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Building an Etsy Shop that Sells: Strategies for E-Commerce Success

Parker Gard, Video Content Producer at Etsy

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6 Videos (41m)
    • Introduction

      1:15
    • What is a Marketplace?

      5:10
    • Refine Your Product

      11:29
    • Create a Memorable Brand

      10:54
    • Getting Discovered

      7:41
    • Goals for the Future

      4:49

About This Class

Looking to start selling online, but not sure where to begin?

Join Etsy’s Parker Gard to learn the ins and outs of creating a successful e-commerce business within an online marketplace. Parker reveals insights from years working behind-the-scenes at Etsy so that you can take your business from dream to reality. From designing a winning product to carefully crafting your brand, you'll learn key strategies and actionable tactics to help you build an online storefront that sells. Bite-sized lessons include how to:

  • Find the target customer for your product
  • Create a memorable brand that stands out from the crowd
  • Ensure the right people are discovering your shop
  • Succeed in an online marketplace with a built-in customer base

After taking this class, you’ll have a toolbox of tips and tricks to draw from as you build your online business, giving you the skills to stand out and succeed no matter what you sell.

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Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. You can start selling your own handmade creations or vintage finds to a marketplace of more than 24 million buyers. Visit etsy.com/sell to start your new shop today.

668 of 678 students recommendSee All

Very useful overview.
Alison Kolesar

Artist and Illustrator

10/10 Great class for beginners on Etsy! Please make advanced version.
Great teacher, really knows what he's talking about. This class made me even more excited to start my Etsy shop! :)

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Parker Gard

Video Content Producer at Etsy

Parker is a Content Producer at Etsy. When he's not working with the eclectic and talented sellers of Etsy.com, he can be found writing, watching Julie Andrews movies, or providing copious amounts of belly rubs to his dog Finley.

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