Building a High-Performance Culture Using “Organizational Archaeology”

Mark N. Clemente, Writer & Business Communication Strategist

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9 Videos (42m)
    • Optimizing Corporate Culture Through Organizational Archaeology

      5:05
    • A Research-Based Planning Approach

      3:58
    • The 3 Categories of Artifacts: An Overview

      3:37
    • Social Culture and Artifacts

      6:28
    • Material Culture and Artifacts

      5:19
    • Ideological Culture and Artifacts

      5:04
    • The Core Communication Components of Culture

      4:39
    • Applying Organizational Archaeology for Culture Analysis and Management

      4:45
    • Conclusion & Discussion Class Project

      3:19

About This Class

This insightful, practical course is designed for HR leaders and other executives who are tasked with building a high-performance culture for competitive advantage. The course is based on the instructor’s proprietary, research-based methodology―Organizational Archaeology™― which is designed to help optimize corporate culture. An accompanying 80-page (Adobe PDF) workbook contains data-collection strategies and planning grids to apply the skills presented in the course in real-life culture improvement initiatives. The guidance in “Building a High-Performance Culture Using Organizational Archaeology” is intended for culture management―but is also vital knowledge for leaders hoping to avoid “culture clash” in mergers, acquisitions and strategic business alliances.

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Mark N. Clemente

Writer & Business Communication Strategist

Mark N. Clemente, MA has more than 35 years' experience as a writer, communication consultant, and corporate trainer. An award-winning writer, he is the author of five books and dozens of journal articles and research studies on business communication.

Mark has served as a senior writer and strategist in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting...

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