Building Your Online Presence: Personal Branding through Social Media

Kate Arends, Founder, Wit & Delight

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14 Videos (1h 8m)
    • Introduction

      1:59
    • What is a Personal Brand?

      6:56
    • Defining Your Purpose

      4:00
    • Purpose Worksheet

      10:59
    • Purpose Worksheet II

      2:15
    • Defining Your Character

      3:44
    • Character Worksheet

      11:00
    • Defining Your Content

      5:00
    • Creating Engaging Content

      3:41
    • Defining Your Channels

      2:34
    • Channels Worksheet

      7:15
    • Channels Worksheet II

      7:00
    • Conclusion

      1:08
    • What's Next?

      0:37

About This Class

Join Wit & Delight creator Kate Arends for a strategic class on how to create, evolve, and leverage your online personal brand for growth!

Over the past decade, Kate has grown her blog Wit & Delight to more than 3 million readers and expanded into a product line, brand consultancy, and more. What's behind her success? A thoughtful, strategic approach to personal branding.

In this 65-minute class, she explores the evolution of her blog to explain why an authentic personal brand is important — and how to optimize yours for what you want, who you are, and what success means to you. Each short lesson is filled with data and experience as well as specific strategies and examples. A special focus on social media keeps everything tactical.

Plus, the class includes exclusive downloadable worksheets to help you put every lesson into action! These useful PDFs will help you identify what sets you apart, how to be strategic about what you share, and how to set goals for your work. They're designed to use and reuse, giving you tools to rely on again and again.

This class is ideal for everyone looking to take their professional online presence to the next level. Whether you're just starting out in your career, looking to jump-start a blog or side hustle, or simply looking to learn more about branding, this class is the perfect place to begin.

Looking for even more about personal branding? Be sure to join Kate's first Skillshare class, Personal and LIfestyle Branding: Building Your Story!

164 of 165 students recommendSee All

Helpful information to get you started on the social media strategy. Thank you!
Excellent trainer delivering a very operational process to go forward and "check the boxes" for a brand.
OLD CONTINENT

Agency which keeps learning

I own a boutique social media agency and I learned from this course! Kate does an amazing job of explaining all of this in an simple, personalized way. I hope she creates more courses!

2,774

Students

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Projects

Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it’s readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications. In 2014, Wit & Delight introduced a limited-edition product line with Target Corporation.