Building a Professional LinkedIn® Profile (2017) | Teddy Burriss | Skillshare

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Building a Professional LinkedIn® Profile (2017)

teacher avatar Teddy Burriss, LinkedIn Trainer, Coach, Consultant, Speaker

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

17 Lessons (51m)
    • 1. Introduction to Building a LinkedIn Profile

      1:04
    • 2. Who is Teddy Burriss

      0:47
    • 3. Why should you build a LinkedIn Profile

      1:53
    • 4. Who should build a LinkedIn Profile

      3:03
    • 5. Prerequisites to Building a LinkedIn Profile

      3:01
    • 6. Know Your Most Important Viewer

      1:42
    • 7. Know what Keywords to use in your LinkedIn Profile

      1:53
    • 8. Best Practices of Writing your LinkedIn Profile text

      2:10
    • 9. Best Practices of Building your LinkedIn Profile

      1:53
    • 10. Top Areas of your LinkedIn Profile

      2:08
    • 11. Building your LinkedIn Profile Intro Section

      6:49
    • 12. Adding or Editing Experience Section

      4:13
    • 13. Previous Experience and Volunteer Section

      4:18
    • 14. Adding Skills to your LinkedIn Profile

      2:16
    • 15. Accomplishments Sections of your LinkedIn Profile

      4:00
    • 16. Wrapup Part A

      4:19
    • 17. Wrapup Part B

      5:05
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About This Class

As of November 2016, there were more than 460 million people with LinkedIn profiles. However many were built without focus or purpose of goals in mind. Thus, they were built incorrectly. Few LinkedIn members created their LinkedIn Profiles with their most important keywords and their most important viewer in mind.

This course is designed to help you create a better LinkedIn profile and position yourself better than your peers and/or competitors on LinkedIn so that you can begin creating real value.

We discuss the key perspectives of building a LinkedIn profile in this course, as well as show you the most important areas of LinkedIn to apply these perspectives.

We discuss keyword best practices that focus on your "Most Important Viewer" as well as the areas of your LinkedIn profile you will need to fill out to get the greatest possible value. Knowing your most important keywords, the identity of your most important viewers, and how to build a profile that speaks to them, are the most important steps of using LinkedIn as a business tool.

During this course, we show you how a well-built LinkedIn profile is discoverable in many different ways.

Take a look at my LinkedIn Profile as you consider building your own. Mine works great for me, maybe some of my ideas will work for you

Meet Your Teacher

Teacher Profile Image

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker

Teacher

I am a LinkedIn Strategist and Trainer.

I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Consulting, Professional Development Programs, Webinars, Workshops, Seminars, Coaching, and Speeches.

Helping individuals and businesses who want to expand their networks and grow their businesses is a pleasure for me.

Learn more about me on my LinkedIn Profile or from my YouTube Channel


My pur... See full profile

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Transcripts

1. Introduction to Building a LinkedIn Profile: I am Teddy Burress, and this class is building a LinkedIn profile. And through this class, when I hope to be able to show you and get you interested in doing is building out your linked in profile so that it gets you the best possible value in your business in your career, in your community, we're gonna talk about things such as who should build a profile on the purpose of a keyword rich linked in profile. We'll talk about the top areas of your linked in profile that you should be paying attention to and build out, and then we'll show you some basics by going into a link. Dan and Shoni the areas that you should spend time on and work going to build your profile . So get yourself a glass of water. Get yourself a bag of popcorn, some peanuts, a mammograms. Sit back, bring up your lengthen profile in one tab in this skill share, flashed in another tab, and we're gonna go through this together 2. Who is Teddy Burriss: let me first tell you a little bit about who I am. I've been using lengthen very deliberately back in my earlier days. I really got deliberate in 2007 through 2010 is an I t professional again. I built up a really good book of business, a really big pipeline, And I really started to get a good liking. An understanding. Listen, those words liking and understanding of how to use lengthen as a business tool. And I decided You know what? I'm gonna go teach people how to do this. And this is what my purpose is. And I really enjoy sharing these ideas and helping people. I became an alternate blogger and a speaker. Really, Truly enjoy helping people use lengthen as a business tool. 3. Why should you build a LinkedIn Profile: So why should you build a LinkedIn profile? You? Why should you do this? Well, first of all, social media is important part of business. Social media is an important part of business, and LinkedIn is a very important part of business. A well written, lengthened profile often speaks more volumes than a website does often speaks more volume than a brochure does. Because it tells your story, it tells the most important viewer who you are and what you do. It's a very powerful social media tool and a very powerful presence online. And if you haven't discovered this yet, you will because of when your profile gets built, you will notice that the people that you're going to meet or the people who call you to me well, first, look at your length and profile to figure out who you are and what you can do to help them . I get lots of linked in profile views from people that I'm going to meet or people who call me to meet after they look at my profile and a really big statistic from last quarter of 2016 in the first quarter 16 2045 billion with a big be it wrote it for you. 45 billion profile views in 1/4. That is a lot of data. That is a lot of profile viewing. And if you build your profile right, you could very well be one of those 45 billion or you could be often viewed and discovered for You are. So why should you build a profile on LinkedIn? It's a great way to present yourself. It's a great way to be discovered regarding who you are, what you do. 4. Who should build a LinkedIn Profile: So who should build a link in profile? In general, lots of people should build late that profile. But let's get just a little bit more specific about who to typically, from my perspective, what I tell people when they asked me, should I have linked in profile? I actually asked him This Are you public facing to me? What that means is, Are you in your role in your organization or in your role in your career? An individual who talks with prospects, clients, customers, the general public? Do you work with business partners? Do you work with people outside of your organization who can be influenced by who you are? What you do if you are public facing, I'm an advocate that you should have a linked in profile. Everybody who is public facing should consider have no linked in profile. Okay, so typically, we're told what we used to be told this back in the day, whatever that was 34 2005. We were told that Lengthen was a career job search tool for searching for people to get hired. The real truth is, lengthen is a connecting site is a professional networking site for people to be discovered , to get into conversations, to talk about ideas and then move forward into conversations about either career transition or how do we do business together. Predominantly, it is a business to business professional networking tool, however, do not discount the opportunities in a business to consumer retail space business to consumer environment for you to have a presence on like dead. Because here's the really cool thing of the 460 million people who used like then Those people also need products for themselves, services for themselves, services for their wife, their husband, their kids, their parents. So if you get on like dance in a business, a consumer industry, it could be justice useful for you as it is to those who used lengthen in a business toe business profession. Additionally, another group of people who should seriously be using linked in back to the career transition area of using like dead is our college students are people and career transition . Bottom line. Anyone who wants to be discovered through the use of social media in a meaningful way to get into a conversation to discover ways that we could help each other should have a length in profile very clearly tells the people who are looking at it who you are and what you do , and we'll talk about that. 5. Prerequisites to Building a LinkedIn Profile: so pretty much everything we do has to have a prerequisite. And so here is some of the prerequisites that I think are important for you to understand Before you start down this journey Number one, you have to be already use a computer if you can't use a keyboard. If you don't know how to use a mouse and I use a track pad, then you're gonna struggle using and building a lengthen profile. Now, watching this video on skill share kind of tells me that you know how to use these things in a very basic way at the least. So that's a good thing that you're here. Here's some other prerequisites. You have to be willing tohave your professional story, public public were not create a document to be hidden on the Internet. Good dollar. We know that's never gonna happen. We're going to create a document that can be discovered publicly by everyone. So you gotta be willing to be discovered publicly. We have to have a nice looking profile picture, and this is what I have happening. So have a nice looking profile picture, and please don't think that you have to go out and spend hundreds of dollars in a profile picture. You have to have a nice one, and that means you want to hire someone that's fine. But a nice looking profile picture is just a smile on your face. With some color around you, you need to be able to tell your story relevant to your target audience. I call that your most important viewer. You have to be able to write your story in some general way, and if that means you have to get someone or want to get someone to help you write it, that's OK. But if you can write your story as you're speaking to the other person, you're gonna be in good shape and you've got to be willing to sit down, take some time and work through the process of writing and building out your lengthen profile. And again, that means you want to hire someone to do it. That's fine. I personally think that you should write your own story, tell your own story, but often people want to get help with that, and again, that's OK. But if you can do these prerequisites, be willing to be public, have a nice looking picture of you be able to tell your story and write it, building in some spend sometime building it. You're gonna do absolutely fantastic building your linked in profile. Oh, I forgot to tell you this. You've gotta pay attention to grammar. You've gotta pay attention to spelling. You do not want to make pathetic mistakes in spelling on your linked in profile. And if you want to check that out, go do this Goto length Dan into a linked in search for Bangor m A N g e r. There are unbelievable number of bangers who have fantastic linked in profiles. Do that search love to hear what you find. 6. Know Your Most Important Viewer: so there's a couple steps that we have to work through before we actually start. Building and writing are linked in profile, and the number one step is we have to nail who is your most important viewer. Who is your most important viewer by far is the most important thing you can do before you get started. You've really got a noodle. This think about researching the wrong philosophy is that you're speaking everyone because everyone doesn't need what you have. Everyone has no interest in what you do. Everyone can hire you somebody out there. Some group of people, some type of individual, has a need for what you do and is interested in what you do. You gotta think through that. You got a really, really ponder and consider who is your next great client? Who could be your next great business partner who could be that next fabulous person? They can help you with your goals when you could think through who your most important viewer is. Then you can get to the point where you know and understand what they want, what they're looking for and the words that they use. And when you nail who your most important viewer is. And then you start focusing your profile on that. That's when you succeed, because now you're writing a marketing material. You're writing our own line brochure that speaks clearly that most important viewer and they get you and they understand you, Then you've created success. 7. Know what Keywords to use in your LinkedIn Profile: now, as you figure as you are figuring out who your most important here is now, you can put some adults into the what are the words that are important to them. One of the words that they use when they think about you, What are the words that they use when they're looking for someone that does what you do? You've got to think through the words and phrases so that you can then consider how to use those words and phrases in your linked in profile. And when you focus on their needs, when you focus on your most important viewers problems, their goals, what they're looking for when you're writing your profile, you're gonna create farm or success building linked in profile. Now every position is different. Then the industries that you were in could be different. But when you think through who is my most important viewer, who is that most important viewers and what are the words that are important to them? Then you can write your linked in profile focused on those viewers with those words, and that becomes a meaningful or online profile. Yeah, you can take a look at your peers maybe you want to call him your competitors, you get a little bit in sight. But I'm gonna offer you this unless your peers and your competitors have studied how to build linked in profile as you were doing right now, they're probably not using the right words. They're probably missing the beat. They're probably right in their linked in profile for everyone. And remember, you're learning today that everyone is not your customer. Everyone is not your most important viewer. So maybe you got a leg up on them now, whatever that needs. 8. Best Practices of Writing your LinkedIn Profile text: So let's talk about the best practices of actually writing your profile. Riding your content, which is the first thing you gotta do is get it written. First you have to. Do you remember what your personal profile it is? You talking to me? Your profile is you speaking directly to me, your most important viewer. So write in first person. You're speaking directly to them about what you enjoy doing that is relevant to them and their needs, their wants and their interests. Think about that. You're not right about what you enjoy doing, because la la, la, la, la let's is absolutely fantastic. I love what I do, but it's what you love to do that they need that they want than there is of interest to them. That's what's important. So think about writing it that way, and it's also what you do in your role. Focus on the most important viewer really, sometimes internally weep when I see someone's profile written and it's clearly copied and pasted from the about me page on the company website or it's clearly copied from the you know who are we? Page uh, from their brochures. Our company does this it's you speaking to your most important viewer and you really need when you're writing this content, you really want to minimize talking about stuff that's not relevant. Talking about stuff from your past that doesn't show professional growth. Talking about something you're past that has nothing to do what you do today. Look at my linked in profile. You will not see that I mowed grass for a funeral home director. You will not see that I worked in a chemical plan and work with radiation. Further war. You'll see very little about my technology role because it's not relevant to who I am or what I do today. So this is the some of the best practices about actually writing your linked in profile. Think through this before you get started. 9. Best Practices of Building your LinkedIn Profile: So here's some best practices of Put it all together, the building that part. So first of all again think it's out first. Really Think through this. Take a look at the link, then profile and look at the sections that are on there. Look, where have their laid out. Unfortunately, we can't move them is easily. We used to be able to move them, but you want to take a look at it and think about what you're gonna write for. Prepare to do this. Don't bust through this like a bull through a china shop. I don't see the China shop that picture. Not sure what I did there, but you really don't want to bust through this and this. Scribble, scribble, scribble, Go boom. I'm done. Think through it takes some time. I call it a journey, not a race. And I encourage you to write this content offline whether or not you use word or Google docks or Evernote love my Evernote somewhere, right this offline. Play with it, Edit it, make sure it looks good. Feels good before you do anything with it. And did I tell you that some of the most important things you can do when you're working on this is proof it. Check it. Grammar jacket spell. Check it before you put up when your linked in profile. If you have not searched for my anger, M a n g e are linked in yet. I beg you to do that. You gonna blow you away when you do this right. When you figure out who your most important viewer is, what's the words that are important to them? When you write your text and play with it and look at it, feel good with it because you're speaking to your most important viewer about what you do relevant to them in their needs. When you bring this all together, that's when you succeed about away. You'll know when you do it because you'll feel it. You'll look at your LinkedIn profile. Go golly, that's me. And then you're ready to paste in Lincoln 10. Top Areas of your LinkedIn Profile: So let's talk about the most important areas of the length and profile that you need to populate where you need to put content. There's a bunch of, um, there used to be 11 or 12 really important areas. It's gotten dando about eight really important areas where there's still a lot of different areas on your profile that are useful where you can populate with good text, focus to your most important viewer and introduced or present yourself to them. And again, it starts with this glorious profile picture. Think about your headline. We'll talk about that in a few minutes as well. The region and industry. You choose the contact information, your phone number, your email address, your website. Whatever is important to share. We'll talk about your summary section. We're gonna actually go toe length and look at this. We looked your current position, the title field and the Description box as well as your previous positions. The title fields that description Fields. We're gonna look at your skills areas, an important place to put relevant and important skills that are focused to your most important viewer. Look at your Education Section Volunteer Experience section. There are a few others out there, but these are the most important ones. If you can populate those right, then you go to create a profile that clearly presents you in a way you want to be presented to your most important viewer. Okay, Now that you understand the philosophy, now you understand this concept of most important viewer. Now that you understand keywords and how to write your content focus to your most important viewer what's important to them that you can do and that you enjoy doing. Now we're gonna go in the late Diana will look at section by section, and we'll talk about each area that you can use and how to use it. So we're gonna break here a minute. But when we take a brain, I want you go reload that water, get yourself some or M and M's. Come on back here and we'll go and drive in the lake Did and talk about it together 11. Building your LinkedIn Profile Intro Section: Okay, You ready? Let's go in the lengthen section by section and talk about what's important and how you should populate it so you could get real value. So here is my lengthen profile. I'm in linkedin dot com and I'm on my profile, my personal profile and this is what you see. If you were made Now, if you're not me, if I go look at somebody else, let's just go look at home. Look at somebody else's profile so I go looking more rain. McCann's profile, Marines a career solution. Strategies. She's a career coach up in Canada, and this is what her profile it's like. Not from my perspective. I'm not looking at mine, and you can see I don't have the ability to edit their change it, But this is her profile. This is so if I'm looking at your profile, I can see your picture. I can see your name. I could see your headline. Here's the company you work for, and the school that you went Teoh. And here's your end just would be a region. And here is your you know, the number of connections. You will also see when I look at more rains Profile here is the start of her some reception , and if I click on Seymour, it will open up the whole box. I could see the whole boxes or her whole some resection, including some media that she has attached to it. I could squeeze that back down. So there it is again, and this is what's called this box right here is called the Intro Box that I can also see here are more. Here's Maureen's experience. And so here's her her her title, the company she works for the period of time. She works there in her experience section, which over all the text that she put in there give me inner experience, description and then her previous positions, except for lots of years, all her content. So really, look at other people's profiles so you can see how your profile we will be presented as you're building it. So let's go back to my profile over here, or we go to view profile right here from my head shot of you profile. So now I'm in viewing my profile as myself, and now I can edit my profile. Oh, a quick little tip to the three little dots right here. But click on those. I can say that as a pdf. So before you go plane with you already got a profile you might want to save. It is a pdf so you can see what you did before before you start making lots of changes. So let's talk about what's called the intro box. So right here is the pencil. What clicked on the intro box? The edit button. Now it brings up the edit intro. Is the text right there? And so now I can see I can change my picture by clicking on the pencil. I can change my first name in my last name. I can add a former name if I want to. For some time I tell my folks who had a maiden name that the Maidan name is relevant to what you do in business today I eat people No, you for that name you would put it. People don't know you regards to your maiden name and business. Don't put it on There is not important to your profile. Here's my headline And again I get 100 and 20 characters to write my headline and I'm gonna be very purposeful about using words that represent who I am to my most important viewer. Little technique I use is I put a space in a vertical bar space. You'll see that right here so that I have separation between. These key words are absolutely important to my most important viewer. Your current position. You could change that. If you have more than one current position, you don't put it. You can add a new position here, but easier at it somewhere else. Your education. You get aside which piece of education display. If you have an MBA or doctorate or a bachelor's degree, decide which one to show. Here's where you choose your country and your zip code or your postal code so that you can then choose what location. I'm a big fan of using a region rather than a small city, so you live outside Dallas. Maybe you'll choose a Dallas area who live outside of L. A. You might choose, you know, Los Angeles area instead of a small city that people won't know about. Here's where you also choose the industry. Your enough debate the down there, you'll see that here's all the industries I can choose from the best one for me is professional training. But choose the best industry that fits who you are. What you do again focus to your most important viewer. So in the intro section is the summary section and this is where you write your text where you tell your most important viewer who you are, what you can do, what you enjoy doing road to them Keyword rich again. This is where you put it all. I'm a big fan of white space. I'm also a navigate A little tip for you, I'm advocate for Put a space after the first few lines. See that little space there and then down here are part of space. Then the reason why I did that doing here? Yes, I did it here because when today, when lengthen shows that in your intro section it jams it all together I don't know why it does that it jams it all together. So I put a space after each line so it doesn't get jammed solid together. So here's where you put two summary section you right in our copy and paste it and then if you have a media that's relevant to who you are. What you do focus to your most important viewer. You get upload that media or linked media that's on a website or some other content online . So once you put all that in there, you updated at all together. Then you can hit the save button and save it and take a look at it and, like it hit Seymour and I can see all of my text. My headline by industry, my region. Actually, I don't see industry. I forgot about that. Industry does not show up in the intro box, which is interesting. Don't know why that's the case, but there's my some resection and my intro section for my length and profile. Again, I got to it. Built it by going to the pencil in the Andrew box to add it and or add new test 12. Adding or Editing Experience Section: So let's move to your current position area of your linked in profile. So if you have one, it'll be under experience right here, and you can add another one or you get the pencil toe. Edit it if you don't have your experience section on your profile yet, if you go up top here, where says add new profile section right here, then you can click on that, and you can click the plus for new work plus for new education Plus for new volunteer experiences. All these sections air in here, so if you don't have them, you can just add it right there. So when you goto, add a news work experience section, I'll click on that. It brings up this box where I can put my title again. I'm a keyword rich kind of a guy. I can select the company from a list, so I have to have a title. Let's put title heels, call myself dude, and then, but which would not be appropriate? I should really put you know words that are important to my most important year, but I'm just trying to fill it inside, get to this next box to show you select from the list. So when you goto at a company, let's say I work for Google. I want a tight Google I don't want to hit. Enter. I want to select it from the list way. More useful, way more beneficial to select from the list. Rather, just type the word with company naming it. Enter now. If the company doesn't exist, then you got to hit enter because there's not one to select from the list. But if your company does exist, selected far more beneficial. To do that, I can choose the region. I don't think I have to choose the region that I could go down and choose. What month did I start? What year did I start? And if it's no longer of are no longer there than I know, I let that count me not use month and year of when I left. And then you know there is. If I could choose that, let's go choose 2017. I do that and then it doesn't It's a present doesn't give me an exit date. Then I could jump in to my description field and I could write the text focus to my most important view about what do I do there that helps them? What do I do in this company that creates value, solve solutions for my most important viewer? You. Hopefully you've already written this tax, and now I get news. Copy and paste it to dump it in there. And if you have some content external documents, photos, videos, etcetera that are important to your most important viewer, you can upload that or link to it from YouTube or slide share wherever you put it. Don't worry a whole lot about doing that up front. It's not overly important. As you build it, you may come back, and it later, 10 thing to consider as you add new experience or edit your experience on your LinkedIn profile is turning on or turning off the updates to my network. If you're building a profile and you don't want to make a lot of noise right now, turn that off. But if you're building out of profiling, you're really proud of what you're sharing, what you're saying and what you're offering. Turn that puppy on so it gets broadcasted, not promising you that everyone's going to see it, but if you're really excited about it and proud about what you're doing and you want others to potentially see it, turn that puppy on before you hit that saved. But now, if you already have your experience there, you'll see it in the less. And now you get the pencil and you're in edit mode, and now you could change it. You can change the location. You can change the description, which is your all of your text. And at this point, I can also go upload text. There's my my certifications for who I am and what I do. And you could make changes. This and in this case because we're editing, is linked as not going to share this editing activity with your network. Probably an okay. Thing is, generally all I'm doing is making corrections anyway. 13. Previous Experience and Volunteer Section: So let's move down now. I have to current positions. You'll see it, see less. You'll see that I have to current positions and I work in my company. I have two areas now. I could move them around, see the staff right here. So the stat right there, I can grab that by clicking on it. I can move that up and put that above. But what if I, in fact want that to be a top screens that damn. But my primary business is lengthen trainer. So I want that to be on top, if you in fact, or have two or three current positions or current work that you do it. Maybe it's worked for your primary business work for a secondary business. Then you could put those on here. But put the one that is the most important to you and the most important, your most important viewers off top. Then you could see here's my previous work, and you can see in my pre in this job here where I worked for five years of the business developer. Look what I wrote two sentences. I minimized it. I'm not an I T guy anymore. What I talked about was Look, the biggest rewards were the friends and connections that I made. I don't talk a lot about what I did in the past, and it's specifically I don't talk about it if it's not relevant to who I am and what I do today focus to my most important viewer. Here's another company, good friends of mine. I worked for them for almost nine years, looking much I wrote about here, two or three sentences really collapsed down that nine years of work in a couple sentences , and it really was a great stepping stone to me in the starting my own business. But I minimized the text because it's not important to my most important viewer. Then down below in the same area, you'll see education. This is where you can add education on the plus here, and you can see I can choose from the school any time you see that little icon right there . That tells me that I could choose from a list so I could type in Notre Dame and I can select from a list rather than again. Don't type it hit. Enter, try to select from a list if it exists, it does exist. Type it all out. Nice and clean. Spell. Check it and then hit. Enter that. I can choose to put my degree and I got the field of study. I could put the great about 12 a minute. It's not overly important. So a few of the sections in your education section that you could populate or activities in society. So you were in sports of urine a ah fraternity or sorority or marching band. You put that in there, talk about what you did in those activities and societies that helped you become a better person. But I can also talk about when I learned some ideas about the professors that I work with again. Talk a little bit about what you did that's relevant to who you are, what you do today, how you grew to be a better person, a better professional in those areas. You don't need to spend a whole lot of time on their, but interestingly, you could talk about what you did. Another thing is, you do not need to choose the years unless you wish to do that. Lastly, you can again on education, uploaded on image of video link to content online Maybe you might want to put your a picture of your degree there. You don't have to, and lastly, you can leave that on or turn it off. So it is or is not broadcast to your network in the news feed, and in their email, they get the email. Turkel. The next section it's in this box is the volunteer experience. This is where you can talk about the volunteer work. You do that again. I can either add it from here or at a new profile section. I could find it there as well that it's right there. Volunteer experience and again, talk about what you do in this volunteer work. The board. You're a member of the volunteer work you do of civic groups or community groups, and where you do this work that's relevant to your day. Talk about that. It was not overly relevant. Minimize it. But people want to know that you do work in your communities to put your volunteer experience when you can 14. Adding Skills to your LinkedIn Profile: So here's the next section of length, and I'm not sure why. Linked and put featured skills and endorsements below volunteer. And but I can't move these boxes around these individual boxes right here can't move. I can only move sections within a box like moving around your experience. Sexual move around your volunteer based on period based on date. But here is the coveted head featured skills and endorsements, and this is where you can add your skills and skill words, and you can move them around and rearrange them. I want to add a new skill. I click on this, and then I could type in a new skill. Let's say I want to put in here that I am a painter. I can type painter or in a tight paint. See what other skills come up so you can choose from the list. I am an advocate of encouraging you to choose from the less rather create a new one. The problem with creating mawr and mawr skill words and, like Dennis, dilute the value of the skills. So I put in, you know, Carell Painter or a painter? Correra Or, you know, Carell, expert painter. Well, now I don't know what words airing a fan with People search for me, especially when people who have the skill search tool because they're gonna look for Carell painter, not Painter corral. So be very deliberate about trying to choose the skills from a list where you can before you add another skill. If you have a skill that is absolutely important to your most important viewer, that's not in the list that by all means go ahead and add it. So as you're adding these skill words, be very careful to the moment I click on that. It is going toe. Add it to my profile, so notice that I have, you know, update my network with this additional skill. Remember the moment I click on abstract paintings, it's gonna add it to my profile. Not sure why it makes it that easy. I would much rather build a lift someone, then add, but that's what's gonna happen. So just be aware of that now. If I want to add paint that I have to hit the add button, and that will add that 15. Accomplishments Sections of your LinkedIn Profile: Now, if you scroll down a little further, you'll find the accomplishment section. By the way, those air pretty much laid out right here. You'll see that I have background, has a drop down button skills will drop down button, and you'll see that accomplishments with a drop down button. And here's where I can get the different areas under accomplishments such as publications, certifications, courses, projects, all these individual areas full under the section. Call it accomplishments right here. And this is where I can add public all these individual pieces of the accomplishments section. And again, I encourage you to add any content that is relevant to who you are, what you do focused on your most important viewer and what you can do to help them. And you can add all of these individual sections. Interesting. I don't have the ability to move these around, but I just noticed that publications is top certifications. I would I'm gonna go play with and add another two or three projects and see if that moves up above organization. Gonna be a good little test, but think about adding certifications that are relevant to who you are and what you do focus to your most important viewer. MAWR. Content on your profile is a great way to present who you are as long as that content meaningful. That's it. The pretty much the block of your length and profile is built out in your intro section. We go over the top the interest section, which is here as well as your background, your skills and your accomplishment. Backgrounds, educations and experience, skills or skill words, accomplishments or all of these individual little sections. One Mawr areas show you on your LinkedIn profile is your contact in personal info. So I hit the pencil here. Now I can go in and I can customize my public. You are l. If you haven't customized that, so it's unique. I could put my website. I use the type other so I can name it. I have another website. I used the type other so I can name it. And then now here's the third website. Here's my phone number. My business phone number. I don't You don't have one phone numbers. I'll put my office phone number, brick and mortar address. If you have an address where you want people to come, see you like a public store or facility where you encourage your most important viewer to come see you put that address there and then on my email address, my business email dress. Not my personal. I use Twitter. So there's my Twitter handle. Are you Skype? So there's my Skype handle, and I put my birthday July night. So if you want to send me cards or gifts, send that to me. And look, I make it visible. Everyone, this is your contact information. Feel section. I really encourage you to think this way. To be successful in life, you have to be accessible. So put your contact information in there and then think this way, too. As your contact information changes, make sure you update your lengthen contact information so that people can find you. So again, this is the high level steps of going your linked in profile and building it out so that people can find you so you can tell your story in your message focused on your most important viewer and what you do to help them. All right, so we're gonna take another break and we'll come back. And we just talked about a few more pieces move you through some other ideas so that you can build a very powerful professional lengthen profile. Here's a good time to go refill that water that ginger ale or whatever is you're drinking. Get yourself some ice cream or some popcorn or whatever, and when we come back, we'll drill in a little bit deeper. Talk about some more ideas to help move you forward. 16. Wrapup Part A: So we've talked about your most important viewer. We talked about keywords. We talked about writing your story. Focus to what's important, your most important viewer. I took you in the length Danna show. Do the different sections of different areas. Let's just wrap this up with a few more pieces for you to be thinking about as you build your professional length and profile. And the first thing is, remember our beautiful headshot, a profile picture. Let's just talk about a few ideas about that. So good head shots. You know, I think that could be a little brighter, but she stands out well against the dark contrast. This guy's got a smile, a space in the background, you know, unfocused. You know, this lady is a bright picture again, with a smile on her face. And and that's my old profile picture of Use a new one now. But But then there's some the wrong headshots. Your logo is not inappropriate. Or is it fulfill the terms and services of LinkedIn's profile picture. Roy's You ah, bathroom selfie? Maybe not. I don't think that's a good idea. Ah, character. Interestingly enough, Lengthen says it needs to be a photo, not a drawing. I don't know why they have that stipulation. And then the other one is You can't have pictures of you with others. It's gotta be a photo or profile picture of you, not you and your doll. So think through your profile shot. Have a good one. Have one that represents the character that is you, you know. And you know, if your ah hardworking guy and a construction shot that maybe it's a construction picture. And if you're you know, working in an office environment is an officer viral picture of your fun loving guy works out in the wilderness. Maybe it's a profile picture of you in the wilderness. Don't overdo it. Just think through some good ideas that represent you. Now you're lengthen headline again, right? It focused to your most important viewer. Here's some high level ideas to think about versatile. Mine is very clearly a set of key words that represent who I am and what I do. And I actually had a little tagline The end, you know, regarding helping business professionals to build revenue and then another good buddy of I who I have coached he again use keywords with that space vertical bar space separator to clearly represent the areas of Lean and six Sigma management consulting that he is in research. The keywords again focused to your most important viewer so that you write your headline and very deliberate way and get check spelling. Here's some ideas that you might not want to do You might not want to do Project Manker at Rock 10 company. That's a true headline. I'm not gonna tell you who it is. You may not want to even say business process developer Involve of trucks you don't ever put the word at, which means you put the company, put the words represent who you are, what you do. We'll find out who you do it for. Later, your region and industry again picked the country the postal code pick of city state region not just a small city, and pick the industry that's most important and most relevant to you, so your contact information include your contact information. Put your websites. Put your phone number. If you want to put a phone number, put your business email address of using linked in for business If you're years and Skype and you using Twitter that include that. If you're not using Twitter and you have a Twitter account, don't include it. That'll confuse your most important viewer. They'll think they can engage with you on Twitter and on Lee. Put an address. If you truly want to engage with people at your brick and mortar office, so riding a powerful linked in some resection, you want to focus on your most important viewer. You want to speak first person. You won't tell the viewer what you do. And while accomplishments that you have relevant to what you do, you wanna let that you want to use your relevant keywords and phrases again focused on your most important viewer. You want to let them know that you enjoy doing this and you want to use white space here one more point. You also want spell check this day 17. Wrapup Part B: your current position title and description. When you add your experience section in there, select the company from a list. When you type in your title, you wanna use keywords in that field. You don't necessarily have to use the human resource defined title on your personal lengthen profile you want. Select the location and time period so that people know where this is, where you're doing this work in what time frame you're doing it. Get used keywords in both the description field and the title field off. Speak to your most important viewer. Let them know what you do that's relevant to them. Use white space in that in the description texts. So that's easy to read. And again, I think spell check is important. Talk about your previous positions, titles and descriptions again, really, just to try to drive home this idea that you know you want to select the company name from a list again, if you can. If not yet, to create a new one, use relevant keywords in your title. Go Bacchus faras. It's relevant to what you do today. Don't go beyond that. You don't need to use current and relevant keywords in your description field. Talk about what you did back then. That's relevant to what you do today to talk and speak to your most important viewer and what's relevant to them and again, use white space. Make it easy to read when you're filling out that description field. And did I say spell check and grammar in your in your skill words you want to use showcase relevant skill word. You want to add skills And remember, when you add a skill when you go to select from a list, it's gonna automatically add it. And you want Teoh. Use upto 50 skill words that could have up to 50 years ones. They're important, and then you get you get arrange them and you put him in different orders. Put the top 10 up top. Put the top three at the very top so that they're easily discovered in the new lengthen interface that all mobile get rid of old skill words. You don't need them on there any more. They're not relevant to you. And if they broadly don't think so, Narrow might think about things that you do with the skills that you have that can add to your value in regards to what you do for your most important viewer. So in your again, your in in your education section higher ed only I wouldn't put ah, high school, middle school or even preschool was not important. You don't have to add the years that you went to these schools unless you want to. It's not important on a required field, and so we use the description boxes and they're under activities and societies. And under other work that you did that speak to how that educational experience grew you to be the person that you are today focused on how you help your most important viewer gang, your violent here experience. People want to do business with people who help others. It's fat, Amy. One statistic from Lincoln is according Link Dando. About 20% of hiring managers look for people who volunteer and help give back. You wanna business people like to do work with other business people who served and helping their communities? I would encourage you to stay out of away from the fringe or the hate group volunteer stuff . There are some other useful sections a linked in you might want to consider they all fall under for the most part, under accomplishments. You know, it's publications, certifications, courses and a whole list of them. There were few considering. So think about using these different sections so they can present you to your most important viewer in a way that they better understand what you do and how you could help them. So let's bring all this home of the summary. You need to know who your most important viewer is. That takes time. You'll get there as long as you keep thinking about it in New Delhi, it you know, whether keywords the phrases, what are important to them, focused on what you do that can help them. Then you need to build your profile of all this in mind. You need to write it out. You look at it, review it, check it. Spell check. We talked about that and then, as needed. You need to revise, review it and revise it as needed, so that at the end of the day you feel good that your linked in profile always represents who you are. What you do this is important if you want to get true value out of lengthen and using lengthen is a business told and it's a part of the process is not the only thing. It is. Step one. Build your presence on lengthen. So I really am grateful that you still took the time to take this class about building linked in profile. I appreciate you doing this wherever I am. Elated, coach and trainer. My purpose is to help people use lengthen as a business tool. It does ever Anything I could do to help you don't hesitate to reach out to me. I share my phone number. My lengthen. You're l I share my email address. Reach out to me. Thank you very much for taking this class.