Building Out Your Personal Brand — Logo | Daniyil Onufrishyn | Skillshare

Building Out Your Personal Brand — Logo

Daniyil Onufrishyn, Graphic Designer at ESPN

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13 Lessons (1h 24m)
    • 1. Class Opening

      1:29
    • 2. The Power of Words — Brand Attributes

      3:27
    • 3. Visualized Attributes — Inspiration Board

      2:24
    • 4. Peers — Competitive Audit

      2:12
    • 5. Early Stages Visualization — Sketches

      3:15
    • 6. The Three-Pronged Approach — Logo Directions / Part 1

      6:09
    • 7. The Three-Pronged Approach — Logo Directions / Part 2

      10:35
    • 8. The Three-Pronged Approach — Logo Directions / Part 3

      11:44
    • 9. Spinning The Color Wheel — Color Scheme

      7:23
    • 10. Typography as a Visual Language — Typographic Pairing / Part 1

      11:46
    • 11. Typography as a Visual Language — Typographic Pairing / Part 2

      13:50
    • 12. Typography as a Visual Language — Typographic Pairing / Part 3

      7:20
    • 13. Technical Execution — Logo Versions

      2:31

About This Class

There is quite a bit more sustenance in logos than just aesthetic value.

It is a visual language, through which we communicate who we are and how we position ourselves within the competitive landscape.

Visual Identities are important parts of any brand and have to be carefully crafted.

Every brand stands for important values and your personal brand does as well.
Thus nothing should be left to chance.