Building Better Products Using User Mindsets: Collecting Data

Jasson Schrock

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12 Lessons (31m)
    • 1. Introduction

    • 2. Project Overview

    • 3. Qualitative vs Quantitative

    • 4. What to ask?

    • 5. Writing survey questions

    • 6. Finding the right users

    • 7. Building a screener

    • 8. Advanced concepts

    • 9. Building and sending the survey

    • 10. Analysing the results

    • 11. Reviewing and presenting the results

    • 12. Final thoughts


About This Class

As a business owner, creative entrepreneur, or someone interested in solving a problem, it is essential that you understand your core user needs. When you discover the needs of your target users, you can build a product or service people will use.

In this class, you’ll learn how to collect useful data about your users and how to ask non-leading questions to ensure you’re gathering the right data. This quantitative data will help you define your product as well as develop more probing questions for user interviews.

Most user personas are descriptive instead of predictive. Even when they are predictive they often miss the core needs of all users. Before personas are created it’s critical to know the base needs of all your users. In this class, you'll learn how to break out of the persona only perspective and build your product's base with user mindsets.

No prior knowledge is necessary for this class — anyone who wants to create more robust products or services are welcome!