Building an Etsy Shop that Sells: Strategies for E-Commerce Success skillshare originals badge

Parker Gard, Video Content Producer at Etsy

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6 Lessons (41m)
    • 1. Introduction

      1:15
    • 2. What is a Marketplace?

      5:10
    • 3. Refine Your Product

      11:29
    • 4. Create a Memorable Brand

      10:54
    • 5. Getting Discovered

      7:41
    • 6. Goals for the Future

      4:49
266 students are watching this class

Project Description

Share your ah-ha moment!

No matter where you are in the process, upload your progress in the Project Gallery. Share your ah-ha moment, the item that inspired you to start selling online, or your target customer and branding ideas. We look forward to seeing how you’ll use the tips from this class to stand out online! Things to consider:

  • What are your non-negotiables?
  • What is your origin story, and how can you convey that to customers?
  • Will your shop be more focused on aesthetic or lifestyle?
  • Would your business benefit from one focused product at the start, or does it need a shop full of items for customers to choose from?
  • What is one special thing you’ll do to build relationships with customers in the future?

Resources

Just Getting Started with E-Commerce?

Looking to boost your business on Etsy?

  • Pattern lets you design a custom website that’s powered by your Etsy shop
  • Sell Wholesale with Etsy to reach a world of retailers who want to stick their shelves with your items
  • Etsy Manufacturing helps you scale your business and move your business forward
  • Learn more about Quickbooks for Self-employed for Etsy here
  • Find Etsy on Facebook, Instagram, and twitter for tips, advice, and updates for your Etsy Shop

Find the Etsy shops mentioned in this class:

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