part, You sounds like the Word You and Rhymes with Blue and Q. The third part K sounds like the word K and rhymes with hay and say, the fourth part shun sounds like the T. I o and sound in the words nation vacation lotion. The fifth part. Oh, sounds like the u L L sound in the words Full Bull poll, the sixth part in Sounds Like the Word in and Rhymes with Been and Kin. The seventh part full sounds like the f o sound, in the words foment Full info. The eighth part graph sounds like the word graph and rhymes with staff, and half the ninth part IC sounds like the word IQ and rhymes with thick and pick now Repeat after me, Ed you Kay Shun Oh info Graphic ed you Kay Shun No info Graphic Educational INFOGRAPHIC Educational Infographic It may help our customers if we create some educational infographics to put up around the store. That may slow down sales because customers will want to stop and read the educational infographics. This educational Infographic explains more about this industry than anything else I've seen . I think educational infographics are the best invention to appear in a long time. 5. "emotional branding": emotional branding refers to the practice of building brands that appeal directly to consumers, emotional state needs and aspirations. In other words, emotional branding is building a brand to connect with customers. Emotions. Let's break the phrase emotional branding into syllables into parts. The first part sounds like the e sound in the words empty emotion. Embed the second part. Mo sounds like the M o sound in the words more motive mope ed. The third part shun sounds like the T i o n sound in the words potion lotion emotion. The fourth part all sounds like the u L sound in the words Ulcer Ultra Ultimate. The fifth part brand sounds like the word brand and rhymes with grand and band. The sixth part ing sounds like the i N G sound in the words running, dancing, fighting. Now repeat after me a mo shun oh brand Dene a more shun oh, branding, emotional branding, emotional branding. That company really likes to use emotional branding. Their commercials make people cry like a baby. Their last commercial with the disabled draft that saved the world was so great emotional branding. Emotional branding is the way of the future. We need to lock in on people's feelings and emotions. Whoa, slow down. Emotional branding can be useful, but we'd like to have customers who use logic to. 6. "engagement rate": and engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users, comments, shares, likes and more. In other words and engagement rate is how much people interact with content. Let's break the phrase engagement rate into syllables into parts. The first part n sounds like the e n sound in the words entrance Enter, and often the second part gauge sounds like the word gauge and rhymes with rage and sage. The third part Meant sounds like the M E N T sound in the words mental Cement Mentor. The fourth part rate sounds like the word rate and rhymes with mate and eight now repeat after me. En gage meant rate engage ment rate, engagement rate, engagement rate. Our new posts on Instagram have a great engagement rent. We have more followers than ever. I know each post has an average of 5000 likes. This is our highest engagement rate ever. You're from the social media department, our engagement rates, socks. What are you guys doing to fix this? The engagement rate has been fairly low, were experimenting with exciting new content as we speak 7. "global brand": a global brand is a brand that is recognized through much of the world, and companies using this unified approach use a similar marketing strategy to support the brand and its development everywhere. In other words, a global brand is a brand known everywhere, like Coca Cola, Microsoft and McDonald's. Let's break the phrase global brand into syllables into parts. The first part Globe sounds like the word globe and rhymes with robe and strobe. The second part all sounds like the u L sound in the words ulterior. Ultimate Ulcer. The third part brand sounds like the word brand and rhymes with Grand and Strand. Now repeat after me Globe Oh brand globe, Oh brand global brand global brand My dream every night of building my business into a global brand like Nike or Adidas. Maybe you should stop dreaming so much and start doing what's necessary to build a global brand. There's a presentation on the news about the most successful global brands and how they did it. Global brands are fascinating topic. Let's watch. Maybe we can build the next McDonald's 8. "growth hacking": growth. Hacking is a process of rapid experimentation across the marketing, funnel, product development, sales segments and other areas of the business to identify the most efficient ways to increase the size of a business. In other words, growth hacking is a race to find the most effective way to grow a business. Let's break the phrase growth, hacking into syllables into parts. The first part Growth sounds like the word growth and rhymes with both and both the second part hack sounds like the word hack and rhymes with sac and neck. The third part ing sounds like the i N G sound in the words Bring Sing and spring. Now repeat after me. Growth hack ing growth hack ing Growth hacking, growth hacking. Hey, let's talk about how growth hacking can help our product development and boost sales. I'm not such a big fan of growth. Hacking all of the experimentation involved is a bit too risky for me. I like the idea. In practice of growth hacking, do you have any quick tips I can implement immediately? Here's a growth hacking tip. Have your input forms Havas. Few blanks as possible. People prefer this 9. "inbound marketing": in bone marketing is a technique for drawing customers and prospects to products and services via content marketing, social media, marketing, search, engine optimization and branding in bone marketing deals with activities that draw visitors in, rather than marketers having to go out to get prospects Attention. In other words, inbound marketing is doing things that attract people's attention so they get involved by their own choice. Let's break the phrase in bone marketing into syllables into parts. The first part in Sounds Like the Word in and rhymes with Finn and Pin the second part bound sounds like the word bound and rhymes with sound and hound. The third part Maher sounds like the M a R sound in the words marvel Martian martyr. The fourth part Ket sounds like the K e t sound in the words trinket, flask it and ticket. The fifth part ing sounds like the i N G sound in the words clearing, smashing dressing. Now repeat after me in bound Mar Ket ing inbound Mar Ket ing inbound marketing inbound marketing. We should be able to rely on our in bone marketing to generate at least 65% of our sales. I'm glad we can earn that much from our inbound marketing techniques. I'm tired of knocking on doors. We need to align our inbound marketing more with our customers interests, or we'll have problems. I think you're right on. This means big changes for our inbound marketing department, but we can do it. 10. "key performance indicator": a key performance indicator, or K p. I is immeasurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KP eyes at multiple levels to evaluate their success at reaching target. In other words, a key performance indicator is a way to evaluate how successful something or someone is. Let's break the phrase key performance indicator into syllables into parts. The first part key sounds like the word key and rhymes with Knee and see the second part Per sounds like the Word Per and rhymes with her and stir the third. Part four sounds like the word four and rhymes with Mawr and poor. The fourth part Men's sounds like the last part in the words Commence and Vehemence, the fifth part in Sounds Like the Word in and Rhymes with Finn and Thin. The sixth part day sounds like the D I sound in the words disc dish and did the seventh Part K sounds like the word K and rhymes with, say and pay. The eighth part Dir sounds like the D I R sound in the words direct dirt and dirge Now repeat after me. Key performance indicator. Key performance indicator key performance indicator. Key performance indicator. Let's be honest, you didn't excel at any of the key performance indicators this quarter. The key performance indicators are irrelevant because I'm quitting this terrible job next week. We need to come up with some effective key performance indicators to evaluate the senior executive. You're saying the old key performance indicators were not effective? Well, maybe you're right. 11. "keyword phrase": a keyword phrase is generally two or more words that are used by advertisers in search engine optimization or by visitors who are using search engines in a desire to find information based on that particular phrase. In other words, a keyword phrase is a few well chosen words that help customers find your products or services. Let's break the phrase keyword phrase into syllables into parts. The first part key sounds like the word key and rhymes with fi, and he the second part word sounds like the word word and rhymes with bird and heard. The third part phrase sounds like the word phrase and rhymes with grays and praise. Now repeat after me. Key word phrase. Keyword phrase, keyword, phrase, keyword phrase. I don't believe you don't already have our website optimized with essential keyword phrases . What the keyword phrase optimization was your responsibility, not mine. I have to golf, remember? All right, everyone. Let's come up with some great keyword phrases to help our customers find our products. I know, I know. One awesome keyword phrase could be pink and purple crocodile pill cases 12. LEVEL 1 Listening Test: emotional branding is the way of the future. We need to lock in on people's feelings and emotions. Emotional branding is the way of the future. We need to lock in on people's feelings and emotions. Hey, let's talk about how growth hacking can help our product development and boost sales. Hey, let's talk about how growth hacking can help our product development and boost sales. Maybe we can use drip marketing to inform our customers about the product after the launch . Maybe we can use drip marketing to inform our customers about the product after the launch . In other words, a keyword phrase is a few well chosen words that help customers find your products or services. In other words, a keyword phrase is a few well chosen words that help customers find your products or services. This educational Infographic explains more about this industry than anything else. I've seen this educational. Infographic explains more about this industry than anything else I've seen. In other words, a global brand is a brand known everywhere, like Coca Cola, Microsoft and McDonald's. In other words, a global brand is a brand known everywhere, like Coca Cola, Microsoft and McDonald's. In other words. Crowd sourced content is material or opinions from others, mainly the online community that helps achieve a goal. In other words, crowd sourced content is material or opinions from others, mainly the online community that helps achieve a goal way. Need to come up with some effective key performance indicators. T Evaluate the senior executive. We need to come up with some effective key performance indicators. T evaluate the senior executive. You're from the social media department, our engagement rates, socks. What are you guys doing to fix this? You're from the social media department, our engagement rates, socks. What are you guys doing to fix this? In other words, inbound marketing is doing things that attract people's attention so they get involved by their own choice. In other words, inbound marketing is doing things that attract people's attention so they get involved by their own choice. 13. LEVEL 2 Listening Test: inbound marketing is a technique for drawing customers and prospects to products and services via content marketing, social media, marketing, search, engine optimization and branding. Inbound marketing is a technique for drawing customers and prospects to products and services via content marketing, social media, marketing, search, engine optimization and branding and engagement. Rate is a metric that measures a level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. An engagement rate is a metric that measures a level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Crowd sourced content is information material or opinion solicited from subject matter experts, customers, freelancers or the online community crowd. Sourced content is information material or opinion solicited from subject matter experts, customers, freelancers or the online community. Growth hacking is a process of rapid experimentation across the marketing, funnel, product development, sales segments and other areas to increase the size of a business growth. Hacking is a process of rapid experimentation across the marketing funnel, product development, sales segments and other areas to increase the size of a business. An educational infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts and information in a simple, straightforward and visual way. An educational infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts and information in a simple, straightforward and visual way. A global brand is a brand that is recognized through much of the world, and companies using this unified approach use a similar marketing strategy to support the brand and its development everywhere. A global brand is a brand that is recognized through much of the world, and companies using this unified approach use a similar marketing strategy to support the brand and its development everywhere. A key performance indicator, or K p I is immeasurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KP eyes to evaluate their success at reaching targets. A key performance indicator, or K p I is immeasurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KP eyes to evaluate their success at reaching targets. Drip marketing is a communications strategy that sends or drips a pre prepared set of messages to customers over time in the form of email, newsletters, postcards and social networks. Drip marketing is a communications strategy that sends or drips a pre prepared set of messages to customers over time in the form of email, newsletters, postcards and social networks. A keyword phrase is generally two or more words that are used by advertisers in search engine optimization or by visitors who are using search engines in a desire to find information. Based on that particular phrase, a keyword phrase is generally two or more words that are used by advertisers in search engine optimization or by visitors who are using search engines in a desire to find information based on that particular phrase, emotional branding refers to the practice of building brands that appeal directly to a consumer's emotional state needs and aspirations. Emotional branding refers to the practice of building brands that appeal directly to a consumer's emotional state needs and aspirations 14. LEVEL 3 Listening Test: our new posts on Instagram have a great engagement rent. We have more followers than ever. I know each post has an average of 5000 likes. This is our highest engagement rate ever. Our new posts on Instagram have a great engagement rent. We have more followers than ever. I know each post has an average of 5000 likes. This is our highest engagement rate ever. The only way we can make this project a success is to use much more crowd sourced content. Be careful. We can't always trust the sources when we used crowd sourced content. The only way we can make this project a success is to use much more crowd sourced content. Be careful. We can't always trust the sources when we use crowd sourced content. Let's be honest, you didn't excel at any of the key performance indicators this quarter. The key performance indicators are irrelevant because I'm quitting this terrible job next week. Let's be honest, you didn't excel at any of the key performance indicators this quarter. The key performance indicators are irrelevant because I'm quitting this terrible job next week. Drip marketing has accounted for about 35% of our yearly sales. We love it and will do more. When I looked at the records, it was more like 15%. Which drip marketing campaign are you referring to? Drip marketing has accounted for about 35% of our yearly sales. We love it and will do more. When I looked at the records, it was more like 15%. Which drip marketing campaign are you referring to? I dream every night of building my business into a global brand like Nike or Adidas. Maybe you should stop dreaming so much and start doing what's necessary to build a global brand by dream every night of building my business into a global brand like Nike or Adidas . Maybe you should stop dreaming so much and start doing what's necessary to build a global brand. That company really likes to use emotional branding. Their commercials make people cry like a baby. Their last commercial with the disabled draft that saved the world was so great emotional branding. That company really likes to use emotional branding. Their commercials make people cry like a baby. Their last commercial with the disabled draft that saved the world was some great emotional branding We need to align our inbound marketing more with our customers interests, or we'll have problems. I think you're right on. This means big changes for our inbound marketing department, but we can do it. We need to align our inbound marketing more with our customers interests, or we'll have problems. I think you're right on. This means big changes for our inbound marketing department, but we can do it. It may help our customers if we create some educational infographics to put up around the store. That may slow down sales because customers will want to stop and read the educational infographics. It may help our customers if we create some educational infographics to put up around the storm. That may slow down sales because customers will want to stop and read the educational infographics. All right, everyone, let's come up with some great keyword phrases to help our customers find our products. I know, I know. One awesome keyword phrase could be pinking purple crocodile pill cases. All right, everyone, let's come up with some great keyword phrases to help our customers find our products. I know, I know. One awesome keyword phrase could be pink and purple crocodile pill cases. I like the idea. In practice of growth hacking. Do you have any quick tips I can implement immediately? Here's a growth hacking tip. Have your input forms Havas. Few blanks as possible. People prefer this. I like the idea. In practice of growth hacking, Do you have any quick tips I can implement immediately? Here's a growth hacking tip. Have your input forms Havas. Few blanks as possible. People prefer this. 15. Conclusion & Thank You: Hey, way to go. You boosted your pronunciation and comprehension off essential marketing phrases. It feels great to be more confident using pronouncing an understanding, important business vocabulary. Thank you for taking the time to study with Able English. It's our pleasure to help you improve your English fluency, improve your English and become more valuable.