Building a High-Performance Culture Using “Organizational Archaeology”

Mark N. Clemente, Writer & Business Communication Strategist

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9 Videos (42m)
    • Optimizing Corporate Culture Through Organizational Archaeology

      5:05
    • A Research-Based Planning Approach

      3:58
    • The 3 Categories of Artifacts: An Overview

      3:37
    • Social Culture and Artifacts

      6:28
    • Material Culture and Artifacts

      5:19
    • Ideological Culture and Artifacts

      5:04
    • The Core Communication Components of Culture

      4:39
    • Applying Organizational Archaeology for Culture Analysis and Management

      4:45
    • Conclusion & Discussion Class Project

      3:19

About This Class

This insightful, practical course is designed for HR leaders and other executives who are tasked with building a high-performance culture for competitive advantage. The course is based on the instructor’s proprietary, research-based methodology―Organizational Archaeology™― which is designed to help optimize corporate culture. An accompanying 80-page (Adobe PDF) workbook contains data-collection strategies and planning grids to apply the skills presented in the course in real-life culture improvement initiatives. The guidance in “Building a High-Performance Culture Using Organizational Archaeology” is intended for culture management―but is also vital knowledge for leaders hoping to avoid “culture clash” in mergers, acquisitions and strategic business alliances.

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Mark N. Clemente

Writer & Business Communication Strategist

Mark N. Clemente, MA has more than 35 years’ experience as a writer, communication consultant, and corporate trainer. An award-winning writer, he is the author of five books and dozens of journal articles and research studies on business communication.

Mark has served as a senior writer and strategist in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche.

An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute.

Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership.

Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.

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