Building Better Products Using User Mindsets: Collecting Data

Jasson Schrock

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12 Lessons (31m)
    • 1. Introduction

    • 2. Project Overview

    • 3. Qualitative vs Quantitative

    • 4. What to ask?

    • 5. Writing survey questions

    • 6. Finding the right users

    • 7. Building a screener

    • 8. Advanced concepts

    • 9. Building and sending the survey

    • 10. Analysing the results

    • 11. Reviewing and presenting the results

    • 12. Final thoughts

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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

10 of 10 students recommend this class
This class is helpful because they break down the process of developing a survey from how to ask the right questions (according to your needs) to who to ask so that your data provides answers that have substance. Both presenters are friendly and they even include worksheets that can be used later to interactively create a survey that clearly defines what you want to be asking your consumers. Many thanks to both Jasson and Melanie for providing this useful video and the worksheets as well!!
I would absolutely recommend this class to anyone who is wanting to survey users or customers. The language used in the examples is specific to UX design, but the way the content is covered makes it easy to apply to any field. I came into this with a need to gauge reactions to a concept I am working on for a physical product and the information I got from this class is straightforward enough to fit these criteria. The presenting style is no frills and a little ad hoc but both instructors speak clearly and are very informative.