Building a Professional Brand on LinkedIn® | Teddy Burriss | Skillshare

Building a Professional Brand on LinkedIn®

Teddy Burriss, LinkedIn Trainer, Coach, Consultant, Speaker

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13 Videos (1h 6m)
    • Building a Professional Reputation on LinkedIn

    • Professional Branding Philosophy

    • Sharing through LinkedIn Status Updates

    • Sharing images & videos in LinkedIn Status Updates

    • Why build a Professional Brand on LinkedIn

    • Why use LinkedIn to build a Professional Reputation

    • The Power of LinkedIn Like, Comment and Share

    • @Mentioning your LinkedIn Network

    • LinkedIn Messaging System

    • Using LinkedIn Groups for Reputation Building

    • Using LinkedIn Articles for Reputation Building

    • Build your Professional Reputation beyond LinkedIn

    • Summarize the Class


About This Class

"Always do, say and engage on LinkedIn in ways you want to be seen, heard and perceived in life.” @TLBurriss

Having a well built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step. However these are only two of the important steps you need to fully get value from LinkedIn.

The third step is to build a Professional Brand on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brand or reputation are developed around our actions and words. When people see what we share, read our words and see what we engage on in LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing on LinkedIn.

In this course I will show you ways to develop your professional brand on LinkedIn and how to measure how your brand is developing.

We will look at the many different areas of LinkedIn you can use to grow your professional brand. We will also explore the many unique activities you can use to achieve the goal of building a Professional Brand on LinkedIn.

Prerequisites and Advanced Preparation

  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
  • Each student will need to know of online sources of content they can use that is relevant to their professional brand.
  • It is recommended that each student first take the SkillShare courses Building a Professional LinkedIn Profile and Networking on LinkedIn.

Learning Objectives (3 – 5)

  • Explore areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices of sharing content on LinkedIn.
  • Discover the best ways to engage with your LinkedIn Network and the best tactics of doing so.
  • Identify unique ways to engage with your LinkedIn Network in ways most people don’t, in order to build a stronger professional brand.






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  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv


Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Teddy Burriss

LinkedIn Trainer, Coach, Consultant, Speaker

I am a LinkedIn Consultant, Coach, Trainer and Public Speaker. I have been training on the best practices of LinkedIn as a business tool since 2010.

As an accomplished author, public speaker, social media engager and blogger, I have mastered and now share the best practices and principles of using Social Media for Life, Business and Career.

I love sharing the message and best practices of using LinkedIn as a Business tool through my LinkedIn Professional Development Program, wor...

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