Building Better Products Using User Mindsets: Collecting Data

Jasson Schrock

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12 Videos (31m)
    • Introduction

    • Project Overview

    • Qualitative vs Quantitative

    • What to ask?

    • Writing survey questions

    • Finding the right users

    • Building a screener

    • Advanced concepts

    • Building and sending the survey

    • Analysing the results

    • Reviewing and presenting the results

    • Final thoughts


About This Class

As a business owner, creative entrepreneur, or someone interested in solving a problem, it is essential that you understand your core user needs. When you discover the needs of your target users, you can build a product or service people will use.

In this class, you’ll learn how to collect useful data about your users and how to ask non-leading questions to ensure you’re gathering the right data. This quantitative data will help you define your product as well as develop more probing questions for user interviews.

Most user personas are descriptive instead of predictive. Even when they are predictive they often miss the core needs of all users. Before personas are created it’s critical to know the base needs of all your users. In this class, you'll learn how to break out of the persona only perspective and build your product's base with user mindsets.

No prior knowledge is necessary for this class — anyone who wants to create more robust products or services are welcome!

10 of 10 students recommendSee All

This class is helpful because they break down the process of developing a survey from how to ask the right questions (according to your needs) to who to ask so that your data provides answers that have substance. Both presenters are friendly and they even include worksheets that can be used later to interactively create a survey that clearly defines what you want to be asking your consumers. Many thanks to both Jasson and Melanie for providing this useful video and the worksheets as well!!
I would absolutely recommend this class to anyone who is wanting to survey users or customers. The language used in the examples is specific to UX design, but the way the content is covered makes it easy to apply to any field. I came into this with a need to gauge reactions to a concept I am working on for a physical product and the information I got from this class is straightforward enough to fit these criteria. The presenting style is no frills and a little ad hoc but both instructors speak clearly and are very informative.





Part Entrepreneur, Designer, Photographer, Travel Addict, Mad Scientist as well as a former Googler, YouTuber, Founder and Farm Boy.


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