Business Economics - Basics (College Level)

Ca Raja Natarajan, Chartered Accountant

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5 Videos (30m)
    • Introduction

    • Economic Theory and Business Practices

    • Decision Making in Business

    • Fundamental concepts in Decison Making followed by Incremental Concept

    • Incremental and Marginal Concepts


About This Class

Welcome to the course Business Economics - Basics.

In this course, you will learn about Basics of Business Economics which is the need of the hour, because of wide gap between Economic Theories and Practices.

Business Economics focuses on bridging the gap, because it deals with application of economic theory in Business practices. It is the study of Economic principles in general and the application of the same in arriving proper business practice.

In this course, you will understand

a) Application of Economic Theory to Business Practice - covering

i) Theory of Firm

ii) Cost Concept

iii) Profit Concept,

iv) Measurement of Economic Relationship

v) Predicting Economic Quantities

b) Decision Making in Business

c) Fundamental Concepts that helps decision making covering

i) Incremental Concept

ii) Time Perspective

iii) Discounting Principle

iv) Opportunity Cost

v) Equi-Marginal Principle.

This course is structured in self paced learning style.

Video lectures are used for presenting course content.

Students pursuing CA / CMA / CS / Bachelor of Commerce / BA (Economics) can take this course.






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Ca Raja Natarajan

Chartered Accountant

I am a Chartered Accountant with tonnes of passion for teaching.

I teach Financial Management for Chartered Accountancy and Cost and Management Accountancy students in Ernakulam,India. and I teach 100+ Finance, Accounts, Costing, Banking, Credit Analysis, Statistics, etc. in Skillshare.  

I also hold

  1. Post Graduate Diploma in Business Administration in Finance from Symbiosis, Pune
  2. Bachelors in Commerce, from Loyola College, Chennai.

I worked in State Bank of India as Assistant Vice President - Credit for a period of four years after which i started my Chartered Accountancy Practice.

During the stint in State Bank of India, I worked on credit proposals of Mid Corporate Units and gained good experience in

a) Financial Analysis

b) Risk Assessment

c) Viability Study

d) Evaluating business models

e) Project Finance

f) Working Capital Management, etc.

I conduct work shops for Entrepreneurs, Chartered Accountancy / Cost and Management Accountancy Students on the topics like

a) Project Finance

b) Credit Risk Assessment

c) Entrepreneurship Development

d) Finance for Non Finance Executives

e) Burning Desire for Entrepreneurship

I love teaching and i want fundamentals of accounting and finance to reach students and so i am here.