Building An Editorial Calendar For Instagram In Under 1 Hour | Luna Vega | Skillshare

Building An Editorial Calendar For Instagram In Under 1 Hour

Luna Vega, Author - Podcaster - Fashion Ecommerce Consultant

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8 Lessons (37m)
    • 1. Welcome

      1:51
    • 2. 01. The real purpose of an editorial calendar

      5:52
    • 3. Assigment

      0:56
    • 4. 2. Finding opportunities

      5:47
    • 5. 3. Deciding on a theme

      5:31
    • 6. 4. Setting your topics

      6:25
    • 7. 5. Telling a compelling story

      3:56
    • 8. 6. Getting organized

      6:43

About This Class

The purpose of an editorial calendar is not just to get you organized; more importantly is to help you tell your brand story in a way that will grab your audience’s interest. Your editorial calendar is your opportunity to grow your Instagram presence by being more strategic.

So how can you create an editorial calendar which will get you the Instagram fame you been craving in less than 1 hour?

In this class:

  • You will learn steps needed to pick a theme - photographs - captions and hashtags to appeal to your audience.
  • You will learn easy to apply brainstorming techniques so you never run out of content ideas. 
  • You will learn how to organize your content so you can stick to what you plan 

Say goodbye to sporadic content - and say hello to having a more powerful presence on Instagram.

Transcripts

1. Welcome: all right. So you know, you need an editor all counter because every digital marketing block out there tells you so . But every month you find yourself of a blind calendar scratching your head, trying to figure out what to put it right. Well, what if I told you that creating a strategic editorial a counter one which will help you grow your audience, get more engagement and in return, get your business more exposure is a lot easier than you think to opt ins brand weighing the type of content that they post on instagram, which in return is hurting their instagram marketing efforts. They're not being consistent. They're not posting content that is appealing to their audience and hands. They feel frustrated with the growth of their instagram feed. They're not seeing real results. Therefore, the purpose of an editor or counter is not just to help you get organized, but most importantly, it's to help you tell your brand story in a way that peaks your audiences interests, provide them value and make them crave for more. It's your missing piece to growing your instagram presence. But who am I exactly? While my name is one of a gamma fashion e commerce consultant, co founder of E Commerce Academy, podcaster end shoot addict. While my shoe addiction is Why let me into the fashion industry about 10 years ago. I've been working out of New York City all these years working for different international brands. But if you want the full spiel, check me out at Luna vega dot nets or e Commerce Academy about Seo. So how can you create an editorial? A counter which will get you the instagram famous you've been craving for in just one hour ? Well, in this class, you learn steps needed in order to pick a theme photograph, caption and hashtag appeal to your audience. Along with brainstorming techniques, you'll never run out of constant ideas and war hacks. So say goodbye to a sporadic instagram feed and say hello to a growing fan base. What are you waiting for? Register today 2. 01. The real purpose of an editorial calendar: hi, guys, and welcome to creating an editorial counter for Instagram under an hour. So, like, you know, creating an editorial calendar will make or break your INSTAGRAM marketing effort. It will definitely help you build a more engaged audience on instagram and hence get your content more discoverable and also help you gain more followers. Yet this isn't exercise that a lot of brands feel a little intimidated by, mainly because they are not quite sure as to the best we to get around it, and so as a result, they're not being consistent. So if that's you, if you're scratching your head every month wandering what you should be, including in your editorial calendar, you're in the right place. I'm gonna provide you guys with an easy to follow system, which will help you get the results you've always dreamed of. So I just want to make sure that I answer all of your questions a little bit about me. I'm a Luna Vega. I'm the founder of Luna Vega dot net So digital marketing consultant for fashion retailers and also co founder of E Commerce Academy DOT CEO. So let's jump right into it and feel free to reach out to me if you have any questions. So first and foremost, let's go over why you aren't getting the results you want. Well, like I mentioned, Ah, lot of brands aren't being consistent and they're not posting enough content. So posting once a day is deep bare minimum. Most brands, successful brands post anywhere between wants 27 times a day. Okay, seven times a day obviously requires a little bit more men power and also more organization skills. But anywhere between want to twice a day if you're smaller, Solo entrepreneur makes the most sense. So obviously united whole calendar is gonna help you with that. The other thing that I've seen a lot of, ah retailers and a lot of brands do is that their instagram feed feels a little bit like a cell speech, are constantly pushing their items, trying to sell those items. And, you know, I mean, yeah, obviously whomever is following your feed likes what you're selling, but it can't just Onley be about selling. Nieto also sell a lifestyle so we'll talk a little bit more about that. And that's how the editor will calendar again, is going to help you. The other thing is a lot of times that, you know, photos might not feel very inspirational, and they just don't add value so people get bored and a start and following you. So it's really hard for you to keep your followers. And then, you know, another thing is, obviously your photos aren't getting discovered because you're not using the proper hash dogs. You haven't done the research necessary to the following, and very few people are commenting because the pictures at your posting our little Solis. So it's very important to also include Hashtags within your editorial calendar. And we'll talk about that and really think through us to what you're going to post 30 days before you can get yourself on a schedule and be able to manage all the content you're putting out there. And then the other thing, finally, is that your seem might feel a little disjointed. Your pictures are all over the place, the collars that you're using also all over the place, and when somebody is looking at your page cohesively, it just kind of feels like you're trying to fill a void, and so hence it doesn't show much professionalism. So you know, these things can be fixed pretty easily, and all it requires is for you to do proper planning and not be posting images as you, you know, as a day go by or like Oh, hey, And you know so something. Actually, that's really interesting, because, I mean, I've dealt with a lot of clients who say this to me like, Oh, but Instagram should feel more organic. It's a very organic platform, and actually, it really isn't as Oregon because you think it is. I mean, yet it's organic in the sense that people are commenting, you know, as we're going through the feed, but their best times to post and scheduling your instagram feed is totally the norm. And was brands do that because otherwise would be really hard for you to kind of keep up right? So scheduling it, everything in advance is just fine and adding some real time photos. If they fit within your counter, it's totally fine. So you know you need to have a baseline of content to begin with. So how can you create an editorial calendar that you can stick to and which will generate growth a lot of people obviously get overwhelmed when they crane an editorial calendar because they're like, OK, well, I have all these ideas. I write them down for the month and then I don't actually get it done rate. So obviously, one thing is to put those thoughts on paper. The 2nd 1 is to actually go ahead and put in the work to be able to execute your Ayatollah calendar. And it's a given that once you are more organized and you know, start being mawr strategic about what you're posting, you are automatically going to generate growth because you'll have a better understanding of what works, what doesn't. And you won't just be posting pictures for the sake of posting pictures. And also you'll be consistent, which is something that I can't help this trust enough. You have to be consistent. You can't be posting once in a blue moon because otherwise your audience will lose interest and your brand of it feel disjointed, and it also shows a lack of professionalism. So let's run through all the different steps needed. I just really wanted to spend a little bit of time talking about the importance of editorial calendar so and also, you know, talk about why it's so important. Toe. Have something that you can stick to Ari guys, so let's jump into the chapters. 3. Assigment: I saw the assignment for this class. Hey, pretty straightforward. Post your editorial calendar along with linked to your INSTAGRAM account. What's in it for you? Well, I'm gonna provide you guys with my specific comments. And if you have any questions, this will be your opportunity for you to ask me questions. So going through all the simple steps that I'm gonna be providing you, ah, will be really useful. So, you know, even if you're having a hard time figuring out the overarching theme of your brand, go ahead and post at, and I will be able to help you guys with the exercise as best as I can. And most importantly, once you've done that as well, please review my class. Once you've gone through the entire class and reviewed all my content, it's really important to me. And definitely don't mind spending the time reviewing all the editorial calendar that you guys post. I love helping you guys. All right, let's let's do this right 4. 2. Finding opportunities: Before you start jotting down ideas for your editorial counter, you first need to find opportunities within your niche. So the best way to do that is by doing a competitive market research. So look at where your competition is doing and try to think as to how is your specific voice unique? Is there a specific gap in the market? Is there a way that you can fill that gap with your information with your voice? I mean, every brand has, ah different way of saying things right. They have a different messaging, and it's really important for you to have your specific voice, and I'll go through how specifically you can do the following. So your goal with this editorial calendar when you're brainstorming ideas is to really position your brun in a way that appeals your customer but also, in a way, that it's different from every other brand and your specific niche. So really, you need to think us, too. Where is their potential opportunities for me to say something different and everyone else , and that's extremely difficult, but by playing around and, you know, getting to better know your demographic and I'll walk you through that in a second, it will be easier to really tap into how you can do the following so you want with your instagram feed. Create a journey that your customers can embark on, whether it's lifestyle, if your lifestyle brand or, you know, giving them specific tips. Whatever it is like, you really need to dig deeper and think as to what your brand represents. So that's kind of like Step One and and doing a competitive research can help you with the following. So the other thing is, you really need to know who your audience is too often, when I ask clients tell me a little bit about your audience. They give me just the basic information, which is age, gender and what they like. You need to know more than the following. You need to really imagine a typical day in the life of your ideal customer, and I am providing you hear a specific example of a Brian persona, which is, Ah, a tool that's often using marketing in order to really understand the potential customers. Some brands sometimes have more than one Bren persona customer persona, so it's really important for you to understand their interest. Whether it's you know, are they into yoga and are doing to meditation? What type of music do they listen to? Are they concertgoers? What are their buying motivation? What's the psychology for them to buy? Ah, what are some of the problems they have in their life? And how can you help with their specific problems as well? Where do they hang out? And what type of magazines do they follow? What type of influencers do they follow? Ous? Well, etcetera. So this is the first exercise before you do your editorial counter, and this is something that you'll be able to use it throughout the lifespan of you creating an eternal account if you don't have to do this every month, but it's really important in order for you to have a foundation to have. Don't the following exercise. So once you kind of have a better idea who who your customer is. Then Italy warned for you to start finding and following them right, so you'll have to identify hashtag that they might be following. Tracking the specific hashtag is and, you know, trying to figure out what's the best way for me to find them. So, for instance, if you decided that your customer goes to Coachella, right, for instance, you might want to use that hashtag for Coachella of whatever year before. And at that point, look through all the different hashtags and try to see if you're finding an individual who who correlates to the persona you created. This is just one simple example rate to help you find your ideal customer. So once you've done the following, make sure to follow them like their pictures. And, most importantly, look at who they're following. Look at what they're liking, etcetera, and a lot of it can be done through instagram directly by looking at the people you're following and looking at their interaction. So something very simple, but it's going to give you more customer insight. And again, the first part of creating a good editor on the calendar that's gonna help really help you get the results that you want is to do this research beforehand. So as we're doing this research, you're going to start seeing that there's a common thread and you're also going to see that there's potentially opportunities for you and there's, you know, there might be brands. We're talking about a specific topic, but they're talking about it in a different way, and you have a different perspective on how you can position your Brent. So, really, the goal of this first exercise is not only to understand your audience, she can really get into the head of your customer and really understand what makes them excited. But also understanding where there's potential opportunities such as trends, perhaps you can tap into or things that knowledge that you have as a brand that is not being put out there. So really think as to how start writing on these ideas as to what really is your value proposition. How are you different from everybody else and how are you going to appeal to your specific customer? 5. 3. Deciding on a theme: Now that you've done the research and you have a better understanding of who your audience is, you need to decide on your brand's over our king theme. What is the sole purpose of your brand? So we talked about unique value proposition understanding where you're filling the gap in the market, what is sort of your never seen before? Take on the specific meech that you cover the specific topic. All you need to find ways to pique interest, right? So you really have to be different from everyone else out there. You need to feel inspirational as well, so I feel like Brenda do this. The best are usually fitness brands. I am gonna include couple example here is turn it up, which is essentially online course for women to do fitness at their home. So it's kind of like a nap and the share recipes. They share some posts from users. You've had positive experiences with their courses, etcetera. So what they're doing is that they're thinking of their brand as a magazine, and you also need to do the following. So how can you provide value beyond what you're just selling? How could you interest your audience. So this overarching theme needs to relate back to your brand, Obviously. So for taunted up, they're putting themselves out. There is a fitness magazine right there, essentially providing healthy recipes. They're providing some inspirational quotes or trying to motivate people. They are also sharing some of the content that they have in their course, and they're also engaging with their audience by telling them to use specific hash dogs in order to be reposted featured on their feet. You also need tohave, a theme that's really focused. So La Bella Mafia does this really well. They are also a fitness brand, So they started selling just leggings and then, you know, started selling sneakers as well. And what I love about them is that everything that they post obviously it also ways interconnects with their brand. And they do a great job switching between featuring some of their garments and also having lifestyle photography, whether it's their competition that they had in Miami, a volleyball competition and any other items. So you know they're positioning themselves eyes a lifestyle brand. Let's bring storm what type of magazine you would be right, because that's the overall purpose you need to have different type of content. So if you were to be a magazine, would you be a fashion magazine? What type of content would you have within that fashion by magazine? Would you Would you be a sports magazine? Would you be a travel magazine? I think the following will help you tremendously with coming up with themes that will work best with your brand. You also need to think as to the type of brand you are. Are you a lifestyle brand? Meaning that you reward leisure or a certain type of lifestyle? Are you targeting people working in the corporate world? Are you targeting, for instance, digital nomads like Who is it that you're targeting, and how does that apply back to your brand? Are you a conscious brand or ethical brand? Meaning that you're affirm that is helping, you know, specific purpose. You're helping a specific cause, Toms shoes as a great example of the following. So are you helping a specific cause or you more of a cult brand, which is essentially a brand that is committed to its customer? And they I mean, usually when your cult brand you have customers who are almost like fanatical about your brand. So Harley Davidson, for instance, is a perfect example of that because they're providing a product that people really love. And it's not just about the products. It also relates back a little bit to the lifestyle that the brand portrays. And then finally, are you in for meitiv brand? So the following is more for business to business brands? Who would provide specific types of information in order to help businesses. Therefore, your exercise here is to determine what type of magazine you are. What type of theme, what type of overarching theme can you have within your instagram feed? So try to pick something that feels right for your brand, whether you are a fashion magazine, whether your lifestyle magazine that talks about a specific way of living life or, you know, a health magazine, whatever it ISS and the following will help you think as to the type of content that you conclude into the editorial calendar. So the only exercise I want you to do here is to think us to the type of magazine you are, and then the type of brand. You are obviously like these two kind of fallen together. And based on that, you'll have but let me. Essentially the following is going to help you create your voice. 6. 4. Setting your topics: in the lost chapter. We talked about the overarching themes, and I have a better understanding of what type of magazine your brain could be. And now we're going to select the specific topics that you're going tohave inside this magazine for the month that you're creating the editorial calendar. I'm gonna give you guys Ah phew, different examples just to help you of your brainstorming. And obviously you'll have to think as to what fits best with your brand. So the first thing could be being human, so showing your emotions, spilling your guts about a specific topic. You can also have longer captions, cause those get actually more engagement. It's often for gun. That it's a gram is kind of like a mini blogging platform, and longer captions are really welcomed, so it's still you find for you to spill your guts about a specific topic, clarifies Story is an account that I love because she does such a great job being real and being human. So if you're a lifestyle brand, it's great for you to kind of spill your gods or are unethical Brand as well. Like this could fit for both of these segment is great for you to spill your guts about a specific topic that you're really passionate about. So this could be something that you include as a top bake once a week, for instance, then you could be entertaining by any branch, which is a T shirt company. Does a great job with that. They sell sarcastic T shirts, obviously, totally works with our theme. They're more of a cult brand, if you will. So you know, being edgy being funny because he also using trans and making fun of trans whatever pop culture is going on. That something happened to Beyonce last week, for instance, so, you know, just try toe. Think of fun topics that will work within your theme. Then you can also share knowledge of your an informational or even unethical brand or even lifestyle. Actually, you know whether it's styling advice, life hacks, recipe, etcetera. Low Tote does a little bit of that in their account. Check that out. You can also throw party so you know, asking your audience that participate. Having them tagged their friends, featuring them via hashtags or throwing a contest. A swell is a fun way to get your audience involved so you can try to do that as well. Supporting a cause, helping a community in need, asking your audience to participate and help. Obviously, Ton does that. This is part of their branding. But you know, even if you are, you know, a lifestyle brand. You can include the following on a support, a special cause once a month. I mean, obviously needs tie back to your brand and what you're doing. But think of ways that you can, you know, generate some form of interest and creating little challenges, if you will, to those were fun. So building trust is the last thing you can do that by collaborating with influencers doing shout outs. Were purpose ing content perhaps, like some celebrities wearing your clothes or an influencer, etcetera. And I have a whole course on insolence for marketing. I encourage you to check that out. But these are just some ideas. So try toe, you know, come up with as many ideas possible, write them down as they come to you, and then essentially, you want to make sure that you are consistent with these topics On a week to week basis, you can change them every month, but it's going to make it a lot easier for you, cause otherwise I mean, think about the amount of ideas you're gonna have to come up with, and also, when you're consistent, it makes your customer b'more engaged because they know they're anticipating what they will be getting from you on a day per day basis. So really, don't overthink it. Come up with as many ideas as you come up with. Just tell these ideas. Make sure that it works with your magazine content. Engage with your audience as much as possible. And, ah, you know, make sure that you also surprised your audience with little daily discovery. A lot of that is done through copyrighting and obviously the type of photography that you're going to be using. Another important thing is you need to make sure that you applied the 80 20 rule. What I mean by that is that 80% of your content needs add value. It needs to be content that it's either providing in life. Hack tips, like some form of information that you're sharing with them, are making your content feel extremely inspirational, and it can also include your garment that's totally fine, but don't try to push cells on them. The 20% rule, meaning you should be sharing 20% of the time, some discounts that you want to share with them, or a special cell, etcetera. So don't overwhelm your audience with cells content because it's extremely off putting. And, you know, just make sure to keep track on what's working and repeat. So here's a brief example of what you should be aiming for so right all the different days of the week and then try to come up with topics that will work specifically for each days of these weak tryto come up with a Zeman easy as possible. And also this will be your opportunity for you to come up with Hashtags and research the type of hash dogs that would work best for all your specific topics. In my other course, I'm talking about hashtags on how you can do effective hashtag research, but just to give you a quick insight, because I mean that's a topic that would require a lot more in depth discussion. All I want to tell you is that there's different types of hashtag, so try to come up with a trending hashtag so hashtags that are used specifically for the day or that works specifically with the content that you are creating. A lot of the trending hashtag can be found directly on instagram through their training section. So look at that Look at the engagement and then, you know, you also will want to use hashtag specific to the garments that your featuring etcetera, etcetera. So make sure that within each day of the week, not only your including your topics, but you're also starting to think about the hashtags that you're gonna include with some of these pictures. Obviously, the hashtag can be changed around from from day to day from week to week. But having a baseline of hashtag is that you'll be using for each of these pictures will make all the difference when you're posting, so try to be can change us of the following 7. 5. Telling a compelling story: Now you want to tell a story? So how can you do the following? So, you know the type of magazine You are the overarching theme within that magazine. You know which topics you're going to talk about for this month, right? You came up with different ideas and you wrote them down. So now you need to take a step further and think about the stories you're going to tell within each of these specific topics. So if every Monday, let's say you're going to give a killer Nouri tip or give a recipe, you need to think as to how it meshes with your overarching theme and how you're going to tell that story What type of copy you're going to be using. Are you gonna make it playful or you're gonna make it strictly informative, etcetera. So the best way to do the following is to simply print out a calendar. I know it's pretty old school, but I really feel like printing it out and actually writing it down on paper before you go digital really helps from a brainstorming standpoint. And so obviously, like I told you, it's best to stick to seem toppy every day of the week. So meaning like on Mondays you would do recipes. For instance, on Tuesdays you would do Tuesday Motivation. Wala Take that back. Monday's usually Monday motivation. And then on Tuesday, you know, could be the recipe on Wednesday. It could be, ah, lifestyle hack, etcetera, etcetera. So make sure that every day you stick to that we talked about this, but the next step is breaking out the stories and little snippets. So what are, you know, saved the first Monday? What are you gonna say the second Monday? What do you say? The third Monday? And this is also when you're scheduling your post and your planning this ahead. It's also a great way to play with anticipation. So making people want to know what's gonna happen the week before, and you can play along with those tactics. They work great as faras engaging your customer so you know you're gonna insert your weekly topics within your calendar. So you have a reminder what it is you're talking about within, within that you're gonna break it down into little snippets. Little stories that you are telling your subscribers on a week to week basis is now I'm sure you're probably asking yourself Well, Luna, where do I include promotions and cells in there? Well, I mean, it's really up to you. You'll have to test what days work best. I mean, from the fashion clients I've worked with having cells on Friday alert. Showcasing cells on Fridays or in the weekends works best because that's where you have the highest engagement and most users. Most users are on instagram kind of browsing through pictures, so you can definitely do alternate. So mention a cell, you know, one week not do so the week after. Do it again that we capture or you can just stick to the schedule. It's really up to you but mentioning it just once a week or twice a month. It's plenty. Don't do more than that. Like we talked about 80 20 rule. So what is the story you want to tell with each of these different topics, right? Break it down and again, try to brainstorm is on many as the as as you want, and then once you have that written down, all you have to do is decide on the type of images you will need and start writing captions . So obviously you know, as far as your images, there's different ways of going about it. Depending on type of equipment you have and whether you are capable of doing photography, you might want to look through your library of content. Start looking at Pinterest for to see if you find images. There is also plenty of stock photography, but I'll do another course about the following. So try to start coming up with your images, looking at your library of images that you have and then based on that, start writing captions, obviously making sure that everything sticks to the topics that you've created. 8. 6. Getting organized: congratulations. You now have an editor or counter. So you've listed out all the different many stupids of stories that you're gonna include throughout the week. You've are so came out with all the different topics you wanna have on a day per day basis . Now it's time for you to get organized. And this is why have you told Counter makes all the difference? Because then you can start planning your photo shoots ahead of time. You know exactly the type of photos that you need or you can start curating, content, meeting, going true interests and other stock photography, or wherever to find the type of images that you need in order to tell the story. So there's several ways of getting organized. I'm gonna run you quickly through different methods. And it all depends on the type of team that you have that you're working with or if you're just doing it all yourself. So the first method is using trail. Oh, what I like about trail oh, is that it enables you to upload your images directly within the platform. You can also share the settings with the team and also links to either Google Drive or Dropbox whatever you like best. So it enables you to have all the different ideas. So you can have essentially different boards, and based on this different boards, you can provide actions to them. So it's a great way to get organized and being able to work with your theme. So the first thing you want to do, obviously when you're looking at your editorial counter, is to obviously try to schedule your photo shoots if you need to do a photo shoot. And which is why it's important for you to always be 30 days in advance. I mean, ideally, you want to be a little bit more in advance than that, but 30 days it's fine. So start going through all the images that you capture and put them in Dropbox So and Dropbox, you can start labeling them either the day that it's going to be posting. So that's how you can name or you can create different folders. Just have a system in place where it will be easy for your team to find those images or even for yourself, right and the great thing withdraw boxes that you know it connects with your phone so if you don't have a way to schedule your images, which I mean, I recommend that you switches scheduling your images at some point. But if you like to post, things in real time, can easily grab the images from Dropbox and uploaded within your instagram. So now comes several tools, and they all depend on the type of budget that you have are willing to put in that are great for scheduling posts, but also for organizing content. Plentifully is one of them. It enables you essentially to upload all your content within the platform and also visualize how your instagram account looks like with all the different images, and you can also schedule directly within the platform. So you know it really depends like try out these different platforms because most bigger retailers and bigger runs usually use later because they have a lot of different functionalities. It's a little bit more expensive, but also a great tool which enable you to schedule your post and also upload content. Schedule. Graham. It's ah, it's the cheapest software that you can use and the features a really easy to use, and you can easily schedule all your different post accordingly, including the captions and all the talk. So I've everything the schedule of ahead of time. What I don't love about Schedule Graham is that it's a little hard to include Instagram filters, so it really depends on the top colors and how aesthetically you want your feet toe look. It's a little harder to kind of get a sense of it with Schedule Graham, but plan Italy and later definitely help you do the following. So really the key. Nothing have your editorial counter is toe have your bank of images uploaded, whether it's dropbox or whether AIDS some of these Sutter isn't mentioning and making sure that everything is tag accordingly for the day of the week that it's going out. This will make your life a lot easier. You can also have your team help you with the following, so really, the key one scheduling your posts and also thinking about your editorial counter is to not stretch yourself too thin. So too often brands get overly ambitious. They want to do a lot with their instagram feed, and they're not able to follow their promises because there are complicating their lives, right, So you have to really be realistic. If it's just you and an intern doing the work, then obviously you want to make your life. A simple is possible. And one of the great tips that I've provided you is essentially making sure that you stick the same topic every day of the week, so you don't have to come up with a brand new ideas. Also, it's having Ah, library of ideas, which you can easily include within Trela like I should you here. So tag your friend competition swimsuit. Siri's whatever it is, depending on what your brand niche is so that you never run out of content, right? So make sure that you have brainstorming sessions scheduled once a month so you could come up with as many as Dia's possible without really being constricted and then go back to the drawing board and try to come up with specific themes that will work with the month. The editorial calendar for that specific month, right? And you obviously want to keep holidays in mine and all the different holidays that are pertaining. Another thing they can do as well is research. There's a bunch of different hashtag holidays now like I think there's like Ice Cream Day and I don't know there's so many of them. But researching that as well can help you coming up of content ahead of time and at least having a backlog of those ideas. So when the mum comes around and you're trying to come up with topic, then you know exactly what to include. So make sure that, you know, you keep it simple for yourself and so you don't feel overwhelmed. Alright, guys. Well, that's it for now. If you have any questions, make sure to say hi to me either by using hashtag e a to chat so you can check me out on e Commerce Academy dot CEO or luna vega dot net. Feel free to comment and please. Most importantly, if you could please leave a review as it helps me tremendously to know what type of content to put out there for you guys and let me know how things are going. If you have any questions, go ahead and at in the comment sections as well. And good luck guys, I'm super looking forward to seeing your instagram feeds. Make sure to post them as well for everyone to see alright guys by