Build your shopify eCommerce Store step by step (0 coding) | Rihab Seb | Skillshare

Build your shopify eCommerce Store step by step (0 coding)

Rihab Seb, Digital Markter

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33 Lessons (4h 39m)
    • 1. Lecture 1 why to use shopify to build your eCommerce store

      3:08
    • 2. Lecture 2 The AWESOME tricks that might help you boost your eCommerce store conversion!

      5:50
    • 3. Lecture 3 It is time to start working with shopify! Don’t worry you have a 14 FREE trial

      6:53
    • 4. Lecture 4 Let me take you to a shopify quick Tour!

      3:21
    • 5. Importance of Facebook ads for eCommerce stores

      3:31
    • 6. Lecture 5 Set up your payment and shipping options

      6:54
    • 7. Lecture 6 How to manually add your products!

      7:15
    • 8. Lecture 7 How to add variants to your products

      1:35
    • 9. Lecture 8 How to manage your inventories!

      2:56
    • 10. Lecture 9 Setting up your domain name and get a free professional email address FOR FREE

      5:48
    • 11. Lecture 10 Build your awesome eCommerce store in few steps!

      23:15
    • 12. Lecture 11 Three elements to be added to your product page for a higher conversion rate

      4:00
    • 13. Lecture 12 The Perfect Solution for your biggest nightmare “Abandoned cart Problem!”

      9:43
    • 14. Lecture 13 Get your seat belts ready you are going to meet the exist intent popup!

      5:29
    • 15. Lecture 14 One more awesome trick to make your checkout page ROCK!

      0:43
    • 16. Lecture 15 Tune your settings your checkout and your preferences

      6:04
    • 17. Importance of Facebook ads for your eCommerce store

      3:31
    • 18. How to bring free traffic to your store

      5:36
    • 19. Email Marketing Introduction

      1:04
    • 20. Email Marketing How to collect emails

      4:05
    • 21. Email Marketing How the system works

      1:37
    • 22. Email Marketing How to write emails

      6:34
    • 23. Email Marketing Finishing up

      3:12
    • 24. Collect your custoemrs emails using privy

      15:07
    • 25. Meet Klaviyo Your email marketing app 1

      3:15
    • 26. Meet Klaviyo Your email marketing app 2

      11:50
    • 27. eCommerce Store Review #1

      15:01
    • 28. eCommerce Store Review #2

      27:53
    • 29. eCommerce Store Review #3

      22:03
    • 30. eCommerce Store Review #4

      18:15
    • 31. eCommerce Store Review #5

      19:42
    • 32. Bonus: How to design attractive photos for you ads

      12:35
    • 33. Bonus: Design your photo with photopea

      11:44
101 students are watching this class

About This Class

Shopify is currently the most famous ecommerce platform and it is without any doubt the perfect solution to easily build your online store, without any coding.

The ecommerce marketing continues to grow year after year! Building an online store offering and selling goods or services is a very trendy business nowadays.

And the road to creating a successful online store can be difficult if you do not have the perfect tools to do it! Without previous experience in web designing and development, many people worry that they will not be able to start their own store without paying for a professional or struggling with lots of complicated procedures and steps!

But do not worry! If you’re thinking of creating your own online store and don’t know how to do it then this course is the perfect solution for you.

In this course, I will show you step by step how to build your online store using shopify, the best and easiest ecommerce platform ever.

In this course, you will get familiar with the shopify dashboard, and I will teach you step by step how to build your own store. You will learn how to pick your store theme, how to modify it, how to create your own brand, how to design your pages especially your home page, how to add products and optimize them and how to tune your store elements and settings.

Gradually, I will show you the core elements that I use to increase the conversion rate and how to add them to you store. Together we will see how to create urgency on your shopify store and on your checkout page by adding count downers, “number of items left”, social proof popups and many others elements. In addition, I will show you how to connect with your leaving customers or your previous customers via an email marketing system.

By the end of this course, you will be able to build a highly persuasive shopify store that will help you move your business to the next level.

Act quickly and let us start building your first shopify store now!

 

Transcripts

1. Lecture 1 why to use shopify to build your eCommerce store: Hi there. And welcome to this lecture. In this lecture you are going to meet Shopify, the platform you are going to use to build your e commerce website and discourse. So why you have to use Shopify? There are so many reasons that make sure before your best and your first choice to build an e commerce website. But the most important one is how easy Shopify is. You just have to sign up to certify and everything will work easily with you. In this course I'm going to walk you through how to certify step by step. You just have to follow my steps and you will be able to build an amazing start. Certify is very easy and very friendly user and there are many and many reasons that make Shopify the best e commerce platform after. So let me tell you some of them. First Shopify hosts your website. You don't need to pay extra money for host. You just have to pay for Shopify plan and this is it. Second Shopify gives you a clean and easy smooth rash sport to modify your store even if you are not familiar with working online before working working with Shopify is very easy. Three. Shopify offers many three and paid adjustable things to design your store. All its teams are 100% mobile friendly. Use it, and when we are talking about selling products, move by virgin is very important. Four. Shopify lets us add infinite number off products and gives us infinite data storage capacity. And this is awesome because when you are hosting a WORDPRESS website, for example, you pay extra money for extra storage. That space five Shopify offers side stats and the product reports, and this is very important to track down your numbers. Six. Shopify offers a wide range off free and paid APs that makes you start stand out through this. Cars were going to use many off these maps to optimize your store and make it look better. In this course, I'm going to walk your step by step through how to build your store using Shopify. And even if it's your first time working online, you will be easily able to build your store using Shopify and using my instructions. Shopify pricing plans are very direct and very clear, and they don't hold any hidden options that sits you pay for your plan and you go for it. And not only that, Shopify offers a 14 days trial so you don't have to worry about paying any penny in the 1st 2 weeks. Now let's sit together. The three pricing plan by Shopify First you have the basics. Copy five plan Then you have the Shopify business plan. Then you have the advanced 55 plan. For now we are going to stick with a Sharpie five basic plan and later on, when you start earning money, UK consider going upto another Shopify plan. 2. Lecture 2 The AWESOME tricks that might help you boost your eCommerce store conversion!: hi there, and welcome to this video. As we said, an elated, video bending back stored with Shopify is very easy. But building a store that converts well, it's what we are aiming for. So how you make your store oak, what are the elements and components you can at your store and that can boost your conversion rates up in this video? I'm going to take you on a quick tour where I show you this elements and components, and later on through this cars, I'm going to show you how toe apply each one of them and how toe add it to your store. So please don't worry. If you follow my steps step by step, you can easily add all of these elements without any, according on without any worrying. So let's start first Creator Dent. The Internet nowadays crowded with thousands and thousands off websites trying to sell products either by truck shipping or other options. So how to make your website stand out? What could help you stand out between all this competition is to create your brand. This will make you look professional and the professional websites earth people trust don't forget you are asking your viewers and your visitors to fill their payment information for you. And this is something not easy. You have tow earn that trust so they are more likely going to feel comfortable handing you their payment information. So how to create your brand? It's very easy. You start by two thing website title. You choose an easy and nice title that can stand out, and that can be very much remembered. Second, you buy a branded domain name. You don't keep your Shopify domain name like this one because it doesn't look good. It doesn't look professional. You have to buy a domain name, and it's not very expensive. Don't worry, there's you have tow, pay some money and do a design for your logo. You can go to Fiverr, pay five or $10 get a designed for you logo. It's very important to have a logo. It's very professional. Remember all the sellers Dewberry from have Brendan domain names and have logos added to their videos, and two that images. So you have to become like them. Also, you have to have a professional email address. Don't use Gmail or Hotmail or live addresses. They don't look professional. You have, and you should have a professional email address. Let's say your website name is by stupefied. Your email address should be something like contact at bye bye Shopify dot com This is something that looks professional here. Domain name should be Bye bye Shopify that come Also having a phone number on your website can booster client trust, even if they are not actually going to use it. So add a phone number to store because it's very important. Second, create urgency in your landing page. Opportunities seems more valuable to us when they are, and they look limited. Remember the last time you were buying from Amazon and the two items left fleshed in front off you? You felt the urge to buy directly because you were scared. You will not have enough time to catch the offer. Apply the simple principle to store maker Viewers feel warrior. They may not be able to catch your offer. Simply tell them that your offer is limited in time and the quantity Let me show you what elements who should Actual product page. Okay, this kind of urgency and through the scores, I'm going to show you how to apply when each one of them to your store and how to add each one of them. Your store, step by step. First, put your product on sale and at a time, countdown like this one toe. Show your viewers how many items are left in your store off this product. Remember the two items left off Amazon? Three. Show your viewers how many people are viewing this product at the same moment, like in looking that Come, let's see this example for so your viewers. How many people? Both this product recently. Let's see how booking that come do that. And remember, you don't have to worry in this course. I'm going to show you step by step, how to add each of this elements to your product page and to restore three. Create Urgency and Egg Trust to check out how to do that. First you add a security Magister check out page to make your clients trust you more to you . Add a timer to check out page. This is create urgency and scarcity. And don't forget, I'm going to show you how to add this to your check out page for Make your products stand out by designing their images and this course I'm going to show you how to add background photo to your images, how to add your logo and how to design amazing products, images that can stand out and that you can use for the Facebook ads or instagrammers. And on your start, I hope you like this lecture and found it interesting. Please do not forget to review my course and leave Ah five stars rating. I have put so much effort in the scores, and I would really appreciate if you can wait it with the five stars rating Syria in the next lecture and let's see what's waiting for us there. 3. Lecture 3 It is time to start working with shopify! Don’t worry you have a 14 FREE trial: Hi there. And welcome to this lecture. In this lecture, I'm going to show you how to start working with Shopify. As I told you before, Shopify is very easy And this is one of the most important reasons why I chose to work with Shopify and why I chose to build my stores using this e commerce platform. So Shopify is very easy and to start working with it, you just have to sign up. This is the Shopify home page. You will find yelling in the course description. You just have to sign up to Shopify and doing get 14 days trying. You can use these 14 days trying to learn Shopify and to get familiar with it. Then you can start your own store or you can choose this two weeks to be able to build your store. It's up to you. So you will find a link in the description, click on it and start building your store with me. So here you just have to enter your email address. It doesn't need to be your professional email address doesn't need to be your story email address. You can choose any of my email address to use as I told you before, We are going toe by a in a professional email address. So don't worry. We are going to change this email address when we go to store. So choose any email address. You can even build two stores on the same email address. So you write with email address in here and you click on start. No. So you just have to click in here. So now we are on this page. You enter your password in here and here. You entered your store. Name you surname doesn't have to be your professional store name because we are going to buy a branded domain name. You can write anything in here, This store name. We show up in your shop. If I, um el the one we are going to change by buying at branded domain name so you can put anything in here If for any reason you don't want to buy a branded domain name, you have toe put your professionals ther name in here to look a bit acceptable. But as I said before, I recommend you to buy a branded domain name. So in here, I'm going to write my store name. Let's say I'm going to build a store that sells knitting stuff. I'm going to call it my knitting store. Sure, you have to choose a more smart title but for not choosing. Okay, The start is already existing. I'm going to choose my anything shop, for example. It's available and I'm going to click on Create your store. So now we're in this page. Shopify is finalizing our store. You just have to wait for a few seconds. Your store is ready. You just have to enter this information. Are you already selling? You can say no. I'm not selling products. Yes. Do you have something to sell? I will say no. I'm just playing around with Shopify. What is your current revenue? I will say zero. Um you can keep this this way and you click on next. Here you fill your first name and everything. You can also enter your business email business website in here if you have one. So this is my phone number. I'm going to click on Enter my store and this is it. This is my story. My Shopify account. It's it's now live and I can work with it if you are familiar with WordPress or even if you if you have built any website using WordPress, you know that it's a bit complicated to do hosting and all this stuff with Shopify, you don't have to worry. You just have to sign up. So here you have the dashboard. You have all the options in here. We are going to talk about each one of them through this course. Here you have your online store information and don't worry. We are also going to talk about this through this course and here you have your settings. So if you click in here, you can say your store. So now your store is live, but it's not active toe. Activate your store. You have to remove this parcel, the one they are talking about in here. Your online store is password protected with clicked toe. Unlock your store. You have to enter your credit card information. You don't have to pay anything, but you just have to enter your credit card information. If you don't want to enter your credit card information, it's OK. You can benefit from the 14 days of trial without looking your store. You can unlock it. After that, you can see your store. Anyone with the password can Tears thought. But you can start selling without unlocking your store. So I'm going to show you how to a local store. But remember, it's up to you to decide when you want toe a look. Your store. So you go two seconds, you go to account and in here you click on edit credit card. After adding your credit card information and the clicking Cooper Shopify will ask you to choose which plan you are going to use. Stick with the basic plan. Okay, You can also access page clicking on this in here or in your home page. There is also this button in here You can click on select a plan. So now you have entered due to credit card information to remove the password protection. You just have to click on online store. You go toe preferences. You scroll down in here, see, you can enable you password page see to disable your password paid, you need to pick a plan. Okay, so you can pick up plan, enter credit card information and our local store. If you want, you can do it now or you can do it after it's up to you. Feel free. Okay. After that I'm going toe to teach you how to do one more thing before going to the next lecture. I'm going toe show you how to choose your store currency and time zone. You go to settings, you go to general, you scrolled out in here and then here you chose your time zone. I'm going to choose. There are so many options. Let's say I'm goingto truth. This one Here you choose your unit system. You're different weight unit. You choose your currency. Let's say I'm going to truth American dollar and you click on safe. So now you have seen how to sign up to Shopify and how to start working with it. And I guess you feel now that it's very easy. It's just few clicks. You just have to sign up. No complication, no hosting. Nothing just few clicks. In the next lectures, I'm going toe take you deeper into Shopify and you will see by yourself how easy it is and how quickly you will be able to build your store. See you in the next lecture 4. Lecture 4 Let me take you to a shopify quick Tour!: Hi there. And welcome to this lecture in this lecture, I'm going to take you on a quick tour around the Shopify dashboard. So after signing up to certify 3 14 days trail, he would be taken to the Shopify dashboard. In here you have the home page where Shopify is reminding you to fill your credit card information and to choose your plan. You can wait two weeks before doing that because you have a two weeks free trial are you can do it now it's up to you. But you don't have to worry. You will not be paying before two weeks. So and here you have the left sidebar. This this is the side. But we are going to talk about and we are going to work with. These are the elements that we are going to change. So here you have the orders. If you click on it, it's anti empty for now because you still don't have any orders that you have the draft orders all the orders. He had a draft on the abundant checkouts. The abandoned seconds are very important because they are that the orders or the checkouts . When clients left your check out page before buying. And you might be You might be using this in the future. Hey, do you have the products here? You can add your products should you don't have any product here. You can add product. I'm going to show you how to do this. It's very easy. And here you have the customers list. Here you have the analytics. They are your website information. Here. You can add discount codes or create discounts. Coats, give your client these counts. And here you have the up. The ups are here to help you build an amazing store. There are many free abs and there are many paid abs. These abs are very important. And you are going to going to use them through many off your store building process. Here you have the online store. You have to click in here toe open the drop down menu. So here you have that him. This is the most important thing about your store. Building is toe. Pick your team. And don't worry. In the next lecture, we are going to discuss each one off these items separately. So you don't have to worry about anything in here you have to choose a thing for your store . Also, there are many free and pay teams and it's up to you to choose between them. Here you can create block Boss. Here you can you can you pages here you can create your navigation menus and I'm going to explain What are these? Navigation menus? Don't worry, Don't feel panicked. And here you can enter your domain. Name a professional domain name for your website. And here you can change your preferences. Okay. And here you have all the settings that you want to work with. You have the payment that check out the general settings a notification that shipping everything unit the Lexx lectures. We are going to discuss each one off these items separately so you don't have to worry about them. I'm going to show you step by step. How toe build your store and how to use all these options. Step by step. See you in the next lecture 5. Importance of Facebook ads for eCommerce stores: Hi there. Building a highly converting Shopify store and the picking suitable winner products are not enough to succeed. If you fade at putting your products in front off people who are interested in buying them , it would be extremely difficult to succeed. And the best and the most effective way to advertise to products and to make them reach the right people and customers is to use place with heads. Facebook ads allow you to target exactly your potential customers. If you are selling drugs accessories, for example, you can tune your ads. Target dog owners If you are selling hiking tools, you can soon your ads to target hikers. If you are selling a high ticket item that only amazed between 25 37 years old and I live in Georgia might be interested in you Can Jr ads to target exactly them. In addition, using Facebook ads, you can retarget people who visited your store or both from you or performs any action on your story. So if someone visited your store and edit a certain product this card and left without buying, you can retarget him with an actual ing the same product and you can offer him at this count called in order to push him and to buying or if someone both a certain product from your store, you can retarget him. Advertising for a related products, for example, And not only that basis, adds, allow you to target people who are similar to the people who both from you. Facebook collects that about everyone. Facebook knows your age, your sex, your hobbies, the things you love. Celebrities. You follow that TV series you watch. So when you asked Facebook to search for people who are similar to customers Facebook search on his database for people who are similar to your clients and show your ad in front of them. People who are similar to customers, either people who will most probably buy from you. Master Facebook ads will help you boost your business and your revenue. And only people who mastered Facebook ads succeed in e commerce. If you want to match Facebook ads, I highly recommend you to check my Facebook at scores available here in my skin share channel. This course sums up everything related to Facebook. It's starting from the basics up to the most advanced techniques each day. The competition is getting higher and higher, and succeeding in e commerce is becoming harder and harder. So if you want to succeed, your only way is to really master Facebook ads. My course is your way to do so. The quantity of information and the quality of the lectures you will find in this course will astonish You don't waste any time now. Finish the scores and go directly to my face with ex course. Watch it carefully and launch Miss any minute. See you that. 6. Lecture 5 Set up your payment and shipping options: Hi there. In the later video, we have learned how to sign upto a fortify store and have to start working with Shopify and this lecture. We are going to see how to set up your payment information and your shipping information. So how to do that? It's very easy. You go to settings here, you have everything related to your settings. You can goto payment because we are going to start with Faymann. So there are so many options you can choose between, but I recommend you toe always have two options on your store. PayPal and the credit card. PayPal is very important because it's widely used all around the world. And the credit card is very important because some people don't to stay pell. They use very credit card information. There is also should be five payments, But I don't recommend them because to you should be five payments. You should have a U. S. A bank account. I don't think all of us have a U. S. A bank account. So I recommend you to stick with PayPal and striped if they are available in your country. If they are not available. Owner country. You have toe. Check the list available and the choose to off them payments. Options are very related to where you are going to sell your products, but I recommend you toe always have paper and the credit card. So how toe that you just have to add your PayPal in here. You chose in here paper. It's press check out. So you click on activate, you sign into your PayPal account and you follow the steps. I'm not going to do that because I'm not really going to use the store. So this way you, um in this way, you set up your paper option. The second option is to accept credit card in here. You choose one of them. Um, so after entering your PayPal information, you were in here and you click on Accept credit card and you choose the option available on your country. And, sure, you enter your information, you follow the steps and they are very easy. And this is it to set up your two payments information. I'm not going through that because it's very easy. And because I'm not going to use the store, you can do it by yourself. It's very easy. Just follow the steps. You just have to enter your email and this is it and activates your payments method. So now you didn't add your two payments information. Let's see how toe put your shipping information. Also, you goto settings. You go to shipping the first thing to do, and this is something you should not forget to do. You go in here, toe your sample box, you click on edit, and you put this 20 okay and you click on Safe. As I told you before, there are two options on how to sell your products online. The 1st 1 is to offer a free product with shipping fees. The second option is to is to offer a paid product with free shipping. Don't forget, you have to offer something for free to make your offer appearing. Let's say you have decided to go with Option one to offer a free product with shipping fees . Now you have to set up your shipping information. If you are going with option two, you don't have to worry because you are billing shipping for zero you are paying for shipping. Your clients are not paying for shipping, so if you go to option to. We don't have to worry about what you are going to do now. If you are going to option one offering a free product with shipping fee, you have toe do that. So we go in here to change our zone and rates information. I'm going to delete this one because this is the one that was done by default. I'm going to click on edit. I'm going to click on the red zone, so I'm going to click on this. This is the shipping zone. This is the rest off the words, All the counters all around us. We click on edit here, you can see the list off countries. If you want to add some country or to delete some country, it's up to you. And here you are going to see the rates related toe the, uh that way. So if you have something between zero and 20 kilograms, the shipping great will be $20. I'm going to edit this, so I'm going to. If something is 40 kilograms, the shipping rate will be zero. This is the first thing we're going to do. We are going toe. Add another late Let's say if a product is between zero and five kilograms, I'm going to call it second rate. I'm going to ship for, let's say, $5 done. I'm going to add another rate rate of between five and 10. I'm going toe build for $8. I'm going to add another rate. Also goto pay $12 then no, it's between 10 and 25 and you go on reading rate as much as you want. There is one more thing I want to tell you before leaving and before finishing this lecture . If you are offering a free product with shipping fee and you want to limit the number of products s old bike lion, others and 1/2 you can use its called or the limit. It's not a free app, but you can use it if you are offering a free products. Very important because you don't really want to reply in tow by 100 items. Three items for nothing. So you goto Absa, click on visit Shopify App store and here you search for order limit. This is the app name and this is it. This is the up I'm talking about. It's for $5 per month. You can click on it and click on Get and you will have it and you would work with it. It's very easy. You can read the instruction in here if you want. Use it through this cars. We are not going to work with a free product with shipping fees. We are going toe shoes, paid products with free shipping. And remember, you should always be offering something free to make your offer appearing to your clients. So stay tuned and let's meet and the next video, where we are going to see how to buy a Brandon domain name and how to add it to your shop. If I store toe, make it look more professional and more appearing to your clients, See you in the next lecture. 7. Lecture 6 How to manually add your products!: Hi there. And welcome to this lecture. In this lecture, I'm going to show you how to add product manually to your store and how to organize them into collections. So in your Shopify dashboard, you go in here to products, you click on it and under here, you click on collections. I'm going to start by building collections. Then I'm going to add products and assigned them to these collections. So amending I start about anything. So I'm selling meeting stuffs. I'm going to create two collections one for knitting needles, for example, and one for Nitin Gillers in here. I'm going to click on Create Collection and I'm going toe Name my collection. Knitting Needles. I'm going to scroll down and in here I'm going to add the condition off the products that belonged to this collection. I'm going toe click on product tag is equal toe knitting needles. So any product with this tag will be added to this collection. Okay? And I'm going to clear click on safe. So now I have created my fast first collection. I'm going back to collections and I'm going toe click on create a new collection. I'm going to call it knitting yours. I'm going to scroll down and in here. Click on product tag. Equal toe Missing your so every product with this tag will be added to this collection. So now I have added my two collections, targeting yards and ending needles with the product condition on them. This is the default collection that comes with Shopify. These are the collections we have created. So now let's see how to add your products in here. You click on all products and you click on Add a product. So the other product you have to add tighter off the product, the description off the product, some images off the product, the price of the product and the shipping information. And sure, here you change that tags and you can add even the collection. So I'm going to add my first ah item. I'm going in here. I'm going to add my first a product. That title is this one. I have prepared my product information. You can do the same before adding your products. So this is my titled Broader at my product title. This is my description for the product. I'm going to place it in here. Here you can change the look off this description by using this editor, you can, for example, make this bold if you want or make it a talic or you can change the color. For example, off this word, like in here, you can add elements you can add also a table. You can add a hyperlink. You can change the text direction if you want. You can change the tax alignment. Also, you can change everything you want about it. You can add an underline. You can change the formatting it's up to. I'm going to keep it this way. Now, I'm also going to add MySpace. Ah, specifications. So I'm going to copy it and enter it in here. Okay, I'm going to make it on boiled, and I'm going to make it bullet point. Like in here. Okay, so these are my specifications. I'm going to write specie. These are the specifications off my products. So this is my product title, my product deception and my product specification. You can make this one underline. If you want. Like this, you can change the look off the stacks to make it better the way you want it. Okay, so for now, I'm going to keep it like this. I'm going toe, make it a bit organized on this is it? So I have added my product title and my product description and my product specifications. Now I'm going to add my product images. Images are very important. When you are selling items online, you click in here on upload images. You upload the two images off your product. For example, this is the image that will first up that will first appeared on your website. So if you want this one toe up a first, you have to drag it like this and put it in here, okay. And here you have to fill the price. This is the price before sale, and this is the price. This is a price before state, and this is the price. After saying if you don't have a sale on your Web site, you just have to fill this price. If you want to make a saying, you put the price here before saying, and you put a price year after safe. If you want to charge taxes on this product to click in here, If not, you remove the stag in here you as your shipping information. So I want to have a weight off zero. For example, if it's the rate if you don't want toe, uh, to make your your customers pay for the shipping, you can add away zero and then this way they will not be paying for your shipping on fees. And this is it. So now I'm going to assign this product to a collection. To do that. I'm going in here two decks and I'm going to add the tags off the collection, the tag off the collection we have created. So I'm going to add anything needles, I think, and I'm going to click on safe. Now let's see how to add our second product. Now I want to add a yard product. I'm going to click on Add product. This is my yarn, a product that when I have prepared, I'm going to copy that title. I'm going to copy the description. I'm going to copy the specification and I'm going to add images. I'm great at the price, and I'm going to add the tag. This time I'm going to write knitting yours. I'm going to click on safe. So now we have free tea created to products each one belonging to a collection. When we design our store and we build our theme will be able to see that each one off this product belong to the collection itwas tagged with. Okay, so in this lecture, you've learned how to add products manu ity and how to assign them into collections. Let's meet in the next lecture. 8. Lecture 7 How to add variants to your products: So we have add these two items, these two products and this video I'm going to show you have to add variants for your product. Let's take this one. For example, The iron one. Let's say I'm selling three colors off this yard the pink, the blue and the white. So in here, you scroll down in here and in variance option, you click on add variants. I am adding colors, colors, variance. What are the all colors I'm offering? I'm offering white. I'm off it, Inc. A pink on I'm offering blue. And after that I'm going to click on save. So now when you scroll down, you see that you have three different variants. Okay, so you should add an image for each valiant. This is the white one. This is the pink one, and this is the blue one. So now we can change and change the price off each off your variants. If you want, you can have a different price for each value 9. Lecture 8 How to manage your inventories!: So we have learned how toe create collections, have to create how to add products and how to assign products toe collections. And we have learned how the ad variance to products in this video I'm going to show you how to manage your inventory. If you are selling physical products, this mean that you need to know had to keep track off your numbers. You need to know how many products you still have in your stock. How many one you can still sell, so you have to manage it invented. So let's take the first, uh, product. For example. There is no invented for this product yet, So I'm going to click on it in here, going to scroll down. And in here I'm going to choose Teoh, make Shopify tracks this product invented and I'm going to put a quantity that say I have put 15. So in this way, when someone purchased this item, Shopify will make this number unless minus one by default without you intervening. So it's really automatically updated. And this is very important because in this way you will know when you are out of stock. If you are. If you're shipping doesn't need too much time if you can. A purchase new item for two days. For example. You can allow your customers to purchase products when they are out off stock. Otherwise, keep it. Keep this one unchecked. Okay, so in here you click on save. And when we go back to our products, we can see that we have now the number off products in stock. Now let's go. And the change the invented, the off this item this item have three different variance. The variance we have created together and we are going to change the invented, the off each variant. Okay, so in here we click on edit and in here you click on Shopify Tracks product inventively. Let's say we have 12. For example. I'm going to click on Save. I'm going to change the other variance. Let's say we have Ah, then off these Now let's go to the blue one on. Let's also do the same thing and it's have eight, for example, and I'm going to click on safe now. When we go back toe, our products will be able to see, and here you can see the number off items that are left in your stock, and this is very important because in this way, shape if I would be able to track down your numbers, and you can make sure that you are not selling a product that's out off stock. 10. Lecture 9 Setting up your domain name and get a free professional email address FOR FREE: Hi there. And welcome to this video In this video, I'm going to show you how to add a Brandon domain name to your store. As I told you before, having a Brandon domain name will make your store look more professional And it will help you make your clients trust you more. As you see when you sign up to Shopify, you will get this link as your shop. If I store you, l you don't want to give that we want toe by a branded domain name toe by a branded domain name. I'm going to use our website called names alone. A casino is a very good website. It's ship and the most important thing it will not only get you a Brandon Doman name, it will also give you a professional email address for free. That's why we are going to use name zero. You will find the link on the scores description, please click on it and see name zero and sign up to an account. The first thing to do is to sign in or to send up. I'm going toe log in. I have already an account, so I have already so I have signed into name Cielo. Here you put the domain name you want to use. You have first to search. You might think about domain names that are already existing, so you have to toe try some names before finding an available one. Let's say I'm going to name my website. My knitting heaven? No, that that come name is not available. I always recommend you to use and they don't come extension. It's it's better. So I'm going to use to try a different name. Let's say my knitting of I don't know garden. So it's available that come is available and it's available for $6.99. It's perfect. You click on this in here and you register check out domains. So all the privacy settings here you choose privacy and this is it. I'm going to the least this one. I'm not going to buy it. Okay, so this is now my order. I want to buy this domain name and this is it to click on. Continue and you can buy your branded domain name. I'm going to copy this. Spend the domain name first. Then I'm going to click on continue. You endure because it card or your payment information and this is it. You add your payment information and you buy you bend the domain name. Now I'm going to show you how to add this branded domain name to your shop. If I store you go back to certify that sport in here you click on online stores, you scroll down, toe the maze, you click on it. Here you have two options. Either you choose to buy other my name from Shopify. What you choose to connect existing domain name domain names from Shopify are a bit expensive. That's why I use Nemsila toe by my domain names. So I'm going to click in here. I'm going to write my branded domain name and I'm going to click on next. So now you see this You have to change the name Sheila Settings Toe fits with these requirements. Don't worry. I'm going to show you how to do that. So you go toe Nemsila in Here you go toe domain manager. You click on your domain name you click on then a sicker than here. He's screwing down to find Shopify. This is it. This is Shopify and you click on, apply template and you click on Accept. And this is it. You go back to your ah Shopify store and you click on OK and you don't forget toe, keep the, um, direct all traffic toe. This domain name checked Shopify needs 84 hours a process to domain name. So you just have to wait until you domain name will become available in your start. Okay, when it's available, which is something like this. Now I'm going to show you how to get a branded in the address from Name zero. As I told you, it's a free branded email address. It's very professional, and it will look good on your store. So how to do that? You go back toe, manage my domains, you creek on your domain name, and you get back to this page. And here you click under email forwarding. You click on confident, okay, and you choose to add an email address. You can choose, for example, contact. Add to the store name. You want all the emails sent to this email to be four border to your email address or Gmail or whatever you re client will see this they will send their emails to this email, but that females will be in reality going to your email address. So just like forwarding emails from any mate another one. You're right here. Your email address, like this one, for example, blah, blah, blah, and you click on submit and this is it. Now we will have a branded email address. You will add it, and you can add a tour store. So now we have seen together how to add a brand, a domain name and how to get a brand of email address. I'm going to show you how we're to add your email address and the next video, and I'm going to show you how to start working with Shopify in Easy and Quick Way ST John and meet me in the next video. 11. Lecture 10 Build your awesome eCommerce store in few steps!: Hi that in this video I'm going to show you how to start working with Shopify. So the first thing to do is to sign into Shopify account. You go toe a line star and you click on it. You choose teams. So now we are going to add I think to our story. We don't have anything yet. You are going to choose one. You scroll down and you click on explore free themes. There are many Shopify themes 31 and paid the one. But for now, we are going to stick with the free ones later on. If you want toe Explorer more and pay for your seem, you can do that. Many teams offer many options. Uh, if you know how to work with when one off them you are going to be able to work with anything. So it is the same paid or free. They all work less in the same way And I have any additional option You would be able to ask the support all They will come with tutorials toe show you how to use them. So don't worry. So I'm going to choose, um, this one and I'm going to strew the beauty and I'm going to add simple. So I did. Now add my theme toe my store. I'm going to click in here to see our store. Okay, so the team is now available. This is my store name and I have to customize this team to look better. But it's available. Know how to customize the thing. It's very easy. You go back in here and you click on customers. Eso here you find all the options will be able to change on your scene. Here you have the header. It's that website title. You can also have a logo. You can have the website Al title left or center. As I told you before, it's better to have a logo image for your website title and two other to store. It will look more professional here. You customize the logo size and here you have you will add them in you. I will show you how to add the main menu in here. So I will. I'm going to sign in to my Shopify admin. I'm going to click in here, click in here on online store and he will hear would have navigations navigations will take you to the menus. OK, here. You have two menus. See you have here you have seen two men use footer and main menu. Okay, here you have main menu at foot and menu. This is the menu you want to change to be able to change this one in here. So here you click on main menu. Ah, there is the home. There is the catalogue a month. I want to add another menu. For example. I want to add a pages goods called about us. But before being able to add this page, I should have this lay this page built before I'm going to show you after some minutes how to build a page and how toe added to the menu. But for now, you have to know that to change this menu you have to change this man. You're under navigation. OK, so I'm going to pick the menu main menu, and you can have you can have announcement shared. This will give you announcement. And here, if you are doing a sale or something like that, you can write in here 80% upto 80% sale. Say, for example So this way you're you visit, viewers will be able to see that. Say directly. I'm going to change the bar color for that, for example to make it stand out like this. And you can't change the text color If you want to black to any color you want, you click in here and choose your color. Okay. And this is it. You can have an announcement link. If, for example, you are doing a safe for some products, you can have the link off this products. I'm going to show you how to create a category. I say it's category, as you can add it in here so you can proceed with the say so when someone visits your home page and click on this, he will be delivered. He will be redirected. Toe are stays page with the items on, say, for example. Okay. And you click on save in here. So this is how we change. I would headed. Look. So he This is the image with text of relay. I guess they're talking about this image. You have to pick an image for your store. I'm going toe pics obey and I'm going to pick animals. Use this website because it offers three images with beautiful sizes and many options. So okay, I have this one, for example. Let's say I'm going to you that I click on it. I don't know this image I've have already signed upto my picks Obey account for free. So I just click on download in here. I'm going to select, select emerge and I'm going toe upload an image. It's in my downloads and this is it. I'm going to choose it. So I have added this image to my story. If you find that this image color is very strong and that text is not showing clearly above it, I'm going to see if I can change the alignment off the stacks. If no, I'm going to show you how toe adjust the colors off this image to make it a bit less colorful. In this way, the tax will put up better So and here you have the image alignment. You can show a stop. Let's see what it would. Okay, it's change something. I'm going to choose bottom. I'm going to choose Middle is the best. I'm going to keep middle here. You change this headline title. I'm going to write. Um, he had you find admitting access stories. Accessories. Okay, this is the headline you can't choose. Um, smaller headline if you want, but for now, I'm going to keep this one here. You change the text written in here. You can choose up smaller one in the heading, for example. I'm going to change. I'm going to put this in here and then he'd I'm going to write the place, read senators. The place litters dream about. Okay, So perfect. Now you select the height. I'm going toe. Stay large. It's bigger now. You can keep a small one. Small is good because you don't want to. The image toe Take all the all your home page. Small is good. You can We can see the medium together. No, I will keep small because in this way, when someone land on your home page and he will see the image, then he can scroll down and see the products. The image will not take all the above the fold content area. Okay, on this is it. You can add a button in here. Let's say I want to add Ah, check our products. Andy, I'm going to add products. All products, for example. He You know, we have a button. This is very cool. Now you have a an image, a beautiful image with the headline A sub headline and you have a call to action. But I'm a new on your page. So in this way, where someone lead in your page he will be able directly to click on this and check your products If he wants, he can see also the albums on sale. This is really awesome. I love this, uh, this team So I'm going to click on safe. Look here you have the future collections when I show you how to build collections would be ableto undersoil understand more how to use this. But it's also very easy. You click on it here you names collection Let's say I'm going to say it. Ah, Knitters essentials. You choose a collection, you will have many collections. I will show you how to create collections and how to be able to pick them here. But when you create them on your Shopify, you will be able to pick them from here. It's very easy. You pick your collection, you choose a number of products. Pero let's see and what I want to have. Four product and you choose the number off growth. Let's say I want to have one row, okay? And you can click on So view all but I'm this way. If someone wants to explore more, he can click on here and here and go toe all the products that are under this category and you click on safe. We have changed this and this and this and this. Now we're going to change this. This is the section related to it. We click on it here. You can, for example, have a product put on sport. I'm going to choose some knitting needles, for example. Image. Let's say let's say we have this item and we are selling this item. We're going to use this image just as an example. Okay, so we I don't know that the image I will click in here. I will add the image. Where does this is it? I'm going to click on select. Looks beautiful. I'm going to choose the element that's left. I like left. No, here. I'm going to change the headline. Let's say I'm going to write the crush a hook Books you should have here. You can change the text. Whatever you want. Here you can add a label like get these hooks and you put the specific product link and you click on save. So now we have changed this item in this section. We have this section. It's on my images slide. I don't like slides. They are very bad for websites. Speed. That's why I'm going to delete the section. You can change if you want. It's very easy. It like it works in the same way as everything else you click on here. You can change everything about it. I'm going to delete the section. Okay. Perfect on. I'm going to the city should have a footer in here. We can change the food here. You can change the menu as I told you before and the navigation you make a menu and it will be available in here. And we can add these if you want. Um, you can also add a section if you want. You can do what? Everyone. So now you know how to work with your theme. How to modify your theme a little bit. Let's see how to add pages, health at products, how to add the collections and have to work with them. So I'm going to click on here back to themes like to me. Let's see how our website looks now. This is it. Looks big foot. Okay, Perfect. So now we are going to work with each one off these options, and I'm going to show you how to work with each one. Let's start with writing a block posts you click in here. If you have worked with a WordPress before, you will find this very easy. But if you didn't don't worry, I'm going to show you how to do that. So here you click on Create Block. First you write with everyone. Let's say that I could will be my meeting story. You can write a story about products about everything you want. You add that you can add an image in here if you want. You can, um, change its size, for example. Okay. And you can add, let's say can attacks blah, blah, blah. You can't change the size of the text At the size of that. You can change how it looks bold, italic. Everything can change the alignment, you can add change Connors. You can add images you can at tables. You can add videos. It's very easy. It's very easy to work with it. You can add a hyperlink, whatever you want. Let's say I have written blah, blah, blah, love, love, love, love, love, love. I'm going to make it visible and I'm going to upload an image for this article. It's I'm going to choose this one. You can add an expert. Here are summary for your for your practical, whatever you want. Blah, blah. I'm writing level all the time and is the author. You will add this book to news, and you can't add tags in here and you click on Save, and this is that you create your first block post. It's very easy. But was William start on stores? We don't create many block posts, so you're not really going to use this, So now you go toe create pages. This is very important to create pages because pages will be used in your header in here. So I'm going to click on that page. Let's work in the same way as Block Post. Let's say I'm going to add a page under the name about us. It's very important to have an about US page on your website. It's very professional and it gives trust. I'm going to write. For example, we are here toe after you, the best meeting accessories ever. Here. You will find everything who will dream about and blah blah blah. You can write whatever you want. You make it also visible. Um, you have the template off a page, a normal page, and you click on safe. This is it. You have about a space age. I'm going to show you how to edit your, uh, your seem. Now I'm going to create another page I'm going to right here. The title will be Contact us. Stay tuned with us. Ask us whatever you want. I'm writing. Whatever. Okay, so you have to take good care of factual, right? And here you choose a page that contact and you click on safe, and I'm going to show you how this page will look like I'm going to click on view. This is the contact us page. See in here. Your clients will be able to contact you to send you very questions. And this is also you will be receiving these messages to your email address. So it's very important to have a contact us page. Okay, so now we have two pages. Okay. Now I'm going to show you how to add these two pages to your main navigation Heather. So you go to navigation under the main menu, you click on it and you you click on add menu items. I'm going to add about us. Okay. I'm going to choose a page and about us, and I'm going to add it. I'm going. Also toe add contact us what are indeed? I'm going to truth pages, and I'm going to choose Contact us. I'm going to click on it, and I'm going to click on safe. Now. I'm going to refresh our store and make you see how these two items will be available in here. See, this is very easy. Very simple. And you can easily change everything. So we would go back in here and this is it. Now you have changing main menu. You can't change your foot and menu and the same way Now I'm going to show you how to add products and collections. You can choose between two options. Either you choose to add your products first, then toe address collections or categories. All you choose to add your collections, then to add your products. It works in both ways. I'm going first to go toe products in here to click on it under collection. I'm going toe click on collections. I'm going to sell by K, creating my collections. I'm going to create a new collection. I'm going toe Name this collection. Sale collection. I'm not going to write anything in here. I won't Onley toe change this. I want tohave. The product tag will be equal to 80 percent C. So when you have this tag on your products, you will be. This product will be automatically added to this collection and I'm going to click on safe collection. Son, I'm going toe. Add also another collection. But did we have here? We have anything essentials. I'm going to create this collection and I'm going to say product tag should be equal toe knitter essentials and I'm going to click on safe. So now I'm going toe. Create a product on Click on in here on products on. I'm going to click on add product. So in here you add your product. I Let's say I'm going toe. Let's go toe Ali Express First I would right here knitting. Neither is I. I want to pick any random A product just to be able to add some photos. Okay, Lets say I'm going toe. I have these items and I want to sell them. Let's say I'm going to add this product to my shop. The first thing to do is tow. Have that title. Let's say these are Christian hooks, 21 size karoshi hook. Let's say this is that the product title like this Here. You add the description off this product, I'm going to scroll down. Maybe I will find some description here and why I will add it. I will add whatever like this. Okay, I will not make it bold. Okay. Hey, I want to add image for this product. Sony. I'm going to click on upload Immense and I will have this collection off images. I'm going toe Pick this on this one, for example. It's so I have truth. This too. I click on OK, so I have added the images for my product. He did you would write the price. Let's say I'm going to sell them for $15. Compared prices that price before saying so. If you put 20 for example in your website at when he will be seen as the assess the price before sale and this would be seen as the price after say, I don't have said on this item, I'm going to say Creek, And this is that we want to keep the shipping for free, the weight zero. So the shipping is for free and this is it. Here, you should add a tag that will make this item shown in this I this item in this circuit here, you have to add the tag that will make this product shown below this collection. So you copy that tag in here and you add it in it and you click on safe Now I'm going toe online store. I'm going toe customize my theme. Uh, it's already working, but I have to choose in here. I'm going toe another extensions. I want to. So the essentials collection and I'm going to click on safe course is this is it. Now this product will be shown under this category. So this is how you organize collections by tag, and you organize products by adding the appropriate tag to each product. If this product wasn't on, say you can add the safe tag on it. Then this way it will be shown when someone click on this tag on this about in here, okay. And to change the collection in here, you just have to go back. And Heather here you scrolled out and you paste your let's say collections and you choose the same connection collection and you click on say, this is it. It works easily and simply, Let's go back to Shopify and see if we still have anything to learn about this stuff. So we have learned out at product and how that collections have to customize our theme. And, uh, this is it for now. This is it. I'm going also to show you how to add your then the email address to your shop. If I store and here you click on settings, you go toe general. And in here you add your customer inmate. This is your account in male. And then here you add your customer email in here, you add your contact at brand domain name dot com email the one we have done a name. Zero. Now you've learned how to work with Shopify. If you still need any help or if something is still complicated to you, please do not hesitate to send me a message. And don't forget to review my course and leave Ah, five stars ating to this course because I have put so much effort on it. And I would really appreciate to know if you love it. If, for any reason you think that this course doesn't deserve our five starts rating, please let me know Send me a message and tell me, how can I improve the scores to make it? Ah five stars rating course, See on the next lecture. 12. Lecture 11 Three elements to be added to your product page for a higher conversion rate: hi there. As I told you on elated video, creating urgency in your store is very important. People act rest when they are worried that their opportunities are limited. So you have to create this sense of urgency in your product page. You do that by adding the following elements. First social proof. These are modification off recent say's that show up on your store. The first thing they do. They increase customer buying confidence on your Shopify sword. The second thing they build trust and credibility by letting customers know what other suppers are doing on your store. Three. They create a sense off, busy store and boost stays. The good news. Is there a free app to do that? It's gold, Say's pop up. The second thing to do to create urgency on your brother page is toe. Put your product on sale and add account dollar and show your viewers how many items are left from this product. In this way, you are working on two points. The 1st 1 is telling your visitors that the offer is limited on time, and the second thing is to tell your viewers that the offer is limited in quantity No, we are going to see an app that do this. It's not a free app. It's for $2 per month. But it's very important to boost your conversion. Hi there. So this is the up I told you about. It's called, say spoke by begetting It's a free app so you can get it for free. You can check the they move in here If you want to make sure it works in the in the same way you want it to work. And here you will see that pop up in some seconds. So this is a social proof pop up. It's very important for many reasons I said before So to get this app, you just have to click in here. This is my shop. I will click on Le Guin so I will click on install up. So now the app is installed. So this is the ab dashboard and in here you can change everything about this app. So here you have the settings here you can change the tax that will show up on your social proof pop up here you can change the team. You can't change the options. That timing the location of the pop up and everything and you don't forget to click Save in here. So working with this app is very easy and it's very important to add this after store, especially that it's free. The second app I want to talk about It's called Horrify Countdown Timer. There are so many countdown time and APS on Shopify app stores. You have to choose one of them. I like to truth this one. You can choose another one if you want. The most important thing is to get and have that will give you that job done. So this app will help you a future Watch this tutorial. This app will help you get to things the countdown and this sentence. You have many options you can choose between them and you can choose what kind off options you want. If you want, you can check that demon of the demos in here you have many options between them. You can change between them and threw the one that fits your store more. Uh, this app is only three for two days, so you can choose to work with it or you can choose to work with any other app that do the same job. So in this lecture we have learned how to add social proof pop ups to your store and how toe add urgency to your product page by adding countdown to your product Page states you on and Meet me on the next lecture. 13. Lecture 12 The Perfect Solution for your biggest nightmare “Abandoned cart Problem!”: Hi there. And welcome to this lecture. One of the worst nightmares any drop shipper face are the people who leave the store while checking out some people for their email in here. They fill their information, they click, continue to shipping metals and this is it. They don't come back, they don't continue the process. And this is very bad. These people leave the store before paying before really buying our products. So to fix this problem, that is an app that will help you retrieve some off the clients you lost. It's called abandonment protector. Plus, this app will help you send images toe the client who left and these emails will be sent directly after the client leave to remind him that in his start there is still some item. And the first inmate you would remind him off the item he left on the cart on the second in Maine. You may give him Ah, 5% discount at all. The third email, you might give him a 10% discount. And this way you urge this client to buy from you. You give him an additional reason and you remind him that there is some items left on his car. This app is not free. It's a paid up. But it has 21 days a free trial. So you don't have to worry. You can try it for now. It's very important and it will boost your converting rate. So you have to use it. It's very professional and it's very important. And all good drop shipper use APS like this one or this one itself. So for now we are going to download this app to either to our store and I'm going to show you have to work with it. So we are going to our certify dashboard in here. I'm going to copy the name of the AB. I'm going toe acts in here. I'm going toe visit Shopify App Store. So we are now on the Shopify App store. I'm going toe pace the name off the app and click enter. So this is the app I'm talking about. I'm going to choose it like this and I'm going to click Get so the APP is now being installed on our story. I'm going to click on install lab so we go back to Howard Epps and this is the app we've just installed. I'm going to click in here to show you how to work with it. It's very easy. It works with drag and drop, so you don't have to worry about anything. So to be able to work with this app and to set up this app, you have to add your payment information. Do not worry. You are not going to pay anything before the trial times. And so for now we have to go to Sochi. Five your payment information and choose a Shopify plan. Don't worry, you will not say anything until the free trying time ends. So I'm going to sign into another story I have already made where I use abundant protector and I'm going to show you some of the inmates I have designed for this. So this is the AB dashboard, and the first thing to do is to click it on settings to fill your seconds in here, because these are the settings that I will be added by default your email template. So it's important to fill these information before going to design and you were email templates. So after feeling this, it's very easy. There are very normal questions after you filled them. You go in here to this. This is what you are going to work with to send three inmates and place to people who left the shopping card. Including, for sure I linked to return to the card. And you can also include some sale. If you want to give your viewers an additional reason toe act fast and by So I'm going to click on edit so you can see that I have designed to inmates on Lee. The 1st 1 will be sent after 10 minutes, and the 2nd 1 will be sent after five hours. You should not wait a long time before contacting your viewers because if you did, they will be changing their minds and they will be forgetting about your store. So you have to act fast. The first email you have to send, you have to send it directly after they leave the check out five or 10 minutes today. Then you remind them after two or four hours. Then you remind them after 10 hours and this is it. Three males, Either they act or Dave. Okay, So I'm going to kick in in here on edit inmate and plate. And don't forget to make it active in here. So this is my first inmate in here. It's enabled, and the email will be sent 10 minutes after being ah abandoned The check out the subject in here I have written the subject on and you can also add this tag like I'm going to show you . If you want to add the client name in your subject, you can do that. It's very important because it makes you email personal. And here you add your pre Heather. And in here you design your template. Okay, I'm going to show you how to design a template off yours. It's very easy. The first thing to do is to choose a category. If you want to see all the templates, the basic templates, the free shipping template or the discount code I'm designing, let's stay the first inmate. I don't want to add ah discount so you can kick in here on basic. So here you have the templates and you can't pick one off them. True that one you want you are. You can also edit this template. Don't worry. But for now, choose. I want to start with. Let's say I'm going to choose. Um, let me see which one is the best. I'm going to choose this one. For example. I love this one. So here here you have high. Let's say I'm called rehab. High rehab. We have saved your selected items, but remember many off our popular and limited edition items Stand out quickly. You can add it that if you want, also because I'm going to kick, select and play to be ableto added it, we have selected the template. Now we will be able to edit it. I hear it start with high client name. It's very important to make your email personal, and you can click in here to edit this text. If you want, you can. At the bottom, you can add a keyword. You can instead an image if you want. You can change colors everything you want to do. You can do it in here. You are familiar with this kind of editor, so it's very easy to work with. Okay, here you have the stacks. Also, you can edit it. If you want. You can change the color, and in here you have the card so I'm going to click in here to show you the options you can choose between this different, different options is that you chose to show the price also or the name. You can choose to show many items on that. So I'm going to choose this one, and I'm going to click on safe. So in this way it shows up to three CART items, and here you have the go to your card. It's, um, directly working, so you don't have to worry about anything. It has the return link embedded on it, so I'm going to give this back to editor. Cancel. You can change the stacks if you want. You can change everything in here if you want, and you can change the Facebook at everything. If you want to add an element, you just have toe. Take it from here and drop it like this is it? It's very simple. I have added an image I could can click. You can add your image if you want to add your heather in here, you can add an image you can and everything you want. You can add your drops store logo if you want. Let's say, Now you want to add a coupon car, you just have to do this and like this, But but wait, I'm going to show you a template with, uh, coupon code already embedded. So I'm going to click on change template in here. Okay. And I'm going to click on this count codes. So I'm going to choose this one. For example, I'm going toe, apply the templates. Why? We can work with it. So, for now, this is your couple card. Okay? If you click in here, you can't change everything about it. You can even change the coupon start. You can choose any off these. You can change some off some of the things related to them, like the colors. But you can change everything. Let's say I'm going to pick this one in here. You can change the color of these. You can change that color text. You can see what you can change in here. You just have to click on it. And it would work so you can choose to add a discount code that this up would be generating automatically. All you can add a fixed, uh, discount code that you have created on your shop. If I store in here and you can say can add how many days it will that be valid, Everything you want to add and the other two will find here. So after doing that, you just have to click save and it would be working with you. So it's very simple toe work with. With this app, it's it's just a drag and drop thing. Everything you need is in here. You just have toe modify the colors to modify the design and what everything will be fine. So so, using this app, you will be able to send three e mais to the people who left your store before finishings check out and this email you remind them that they left some items on their cart. And not only that, you can also offer them awesome. This town's so in this way, you push them to act fast and take your offer. I hope you like this app. Let's meet in the next lecture 14. Lecture 13 Get your seat belts ready you are going to meet the exist intent popup!: hi there, and welcome to the structure and this lecture. We are going to talk about a no symmetric. It's called the exit book up Intent. It's a pop up that shows up when your visitors or your viewers decide to live by hovering over this in here or by scrolling down on their mo buys and this pop up you give your viewers you're leaving viewers I know off to urge them to act now toe by now, before leaving the exit. Intent to put out is very important toe any stores, and the good news is Previ is offering this pop up for free. So this is the app I'm talking about. It's called Privy Free email pop ups with exit intent. Previ has a free virgin. So for now we are going to work with a free virgin and later on, you can you can upgrade if you want. I'm going to click on Get and in here I'm going to click on install up. So this is a Previ dashboard, and I'm going to show you how to work with it. You click in here on new campaign, you choose a title for your campaign. We think exit and you click on Create country so that in Mayfield is always recommended. It's always required, so the in Mayfield is always required. You can't remove this. You have to keep it here. You have the validation. Don't work with it. We are going to the next step to the design. So we click in here to true the design we are offering our viewers at discount in the return off the inmates. So we have to truth. I put up that looks in this way. I'm going to choose. There is one I use. Usually it's and here I'm going to try this one. So I'm offering my viewers. My liver's a 10% discount and the return off that email so they have to fill their amaze. They click on Get Discount and they get the disk out so you can change everything about this pop up. You can change the text. You can change this. You can't change the order if you want. By dragging these things in here. It's very simple. You can change the color and everything, and you can check the mobile view if you want, so I would keep it like that it is, and I would click on save changes. Okay, so you know we have the pop up triggers we want to choose. What are our pope triggers? I will only choose the show on exit intend, and every day and you click on save changes. I want to have it on the corner tapped upright. It's good. And this is the thank you page that will that your viewers will see after feeling that in May's. If you want to change it, you can also change it. It's nice as it is. I would click on safe changes and this is it. Now I'm going to click on Next step here. You have to choose the coupon code that your viewers will see you click on in here, you click in here to add a couple code, so I will call it couple to. For example, I will. True is to have a percentage off 10%. You can have 5% if you want. Here I will name my coat and I will click on safe. So now we choose the Cooper save changes and we click on next step. We don't have We don't want to work with other spender. Now these are the images that will be sent to your clients when they sent up to your newsletter or when they send up to get the code. You can click in here and change it if you want. For now, I'm not going to work on this, and I'm going to click on Publish. So now my campaign is active. I want to remove this one because this is the one that shows up when someone just enter your you. Can't you draw your website? I'm not going to work with this. It's a pop up. It's a newsletter Pop up. I want to stop this campaign. I just want to have my exit intent pop up. So this campaign is now inactive way . 15. Lecture 14 One more awesome trick to make your checkout page ROCK!: Hi there. And welcome to this video. I'm doing this video to show to show you how to add this banner in here to your check out page. It's very easy. The first thing you have to do is to go to footer in here to design this banner. After designing this matter banner and adding the security badges, the code promo number end up and whatever you want to add, you go in here toe your Shopify dashboard under online store, you click on customized. The team said things. You go to the check out settings in here, you click on it and you add your photo under the logo section. You can center, they're no good, change its position or maybe edited if you want. So this is it s simple as that. 16. Lecture 15 Tune your settings your checkout and your preferences: Hi there. In this lecture, we are going to talk about some additional Shopify settings. So to talk about them, we're going toe our online store in here. We're going to click on themes, customized teams. So, as you remember, we have discussed all these things in here. Now we are going to talk about this about the theme settings. You know, this section is very related to the team you are using, but usually you will same the same settings on all the teams. So in here you can change the color that typography that social mean that that fat vegan and the check out we're going to talk about, we are going to talk about each one of them. So about the colors. I'm going to show you a corner that you want you where you will probably going to change because it's very important that the corner off your buttons, it's the color of your call to action buttons. So if you want to change the color of this button, for example, you click in here on colors. Hey, you click on a button and the choose at different color C. I'm going to choose a color that stand out, for example, I'm going to choose red like this. Here, you can change everything about the colors about the heading, the body tax, anything you want to change. Okay, so we go back in here, you change the typography. It's very simple. You change the size off your text and the found family. Here you change your social media information. You can add your social media information on in here. To change with fabric in the Republican is the thing you saw in here. You have to design a Fabricant a squarish tropical for your website and in he entertains will check out settings. Okay, I'm going toe talk a little bit about check out settings in here. You can change the background image off your check out settings and here you can add a local for you. Check out and in here you can change the rest off the information. So the tax, the colors, everything you want. I'll commend you. Keep the same bottom called colors in all your store because in this way you will be associating the call to action with a color. So if you use a red color and your product paid. Use a red card on your check out page. If you have any question about these settings, please do not hesitate to contact me and you ask me. So that is also one more thing I want to talk about. If you go back, if we go back to our dashboard, our Shopify store, I want to talk about some settings in here, and yet you're check out settings. So here you want toe change will check out settings. I recommend you to keep yeah, the account as disabled. So in this way, a client can buy from your store without having an account in here. You can choose if, if your client will be using his phone or his email on here, you can required last name. If you want, require first and last name. I recommend you to stick with the last name because in this way you are and making less friction, and it's it's better for your website. You can change all the things you want to change on you click on Save. Also, this section is very important because if you want to add a refund policy, our privacy policy or a terms off service to website. This is the section where you can add them. Here, you can click in here to generate a four month. You just have to cope with this format like this and go back to your pages in here and create a new page. You based everything and you click on the front. It's that easy. Now You have a refund policy page. You click on Save You book that you go back to navigation in the main menu. You add this speech and this is it. You can do the same toe all the settings, toe other check out settings. Let's go back in here to check them so you can add every found setting. I refund the refund policy can at a privacy policy or times a few off service policy. It's very easy, and you can do it just by few clicks. So what else can we change? We are going to settings. The SEC. If there's still any things we want to change going toe a notification here. He did so changed a notification. He there are the order confirmation. The order can sell the order refund if you click in here, for example, you will see the court off the text that will be sent to your customers. It's not very difficult to read this card or to change anything on it, but you can keep it as it as it is. It's very good. There is still one more thing that I want to talk about. If you want your customer to receive any main with the tracking cold off their shipping, you have tow change, something in the notification or just a few Shopify store. You have to go in here to notification and in the shipping confirmation, you have to change the step late. Do not worry. I would give you the link where over Low explained in the days I have to change this template. We just have to follow oglers instruction, and you will be able to send in age to your customers with the tracking idea. There are so many settings that you can change a new Shopify store, but if I tried to talk about most of them. But if there is still something that you need to change and I didn't talk about, please do not hesitate to contact me 17. Importance of Facebook ads for your eCommerce store: Hi there. Building a highly converting Shopify store and the picking suitable winner products are not enough to succeed. If you fade at putting your products in front off people who are interested in buying them , it would be extremely difficult to succeed. And the best and the most effective way to advertise to products and to make them reach the right people and customers is to use place with heads. Facebook ads allow you to target exactly your potential customers. If you are selling drugs accessories, for example, you can tune your ads. Target dog owners If you are selling hiking tools, you can soon your ads to target hikers. If you are selling a high ticket item that only amazed between 25 37 years old and I live in Georgia might be interested in you Can Jr ads to target exactly them. In addition, using Facebook ads, you can retarget people who visited your store or both from you or performs any action on your story. So if someone visited your store and edit a certain product this card and left without buying, you can retarget him with an actual ing the same product and you can offer him at this count called in order to push him and to buying or if someone both a certain product from your store, you can retarget him. Advertising for a related products, for example, And not only that basis, adds, allow you to target people who are similar to the people who both from you. Facebook collects that about everyone. Facebook knows your age, your sex, your hobbies, the things you love. Celebrities. You follow that TV series you watch. So when you asked Facebook to search for people who are similar to customers Facebook search on his database for people who are similar to your clients and show your ad in front of them. People who are similar to customers, either people who will most probably buy from you. Master Facebook ads will help you boost your business and your revenue. And only people who mastered Facebook ads succeed in e commerce. If you want to match Facebook ads, I highly recommend you to check my Facebook at scores available here in my skin share channel. This course sums up everything related to Facebook. It's starting from the basics up to the most advanced techniques each day. The competition is getting higher and higher, and succeeding in e commerce is becoming harder and harder. So if you want to succeed, your only way is to really master Facebook ads. My course is your way to do so. The quantity of information and the quality of the lectures you will find in this course will astonish You don't waste any time now. Finish the scores and go directly to my face with ex course. Watch it carefully and launch Miss any minute. See you that. 18. How to bring free traffic to your store: Hello there and welcome to this lecture. No matter at which stage of business is driving more traffic to your store, is always one of your most important goals. Well, yeah, surely you should never bring any traffic. You should always bring people who are interested in your niche and who might end up becoming your loyal customers. So how do you bring traffic to your store? Well, apart from doing Facebook ads or any other type of paid ads and from using social media influencers. Working on your SEO is one of the best marketing strategies that you can adopt. Let me explain this further. Seo stands for search engines optimizations. In other words, it's about optimizing you'd stored. So it shows when people search on Google for related keywords, Let's say you have a store that sells travel mugs. And let's say that when someone types this keyword on Google, you'll store shows at their first results. This keyword is searched around 40,800 times per month in the USA. And I'm not talking about the worldwide search volume here, only in the USA. So now imagine that 10% of people who typed travel mugs clicked on new link in Google page results and visited due to store. This means 1400, 80 visits per month for free. Now, imagine that your conversion rate is 2%, which is not a very awesome conversion rate. It's a very average conversion rate. So with a conversion rate of 2%, this would mean 30 new purchases burn month. The higher your conversion rate is, and the higher your customer ID card value is, the more money you will make. And guess what? All of this, just because your store rank for one keyword. Now imagine rating for multiple keywords and do the math. Many people think that getting free traffic from Google is a fantasy and that it is impossible to make it. Others think that SEO is a super simple procedure that only requires including some relevant keywords here and there. Well, optimizing your store for SEO is not a job. You do a likely or without the prior knowledge, because unless you know exactly what you are doing, there is a greater probability that you will be losing your time and energy without getting results. But at the same time, this doesn't mean that it is a fantasy. Seo is a long-term procedure that needs time and effort, but it is totally worth it because it has the highest return on investment compared to any other e-commerce marketing strategies. And because when you optimized for SEO, you wouldn't need months before starting to see the results of your work. Many people think that it's not effective, but this is not true. Optimizing Bootstrap for SEO will not only drive more traffic to stored, it will also help you to enforce your brand. Everything we do to optimize your store for SEO helps you to increase your brand awareness to make your store more professional, and to provide a better user experience. Amongst tons and tons of other things. As much as i value Facebook ads and find them essentially to scale your business and says, I value SEO and the importance of optimizing good facade to rank higher on booger. Specially if you are on a tight budget and, or you look at your business as a long term business. To help you mastered SEO and to show you how to optimize your store and what the strategies to adopt in order to get higher ranks on Google. I have prepared for you and SEO full master class for e-commerce Shopify stores. This master class gives you step-by-step guides to follow and shows you exactly what you should do. Everything if explained in details and examples. In this course, you will learn everything related to SEO for e-commerce stores. Starting from the basic strategies up to the most advanced ones. To get access to this course, you just have to click on that link. You will find in that description of this course, or you have to go to my profile and check out this course. So click on the link, sack MySQL master class Android, and let's start to optimize your store for SEO together. Thank you and see you in the next lecture. 19. Email Marketing Introduction: Hello there. And welcome to the structure. In this lecture and the following ones, we will be talking about a male marketing in this section. Off the course, we are going to talk about everything you do to collect your customers in males and how to use these remains for marketing. Well, this is somehow advanced a little bit as you can start your store without this, however remain, marketing is one of the things that will make your store profitable. It's a back front work that you do. Once you build the system ones on, then it will work. And the green you states. So what we will be discussing and the following lectures how to collect emails, how the main marketing system works, how to write your remains, how to stay out off span folder and what campaigns you should be running. And we will start by talking about how to collect your image. So get ready and meet me in the next lecture. 20. Email Marketing How to collect emails: Hello there, and welcome to the structure In this lecture, we are going to talk about how to collect your viewers or your customers images. Well, you can do that through the front waste. The 1st 1 is the newsletter. Sign up where you ask your viewers are your customers to join your mailing list? And you add this form either on your footer or on your side. But the second way is toe. Ask your viewers or your customers to contribute on your promotions so you can, for example, collect leads by running lead generations offers on Facebook. You give people something in return off their images, and this is something I discussed briefly in my Facebook ads course. Or you can collect your customers leads by using abs like the spindly it offered, in which you will be often people a discount. In exchange off that they spend a in in which you were offering people discounts in exchange off their maze, they spend them in and get it done, and this is actually a very smart thing to do. And to understand why we just have to look at the same psychology and impractical fellow off when you give customers something for free. They sees in that to you, and they are more likely going to buy from you. And so this is what we are going to do. They are going to give them a free discount, poor coach, and we are going to get them into buying from us. And you can add this to store using some abs like pretty, for example, or you can pick any other up on the story that does the same thing. The third, where you can use to collect your customers lead is the exit intent. This is something that looks very well. You captured the email addresses off your customers. When they are about to leave your store, we can write something like, Wait, don't leave us until your email so we can give you a special discount. And also to do that, you can use the same app. The four source to collect your customers. Email are the abundant car. This is when someone reached the last step off your order process but don't finish. So he didn't enter his credit card information or he entered wrong information. So now we have his email and you can send him. And you made telling him that he forgot some items on his car. The source. You have to get customers. Emails are the place order. And this is something I look a bit obvious. All people who purchased from you left. That means so you can use these emails to send to do more marketing and to do more states. So now, using these five methods, you would be able to build your main list and you will be able to run promotions as to contact your customers. And you can get them to purchase more items from your store. So, as I told you before, for the exit intent on the spindle when you can, you was pretty and for the main marketing or for sending the inmates later on, you can you clap, you fetus it use any app you want, as long as it does the same work. The most important thing is to bed with in Maine marketing. I will leave the links for all the abs I recommend in the bonus section at the end of this course. So check them up. So now you know, from where you will be collecting your customers or visitors in days and the next lecture, we are going to discuss how to build you in man marketing system and have so stay tuned and let's meet in the next. 21. Email Marketing How the system works: Hello there. And welcome to this lecture. In this lecture, we are going to talk about your in Maine marketing system and how it works. So you will be collecting emails via Shopify from your newsletter. Sign up your abundant cards and your placed orders, and you will be collecting emails via Previ from your exit and 10 on your promotions, and you will be collecting all of these emails inside off. LF you and you would be building your email list. Then you will start sending e mais to those people. And here there is two types off, amazed that you can be sending the first ones are the automated in maize or the flows. These are triggered when some action happens. Like if someone placed an order on your store or someone abundant the card or did any defined action. So they are amazed based on rules they are automatic. The second type off in May's are the one off emails or the campaigns. We use them for newsletters or special news or special offers like, for example, Christmas offer or Valentine's offer or Black Friday offers. These are special image that recent for one time these are not every green image. So now, after understanding how the system works, let's move on toe. How to write your name is stay tuned and let's meet in the next lecture. 22. Email Marketing How to write emails: Hello there and welcome to the structure. In this lecture, we are going to discuss how to write in AIDS. Many people find this is a little bit difficult. Well, the good news is that you don't need to be perfect. It's okay. You will be improving your emails through time and by experience. So be easy on yourself on just start by building your system and you will be able to improve it. They after sex. In this selected I'm going to give you a very important tips about how to write your emails so you don't be intimidated by them anymore. So let's start with my top tips off how to ride you one right and engaging subject line. Always keep in mind that people received daily maize. They skipped most of them and they check you off them, so you want your in Maine to be checked. That's why your subject line should be very engaging. Should be very attractive. I'm going now to give you some examples. You can be using number two having a good book, a hook, something that throws people in so they continue reading. For example, if you are sending any made and offering them some kind off discount. You can lead them to read the whole email by keeping that this can't offer until the end by telling them through the email how they are going to get that this girl so they would be motivated to finish all the emails and toe. Take your coat. Number three include one and only calls to action. Don't ask your customers to do multiple things. People get lost when they are offered many options, so stick toe one. Call to action. If you want to push your customers to review your products, ask them to do that, and only that if you want them to get a discount scored asked them to do that. And only that one purpose were inmate. And that's it. If you want to, customers do multiple things. Send them multiple emails day after day or after and remember, you should be super clear about called action. You should tell your customers what you want them to do. How do they do it? And what would they get if they do it? You need to make them understand your message very clearly without doing any efforts, so you should give them all instructions in a very clear and very straightforward way. Number four, right, as you are writing for a friend and this is something very important. You should talk to your customers as real people. And he I want to recommend you to read a very important book that will help you that will greatly help you in building your funnels. I will leave running off this book below in the bonus section, so don't forget to check it out. Number five Used tools to double check your text like family, for example. In this way, you make sure that you didn't try any world in a wrong way or something like that. Number six No, your others know to whom you are writing and speak to them accordingly. If I am setting a step off yard a lady, I would talk to her in a different way from if I am selling a bicycle toe. Parents who have kids you were in made cheese and very depending on the audience are targeting. So you should define your audience. You know exactly with whom you are speaking. Number seven making inane personal. And that's why having any store is awesome because when you know exactly your audience when you know what they love on but they don't love, you can easily speak to them. You can easily feel with them you can easily talk as their friends. You can easily make the email personal, and also I recommend you to send your emails from a real person like one off your team, for example. So let's say, for example, I want to send inmates for my customers on my hooks and needle store. I would create a person in made for me under the name we have at Hooks and needles dot com . In this way, my main would be more personal. Also, it will help if you tell a story within your emails. People like stories, and they are more likely to continue reading if there is a story included in here as well. I want to remind you to check out the book I have recommended in Point number four. This book will help you to write your emails, and it will show you in which language and help you should be talking to your customers. Number eight used deadlines because they enforced scarcity and urgency and we have discussed the importance of scarcity and urgency many times in the scores and on my other courses. I'm going to give you an example. First, stand your customers and made selling them that you are doing a flash sale, which is available for three days, for example. Then you send them an email the second day telling them that the offer is going to expire in two days. Then you send them another reminder a few hours before the end off the state, these a maze will increase urgency and will push your clients to take action. Number nine. Create images for your teammates and you can. You will come for the comfort example to create these images. Now, after knowing what other things that you should be respecting while writing your Indians, let's move to the next. Structured where we are going to talk about how to stay out of the spam folder and what are the automated inmate sequences are close that you should have on your story, so stay tuned and let's meet in the next election 23. Email Marketing Finishing up: Hello there, and welcome to structure in this lecture. We're going to talk about how to stay out off. Stand on. What are the automated inmates sequences or flows you should have on your stuff? So let's start by talking about how to stay out off Stanford. I know this something that you might be worried about because you don't want your emails toe goto the junk folder and not treat your customers well. There are many things you can do toe help your emails. Three. It's your customers. The first thing to do is to update your DNS records. I'm going to developing at the bonus lecture at the end of this course, where you can check out how toe Abit U. S in a club. You. It's a link provided by club you, and it's a very straightforward procedure. Nothing complicated. The second thing you should be doing as to don't buy in mail addresses the authentic collected emails. Don't buy a Mehlis. It's actually something stupid to do because it would be getting emails off people who are not interested in your knees or in your products. So there is no meaning off buying any email list just build your own list. The third thing to do is to ask your customers toe edge your email to their contact list. You can add a gym at the bottom off you email where you show your customers or clients how to add your contact toe their contact list. So when someone Edward made his contact list, you can be sure that you will be receiving all your future emails in the inbox folder. The fourth thing to do is to clean your email list all the time so you can remove all people who are not opening your emails in the past like 90 days, for example. Also, I'm going to include a link in the bonus lecture. This thing is provided by Love you, and it shows you how to clean up your email. Now let's move on to the automated inmates. Sequences are close that you should have on your story. The 1st 1 is welcome flu. It's when someone signs up for the newsletter. The 2nd 1 is the abundance card floor. The 3rd 1 is the post to purchase floor. This is when people buy from you. You can offer them for example, a discount on their next purchase. Number four Engagement flow. These are emails sent people list engaged with you. You are not selling anything yet. Just creating a better relations with your custody number five. Promotional one off campaigns like special Say's in high days or something like that. So in the next lecture, I'm going to show you how to use a privy and how you love you. So stay tuned. And don't forget to check the bonus structure where you will find own tellings you will need through this course and now stay tuned and let's meet and an extract. 24. Collect your custoemrs emails using privy: Hello there and welcome to this lecture as I told you before, too collector customers email. You were going to use different kind off offers or, let's say off tricks to need your customers to give you their remains. One of the things we are going to you is is to implement and exit intent. Pop up on your store, which is a pop up that shows when someone is about to leave your store, and the second thing to do is tow adding the spinning wheel to your A spinning with offer to your store, which is an app that will help you get your customers email in return off, offering them cycle some kind off on offer. They spend the wheel and I get the offer in the turn off. The inmates always remember that people don't give you their amaze easily. They need something in return. So in addition to all, the image will be gathering through Shopify from the purchases and the people who abandoned the card. You will be getting emails from people who almost at about exits your store and from people who want to get you a discount to collect. These emails were going to use and have called the Privy. As I told you before, many times feel free to use the app you want as long as it gets the job done. So this is another that I recommend. But you can't find any other ab that there was the same work. It's fine with me. So now let's jump back to Shopify and see how this app works. So this is the up. We are going to use its called Previ. It's an app that's very famous on Shopify. It has 24,000 reviews and a very good rating off 4.6 and that several things and you can use any off its features. It's up to you. So now I'm going to add this upto my store. But before doing that, let's check the process off this So this app has a free plan on two other plans. You can pick anyone off them that suits you, but for now we are going to go with a free a free plan to work with. So I'm going to click on add. So now the APP is added to my it's a senior. So now the APP is here on my Shopify and I just have to click on install app. So I'm going to a stole this app on my story. And now I have to sign up toe Previ. And now I have to confirm my business. My business information I'm going to click on confirmed. So this is that Previ dashboard. And now I'm going to show you how to add the new campaigns one for the spent, win and run for the exit intent for Pop. So let's start by adding coupon codes at the beginning because we're going to use them in our spent to win. So I'm going to click in here and I'm going to click on New on. I'm going to create the 1st 1 Let's say it's 15% discount on going toe. Put their aim in here. It's a percentage off 50% on. I'm going to apply to all my products and I'm going to click on safe Now. I'm going to create another one. Let's say now it's 20% that in here I'm going to click on. It's a percentage, which is 20 Okay, and I'm going to click on safe now. I'm going to create the 3rd 1 Let's say now it's 10%. Andi, I'm going to edit Edit in here. Percentage 10% on I'm going to click on safe. So now we have to see the friend coupon cause Went for 10 1 for 20 and one for 15. I'm going back to my dashboard and I'm going to click on New Campaign to create a new campaign. You can choose between different options. I'm going toe pick this one and I'm going to show you how to make it. I spent the wind campaign So this akufo court you can't pick between the coupons. But we are going to do that later when we choose a spent went and played here. We can specify when we when we want our pop up to show. Is it after 10 seconds after 30 seconds after three seconds? So when someone lands, for example, we can make the pop up shows after 10 seconds. 15. It's up to you, Andi. Here you can. So you can specify how much time you wanted toe. You want to show it? Is it every day It's every 10 minutes. It's all the time. Also, it's up to you every day. I guess it's fine and I would say 30 seconds in here or 10 seconds this fine for targeting . You are targeting customers who didn't sign up because you want to get that in May's and here you can choose between a maze and phones. Getting good customers for numbers is very important. However, It's difficult because you really people are very cautious when it comes to giving therefore numbers. That's why I always keep the option. That's the only option off emails, because I know that many people are, and I don't like to give their for numbers and I don't want to lose them. I don't want to lose these potential those potential customers, so I simply skip the phone. However, haven't having good customers for numbers is very important that it's like the perfect scenario. However, if you have a strong brand and if everything is going fine and if if you are not saying that people are truly very trustful when it comes to giving you that information you can true is the fun option. However, for now, stick with the email option. It's more safe and I'm going to click on design. So in the history section in here, I'm going to tow clicking here on Template and I'm going to click on to stamp late and I'm going to click on Spent 21 so you can hear it. Pick any off these templates. It's up to you. Let's say, for example, I picked this one the most simple one, and I'm going to click onto selected. And now I'm going in here and I'm going on to modify it so he can modify everything about this spent. When we can modify the text in here, you can modify the colors. You can modify all the cars in here. You can modify the colors off the weed. Let's say let's start with the text. You can modify the text if you want. For example, feeling lucky. Get a discount. I'm going to make the text in white on. I'm going to make it bigger, more big, bigger. Let's say, um, well, this is too big. I wanted over one line, so let's go to 30. Okay, so this is it. Here. You can change this as well. If you want. You can't change what's written here on the bottom. If you want, you can change the bottom color. If you want to make it, for example, orange. You can change the color text toe black. It's up to you. You can't just change everything related to it. As for better background, you can change that. Or you can choose to add a an image as a background for your for your for your spent when as well, the all these options are easily changeable. So here you can pick a color, get pickin image. So and here you choose what's in the real and what are the different discounts available, and you exchange also as well the winning probability. So if I click in here, for example, these are the different things I see on the wheels on the wheel, and these are different winning options. And here are the finance couples, for example. I have frequent balls are advocated 3 10 15 and 20 in here. I can't pick toe choose one off my safe football, which is a 10% discount, and the wind text is 10% off because this what I'm offering and this is the one racial. When we change the win ratio, you changed I likely would off privy choosing at this option. So the higher the when racial is, the higher the probability that people will be getting this this accord. They will be in this option. So if I put it to it's now 28 put it for its now 44. If I put five, it's now 50. So it depends. How many, how many, how much the number is in here. It depends on that. So if you want an option, Toby, always soon you put the highest number in here today, zero for all of these. For example, on you put a 10 for this so you will get 100% off your customers, winning the 10% off. If you want this one to be shown as well, you can put 10 on a night like this, so it's up to you to choose, which is that offer. You want to be shown the mortar customers what you wanted customers to win. It's always better to make all your customers when because investment went and force as the principal off expressed its people and people feel that you are offering them something. They are more likely to buy from you because they feel grateful because you have given them already discount code. So they feel grateful to you, and they feel that they should be buying from you. That's why it's always better if you make your customers went something, and in this way you can push them into buying from you. So always keep a good discount and higher when ratio. So in this where you would get more six. So this is that you click in here on I'm going to click on cancer for now, and he just how you change these options? If I go back in here, I can change that. Told you everything related. Toe this pop up. Now I'm going to click on Save On. I'm going to move on to the thank you page. I'm going to click on edit. So this is the pop up that would be showed your customers went. I sent up to your offer and I get that scout I should add here in here an element. This'd the element I'm going toe add on, going to fix it, and I'm going to put this in here. In this way they will know what they are winning. What's the what? They will. That's what they want on. I'm going to add it in and I'm going as went to add something else. Another text as well. On this is it. I'm going to modify it and add this text on. I'm going toe up. You can change the the order off these of a piece of the text as as you want. I'm going toe delete this one. I'm going toe with these. Like that. Uh, this is it. I'm going again for four. Organized these in a better way and then in a more organized day and make your thank you pop up look better. It's up to you. These are just designing issues. So now I'm going to click on Save and I'm going back to my store and I'm going to show you how this coupon code work before, But before that, I'm going to activate the campaign on Now it's published, the campaign is published. I'm going back to my store and I'm going to show you how this campaign looks on my store. So this is the first in here. I can click in here if I want to see it directly. This is my spent A Well, I can't put my email in here and click on, Try your luck. So now the when it's spinning. So I get a 10% discount. And this is my thank you. Put page standing me that I have won 10% discount on this is the coupon code name. So an hour. Thank you. Pop up. We have seen two things. The 1st 1 is 10% off. The 2nd 1 is that the couple name is example. If I go back to my real in here and click on cough for good spices, I can notice that this is the one text. So if you want the win tax to be changed on your thank you for pop, you have to change the wind in here. And this is the name off the coupon because I don't enter any component here. So it it was left as different as example. So here s when you changed these two things in here, they are changed on your Thank you. So this is it for that spent to be in a pop up. Now let's see how to add an exit intent. Pop up using pretty So we have seen how to add I spent win campaign to your store. Now let's see how to add an exit intent pop up at your store. It's very easy. You click in here on new campaign and you click on exit email. Capture on. Do you change the settings in here? They are very simple. You show you tell privy. What's that? What are the triggers? You want this pop up to show after and you very five. For how you specify how much time you want this pop up to show and you specify which fields you want this pope upto capture. Are they a maze or phones on you here? You can assure for four. Specify that you want to target customers who have not signed up yet, and you click on design and you change everything toe related to this pop up, as we have done with us spent to it. It's a very easy procedure is a It's a straightforward procedure. You just have to play around with TV, and this app is very simple and very easy to use. 25. Meet Klaviyo Your email marketing app 1: Hello there. And welcome toe this lecture in this lecture we are going to see club you club you is the up we are going to use to send emails to your clients and your prospects. So in the previous lecture, we have seen Previ and how it works Now we are going to see how to work with clap you club you is as well a very easy platform to you. So there's nothing complicated As long as you know the basics, you can proceed. It's very easy. So this is the Shopify App store And then here I'm going to click on an up and I'm going to add a cloud of your toe. My store. Now I have to sign up to club. Yo, I'm going to clip on. I'm going to write my passwords and I'm going toe click on get started. So now I'm signing up to, like, love you account. So this is the clavier. I'm going to log in. I'm going to enter the verification code. So this is the verification code. I'm going toe click on log in. So now I've looked into my clap your account and now they are connecting my Shopify account to the club, your account And now I'm going to click on Continue Now they are asking me some questions that I should be anything about my store. And here there are more information that you have to fill. And here you can add a logo for your brand if you want. I'm going to click on Continue for No. So here you choose the colors you want to work with. They should be going. They should be the same ones you are using on your store. So you pick them and you click on Continue. And then here you can add your social links on your l and we're going to click on. Continue on, then you have to confirm your email. I'm going to refresh this page and I'm going to click on Continue. So now, after at the club you and the Privy Itude store, let's see how we are going to link club you toe Previ. So you go in here, you go under account, you go to settings I p keys and you create in. You ate my picky you copy thesis key and you go back to your previous account in here And you go in here entered under anti integrations. On in here you go toe class view and you put your email address and you put your I p key. And this is it. In this way you would be linking your club. You account to your privy account. 26. Meet Klaviyo Your email marketing app 2: Hello there and welcome to the selectors toe after I think love you to your store and after laying linking it with your previous account in this lecture, I'm going toe take you in a tour around the club. You. This court is not Matt meant to teach you clavier and details. It's not a course about Clavijo and this course to learn how to use email, marketing and the importance off main marketing. So it's like you learned how to drive and the club you is just only the car. So feel free to use any other car, any other app that does the same work as club you if you prefer it. Most of them work at the same logic with the same way Clavier is one off the best. That's why I recommend it. So in this ah lecture and here I'm going to give you a tour around the club. You and there are many things that you might need to investigate more while you should be issued. Not worry, because the club you has many articles to help you and a club you as well has many videos on YouTube on on the Clavier Channel. that can help you with setting up everything related to club you. It's very easy. That's very logical. And with time you will get it. It doesn't it's not that complicated. So this is a clear view dashboard in here, you can find your settings that set up withered in case you didn't set up. Certified before Clavijo in case the sign up signed up for club you. Then you want toe link Eklavya to Shopify. You can click in here and it will take you to the procedure. It's just a few clicks from here. Nothing very complicated, but we already linked our Shopify toe Clavero in here on the left menu. You have all the different options. First you have that campaigns, which, which are the images send like on holidays or for special offers, or for something that you want to tell your customers and your clients now about. These are thes are the campaigns. We have talked about the scores so you can create your campaigns by clicking in here and you can click create your campaigns based on the Frontex or nude with attacks, the different text you have given your customers. I'm going to tell you a little bit about Tex. Here are the tags you create these tax toe different shade between some clients and the other. It's like some kind off filtering, so it's like you create sub categories off your off your customers. It's like, Let's say, for example, I teach Shopify and I teach Facebook. I can tag my students who study Shopify by attack called Shopify, and I can tag my students who have both my Facebook ad scores by Facebook. So in this way I am defining my lists on into to the people who both Shopify and the people who both Facebook same logic apply to your customers. So to create that tag would just have toe click here on Create tags on you. Add like take name, Let's say, trying one and you add the tag. So in here you can. This is the first day I can hear Katie Click on edit. If you want to change that tag name that you can't create several tags on the list in your lists, you can assign the tag. You won't assign it to the list off inmates, so you create campaigns based on your tags. Campaigns are important, especially when you want to reach some target. Let's say you decided that you would be made making $30,000 this month on sales and don't make them yet. So you can, for example, start every day of sales and you can send campaigns about this state. The flows are the campaigns that you want that you always sent. These are the usual campaigns, like the Abundant card browser. Benton The Welcome. Siri's the customer. Thank you. The product Review Welcome series is the series off email. You stand when someone a sign up to use in your newsletter. Let's say I want to add it. This flow I click in here on edit flow. Andi, I start anything this flow so this pro is triggered on someone is when someone subscribe to my newsletter. After subscribing, he will be receiving I thank you email than after that. After three days, he will be receiving. I follow us on social media email. Then after four days, he would be receiving any male selling asking any mail offering bestsellers products. So in here with me making sales. And here we have the exit. So Ah, thank you. You can change everything in this floor, starting from the text off your first message, the delay between the first and the second message and as well, the delay in here. Let's say I want to change the follow us on social media in made. I can change the subject from here. I click in here and I changed the subject. And if I want to edit the email, I itself I click here on edit on. I can edit everything related to that he made from here. So I click on edit content, and here I can edit this email, and I'm reviewing the email while editing it. It's a drop and drop. It's a drag and drop functionality, so I just have to. For example, if I want to add an image, I just drop it, drop it in here, and if I want to remove it, I just remove it like this. And this is the the same for all the other elements. You can check them, abide of you from here, and you can check the best view from here. Always make sure that you are checking the mobile view and making Children. Inmates look great on your on mobile devices. So after finishing this, you can click on safe content and or save and Return, and you will go back to your flow and you can end it more items from your floor in here, you can see the different analytics off each email. Let's say, for example, for this email, you can see how much how what's the percentage off the operate? How many people opened your email, how many people clicked on your legs, How many people received you amaze and all these kind off settings? And here you have this more sendings. More tending is away. It's a clavius algorithm to send emails to some people who are not sending them to other people. So in this way it's like a small technology toe. Make your delivery your delivery rate high. I recommend you tear it off. I turn it off always because I've tried turning, turning it on several times, and it didn't work. Fine. Then I turned it off and things were better so turned off or do your own test. Keep it on, then try to keep it off and see the difference and decide. So this is it in here. I'm going toe exit. Let's say I want to pick on abundant cart on abundant card to flow. I can click in here and I can modify this this flow in here as well. It's very easy. Uh, this is the trigger when someone checked out when the check out procedure has started. If you want to add, any man can just drag and drop it. If you can. You want at a time delay, you do the same. And is it? You can as well. Um, modify everything in here. These are inmate in place that you can be working with. You can pick. Let's say I want toe pick this email complaint. You just have toe modify it. True that and working on it. It's a template provided by Clavier itself. Let's go back under list and segments. You will find all your lists and segments you can segment can create segments from your made lists. For example, you can create a segment off people who have been added that makes your store from one year from three months on this kind off segmentation. These are given by default from club you, and you can create any lists or any segment you want in here. Segmentation is very nice because it will help you toe ascend your campaigns. Depending on a more detailed information. It's like kind off targeting on Facebook or something similar to that on bits like filtering off your audience off your email list. This is something that we would be doing at an advanced stage after being familiar more with email marketing and after having at an important list off image is something that you should be doing. Now you have your profile. Yeah, your contact list. Now I have only one contact. It's a trial account. Here you have your metrics, which means what happened on your store and on your club. Your account, the metrics. What's happening? You can check them here. Here we have the diffident integration. If you want to integrate anything with Clavero, for example, I have integrated Shopify with club you here You can integrate other things in here. Here are the different integration you have after ship. I was on market place. You have different kind off mitigations. So at the bank, integration will go to the coupons Here club. You can create coupons to your Shopify customers unique coupons to each customer with something not everyone does. Only Clavijo does. And you can add a component here if you want. Here you have another couple name Here you add like attack for each couple and here you you specify the discount type off each off the capo and club. You will be generating automatic coupon codes for your customers. Here you have the sign up forms and these are the forms. You would be addict. Your store with all the forms you add at the footer if you want or if you want tohave Ah, a sign up form anywhere else. This can be done with class view. I didn't install any because this is only a trial account. But you can do it in here. Here you have the setting spades on. Ah, here you have the image library with all the images you have other toe Clavijo. And here you have the tags we have talked about. So as you have seen club, you has many advanced the things that you will be learning with time and that you will be using with time. For now, you are the most important things to focus on is to creating your campaigns and your flows and to start working with them. So, as I told you before, this course was is not dedicated to learning Clavijo. It's dedicated to learn email. Marketing Club is just is just a software, and you can use any other software that does the same work as Clavero. And if you decided toe go with club you, which is something I recommend. You can check their support and that articles They have a way wide range off articles that you can use. They have explained everything in details, so feel free to explore it more and to see what other things you want to use and what other things that you don't want to use. So this is it for this lecture. I hope you enjoy this lecture, and I hope you will be applying email marketing to your store and your business state you on and let's meet in the next lecture 27. eCommerce Store Review #1: hi there. And welcome to the structure in this lecture. I'm going to give you another story. As I told you before, I'm always available here to review your stores and to help you excel your business and to start your business. So if anyone of you feels like he needs help or like I need to review for his store, please or not his day to contact me either on Udine or on Facebook or on Instagram, it's up to. So in this lecture, we're going to review of this store. It's Esther off one off my students. It has a branded domain name. I'm not going to show it for you, but it has a branded domain name in here. And this is good because I told you before, having a branded domain name is very important to make the store look professional. I'm going to review the stores that by step, so please stay tuned. So the heather here we have the search. It's good to have a search. I would I would rather have a slower search. Aznar Surge is a tool that will let your way let you will lecture reviewers see like suggested invested the products when they search. It's a little bit on advanced technique. You can find it and seems like a terrible team when you can't find an adverse in. The smart search can also find many absent Shopify that provides this features. Anyway, Having a search is good. I would always keep it in here. Here you have the currency. The currency is good because it will let your viewers choose what they want to suit them better. And then here you have the card and the check out. After this. Heather, we have this box in here where there is where we can see the store title and that a social media platform buttons well in here I would recommend to things to fix the first. This tax should be moved a little bit down because now it's very, very near the edge and this is doesn't look professional. So I would recommend you to move it a little bit down and I would recommend you to make this books extent to extend this box to cover all this area because in here you Heather covers all the website. The wits in here your photo also do the same That's why it's better to have this one covering everything. It looks better, in my opinion. Here you have the social media platforms. So I should when I click on any off this one this this bottoms shouldn't should lead me to the pages off this store. So when I click on Facebook in here, I should be able to view the Facebook page of this story. Unless this is the case, these items will be removed. This stupid bottom should leave me to the Twitter account off the store. This Facebook bottoms would lead me to them Facebook page of the story. And this is a gram, but and should lead me to the instagram page off. This would start. I have to click these bottoms and this is not the case. That's why these bottoms shall be removed because now they don't look professional. If someone clicked on them, he will really feel uncomfortable with this store because what, what? A professional store with live these bottoms on attached to the pages. So please, you should remove them or ritually cricket the Twitter account, a Facebook account. And there is no grand page for the store and add them in here. I would recommend that I would have really recommend that. So in here we have the heather, have the menu, have them home. That shop we have about us and have the contractors. Well, I would say here that having about us and the contact us is very also because these two pages make your viewers usually feel more comfortable and more trustful with your website in the shop area here. Did we have many pages? We're going to try to extort some of them. But before that, I'm going to check about a stage on that contact Fastpitch. Let's go to about us. Page in here. We have a small introduction for the store. Let me read it. Okay. Well, while this is good, I would rather remove this images here because I don't really look professional. This about us is good. It could be better. I recommend you to check out some famous stores and get inspired from them. But already having an about us page is already good. Here we have the contact us. Okay? It is a good contact us. I'm happy to have both of them. So this is good to have both of them. Here we have the home and the shop, as we told, as I told you, and you are going to explore these in a moment. Here we have the slider, and this is one of the biggest problem off this store. Here we have a photo that's not uploaded. What is this? This is the second foot off the store. I'm not sure this is a photo off the start. I guess that's a default photo from the theme. This one should be removed. I recommend you toe, they move. That's Tyler. And to replace it with one photo, sliders make websites load more slower. And I are not really a good choice for us a Shopify store because you want your store to load fast to understood, So be alive as quickly as possible in front off your viewers. That's why I recommend you to remove the slider until place and buy one photo with everything written on it. Well, for this 14 year, I have also comments first attacks, and he doesn't look easy leader insurance. Either you change the color of the text to black, for example, toe any color that you find fits either you add a background for the stacks to make it way Easier to be right Also And here you have used found with the city funds will save are not recommended. He was a formed without city. If they are better here, we have start shopping. This is your call to action. It's good. You can add it. We can You can change it toe visit a store. Or maybe you can add a sale and the click here toe exit the sale. It's up to you. I in my stores. I usually keep these buttons toe special collection. Like I say, this collection now in sage I can actually directly from this bottle here you have about the light shopping. I would I would remove this from here because you have already and about a spade and it's taking a space for nothing. So I would remove this from here. Here you have the badges. Here we have the fast shipping, the high quality products, the customer service and the shop from anywhere. While I'm not sure if you are Dr Ping from Ali Express or from anywhere else. But you can't really promise fast shipping because l express doesn't provide this. So if you are drop shipping from Ali Express, you should remove this because now we are not really authentic with your customers. You should remove this and you should include your shipping time as clearly and as, um as clearly and as simple as it is Ah, I would also remove high quality products. This is good and this is good. You can minimally these badges and added them somewhere in your foot in here, for example. And I don't need to take all these the space. I don't recommend you to have all of them here, So I would rather move all of these to the to the bottom in here. Your header in a small size. Or maybe you can add them. Hey, and you can at something else in here. Here you have the features category. I would prefer to have one features catic feezer category. Maybe you can add you have here the bestseller. I would rather move the bestseller from here and put it in here. And then you can add your category is it's better because bestseller usually are more likely to attract your viewers. Here you have the same products twice and this is bad and the images are not really the same size. So you have to change that. This you have to have four different products. This is the first thing I see. These are two different products while you have toe have four different products and you have toe have the same images that the same image sizes. Now this is doesn't look professional. Really. You should be able tow make your image responsive to fit in the same size. What else can we change in here? We will talk later about the titles of the products and everything. Say goodbye to shopping centres when this is good but don't need to take all this space in your home page. I'm not sure I would remove it in here. What our customers saying This is nice because you are reading reviews. But But here I can see that you didn't change the reviews that way that that were default in the team. You should add reviews in here used for real people. If you don't have revisits now, remove the section until you have some reviews you can at this one. If I'm I'm a I have a customer and I land on this webpage I would never buy because this doesn't look professional at all. That's why you have to remove all of these reviews and they place them with authentic reviews with real reviews and ah, for real people. And here you have quickly links. That's nice. And here you have the sign up on what is our mission. This is good. Here we have their badges. Well, it's OK for now. I'm going now to check out Ah, they're a product photo product. The page. Let me go for this one. For example. What master charging station. That title is fine. It's fine. I would shoes another front. I don't like this one, but it's good here you have the price. If you have the, uh I guess the different options. And if you have the add to cart and the year you have the ah, the description and then you have ships from China, this should be removed, People. All products are currently being manufactured in China, but you should remove this. People don't like to did this at all. That's why you should remove it a second in your product page. There is nothing really that can catch your viewers attention, that there is nothing that can push your your viewers into buying from you, as I told you in this course, people by for three reasons. Urgency, scarcity, social proof and, um ah, and social proof. If you don't create these elements in your product page, you will never be able to make your viewers convert, and you will never be able to make your visitors buy from you. You have to make your viewers believe that you are offering them something special so they can. Today they are pushed, act vested and to buy from. You know, that's why I always recommend you toe put items on sales because Cesar attractive to make your sales LTD on on time. That's why your viewers will act faster because the man you know that you have a safe and the offer is limited. You act quick it. That's why I always recommended you toe add limited quantities because when your viewers know that this item is only offered unlimited quantity, they are going toe act Vested remembers what happened with you when you are looking at room and looking that come how that two rooms left flash in your eyes. How the, uh the many people are viewing this room can interviewing the strong boys of flesh and your eyes. These are things that can create urgency that can push your visitors into buying from you. I have talked about this indeed, days in the scores and I also published a YouTube video that that's dedicated Person Z for this point. That's why I recommended you to really watch this section off my course and to re watch my YouTube video and to apply all of this in your product page. Unless you do this, it's very difficult to convert, and it's very difficult to make any things also in here. You have a description. Description is nice. I will read it quickly. Okay, the description is fine, but I thought I told you you should, as I told you, should be adding urgency and scarcity and social proof and things in your product paid. I have talked about this many and many times. That's why I'm not going to repeat myself. Just watch. Just watch the scores. Just watch my YouTube video and you will be able tow no all of this. Here you have the shading social media stating bottom. This is nice. And did you have the related items? I love this features because people are usually more likely to buy another product when they find out it's a related item. So this is nice. You should also add reviews and ratings at many things in product page. I'm not going to repeat myself again and again, wash the scores, watch my YouTube videos and do alot exactly what you should be doing. I have talked about this many, many times. I'm going to proceed to check out Page in here is the check out? Oh, the check out is not working. I don't Look, I'm not sure why. I guess of I guess you didn't find it finalized your information and Shopify Anyway, just do that and that. Check out. I guess it would be fine. I also showed you in this course how to add several urgency and ah, and several, uh, at tricks in your home and your check out page to make your viewers more attracted to buy from you. So as I told you before, it's very important to re watch my course, because I have noticed that you didn't really apply what I have. Give us the scores, watch the scores, apply the thickness of the techniques you loved and the techniques that really was able to convince you in your store. And then when you finalize your story and you finalize your products, I recommend you to start advertising and to start putting money in your ads to make states also I There's two more comments I have to give that, um, the logo in here, there that have again off the store wasn't changed from the Shopify logo. So please do it. And also, the images should be designed a better way. All start in this course. I have showed you how to design the images off your store. So please re watch my course and apply it step by steps. It will lead you toe build a no, some store, a stole that would really be able to convert and with mayor and really be able to make it. So I hope this review will help you and will help as many students as possible to make their stores covert and to make their stores make money and make revenue stating With me I will be all establishing in new lectures and new reviews, and that's it to you. 28. eCommerce Store Review #2: Good morning and welcome to this lecture and the structure are going toe. Hello And welcome to this lecture and this lecture. We're going to review this store, Buy one off this course student. We're going to try and I'm going to try toe help him at week, his soil in a better way to make sail and to make revenue or to make a nose and drop shipping stopped. So let's start first. Uh, there's something very good is that this? Some thing is that store owner used a branded domain name for his store with his brand name in It is something very good. He used a no go for his store. And this is also something very good because as well as I told you before and before having logo branded domain name chat service are very important because they make your your You will trust you more because you insist on your brand. You create a professional upset with this way, and you can convince more and more viewers and to buying from you. I will start but is about in here. This bar is offering a free shipping for everyone. This is a good man it because it attracts your viewer of yours. Attention. Well, I have some kind of problem with the color and the contrast between the two colors you can use use red to attract attention. Although, um, orange and yellow and green and maybe even a true quads are more attractive than other ed and also that you should have a very, very good contrast between this text and the color in here. There is no contest in here. I would prefer if you use a text and white, for example, or in black and to you was not italic text and the text with Bolt. That would be better, because you will make your and announced a stand more stand out and you will make it contrast matter with a background. And this will be we make it much more easy to be read by your viewers. Well, um, and here I am not sure about what is this exactly? Maybe it's useful ago, I would have put it under your logo in here because it has no real place. Okay, Well, um, my problem with your heather is that it's very large. So when someone land on your page, he sees the header, which is very, very, very big, and he sees that chat and he couldn't see all the image. So if I were you, I would prefer to move my local in here to make it a little bit smaller. It's very big in here. I can move it in here, put my menu in here and then put the search bar in here and under it the the currency and the look in vogue in bore. Well, having different guarantees on your store is very important, or so that is very important that you have a Finnigan. I congratulate you for that now. Other told you before, it's better if you can use a smaller heather. Heather no is very huge. Um, what as we can say So in the home page in here, you have put an image that's good. If I were you, I would have a narrow and hear something like that, a big arrow or something that tells the reviewers that they have to scroll down. This will make them scroll down because as surprising as it is, people like follow orders. So if you tell them to go down, they won't mind, Probably go down. So your ranch are studying photo polo? Elegante polo. Elegant bags for men. Um, well, here you have the newsletter. You are telling your address. So you have here you have the email newsletter off. I would have preferred if you don't put in here, it's very It's very quick to ask you to viewers in here to add their name. It's better if you can do at this to your foot in here. And maybe that would be better on the other two after. No need to put it in here because it doesn't attract your viewers. It doesn't sell them anything. And your viewers don't know. Don't know you yet to give you that inmate don't know what you are setting exactly. What kind of products are selling for here. You have a slider. I recommend you to use one photo because sliders will slow down your website. They are looked good. I know they look very good and everyone loves them that but I tend to slow. Websites were going toe. Discuss your websites beat in a little bit, but usually it's preferred tow. Avoid sliders. So also here there's a very good margin. Very good padding. You don't need all this spite space in here if you did, if you didn't decide to keep this one off, Although I recommend you not to keep it, you don't. You should not have all this white space in here. People should be always seeing something that attracts them in here. The white space is back, and it's not attractive. So I often hear special sale this week. And also, I would prefer, if you can use maybe a larger texting year aboard one, not a Taliqan, because people tend to think that italic text are not important. But there are coats, so don't use italic text. That's good. You have many of bags in here under sail, you can view all the collection. That's good. Here you have your different collection with its very good. Here. You have the item you have put on. Maybe this your your best item. See? Okay. Here. I can't click. Click anything. This is bad. You should have somebody in here to lead you reviewers and took some kind of category or maybe some kind off product or anything. Having all the section without telling is not really good, because don't I'm not doing anything in here. You are not leaving your yours anywhere. Okay? And here you did rip. It'll ago with the title. I would remove that also because it doesn't look professional, and it's not important. Added in here, it was already at your brand in here and this already very good and very professional. So the food is ready. I should be a little bit smaller. You can. He can make it a little bit spoiler. I prefer one more thing. Usually, white backgrounds are not very attractive. There's something commonly knows that white backgrounds, white websites on a very attractive so she can change the background colors color in here. It would be better. Maybe you can use some kind off like Hey, maybe like to be so I don't know. He can try because it's really white is not very attractive. Now we are going to see your home page under the mobile view and see if you have optimized the stage for your mobile view. So in here, I'm going to click right click. I'm going to click on inspect. Need We are seeing your website underwear by view. Let's see it under iPhone six, for example. So he neither our problem. The bar is hiding your logo and your let your logo. Your struggle in here, you know, goes in here and very small. And that shot in here doesn't look very good. It's acceptable, but it doesn't look very good. So okay, I can't remove its. Is that because if someone wants to click, it will be on his states all the time. So if you scroll down in here, the things look fine. Yeah, that's it's good. They look good. So Okay, so I'm the only thing you should be doing is toe fix your bar in here, so don't tow. Avoid your bar hiding your struggle and toe workout around your check both in here because it doesn't look very professional. It's very attracted to the right to the left. Maybe I can't even remove remove it as a viewer. So, uh, this is it for mobile of you. Now we are going back to our view, and I'm going to check. You're a product page. Your product page is the most important page on your story because it's the page where your viewers will land and where you reviewers when decide if they want to buy from you? Yes or no? So now I'm going toe a random. A random item from here gate. The same thing with the with the header. Uh, I don't do the same thing with Heather. You can make it allocated smaller. Here you have the title. I would prefer if you have If you can have the title on one line because having one word and I single line is not really very nice. I'm not sure what this means, but I guess all your viewers will not know what this means. So it's better if you tell them with this. So you have added your sale prices is good, attracts your viewers. Here you have the choice between colors, the quantity you had at the call button and the by. By now you have the security badges and you have a description and you have the photos well , have the Shipman's what to say. You had old so in here to the abundant, this must have bundles. It's a nice Okay, so let's criticise the stage a little bit. Well, first, you are missing a lot of urgency and off scarcity elements on this product pitch. Bringing it affect your store is not enough to make sense. To make sales should be able to bring traffic and took over this traffic and took customers and interpretive customers. So how to create urgency and scarcity on your product page? You do that by adding several er elements to this product page. I will provide a link to this lecture with Toe a YouTube video. I have prepared where I summon up that 10 most important tricks that you should at your product page in order to create a highly converting, very persuasive product pitch. But let me some, uh, let me talk about some of them in here First. You should have a bar in here showing showing how many items were sold in the last 24 hours . Second, you should be adding element in here telling your viewers how many people are actually are currently checking this same product. You should also add a countdown er toe to your saves them a time because undisputedly urgency. You tell your viewers that face that this sale is not unlimited, that they have to act now they have to buy now they have toe acted quickly before the order . That offer ends. Also here. I don't recommend toe have two different buttons. I recommend you to have only one button and to add on Lee after card button giving you yours too many options. Two options will make them well. Look will increase the reflection and will make them click the bite now then click the at card bottom and forget to check out. That's why I only keep one bottom telling reviewers to buy it. No, I'm not sure about the green, but usually green is not the perfect color for real court action buttons. Go with orange gold with with the yellow go with red. These colors are better for the record, the action, But having the security badges are very important because it creates more and more trustworthy for the reps. Well, I know I have something I want to talk about regarding the description. So you are standing something your viewers know. You can't ask them directly to buy from you. You should before tell them why they should buy from you. That's what you should move this description from here and edit in here when you edit in here, you are giving you the viewers the reasons why they should be buying from you. So imagine you are are a statement. Imagine you are somewhere and someone comes and wants to sell you some kind off cell phone . Do you buy from him? If he comes simply like that and asked and tells you Well, this is a fun by it or Dubai from him if he tells you this phone is perfect. He has 64 gigabytes memory. His very quick. He doesn't freeze out. The cell phone is beautiful, his dimensions blah, blah, blah, blah, blah blah. Buy it now, so it's better I'm sure you were going to buy from the second salesman. That's why it's better to add a description in here. Don't add. Add a big description that will make your call to action. Gobi Rhoda about the full content, but at a small description. This one is good in here. It's better if you can add Will it points because they are more attractive and they are more and more attractive for your viewers. So if you a shrink a little bit sore, Heather dimension and if you put this title on one line and if you remove this one, you will have more spaces and you would be able to add your description in here before losing their above the field content. This is about the fifth content and you want tohave your ah ah ah toe You would buy it now button in this content. So what you have to do is to shrink a little bit. You heather toe, make this on one line to remove this toe. Move to remove this from here and add a description in here. Okay, so you have different photos for your product is also nice. Although, as I told you on the scores, it's better not toe. Have photos with white background. Always try tohave photos with different background than Roy. There are two lectures and this course that shows you have toe toe make a perfect product. Page one using four point and one using online Softwares. They are both free, and you can use any one of them to design beautiful photos for your product. Well, this is very big. You have too much white space in here as I told you before, Also for the product description. The photos are nice. Shipment is, but this is good refined policy. Also good. Here you have a bundle off buying well. Buying four items with one click is a little bit difficult, so I prefer if you make your bundles by two products or maybe maximum three products, standing for product at the same time is a little bit difficult. Eso now let's try. You should also be adding reviews for your product. Page should be adding started useful with product page. This is very important, and you should also adding a social proof pop up for a social proof papa for your product page for your store. So in your viewers that other people are currently and are buying from you at the same moment. Also in the YouTube video, I will share the link and two. In this election reference, you will find all these tricks and you will know more about them. So and this course I've have showed you have to apply these tricks to your store, each one off them. So now let's start to see check this product page on more by view. I'm going to click inspecting here, so I'm going to check the Okay, So you have a problem for you. But with your bandit in here, I'm not sure why. So you're true. What's going on? Let me try another time. Because I think something in that is not working. Fine. The speech is not, is not is not friendly by friendly user. It's not shrinking with mobile. See? Okay, so you have to fix this. Let me check with another move, boy. Okay? You have are facing a problem. We're facing a problem in here. I'm going to check the page on my cell phone to make sure the problem is not with chrome. Well, I have checked the page on more by the view on my mobile. I guess there's something wrong with the Google chrome view. I'm going toe see of you Try to find an online website of you mobile view website on move I your mobile website. So in this way I'm making sure that you are criticizing their year. The real page I'm going to take the link on this page is also a way to check your, um your store compatibility with all devices. Okay, so now we had different views for the same website of something. Okay, so here we have different views for the same same website with different with different things. We have desktop have hiked their phone. You admitted tears phones. We have low chairs, phones. So here we have different different mobile developer bile of use for your website. Let's start with this one. I guess the man is not showing Because of this website, it will be sure to be showing on mobile. I have set myself So this is good here. You have the photo here. You have that You should be OK. That I didn't need is very big. You should not have being having your title off. Three lines should have your title marked over two lines on mobile. So you have to minimize that your text, your title, a text front on mobile or so there's something that you can remove in here. Um, this is good. It's not bad, but as we can say, What? Europe site looks fine on mobile. But as I did as I told you, you should be minimizing a little bit. You were a title. You tighten in here to make it on maximum two lines in here. This is you. Pop up. This up, up, up the chosen here, this this kind of pop up. It's good. I love this pop up, but you should be, um, avoiding this. You should be a see Your logo is shrinking in a in a wrong way, so it should be able to fix this to look more professional. Okay, so you have to make your logo size fit with this app and local size. Okay, Uh, I'm going to close this in here. Same with you. So you wrap site was a little bit fine on mobile. I'm going on to the check on my phone. Yeah, it looks final Mobile as I told you before to just have to fix the title problem. Okay. Now, um, what else we are going to fix are going to see if you have all that I needed pages. You have a contact page ass. Let's jacket. You don't have an about page us. You should be having an about page us because it will look to make a rap side look more and more professional. Having an about this us is very important. Personally. When I land on a store in a land Enough A are on a page. I always checked the about US section. Also here you have too many types. I recommend you if you can. You with less steps, make them more attractive. OK? And as a total bitch would try to avoid metallic metallic text. You should not be having italic tax in here. A Talic tax Give the impression that this thing is not very important having the normal taxes better. Andi Also, you don't have to have all that and text and caps Look, you can have lower case text. It's matter. Maybe he also are using the italic font italic phone I would prefer. If you don't use that, you can make your sales price a little bit larger. Also, I'm not sure about the use off. Green. Green is not very attractive. Um, let's Jack, it'll tell you have contact us. We are here for you. Contact us. OK, I would prefer if you don't use the black Black is a little bit, um, it's a little bit dark for people. It's not very attractive and doesn't make them feel comfortable. So also here we have too much white spaces too much right spaces. This this is taking too much space. You can about all of this. You should have your contact farm directly and you above the content. Okay, So you should also be having this, and I, Haley, recommend you tow. Avoid White White is not attractive to try to go with a different color. Okay, So wished Evan about it. Should have been about us Page. And now I'm going to check your check out a page. I'm going to click here on bite now. Okay. Having photos behind your product. Pay your check out. Page is nice, but it makes it may slow down your website, so make sure it's not It's not doing that, okay? Or so I have told you on this course how I at a grupo coat how to add coupon code. You check out page because you check out that is the page where the reviewers would be making their final decision. So it's better to create all the elements that can attract them into buying from you. So adding coupon code in here is very important. Adding a countdown in here put it for the check out page is very important. Also, I have Children and this course how to add a couple code in here and how to add countdown in here as well. So you should be doing this. Okay. Having the same color for your check out bottom is very important. You should be having the same color off this button in here and off the oil. The bottoms on your store because you are the same customer is going toe act. And if you are linking acting and buying with the green in here, you should be also linking and buying with green in here. So you should be having the same color off buttons here and the same colors off button in here it is very important is very critical. Okay, I'm not sure why The bottom is not showing in here. I'm going to refresh the page. Okay. This is no. It shows a different way. Buy with PayPal. I'm not sure why. What It's showing like that, but anywhere you should be having the same color off your call. Tax a button here as in here because you are going to create toe, convince your state of you were in tow and to continuing with the same process. And to do that, it's better if the but all the buttons have the same colors. Because in this where your viewers will be easily ableto identify the button in your store that is elected in the scores. But I show you how to add three weeks. So you were check out page to make it more attractive. I recommend you toe washing structure and to apply it on your check out page. Um, now I'm going toe. Try toe to find the speed off this website to make sure it's a good It's turning fast, so I'm going to try g metrics. So I'm going to check your upside speed and I'm going together in many ways toe toe testing at such speed, I'm going to show you event that website speed the you can use money off them. I like geometrics, so I will be adding your link in here, and I'm going to click on other lights. So now it's analyzing your website to shows us what's the but the speed off your upside. Here you can change the region where the test is done, so if you are standing in us For example, you can make the server region and U S A. To make sure they are testing the speed off this slap side for your viewers on USA. So your page speed is low. It's very low. You have to fix this. Your full time loaded is very very store. So to do that, you have to optimize your images to optimize it image. Imagine sizes and I have showed you on this on this. Scores had to do that on one off the lectures. We have to watch my course again and to apply all of this on your upside because now it's very small. So you have to be able. You should optimize your images before adding that your store in orderto maximize the speed off your website. Also, the speed off website off your upside is very related to the team you are using. If you use a professional team few with one off the off off the best typify themes, you will be able to get a better speed. That's why I always recommend you toe go with a professional team included with this lecture reference for the best Shopify theme. In my opinion, just the check it. See how it does have all all the urgency and the scare city elements already embedded with it, how it runs superfast, how it looks more and more professional. So to summon things up, you have a good upside, but it needs more and more improvement. It needs a lot off improvements and you can find all these improvements within this course . You just have to re watch the scores from the 1st 2nd to the last second and apply everything in it on this on your store and also Chakma YouTube video that when I told you about to create a converting website because this video will summon up the things you should be adding and she should be fixing on your website on your store. Also, check the team I have recommended. See, how is it? Would still see if it's good for your see if you can go with it. I wish this lecture was good for you and I wish it helped you. And I wish it will help you bending an awesome story. Please, if you love this review and you want to have this the same review a similar review for your store. Do not have a day to text me and I will do a lecture for you. Criticizing and reviewing your stores. See you. 29. eCommerce Store Review #3: hi there, and welcome to this lecture in this lecture, we're going to review a new store. Reviewing store is very important because so checking out the errors and steaks and the good things other stores do. You can get a lot off experience and you can learn a lot of things and you can learn what to avoid and what to do. So let's start. By reviewing the store, the owner off the store asked me to hide the name of the store and also their Brenda domain name. At first there is a broader domain name. That's something that you should know. And there's a logo and there's something awesome because, as I told you before, having a branded domain name and a logo is always recommended because it makes your works at your store looks more professional, and it makes your viewer feel more comfortable while buying from you, because a professional store it's trustworthy, is a store that I would put my credentials and my money in. So let's start with the store and here we have the logo. As I told you, we have the home and the collections. I'm going to talk about everything in the store, step by step. And here we have the customer service. We have a frequently asked questions. I love this section because it was just really having this section in your sore will save you out off time. So instead off, always having to reply to people about the common questions all customers use really ask. You can put all these questions in a frequently asked questions section, and this way you can save a lot of your time also having the section in your soul also having this sexual interest or will make the store look way professional on, and it will make your store look more serious. So here we have frequently asked whether ask questions. Here you have shipping, they've and delivery, and here we have exchange and returns. Having these three sections in here is very important, or so it makes your story look more professional. I'm not sure I'm going to check each of these separately, and also here we have the track. My packages also nice, because when someone buy from you, he wants to be able to track his his things. He both so having also this here is very important So I'm going toe this section here. Yeah, here. We had the cancellations. Also here you have. How'd I tracked my package? And here we have. How long does it take to order for arounder tardive? If you are duck shooting from China, I recommend you toe Tell your customers clearly how much time you will take in order to deliver their items. Don't lie because lying will not make your customers trust you anymore. Tell the truth. Let your customers decide if they want to buy from you or not, based on your time and shipping conditions. And in this way they will be prepared to wait. If you tell them that you are going to deliver in two days or in five days, then you deliver on one month or maybe 12 days or maybe 15 days. You will look like a spent, but and you will get a lot off, off like complains and all of this. But if you were, if you are truthful with them, if you tell them from the strategy that they are going to wait, they will be buying from you based on this condition. So you will not be facing any kind off complaints. They're directly related to your shipping time. Uh, also in here we have the shipping and that the delivery things also, this is nice because we have many things. So this is a good a good thing to have, because in this way, you make everything need. As I told you, here we have the refunds policy, the cancer order and we have a return policy. A lot of people ask me all the time What what they do when they receive a return. Someone asking for refund or someone who wants to return these items. I always stay. Go with the refund. Pay for your art for the pay for the items from your own money. Give your customers their money back because being truthful with very fun thing is very important. You are here building a brand, not only making some sales If you want to build a brand, your refund policy should be solid. Should be truth. So always when you face someone or some customers who wants toe return or refund, go with it. Don't be stubborn And don't create a conflict with him. Just do they refund the return even if you are going to lose money because on the long run , he will be building a good brand. And you would be building a trustful relationship with this customers and with all your old other customers. So also, what would you have him here also? Okay. And here we have the world while the very thing and, uh, assess as secure check out. I'm not sure about this one because not everyone knows what this means. So having this money, it is a little bit confusing. And with no reason, If I were you, I would remove it. This is one thing. The other thing, that is that I don't really like when the store doesn't fit on the screen. It's something that my my base come kind off a taste. But I recommend you to have your store filling all the left of space. It should be responsible on on all screens. Then this kind off off look to me is more professional or something. Here, you can use a smaller size off your logo toe, make this white space in here a smaller because as you all know, other. And as I told you before, this section here is your above the false content, and it's the section that shows directly when someone land on your store. So the more you can optimize this section, the more your store will look better. So optimize the section near, make you look a little bit smaller toe ah, to minimalize this white space in here because it's a little bit big. Also, Uh, and here we have a photo with, uh, I guess this is a sale or something like that. And in here we have the browse now to go to the collection. As you can see, it's ah store that that says fitness fitness related items. We don't know to have the name to to know that it's it's very it's very clear. So in here, we're going to scroll. You are going to see the product. So this is our wireless waterproof airports. Well, yes, this is related to fitness because this is a night, um, that's related to people who do maybe sports when training or something like that. This is a smart fitness watch. Also related items. He comes these products. I'm not very sure how much this products I really related to this niche. I guess the owner of the store wants to create or order to create a collection, and here we can find it, a collection that's related to me. The preparing Well, yeah, this is nice and fitness, and people who do sports are usually very interested on preparing their foods and being healthy and everything. But having these two products directly on your own page is a little bit confusing because they are. They don't look very related to the subject. I'm not sure how you can create away toe brand to blend them inside off your store without having them like this, because there are a little bit confusing now. I prefer if you remove them from your best sellers item and you only put maybe your collections in here in a section were in the collection. You talk about your drugs, you're all cut older collection, your your guider fit, Let's equipment, equipment's your meal preparing and your fitness presence. I guess it just would be better, because for the first look, these items doesn't look very related. All at least, you can change the title off this products to make them more related to your a theme like Maybe you can say in style. It's to save your healthy food. Maybe you can hear Add Magic three or pillar pillar to prepare your healthy meals or something like that. So in this way you will make your these products more related to your niche. And you will not make your your visitor confused because he doesn't know why. He is saying products related to food when he's er on his own, a store that sells fitness accessories. Here we have the footer. It's a nice put it in here we have about us. This is nice. We have the, um, but the pages and year also nice. And here we have the social social media pages are also this professional hate. We have also that secure a badges and are made by and a copyright expression. It's also nice. The footer section here is very nice. No. Now we are going to check a product page on this store because your product date is the most important page on your store. Usually your viewers does. Your viewers don't land on your home page. They land on your product age because you're going to pick a product. A D Argo picked advertised this product on your social media using Facebook ads may be using instagram maybe using interest, I don't know. So when you advertised a special product you will be leading were traffic toward this product and toward the page off this product, not toward your home page less. That's why your product age is the most important page on your store. So now we're going to check one off the product pages off this store and you're going to pick a best seller. I look to pick up to pick a best seller because usually, uh, these bestsellers are the one that everyone off everyone off us put effort on optimizing and on doing a description and putting all the time because we're going toe toe by toe, sell these items a specifically. So I'm going now, toe, I'm not sure I'm going to close these now, and I'm going to go to the product page off this item. So So here we have. Ah, the name of the product Wireless would approve airpods veto. First, you have to add this item toe some kind of collection because having these uncut ago rise in here is not nice. This is the first thing. The second thing. If you can remove this from here, it would be way better. You don't need your viewers to know in which collection you are putting this item and this is not an important idea. It's not an important thing to tell your viewers. And as I told you, you're above the falls. Constant is a section, the very important section that you should well optimized. Don't lose space on ideas and on things that your visitors don't need to know. So this is the first thing that you should be removing. Also, the title The title is wireless waterproof here, parts virgin to a yes or something like that of I'm not sure if you can optimize better the title. I guess you can off the mind. But in the title, I wouldn't put Vito in here because I would you review your visitors Most probably will not know what you are talking about. What seven toe, Vito, I'm I'm a visitors now and I'm on your store. This doesn't mean anything to me. So if I were you, I would remove this. It's nice to have that eating in here Also, you are putting this item on saying this is nice because creating sale is very important because when you put some item and say you are giving your visit, visitors on additional push to make them by because their sale and people like saying and people like to buy when there is safe. Also here you have your for three different variants. This is nice to have three colors and here you have, um, your your can't pick how many items he wounds or she wants. And that card Here you have the better squint. There's something that I usually notice in almost all the stores. When you want toe, ask your viewers to buy something from you. You should be giving them the reasons why they are going to do that. So now I have landed on the speech. I want to buy this year parts. When I check this space in here, I have no reason to act fast and toe by toe by this airports. I know nothing about this, a parts I know nothing about, uh, the specification off the this airports. And also I have No you have. I have no reason to act quickly and to buy at this exact moment, because maybe I'm scared off losing the same. Maybe I'm scared off not having more items on the stock. Maybe I'm scared off not catching the opportunity off buying this item right now. So when I learned on this product page, I don't have really any reason to buy quickly, and I don't have any reason to feel very attractive to this product. Your product will not sell itself. You should be selling it, and you should be putting all the elements to make your visitors act and buy this item. So the first thing that you should be doing is you should be adding some section here, maybe pointing out only the important thing about this airport. Maybe about how much time it last without charging. Maybe about I don't know about its specification. Something nice about that. You should be putting points in here before asking your viewers toe click the add to cart button. Because the description section is here. It's very low. It's below your it's below. You were above the field content. Your viewers should scroll to re description. That's why I recommend you to have a small description in year to give your viewers an additional reason toe By also, you should be telling reviewers how many items you have sold from this a part in the later in the last month, for example, how many items you still have on your stock. How many people are checking this a part? At this exact moment, you should be creating urgency and scarcity in your product page. I have talked about all these points through this course, and you should be checking all of them because when you add these scarcity and this urgency points your product page, you will be increasing your conversion rate in a very, very big great. Because people by and people act because you give them or that isn't to do and want you and you want your viewers to buy. You should be pushing them into doing that by creating urgency and scarcity and social proof in your product page. If you want to know more about these three elements, you should be checking all my course or you can go to my YouTube channel and you can check video. I will give you the link off this video in this in this review reference where I show you with the elements that your product page should include in orderto have, ah, highly converting product. Pidge also having um having a product recommendation apse and product recommendation tricks within your product pages. Very important. What are the product recommendations like? Maybe frequently both together. Like maybe recently? Ah, recently view Or maybe, um, the best sellers? I don't know. There are many things that you can Okay. Also, I think, uh also, I think, product recommendation. Also adding product recommendation tricks in your product page is very important, like frequently both together, for example, because in this way you are giving your viewers, uh, chance to buy another item from you. And it's very important because when you convince a viewer and you can but when. And this is very important because when you convince a customer to buy several items from you, you are increasing your profit because are paying once time for add and you may be and making the same customers buy from you several times, so you should be having product recommendations. Tricks within your product age like upset, obsolete cross cross sell pop ups like frequently both together. All these stuffs because these are the kind of things that will make you money. So also in the video I have recommended for you, my on my YouTube channel, you will find I would be talking about these things so you can check them. And also in this course, I have talked about all these things. So we watch the course and apply these things in your product page. These these things are essential, and you can make money without using them. I'm going in here. You have the additional information. It's some kind off description. I loved her description in few lines because I find them interesting. I don't like to read stuff like that. I would love to read two lines talking about the product, why this product is important, why I should be having it. There are people who only work to write product description, toe do copyrights. You don't have to be that professional for non. You can just try to lines with good English and and with known grammar mistakes. You can hire someone to do you that or maybe act someone to help you or anything, but you should be adding a description to each product you are going to send here you have the reviews. Having reviews is Olsen because it adds social proof and it tells your viewers that more people are also buying that. I know that also, people let that having the views is very important because you are telling good reviewers in this way that other people have both from you and they have found your product good. So having reduced is very important. Do you have the shipping and the Nativity again? Okay, here you have this issue being under delivery again. So what has to be re checking Now we're going to check. I get the check out is the same as Shopify. We're going to check it quickly, but I guess the leaf for trip if I check out. So this is the Ah Carter page. I usually perfect skipped a car page because you are lowing restriction and you are leaving your customers directly to the check out page. So you lured you lower the friction. The more you are, the more you have to do. Step some of the hardest thing that your viewers believe before buying. But when you lower the number of steps like you keep the card stage, you are loaning your fiction and you are loaning the chances off your customers to leave you before buying. Now I'm going to check the mobile view off this website. Mobile view is very important because, ah, the highest percentage off your viewers and your customers will be coming from mobile. That's why it's very important tohave a good mobile. You tell your story because your viewers most off your viewers and your customers will be coming from your mobile that will buy you off. This website is good. It's acceptable in here. I'm going to check a product page. Um, OK, so this is the image of the product. This is good. The title is very small. I recommend you to make it a little bit bigger. Maybe over maximum off two lines. No more than two lines. I would have you. I would recommend you to remove this white space. Been here because you don't want toe lose space over unnecessary, unnecessary thing you have. You should be having all your information in here in the screen before your viewers have to scroll. So what, you are going to do is to minimize a little bit your product image toe in large as about your title, and to make it more clear and more attractive. Toe. Remove the sweat space in here. Maybe you can put the price next to the review. Um, in here you can. You should be making your act to card bottom a bit, little bit, little bit larger. It's better. And is it? I'm a by the view is okay. You should also have a description. As I told you, having description is very important to any brother. I hope this review will help the store owner to make it better. And I really recommend you to check my YouTube video where I assure you, with a top 10 tricks that you should have on your product page to double your conversion rate. Having these tricks in your product page is very essential, because with these tricks, you will be able to start making say's and to make profit. Do not do not miss. Do not miss seeing this video and check the scores, because in this course I have food. You how to apply all these tricks within your store station with me and let's meet and an ex review 30. eCommerce Store Review #4: hi there, and welcome to the structure. In this lecture, we are going to give you a store that sells gas accessories and accessories for cat owners . Let me first talk a little bit about finish off the store. I have turned you in another lecture that choosing a sub nish is very important for your store. Because working with broad nations as a little bit risky because you are going to face a huge competition and everything, your audience will be difficult. So that's why I have recommended you that instead of building stores around pets, for example, used busying stores around, gets on maybe one specific types of cats and maybe dogs or maybe one specific type of dogs . So picking a sub knees for the store is nice because you have so because the store owner went toe a smaller, a smaller niche, and he won't, he went on Lee toe get instead of going toe all pets. However, this sub news is very popular and many people been store around it, so you would be facing some competition. But it's OK. You can always work on optimizing your store and making stand out so you can stand out between your competitors. Now let's review this is store first the owner off this your store first. The owner off the store has used a branded domain name, and this is very important. I have told you many and many times how much looking professional is important for your store and for your store performance. Also, I recommend you toe create a logo for just a having a logo for your store. Having a longer for your brand is very important because a logo is always something that stick to the truth of people mind. So you look who is very liberated is very related to rebrand. That's why I recommend you to create a logo and this course I have a good a lecture, but I show you how to create a logo for free. If you don't want to create a logo for free and you want toe go a little bit like professional, you can go to Fiverr and you can pick any freelancer and he can create a nose. Um, I know some local for you only for five or $7. I always create logos for my store is using Fiverr or sometimes up work, and I only pay $10 or something like that. And I got always a nice logo. The logo is a no go is very important. Don't. So here you have free shipping worldwide. This is nice. I would have picked a little our iPhone. That shows a little bit easier because now the food is very narrow. I would change the phone for something easier to be read. Hey, do you have the, um the Facebook pays a Pinterest tents the ground. Here you have the currency. It's it's very good that you have currency changes. This is very good. And here we have the leg in the court. Also in here. You have your had your men. You have the home you have for you. This collection, I guess this is for Cat's owner. Here we have the four you'd get. This is the on the second collection. So in the start, we have to collections for you and for your kids. I love that I love store that are direct, that I are easy to be to be to be visited, that where I can navigate easily without being confused with all the collections and everything, hear everything. The smooth everything is clean. I love that. So here I can't pick items for me and here I can pick items for my kids. I don't have a cat anyway. Hey, we have this image. This is the home page image image. When it's a nice image, the cat is very lovely. However, that text in here doesn't joke. Clearly, I have told you also before in the scores that always your text should contrast with your image to make. To be to be easy readable. Here I have to put effort into reading these lines. Also here I have one word over one line and says that you should be having two lines. Only two lines. And don't you don't have to use all caps Trick. You can use sentence case if you want. Or maybe ah, capitalized. Let the first letter off each word, and I recommend you used a different color. Maybe you can add a bag around food or text to make it more determined. Also, the button here is not showing your bottom Your color. Your bottom color should be in contrast with your background to make you reviewer. See it easily to make them click on it. Easy, Easy. You want your viewers to land on the stage and to directly click here. So you have You should be having this bottom in a different color. Maybe orange, maybe green, maybe blue. I don't know. And you should have it a little bit bigger with a bigger test text. And also, I recommend you to use a different phone because this fault is very narrow and narrow. Phones are not really very attractive and that are not really very friendly twice. So I also recommend you toe crop your pay your image in here because this is your losing space in here so you can move this into here. In here toe. Have you were called to action button directly in front off your visitors and you can crop your picture here. So when someone scroll, he can directly see the items. Okay, so you don't feel with any space over nothing like this. Here you have the new items. I usually don't. I'm not. I'm really confused about the new item sections. Sometimes I put it, sometimes I remove it, but I usually perfect to start with my best sellers items. Then I would go to the futures items or features collections on something like that. Maybe I would put one product under spot in here. It's up to you, but I usually prefer to keep the new items a little bit below. So here you have the items. I'm going to check the product page off the off each item in a few seconds. And here we have different. I don't I don't think these are collections. I think these are products where you should be changing fighter in here. It's not very professional toe have drunk titles, so you have to change it. Here you have the I'm not sure why you are asking your viewers to fill this image. You should be giving them a reason why I would be putting my email in here if you don't tell me what I'm going to get in return. So it should be telling your visitors that if they put their 1,000,000 here, they are going to get something. Maybe Africa poco. Maybe they will get to something I don't know. Maybe they will get. Maybe they will get something for free or something like that. Here we have the footage. The footage section Here we have the contact as the about us. It's good to have the contact under about us. I usually prefer to have them only in your heather section because they make your sword look more professional. I'm going to check them also. It's good to have a frequently asked questions section this a day. Sections are good. You should be having these sections on your stores. So these are goods. Years we have the security badges is also good. Now I'm going to check one product page, and I'm going to discuss to see how we are going to make this page look better. I'm going to pick this, for example. Okay, this team have a quick view, and this is good, because in this way, you, our viewers can buy quickly from you without having to go to the product page. Um, I love the quick by, but unusually, it's nice for many people on. Now let's go to the item. So did you have the item? Also, I will repeat there. Don't use narrow, narrow phones. Use a phone that's more likable. Your viewers here we have the price. We have the variance. We have the quantity and he had acted cart button. And we have the description and I talked before. I have talked before many times about the description. I always perfect have the description above he had here before. The add to cart button. Because when you are going are going to convince someone to buy from from you, we are going to tell him first why he or she would be buying from you. Then you tell them buy from me. So put your description in here before the section also What else? Okay, also in this product, Page denies the photo is nice, but you only have one photo for your product. I prefer to have several photos. I prefer to have reviews for your product. I prefer tohave uh here, waiting for your product, or Soto have maybe the number off items remaining in stock. Maybe you can. And also the how many items you have sold in the last 24 hours. Maybe. How many people are taking this item right now? Maybe you can You can put ah this item on sale and countdown these tricks These things are the things that will push shoot viewers of your visitors into buying. I'm not sure how much you know about marketing, but people by for three for two reasons. First, because they are scared that they are getting an offer that will not be. I'm not sure how much you know about marketing, but people by for several reasons, and one of them is because they are scared that they are going. They are going to lose the item they are seeing right now. The second is because they trust the product they are seeing, so you can. You can push your viewers, your visitors in tow, acting by using several things. One of those is by creating scarcity and urgency within your product age. And you create that by telling your viewers, for example, that your item is it's on sale and that this is the sale will be finishing in like, two days. So your viewers will feel that he is that he should act fast and buy this item before the offers ends. Also, you can create Maybe we can maybe, for example, tell your viewers how many people are currently checking this product and how many products are left in your stock in the spare. You are also giving reviewers another reason toe actress, and to buy this item now before it's out off stock. Also, you can add social proof like adding reviews like reading maybe. Ah, uh, the section where you show your viewers how many people have bought this product in the last 24 hours? Maybe you can add a social proof pop up in here. You can talk all these tricks and my course. Also, I have published a video on my YouTube channel. Well, I show you the top 10 tricks that every product page should have in orderto convert. And in order to make sense, your product page is the most important page in your store. So you, when you optimize your product page in the right way, you would be able to make sense, and you will be able to make money so you should be optimizing. Could product page by I think several off the persuasion tricks I have showed you in my YouTube channel, and I have told you within the scores I have showed you have to apply all these tricks, so you just have to review the leather lectures and to apply them in your store. Also here. If this is a good a good thing to have, this is related items section. It's, ah, product recommendation section. I love the section because it drives people to buy more. Also, you should have you having pop up upset. Upset pop ups cross tell pop ups. You should be adding frequently boss together. Also, product recommendations are very important because they are. They push your customers into buying several items at the same time. Remember, you are saying to get your customers into your website. You are paying for them to be here by paying Facebook on instagram or whatever platform you're using for advertising. So the more you can make your customers by the same customers buy from you, the more profit will go up. Let's say I am paying $5 over my Facebook ad on bringing one visitors. If I make a one visitor, if I make this winter visited by several items from me, I will be making more and more money. That's why I think conversion hacks in your product pages very essential, because it could increase your profit insanely so don't miss that watch my YouTube video. Recheck this course. You will find anything off my YouTube video within this lecture reference. So please do not hesitate to check it. It's very important that it would help you. Hey, we had subscribe. I have told you before, you should be giving reviewers a reason why they should be giving you their address. So tell them you are getting, for example, example a free coupon code. Give them a reason to give you that inmates and their information. So, um, what else? I'm going to click on the add to button card. Okay, so it's added, I'm going to check out. I have I have told you before, I preferred if you skip the card page and you you make your viewers go directly to the check out because in this way you are lowing road lowering your fiction, and you are loaning your risk off losing your clients before proceeding and pain. So here this is a check out pages is ah, check out page by a buyer. Shopify. ITT's nice that you have added the conversion Hexen here also, you can add in here a section with a promotion called to give your viewers if you were an additional Bush eso. Now we are going to check the mobile view off this website. You can do that by using a website like this one, for example. I'm not sure why. It's not sure make. So I'm going to you. Is that this? That this trick? You can hear it. Click on Inspect. And here you change the It's not showing properly of the media. Fresh it. Okay, so this is a mobile. You off your store. Okay, let me shoes check it. So this is a mobile view off your store. This is the home page. Lets me check the navigation. Navigation is good. Here. You have the picture. You have the products. The home page looks nice. Now I'm going to check a product page. So this is bad because of you. Don't have your call to action. Bottom is very low here. We have this white space in here. You should be optimizing the spice stays. You should not be having this white space in here. I'm not sure if you know about your mobile view is very important. It's much more important than your deceive you Because the largest percentage off. Your viewers will be coming to your store through your their mobile devices, not through their PC. So optimizing your mobile view is very essential. So that's why I recommend you to go with a paid teamed up with anything because pay theme I usually optimized to be well represented on more buys and to run fast on nobody's. I have, um, published our YouTube video where I show you my top station five teams. You can't take the evening off this video within this lecture reference. If you want to go with any off them, I recommend out of them. So I recommended toe remove this white space in here toe maybe high this section. Or maybe put them on the same line using the scroll or something like that, because you are also losing space. Ah, here. I would prefer if you have your title on a bigger, bigger phones on a large front. Also, if I would prefer if your call to action bottom is more attractive with with a different color, maybe and I would recommend you if you can minimize all these to make everything look, everything be there before scrolling. Itt's the same idea, like above the country count of it's the same idea, like above the content feet. So if you can put you should put the maximum information before before your viewers, I would I would prefer if you can minimize dissection because it's better to have your court action bottom then nearest possible from your from from the page. So So what has Okay, I'm not seeing a description in here. I'm not sure why. Let me go back to the mobile to the PC view. We didn't have a description here for this item. There is no this conscription you should be should have a description for each item if it even if this item is not an item that you are going to advertise to Unfaithful. But you should be having a description for each item. Because if someone landed on your store and each so, uh ah, product with a description without anything to talk about, your store will not look professional anymore. So I hope dis review helped you in your store. Please do not have a day to ask me any question you want here or on Facebook or Instagram are on YouTube. I would I would be more than happy to help you 31. eCommerce Store Review #5: Hi. There will come again in this new lectured in this lecture. We're going to leave you with the store. This is a star that I honestly loved. It's a very good looking store. It could be better for sure. We care. We are going. I'm going to show you to show the owner of the store, have toe improve the store. But honestly, it's a story that looks very professional, and it looks good and I really loved it. So let's start with the home page of the story. Here we have the branded the domain name. This is awesome because it looks professional. Here we have the fab Egan. Also, this is good. We have the logo for the store and it's not north, Um, and elegant logo. Hey, we have the search well about their search. I usually remove the search from my, um, Heather when I use a theme that doesn't support the creative search or the smart search. There are themes like to both themes with our advanced search options. Um, went a search would be more effective. But when I used things like she tries on maybe like it comfortable, I remove the search bar from Heather because I don't have a smart search, so I remove it. It's up to you. It's not bad, but I usually remove it. Here you have the free worldwide shipping. This is good and we have the card. I usually prefer only toe have one. A menu bar. It's something that I really find better because it's less confusing. Having two menu bars is Elke bit confusing because your visitors has have to pick from here and from here. So I recommend you to put these things like shipping Ritter's about tracking and contact and blawg below. Here in your footer you have put it or them already and add your about US page in here. Okay, so he can add home in here and you can eight ad about us page in here. There is no need to add a products page because when you add collections are doing the same thing and here and someone click on shop now he will be most probably going to product speech. So I recommend you to add your home page in here home page, bottom in here, it at an about us here and the contact that's here and to move all of these down. Also, it's awesome that you have a professional email address. This would help your so look more professional. And if you can add a phone number to store, this would be also awesome and also addition and add your store trustworthy at your store. I look here you have the currency changer. You have only one currency. It's OK if you are sending Onley in U S. A. And in U S. A dollar. And here you have there again. Uh okay, here we have the homepage I usually prefer Hey, we have the slider. I usually prefer not to use sliders in the home page because sliders slow down websites. Sliders are awesome. Everyone loved them. Everyone loves them Everyone one wants them to be to be on their stores. But sliders slowed down Websites If if you don't know that your website speed your store speed is very important and it affects greatly your conversion rate each second off the lay . My cause you a great amount of flaws. So that's why I recommend you to avoid sliders. Having your store run fast is more important than having her store look the best off your sliders will look awesome. But your slider will slow down your website, so avoid it. This is the first thing. The second thing here is that the words for example here does not show clearly because the contrast between these words these letters and the image is very bad. So you should be using. You have two options. It use a different color for your text or you add a background for your text in a way to make it look, Look easy. Look better in a May that make it more easier to be right here. I should put effort to do these words. So you should put I should make contrast between your words and the background. If you want to know more about that, you can watch the lecture when I show you how to design a product page, a product image and you I have talked about the contrast between the front. There are letters and the image. So so you have to devise all these pictures toe add maybe a shadow on over the picture, maybe a black one. Or maybe you can use a different color for your front. Maybe are black phones with Ah ah, ah, with a white background, should you can play with transparency or everything? If you need more help about that, you can either contact me or recheck the course. I have talked about this many and many times, So here you have two bottoms. You have the shop now and the video view, but I'm not sure what you are going to show your viewers in this video, but I don't find any reason why you are leading your viewers outside your website. This is bad. You want your viewers. It's everything about your, I guess, about your store. But this is bad because you want your viewers to stay the maximum possible inside your fear store. You want them to buy and buy and buy. You don't want to need them out off your story, even if you are leading them, leading them to YouTube channel. Sure nothing. Huber your online building a building tribe on YouTube. You are standing on your store so you want your reviewers your visitors to stay on your story so you should be removing this and only keeping the shope. Now you don't want your viewers to leave your store. Don't give them a reason to leave your store That don't give them this reason on your home page directly in front of them. So remove this and keep this. Now here we have this awesome collection section. I love this section. It's very well looking. The images are awesome. The look it is very professional. Ah, the I prefer to use phones with not with without a set of. So these phones I prefer to choose the the phones in here by funds without these things. If you don't know what what's Ah ah I will show you in Google phones, you should be using foreign sound said, if I'm not sure how to say it in English But you should be within these this kind off funds without the small ticks in here. That's why it's not show being Yeah, these are phones without sheriff this ASAP wants with self. So I recommended use thes ones, northeast ones. They look better and everyone loves them more. So you have to change the phones in here. Onda also say for this phone and saying for this phone, changing the phones is only a matter off clicks I can always do it here. You have white shop with us. This also something nice to have on your home page. You have the top selling products is a good section to have on your home page. You have the best deal. It's also nice, and you have new arrivals. I love this home page, and here you have. I'm not sure what this exactly. Maybe it's like an about US page. It's nice, but maybe you can put it below this one so you can keep all your products above and the section below. And here you have the foot. I love this home page. It looks very professional. You should be doing some Smith testing, checking out What's better. Which section is better to put above another section? But for now, this home page looks awesome. I really loved it, so not allowed. Now let's check the most important page, your product page. As I told you before, when you do advertising on Facebook on Instagram would anywhere else. You are leading reviewers to your product age, not own homepage. So how your product page looks is very important on your buyers. Decision to buy from you or not. That's why your product pages the most page you should be putting effort on. I'm going toe pick any product like this one, for example. Well, first I have told you before in the scores, I prefer not to put images with wide backgrounds. White backgrounds are not attractive, and they don't really. They don't really attract your viewers. That's why I have showed you how to add a different background to your products. So I recommend you Togo B O to go above to the lectures and the check. The actually. What? I show you how to design a product. They are product image in that I show you how to create an attractive product. Photo helped either background for your photos and all this stuff. So first, you should be changing this. Here you have the title. I would prefer if you maybe he was a bigger front in here because you want to title toe pop out. Uh, this is not to have a review. Uh, you have the number off order. This is also nice because it's social proof. Here you have the price, the quantity and the different variants, and you have the escort as I told you before and before and before. It's always nice and it's always recommended to add a small description before you add to cart button. Because when you want someone to buy from you, you don't ask him or her directly to buy from you. You would tell them what you are going to sell them. You try to sell your product by talking about why this product is awesome. Why someone should buy this product then you you tell you view this viewers by it. This is exactly what you should be doing right now. You should put a small description he and maybe bullet points. Maybe something like that talking about the important points about this product. Why people should die this product and then you put your at a cart. Hey, do you have the product details? I would always prefer toe have small description. Not only that points like this here you had a customer reviews. This is nice to have many customers reviews. This is nice for any social pre Ah, social proof. And here you have shipping and payments. So this is good Dunton Now I'm going to scroll down here we have? Why? To shop from us? We have the feed bags, what else? We have the liver review. We have related products and this is 20. This product page looks nice. It's OK, but this product page has no trick at nothing that can push your visitors into buying from you. There are many reasons why online shoppers buy or why any Superboy. But there are three things that you should be working on creating within your product page . In orderto push your viewers into buying from you. First, you should create scarcity and urgency, and you can create this bite. Convincing your viewers that what you are offering them is limited, either in time or in quantity, like you add your product, you put your product on sale and you make this the timing off the same limited. So your viewers will be scared that this they might, that they might miss your offer, and they buy quickly before the offer ends. Second, you can tell them that you have limited number off items, so they will feel feel scared that maybe they will not be able to catch on the opportunity . And by this awesome sunglasses before it ends from your stock. Also, you can add within your within your product page. You can add social proof like they've used. This is nice. You can also add how many people have bought this item. You have added this in your number off our orders. You can also add how many people are checking this item. Right now it's the same. Think that looking, that come use manure are looking Ah, a room in a hotel and suddenly something like one room left parked out in front of you and you acted quickly and you reserve the room. This exactly what should be happening in your store? Don't be spammy. Don't add many things. Try to make you product page. Look professional, but add what's necessity to create and toe to push your viewers and your customers into buying. Also, your product page should has product recommendation, pop ups and product recommendations sections. Why let me talk a little bit about marketing now to bring your customers into your product page. You are putting money on Facebook advertising on Facebook and you are lady angry viewers into your product pitch. So with all that competition, you will be facing all around you. Your Facebook ads cost will be very high. That's why in 2008 19 to be able to make money, you should be a be able to convert you to your visitors from, ah, one time customers into multiple customers. So let's say you are paying $5 to make one customer to lead one customers through wreck site if you may. If you are going to make this customer Onley by one item from you, you would be losing money because your margins will be very limited. But to be able to make a really tweak really profit, you should be able to make this customer by several items from you. So instead off making $5 profit from each customer, you would be making some answer on $20 from each customers, and this is what will make you money. So having product recommendations like Upsell like cross sell like frequently both together is very important. Also adding email marketing pop ups within your your story is very important because when you get when you you you collect your customers in maize, you can contact them in the future, selling them on other items telling them about the the Cezanne, your store, about what we are offering them and many other things. So you are going to make them by several new items from you without being paying any other dollar on Facebook. Let's so that's why you're this product pages nice. But this product pages not well optimized to convert. Well, that's why I recommend you to check a video that I have shared in this course reference. And it's in my YouTube channel and school. The top 10 tricks you should be using to double your store conversion in this video. I'll show you what you should be including in your product age in order to make a product page look awesome. And to make it very well, optimize and to make it highly converting. And this course also in this course I have showed you how to apply all of these 10 tricks. If you need any help, you can also contact me, whether on Facebook or here, or anywhere you prefer. Or maybe YouTube. It's up to you, so I recommend you to watch the video, then go back to your to this page and optimize it. Because if you are making now. Next, I'm out off for profit. After optimizing it, you will double your profit. I am quiet. Sure. Now let's check the mobile view off your story. I'm not sure if you know about your mobile view is more important than your deceive you. Because the highest percentage off your view visitors are coming from mobile. So when you have to imagine mobile view, you are optimizing your review for your highest percentage off visitors. That's why you should not have should not ignore your mobile of you. Put a great effort. Effort that on that. Because this is your key to success. I'm going to check it by using Google. Okay, I'm not being able to click. I'm not sure why maybe. Okay, I guess the story on the owner have I have not given me this opportunity. I'm going to try to check this, uh, this store on our mobile. Let me check. Move, boy, So we can check the mobile of you in here. Let me pick a device. This a good device? Maybe. Okay, this is PC. We have water. Did this? We're going to check on this. This may be the most. The one have everyone has. I guess this is the iPhone or something like that. So in your mobile of you, there are many important things. Like your website speed. Your navigation should be very easy. That where you optimize your phones to look at. These are important things that I'm going to talk about now. So, um, here we have the website looks nice in here. I have talked about the contrast between the ah, the text and the background. You should be fixing that and removing this also in here. The home page looks nice on mobile. This is good. I'm not sure if this text is readable. Maybe you could change it. Make it. I make it smaller make. I mean, um, put like only the important points on mobile. Enlarging the phones so your viewer can really read them. Here. You have the navigation. Your navigation. Oh, I didn't love the navigation. It's very complicated. Yeah, you should. You navigation and mobile navigation should be more smooth, more direct, like only you should be showing four or five steps in here. And you and and your river should be able to click directly. This navigation bar is very large for a mobile view, so I recommend you to avoid it. Uh, let me go back. I'm going to check a product page. Let's check this one. The same one who has we have seen on a PC? Here you have the title. I would recommend you to use a bigger title because it looks very small in here. It's not attractive and it doesn't show directly in front of your customers. So make it a little bit larger. Try tow. Avoid having this all this white space White Motrin by its looking this way Let me. It looks bad if it looks bad because here you have a large spay that you are losing over nothing. You should be optimizing these items. Put them maybe next each other. Maybe move your variance in here. I'm not sure how to do it, but you should optimize this section here. It's very crowded and it's not really it's so organized. Okay, you're at two. Card is good because it's big. You can also make your phone bigger and this is it. You have feedback and everything. So it should be working on this on your mobile of huge with optimizing this section. And as I told you before, you should be, I think a small description before you add to cart button. Even if on mobile you can move your at God bottom toe above a little bit and put a small description below. But you should be optimizing this section in here. Okay, I hope this review haps you optimizing your store. It's already a beautiful store that looks good, but you can still make it better on. I wish you the best off lack in your business. You look like someone very professional who's putting effort and time on his or her store, So I was sure the best. 32. Bonus: How to design attractive photos for you ads: Hi, then, and welcome to the structure In this lecture and in the few coming ones, I'm going to show you how to create a photo for your Facebook at. In each lecture, we are going to use a different software or a different online tour. Feel free to go with anyone off them. People nowadays are distracted very easily while browsing the Internet. The amount off concentrated time an Internet browser can stand. Checking something without becoming distracted is very short, and this applies when they are checking their Facebook news feeds. That's why images are very important. Human brain processes images quicker than words and remember them for a longer time. Also, images in social media platforms get more engagement. So if you want to get more engagement on your ad, you should make sure that your ad image super attractive and that it can catch your viewers attention. So you need your images to stand out and to look different. That's why you should be putting some effort in designing your products images. I would be using this product as an example, and I would show you how I'm going to design and attract the photo for it. As you can see here we have different photos provided by the supplier, and we have also a video. We will not use this video right now. In the coming lectures, I will be showing you how to use it in your heads. For now, we are only going to work on images. The first thing you should be doing each time you want to start selling a new product is to go to Facebook. You go for Facebook search and you type the name off your product. You can add free shipping next to it or 50% off, and you can check the results. In this way, you will be seeing all the photos and the ads available under your product title. You check out the photos and it would be great if you find some with high engagement. Because in this way you will get an idea about what's working and what's not. For our example. Here we have several photos. Let's check them. You can not that almost all of them are poorly designed. You can keep spying as much as you want, and you can get inspired through this on how to design your own photos. So here we have our product and we have many and many photos. Some people simply pick any random photo from this and use it on that. Ed's well, as I told you before, this is wrong. A photo like this is not attractive. Why would anyone stops crawling and the click on this photo? There is nothing fun or attractive about this photo, and it doesn't fire up your viewers curiosity to be interested on knowing more and exploring more and buying your product. The more you work on your photos to make them more attractive, the more they will be able to stand out and make sense. So let's now jump back to our happened Peeler and find out how we are going to design and no, some photo for it. In this lecture, I will show you how to design your images using Power Point. Well, yeah, a few people use power point for this kind of stuff, but I love it, and I find it one off the easiest Softwares to be used, especially that we all have power point on our PC's, So no need to pay any extra fee Step number one this side where you are going to run your at. This means your ad placement on Facebook and shut out the right size you should use. And this thing here Facebook gives you all the needed information, plus the available places. So let's say we are designing a photo for newsfeed and with links, so our photo size should be with this rescue. The minimum size allowed 600 pixels, so our image size should be 1146. You can go with 1200 by 628 fixes. The most important thing is to keep your racial right, and you're smaller size higher than 600 fixing. You convert pixel two inches and you change the four point slider size to 12.5 inch by 6.54 inches. And in this way we have the exact size off our ad photo. So I go into these on your product photo using power point. So let's go there and check out how this is going to work. The first thing to do is to have your slide empty, then toe adjust your slight size Toby, equivalent to our at size we will design our photo to fit exactly within the slide. So when we save this slide as a jpg, it will have the same size we need. So you go in here and you choose to customize your slight size. Toby. 12.5 inch by six points, 54 inch. After changing the slight size, we answered the photo we won't work with because having an attractive background for your image is extremely important, because photos with white by ground are less likely to attract people's attention. The tricky part now would be to remove the background off our photo and replace it with a more attractive one. Power point holds a feature that many people ignore or simply don't know about. It lets you remove the background off any image. It works fantastically, and just by a few clicks it lets you get rid off any background, and you are going to see how I'm going to apply this to our photo. So here use a lecture photo and you click in here. You can also select the areas you want to keep on the areas you want to remove, so now we have our photo clean and ready, and we are going to add a background for it. That's why we are going toe pics. Obey picks. Obey is a website where you can find photos that you can use for commercial use without any absolution. So let's go here and search for backgrounds related toe happen. You can see that you have many at many options that you can choose from. Well, im going toe pick. I want that I think will be suitable. Well, this might be a good one. I'm going to download it now. After the learning our photo. Let's get back to power point. So now we have our background and our product above it. I would also add a darkly out over the my ground, and you will see later why this is very important and how this will make my entire photo look way better. It should be under the product photos. I'm going to move it under. You can also add a glow for your product to make it pop up here. You as a glow, and you can also modify the color and the transparency and the size as you please, and the year we have our photo. I'm also going to add a saves badge in here to make it more attractive, and this is it. See how we designed and also photo in just a few minutes. Now we have to save it and to make sure that the text overlay is acceptable. So after saving good image, you go to this Web page and you upload your image and you will get the results. As you can see in here, if the proportion off your text over your image is too high, this might affect the reach off. Your at Facebook has this rule. That's why we should always test our photos to be within this Facebook guidelines. That's why each time you designed an image for your ad, you should go to this link and three should test your image and make sure that it's within Facebook guidelines. I'm going to test the photo we have just designed. If it's not okay with this tool, I'm going to minimize my text and make sure it's within Facebook rules. Because, as I told you before, this would affect the reach off your ads. So please do not forget to always test your text overlay As you can see, our photo is okay, so we don't need to change anything. You can also add free shipping here instead off 50% off. Its after you both are good at. I recommend both of them. - So that's how you design your images, using Power Point statement with me. And let's meet in the next lecture where I'm going to show you how to design your images using a different software. 33. Bonus: Design your photo with photopea: hi there. And welcome to this lecture as I promised you through this section, I'm going to show you how to design your Facebook X photos. Using several online tools and several three software's. We have already seen how to design your photos using Power Point. And now, in this lecture, I'm going to show you how to design your photo using this awesome online tool. It's called for topi. This online tool allows you toe save your files on your PC. So if you design a photo using this online tool, you can simply save the file on your PC and access some time later. So if you want to change your photo if you are doing slip testing if you change your mind. If you decided that you can modify your design a better way, you can always get back to your original file. You can always open it in this online tool, and you can always modify it. This online toy has several options that are common with Photo Shop and Jim. It offers really everything you need in order to design awesome photos, so I recommend you to use it. It's a little bit more complicated than power point, but I'm going to show you how to use it. So we are going to start by starting your new project. You can choose any off these templates, but I'm not going to do that because I'm going to design my photo from scratch. Here. You choose your project name. I'm going toe toilet Facebook as. And here you choose your photo size so way are designing a photo with this size, I'm going to include this in here and here. You can true the background off your photo. I'm going to choose transparent and I'm going to click on Create. So I have created my image. I don't have a bygone. And now I'm going to start designing my Facebook at photo. I'm going to access my download five, and I'm going to check my apple Peter photos. This is the one I'm going to use. I simply drag it in here. So when I dragged my filter in here, a new layer was created. This layer we have the photo off the apple appear if you are familiar a little bit with the shop. This online tool works in a very similar way to for the shop. So now, after applauding my photo, I want to remove the background off my app It, Peter. So I'm going to select the layer I'm working on and I'm going in here to layer. I'm going to click on Last Arise. So no, I can go to the store in here and choose this option, and I'm going to click like this and I'm going to click Deal it. So see, I have removed my background. Now I want to remove the background from the inside. I'm going to click like this like this, like this. So if you want to remove something like this, you can go in here and truth quick selection like this, I'm going to delete it. This way you can delete things faster, so here you go. Select and you click on the select so you don't select anything. So here we have our apple peeler. Without a background, I'm going to move it to the side. You click in here and you simply move it. If you don't see these points, that allows you to scale your photo, you just have to check this box in here and they will appear okay. So now I have my iPad, Peter, Without a background. I want toe design a different photo in this lecture than the one I designed in the previous one. So I'm going to add a different bagger for my for my photo. I'm going also to download in here. I have already downloaded a background from picks Obey. I have chose this one I'm going to edit. So if I want to move it to the back, I have to just cried the Slayer now in here. So here is my layer, and I want to scale it in my within my day mentions. So here I have my apple peeler and I have this big room. See, there is still something that should be removed from here. I'm going toe. Say leg the layer off the apple peeler. I'm going in here. I'm going to choose quick selection. I should be in here. You can always hide this layer until you finish working. I guess this is fine. I'm going toe. Okay. This is great. I'm going to select and select. So now I have my apple peeler and my background. I want to add an overlay over my background, I said, like the layer off my background. I go in here to effect As I click on color overlay. I'm going to choose a black overlay and I'm going to change dress princey in here. You can't change it as you like going toe. Pick this one. Maybe I'll keep it more. Olson. So now I won't. I have my background with an overlay over it. I know. I want to add a globe toe. My apple peeler. I'm going to select a layer I'm going to layer. I'm going toe layer style and I'm going to color toe outer glow. Sorry. Okay, so in here we can change the everything related to the glow. These options are not all available in Power Point. That's why this online tool is a little bit more professional than poor point because it allows you to do many and several things that power point can do. So in here we can change the opacity. You can change that. Always. I like toe make the spread alky bit bigger on the size. A little bit bigger. Not that much. You can change the size manually like this, for example, What I guess This is also making also at the letters like this. Well, this is awesome. And you can also change these options. If you want oil, it's fine. Now I'm going to click on OK, And he it is my epic. Peter, What could I do now? I want to add a different also photo in here to make it more attractive. So I'm going to my download. I'm going to add the photo off these apples. Okay. I just black the photo in here and this photo peak. Create a layer for this. A new photo. I'm going to remove delayer the background of this photo. So I have to select the layer. I have to go to layer to rest arise. Don't forget to do that. If you don't do that, you can't remove the background. So I'm going to click in here. I'm going to tow this quick selection. I'm going toe this option. I'm clicking like this and here I have removed my background. I need also to remove these from here. So I'm going toe de select everything. I'm going to move it like this. I'm going to minimize its size on I'm going toe Maybe make a little bit larger, and I'm going toe. Okay, I'm going to add a glow for it. So layers, so layers, layers died outer glow. And this is the same glow. I will make it a little bit larger like this. Maybe I would move it in here and I will move my apple peelers to this side. Serve. This looks fine. I'm going to make this a little bit bigger. Well, I love it now. I still have to add some text in here. So I will do this. I will add, uh, addicting. Get in here. I would change the color of this box from here. I will change. I will change. Maybe toe orange. I will try. Yeah, this is the orange Maybe. No. Let me try another. Another color. So now I'm going to add attacks in here. Free shipping. As I told you in the previous lecture, you can add sale. 50% say lurking and free shipping or anything that you think can be attractive. Anything that can't push your viewers into buying and in tow, checking your link and checking your product. So I'm going to click here on tax and I'm going to do this and I'm going to write free shipping. So I'm going to change the color and the phone and everything. I'm going to select all of it like this. And here I'm going to change the color toe white. I can also change the size to 70 for example. So now we can modify everything related toe This text, you can change the color. You can't change the phone, can do whatever you think is better. And after finishing all of this, you can go in here to file and you can click on save as PSD. So this way you will be saving the original file off your photo. So if someday you want toe very, very edit or you want to change anything about that you can simply access. You can simply open it from your PC. So I'm going to save this. I'm going to save it. So I have saved my photo. I have I have saved the original file. If I want to reopen it, I can go in here and click Fine open and I can't choose it in here. This is it. I can't Truitt choose it from my computer and here it is with all the layers and everything . So this is awesome because it allows you to save your work, and it allows you to modify it over time. So if you want toe render now, this sort of used directly on Facebook. You go in years to find and you go toe expert as and you choose any off the of the format unity can choose jpg and we have chosen. You can make that resolution the highest possible if you want urgently concept and now it will be safe. So in this lecture, we have learned how to you was for therapy to design our Facebook as photo as I told you before and it would you want pick that tool you find yourself more familiar with. I love foot api and I love poor point. Both of them are great, although with foot api you might be you might have more options and you can modify your photo a little bit more than with power point. I hope you enjoyed this lecture. Stay tuned with me and let me in the next one