Business English | Marketing Vocabulary & Pronunciation (Group 1) | Able Lingo | Skillshare

Business English | Marketing Vocabulary & Pronunciation (Group 1)

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15 Lessons (54m)
    • 1. Course Introduction

      1:13
    • 2. "advertising campaign"

      3:31
    • 3. "behavior pattern"

      3:01
    • 4. "brand equity"

      2:48
    • 5. "business plan"

      2:35
    • 6. "buyer persona"

      2:53
    • 7. "clickthrough rate"

      2:25
    • 8. "competitive advantage"

      3:25
    • 9. "consumer behavior"

      3:15
    • 10. "conversion rate"

      2:51
    • 11. "customer loyalty"

      3:17
    • 12. LEVEL 1 - Listening Test

      5:55
    • 13. LEVEL 2 - Listening Test

      7:32
    • 14. LEVEL 3 - Listening Test

      8:18
    • 15. Conclusion & Thank You

      0:31

About This Class

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In this course, we’re going to boost your English pronunciation and comprehension of essential marketing and advertising phrases.

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Each lesson targets one (1) marketing phrase in three (3) parts:

  • Phrase Definition - We explore the lengthy official definition of each phrase and give you a simplified meaning which is easier to understand.
  • Pronunciation Practice - We break each marketing phrase into parts and practice EACH syllable to guarantee correct pronunciation.
  • Conversation Examples - We use multiple conversation examples, so you can see each marketing phrase in action.

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Three Levels of Listening Comprehension Tests

  • After we learn, pronounce, and practice the phrases, we’ll test your listening comprehension with three (3) levels of difficulty.
  • With ten (10) questions per level, that's thirty (30) questions to practice and improve your listening comprehension skills.

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Downloadable Workbooks

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Be More Confident Using English Marketing Phrases

  • Whether you use business English locally or internationally, this course will make you more confident using, pronouncing, and understanding important marketing vocabulary and phrases.

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Transcripts

1. Course Introduction: this course will boost your pronunciation and comprehension off. Essential marketing phrases in each lesson will target a marketing braised in three parts definition, pronunciation, practice and conversation. Examples. We'll give you the official definition off the phrase, but will also give you a simplified meaning, which is easy to understand. Will break each braves into parts in practice, each syllable to guarantee correct pronunciation. We'll also see each phrase used in multiple conversations. After we learned, pronounce and practice each phrase, we're going to test your listening comprehension and review what we've learned. This course will make you more confident using pronouncing and understanding important business vocabulary. Here we go. Let's learn practice and master marketing phrases. 2. "advertising campaign": an advertising campaign is a planned Siris of advertisements that will be used in particular places at specific times to show or promoted product or service and persuade people to buy it or use it. In other words, an advertising campaign is to show people what you have to sell so they can learn about it . And hopefully by it, let's break the phrase advertising campaign into syllables into parts. The first part add sounds just like the word add in rhymes with Pad and Dad. The second part of ER sounds like the V E e r sound in the words version and verse. The third Part Ties sounds like the word ties and rhymes with prize and size. The fourth part ing sounds like the i N G sound in the words Sling and thing. The fifth part cam sounds like the C A M sound in the words Camp and Camel. The sixth part Pain sounds like the word pain and rhymes with gain and vain. Now repeat after Me advertising campaign advert, Tai Sing Campaign Advertising Campaign Advertising campaign. Because no one knew about the new product, we created an aggressive advertising campaign. Well, it seems that your advertising campaign worked because you made a ton of money. Their new advertising campaign includes pink elephants, tons of pink cotton candy and 50,000 pink balloons. They're crazy. Unless they're trying to sell pink unicorns. I don't think they're advertising campaign will work. 3. "behavior pattern": a behavior pattern is a recurrence way of acting by an individual or group toward a given object or in a given situation. In other words, a behavior pattern is a continuous and predictable way that people act when something happens. Let's break the phrase behavior pattern into syllables into parts. The first part B sounds like the word B and rhymes with me, and he the second part haven sounds like the h a ve sound in the Words Haven and behave the third part Your sounds like the I O R sound in the words Savior and Junior. The fourth part pad sounds like the word pad in rhymes with the words mad and had the fifth part turn. Sounds like the word turn and rhymes with burn and learn. Now repeat after me behavior pad turn, behavior pattern, behavior pattern, behavior pattern. Their behavior pattern was very consistent with what the data showed. I know it's great. They're predictable. Behavior pattern allowed us to make millions of dollars. We should change our behavior pattern or our competitors will know how we operate. The economy is so bad right now that I doubt our competition is worried about our behavior pattern 4. "brand equity": brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. In other words, brand equity is when customers like certain labels and companies more than others. People like to buy products with brand names that make them feel good. Let's break the phrase brand equity into syllables into parts. The first part brand sounds like the word brand and rhymes with sand and hand. The second part EC sounds like the E. C K sound in the words neck and spec. The third part, We sounds like the W I sound in the words with and Win the fourth part. Tea sounds like the word T and rhymes with free and knee Now repeat after me Brand Equity T Brand Equity brand Equity Brand Equity. That company's brand equity has risen steadily over the years. I agree. Most customers recognize and want to buy their products. Their brand equity is enviable. If we don't do something about our declining brand, equity will be out of business next month. I don't know about you, but I've already been hired by another company with great brand equity 5. "business plan": A business plan is a written document that describes a businesses, future objectives and detailed strategies for achieving them. In other words, a business plan is a document explaining how a business will accomplish its goals. Let's break the phrase business plan into syllables into parts. The first part biz sounds like the word biz and rhymes with whiz and quiz. The second part ness sounds like the N E. S s sound in the words fitness and illness. The third part plan sounds like the word plan and rhymes with Man and Pan. Now repeat after me. Business Plan, Business Plan, Business Plan Business Plan. Are you kidding? This business plan sucks. You'll be out on the streets in under a year. I'm so insulted. This is the best business plan I've ever written. You're just jealous and want to steal it. Our business plan details how we will become a multi $1,000,000 company within nine months . That must be one heck of a business plan because the economy is very difficult at the moment. 6. "buyer persona": a buyer Persona is a semi fictional representation of your ideal customer based on market research and RealD data about your existing customers. In other words, a buyer persona is a description of your perfect customer. Let's break the phrase buyer persona into syllables into parts the first part by sounds just like the word by in rhymes with pie and Fly. The second part her sounds like the e r sound in the words user and her. The third part, per sounds like the word per in rhymes with were and Sir The Fourth Part, So sounds like the word. So in rhymes with No and Go the Fifth part No, sounds like the end. You sound in the words nut and none now repeat after me by your per So no by your per So no buyer persona by your persona, I'm just about finished with my report. Which details are companies? Buyer persona? Awesome. A detailed buyer persona will really help. Our sales reps developed great leads. Our buyer persona has changed over the years, from soccer moms to hard core criminals. I know the only organization with the more dangerous buyer persona is the Russian mob 7. "clickthrough rate": a click through rate is the percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. In other words, it click through rate is how many people click to move forward into your website. Let's break the phrase click through rate into syllables into parts. The first part click sounds like the word click and rhymes with pick and Hick, the second part through sounds Like the Word Through and rhymes with brew and shoe. The third part rate sounds like the word rate and rhymes with date and gate. Now repeat after me. Click through rate click through rate, click through rate click through Rate Wow! Our click through rate jumped 20% in two days. That's great because the click through rate for our industry is quite low. We'd better take a look at the click through rate on our website. Something looks wrong. I think you're right. Are click through Rate should be much higher. I feel like firing someone 8. "competitive advantage": a competitive advantage is a business's ability to produce a good or service mawr efficiently than his competitors, enabling the company to obtain greater profit margins. In other words, a competitive advantage is doing something better than your competition, and you make more money. Let's break the phrase competitive advantage into syllables into parts. The first part come sounds like the word come in rhymes with some and home. The second part Pet sounds like the word pet and rhymes with Get and Set. The third part. It sounds like the I sound in the words It and hit the fourth part tive sounds like the T. I ve sound in the words active and motive. The fifth part, add sounds like the word ad and rhymes with bad and red. The sixth part van sounds like the word van and rhymes with Can and Man. The seventh part Ted sounds like the T a G e sound in the words postage and outage Now repeat after me. Competitive advantage, competitive advantage, competitive advantage, competitive advantage. We might gain a huge competitive advantage if we can secure that military contract, right. The last company that landed a similar contract had the greatest competitive advantage I've ever seen. Since you fired. All the workers are competitive. Advantage has completely disappeared. Don't worry. Our competitive advantage will come back once I find new employees. 9. "consumer behavior": consumer behavior is how individual customers, groups or organizations select by use and dispose ideas, goods and services to satisfy their needs and wants. In other words, consumer behavior is how people buy and use stuff to fulfill their desires. Let's break the phrase consumer behavior into syllables into parts. The first part con sounds like the c o n sound in the words confirm and Converse. The second part Sioux sounds like the word Sue and rhymes with glue and Hugh. The third part mur sounds like the M E R sound in the words Mermaid and Mercy. The fourth Part B sounds just like the word B and rhymes with C and me. The fifth part haven sounds like the h A ve sound in The Words Haven and Misbehave. The sixth part, Your sounds like the U R E sound in the words Failure and closure. Now repeat after me. Consumer behavior, consumer behavior, consumer behavior, consumer behavior. Consumer behavior is the first thing we studied before developing our line of products. It seems you might want to study consumer behaviour a bit more because your products suck. How do you think we can influence consumer behavior to our advantage? Perhaps consumer behavior would be more friendly if you stop trying to cheat everyone 10. "conversion rate": a conversion rate is the percentage of people who completed a desired action on a single Web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. In other words, a conversion rate is how many people do what you want them to do. Let's break the phrase conversion rate into syllables into parts. The first part con sounds like the c o n sound in the words construct and convey the second part ver sounds like the V e r sound in the words verbal and versus the third part Shun sounds like the S i o N Sound in the words vision and mansion. The fourth part rate sounds like the word rate in rhymes with date and bait. Now repeat after me con ver shun rate conv er shun rate conversion rate conversion rate. The conversion rate of our email sign up form is not doing well at all. Perhaps the conversion rate would be higher if you moved it to the top of the page. We were pleasantly surprised at the 45% conversion rate of our customers that buy after only one visit. You should be proud. That's an extremely high conversion rate when compared with the rest of the industry. 11. "customer loyalty": customer loyalty is when people consistently choose to be a customer off a particular store or buy one specific product instead of using other stores or buying products made by other companies. In other words, customer loyalty means past customers continue to buy from the same company because they like the product and experience. Let's break the phrase customer loyalty into syllables into parts. The first part cuss sounds like the word cuss in rhymes with Buss and Buss. The second part Tom sounds like the tea, um, sound in the words Tumble and Tommy the third part her sounds like the e r sound in the words over and her. The fourth part, Loy sounds like the L O Why Sound and the L oh, I sound in the words alloy and loin. The fifth part. Oh, sounds like the u L sound in the words Ulcer and ultra. The sixth part Tea sounds like the word T and rhymes with C and P. Now repeat after me customer Loy O T. Customer Loyal T customer loyalty. Customer loyalty. That company has great customer loyalty. They just keep coming back to buy more. You're right if our customer loyalty could be half of that. We'd still be rich and successful. This meeting is to talk about how we need to focus more on customer loyalty. I agree. The customer loyalty of our company has been dropping steadily over the past six months. 12. LEVEL 1 - Listening Test: In other words, a business plan is a document explaining how a business will accomplish its goals. In other words, a business plan is a document explaining how a business will accomplish its goals. In other words, a behavior pattern is a continuous and predictable way that people act when something happens. In other words, a behavior pattern is a continuous and predictable way that people act when something happens. In other words, a competitive advantage is doing something better than your competition, and you make more money. In other words, a competitive advantage is doing something better than your competition, and you make more money. In other words, an advertising campaign is to show people what you have to sell so they can learn about it , and hopefully by it. In other words, an advertising campaign is to show people what you have to sell so they can learn about it , and hopefully by it. In other words, a conversion rate is how many people do what you want them to do. In other words, a conversion rate is how many people do what you want them to do. In other words, a buyer persona is a description of your perfect customer. In other words, a buyer persona is a description of your perfect customer. In other words, consumer behavior is how people buy and use stuff to fulfill their desires. In other words, consumer behavior is how people buy and use stuff to fulfill their desires. In other words, customer loyalty means past customers continue to buy from the same company because they like the product and experience. In other words, customer loyalty means past customers continue to buy from the same company because they like the product and experience. In other words, brand equity is when customers like certain labels and companies more than others, people like to buy products with brand names that make them feel good. In other words, brand equity is when customers like certain labels and companies more than others. People like to buy products with brand names that make them feel good. In other words, a click through rate is how many people click to move forward into your website. In other words, a click through rate is how many people click to move forward into your website. 13. LEVEL 2 - Listening Test: consumer behavior is how individual customers, groups or organizations select by use and dispose ideas, goods and services to satisfy their needs and wants consumer behavior is how individual customers, groups or organizations select by use and dispose ideas, goods and services to satisfy their needs and wants. A business plan is a written document that describes a businesses, future objectives and detailed strategies for achieving them. A business plan is a written document that describes a businesses, future objectives and detailed strategies for achieving them. A behavior pattern is a recurrence way of acting by an individual or group toward a given object or in a given situation. A behavior pattern is a recurrence way of acting by an individual or group toward a given object or in a given situation. Customer loyalty is when people consistently choose to be a customer off a particular store or buy one specific product instead of using other stores or buying products made by other companies. Customer loyalty is when people consistently choose to be a customer off a particular store or buy one specific product instead of using other stores or buying products made by other companies. A click through rate is the percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. A click through rate is the percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. An advertising campaign is a planned Siris of advertisements that will be used in particular places at specific times to show or promoted product or service and persuade people to buy it or use it. An advertising campaign is a planned Siris of advertisements that will be used in particular places at specific times to show or promoted product or service and persuade people to buy it or use it. A conversion rate is the percentage of people who completed a desired action on a single Web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. A conversion rate is the percentage of people who completed a desired action on a single Web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. A buyer persona is a semi fictional representation of your ideal customer based on market research and RealD data about your existing customers. A Buyer persona is a semi fictional representation of your ideal customer, based on market research and RealD data about your existing customers. A competitive advantage is a business's ability to produce a good or service mawr efficiently than his competitors, enabling the company to obtain greater profit margins. A competitive advantage is a business's ability to produce a good or service mawr efficiently than his competitors, enabling the company to obtain greater profit margins. Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent 14. LEVEL 3 - Listening Test: we might gain a huge competitive advantage if we can secure that military contract right? The last company that landed a similar contract had the greatest competitive advantage I've ever seen. We might gain a huge competitive advantage if we can secure that military contract right? The last company that landed a similar contract had the greatest competitive advantage I've ever seen. That company has great customer loyalty. They just keep coming back to buy more. You're right. If our customer loyalty could be half of that, we'd still be rich and successful. That company has great customer loyalty. They just keep coming back to buy more. You're right. If our customer loyalty could be half of that, we'd still be rich and successful. Our buyer persona has changed over the years, from soccer moms to hard core criminals. I know the only organization with the more dangerous buyer persona is the Russian mob. Our buyer persona has changed over the years, from soccer moms to hard core criminals. I know the only organization with the more dangerous buyer persona is the Russian mob. If we don't do something about our declining brand, equity will be out of business next month. I don't know about you, but I've already been hired by another company with great brand equity. If we don't do something about our declining brand equity will be out of business next month. I don't know about you, but I've already been hired by another company with great brand equity. We'd better take a look at the click through rate on our website. Something looks wrong. I think you're right. Are click through Rate should be much higher. I feel like firing someone. We'd better take a look at the click through rate on our website. Something looks wrong. I think you're right. Are click through Rate should be much higher. I feel like firing someone. Their new advertising campaign includes pink elephants, tons of pink cotton candy and 50,000 pink balloons. They're crazy unless they're trying to sell pink unicorns. I don't think they're advertising Campaign will work. Their new advertising campaign includes pink elephants, tons of pink cotton candy and 50,000 pink balloons. They're crazy unless they're trying to sell pink unicorns. I don't think they're advertising campaign will work. We were pleasantly surprised at the 45% conversion rate of our customers that buy after only one visit. You should be proud. That's an extremely high conversion rate when compared with the rest of the industry. We were pleasantly surprised at the 45% conversion rate of our customers that buy after only one visit. You should be proud. That's an extremely high conversion rate when compared with the rest of the industry. Their behavior pattern was very consistent with what the data showed. I know it's great. They're predictable. Behavior pattern allowed us to make millions of dollars. Their behavior pattern was very consistent with what the data showed. I know it's great. They're predictable. Behavior pattern allowed us to make millions of dollars. Consumer behavior is the first thing we studied before developing our line of products. It seems you might want to study consumer behaviour a bit more because your products suck. Consumer behavior is the first thing we studied before developing our line of products. It seems you might want to study consumer behaviour a bit more because your products suck. Our business plan details how we will become a multi $1,000,000 company within nine months . That must be one heck of a business plan because the economy is very difficult at the moment. Our business plan details how we will become a multi $1,000,000 company within nine months . That must be one heck of a business plan because the economy is very difficult at the moment. 15. Conclusion & Thank You: Hey, way to go. You boosted your pronunciation and comprehension off essential marketing phrases. It feels great to be more confident using pronouncing an understanding, important business vocabulary. Thank you for taking the time to study with Able English. It's our pleasure to help you improve your English fluency, improve your English and become more valuable.