Business English Class - Commerce and Advertising | Benjamin Weinberg | Skillshare

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Business English Class - Commerce and Advertising

teacher avatar Benjamin Weinberg, English as a Second Language Teacher

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

2 Lessons (39m)
    • 1. Commerce and Advertising

      17:22
    • 2. Advertising Continued

      21:13
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About This Class

In this class, you will learn about how to understand Business English when it comes to the important topics of commerce and advertising, and how exactly do you use both concepts in English to further your career.

You'll understand how to become familiar with both Business English vocabulary as well as the grammar concepts related to these two topics. 

These two videos will help you to develop your business skills in an effort to become more proficient in this part of the English language by mastering commerce and advertising principles and how to apply them in your work. 

Meet Your Teacher

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Benjamin Weinberg

English as a Second Language Teacher

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Ben is the founder of English from A to Z. He has been an ESL teacher and instructor for the past four years. Ben earned his TEFL / TESOL certification from the International TEFL Academy back in December of 2013. He has a wide variety of experiences in teaching English as a second language to students from around the world. Ben has taught English for companies and organizations such as Berlitz Inc., the Washington English Center, and the Huntington Learning Center. 

In addition, Ben spent a year living in Istanbul, Turkey where he taught English to high school students and also gave private tutoring to Turkish adults.  Continuing his adventures overseas, Ben recently lived in Medellin, Colombia and volunteered at a public high school helping Colombian students to impro... See full profile

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Transcripts

1. Commerce and Advertising: Hello, students and welcome back to our business English course. My name has been with English from A to Z and in this lesson will be covering commerce and advertising. And here we go. So what is commerce? Well, commerce is when goods and services are traded or exchange between business and other entities. Eso business is doing business with other companies eso trading of goods and services in between those two or more entities. Now commerce can be done both domestically and internationally and in order for commerce toe happen something of value, whether it's a product, a service or an overall good has to be traded or exchanged between the two entities. So commerce often occurs, specifically marketplaces both in the physical and the digital space. So products obviously nowadays taking me physical products or digital products. So when you're talking about digital marketplace is kind of like massively online courses or amazon dot com. They sell, you know, books through kindle taken down vote. So there is many types of marketplaces, including your street markets to your digital markets and every action, and commerce comes with a transaction which comes in the form of either sale or purchase of the good or the item or the service in question. So that's the basics of commerce. So why is commerce important? Well, it connects different nations and peoples peoples together under the banner of exchanging or trading goods and services in a peaceful manner. You know, it helps businesses to succeed and economies to grow efficiently. It promotes goodwill among people and helps to raise standards of living in countries around the world. And it enables people like yourself to learning languages such as English in order to communicate better with buyers and or sellers, especially in countries like the United States in the United Kingdom and even our another countries, where English is a predominant language and commerce helps put more money in people's pockets and allows them to grow their wealth over time. So that's kind of the why of commerce and e commerce. E commerce is huge and it's growing, so if you're in the digital business world, you should pay attention, especially with with regards to English. So the rise of the Internet, which is mostly in English, has created digital commerce or otherwise known as e commerce, which is rising in popularity on and it's only going to continue to grow in the next couple of years. So for some examples of commerce companies on wine, you have Amazon. You have eBay, Alibaba, Zappos, Zappos, Overstock. More and more business owners, including probably yourself, are relying on digital commerce in order to build ah business, whether it's for products or services and could be digital products. Could be physical products doesn't matter so much. But you can sell them online. And nowadays you can use Web platforms like Shopify, Squarespace, Wix and many others to build an e commerce website. There are many reasons why businesses air focusing on e commerce before physical converse. Some of these reasons are it's cheaper, it's faster, and there are less overhead costs to deal with. Compared to running a physical store and dealing with all the costs that come with that. So he converses will be to get your for first time business owner. So when you're in e commerce owner, when you're commerce, you have to respond to orders. You have to know what to do. So here's some English phrases or sentences you should use when you have to respond to a customer's order So, for example, you could say thank you for placing an order with our company or our business. We appreciate your business and hope you will shop with us again soon. We have your confirmed your order receipt placed earlier today on today's date or future date date. Meaning the day do ever of your items should take between 1 to 2 weeks. So you want to let them know when that item will be coming? There will be no charges for shipping this particular item for you, so they know they won't be charged for delivery. Feel free to contact our customer service department. If any issues come up with your order. So you have to let them. Oh no, that you have a customer service department and mad will talk to a real person instead of a robot. And please note that there is a seven day money back guarantee. If you're not satisfied with your purchase, where you could say, unfortunately, there is no return policy with this item you bought. So these are different ways that you if you're dealing with commerce and you need toe improve your English, these are ways that you can respond to orders, either in written form or spark spoken form. So if you need to cause the video, take some notes. Jot down a few of these because they may help you in terms of responding. Teoh, a commerce order for your business. Some of these are commerce action. So here's some vocabulary words of or verbs that you would use when it comes to commerce. So we know bargaining is kind of getting the lower the price. If you're at a street market, usually in many countries, you can bargain a lower the price. That's not always the case, but if you're selling a use item in particular and you don't want to sell it for too low, you can bargain with person. Get the price higher. Or maybe if you're buying it, you want to get the price lower, borrow sometimes in Converse, have to borrow things and then give them back over time, like borrowing a book. Obviously, you're gonna buy items with your money, and if your if your company or business you're gonna charge people for your products or services, then you have to collect the money on Make sure you are aware of how much it is, then you're gonna earn. You're gonna earn revenue through your collections. Then maybe you can exchange items for other items with other businesses or other people, any in commerce. And then you want to insure yourself, uh, or ensure the product to make sure if it breaks or if it doesn't work, you can get another one and power part of Converse's lending money or loaning money to other businesses or other people as a part of, you know, the flow of capital. Or you could also lend goods or services to other businesses as well. Uh, to continue. You know, through Amazon and other companies like, uh, shop a fire, eBay, you're gonna order the physical product or the digital product that you would like. You're gonna pay for it, right? You're gonna pay for it, and you're gonna either use credit card or your own debit card. And when you're commerce provider, you're producing items. Are you creating items for people that purchase or by but by and purchase are very similar . And when you're in commerce, you need to raise capital so you can build the products or services that your company wants to sell right and you may need to rent a place to have a store or a shop where you will do commerce and you need to save money in order to start the business. Whether it's on longer otherwise and obviously in commerce, people going to shop for your item men, they're gonna side decide whether or not they want to spend money on buying or purchasing the item. So that was kind of the actions behind commerce, the exchange of goods or services. Another English part of commerce is proposition. So this is important to listen carefully. This will help your English with business. So in commerce, you wanna look two propositions, you want to use propositions, and we're gonna make your sentences grammatically correct. So some of our examples here it will take two weeks to ship this item to you Notice that I bowled it too, because you want to use to a za part of the sentence to make it grammatically correct. Then we have by tomorrow night you're cooking utensils will be delivered to you showing that the date that the utensils will arrive that's with by you can order online through Amazon or eBay. giving somebody another choice with the proposition or so you can order online through Amazon or eBay delivery should to take between kind of giving a range here, but use between as a proposition 1 to 2 weeks. So you want to use to to break up the number of weeks and then our hardware store is open for business. What is the purpose of the hardware store? It's for business from, you know, the starting date of 9 a.m. Our time of 9 a.m. in the morning to 8 p.m. At night. So to and in the morning I didn't wish that there but in the morning to at night, right, So we have from for too and add all in the same sentence, you see have four purpose it four propositions there and then the last one in e commerce you can start your sentence with in Sometimes in e commerce is important to build your store with squarespace, which is a a website for commerce. So for these commerce propositions there used and in every sentence, sometimes one once you have to, you have by you have or you have between. You have four from at and in. So you got or with you got up to 10 here. So there's a lot of different propositions within these kind of commerce focused sentences . So that's important to be aware of when it comes to English for business. So, like I said, common propositions that you want to use in talking about commerce in business, you have in act by 24 through between with on since and if you want, pause the video and try to see Okay, I have these 10 propositions here. How would I use them in a sentence about commerce in business? So try to think of sentences that you could use these propositions for, because they're going to come up in your you know, whether it's in a report or if you're giving a presentation. When you're talking about commerce in English business, you need to use thes propositions often more than once and in multiple sentences, so it's something to be aware of. So let's talk about advertising. We talked about Congress for the first part of this lesson, not what's dive into advertising. What is advertising? Well, it's complicated, but the main definition I want you to take from this is advertising is promoting a product or a service meant to be exchanged or sold through the means of commerce. So in order have commerce you need to have advertising. It's a form of marketing. In other words, so it takes many forms from sponsored messages from a company that can be promotional for product or service or non promotional, depending on the on the good that your advertising and it's important, understand businesses and companies, especially in English speaking countries. They use the means of advertising to promote their goods and services to the general public , to see if there are any possible customers around. Advertising can be done through both traditional and non traditional media, social media, TV newspapers, and I'll talk about it a little bit from now. But there's also digital advertising, which has become mawr and more prominent in the past decade and only become more popular in the coming decade. Aziz Well, so advertising takes place, like I said, and to television, newspapers, magazines, billboards, blocks, social media, everywhere you go in public and sometimes on your computer there's gonna be advertising. So advertising is a huge part of how Congress gets done, how businesses grow, so you have to. If you're going to know business English, you need to know what advertising is and what it's used for. Eso describing advertisement says. It's kind of a fun way to prove your English vocabulary and knowing about adjectives. Um, you know, if you're in business or if your marketing or if you're in advertising, you need to know how to describe advertisements, especially if you're testing advertisements for if they're worthy of a company or business . You need to know how to describe them in English. So you have examples like land being boring, clever being and makes sense. It's kind of catchy. It's kind of intellectually stimulating, deceptive, meaning, the meaning, The the reasoning or meaning behind this advertisement is unclear. Distinctive meaning, it stands out. It's kind of, you know, catchy. It's it could catch eyes. It could draw people's attention. You don't want an advertisement that's distracting, meaning that people are gonna stop. What they're doing and get into harm's way may be causing an accident. So you want to do my get too distracting, but you want to make it like I catching. So you wanted to grab people's attention for the right amount of time you want them to when it passed by. They want, they're going to see it and stop for a least a couple seconds and remember it and has. Sometimes when it's funny, it's a really good advertisement. So you wanted to be funny in a good way and kind of get people's attention that way. Heartwarming advertisements also appeal to people's emotions, which is also nice and business humorous, like funny. Is this similar meaning there? Advertisements can also be ineffective, so if they're ineffective, you don't want to use them with your business. Here's some more examples of advertisements in terms of adjectives. Informative means you've learned something that people are gonna remember. Inspiring means, and it makes people better, makes the motivate Teoh, maybe improve their lives. Interesting is a good way to describe an ad that is popular, but it also catches people's attention. Advertisements that are misleading often end up in a BET spot. So try not to make misleading one of your vocabulary words to describe your advertisement. Ordinary is kind of like boring or bland. It's not anything special. Powerful is kind of it has a has an image or has a meaning that will resonate with people. Shocking can be both good but mainly kind of controversial, shocking advertisements or part of advertising. But they're not the best way to go about it. Touching means it's emotionally effective, and it renders emotions with people kind of kind of appeal to them. Typical ads or typical advertisements if they're typical, it's kind of like ordinary, not anything special. It's been done, Ah, lot of times before. And then if advertisement is uplifting, it, it's good for people, makes them feel happy. Motivated puts them in a good mood. So you kind of want perhaps an advertisement that's uplifting its nature when it comes to forms of advertisements. There are many different types of it's only growing, but you have your signs on streets or built on buildings. Posters, which are bigger than signs and more catchy billboards, which are huge, kind of think of Times Square in New York City. Billboards take up a whole part of a building and cost a lot of money, but it's maybe it's a good form of advertisement. Then you have video ads, television online, YouTube as huge source of revenue for YouTube. Advertisements on YouTube generate a lot of sales that way. Then you have audio clips, radio ads. Podcasts have to run advertisements to make revenue. Write ups, advertisements in magazines, newspapers have write ups. Then you have text messages. Sometimes have ads, direct mail. You get a lot of spam about these products that are on sale. In all that e mails, tons of email was advertising products. Newsletters have products, goods that you want to buy or not buy. So advertisements make up a huge, huge source of revenue for major companies like Google. YouTube linked an instrument, you name it. So be aware of that advertisements is, are a huge part of anyone's business, and they can generate a huge source of revenue. Or that could be a money sink. So you have to be careful. But it's good to know how do we use advertisements in the English speaking world? And what are the types of advertisements in English that are used a lot? So that was a lot to cover. There'll be another lesson about commerce and advertisements following this one, but I hope you got a lot out of this particular lesson. We covered a lot of ground. We talked about commerce, what it is on, and we talk about advertising what that is wise, important. What types of advertising and we talked about E commerce is, Well, how is it how always a different from physical commerce and how is it growing? And we talked about some of the major companies involved in commerce and advertising as well. So thanks for watching. I appreciate you taking my business English course, and I'll see you in the next video, but by 2. Advertising Continued: Hello students and welcome back toe our business English course. In this lesson, we're going to continue with discussing advertising. My name is Ben, with English from a dizzy and here we go. So we talked a little bit about advertising before, but we want to know why is advertising important? So why do you think advertising is important? Well, there are a couple of reasons that that we that we use advertising for We want to get the word out firstly, about our business, as well as the products and services that you're offering to different different kinds of customer segments and different types of people. Different demographics. Also, if you have special offers or discounts available, it's a good way to make potential customers aware of them so they have more incentive to do business with you or your company. So offering them a discount or a special offer for a limited time is a good way to get more customers on board. And also it helps with word of mouth in causing a chain reaction of people becoming aware of your advertisements and then telling their friends, family work, colleagues about your products or services and advertising is part of any marketing or sales strategy. It's it's a huge part of it, and they're also does not take a lot of money to produce a result, depending on your budget, so you can do a little bit of advertising. But if you have it in the right place at the right time with the right kind of market segment, your advertising strategy will pay off usually. So what kind of tactics were used in advertising? Well, in English, We call the 1st 1 bandwagon where you kind of want to use the power of people using the product or service so that others want to join. It's kind of word of mouth, but you want people to join on the quote unquote bandwagon. They're aware of the product. They know people are using them, and they think that it's a good idea for for them to be a part of it. The next one is called bribery, not the typical form of bribery, But you want to say maybe if you do a good deed, or if you are, If you ah clean your room, then you should get this or if you do a chore than you should be rewarded so kind of driving somebody into buying your product or service. If they do something good for the community or their city, or for their friend or family member, you can offer your product as a reward. A good advertisement also were, will divert people's attention. Maybe it's for far away location for travel. Say if you're advertising to go to Italy or to Spain or to the Bahamas, you want to use a beach or a mountain or a luxurious lake as awaited hyper divert people's attention. Maybe they're commuting on the way to work and they see an advertisement to go to Italy and they see all these nice, uh, rolling hills and vineyards with good wine. Or, um, they see a nice beach and I go My my tension is on the advertisement. It's not on what I was doing. So an advertising tactic it's divert to divert your attention and get you to pay attention to them. Instead, advertising can use facts and figures, such as for 80% of people when they use this project. That product they was weight or 70% of people got better test results from using our products so they will use facts and figures to back up their argument as to why you should use their product. Another one is called fearmongering. So making people kind of afraid to not use your product to kind of generate a sense of anxiety. Sometimes, unfortunately, about somebody status in life or that you won't be cool or hip or fun if you don't buy their product or service. It's not necessarily a moral advertising tactic, but it is used by companies, so they want to generate some fear and anxiety and you so that you'll want your their product or service more. An advertisement is obviously going to generalize, meaning it's going to make a blanket statement or put up a general observation about life for about people that you may or may not agree with. So on advertisement is generalizing. A lot of times it's kind of almost being stereotypical, too, which you have to be aware of. Like I said before, when it comes to diversion, it's also about idealized imagery, meaning, uh, if you're at a beach and you see and if you were not at a beach, sorry, even if you see an advertisement that's on a beach and its advertising a beer. Then it means that they want you to think that you're at a beach, so they're using the beer to say, like, Okay, at this beach, then you can have a beer, too. So idealize imagery is like pretending that the product will be there at the location where you want to be, like a beach or mountains or awake. And the last one is incentive marketing. Maybe maybe offering something for free or giving something away like, uh, for example, just the sight Ben and Jerry's. It's an ice cream company, but they have a free cone day where they market their company. They market their brand to end their products, and they offer free ice cream. So that's kind of what we would refer to as incentive marketing. And it's a huge part advertising kind of buy one, get one free or buy this. Today it's totally free, and then they keep you around if you really like the product. So those are some tactics, some other tactics. We have nostalgia. Maybe people will think about a time in their past when they really we're happy. You're young and bringing that back. Or maybe patriotism, like supporting your country. And if you buy our product or supporting the troops who are supporting your your nation. So patriotism is a part of advertising to positive association is when you put it your product or service with kind of, ah kind of, ah good association. Sometimes sports teams use this where they use products, and you associate your favorite sports team with the product itself. Repetition is kind of repeating over and over again, kind of the product and kind of building your brand as well through the product. And repetition means using different kinds of tactics and using the same slogan or the same logo where the same kind of product over and over again. You're repeating what you're offering, but it seeks. It seeps into people's subconscious, and sex appeals another one using a beautiful man or a beautiful woman to advertise a product. This is still very much part of advertising. Simple solution is another one kind of summing up in a sentence or two what the product or service can do for you that will solve your problem. If you're having a pain point, that's not being solved than your product or service conduce. Oh, it and in a commercial or in an advertisement, you could show how it's going to do it. Subliminal message is kind of like an underlying message about a product like, uh, maybe you shown your product and you could see it in the background doing something useful , or you can see that it's it holds value in some way in directly and then Whitten Humor Humor is a huge part of a product kind of associating the product with kind of a funny person or a funny situation is use very heavily in advertising. So those those are the main tactics. And I could go for 30 minutes or 40 minutes just about tactics alone. What's good to just keep him on English vocabulary that we use in business to talk about advertising some forms of advertisements? We mentioned them in a previous lesson, but banners air big, especially flown by planes. You you. Sometimes when you're out of beach, you'll see an advertising banner with the name of the product or the service or their discount. Offering commercials are a huge form of advertisements. Commercials are very expensive, but They're very powerful because they can reach a huge audience and they can carry a lot of weight coupons air after offering discounts or kind of kind of by and offers, like Buy one, get one free or act now, before this discount is over. Product endorsements are huge, especially for sports teams or movie stars or TV stars or pop singers. If you can get an endorsement from a celebrity that can generate a huge amount of business , flyers are probably the most common type of advertisement. They may be less effective, but if you can get them in the right place to the right people, it can generate business. Papa bads on the Internet or huge with Google ads. Facebook as instagram ads Papa Papa bads are a huge part of advertising nowadays, and product placement happens in movies where your product or service is placed in the movie or the TV show, Um, or even in a podcast and a generates a lot of value for for potential business. Robo calls air very unpopular, but they do happen where somebody will call you to say if you're interested in a product or service and in English, they're called telemarketers. It's not really a good thing, but it is still used from time to time, and then skywriting is less effective. But it's also casting to a huge audience. Skywriting is where planes right about your company, and they do it for a certain amount of money. And then a trailer is kind of in movies or for TV shows kind of showing what the advertisement is and in a minute or two, kind of like a commercial, but a little bit longer. So let's look at the language, the English language behind advertisements. So I'm gonna list these out loud, and then we'll talk a little bit about some of the vocabulary works here. So the 1st 1 for only $3000 money down. You can lease this brand new SUV for only $200 monthly payments head on down to your local hardware store for the special offer. While supplies last, our shoe store is having a buy one. Get one free sale for this limited time only. Unfortunately, we're going out of business, so everything must go Because of Black Friday, All items now have a 25% or 50% discount on them. Have you ever wanted to test drive a Cadillac? Well, now you can at the local dealership. Come try out the free samples of cheese and deli meats at the local supermarket this Saturday. So, as you can say, I use a lot exclamation points in the sentences. But it's all about generating interest through special offers, right? That aren't gonna be around forever. That's why they're special money down. Meaning If you put a certain amount of money down, you couldn't have ah, brand new SUV or buy one. Get one free, as I mentioned before and how that doesn't last forever. It's for a limited time only. Meaning not forever. Everything must go kind of generating urgency that if you're going out of business, you need everything to be sold and lower prices. To go along with that and talking about discounts 25% or 50% discount, it means almost half off for 25% off. Um, so you know, the other one is test drive is kind of generating, generating interest by having you test the product out like car and allowing you to do so to generate more interest in buying the product like a car and then free samples for food or wine or beer or soft drinks in general is another important part of advertising using the product to sell itself. In other words, so how do advertisements work? Well, they work in a number of ways, but you want to have impressive visuals or, ah, good video. You wanna have discounted or free offerings to generate potential business you want established a sense of urgency that's only going to be around for so long. It's not forever for the product, and this is a big one. Nowadays, with instagram, Facebook and social media, you want to give somebody the fear of missing out. It's not a great thing, but people today, they wanna have experiences. They want to do different things. So an advertiser will try toe give you the fear that you're missing out on something in life. If you don't buy the product or service. Also, they want to grab your attention. Using bright colors like for example, McDonald's will use red armed or go to generate hunger, generate more interest, were using bigger fonds, will draw people's attention to your advertisement. Also, they want to build up the desire the hype associate with the product or service like you must have it now or this is the greatest thing ever. So we'll use hyping language to get people interested. So as you can see, we have an advertisement. Example. Number one here so late Monday and Tuesday only. Remember using big fund to using Red. You have a sense of urgency here Monday and Tuesday on Lee with this coupon by one and get one free free is kind of a big word here, all shoes very find shoes and then showing people how to do it. So this advertisement, it's kind of like a flyer, but it also could be a poster, but it's generating a sense of urgency. It's using big color, and it's using kind of technology to to generate interests. And also you're using a coupon here to show people look, you convey, get a pair of shoes, try them out, and if you like them, you can buy more so by one and get one. Free is a good way to generate business, but also to generate long term interests. If people like your shoes, So what did you think of this advertisement. I will take a couple seconds here. And Paul, you compose the video and kind of think to yourself. What do you think of this advertisement now? So what do you think of this advertisement? Is this a good advertisement? Why, or why not? What is the advertisements selling? What's the product here? How does this advertisement appeal to a potential buyer? And I want you to comment on both of its language and its visual usage. And what do you think could be improved about this advertisement? I'm gonna go back for a second. So remember, pause the video. Now, if you do, if you want Teoh and write these questions down and try to answer yourself these five questions what do you think of the advertisement is? It's a good advertisement. Wire one not what is the advertisements selling? How does this advertisement appeal to a buyer using its language and its visuals? And what do you think could be improving about this advertisement? So think of some good answers here because we really want to analyze that both the English Bonnie advertisement and the content, because this is a business course as well as in addition, English, Let's continue. Here's another advertisement from Starbucks. Take a sip of Christmas cheer. Starbucks holiday drinks are here. So we got a rhyme here. Cheer. And here we have a striking visual of what looks to be very sugary but probably very tasty to Starbucks holiday drinks. So it's kind of a seasonal offer. It's not gonna last forever, and it uses the logo here of Starbucks to generate interest. And, yeah, it's generating urgency with the exclamation point. It's using different colors in the winter imagery. There's a lot of powerful things here it keep, keep note of. So, using what we know now about advertising, let's look at some questions. What do you think of this advertisement to Starbucks advertisement? Is this a good or bad advertisement? Why or why not? What is the advertisements selling now? And how does this advertisement appealed to a potential buyer? And let's consider the implications of the visuals and the time of the year being references that effective and in terms of the English language, what does this advertisement utilize to be more appealing to its potential customers? I just mentioned in a minute or so ago But what kind of English language? Uh, let's say descriptive context or what kind? What kind of English language framing do we use in terms off its aid? It's a type of Ah yeah, It's a type of form of English, where we have to wards that are very similar each other. I won't say it, but I said it earlier. But looking back, what kind of English are we using here? Why Why is it so catchy? What? What are we doing with two words here to get them catchy, Kind of like a slogan. So if you want, write your answers down, you know there's no supremely right or wrong answers. But I'm asking your opinion here about these advertisements. Let's continue. We gotto another one from the big kuna, McDonald's and I'm loving it. The Angus third pounder. Get yours today and get a free Big Mac when you visit Ally McDonald's dot com and register . Look here. You got another offer for free premium chickens. Hamlets. So you got the logo. The slogan You get the urgency. Get yours. Today you have the free offerings. Andi, kind of you got the food to make people hungry and, like I said before, using red, yellow as colors to generate greater interest. So it's kind of ingenious on their part as to how they do it. So what do you think of this McDonald's advertisement? What do you think? Is it good or bad? Wire were not. What is the advertisements selling this time? And how does this advertisement appealed to? You will buyer what is being sold here. Let's see and the type of incentives being offered in the ad. And why does this company McDonalds? He was a slogan to help sell their products. Do you think a slogan kind of like a short couple word phrase in English, isn't it? Is it a good tactic you to use? What do you think? So take your time, pause the video. Look at this and try to say, Is that a good advertisement? What's being incentivised here? What is McDonald's using to draw attention and what what kind of the visual cues and the font cues to make it appealing and are the incentives and effective enough to generate sales? So now I want you to create your own advertisement for your assignment of this lesson using a mixture of visuals and your knowledge of the English language to appeal to customers. I'd like for you the student but business English to create your own advertisement. There's no set guy ones, but make it bull visually appealing and descriptive to your potential buyer. I recommend having the name of your fictional company or could be your real company If you have one in the ad, as well as a slogan that relates to what your company is all about, you should have some sentences or phrases written for the advertisement, maybe in big, bold letters or smaller fund. And you can do this on your Microsoft Word or in Power point, perhaps as a one slide thing. In addition, try to use some incentives, as I discussed earlier in the lesson to make your advertisement stand out, making attractive one and remember to use the grammar and vocabulary in visuals that I talked about to help you create a great advertisement. I want to see it creative and enticing ad from you all who participate. So that's your Simon. Create your own advertisement, use visuals, use your English and use your, uh, you know, use your creativity right slogan. Um, maybe a company will go a few sentences or phrases and some incentives to make your advertisement possible. So that's your assignment for this lesson. Thanks for watching. I really hope you enjoy this lesson on finishing up on advertising, talking about advertisements. Why are they important where they kind of sometimes unnecessary, not evil. But they're not the funnest type of marketing, but they're they're often it's often necessary to generate business. But I think you got a lot out of it with the grammar vocabulary and the visuals and the examples that we talked about. So thanks for watching. Please work on your assignment. Do the best you can with it. Only help you improve your business English, and I'll see you in the next video. But by