Build your shopify eCommerce Store step by step (0 coding) | Rihab Seb | Skillshare

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Build your shopify eCommerce Store step by step (0 coding)

teacher avatar Rihab Seb, Digital Markter

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

44 Lessons (5h 31m)
    • 1. Introduction

      2:14
    • 2. What Is Shopify and Why to Use It

      5:44
    • 3. How to Create a Shopify Account

      4:12
    • 4. How to Remove Your Store Password

      2:25
    • 5. How to Add Currency and Time Zone

      1:57
    • 6. How to Manage Your Inventories!

      2:56
    • 7. Quick Intro to Shopify Dashboard

      5:59
    • 8. What Payments to Use?

      3:34
    • 9. How to Set Up Your Shipping Information

      9:35
    • 10. How to Add a Branded Domain Name

      4:11
    • 11. Setting up Your Domain Name and Get a Free Professional Email Address for Free

      5:48
    • 12. How to Create and Manage Collections

      14:45
    • 13. How to Add Products to Your Store

      11:01
    • 14. How to Add and Manage Product Variants

      2:36
    • 15. How to Choose Your Store Theme

      6:23
    • 16. How to Search for Themes and What to Look For

      23:14
    • 17. How to Check Themes Directly From Shopify

      1:54
    • 18. How to Backup Your Theme and Work Offline

      2:56
    • 19. How to Change Your Theme Fonts and Colors

      11:05
    • 20. How to Create a Logo for Your Store

      12:11
    • 21. How to Create and Manage Navigation Menus

      6:15
    • 22. How to Build and Customize Your Homepage

      15:59
    • 23. How to Customize Your Collection Pages

      2:48
    • 24. How to Customize Your Product Pages

      3:23
    • 25. How to Customize Your Checkout Page

      3:18
    • 26. How to Create and Manage Discount Codes

      7:46
    • 27. How to Create Blogs on Your Store and Why

      7:05
    • 28. Must Have Pages on Your Store

      9:32
    • 29. How to Read and Analyze Your Shopify Analytics

      11:42
    • 30. How to Increase Your Average Order Value

      8:55
    • 31. Best Free Shopify Apps for Social Proof

      9:42
    • 32. Best Free App for Post Purchase Upselling and Cross Selling

      17:43
    • 33. Additional Free Apps to Level up Your Store Performance

      8:18
    • 34. Practical Examples of Cross Selling and Upselling

      5:51
    • 35. Pre-Purchase Upselling and Cross Selling Shopify Apps

      9:50
    • 36. How to Retain Your Customers

      11:52
    • 37. How to Collect Your Customers Leads

      5:42
    • 38. How to Reach to Your Clients via Emails

      4:22
    • 39. Klaviyo: General Introduction

      6:36
    • 40. Klaviyo: Sign up Forms , Lists and Segments

      14:51
    • 41. Klaviyo: Coupon Code and Email Templates

      8:34
    • 42. Klaviyo: Campaigns

      8:10
    • 43. Klaviyo: Flows

      6:26
    • 44. Final Thoughts

      1:15
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About This Class

Shopify is currently the most famous ecommerce platform and it is without any doubt the perfect solution to easily build your online store, without any coding.

The ecommerce marketing continues to grow year after year! Building an online store offering and selling goods or services is a very trendy business nowadays.

And the road to creating a successful online store can be difficult if you do not have the perfect tools to do it! Without previous experience in web designing and development, many people worry that they will not be able to start their own store without paying for a professional or struggling with lots of complicated procedures and steps!

But do not worry! If you’re thinking of creating your own online store and don’t know how to do it then this course is the perfect solution for you.

In this course, I will show you step by step how to build your online store using shopify, the best and easiest ecommerce platform ever.

In this course, you will get familiar with the shopify dashboard, and I will teach you step by step how to build your own store. You will learn how to pick your store theme, how to modify it, how to create your own brand, how to design your pages especially your home page, how to add products and optimize them and how to tune your store elements and settings.

Gradually, I will show you the core elements that I use to increase the conversion rate and how to add them to you store. Together we will see how to create urgency on your shopify store and on your checkout page by adding count downers, “number of items left”, social proof popups and many others elements. In addition, I will show you how to connect with your leaving customers or your previous customers via an email marketing system.

By the end of this course, you will be able to build a highly persuasive shopify store that will help you move your business to the next level.

Act quickly and let us start building your first shopify store now!

 

Meet Your Teacher

Teacher Profile Image

Rihab Seb

Digital Markter

Teacher

Hello, it's Rihab!

I am extremely happy you are here!

Since finishing college, I struggled with being imprisoned in my 9to5 job! So I dedicated my free time to focus on one goal: Starting My Own Successful Online business!

I walked along a path of failures before I was finally able to earn my living online and quit my 9to5. And ever since, it's been magical!

I tried several online businesses, failed in many, and succeeded in a few. Failures were and still are my biggest achievements because through them I learned how to improve myself and my skills.

Here, I plan to share with you everything I learned and am learning. I hope this will benefit you in building your own business and quitting your 9 to 5!

I like what I do, and I would love to be in t... See full profile

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Transcripts

1. Introduction: Hi there and welcome to this course. I want to start this course by saying, thank you, thank you for choosing me and thank you for choosing this course between all the other available courses here on Skillshare. The second thing I want to tell you is that this course was taught any updated in 2020 one. So all the lectures that you are going to see in this course are 100% in u, which means they wear the updated to meet the e-commerce market updates and the Shopify updates. So everything in here is up to date and everything in here is the dedicated to make you succeed. Now let's start by discussing what you are going to learn in this course. This course I'm going to show you how to create your store using Shopify. And I'm going to show you that step-by-step. This means that if you are a complete beginner and if you don't know anything about Shopify, this course is also perfect for you because I'm going to walk you step-by-step. In addition to show you how to create your story, I'm going to show you how to optimize your store and order to make it highly converting because creating any stored is not enough anymore in order to succeed, you should be creating a highly converting stored, a very well optimized store. And this is exactly what I'm going to show you in this course. So in this course, I'm going to walk you from the basics up to the most advanced techniques. And I'm going to show you that all step-by-step. So whether you are a complete beginner or if you already have some experience with Shopify, this course is perfect for you. Now before moving to the next lecture, I want to invite you to follow me here on Skillshare, because in this way you will get notified first when I publish a new course. Second, I want to invite you to follow me on Instagram, to subscribe to my YouTube channel, to add me as a friend on Facebook, on all of my social media profiles, I share valuable content. So don't forget to check me out and add me as a friend and to follow me. In addition to that, I want to invite you to check my website and then I list all the services I offer for my clients. You can go and check my services and see if any one of them is suitable for you in this case, please don't hesitate to reach out to me, whether on Instagram or on Facebook. Now, let's start with this course and let's move to the next lecture. 2. What Is Shopify and Why to Use It: Hi there and welcome to this lecture. And this lecture we are going to discuss what is Shopify and why you should use it to create your store. Well, the first idea we should be discussing is what a Shopify. Shopify is a subscription-based online software that you can use to build your story. Which means that in order to use Shopify unit to pay a monthly fee. Now, why Shopify is, in my opinion, the best platform you can ever use? Well, there are so many reasons that make Shopify your best option to build an online store. However, in my opinion, the most important reason is how easy it is to use Shopify. You just need to sign up. This is it. You don't need any other complicated or something else. You just sign up and visit, you start using Shopify. Now, let me name more of the reasons of why. In my opinion, Shopify is the best platform to create your e-commerce store. Let's start with our first reason, and it is that Shopify hosts your website. I'm not sure if you are familiar with WordPress, but in the case of WordPress, for example, you need a third party host to host your website and Shopify. You don't need this. Everything is hosted on Shopify, So you just sign up and you start working. The second thing is Shopify gives you a clean and smooth dashboard to modify your store. And he had you have to know something. Shopify is a software that's meant to create stores. However, WordPress is a software that's meant to create any kind of websites. Which means that everything in Shopify is meant and organized in order to help store owners. However, this is not the case with WordPress because WordPress is meant for any kind of websites. Let's why, why you are using Shopify. You will notice that everything is in place in order to help you because Storify, dedicated for store owners like you. In addition to that, Shopify offers many fee and the paid adjustable teams to design your story. And all of the teams provided by Shopify on mobile friendly, which makes, which makes your work way easier forth, Let's Shopify, lets you add an infinite number of products and gives you an infinite data storage capacity. So you don't have any problem with your data capacity. In addition to that, also, shopify offers you sidestep and the product reports when you are running good e-commerce business, it's very important that you always keep monitoring your numbers. And Shopify gives you the ability to do the actual seeing shopify analytics dashboard. For swore, I recommend you to add Google Analytics to store. However, what Shopify offers is very good because phi gives you a lot of information related to store, for example, the conversion rate by returning customers that cause the orders, everything. So inside of Shopify analytics, you will find a lot of important numbers that will help you run your business and the best way possible. Also. So P5 offers a wide range of free and paid apps that make your store stand out. So for example, if you want to add something to the store and this feature that you want to add is not included inside of your store theme. You can always go and pick an app that does that. And there are many free and paid apps on the, on the Shopify App Store, and many of them are highly reviewed, so you can know that you are adding a good actual story. Also, shopify offers a very simple integration with Facebook and Google channels, which means just by a few clicks, you will be able to have a Shopify, a Facebook shop, and then Instagram shop, and the Google shop, just a few clicks. Nothing complicated because Shopify has a lot of direct integration with these platforms. And finally, Shopify is the quick to go platform, which means in just a few hours, you can create your own. And now, let's discuss what you are going to learn in this course and this course, I will walk you step-by-step through how to use your store to how to Shopify to build your story. Even if this is your first time working online, you will find everything you need to do in order to create an awesome story using Shopify. Just follow my instructions and everything would be very clear. Now discussing the Shopify pricing plans, as I told you before, there are different pricing plans and each plan is different depending on how big your store is and all of these details. We have the basic Shopify plan, which is $29 per month. The Shopify, this one which is $79 per month, and we have the Advanced Shopify, which is $299 per month. It depends on your business and you can check the different options of these pricing plans on the Shopify website. However, if you are just starting out and you are new to this, I guess the basic plan would be more than enough. And always remember that with Shopify, you get a 14 days free trial. So go to the description, click on the filing, get a 14 days free trial with Shopify and start building your store for free. And after the 14 days, you will start worrying about paying for Shopify. You have to know something that this trial, the 14 days to three trials come without even entering your credit card information. So you don't have, you don't need to worry about anything. So this is it for this lecture. I hope it gave you a good idea about why you should be using Shopify. And the next lecture I'm going to show you how to sign up to Shopify and helped start working with it. So stay tuned and meet me there. 3. How to Create a Shopify Account: Hi there and welcome to this lecture and this lecture I'm going to show you how to sign up to Shopify and how to get your 14 days free trial. So here I am on shopify.com and I just need to enter my e-mail in need and to click on Start free trial. I'm going to enter my e-mail and I'm going to click on Start free trial. I'm headed now to this page in here I should be having I should have my email in here. In here, I should enter my password. And in year two, I should enter my storming. If you already have a brand, either maybe on Etsy or maybe you have a brand on Instagram or maybe you have a retail and real life, it would be better to put your brand name in here. However, if you are just starting out and you are not 100% sure about your band name. I recommend you to put the closest possible to your brand name. So put something that's ready related to when you pick your brand name, this name will still make sense. This name is the one that should be five will use in your domain name, which means when we create the store, we would get this name dot shopify.com. However, through this course, I'm going to show you how to change a different Shopify name and replace it by a brand and domain name because this is better to look professional and to look like a true brand. So I'm going to put my store name. Let's say for example, I'm starting a store where I sell missing accessories. I'm going to call this stored notching and needles. Okay. The name is not taken, so I'm fine. I'm going to click here on Create your stuff. So now Shopify will be creating my store. It will take few seconds, and this is it. Okay, So here I am inside of 45 and now I can fill this form. I can skip it. Depends on you. I'm going to fill it already selling you reply. I'm I'm going to say that I'm just playing around now, Shopify will be recommending things to help me. If you want help with any of these things, you can, for example, pig or you can skip that. In here you put your current revenue and in here you put your industry. I'm going to pick other, for example, and I'm coming to click on Next. And now I need to put my address because this is something Shopify requires from store owners to get paid. I'm going to put my address in here and I'm going to click on Enter my store. And this is my store will be created. Few seconds and Shopify will take me to the Shopify dashboard. So as you can see, I'm inside of the Shopify dashboard in here at my store is created. Let me minimize this a little bit to show you how my URL looks like. So now my study ALL is knitting needles, but my shopify.com. That's why I told you to name this something close to the brand name of journeys. But if you have a brand name and by YouTube land Ni, by replant name for sure. So this is now my default URL, but I'm going to change that to look more professional. Now if I take this address and I go to another, another browser, let's say Firefox. I can see that my stored is password protected, which means that no one can see my store because they need to enter a password before being able to see it. This is not defaulting given by Shopify when you are just starting out with a trial plan, this is what you get as a beginning, but even in the future, if at some point you want to modify things in your store and you are not still running the store for you. I'm not receiving any traffic. You can protect your store by a password and then you go live with your story. So in here, I can enter my password if I have one, or this is how other people will be seeing the stored because it is password protected. And the next lecture I'm going to show you how you can remove this password so you store will be visible to anyone. So the set for this lecture, stay tuned with me and let's meet in the next one. 4. How to Remove Your Store Password: Hi there and welcome to this lecture as we have seen before it, after we create our stall using Shopify, I will start was left password protected. Now let's see how we can remove this password so we can get our store life. You go in yet your face to your Shopify dashboard. And under online store, you go to preferences. And under Preferences, you go to password production. In order to be able to remove the password protection, you should first select a Shopify plan. You will not be paying anything until their free trial ends, but you should be filling your credit card information in order to submit to a Shopify plan, to pick a Shopify plan. So either you click in here and you pick your plan. And in this case, when you pick your plan, you will be able to enable their password and you will be able to get your store live without any two entering any password. Or you can select a plan from here, and this is it. So you go to online store preferences, password protection, and you pick a plan and you enable that password. Let me click in here on pick a plan. And as you can see, these are the different Shopify plans. Let's say I'm going to choose this plan. I go in here and I pick either to pay each month or maybe every year and I save thirty-six dollars or maybe if every two years and I save this much, every three years and I save this much. I want to tell you something if you already have a brand and you are going to sell on Shopify, no matter what I recommend you to go with the biggest one because you will be saving money. Okay? And then here you either enter your credit card information or your PayPal information. And this is it after you select your option from here is a lecture options from here. And you will get your plan active and live. And remember, you will not be getting paid until that trial ends. So no need to worry. Okay? And when you, once you finish that, you can go back in here to preferences, password protection. And now this should be blue and you would be able to remove that password. So this is it for this lecture. I hope you enjoyed it. Stay tuned with me and let's meet in the next lecture where I'm going to take you in a trip over the Shopify dashboard so you can get a little bit familiar with the software. 5. How to Add Currency and Time Zone: Hi there and welcome to this lecture. In this lecture I'm going to show you how to change the time zone and the currency for your story is actually very important because later on when you start receiving orders, you want to make sure that you have the right currency and time zone is very important for you to keep track of your orders and to make sure that you don't get things like mixed up or something like that. So in here in Shopify dashboard, you go to Settings. You go in here to general. In here you scroll down and you will see that these two options, and here you have to choose your time zone. You choose your unit mass system metric. What is, whether it is metric or not? And in here you choose your default weight unit if you are selling in us a, if you are located in your essay, you might need to change this, for example, to pound. If you are you selling in Europe, you can keep that as grams and kilograms and depends on where you are actually studying or what, what you are used to. So I'm used to metric and kilogram. I'm going to keep that. And in here I can change how my order number would be, so I can change the format of my order number. I'm not going to play around with that. In here. I can choose my stored currency and I can even change the formatting. And this is when I finish this, let's say for example, I'm picking a dollar, keeps going. So this is it. I click in here on Save, and I changed my time format, my time zone, and I changed my currency. So this is it for this lecture and the next lecture I'm going to introduce the Shopify dashboard for you. And I'm going to show you how to use it and how to proceed with creating your story. So stay tuned the VALS need at the next lecture. 6. How to Manage Your Inventories!: So we have learned how toe create collections, have to create how to add products and how to assign products toe collections. And we have learned how the ad variance to products in this video I'm going to show you how to manage your inventory. If you are selling physical products, this mean that you need to know had to keep track off your numbers. You need to know how many products you still have in your stock. How many one you can still sell, so you have to manage it invented. So let's take the first, uh, product. For example. There is no invented for this product yet, So I'm going to click on it in here, going to scroll down. And in here I'm going to choose Teoh, make Shopify tracks this product invented and I'm going to put a quantity that say I have put 15. So in this way, when someone purchased this item, Shopify will make this number unless minus one by default without you intervening. So it's really automatically updated. And this is very important because in this way you will know when you are out of stock. If you are. If you're shipping doesn't need too much time if you can. A purchase new item for two days. For example. You can allow your customers to purchase products when they are out off stock. Otherwise, keep it. Keep this one unchecked. Okay, so in here you click on save. And when we go back to our products, we can see that we have now the number off products in stock. Now let's go. And the change the invented, the off this item this item have three different variance. The variance we have created together and we are going to change the invented, the off each variant. Okay, so in here we click on edit and in here you click on Shopify Tracks product inventively. Let's say we have 12. For example. I'm going to click on Save. I'm going to change the other variance. Let's say we have Ah, then off these Now let's go to the blue one on. Let's also do the same thing and it's have eight, for example, and I'm going to click on safe now. When we go back toe, our products will be able to see, and here you can see the number off items that are left in your stock, and this is very important because in this way, shape if I would be able to track down your numbers, and you can make sure that you are not selling a product that's out off stock. 7. Quick Intro to Shopify Dashboard: Hi there and welcome to this lecture. And this lecture I'm going to show you that Shopify dashboard. And I'm going to make you a little bit familiar with this dashboard, especially if you have no experience with creating websites over all stores before, this might be a little bit challenging, although after this lecture everything would be extremely clear. So in here you have these different options. You have the home, the orders, the products that customers analytics, marketing, discounts and apps. Then you have your online store. So you'll homepage and here you will be seeing usually things related to your store like the live sessions, things like that. But for now, since we didn't start yet with the store, we see these options to add a plan at a product, customers that team at a domain, and so on. When you click here on orders, you see the orders you have received. So you see the orders in here and here you have the drafts, and in here you have the abundant checkouts. Those are people who reach the checkout phase by but didn't buy. So in here Shopify shows you who are the people who reached check-out free and their emails but didn't proceed. So this is actually very important because later in this course, I'm going to show you how you can reach out back to those people and convince them to buy from you in order to gain these lost sales. So after the orders, you have the products and he obviously you add your products. I'm going to show you how you can add your product. And here you have your inventories, and here you have your transfers. And in here you have your collections. And in here you have your gift cards. You don't need to worry about that because we are going to see most of these later in this course. Mainly if you are just starting out and things are not yet that complicated. You will have to add your products. You will have to manage it inventories to make sure that everything is on hand and you have a good idea about what products are still there and what products are out of stock. And you have to work on your collections and gift cards. It's not usually something all stores do, but something that also you might do. Okay. Here you have after products, you have the customers. Those are people who bought from you. And here you have the analytics and there is a lecture in this course where we are going to discuss this dashboard in here. Don't worry about that. You have the reports, the reports given by Shopify to show you your store results. Here you have that eye view which may lead to who, how many people are now on your store where they are located, things like that. And after analytics you have the marketing. Which means if you want to send abandoned checkout emails, there are there are amazed that you can send by default through Shopify. However, I don't recommend that later in this course, I'm going to show you how to deal with these lost sales. And in here you have, if you are creating campaigns inside of Shopify, you can see those, but I don't usually use Shopify and marketing are used a third party app to do that. And I'm going to show it to you at the end of this course. After marketing, you have discounts. So if you want to create a discount code, you do it in here. And in here you have the apps. As I told you before, Shopify has a Appstore that's full of free and paid ads. And many of them are very useful. And don't worry, also true this course we are going to see what apps you should be doing. What apps are important. But the most important idea that you have to keep in mind that you shouldn't be adding a lot of ads because absolutes really slow down your story. So you should be very cautious about how many apps you are adding and you should only add the most important apps to store. So don't rush out and start adding any actors thought this is not the right thing to do, you should only use the apps that you must use. Okay? And here, Shopify recommends some of the top apps, the most famous apps. You can go in here and check them out. After that, you go in here to online store. And this is actually where do you start with defining what defining the appearance of your story? First, you have the themes. I'm going to show you. There is a lecture about themes and this, of course, here you have your blog posts. If you are publishing blog post, here you do it. Here you have the pages because there are difference between a product page and a normal page. So also we are going to discuss that in this course. Here you have dynamic navigation, which are the menus also, this is a topic for one of the lectures. Here you have your domains. As I told you before, I recommend you choose a professional domain name. And here you do that. And here you have their preferences, which are things that you should be modifying and changing. And also we are going to discuss this. After finishing with this section, you go in here to settings. And here you have your restore settings. So you have the genital, the locations, the store or language, things like that. And you should be going over all of these settings and make sure that you are setting them up as per your conditions. I mean, each country's differential taxes will be different than mine you were at. For example, billing will be different than mine. Your payments would be different than mine. So you should be going all over these and you should be managing these and what was suitable for your case, for your location and for your brand. So this is it for this small dashboard and the coming lectures, we are going to discuss all of these and I'm going to show you how to modify all of these. So don't worry, stay tuned with me and let's meet in the next lecture. 8. What Payments to Use?: Hi there and welcome to this lecture and this lecture we are going to talk about payments. And here there are two things that I need to talk about before starting this lecture. First, you have to know that your payments depend on your location, which means that what works for me might not be working for you. So you have to do your research and see what payments are available in your country and the peak. This is the first thing that you should be considering. The second thing that you should be considering is that you should be giving your customers at least two options to pay. At the same time. It shouldn't be giving them thousands of options. Usually two to three options to pay is enough, enough. And you have to give them the ability to do express, which means to pay directly. And I'm going to show you how to do that. So you're going here to settings and you go in here to payments. The first thing you have is that PayPal Express Checkout. And this is something I highly recommend to you is because people usually like PayPal and they have their bank account linked to PayPal. So it's easier for them to pay using PayPal and usually prepared as very trustworthy and people trusted. So I recommend you to activate your PayPal Express Checkout. You simply go in here, you click on Activate, you link it to a PayPal account. And this is it. I'm not going to do that because I'm not going to actually link my PayPal and here, but this is something you can do. After this, you will have different options. You will have a third party providers and the alternative payment methods, and you have the manual payment methods, okay? The first thing I need you to check is this 1 third party providers. And in here you can see multiple options and you need to pick the ones that work for you between these options. Maybe it's EPA, maybe it's to check out, maybe it's I count I'm not sure what works for you. So you have to go in here, do your research and see which one of these statements work for you. And there's also at Stripe for sure going here back and we in here that we have alternative payment methods. You click in here and you also can choose between these alternative methods. It's up to you if you don't have, if you didn't find anything here that CAN works for you, you can pick from the alternative payment methods in here, Okay? And in here you have the manual payment methods and they are payments that they are processed outside of your online store. For example, if you are a female payment on delivery, cash on delivery, you can be picking one of these. So as you can see, you have these options. And in here I need you to make sure that this is set up to automatically and the systems. Finally, the, I still want to talk about something. If you advocated in any of these countries, you will be able to Shopify payments. If you are not located, you will not be able to use any of these payments. The good thing about Shopify payments is that you pay less fees with them then you pay with third party providers. However, if you are not located on these places, you don't have any other option but to go with that third party providers and with PayPal. So this is it for this lecture, as I told you before, you need to do your research and you need to make sure that you are picking the payments that work in your country and that you can actually use The setup for this lecture. Stay tuned with me and let's meet in the next lecture. 9. How to Set Up Your Shipping Information: Hi there and welcome to this lecture and this lecture I'm going to talk about shipping and delivery. But before moving to Shopify and starting to set this up, I need to tell you two things. First, shipping and delivery are very related to business, which means that everything I'm going to talk about in this video is general. I can go into details because you are shipping conditions, your rates are very related to where you are shipping from and to where you are shipping to. So you have to go back to your own shipping conditions and apply them inside of your Shopify. The second thing I want to talk about is that while selling online, you have to know that paying extra fees, which include paying, which includes paying for shipping, is one of the biggest objection people face while buying online. People don't like to borrow, to pay for shipping. They don't like to pay extra fees. So providing free shipping is always, always something that would increase your conversion rate even if you need to increase your product price in order to cover the shipping. But your customers don't like to pay extra fees in addition to your product price. So if it is very difficult to you to offer free shipping, I recommend you to offer free shipping with conditions. And in this course I'm going to show you and I have that will help you do that even more. But I recommended to offer free shipping with conditions. For example, you can offer three domestic shipping. You can offer free shipping for orders above $100 for certain countries and so on. However, the ultimate case, the perfect case, the case with that will get you the most of sales is to offer free shipping. But each business is different and each product is different. So at depends on your conditions, however, would keep this in mind that providing free shipping and free shipping conditions will most probably increase your conversion rate. So in order to access the shipping and delivery section on Shopify, you go to settings and you go to shipping and delivery. Okay. So so before I first decide the location, they're looking at delivery, the location where you are sitting, where you are actually located. And and provides several options like local pick pick up, like local delivery, and so on. Let's start with the shipping first, okay, Here we can manage shipping rates. Maybe you are doing worldwide shipping. If in case you are doing worldwide shipping, it means that you have to precise the shipping value for different countries, okay? For example, you might want to have the same shipping fees for all of Europe and the French shipping fee for USA or for Canada. So you have to precise that in here. Okay. So this is my location. I am shipping from here, let's say, and I'm shipping to the rest of the world. This was set up by default, brushes, Shopify, shopify by default gave this shipping rate. Now let's say for example, I have different shipping conditions for Europe. So I need to have a shipping zone. I need to create a shipping zone, which is Europe. I'm going in here and I'm calling it Europe. Then I'm going in here, and I'm going to also choose Europe. I'm not sure why it's not showing, but if you scroll in here, you will be able to see Europe. Just 1 second. This is Europe. Okay, So in this case I'm precising that I have a shipping zone which is Europe. And I'm going to precise the rates for Europe, which means each time someone from Europe buy a product from my stall, this rate will be applying, applied at the checkout phase, going to click on Done. And now here you have to add it. So either you add that it by yourself or you use your carrier or app to calculate the rate. Okay? If you go with your set up your own rates, you have to call the array, let's say it Europe. Then in here you have to precise the price, okay, but you might be saying, but what if my price is related to the package size and weight? You go and read and you click on add conditions. And your precise how your price will be will be specified based on the ultimate weight or based on the older price. So let's say it will be based on the order rate. So I will say that minimum weight is 10. Ten is too much 0.1. The maximum weight is one. And I'm going to say that the price for this shipping is for example, $10, okay? And I'm going to add this one. Okay, Now let's say I want to add a new condition. Let's say for example, for packages above one kilogram, I'm going to increase our price. I click in here also, I added it, I call it, for example, Europe too. I precise in here. But the conditions that this is applicable for atoms a fine 0.1 up to two, and I will right near $15. Okay, and so on. I add my rate same for the other shipping zone. I precise, mock precise my shipping zones and I precise that it's now let's say I want to add a rate that's calculated by the carrier or the app to calculate the rate, I click in here, and in here I choose my delivery. For example, I can show us UPS. It's a very good delivery. Delivery accompany. You can, for example, choose DHL. It depends on nu, Let's say I pick this one. In here, you precise the services. And as I said before, this is very related to what kind of contract you have with your shipping company. So you can precisely service you want. Let's say I want to prefer you UPS standard. If you want to know what is UPS standard, you go in here, you go to Google and you try to understand what are the UPS standards, shipping conditions, what are the services they are, they are they are offering so you can precise which one of these fits you better, okay? And you have to know that prices of these services are different. So for example, this service might be less expensive than the service and so on. Okay, If you scroll down in here, you can add this one to add the future services, a fuel if you wish. And in here, you also can add handling fees if you have had the late fees, if you want your customers to be paying handling fees, and you click on, Okay, so this is how you prove size you're shipping zones and your shipping rates. Okay? I recommend you an order to make things as simple as possible and if you want to other, It's manually. I recommend you to group people for example, you, this, for example, for this ten countries, I'm going to offer free shipping for these 10 countries. I'm going to offer $10 shipping and so on in order to make things easier for you. Now, going back to our our condition, our shipping and delivery in heat and Shopify. First you have local delivery, let's say you often local delivery, you have to manage in heat. Here you have local pick up also if you offer this option and here you can precise the package size, okay? So this is a normal default package size. And here you can add a package of gay, whether you are offering boxes, envelopes, software packages, you precise the size that way and you give it a name. Okay? And in here you precise the carrier packaging. If you have one and you click on Add package. Here, you can choose between those available. She can shift shipping and here you can check on your rates. As I told you before, that is DHL UPS, USPS. I love UPS. They are very good. They provide good process. You can use them if you wish, or you can use DHL. And also you can create your labels. For example, when you receive an order, you can directly pick, create a label on Shopify and added to the product to the order. And in here you have other options that also you can customize. So these are the shipping and and delivery conditions. As I said before, you have to keep in mind that they are very related to your business. And when you start setting up your business, you might be doing going as simple as selling products from your house. So you might not be, things might not be that complicated. However, these are things that you should be deciding on and implementing here on Shopify. So this is it for this lecture. I hope you liked it and I hope it will help you to add your shipping and delivery conditions state you're in with me and let's meet in the next lecture while we are also going to talk about very important things related to creating your own Shopify store. 10. How to Add a Branded Domain Name: Hi there and welcome to this lecture. And this lecture we are going to talk about how to use a brand and domain name and how to add it to your Shopify store. It's very important to have a brand that domain name, because it's very important to have a store that looks professional. These small details like having a branded domain name, like having a business location, a business phone number, like having well-organized social media profiles, these small things, although they are small, but they give that impression that your brand is a trustworthy brand, that it's a professional brand. So I highly recommend you to go with all the things that will make her store professionally. And whenever you are hesitating whether you should be doing something or not, I always recommend you to go to big brands and your niche or other issues and see what they are doing and learn from them. So having a branded domain name, having a branded email address is a part of being and looking professional. So in order to add your domain name, either you choose to buy it from outside of Shopify from websites like 99 seal for example. Or you decide to buy it directly from Shopify. You go in here to online store, you go to domains. And in here you click on buy new domain. When you are starting an e-commerce store, it's very important why you are picking the name of your store. It's very important to make sure that the name you are choosing as available. You have to make sure that their domain name associated with your business name is available. Because if it's not available, it means that you can't name your website with your business name, which is something very bad because people will be going to Google and they will be typing you the brand name in order to find you. So imagine if your website has a different name than your brand name. So it's very important whenever you want to name your business, it's very important to make sure that the domain name of your business is available, and especially that that.com name is available. Okay. Let's say it this available and let's say you want to buy it. You click in here on binding domain. You write your domain name. Let's say it's knitting needles. And I'm going to see if it is available. It seems that the name is available and I can buy it. So I click in here, I buy a domain name and I associated with my store. When you buy a domain name directly from Shopify linking, it is very easy because you just have to follow the steps and it will be linked. I'm not going to buy the domain because I don't want to buy it. This is how you do it. You go in here, domains, you buy your domain name and you added. Now let's say for example, you don't want to buy a domain name, you want to add a new domain that you have. So you click in here on Connect existing domain. Let's say you are moving from another domain. You put your domain name and you click on Next, and you connect your domain with this Shopify account. Okay, so this is extremely important to look professional and it's extremely important for your business. Connecting your domain name to a Shopify depends on your original host because I'm not sure from where you have already bought your domain, but that depends on your original host. And the second lecture, I'm going to show you how you can buy your domain name Cielo, and how you can associated with your Shopify account. However, if you are using a different host names 0, you can follow the procedure. It's very easy and you connect your domain, your Shopify store. So this is it for this lecture and the next lecture, we are going to start seriously by reading your soul, by talking about collections, how to create them, how to add exam, and everything related to them. So stay John and less need there. 11. Setting up Your Domain Name and Get a Free Professional Email Address for Free: Hi there. And welcome to this video In this video, I'm going to show you how to add a Brandon domain name to your store. As I told you before, having a Brandon domain name will make your store look more professional And it will help you make your clients trust you more. As you see when you sign up to Shopify, you will get this link as your shop. If I store you, l you don't want to give that we want toe by a branded domain name toe by a branded domain name. I'm going to use our website called names alone. A casino is a very good website. It's ship and the most important thing it will not only get you a Brandon Doman name, it will also give you a professional email address for free. That's why we are going to use name zero. You will find the link on the scores description, please click on it and see name zero and sign up to an account. The first thing to do is to sign in or to send up. I'm going toe log in. I have already an account, so I have already so I have signed into name Cielo. Here you put the domain name you want to use. You have first to search. You might think about domain names that are already existing, so you have to toe try some names before finding an available one. Let's say I'm going to name my website. My knitting heaven? No, that that come name is not available. I always recommend you to use and they don't come extension. It's it's better. So I'm going to use to try a different name. Let's say my knitting of I don't know garden. So it's available that come is available and it's available for $6.99. It's perfect. You click on this in here and you register check out domains. So all the privacy settings here you choose privacy and this is it. I'm going to the least this one. I'm not going to buy it. Okay, so this is now my order. I want to buy this domain name and this is it to click on. Continue and you can buy your branded domain name. I'm going to copy this. Spend the domain name first. Then I'm going to click on continue. You endure because it card or your payment information and this is it. You add your payment information and you buy you bend the domain name. Now I'm going to show you how to add this branded domain name to your shop. If I store you go back to certify that sport in here you click on online stores, you scroll down, toe the maze, you click on it. Here you have two options. Either you choose to buy other my name from Shopify. What you choose to connect existing domain name domain names from Shopify are a bit expensive. That's why I use Nemsila toe by my domain names. So I'm going to click in here. I'm going to write my branded domain name and I'm going to click on next. So now you see this You have to change the name Sheila Settings Toe fits with these requirements. Don't worry. I'm going to show you how to do that. So you go toe Nemsila in Here you go toe domain manager. You click on your domain name you click on then a sicker than here. He's screwing down to find Shopify. This is it. This is Shopify and you click on, apply template and you click on Accept. And this is it. You go back to your ah Shopify store and you click on OK and you don't forget toe, keep the, um, direct all traffic toe. This domain name checked Shopify needs 84 hours a process to domain name. So you just have to wait until you domain name will become available in your start. Okay, when it's available, which is something like this. Now I'm going to show you how to get a branded in the address from Name zero. As I told you, it's a free branded email address. It's very professional, and it will look good on your store. So how to do that? You go back toe, manage my domains, you creek on your domain name, and you get back to this page. And here you click under email forwarding. You click on confident, okay, and you choose to add an email address. You can choose, for example, contact. Add to the store name. You want all the emails sent to this email to be four border to your email address or Gmail or whatever you re client will see this they will send their emails to this email, but that females will be in reality going to your email address. So just like forwarding emails from any mate another one. You're right here. Your email address, like this one, for example, blah, blah, blah, and you click on submit and this is it. Now we will have a branded email address. You will add it, and you can add a tour store. So now we have seen together how to add a brand, a domain name and how to get a brand of email address. I'm going to show you how we're to add your email address and the next video, and I'm going to show you how to start working with Shopify in Easy and Quick Way ST John and meet me in the next video. 12. How to Create and Manage Collections: Hi there and welcome to this lecture. And this lecture we are going to talk about collections, how to organize them, how to create them, and many other things. The first thing that you should keep in mind while creating good collections and while organizing good products into collections. Collections are meant to help your customers navigate your store. So this means that because your collections should make sense to your customers and to help your customers to reach to what they are searching for. So for example, if you are setting candle's at perfume and face masks, for example, you should be organized in good collections in a way that makes customer journey easier on your store. Which means you should be putting their products, that they have the same purpose or that they are similar and the same collection. It's very important to organize your collections because if you have all your products everywhere without collections, you will make it very hard for your customers to actually enjoy the experience on your store. So always remember to organize your collections in a way that makes sense to your customers and in a way that makes your customers experience better and easier on your store. So to create collections, you just go in here to products. And under products, you go to collections. This collection is the homepage collection and by default here, don't touch it for now. Let's now go in here and click on Create Collections. And let's say for example, I am on my knitting and needles stored and I'm selling knitting yarns and knitting needles and eating accessories. So my first collection would be, for example, I would create a, create a collection for for, let's say your arms. Okay. But not only that, I'm going to make my collections even much more precise. Let's say I have a lot of yarns that they are made out of special kind of fabric. Or maybe let's say for example, I have a lot of red the arms. So I would be creating a collection. And I will be calling this collection with the name of this, this type of products. So let's say, as I said before, I have a lot of yarns that they are organic. So I'm going in here too tight it and I'm going to name my collection organic yawns. Aki. So this is my collection title. If you are optimizing good steward for SEO and if you are trying to rank higher on Google, you should be taking very good care at your title and description and every word you write inside of any of your pages. But there's another topic for another course. It's not the topic of this course. Let's say this is your collection title. Now in here, you are going to fund your collection description based on your theme. Some themes support text inside of a collection page. Others don't, but let's say you theme does. So in here you should be adding your collection description. And inside of this description you should be telling good customers why you haven't. Collection. What's, what are the products that they can find inside of this collection? So my collection is for organic yards. So for example, I can tell my customers that in this collection they can find yours and multiple colors. They are all organic. They are, for example, I can't talk about the different colors, the different projects that they can made out of these yarns and so on. Even inside of this description, you can link to other connections, you can link to other products and so on. But the most important thing is to add a description that's meant to help your customers. Always keep your customers in mind while you are doing anything or your story. Your biggest asset as your customers, your customers are your through fortune. So you have to treat them in a very good way. And you have to always keep in mind that you are here to provide value to them, to help them, and to make them love you and love your brand. So in here you write to description, I'm going to write anything, let's say check out. So I have written is very small description. But if you are, this is actually a store that I'm going to use. I would be writing a bigger description, much more organized one, I will be adding more information about the collection and so on. If you want to get inspired about what to write inside of your collections, I recommend you to go to big brands and new niche and to see what they are putting inside of your data collection pages. And to get inspired, always remember that big brands and big names, they always hire copywriters to help them out with writing the text. So it's always good to search for them and get inspired from them and learn from them to see what you should be including inside of your collection pages. So in here I have the title and the description. Now let's say I want to modify the stacks and commit to organize it. For example, let's say I want to change the text size in here, I can choose between these different styling. I recommended to keep the default style, which is paragraph. In here. You can make some words in bold, for example. In here you can make it italic, and in here you can underline. And here if you have several points, you can click in here to make them bullet points same for numbering. In here you can add out dent and indents. Let's say for example, I want to add an outlet and here I didn't, then in here I do like that. And here I put it back to its place. In here I can choose the alignment of the text always for big paragraphs. For big text, I recommend you to keep the left alignment because in this way, you make it easier for your customers to read your text. So don't choose the center aligned. Use the left-hand line that inhere can choose the color of your text. You can even choose a background color for the text. And if you want to add a link, Let's say for example, I want to link for where, especially on, in this collection, I go in here, I select the word and I click on the link in here. And I insert my link in here. I can choose between showing this link directly on this window or on a new window, which means when I click on this word in here, either I am taking, taken to a new window or I stay in the same window. And in you and your website opens. And here you can choose to add a table. Let's say I want to answer, insert a table, usually in collection pages without tables, but let's say in a product page and you want to insert a table, you click in here and you answered that table. And a few have already a table. You can change that, that say I have this table, for example, I can modify the size like that. And I can, for example, choose to add a row. I click in here and I click on Insert row above. I can choose column before, so on. So this is how you change your table. But as I said before, use and collection pages, you won't be adding any table. So let's remove this. Now let's say I want to add an image inside of a collection page. I click in here and I insert an image. I have first upload the file and I insect damage. If you have already products, you can add a product image from here, or you can choose to put the URL of the image and that will be uploaded in here. If you want to add a video, same thing you have, you have to add the embedded snippet, snippet box inside of here. If you are hosting good videos on YouTube, when you try to share a YouTube video, YouTube gives you the option to copy the embedded code if you are using remains the same. We may give, gives you the option to copy the embedded code. You put the code in here and the video will be showing in here. Okay? And in here, you can choose to clear formatting and go back to the normal formatting. Okay, After you finish all of that, you finish writing your collection page. You go in here, collection description, you go in here and you choose your collection type. You can choose between manually creating the collection. And you can choose between creating automatic collection. When you choose manual collections with it means that you have to add your products manually to the collection. Okay. When you choose automated collection, you mean it means that you are using some kind of a rule to add the product, your collection. I like to create automated collections because are easier and they save me a lot of time. Okay, I can choose any heat, for example, my condition to be, I can't choose any condition on all conditions. If I pick on all conditions, it means that for a product to be added to this collection, it should verify all the conditions listed here. If I put any condition, it means that it's enough that a product only verify one of these conditions to be listed in this collection. So in here you can choose between choosing the product title that can contains, for example, yarn. So in this case, I'm saying that if a product title has the word yarn on it. It should be added to this collection. I can, for example, choose u to be equal to exactly. But this doesn't work in the case of a title because you wouldn't name autofill products, yarns. It can be starts with, ends with does not contain, and so on. Now, let me add a different condition. Let's say for example, I want to have a product type. It should be equal to a. This works when you have different product types and you have already entered your product types. Inside of your product. The products you go. And here you can also choose products price. For example, let's say we are creating a collection for products below $100. We can say for example, here, at any product that has a price lower than, for example, $100. In this case, each product that has a price less than $100 will be added to this collection. So you can see you can create multiple ways, multiple collections with a lot of conditions. The most important thing is, as I said before, to keep your customers and mind while creating these collections. Okay, after you finished with the conditions and here you go in heat and you edit your website, SEO, title and Meta description. As I said before, this is a whole topic, but if you are doing SEO, it's where you place your page title, your description, and in here you add, add. Let's say for example, you're changing, you're changing direction of your collections, which is something I don't recommend. But let's say for example, I'm changing this. I can add, for example, like for example, red, let's say so, something like that. So now I have a different URL then that octet. But if you want my opinion, have the title as you want it to be, include the same title in here and occluded and here, you have to know that this one in here is the title that shows on Google. So it can be bigger than this one. Okay. Because it's the one that shows in Google when you search for something, It's not the same as this one. Okay, So you enter this, you click on Save and even at the future and the future, if you go in here and you change, they are L Shopify will be redirecting directly from the audience, from the object L to the new URL. Okay? In here you can choose to clarify, clarify why where this collection is available. Maybe it's available on your online store only, maybe it's available on your Instagram shop, maybe on your Facebook shop and so on. You select from here, he had to select a collection image. Also depends on your on your seam. Something supports images, collection images on the collection page. In this case, you have to add an image. If your theme doesn't support a collection image, you can skip this part, but I highly recommend you to add an image in here and to modify the text of this image in order to optimize collection page for SEO, I'm going to click here on Add Image and I'm going to show you quickly how you change the alt text. Let's say for example, this is my collection image. I go in here, I click here, and I change the alt text. Okay, So this I'll, text should be, should contain the keywords I'm working on. And to be describing this image, after you finished everything in here, you click on Save, and now you'd collection is created if you have chosen the automatic rules, your products would be directly added to this collection and you won't have any problem. Okay, Now going back to our collection, now in here you can see my first collection and you can see the product conditions. You can create as much collections as you want, but also one more time, create the collections that can help your customers. In here you can choose to select, for example, this and do bulk editing like if you want to make collection available, collections available at the same time, or maybe delete collections or maybe added collections. You can do that in here. I'm going back in here. Here you can filter the results by the availability. And here you can filter by type and you can sort it by alphabet and so on. Or you can even go in here and search for your collections. So this is it for collections. Collections are very important for your store performance and for your customers experience. This is it for this lecture. I hope it will help you to create awesome collections and to always keep in mind that your main purpose is to make your customers happy and satisfied. State on with me and let's meet in the next lecture where I'm going to show you how to start adding your products to store. So stay tuned with me and let's meet in the next lecture. 13. How to Add Products to Your Store: Hi there and welcome to this lecture. And this lecture I'm going to show you how we can start adding your products to store. And I'm going to add a product produced so you can see all the available options and you can see how you can do this and the best way possible. So going back to our Shopify dashboard, we go in here to products, and you go to all products and we click in here on Add a product. Okay, So we are adding our products in here. The first thing that you should be filling is your product title. Your product by title should describe what your product is about at the few, if any brand you name your products like each product has a different name, you should be putting your product name in here as well as some details about the product, but keep it short and keep it straight. Let's say for example, and here is our product I'm adding is red organic yards. I'm going to click in here, red lights in here. That organic cotton yarn for example. So this is my product title. Once someone read this title, can easily know what I'm saying in this space, what this product is about. After your product title, you should be writing your product description. If you are optimizing your store for SEO, you should be taking a lot of time into writing big descriptions. But even if you are not doing that, even if you are not optimizing for SEO, stellar descriptions are very important and it's estimated that adding a good description can increase your conversion rates, which means the number of sales by 70 percent. So it's not something that you can play around. You have to write good product descriptions and I highly recommend you to take that time and to rising. This description is not the same as with the collection page in here. You can actually write the descriptions and people are used to have big descriptions inside of product pages. However, while writing this description, take good care of formatting, which means use boiled, use bullet points she was numbering anything to make your description easier to be read. Okay. So you add your description in here and you modify it. I'm going to write anything and I'm going to show you how to modify it. So okay, So I DO this one description for this product for food, if you are a product that you are adding just told you for me, taking much more time and to writing the description, you should be going to big brands in your niche. Search for their descriptions, see what they are saying. Get inspired, include everything you found that inside of this description. So you go in here, I'm going to organize this a little bit. So for example, I started my description with a question. I'm going to make it bold and ongoing, for example, here toward but the fact that it is 100% organic, I'm going to show you something in here. I mentioned that this yarn has different colors, although in this product I'm only including one color, which is that at this is a red organic cotton yarn. But why I did that? Because in here I can simply. Select, and I can link my black organic cotton yarn in here product because what if someone landed on this page and she wants, for example, to buy the black yarn, It's very nice to link to the blackboard and here also to the white 11. Let's say for example, an additional offering yarns. I'm also offering patterns and I'm selling patterns are going here and I'm link two of my patterns, patterns that I have did using the same yarn. This is what we call it interlinking. When you mentioned other products or other pages inside of your description. And this is something very good because it increases your a pageview and people start going from a page to another on your store. So as I said before it, if this is an actual product that I think to my store, I would be taking much more time into writing the description and into including everything that I should be including inside of this description. Each niche is different. So if you are running a store where you sell iPhone covers, you will be talking in a different way than if you are running a store where you sell water bottles. That's why when you pick, when you know your niche, when you know it very well, you should do your research. See how to talk with your target audience, what you should be including inside of your description and what your target audience interested about. If I am editor, I would I be interested in the length of the arm, maybe on the feeling on their own, maybe on the colored degree, and so on. So you have to do your research, you have to know your market, you have to know your customers, and you have to write a description that includes everything you audience wants and needs. So this is it for the description editor, and he works in the same way as the collection page. After you finished in here, here you add your product images. Okay. I recommended to have several photos for the same product because when people are shopping online, they are not being actually, they are not actually able to see the product. It's not like stopping and real life. So what are they miss the most is the ability to actually feel the product and to make sure that the quality is good, definition is good, all of these details. So giving, providing images will make your users experience that battle because your customers will be able to see the products from different angles. They will be able to judge the products. They will be able to see the details that they will be able to understand when, what this product is about and how it works and so on. And also by providing a lot of details, You make it easier for you because you will get less the questions from your customers and you will get lower refunds and numbers and returns numbers because your customers made much more informed decisions. So include a lot of photos for your products. The more complicated your product is, the more information you should providing and the more details you should be providing. Keep that in mind. Also including lifestyle photos is very good because they give a different feeling about their product and they show the product in real life. So in here you include your photos and as the same, the same thing that we did for your collection images in here also, you should be adding the alt text of your images and order to include keywords related to what you are setting. So I gathered some random images from the Internet from Pixabay and I'm going to add them as if they are my product images. I'm going to click in here on Add Files. And I'm going to add these images. So these are random images, okay, Remember that? So I'm adding them in here. It's better if you name the images files by something that makes sense. So it can be, for example, cotton yarn, that cotton yarn and so on. After you add them in here, the first one in here, the image you put in here is the one that we'll be showing on your store, the first one. So it's better to have your direct product shot in here. Let's say for example, I'm going to put this one. And in here I can click and I can add text in here you should be including irrelevant keywords, something related to the image at your product, okay? And you can add as much as you want images into future if you wish, and so on. If you click in here, you can, for example, read this image or delete multiple images at the same time. After you add your images in here, you go down in here and you put a pricing. So here you have the item price. If this item is on sale, you put the price and the compared to price. If it's not on sale, you simply put the price, let's say it's $10, Okay? And in here, you put your costs if you wish. This is what helps you to deal with financial, financial side. If you wish, you can put it and you can click on charge taxes on this product here and here you can manage your inventory. So you put your stock keeping unit in here and your barcode and use abuse, so on. Okay, Here you can choose between letting Shopify Treg the quantities, or between selling even when you are out of stock. So you can decide, for example, to sell this item even if it's out of stock and you tell your customers that it's out of stock and it needs some days, two more days to arrive. You can do that. And in here you add quantities that they are available and the weight of the product for the shipping, you add some other information in here, and in here you add a variance. This would be another topic for another lecture. But in here you change the variance. So if you have a product with three colors, for example, you can be doing that in here. In hero change that SEO information about your product, the page title, the description, and the URL. So once you've finished with everything in here, you go to this bar in here. In here, you can choose a product type. If you didn't enter any product type before, you can start adding your product types. And in here you change the vendor if you want. And in here, you can add this product manually to a collection if you wish. Or you can add a tag for this product so you can add it manually to a collection. So for example in here you can address and you can create a collection that combines all that adds yarns on it. So for example, you create a collection with a condition where every yarn with that attack will be included inside of this collection. So thanks, can help you to create collections. You can do that from here. And this is it in here. You can choose whether to activate a product or to keep it as a draft. And in here you can choose your sales channel, whether you want to sell this product on Shopify only or maybe on Instagram or maybe on Facebook and so on. And you click on safe. And this is a, so this is how you create your products. And the next lecture, I'm going to show you the variance and help set them up. So stay tuned with me and let's meet in the next lecture. 14. How to Add and Manage Product Variants: Hi there and welcome to this lecture. And this lecture we are going to talk about variance and how to add them to your product. So here I am again inside of my product page. I scroll down in here two variants and I click in here. Variance means different options of the same product. For example, if you are offering the same product and multiple colors or sizes or so on, you should be adding this inside of variance. So I'm going in here to choose, for example, colors. You can choose between all of these type of variance. I'm going to pick color and I'm going to write in here, for example, red, yellow, pink. Okay, so I'm adding my colors. Great. I'll go in here and I save this. After saving, I go back to the variance in here, I click on the variant and here I changed everything about the variant. So for example, I can add an image for the variance. So once someone is choosing this variant, he would be showing, seeing the image associated. And I could change the price, the details in here that shipping and so on. And I can do the same for all of my values. And this is how you modify variants. You can add multiple variants, not only the color, so you can have colors, sizes, and so on. So this is a tort of this lecture. I know it's a very small lecture, but providing variance is actually something many people are interested about. Some brands prefer if they have, for example, multiple colors and they prefer to have one product image, one product page for each of the colors. So for example, in the case of this yarn may prefer to have read your product and yellow yarn a product, a product, other brands prefer to keep all the ions. For example, if this is the same ground and multiple colors, they prefer to have all the ions inside of one product page and offer variance depending on the color. So depends on how you are running your business. I prefer to have all the colors and inside of one product with what offering variance. Unless you are optimizing for SEO and you are targeting for color based keywords. In this case, it would be a totally different subject. So this is it for this lecture. I hope it will help you to create variants for your products. Stay tuned with me and let's meet in the next lecture where we are going to talk a little bit more about how to assign products to collections. And I'm going to make this super clear for you in case something is left on clear until now. So stay tuned and let's meet in the next lecture. 15. How to Choose Your Store Theme: Hi there and welcome to this lecture and this lecture I'm going to show you how to choose your store theme and what to look at and the theme you are picking out. So the first thing I want to say that with all the themes available on the Shopify Theme Store and also the themes available on third party websites like Inventor market and so on. It seems a little bit difficult to decide which theme to go with. That's why I don't want you to linger too much on this decision. I wanted to make it way easier for you to make this decision. So in this lecture, I'm going to point out the most important things that you should be looking at when you are browsing between themes and picking your theme. And in the next lecture I'm going to walk you through how to explore themes on the Shopify Theme Store and how to pick the theme that might be the best for you. So let's start with this lecture. The first thing you should be looking at when you are choosing your theme is to make sure that the theme you are using is responsible at mobile friendly, this is actually very important because mobile users make up to 50 percent of your total users. That's why it's very important to make sure that your store looks great on all devices. And this includes mobile, tablet and desktop. That's why whenever you want to go with the theme, take the demonstrator and tried to check it out on, on your mobile app, make sure that it is, it looks good. Or you can always check other stores who are using your same theme and see how their stores look on mobiles. And under next lecture, I'm going to show you how to find out the stores who are using certain themes and so on. Now moving to the, to this fact, as I told you before, if 50% of all online sessions are coming from smartphone devices and this happened in 2020. So you can't ignore the importance of mobile version. Many store owners, many e-commerce stores owners focus mainly on how their stores looks on PCs and laptops. And they totally ignored the mobile where in reality mobile version, the mobile version at the most important one. So moving now to the second, you should be taking good care of it is to make sure that the theme you are using loads fast on desktop and mobile. And this is something very important because people hate to wait. So when they land on your store, they don't want to wait more than two or three seconds to see the page loading. If you waited a few loading time is very big. People will be bouncing out and they would be leaving. Think about people who are at a restaurant and there is a huge queue in front of them. Money people will not be waiting in the queue and they will leave. And this is exactly what happens on your store. So you have to make sure that you install loads very fast. And the theme you are choosing has a great influence on your store speed. That's why this is something that you should be taking good care of. Now to you to understand how much the thing we are picking is good. Either you go to websites who are using your same theme and you check out their speed on Google PageSpeed or being pink down or on geometrics. Take that they must store it and also you check the speed on these devices. It's always important to pick a theme that already loads fast because in this way you make sure that at least your theme will not be the thing that's slowing your store. Now after that, the third you should be focusing on is to make sure that the theme you are using has at least a recently viewed section or related products section. While having these two sections or one of them is very essential for your store conversion rate, for interlinking and for many, many things. That's why every store now has a related product section or a recently viewed section. It's way better if you are ready. You are already using a theme that offers these two options. So you don't need to use apps to add the options because adding too much apps will slow down your websites. So our aim is to avoid using apps as much as possible. Let's worry, it's better to make sure that the team you are picking has at least recently viewed section, all product or related products sections. Now moment that point on before and it is to make sure that the theme you are using looks than it is to what you are aiming for. And this is actually very, very, very important, okay? So each one of us, while creating the store, has an idea about how he wants or she wants the store to look like. So think about what you ought you want to have in your store and search for that theme that looks the most like what you are aiming for. I highly recommend you to check out your competitors, see what they are offering, how their stores look like, see how the feeling is that what are the things that they are offering and they tried to find something that is familiar to what they are doing, but at the same time tried to stand out. So while picking your theme, you have to search for something that looks the most like what you want. Because, because this way you will make it easier for yourself to customize the theme and to reach the goal you want. And remember, we don't want to use a lot apps. So when you pick a theme that looks the most like what you want, you will be avoiding adding a lot of apps to adjust the team. So these were the main points in my opinion, you should be focusing on. However, here I have to say something very important. Picking a good theme for your store will change totally the user experience on your store, especially when it comes to navigation, to how the pages load and everything else. However, if you are on a budget and fewer, if you don't have money, you can go with a free themes at a start and then you can move to a more professional theme, okay? The most important thing is even if you are using a free theme, is to always keep that professional and look branded look branding is more important than paid theme. However, pay theme has had a lot of good points and good things that they can add to your store to make it better, to make it convert better, and to make it low trusted and so on. So this is a term for this lecture and the next lecture, I'm going to show you how to explore the Shopify Theme Store and how you can find that if you are looking for. So this sit for this lecture, stay tuned and let's meet in the next lecture. 16. How to Search for Themes and What to Look For: Hi there and welcome to this lecture. So in the previous lecture we have seen the things that you should be looking for in the theme you are going to pick for your stored in this lecture, I'm going to show you how to browse for themes, how to check out several themes and how to make up your mind. So here I am inside of Shopify themes. These are themes provided by Shopify and by third-party suppliers. But anything that's in Shopify themes is approved by Shopify. You can also find themes outside of Shopify themes. However, I recommend you to start in here if you didn't find what you are looking at and here you can go to other markets and search for outside Teams. However you can stick with at the end, you will find at the Shopify themes that are many themes and many, many of them are free and many of them are very awesome. So here I am inside of Shopify themes and here I can browse for my themes either by going to collections or by going by industry all by picking all themes. If we scroll in here, you can see that and here you can click and you can directly go to exploring themes. And he is Shopify is recommending some of the themes that they are blending this week, for example, and so on. You can scroll in here, see what Shopify is recommending. However, I recommend you start either to go by your industry or to simply browse all theme and start filtering from that. So if you are into a minimalist style, you can find it. This is a pipeline theme. I actually use this theme several times. It's, I love it. It's very easy to be used. It has many options. It's a good film. If you scroll down in here, there are also other themes. For example, here if you are into plans, this could be an option. It's better if you start with a team that looks like the stall you want to have. And this way you make it easier for yourself to be able to modify the team and get an idea about how you could use TOR will look like. So you keep scrolling as you can see, they are showing us different options if he can choose from them. So I'm not going to pick any of these. I'm going back to the top in here and I'm going to click on Explore themes. Okay, So these are the themes provided by Shopify in here. And I can filter either to see the fray free themes or to see the paid ones. Okay, I recommended, recommended to check both because choosing a good theme for your store is something very essential. However, if you earn our budget, it might be very wise to go with a free theme. And if you have some experience with coding, you can do a lot with a free theme. However, if you have some budget and you want to take this to a next level, I recommend you to check the Paytm. Usually they hold much more options and they are faster when they load and they look way professional. So these are free, free and pay theme here you can choose depending on your store types. So if you are selling on a single product, you can choose in here, if you have small catalogues, which means if you are selling a limited number of products, you're going to go in here. Have medium catalog you go in here. If you have, if you have large catalog, if you have a lot of products that you are going to sell, you go in here. Here you can choose the layout style, style, which means it's wide. If it's a grid, we are going to see that if you wish later on here you can filter by the options that are available inside of your product page. So if you want to have a theme, use a theme with that offers dabs in the product page. You click in here and you filter by this option and so on. Here. You filter depending on your homepage, you filter depending on the navigation. And here you filter depending on the marketing thing. And here you filter by industry. While I recommend you to start by industry, then you explore from that. Or you can start from nothing from the scratch and take everything. It depends on how much time you have. So for example, I'm studying knitting, knitting products. Let me go in here and see if there is a section like that in here. I have art and photography, clothing and fashion, jewellery, electronics, food, home and garden furniture, health, sports, toys and games and the others. Well, I thought I would pick jewelry and accessories, for example, as a start because my exactness is not that. And I will be checking also, maybe art and photography because there is an, an art side of being of nothing and doing crushing cutting. Let me start with this industriousness I can want from that. So as you can see now, I'm seeing just takes few seconds to load. I'm seeing all the themes that are in this, in these industries. I'm going in here and I'm going to pick three themes. I'm only seeing the free ones. So this is the first one, for example. This is the second one. The third one, this and this. Let me, for example, start with this one. This is the minimal theme. I'm here lending inside of that theme page. Okay, so this is a free theme. And here I can see that I have three different styles. I have the vintage, the fashion, and the modern. Okay, I can start with the steam directly or I can choose to view the demo in order to get an idea about how my star will look like, I recommended to always check that I want to make sure that your theme is mobile friendly to get an idea about how you store will look like. And remember with the free themes, you don't have a problem. You can download the team, use it if you didn't like it, you can move to another free theme. You again see what makes this theme different. For example, you have the slideshow, the product image, zoom the Homepage Video, product recommendations and the product filtering they are telling you what are the strongest point about this theme. And here, here you have also things about the theme. And here you can see stores that they are using this team. And this is a section that I highly recommend you to check. Because when you go to the stores, you will get an idea about how far you can go with your theme. And then we'll, you might not be able to see everything. So it's always good to check out other stores that they are using your same theme. If you go down in here, you have the reviews. And I recommend you also to read all the reviews, at least three then negative ones to know what you are dealing with. So once this is finished, let me start with the first thing to do and it is to check the demo. I'm going to click on View demo. And as you can see here, I can choose between a viewing, their desktop view, or the mobile view. Okay, so I'm going to click on their desktop view. I'm seeing it now. This is the homepage. Here I have home, I have the shop, and I can see that I have a menu and I have an under menu, which means I can have my first menu then my second menu, which is something many stores recommend at need. And here I have my journal, which is something similar to, I guess blog. Here I have a search bar. Having a third while search bar is actually very important. However, this search bar is the traditional one. At some themes offer some more advanced search bars. And you can also add an app from Shopify store to offer you more advanced search bar. I recommend you to go with the advanced one if you want to be to get the most out of the search because the advanced one would be recommending products and doing some smart thing instead of only doing the normal search. Here you have the cart. So here I can scroll between two slides. For example, this is the first one and the second one. It I see, for example, that, that I have one button on the homepage. For example, if you are selling clues and you want to have a man and woman collection, and you want to have two buttons, he, two buttons in here. You should be looking at a theme that offers this option to have a big image with two buttons and not all theme offers, offer this. So that's why I am telling you that it depends on what you are looking for. But this is a small example. If you want to buttons on your home page slides, you can do that with all team. So you should be picking a theme that already does that. Now scrolling down. Now scrolling down, I can see the collections. They are the collections. And here, here I have the subscription box, which is something I like to have on my stores. But I would prefer if I can add an image in here, for example, or I can have an image as a background. So I should be looking at other stores that they are using this team to make sure that this is something I can actually do. And here I have the follow us the newsletter in here. I can also go to the collection page and see how the collection page look like. For example, as a first side, I don't see text in here which is something bad because I prefer to add some description instead of the collection page. I would need to investigate more to make sure that this option doesn't exist on the steam. Here I can see that I have the filter option which is something good, also same here. So these are my products. Now let me, for example, try to see the product page. This is the product page and this is actually where I focused almost because I need something, some very precise things on this page, make sure that I have a good conversion rate. So the first thing I'm not seeing is that the layout is not that attractive. I'm not liking get too much. There are no tabs. I prefer to have tabs because I don't want to put a big description inside of my product page. I prefer to divide my description over different tabs. I prefer to offer tabs, for example, for shipping for returns or description for how to use it. I'm going to show you some stores, some themes with this option. So as you can see, this product page doesn't look exactly like how I wanted, but let me give this theme and other option, let me check and others die. For example, let me see whether fashion style, how it looks. It's almost the same. Let me go to, as you can see here, for example, these are two sections here we have the location. Let me go in here to one product page to see. So okay. I'm not saying that I have the depths, which is something good. I like to have depth. I like this layout better than I like the other one. It looks better, but still, let me go in here and pick the third option, the vintage. Okay, so let me go for example, to this option, to this product. Here I'm seeing a different layout. The good thing is that they have a, you may also like section, which is something you should be looking at in your store. I would need to check now the mobile view, which is the most important thing about anything. So as you can see here, the mobile view is not that great. I'm not liking it too much, so I'm going to search for other things. I'm going back now to my Shopify in here. I can check that the other stores that are using my same theme. So this is a story that's about photography or both cameras. So I can see that the layout is very simple. Okay, let me go to, for example, this product to see how does it look. So they have a small description. It's not bad, but it's not what I want. Okay, so let me go back now. So let me go back in here now and let me go to Shopify themes for the second time. And this time I would be instead of filtering by industry, I will be filtering by Options and I will be picking some more professional things. So I'm going to pick single product and I'm going to pick paid. Okay? So let me, for example, check this one. So this is a theme. It's for $180. Almost all Shopify themes are between 140.180, something like that. I'm not sure why this is the price, but all the theme that I had teams that I have worked with on this range. So here we have four different style. We have the home, that deck, that close and traffic. Okay, let me show you this, this demo in here, but before that, let's read a little bit in here. They are telling us that it has an optimize. It's optimized for single product stored. It has modeller style homepage. Let's check what does this mean? It has customer testimonial, so you can add sections for customer dishonors, which is something very important. We can add everyday on the homepage. It has a wide layout and it has a frequently asked the question section. So these are things that you might be looking for. So this is good. I'm going to view the theme. So the first thing I'm not seeing is that I have an announcement bought in here, which is something I like in themes because this announcement bar helps me to deliver some kind of messages to my clients. Let's say for example, I am offering $10 for Christmas. I can do that in here. I can change the color to red and offer something for Christmas. For example, let's say I'm offering free shipping on domestic orders. I can do that in here and so on. So also the wide, otherwise the layout is very nice because it fills all the screen, which is something that wasn't available. And the older a theme we have seen. So this is super important. The layout is very professional. If I click in here, I see the menu. Usually personally, I prefer to have the menu in here. I don't like sidebar menus. This is a preference of mine. I've never used this one. I'm not sure how much it influences the conversion rate, but I don't like it as from a user perspective, customer user-friendly perspective. I don't like it, but feel free to try it out a few, like it. Okay, Here I have one button and that leads me to my products. And here I have the slides. As we thought, as we said before, this team is perfect for R31 products. As you can see, there are selling one product and different colors. Okay, and here they are telling us about why. This is a section where they should be telling us about the brand. Here we have these three elements, which is something nice. Here we have the product page or at the end, but it on the homepage for people who want to buy directly from here. And here we have other products we think you might like they are related product to the main one. And here we have the blog, we have the subscription box and a footer. Now, let's go to the product page and see what you are, what they are actually offering, okay, so as you can see, there is something very important that you need to see is that when we moved from there, sorry. When he moved from here to here, we were seeing seeing all the variants of the same product. We were seeing them as different products, right? But when I went to one of these products, I'm seeing them all inside of one product page, which is something awesome because on your homepage you are, you are able to tell you the customers that you have multiple colors, but at the same time you are combining them inside of one product page, which makes navigation way easier. So if I'm on the homepage, I saw, for example, that Brown do that and I went to it. Then when I'm in here, I changed my mind and decided to take the green one. I can directly choose from here, okay, So this is something good. Having everything inside of one product, one page is very elegant and very organized, but also it's very good for converted it to be able to add a different variants to show the different variants inside of a collection page or on side of the homepage. So this is a plus for this team. I can pick between the size, the color, and I can add a product to the cart. And yet there is a small description here. I have similar product and this is it. Let me check now the mobile view, not that fan of this mobile view, but let's go with it. Now. Let me check another theme this time. But this time I'm going to pick one thing I actually like, and I'm going to show it to you. Okay, so this is a theme that I like for many reasons. I think it's very professional. It has a lot of options and it can save, save, save you from downloading a lot of apps. So this thing is called prestige and offers three different layouts. If you want to check the demo, I'm going to stay with this one. As you can see, it has a white wildly out. Also there is also in the homepage, you can add two buttons inside of your homepage, inside of your image. So if you are going doing man and woman, this would be perfect for surely have the sliding in here. You have this very elegant, very elegant headed. And as you can see in here, I can add images and products inside of my, of my tabs. This is something many people looks, look for oil. So I have the year they bought the announcement board. If I scroll down in here, I have this awesome features. Feature. I have the collection, okay? And I can inhere choose between man and woman, which is something very, very nice because I'm saving space, but at the same time, I'm, I'm making it way easier for me for my customers to browse the store. I am offering them my best sellers. Then I'm filtering this between man and woman very easily. So this is very nice. Here you can click to shop all the items as you can see when you scroll down there is this awesome animation that attracts customers. Here. We can also choose a collection here, the same thing for example. And here for example, we also have a section. Let me scroll down more. This dialogue. And this is something I love very, very much and that is shop. They look so here they are showing, showing different products from the store. When I click in here, I'm seeing the product. When I click in here, I'm seeing the product and I can view the product and I can edit, add it to my cart. And here I have the blog. And as you can see, everything is very, very elegant, very organized. And here I have the testimonials and here I have a story, also, a very nice section and so on. Also I have a pop up, a, it's actually, it's not pop-up, it's a flare fly out for my subscription box. Also very nice, a very good option to be added. Now let me show you a product page. So this is the product page. I hope I like the idea of having the images in here. As you can see, the navigation is very smooth. I'm in here. I read the title. I have the price, I had description, I have the adiabat add to cart and the buy now and I can move them above the description by the way. And I have here that tab to add more, read more information and here I have the more information. So as you can see, if this thing is very organized and very clean and heat, I can't, for example, add this product to my shopping because it's recommended in here. So as you can see, this is kind of cross-selling and it is already embedded on that theme and so on. We have also, you may also like and we have also a decently view. So this team is one of my favorites, but there are many other themes on the stored. There are very good. So you can pick any one of them. Let me check the mobile view, and the mobile view is good. But I also think that it can be better, but it's a good, it's good. Okay, so now let's go back to the Shopify Theme Store and let me pick any free theme to work with because I'm not going to buy a theme for this exact the stored. I'm going to click on Free and I'm going to pick all the free themes. So I like to have wide layout. I don't like small layouts. I prefer to have wide layout. So either I would go with this one or I would go with this one. I will choose this one and I will add it to my store. Okay, so let me click in here and start with this team. Let me pick my stored URL. So I have signed in. Now I'm going to click on Add theme. If you want, we can check the demo. Let me check the demo for you. So this is a demo. It's a very straightforward, very clean theme, but it's not that professional. It doesn't hold a lot of options, but still it's a good thing to start with. So I have the wide layout I have in here, a section with decks. I have the blog, I have the features, broad picture of the product. And I have these testimonial section or just something nice. And I have now in here these options. Let me check one product page. So this is the product page. Okay, I'm going back and I'm going to add the steam to my store. So now the theme is being added to minus 2. This is a one-click and that is on my store and I can start working with it. So this is the team, it's already in here and now I can start customizing it. So the set for this lecture, I hope it will help you to pick a great employer store, state on with me and let's meet in the next lecture where I'm going to show you how you can customize this team and how we can start working with it. 17. How to Check Themes Directly From Shopify: Hi there and welcome to this lecture. So in the previous lecture, I showed you how to explore the Shopify Theme Store and to find a good theme for your story. And this lecture is going to be a very quick lecture. I'm going to show you how you can do that directly from your Shopify dashboard. So in here you go to online store. Under online store you go to Themes. And this is where you have your theme section. As you can see this theme I have added in the previous lecture. So it's the beauty theme and it's now live and active. However, if you want to change this team, I could go in here. I can either upload that in if I'm working with a third party theme, which means if I'm buying the theme from outside of Shopify, I can be uploading the theme from here. If I want to explore Shopify themes directory, I go in here and I click on Explore free themes. And I can explore the three themes from here. Or I can go from here to visit the Theme Store. So these are the things that you can do from here. Here. This is my theme, the one that I'm working on. And I have two options. I can take actions whether to preview it, publish it, rename it, duplicated, download the theme file, edit code or remove. Okay, Here I have the same options. So this is from where I can start editing my team. So this is it for this lecture I told you it's going to be a very quick one. And the next lecture I'm going to show you how to start previewing and editing your theme. And before that I'm going to show you how you can back up your theme. So if you are now running a store and you are worried about changing things live, I'm going to show you how to work on that before being, before getting live. So in this way, you will be working on the back-end, not at the front end. So stay tuned with me and let's meet in the next lecture. 18. How to Backup Your Theme and Work Offline: Hi there and welcome to this lecture. And this lecture we are going to talk a little bit about how to back up your theme. So I know that most of you are just starting out so you don't need to backup your theme. But let's say you've already installed the theme when you store it and worked a little bit about on it. So how we are going to back up your theme. So either you duplicate the theme and here you go to action. You'd replicate that theme and you work on the offline version or you download the theme files, you keep it on your PC and then you will have a backup plan. I usually do both. I downloaded the files and I duplicated themes and this way I would have two options. So after, after downloading your theme file, you can, whenever you want to restore your backup, go in here and upload the theme from here. So let's say, for example, this is my current team and I want to change it. What I can do is I can go in here Actions. I can go to duplicate. And now I'm creating a copy of my theme. So let's say you paid for ethene and this team now is offering an update, okay, so you can replicate your existing, existing theme and you can update the offline version. In this way, you will have time to manage the new update and to manage your storefront. So I am replicating this div. It's taking a little bit of time. So as you can see now I have my beauty theme, which is the live one. And now I have a copy. I can go in here and I can choose to rename it. Let me rename it for example, backup theme. I'm usually not that cautious with Shopify themes because I've never had a big problem with restoring any theme or with an ID of having a backup. But if you have some experience with WordPress, you would know that some websites sometimes crush. So we do in order to keep yourself safe, it's always better to keep a backup for the store. So now as you can see, it's taking a little bit of time because everything is happening at the same time. So this is my life theme and this is my offline theme. What I can do now I can go in here action and I can change inside of this theme instead of changing my life theme. So if I have a life theme that's working, I can change the backup or changed a copy. Then when I finished, I can publish it from here. Okay. I'm not going to do that because I don't have a theme already. I'm just starting from 0, but I'm showing, showing you that in case you are already in here and you already have restored and you don't want to mess. You live with your stored live while customers are visiting it. So this is it for this lecture and the next lecture we are going to start with a serious word. We are going to start with customizing your theme. So stay tuned and let's meet in the next lecture. 19. How to Change Your Theme Fonts and Colors: Hi there and welcome to this lecture. And this lecture, I'm going to show you how to start customizing your theme. And the first thing we are going to customize as your fonts, and later on we will be customizing the colors, everything else. Let me start from here. So I have added this team to my store. It's definitely we have big together. Here I have several actions, whether to preview, whether to rename, whether to replicate, whether to download the theme editor code or other languages. Well, concerning editing that God, this is something that you don't usually mess with unless you are doing something that you know about. So if you add a little bit familiar with the code, or if you need to want to need something that's related to Google Analytics autoclave you or something like that. It's okay to play around but don't mess with that unless you know what you are doing. Okay, and you can click on Customize to go to the editor section. Okay, let me start by previewing the theme. So you can see how my store now looks like. So now my store looks like that because I didn't actually done anything. This is the default theme as it was installed. So I'm going to close the preview and I'm going to start working on it. Okay, so I'm going to close the preview and I'm going back to my Shopify dashboard. Back to my online store, back to themes. Okay, back in heat. So this is a preview here. I have these other options but I'm not going to pick them. I'm going to start customizing the theme. So this is the theme editor and I'm going to explain to you a little bit how this works. So here you can know where you are working. So you are working on the homepage. You can choose to work on their password page, on the product page of the collection page, on the collection list, or on the blog, or on their card, or on the 404 page. So here you know what page you are customizing, okay, So this is the first thing you should know. Here you can undo and redo. Here you can exit. And here you can choose whether you are seeing the mobile version, the desktop version, or the full, full screen. So here I'm seeing them over. Here, I'm seeing that desktop, okay, and I know that I'm changing the live version. Okay, So this is the dashboard from here. From here I have my section That's actions that they are available inside of my homepage. Okay, So those sections are in here. Okay. And in here I have the header and the footer under her. I have the sections in between. So this is the header. These are all my sections and this is the footer, so Hadar sections, footer. Okay, this is something very important. Here I have my theme settings. If I click in here, I go, I go to this page where I have my different settings. Let me go back for a moment here I have the actions, whether I want to edit the code languages, view or view document documentations, okay, some themes offer documentations to help you customize the theme and we make it better. So if this is your case, always check that documentation's wherever you want to add something that's not added by default. Theme. Okay, So getting back to theme settings in here, I can change the colors. I can change the typography, I can change. I can do things with the surge, the social media, the phosphagen, the Add to Cart notification, that checkout, and the theme style. Okay, let me go first to the theme style. Here I can choose between default and between light. Something's offered different teams dies. This one doesn't offer something that the front. If I go in here two colors, I can see the colors that I can't be modifying. If I go in here too. Pornography, I can see how to change the typography and so on. In this lecture, I'm going to start by changing the topography of your, of your store. Actually, each brand should have a set of colors and should have some fonts. So if you are trying to look like a professional brand, you should sit down, take your time deciding what colors you should be using for your brand. You should, you need to pick a some accent color which has some strong color, some light color at the same time in order to have like a palette of colors that you can work with. So it's a very important, too precise your brand colors. And it's very important that you decide them based on your niche. So do a little bit of research, check out what are the best colors. For example, you should be using for an accessory store, or for a pet store, or for a cell phone store. So check out, do your research, pick your colors depending on that same folder. Fonts don't go with the phones that come by default with a theme because believe me, when you change the font, you would whole stored feeling will be totally different. So in here I can change the font, the font for the heading and the buttons. And this is the font of the body texts by heading and buttons. This is the heading and buttons. And this is the body text. Okay, so let me go in here. This is the default one which is the Helvetica bold. I don't have anything against the Helvetica bold. However, I prefer always to work a little bit on this and the tools. Some phones with a little bit of more like, good impression. Let me say for example, I'm going with Emily and I'm going to pick the amoeboid. Remember each niche, if even that your niche will be different depending on you would, even You'd fonts will be different depending on your niche. If I'm going with our very techniques, high techniques, I would be picking different colors from if I'm going with anything store. Okay. Because my audience is totally different. See, so you have to do your research to see which fonts are better for each type of audience and so on. Okay, so I'm going to select this here. You can change the size if you wish, of the adding it takes a little bit of time to load. I'm going to keep it a little bit lower, maybe like this. Let me see how it looks. This looks good. And here I can change my body text. I'm also going to change it to Amelie, but I'm going to pick regular. I'm going to click on, Okay, and as you can see, all my text on the page is now different, okay, some themes, the more professional when one's offer more options in here so you can modify, for example, the heading, subheading the buttons, the body tags. So the more complicated, the more professional your theme is, the more options you will be seeing in here. But it's the same principle. You can change the font of your texts. As I, as I said, sometimes offer more options. So things would be like one flexible. However, with our theme, we only have these two options to change and we have changed them. So this is how we change our typography. Now let's go back and let's talk a little bit about colors. Same four colors, okay, This section will be different depending on what theme you are using. But usually all themes offers offer you the option to change your title, okay, So your colors, so he didn't have the heading and link colors here you have the body text, heap, you have the sales price. Here you have the primary buttons that primary labels and the secondary labels and borders. I recommend you when you pick your brand palette to always give your buttons you're strongest color, the color that must that at a demo stand out because you want your customers to be able to spot your color easily. So if you have, for example, brown, white, and orange and your brand, I recommend to give the orange color to your buttons and always give all of your buttons that same color. Because in this way, you will always be leaking the orange color to their call to action and to the decision. So it's always better to keep this consistent and even in your image, even if you're all marketing, you should be always sticking with your brand colors, brand parenthesis, very important for the branding. Okay, after that, you can change the form fields, which means where people enter their email or their name or things like that. Here, you can add image overlays. Image overlays. It's when an image we have tried using elements. The theme is adding an overlay over the whole image. It's like to lower the sharpness of the colors. You can choose the background, the color text, and the opacity. And here you have borders and lines for the pictures. I'm not going to change anything from that from here, but you can do that later on when I'm starting building my theme, I will see if I need to change some colors, but mainly this is it. Okay, so in here you change the colors and the fonts. And let's see if there, if you have anything on their search, we have enabled product suggestions. I recommended to keep it. It shows you saw vendor surprise. You can do that. You can depends on what you want. Okay, here we have social media and this section, you can link all of your social media pages to your store so you can put your Facebook, your Instagram, everything in here. And we go back in here. And also here you can allow people to share their posts, to treat it on Twitter, autopilot on Tantalus. Here we have the favicon. Fabien is the small little image that shows on that Tabs. Okay, let me show you. So I'm going to leave my view screen. This is the fabric and Aki, if you have a logo you have again, should be a smallest size of your logo or maybe the first letter of your stored or something that's that easy at that nice. I'm going to show you how to create a logo later on, maybe in the next lecture. So stay with me, I'm going to talk about that. So you add that having a year, but you have to make sure that it should be scaled down to 32 by 32. So I recommend you to keep it the simplest possible, maybe your small logo, maybe the first letter of your brand. And this is it. Here you have the Add to Cart notifications. It's a straightforward here you have the checkout, it's if you want to customize the checkout and this would be a topic for another lecture and this is it. Okay? So this is mainly wet. You are going to change and the overall settings of the theme. However, in the next lecture we are going to talk about how to create your logo and your polygon so quick and upload them to our soil and we can start with actually customizing the story. So stay tuned with me and let's meet in the next lecture. 20. How to Create a Logo for Your Store: Hi there and welcome to this lecture. And this lecture I'm going to show you how you can create a logo for your story. Actually, that in my opinion, the best option would be to go to Fiverr to hire someone to do that for you because this would give you the most professional option. And I also recommend you to go with several freelancers, not only to go with your first option, because this way you will get several options. And also it would be better if you can offer some inspiration for the people who are doing good logo so they can know exactly what do you want. But let's see stare, you want to design new logo by yourself and you want to take the shortest road. And to make things very simple, the first thing I recommend you to do is to go to hatch full from Shopify. It's a place where you can create logos and seconds for your brand. So you go in here and you click on Get Started. And here you pick your industry. So if you are in fashion, health and beauty, home and gardening, and so on, actually, my industry is not very clear in here. So I would pick it as maybe in here. Let me see. And maybe this one maybe it's between these two. Let me see if there is something else I can add. I think this is it. I'm going to click on Next. Okay, here I'm adding a virtual styles. So visual style like what are the things that I'm looking for? I'm looking for something like that or like that and so on. So I would pick something that looks like what I like. Actually, it's none of the above. My business name as knitting needles. My slogan, I don't have one. I can create one if I have, but I don't have one. So I'm going to click on Next. Here, tell us where the logo will be used. Some, I'm going to pick online store or website, social media. I don't use the discard large surfaces. I don't think physical store, I don't think. And I'm going to click on Next. So they have made these logos for me. Well, let me see if there is something that I like and I can go with something that might actually be nice. Very simple, Very nice. Let me see what other options do I have? Maybe this one is nice, but it's a little bit big. Let's say for example, I decided to go with the one I liked above. Let's say this one. Now I can change that a little bit, okay, so I can modify some things in here, not everything, some things. So I go in here two fonts. I can't change the fonts. For example. If I want to pick this one or maybe this one, and so on. Year I can change the handwriting. And here I can go to colors, and I can change our colors to make them fit my brand colors. Okay. It's not that good, not that good. Let's say something like that. So now I have my logo. I can click on Next and I can download the logo. But as I told you before, I don't think that with this option you will get very professional logos. However, if you want to go with it, if you think that you can find what do you need in here, this is an option that you can use. Okay, I'm going back now and I'm going to show you a different tool. This tool, it's called Canva and I use convert all the time. I use all the time. It's one of the tools either tie lot and it allows us to create logos. I'm going in here and I'm going to click on logo. And I'm going to click on logo and general. And see the templates provided by kava. Kava has a free version and a paid version. And even with a fever virginica, you can do a lot. So I recommend you to try it out. It's an awesome tool. So as you can see here, there are many options that you can start with. Many of them are way nicer than the first tool I have showed you. Let me try to see if there is actually something that's related to anything. So as you can see, there are many things that are related to eating. Maybe this one or this one, or maybe this one. They are very nice. I'm going to pick simply this one. And I'm going to modify it. So this is my logo. It looks very good. If I want to change it, I'm going go in here and see what they are suggesting at other options. Okay? And also I can scroll down and see other options, but I'm very satisfied with this option. Okay, I'm going to change this to my brand name. I can't do it like that. Okay, Sure. If you, if you are designing your own your own logo, you should be taking much more time into doing that. I'm doing that quickly just as an example. And here I have my editing. If I want to change this to fit my blending colors here in combat, you can go in here as you can go to your homepage and you can choose your branding kit, which means you can choose your colors and your brand colors. Saved them in here and you blend fonts and save them in here. C2s them directly whenever you are designing something and you why this is important, because then you are designing social media. Social media posts when you are designing good emails, the graphics, and you are doing anything related to your store. It's always good to stay consistent with your brand, colors and fonts. So here I am. I'm going in here to Styles, and I'm going to click in here on my, my, my brand colors. And as you can see, everything is changed, changing by my colors blend. However, for the header section, we need a logo without a background, and we need something like that for the Facebook page and Instagram page. Okay, so I'm going to download a toolbox ready to copy this one. And I'm going in here, I'm going to show you how we can download this without having the background you go and you to download. And in EDA choose to have a transparent background and you simply download the download this image. Now, I will be having a PNG, not a image with a background. I will make this a little bit bigger. And I'm going to download it like that. I guess I didn't mention that I want the background transparent. Yes, I need that. And I'm going to download this one. So now I can download this one in here, and now I have my logo. Okay, so now I'm going back to my Shopify in years, so my theme editor. And here inside of header, I'm going to select a logo. And I'm going to add my logo. So now I have my logo in here. If I want my logo to be like to have a horizontal, horizontal layout, I can go back in here. And instead of having the square shape, I'm going to do that again. I can go on to resizing and I can choose to resize it. I can simply make it smaller, like this. Okay, and simply download it another time with a transparent background. First-world, if you are doing SEO, you should be changing everything to match your keywords, which means you should be putting goods store name in here, Let's say it collects knitting needles, logo. Okay, and I'm going to back to my Shopify store. I'm going to upload the Senior Design. Okay. I should have clarified before let me drop it before. Let me drop it because we didn't resize it on Canvas, so it would be better FE, crop it in here like that. Going to save. I'm going back to in here, I'm going to upload. And I'm going to upload my new logo. It's a little bit small, maybe. Let me see. Okay, this looks better for sure if this is a store that I'm working on, I would be going back and forth with that, but I'm doing this super-quick. Okay, So this is my logo. Now, let's say I want to take this small ion as my fav again. So what I'm going to do, I'm going to remove this. I'm going to resize this and to 32 bytes to because this is the requirements of Shopify. And okay, it should be 40. I can't decide it online or not a problem. Okay. And I'm going to click on resize. Okay. I'm going to make it alphabets like that. Be good. Ok, and I'm going to download either you keep the background or you remove it. Let me say I want to remove it. I'm going to download this. So now I'm downloaded my fav again. Let me call it fast again. Let me go in here. 25 again, select Image Upload. So let me now try to preview my store to show you how this may say first. Let's go in here. Let's go to view. And as you can see now I have my logo in here and I have my fav again in here. So these are very small things that you can do an automaker store look better. I hope this lecture will help you to create awesome logo. But remember I always recommend to your command you either to use Canva all to go with a freelancer to create a professional logo for your story. So if you have some clear, some skills with Photoshop or with Jim, and you are good with that for sure. Go and design UDL, go by yourself. But if you don't have any scale, when it comes to designing, It's always good to hire someone or to use Canva. So the set for this lecture, stay tuned with me and let's meet in the next lecture. 21. How to Create and Manage Navigation Menus: Hi there and welcome to this lecture. And this lecture I'm going to talk to you about the menus and the navigation and B are going to see how to set up your menus. You go in here to online store it, and you go to navigation. Okay? And you can start creating your menus if you don't know what menus are, I'm going to show you an example. Let me go, for example, to Adidas. And I'm going to show you them angles. Okay, so here I am inside of Adidas. And these are the menus. For example, here we have men, women, kids, new arrivals. This is a menu, okay? If I, uh, puts my mouse in here, I see and other manual, so these are manuals, okay, if you scroll down in here to the footer, these are also menus, okay, So getting back to my Shopify store here by default, I have two types of menu. There are footer menu and domain menu. The main menu is usually the one you use on your homepage. So this is the one that shows in here at the top header section in here. Okay, So in my case, for example, now I don't have I only have the home and the catalog. Let's say for example, I want to include my collections, which is something I recommend you to do. You go in here, you add a new menu. And I like to create my own menus and I call it Homepage menu. Okay, and in here I start to add items. So for example, I add the firstName, let's say it's yours. Okay, So in here I add my yard collection. So I'm going in here to collections and I'm going to pick yard. Okay, Let's say for example, I want to link to a second collection. I click in here and I choose another collection. Let's say needles. I go in here and I pick my collection, my collection link. Okay, let's say I actually have a collection called needles. I want to add a static page which means, for example, contact us or about us or something like that. I put about US in the year. At inside of that ink, I pick to connect with a page and I pick my page from here. Okay, after I finish doing that, I can click on save menu. I go back in here. Let me flesh this. Let me save it before. Then let me refresh this. Let's now go to the header and pick them and you I have created. Okay, I'm going in here to the header and I'm going to pick them and you, I have created, which is the home menu page, and I'm going to click in here. So now I have my own menu in here. And this menu I recommend you to dig back, link back to all of your collections, or at least to your most powerful ones. And also, I recommend you to add an About Us link because people usually like to know about the bread mold before buying from it. So adding an About Us section and here where you leave them to the About Us page is usually very helpful. Okay, and so this is how you do this menu. Same thing goes for the footer menu. You create your menu in here usually and the footer, It's better to put the pages that are less important, like the Contact Us, the shipping, the returns, like the basics pages that your customers need. But you don't want to share a side of your homepage. So you add them inside of a menu like we did with our homepage menu. And you go in here to footer and you link back to the menu. So educated here it shows to show menu, let's say for example, I'm changed suiting the same menu. So now it will be showing in here as you can see. So you can choose that change the heading from here. So this is the experimental use. As you can see, it's very simple to create menus. However, some themes offer some additional options, like to do things like we saw on an adult. It's like that for example, okay, or maybe to include images inside of your, of your, of your menu tabs. This team methadone we are using is not that evolved. So it doesn't offer such, such an option. But some themes does, especially the ones that usually by and a few theme offers something like that. I recommend you to offer to add images inside of your summands. Now after doing that, I want to show you how we can add a sub-menu which needs something like that. Okay, I'm doing in here to my, to my menu, I'm going to add an item menu. Let's call it, for example. Men dread yards. To make it a little bit irrelevant data. And I'm going to link to, let's say this collection. I'm going to add head. And now I can move it like that. But instead of putting it in the same place, I can put it like this. So now this menu as a sub-menu, okay, That's not M and U, it's a sub-menu. Let me add another sub-menu. Let's call it a trial. Let me link to the homepage city. Okay. Let me save. Let me show you now how this looks like. So as you can see now when I scroll down in here, when I click on yarn, I have two options, okay? Some themes offer much more complicated options like adding images, like adding a feature is called lex featured collection, like adding featured products. So it depends on your theme actually, but this is the basic thing that you should be doing and that you can do with this free theme that we are using. So this is it for this lecture. I hope it will help you stay tuned. And let's meet in the next lecture where we are going to see how to change and modify your collection pages. So see you there. 22. How to Build and Customize Your Homepage: Hi there and welcome to this lecture. And this lecture we are going to start to actually customize your story by starting with your homepage. So here I am inside of Shopify editor. And this time I'm going to start with the header. Okay, you'd had this area in here. This is the area where we have added a logo and we can decide whether to have the logo on the left or to have it centered. You need to know that this option is strictly related to your theme. So each theme will be offering different options. Okay, let me stay with that F, because I prefer to have it in there. And in here I can change my logo size if I want. I can change the logo but added a logo or remove it. Okay, let me click on Edit to show you what it does in here you can add your image text and this is something important if you are optimizing your store for SEO. Okay, here I can choose them and knew which means what's showing in here. I'm going to talk about Menu later in this course and I'm going to show you how to add your menus. But in here you pick your menu. And here you can choose to show the announcement bar, which is this one. Or you can choose two, so it only on homepage. So either you show it on your homepage or you show it, show it everywhere. I prefer to show it everywhere. Okay, Helium, modify the text that you have over the announcement. Let's say for example, I'm offering free shipping on items on orders above $100. I would say this in here. Okay. Then I can change the bar colors. You can make it black if you wish, or you can make it with your holiday color. For example, if it's Valentine's, Mother's Day, you can be playing around with the colors depending on what's happening on your stored in this exact moment. Okay, going back, this is your header. This section also the header section is very related to your theme. But as a beginning, this is what you have with the team we have picked because it's simple. Three themes. After the header, we have destruction. I know. I want to tell you that all of these sections are sections that you can modify. You can remove them, you can add them, you can do whatever you want with them. But it's always important to keep a layout that are that people are used to people I'll use when they are seeing is stalled to start with a big image, to see first big image with a button. And this is how they are used to see online stores. And you should be keeping yourself familiar with what people are used to. Because in this way you will be ensuring that their experience on your story wouldn't be that difference. You wanted, you want this experience to be different, but not very different to the point y where it become unfamiliar. Okay? So moving forward from here, we have to have this section which is immense with over laid text, okay? This section is usually exist use really in any stall here you need to add a big image. I recommend you not use slides. I recommend you to have one big hero image. So. If you have ever read and if you have products, you should be taking good professional photos for your restored. And this is a photo that you shouldn't you shouldn't be missing. I'm going to select some of the images that I have uploaded randomly from Pixabay. I'm going to upload all of them and pick one of them to be my main image. Well, you have to know something if your brand is strictly related to you personally, which means if you are the literal in this case, if your face is your brand's face, it's not bad to add your image in here. It's not bad to be your brand face. So if your brand is very related to personality, to your brand, pers personal brand, I recommend you to be present in your store and your home, your hero image, as well as a place where you can be. So I'm going to choose this image, for example. Usually it's better to add an image that shows your products or give an idea about your products. But it's better to have a lifestyle photo because usually lifestyle photos are more attractive. So I might be using this and maybe this one. And depends. Okay, let me go with this one. I'm liking it. Okay. I'm going to select this one in here. I'm going to choose the image alignment, whether I want it to be on top, whether I want it to be middle or whether I want it to be button. Okay. I'm going to stick with me. Yeah, I changed the layout so I wanted full-width or fixed with let me see the difference. I for sure wanted full width. Okay, in here, as hot in here, the height and the width and height. And here I choose the height whether I wanted large, but I wanted small or medium. Usually I take this decision based on the image, on the photo, but I prefer to, to make it fill the whole screen with keeping a small space to let the viewer know that there are other sections below it. So let me offer an example. Go with medium. It's not, doesn't look good. Let me go with large. I guess largely looks good. I'm gonna, I'm gonna start with, stick with this one. Here. I can choose the text size, okay, whether it's medium or large, I'm going to keep the large size. And in here I'm going to add my heading. Heading should either be used your brand name or maybe something that makes your brand stand out. But let's say I'm going to keep knitting needles if you are not sure what to put in here, It's always good to go to other stores in your niche, maybe big brands and get inspired from them. So I'm going to need to put knitting needles. And in here I'm going to write something that should be related to my brand. And here you should be focusing on what makes your brand different. So if, for example, you offer organic organic yarns, you should be mentioning that in here. You should be mentioning that things that make your brand different from other stores, from other brands. So this place is a place where you should be, it should be leaving the biggest impression on your customers, on your viewers because this is the place where this is the part your customers will see first, if I go to a website, this is the first thing I will be seeing on your homepage. So you should be making the biggest impression app. Okay, so put something in here that point out what makes you special. Under that you can have a button and I recommend you to have a button. It could be shop all or it could be leading to a stash of collection. Let's take with sharp oil. And in here you pick the thing you want to show. Maybe you want to show your collection, maybe all collections, maybe homepage. So it depends. Okay. I'm going to pick on collections. Okay. And after you finish that, we go back in here. As you recall and the team settings in here, we saw something related to the overlay. Okay, So this is the image overlay. If I go with down in here, as you can see, the image with the BBA brighter. If I go up in here, I will have an overlay over the image, which is a brown overlay, but it's a little bit transparent. Okay, it makes the color of the text pop out, so I recommend you to keep it, however, change the colors and the opacity depending on what suits you would store better. So this is the first section now, I can choose to hide it and hear it or keep it, and I can choose to move it around. So if I want to move it down, I can do like that, but I can't keep it moving. Let me add a button. Why it's not showing. Okay, I don't like the button colors or text. I'm going to change a little bit in here the colors, let me say for example, four buttons. I'm going to end here. I'm going to change the color to be orange. Okay. Let me go a little bit to typography. I'm not liking the size. Let me make it bigger. It looks a little bit better. Okay, so going back in here and I have my second section. As a second section, I always recommend to commend you to add two types of sections. Either you add your bestsellers, which means you add a list of products that she's really make the most of stays on your store. Or you add a thin section, which means you show a few were featured in some kind of articles, some famous blogs. You add this section in here, it's called S in sections. So if you add features and Forbes and New York Times, things like that, you add a section about this, okay? Because usually this kind of things give you social proof. So if you have some kind of social proof for that in here, otherwise put your bestsellers collection. To add a bestseller collection. You can go in here and choose Add a section and choose to add a conduction, okay? Either you have here, you can choose which type of sections you want to add. And sure, this part is also related to the theme you are using. Each team offers different kinds of sections, okay, but I want to offer some kind of features collection. I don't have a bestseller collection yet, but if I do, this would be my, my, my choice. And I'm going to click on Select and eat inside of it, I should be selecting the collection. So let's see, I'm going to select the organic yarn. And I'm going to click on Show View all buttons. I'm going to make it one row and I'm going to offer food products by row. Okay, I'm going back. I can now move this up to here. Now going back in here, I can change this to our oil time and so on. Okay. So this is the second section I recommend you to have. After that, you can have a section that's mentioned, that mentions your brand. Talk about what makes your brand different. You can add. And you should be adding a section that shows all of your collections. And let me see if they have one like that in here. Let me add Add section. That would be a collection list and I will be adding my collection list. This is actually very important to show your customers, but you are setting, let's say I have several collections. I will be choosing between them. Maybe they aren't collection in here and so on. So if you are selling different kinds of products, that would be good to show your collections inside of your product, of your homepage because you want your customers to be able to spot your collections easily. In this way, you will make it easier for them to navigate, to store, and find what they are searching for. Okay, So I'm going back in here and I'm going to move this up in here, for example, under their brand section. And now I have like this. So I have my image, I have my bestsellers, I have the branding section where I have a photo and I have a text that talks about my brand, then I have my collection list. Then I can hit for example, they have a blog section. If you have a block section, you can be doing it in here. This is Dax with column actually in a two-block section. Let me remove it. I have featured collection. I'm going also to remove it. Here. I can have an image with text same as the one we had above here. I can have testimonials. I recommend you to have this suction to Azure dystonias. It's very easy. You just add attacked and you add the author name, okay? Some themes allows you to add also images, but this is not the case. Sometimes allow you to add your customer. That's what I mean. And this is not the case. I'm going back. And here you can change the heading of this section, for example, let's call it reviews. I can also add some stars if I wish. This is a small example, okay, and so on here you can have a gallery of your product. You can add images for your product. For example, let me add this one, this one, this one, for example. You can link to your product or product that's mentioned inside of this. And you can add a caption if you wish. Then we go in here. We also add another image. Then going back to the third dimension, we can also add another image. So as you can see here, you can add slideshow. You can add image with text overlay. You can add image with text. Got a gallery. You have several sections that you can play around with. You can add a newsletter. Let me try to add that to see how it looks like. So let me see if I can add an image to it. This is the newsletter section. I can move it a little bit up further. For example, in here, I can see if I can add two columns section. Let me see image with text, image with text overlay. Let me see if indeed I can play around with this. So here I have the image and I should be having the text in here. No, I can't. Let me remove this one. Now let me see if what other options and sections do I have? I have collection list, features, product, gallery image, this logo list, Legolas list. This is the one I told you about where you can see. So where you have been featured, for example, you add your different logo. If you add this section, you can see that you can add a logo. Inside is an image inside of each one and add a link. So if you are featured in Forbes, for example, you put the faults logo with the link of the article. Going back. Let me see what other things we can add in here. Newsletters, featured, product map, decimals, texts, columns with image. Let me add this one. This is the one we have seen before. What else? And you can add every day. And this is so as I told you before, the sections, you can add your homepage depends so much on the theme you are using. Okay, so these comes with the theme, but these are the default section's given by this theme of 31 we are using. So after you finished with your homepage, now, it's time to work on your collection pages and your product pages. Okay. Concerning the footer, this is also something that you are going to talk about later. But here you have the quick links. So you can add a menu and yet small menu in here if you want to linked to the About Us page, your privacy page to return spades you do in here. And in here, you can add a small newsletter and you can add, for example, another menu or you can add a list, a text. You can, you can make a three columns footer. Okay, here, you can also show your payment enforce, and you can show the language selector and our currency selector. So this is it for this, for the homepage. I hope this lecture will help you to cleft and awesome homepage for your storage. Stay tuned with me and let's meet in the next lecture where we are going to see how you can modify your collection page. 23. How to Customize Your Collection Pages: Hi there and welcome to this lecture. As I promised you in this lecture, we are going to see how to modify your collection pages to do that inside of your editor section, you go in here and you click on Collection Pages. And now you will be editing everything inside of your collection page. Usually collection pages have less options than the homepage, but let's see what we have. So here I click on Collection Pages and the only option that I have is to modify the number of products per row and 25 the number of rows. And to show product vendors or collection images, it can allow me to show collection of images. So let me try to go to my yarn collection because I recall that we have added, added, added an image for it. So this is nice. I can see the image, I can see the text. And now I have my filters and I have my products. So this is how my collection page looks like. It's usually, usually collection pages have less options than homepage, but also depends on your themes. Somethings allows you to, somethings allow you to play around a little bit more like by offering multiple options inside of your collection page. However, with this one, the one we are working in with our basic one, we only have to choose between a grid and between lists. And to sooth these options, I prefer to have good because I prefer to see as much product as possible. When people land on your page. I like that. I can add text which is something nice, and this is it. So as you can see, it's very simple to modify the collection pages. Now, this theme wouldn't allow me to add my own menu, but some themes allowed me to add a sidebar menu for my collection. And I'm going to show you an example in a few seconds. So now I'm showing you some example from another theme from my store. I'm from one of my clients. I'm coaching this client so I can show the details about the story, but I'm showing you the difference, for example in here about the inflammation. So as you can see here, we have a lot of more information for you can show connection and for collection image apply overlay, color, swatch. So vended, choose the size of the collection image and it will boil if you want to read, we can, for example, add the filters and modify them. And we can select a menu to add the quick links to the collection. Also, we can change the grid so as you can see, depends on your themes are more complicated and the more professional your theme is, the more options you will get. But for the theme we are using, these are our options. So this is it for this lecture. Stay tuned and let's meet in the next lecture where we are going to check out the product page and see what we can be modifying in there. 24. How to Customize Your Product Pages: Hi there and welcome to this lecture. In this lecture, I'm going to show you how to modify your product page. So inside of your editor, you go in here to a product page and Shopify will take you to one of your product pages and you can start with defining. Here I have the header and the footer, the product page and a product recommendations. So let me see what options do I have inside of my product page. Here I can show the quantity selected if I wish, which means that I can let my customers buy multiple products from the same one, multiple items. And here I can show the vendor. I can show a dynamic checkout if I wish. I can social, so social sharing buttons, these other buttons. And in here I can choose my media size, whether I wanted large, what I wanted small. And I can enable visual yellow, pink, also the same thing that we have talked about for the collection page, applies in here. Everything you see in here is related to the theme you are using. So let me take you to a more professional team to see that defense. The same thing I said for collection pages apply here. Everything you are modifying is related to your collect your theme. The more options you would theme offers, the more things you can be modifying. Let me now take you to a multi-professional team to see that difference and to see what kind of options you might be changing inside of a professional paid theme. So this is, for example, a professional team. I'm hiding that information because this is a client of mine. I'm going to click on product page and you can see here the different options. You can show social sharing buttons, you can checkout, for example, select the type of the selector. So it means that in our case, for example, in here, we could only select the variance like that. And this team, we have the option to, instead of offering the up-down to offer blocks, which means that we have each variance and a separate block. Here we have the sole color swatch, which means if you have a product with color variants, you can be showing small circuits, each circle with V reflecting the color of this variant, for example, red, orange, and white. This is what you can be showing. And he'd you show quantity selectors or inventory. You can choose, for example, to show price and the Add to Cart button, you can change things in here. You can add tabs, which is something I recommend you to have. To add tabs. We can, for example, add several pages in southern side of the tab and you can add reviews, and you can add a featured image and so on. So the steric number inside of the product page, when I go back, I can also modify the product recommendation and I can change in here what I am offering. Then I can go back in here, and I can change the recently viewed option. So as you can see them all professional your theme as the more options you will get and the more modification you will be doing to a product page. I always recommend you to start with a theme that looks the most like what you want to get. And this way you will make it easier for yourself to have the stored away. You want to have it. So this is it for this lecture. Stay tuned with me and let's meet in the next lecture. 25. How to Customize Your Checkout Page: Hi there and welcome to this lecture. And this lecture we are going to see how to modify your checkout page. Well, you have to know that Shopify doesn't allow a lot of modifications when it comes to checkout pages. So there are a few things that you can do, but let's see them anyway. The first thing I wanted to do is to go to Settings and to go to checkout in order to set up your settings for the checkout. So here you can choose whether you want your customers to have an account in order to order from you. Whether you want your customers to fill in that email or their mobile phone. Whether you want them, for example, to be already included inside of your marketing and so on. So you modify the settings related to your checkout page. You can keep the default settings coming by Shopify if you wish to do that, and you can modify things as per you prefer. For example, I prefer that my customers create an account in order to buy. And I prefer to take their emails and they're four numbers. And I always I can't choose between giving them the options to choose an iPhone or any mail, and so on also. And here you have the option to sign up your customers to that email marketing at the checkout phase. By default, many sources keep that, keep it checked which needs that customers while filling that information in order to buy your product will be at the same time opting in for your marketing. However, many of them will not be that cautious that they are obtained in which means in the future, they might be surprised when he when they receive your emails. So it's up to you to decide whether to keep it checked or not. While usually it's not recommended to keep in check because it means that many people will be receiving e-mails from you and they will not be happy about that. But also everything can be adjustable based on your business. So it's always good to test and try and to see how your customers will be the acting with your marketing and with your email, and you make up your mind based on that. So this is it for the settings. Now in order to change the appearance, go in here to settings, your groceries online store. You go to themes. We'll go back to our editor customize. And in here we go to Theme Settings, and in here we go to checkout, okay, here you can add some things like for example, you can add a banner to check out. You can add your logo. You can change the position of the logo. We can see that directly here. We need to go to the store and actually start a checkout in order to see that since my soil is password protected, I can't change that, but you can do it here. You can add a background here. You can also add some other things. You can change the font and you can't change the button colors. Recommended to keep the same color and all of your buttons because this will give, gives a feeling of consistency and your clients when easily notice where your Add to Cart button is located and they easily, they would easily click it. So this next part of this lecture, I know there are few things that you can do when it comes to modifying your checkout. But if you want, you can at least add your logo and other Banner and change the fonts and the colors to meet your fonts and your colors. So this is it for this lecture stage with me and let's meet in the next one. 26. How to Create and Manage Discount Codes: Hi there and welcome to this lecture. In this lecture we are going to talk about discount codes and how to create them. Well, I want to start by saying that discount codes can be very helpful because using them you can drive were seas and you can increase your revenue when you give people an incentive to buy from you, like when you give them 5% discount, you give them an additional reason to buy and to act and does something good. However, if you are using discount codes heavily, this might be a little bit risky because you might be training your customers to only buy from you when you are offering a discount. And this is risky because sometimes you might be offering a new collection and you want do you don't want to offer a discount on it. In addition to that, a brand that's always offering discounts doesn't look that professional. And it looks a bit like they are killing themselves to make sales. So what you should be doing by using discount codes is to be smart and use them in places where they are very essential. For example, offering a discount code for people who are, who left some products on your card might be something very smart and something much more smarter is to, for example, offer only people who are, who have, for example, more than $100 on their card that discount and keep the others without a discount code. Something very important. You don't want to play new customers to only buy from you when you are offering a discount or when your soul is unsafe. So be very smart While you are using your discount codes. And there is something also very important that I should have mentioned here that offering a discount code is not enough. You should be offering a discount code with a limited time, okay? Because when you give your customers three days to act or seven days to act to push them into acting fast. However, if you don't precisely the time, they will be forgetting about your discount code and they will not be using it. So always, whenever you want to offer a discount code, always offered it with a limited time, maybe three days, maybe seven days. It depends on your business, but always limit the time of the use of the coupon code. Okay, So inside of your Shopify dashboard, you go in here to discount. And in here you click on Create discount word. And here you can create your God, let me, for example, coil it. Welcome 10. And let's say this is the discount code I'm going to offer to anyone who subscribes to my newsletter. Okay. So what satellite of this discount code, if it's set percentage, which means I'm offering 10 percent discount or maybe it's a fixed amount, which means I'm offering the 15 Euros, for example, or 15 dollar discount. What EPA is free shipping. Some stores, for example, offer free shipping from time to time or maybe buy something, gets something. And this is also a very nice offered by the way. So for example, in my case in here, I am creating a welcome 10 discount, which means this discount will be giving to anyone who subscribe to my newsletter, whether through the pop-up there, welcome pop up all through the form. Okay. Usually you to decide if a percentage is better than a fixed amount or the reverse, you have to do split testing. Split testing means that you have to do two different offers and let a software run their difference, which means, let's say for example. You are worried or you are not sure whether you should be giving 10% or €10 or $10, you would run a split test. One pop-up will have $10.1. Pop-up would have the 10 percent discount offer. And people Landon people will be seeing seeing these offers like 50 percent by 50 percent. And after you finish the test, you will see how many people converted with the 10 percent offer and how many people converted with the €10 offers. And you see which one is performing better? In my opinion, it depends on each number, but when it comes to 10%, €10, I guess 10 percent would be working better. So, But you have always to split test and try different things Because split testing is very essential for your business and for you to growth. So you have decided percentage, and here I'm going to pick 10 percent and I'm going to apply it on all products. But let's say for example, I want to apply it on a certain collection. I can specify that. And if I want to apply it on a certain product, I can also do that. Then in here I have two precise the minimum requirements. So this is very important. Let's say for example, I sell products that they are used with the above $100, but I have some accessories that I like for $15 or maybe $20. And I don't want this discount code to be used in this case when someone is buying an accessory. So what I am, I will be doing is to limit the minimum requirements, which means that the minimum purchase amount to be, for example, $100. Which means if someone has less than $100 and the cart, they can they can be applying the discount code at the checkout phase and they can't be taking a discount. So this is very important. Here. I can give it to specific group of customers, specific customers or to everyone. I'm going to keep it everyone because it is a welcome discount. And here I can limit to one USD per customer. Okay. And it is used only one time. Okay. And, um, he, um, precising the time, so it will be working today and it will end it will start at this time and it will and heat I set an end date. Well, I have to say something. This code in here is fixed, which means it's not dynamic. The difference between a dynamic code and that code That's not dynamic, is that an HIE, for example, I'm precising the start date and the end date. However, for a welcome popup, I don't want to decide the start date because I don't know when people will be signing up to my newsletter. What I want is I caught that will be created when someone signs up and this code will will end after three days after someone signs up. So let's say I signed up to my pop up, I should be receiving echoed that starts today and ends in three days. So this is what we call dynamic discount codes. Means they are discounts codes that are created for each person. And they are, they are not static. They change depending on when when I started the action, for example, and I have subscribe to my newsletter, and when I end, when the offer ends, to create this kind of coupon codes, you need to use something else, not Shopify. And in this course I'm going to give you a small introduction about the software I use to create the main marketing and so on. And I'm going to show you how we can create this kind of discount codes, the one that they are not static. However, if you don't want to make things complicated and if you are just running like sales for a few days and it's available for anyone. This can be very good for, for example, when I have a Valentine, Valentine discount, I create a static code and I run it from, for example, the 10th of February until 20 of everybody. And this is it. So I know because I know the start date and the end date, I don't have a problem. I can create my discount code here on Shopify directly. And after you finish that, you click on Save discount code. And this is at now your discount code is alive and I can share it okay with other people. So this is it for this lecture. I hope you enjoyed the stay tuned with me and let's meet in the next lecture. 27. How to Create Blogs on Your Store and Why: Hi there and welcome to this lecture. And this lecture I'm going to show you how to create blog posts for your story. However, before starting to show you the technical part, I want to talk about the importance of including a block section inside of your store. I know that you might be overwhelmed with all the tasks you have as a store owner and adding to that, writing blog posts and uploading them and everything else might be, it might seem a little bit overwhelming, but it's very important to know that a blog posts are very essential for the brand's success. And let me tell you why. I always focus and I always recommend including a block section inside of your story. Well, because if you are truly looking to create a brand that can live for years, you have to always focus on the kind of relationship you have with your customers. And in order to create a strong relation with your customers, you should have multiple touch points with them. And not all of these touch points should be selling touch points, which means that your customers, for example, out on Instagram, they are seeing your posts. They are on your store, they are seeing your product. They are on Facebook, they are seeing your posts or your ads. They are on Pinterest and so on. So there are multiple touch points, right? But if an all of these touch points, you are only trying to sell them. Your relationship with your customers will only be elevation of a seller with a customer. However, when you start writing blog posts and when you create a block section on your story, you added creating a new touch points with your customers. And these touch points are not touch points where you are trying to sell them. They are touch points where you are trying to help them. So when you have a block and this block, you will main purpose is to help your customers by providing value, by replying to communist questions, by giving advices, your customers will see a new kind of service that you are offering. And the service is you are offering for free. And this will make their relation with your way stronger. You have to know that 70 percent of people prefer to know about the brand through an information article than through a selling article. So people prefer to know about you why you are trying to help them. Let's say, for example, let's say for example, you have a store that sells sleeping products, okay? And the only kind of marketing we do is to sell out your products and to talk about your products. So the only type of relation you would have with your customers is this relation, buyer, seller. However, when you have a block section on new store and when you have blogs where you show people how to sleep well, what to eat before sleeping. What is the best position for sleeping? You will be creating a new relationship with your customers where you are providing value and you are trying to help them, and you are trained trying to improve their lives without necessarily trying to sell them. So remember, 70% of people prefer to know about the brand through and information and article. Then through a selling article, people will love to feel that you are not that commercial. They will love to feel that you are trying to help them by providing value. That's why it's very essential to create blog posts, in my opinion. And addition to that, if you are looking to the future to be sending emails to your customers and so on. You would need content, you would need data, you would need things to send them. And the blog post is exactly what you would be selling them and not understand me wrong, even if you are providing value, you will be still making sales because let's say for example, you have the stepping stones, okay? And you send an article about top five tips to sleep at night. Fifth tip, for example, could be to use a special kind of caution, and it happens to be one of your questions, one of the cautions you are selling on your store. So in this kind of article, you are first helping your customers. Second, advertising in directly to one of your products. So you block voice are very essential. And in my opinion, any brand that's looking to succeed in the future should be focusing on that because content marketing and creating content can make your relationship with your customers way better and way stronger. So this is what I wanted to say about, about the blog posts and some niches and some niches creating blogposts way easier than other niches. Some niches struggled to find the topics and I know it might seem a little bit difficult. And some nations and other niches. However, if you want to explore ideas and you're nice to know what kinds of blog posts you are going to to create. You can go always to ask the public.com. It's a website that shows you for each niche what kind of questions people are asking. Or you can go to Google Keyword Planner and see what are people, what people are asking about, or you can go, go to Google Trends or so on, defining good audience and understanding your audience and knowing what your audience is asking about and in which areas will audience needs help is essential for your success. So whether you are writing blog posts or whether you are providing new products on your store, it's very essential to need to know your audience well and to know what kind of questions and what kinds of objections you will clients have so you can help them out and you can make their lives way is yet and way better. So now going back to Shopify and let me show you how we can create the block was. So you go in here to blog posts, you click on create a blog post. And you simply add, you simply create two blog posts. And here you put your title and in here you put your information, and in here you make it visible or you can make it hidden and you click on Save. For sure I recommend you to make your blog posts that invaluable to include information that you have well-researched. So don't include wrong information. For food include images, include bullet points, make that text very clear, and so on. Well, the block editor section on Shopify is LT bit limited and not that complicated. However, if you want to create much more complicated blog posts, you can always check the Shopify App Store for apps that's dedicated to make your blog post look way better. However, I don't think that this is necessity. The most important thing is to provide value and to help out your customers. Also, if you are providing a blog post, I highly recommend you to link to your blog section inside of your Header Menu and to link to your block force inside of your homepage. So this set for this lecture, I hope is convinced you to start creating blog posts for your story. Stay tuned and let's meet in the next lecture. 28. Must Have Pages on Your Store: Hi there and welcome to this lecture. And this lecture we are going to see full pages You must have on your e-commerce store. While having these pages will make your store look way professional. And also these pages are very, very important and very, very essential for your customers experience on your story. Because people usually look at these pages and they search for them and they need them in order to make the decision whether to buy from you or not. So including these pages is very, very essential. So let's start with the first state, which is the About Us page. While having an About Us page is something that you can't skip. People need to know that they are dealing with other people they need and want to meet you. That's why this page is really is one of the most visited pages on your restored. And then this page, you should tell the world what makes your brand different and why, what makes it stand out. So let's say, for example, you are a small business family and you create handmade close, okay, this is your strongest points. This is your selling point that you are a small business family may be a family, maybe a husband and wife may be that our kids and you sell handmade close. So this is what people want to know about you and the About Us page. They need to meet you. They need to meet the person behind the brand. They need to hear the story of the brand. And this is something very important. That's why in your about us page, you should make people see the person behind you in brand. And you should point out what makes your brand different. I know not anyone. Everyone likes to show their faces on the Internet. That's why if you don't want to link your, your personality directly to a brand, you can, at least on the About Us page tells a story about your brand, maybe from a third perspective or something like that. But you need to tell you the brand story. You need to tell the world what makes this brand different than other brands? Maybe you prepare begin candles, maybe you prepare organic candles, maybe you prepare had made shoes. You need to tell the world about bad and you need to tell the story behind why this brand exists and why they should be buying from you, not from another brand on the internet. And you should show your customers and other side of your business and your brand. Let them meet you and know why and how you created this business. So I want you to homepage. I'm seeing oilfield products. I clicked on the about us page. I don't want to see more products. I want to see the story behind these products. I want to see why you have created this brand. What's the mission behind this brand? What's the purpose behind this brand set of only including sentences like we are here to provide you with bla, bla, bla bla. I prefer to make it much more personal. And as I have been saying through the beginning of this lecture, I prefer to tell a story because brands with the stories can be, can link quicker to people than brands without stories. So if you have a story behind your brand, this is the place where you should be telling the world, your story. Now moving to the US shipping page. This page is extremely important, especially for people who are about to make the decision whether to buy from you or not. And then this page, you should include everything your customers must add, need to know about your shipping. So in this page includes your shipping conditions. You're shipping fees that time needed to process and ship the items, the estimated delivery time, the contact information, and the tracking information. When you make your shipping page and you're shipping conditions very clear. You will make it easier for yourself because less people will be getting directly to you to ask your questions. And because in this way you will not be very down with customer service is asking you and nagging and all of this stuff. So keep this page very organized. Include bullet points, include Frequently Asked Questions section if you wish to make it as clear as possible and include all the information inside of it, but also include them in a way that's very clear and very easy to be red and very easy to be understood. Now moving to our third paid, which is exchanges and the font page. And here I have to say something. Offering the option to refund and exchange your products is very good to increase your conversion rate. Because why people, when people that are buying online, they are usually afraid that the product will not be as good as they are expecting, or maybe that the size will not be exact and so on. So when you give them the opportunity to exchange at pretty fun, you make it way easier for them to make the decision to buy, because in case things didn't go well, they can always refund and exchange. However, if you don't clarify well, your exchange and refund conditions, you might risk getting a lot of annoyed customers and you end up burning down and customer services work. Why? If you want to include exchanges and refund and offered this, which is something I recommend, you have to add a page that states clearly all the conditions of the refund and exchange. Maybe you want the package to be untouched. Maybe you want the show's not to be used and so on. So you have to make all the conditions very clear. So the first thing you should do, as I told you before, is to make conditions very clear. And the second thing you should do is to explain to your customers what steps should they follow to refund or return your items? You have to explain that process clearly. Like give a step-by-step guide, like walk them through the whole procedure. Because if you do that on your exchange and refund page, everything will be very clear and your customers will not need to get back to you to ask two questions. So you will have less customer services work and less hustling. Let's why I recommend you to take the time to organize this page and the shipping page to make sure that you are explaining everything as clear as possible and in details to your customers. Now moving to our fourth page, which is the contact us page. Well, this page is very important because it gives you a customer's their means to reach out to you if they wish. And it links back, and that should be linking back to all of your social media profiles. So in case they don't want to contact you directly on in a, they always have the social media profiles to reach out to you. And this is very powerful when you have a small business and you are still the person who are replying to Instagram and so on. Third thing and that is done. Most important thing is to show you the customers that you are willing and ready to help them. As I told you before and as I say all the time, you're in business is not about your, your business is about your clients. So your main purpose, your first and most important purpose, is to keep your customers satisfied. And two, to make them feel welcome, to make them feel related to your brand. So often in Contact Us page and actually offering help, full information and helpful customer services is very essential and very important for your brand's success. So now let's move to Shopify and let me show you how you can create these pages on your store. So here I am inside of my Shopify account. I go in here to our limestone and I go to pages, and here I create my pages. Okay, So the first thing you have to do is to click on Add Page. At now in year, you should be adding good page. Let's say for example, I'm adding the About Us page. Okay, you just right in here about us. And in the new UI to the About Us page, About Us text. And don't forget to make it cleared at images to add bullet points and so on. And after you've finished that, say I wrote blablabla, anything in here? Okay, In here, you click on Save and you make it visible. Then you go back to your navigation menus and here. And here. And let's say you want to put it under header the About Us. You go to homepage menu and you add a page which is the About Us in here. And you add a page and you check. I'm not sure why it's not in here. Let me go back to my pages here. And you click on it. And you click on save menu, okay, for the other pages like shipping and refunds and all of these stages, you can link back to them inside of your foot it if you wish. And you can link back to them inside of your product pages, inside your tabs, or inside of your description and so on. So this is how you create pages and this is how you link to your pages inside of your navigation menus. Don't forget to always make your pages very organized to include images, to include, put it points, to include spaces between paragraphs to make your texts always left, left aligned when you have big paragraphs. And to make your article, any article you write on your stored, is it to be read, easy to scan, and so on. So the set for this lecture, I hope it will help you to create awesome pages for your stored say tool with me and let's meet in the next lecture. 29. How to Read and Analyze Your Shopify Analytics: Hi there and welcome to this lecture. And this lecture I'm going to show you how you can read the numbers on your Shopify analytics. So you can analyze these numbers and use them to improve your business and to improve your soil performance. So inside of your Shopify dashboard, I need you to go in here to analytics. And in here you will have everything like all the data Shopify gives you. Okay. It's just a trial stores, so I don't have any data in here, but I'm going to show you anyway how you can explore these data. Starting from here, you precise the duration or the period you are checking the data. So for example, I'm checking the data for today, I can inhere, choose this to last seven days or 30 days and so on. Okay, let's say for example, I'm choosing left seven days. And this is that you pick in here last seven days and apply. Okay? The first graph is showing me my total sales. It's lately it's total says nothing hidden in here. And it shows me the sales each day since I'm seeing my last seven days. Okay, you can click in here to see a report. And here you have the online store sessions, which means the visitors on your stored is I can see, for example, how many sessions you are having a, you can see the improvement of your online sessions. And here you can see how much, how many return, returning customers you have while having returning customers. It's very important because it shows that people attach your customers, love you, stored, and that they are loyal to your brand. You have a high number, a high percentage of returning customers. This is, this could be a very good indication because it shows that you have a brand with a lot, with loyal customers, with people who love this blend and love their products and keep coming back to the store. So the more this number is high, the battle it shows that people are loyal to. And in here you can see when you have data, you will see a graph showing your first time visitors and you're returning customers, okay, So you'll be able to not stats. Let's see, for example, you are noticing that you're returning customer rate is very low or that it's becoming lower, it's decreasing this near that people are not satisfied with your services or with your products. And you need to start thing, modifying things and improving things. Okay, If you move in here, you will have your online store conversion rate. I covert rate is the percentage of people who actually convert after visiting, visiting your store, which means if you receive 100 visits per day, you are making one state. It means that your conversion rate is 1%. If you are receiving 100 visitors per day and we are making 10, says it means your conversion rate is 10 percent. Well, this is a question many people ask me, which, what is a good conversion rate? Well, we can say there is a good conversion rate and a bad conversion rate, but we aim to get the highest conversion rate possible. Because depends on each business somebody says I sell very high ticket items, so the conversion rate might be lower than others, so we can't just easily, but the most important thing is to keep this number growing and to keep, and to keep improving it. Okay, in here you can see in addition to the online store conversion rate, you can see the at the number of add to cart, the number of people who reached checkout, and the number of session converted, which means that people who actually bought from you. So in here, these numbers are very important because it shows how many, how many people added to cart and how many people converted. And any e-commerce store loses people in the stage show. Some people go to the product page at the products that got copied everything. And once they reached a point when they should be buying the atom, they bounce out. Okay, this step between Add to Cart to purchase is a very important step because people who added a product to a cart, people who are very interested about your products, which means it's easier to convert them that they showed interest, they clicked on buttons, they behaved like people who are willing to borrow. So that's why it's very important to be able to reach out to those people and to convert them and reach out to them. Either you have to use Facebook pixel with Facebook retargeting campaigns, or you can use email marketing with email flows, which are both will bring you Ella would be a lot of states, but I have to say something that if you follow up through emails with costs will be very low and you will get a higher return on investment compared to ads, okay? Because with ads you will be paying more. This is something that you have to keep in mind. In addition to that, now with iOS 14 update, the retargeting campaigns on Facebook are not as effective as before. So it's better to do both if possible, e-mail marketing and Facebook ads. And if you are still just starting out and you aren't our budget, I highly recommend you at least to create your Add to Cart flows, which means to follow up via email with your people, with people who left items on the cart or initiate checkout and then purchase. The more that difference between the add to cart and the convergent session is. As less data because it shows that most people are actually binding. So if you are improving things on your shipping conditions, for example, or on your crisis, and you start noticing that this difference between the African and the session converted is becoming smaller and smaller. This would mean that you are doing good. You are actually improving your numbers and you are performing that. Okay, after this section, which is in my opinion a very important section, you'll go in here to the average order value. And this is a number that's very, very, very important. And average order value is how much a customer, one customer is buying from you. The higher this number is, the better, because you have to know something convincing a customer to buy from you and the first time is the hardest thing you can ever do, okay? So gaining a customer something difficult, okay, so when you gain this customer and you make this customer buy more from you like to increase the average order value. This means that you will be increasing your sales. So let's say for example, you are running ads and you are paying $10 to acquire one client, okay, So the cost per client is $1, is 10 dollars, okay? If this client is buying only a candle with $10 profit, this means that you are not making any profit. However, if the customer, instead of only by buying the Kandel, he ends up being the candle. The second candle may be some soap. So you increase the average order value of the same client so you are making more money. So you'd purpose should be to increase this value and to increase this value. There are many things that you can do. One of them is to use up-sell and cross-sell. And one of them would be to create items that can go into cross-sell. So if you are selling items that are, they are somehow expensive. Let's say you are saying products that are $100 or maybe $50 or something like that, it would be very smart to create small accessories that can be both with their main product. In this way, you'd customers will be increasing that average Court or the value and they will be buying from you. Remember always if a customer is buying from you something, you can't convince them to buy something much more expensive. So if I am buying from you, establish a, a bottle, a water bottle for $10, you can't convince me to buy another one for $20, you have to cross-sell with an item with a lower price because in this way, it's easier to convince me as a buyer by the second item. So the average or the value is something very important that you should keep in mind. In here you have you taught you total orders, which means the number of orders they are receiving. End here you have the top products, so which means you have your bestsellers. In here. You have your online store session by traffic source. So if you're running ads, if you are doing email marketing, if you are doing Google advocacy, and here you are number so you can know from where you are getting the traffic. Okay, after that, you have saved by social source. So if you have, for example, Instagram channels, something like that, you will be seeing that in here. In here you will be seeing dedication, which means online store sessions by location, how from where people are checking you out. And in here you can see that device, whether it's desktop or mobile. And in here you can see that sees attributed to marketing. Okay? This is something if you are doing marketing inside of Shopify, which means if you are using the abundant cart flow of Shopify, shopify, you will be seeing that in here, but you are not going to do that. And here you can see that top landing pages by sessions, which means that most visited pages and so on. So these are the Shopify analytics and it's very, very important to keep track, track on them. Because when you see these numbers, you can improve your source. So you can see, for example, that when you change the shipping conditions, the conversion rate is becoming better or maybe worse. So you have to you can know and guess what was the problem to fix it on Monday, what was that a good thing you did so you can read the word and the future. Now below dashboards you have the reports, okay? This report are very good because they can give you detailed information about your analytics. So first year you have the essays and inside of the sales, as you can see, you can see sales over time says byproduct, says buy discounted by traffic, reference and sales by channel and so on. In here you can see the sessions. And here you can see that profit. In here you can see also the total sales. And here you can see that behavior. For example, you see the online store conversion over time and so on. And you can access each one of these and get more detailed information in here. Also, you have the marketing. Let me say for example, I want to check out my online store conversion over time. I go in here, I can see in here in details my numbers and I can see in here also in details my numbers. Okay, so keeping track of these analytics, It's very important because they can give you a lot of information about how to improve your store and how to make it perform way and wave at it. But if I want to name two numbers that are the most important to you, it would be you toss it says actually three numbers. You're taught essays, your average order value, and you're returning customer late. Okay. I, I, I want to emphasize on that because I know that many people forget to analyze their data and analyzing that data is the only thing that will make you improve your stored. Okay, So now you are bending it, but at some point you want to improve it and turn the order to improve it. You should be able to read your data and the best way possible. So this is it for this lecture. I hope this lecture will help you to analyze your numbers and to approve your store according to these numbers. Stay tuned with me and let's meet in the next lecture. 30. How to Increase Your Average Order Value: Hi there and welcome to this lecture. And this lecture we are going to talk about how to increase your average order value. This lecture is extremely important, especially if you are aiming to succeed. So make sure that you watch this lecture very carefully and that you watch the following lectures on So because they are related to this one. So in this lecture, I'm going to explain to you why it is important to increase the average order value. What is the average order value and how we can increase it. So let's start first by doing this small exercise. Understand more what I'm talking about. So let's say for example, we are on this case, we have a customer on our stored he both this shoes, this is good. This is that purchase. The ascending price of this shoes is $30. Okay? And in order to acquire this client, in order to win this client, we have paid $10, maybe on paid ad, maybe on collaborations. I'm not sure what, but our cost is $10 per purchase. So it's $10 is a cost. $30 is the price of the shoes and the production cost is $10. Okay, so in order to, to produce this shows I'm paying $10. I'm selling this source for $30, and I'm paying $10 in order to gain that customer. So my profit would be the selling price minus the cost of acquisition minus the production cost. Because the cost of acquisition and the production costs are costs I'm paying, okay? And this is the amount of money I am getting. So the customer is paying me $30 and IM Pei paying $20 as cost. So my profit is $10. Okay, so I'm going to repeat, a customer visits my store by the shoes, the cost of acquisition is $10, the card value is $30, that production cost is $10. So my profit is $10 by selling price minus cost. Simple as that. Now let's see the second example. Now, the same customer, instead of buying the shoes, he is also buying the socks. Okay? So my cost of acquisition is also $10, might get value now is $40 because the socks is for $10, so it's now $400. And my production costs for the shoes and the socks is $15. So now I'm paying as costs 10.15 and I am getting as a price, $40 sign getting paid $40, and I am paying twenty-five dollars as cost. So now my profit is $15. Okay? So these are two different scenarios. In the first scenario, the customer only, both at the shoes and the second scenario, the customer bought the shoes and socks. Okay? So why I am more profitable in this case? Because simply put between these two different cases that he may the acquisition costs remained fixed and the bot in both cases, I'm still paying the same amount of money to acquire the client. I'm still paying $10, whether to add or collaborations or to influentials. So I'm paying $10 in order to win their customer. And when I was able to convince the same customer to make more sales, my profit. Increase. So this is why it is very important to increase your average order value because your costs with the acquisition costs will remain fixed when the profit will not remain fixed because I'm convincing the same person to buy multiple products. So we are making more money while paying the same cost, okay? So the cost of acquisition remain the same. My production costs for sure went higher because now I'm selling two items, but my profit is higher because I was able to convince the same client to buy multiple items from me. That's why increasing your average cart value is very important. So now let's move to the true definition of average order value. The average order value is the number, is the amount of sales you are making divided by the number of orders. So, let's say for example, you are making $10 thousand in sales and you have 100. This means that your average order value is 10 thousand divided by 100 is $100, which means that on average, a customer on your stored, we'll be spending $100 per the purchase. So now our aim is to increase this average order value to increase our profit. So how do we increase this average order value? Wealth increases average or the value, we use two very powerful marketing strategies. The first one is called upsell and the second one is called crust. Then I'm going to explain the difference between up-sell and cross-sell in order for you to understand more what I'm talking about. What I'm saying is when a store suggest that you buy an upgraded version of the same products you are buying. So let's say for example, you went to a store that sells coffee machines and you were about to buy the version 2 of the coffee machine. And suddenly before proceeding to the checkout, you have received a pop up asking you if you want to upgrade to the Virgin three of the coffee machine. But this time you would be paying maybe extra $20 or something like that. And you know, you have to know something. Customers, people in general prefer to buy the upgraded version, that better version of everything because they want to be better. When you ask them whether they want to buy the better version, mostly probably they will go with a better version. There is a, an example I have read once and a book. People like to have always the battle of everything better, Virgin, the most advanced cell Fonda, most advanced desktop and so on. That's why when you often then this choice between a virgin and the better virgin, most probably they will go with a better version, especially is that if the difference in price is not too big, if you add upselling with a huge number, yes, many people might not be accepting or up-sell, but if you add upsetting with maybe 30 percent of the original price or 20 percent, many people will be going with the upgraded version because as I said before, people prefer to get the better version of everything. That's why upsell is a very, very powerful marketing technique. And you have to keep in mind that you can't up-sell with big numbers. You have to keep your up-selling percentages acceptable and realistic. And the best way to decide how much you should be up-selling good process is by testing and by seeing how your audience interact with your offers. Now, this is for the upsell and a very small and very common example about upsell is when you go to a McDonald's or a Burger and they asked me if they want their large meal and most probably you would go with a large mean. Now going to cross del, cross L is different than upsell. It's when Eastern asks you if you want to add an item related to item. So for example, you are buying shoes. Thus to add asks you if you want to buy the cirques that go with the shoes, you are buying a laptop. And the story asks you if you want to buy the mouse and the mouse fat. So as you can see Cross then is when you convince the customer TBI related items where upsell is when you convince the customer to buy an upgraded version of the product, he was originally a buy-in. So there are different, but they are both very, very powerful and it's very recommended to use both on your store. And I'm going to show you several apps that allow you to create, up-sell and cross-sell on your story and a very professional way. And remember, we want to make more sales, but we don't want to push our customers away from us. So we won't be very cautious while providing this kind of offers. And you want to keep in mind that you should be offering things that will help your customers. Your customer should be, you should feel grateful that you are offering them these ideas because they would, they would feel like, Oh yes, this product is very good with mine. I would be taking it because it will make my life better. So recommend things that makes sense, the command, things that we provide value to your customers. So this is it for this lecture and the next lecture I'm going to show you the apps that will allow you to create, up-sell and cross-sell. And I'm going to show you several types of upsells and cross cells. So stay tuned me and let's meet in the next lecture. 31. Best Free Shopify Apps for Social Proof: Hi there and welcome to this lecture. And this lecture I'm going to show you my top three Shopify apps. And I know that this topic might be very fun to many of you because I know that when I first started with working with Shopify, I was a love with the Shopify App Store. So in this video, I'm going to show you my top VFS and later on I'm going to show you my top paid apps. However, you have to keep in mind that these apps worked for me. So for your business, for your case, you have to see if these apps works for you or for you. And if you need additional apps, you have to go to the Shopify App Store and you have to explore what apps are available there. However, you have to keep in mind that using too many apps can slow down your website. When you have a slow website, this means that your customers will start to bounce out of your stored and you will be losing customers. And six, so be cautious while using the apps. Don't download. Thousands of apps, use only the asset. They are very essential for your stored and keep them as short. And this way you will make sure that the apps are not slowing down your stock. Let me start with the first app I want to talk about and that this product reviews app, as I have said before many times in this course, having productive use on your stored is essential for your success and for increasing you would store conversion rate. Because when people are buying online, they have several objections. They are scared of multiple things. And one of them is to buy a product that's not good. So reviewers can kill this objection because when people read what other people are saying about your product, when they see that other people are satisfied with the product, they feel more confident when they are making the decision to buy from you. So it's very essential to include the views and to give your customers the ability to review your product. So the first step I'm going to show you it's called product reviews by Shopify. I'm going in here to shop for apps. And I'm going to show you this app. It's 100% fee for your life, for you to store a lifetime. It's a very simple app to use. I'm going in here. It's called the product reviews. And it is powered by Shopify. This is the one. And this is what I'm going to add this app to my store. I'm going to click on add up. And in here I'm going to click on install app. Okay, The first thing I need you to do is to go to settings, to install instructions. And you have to copy this snippet from here. And to paste it inside of your product dash template liquid under this section. So I'm going back in here. I'm going to my online store. I'm going to actions, I'm going to edit code. And in here I'm going to actually open its product desktop played dot liquid in order to find it, you click in here on product dash template and you will see it, okay? And you click on it and a dopants inside of this code. And here you have to search for product description. I'm going to search for that. I'm going to click Control F. So this is the section below the section I'm going to add a product reviews. Snippet and this is this not that I have already edited before. That's why it's in that. But let's say I want to add that now I'm going to copy this code from here. And I simply go in here and I paste that code like that, and I save this file. Now let me go back to my online store and let me show you how this looks like. I'm going to adhere to click on View store. And I'm going to click in on a certain product page. And as you can see now I have a customer review section. You can see the location of this section depending on where you have pasted this code. Okay? But keeping, but putting it here, usually it's very safe under the description. Okay. Now there's something very important that you have to see before that I'm going to apps and I'm going to my productive use. And in here you can manage those settings. Let's say for example, in here you can enable or disable the autopublish. In here. In here you can tell Shopify to send you a message whenever a new review is submitted. And here you can change the star I can color in here. You can change some things related to the layout and how it looks like. In here you can change the text related to the Review tab. And in here also you can change that X. Okay, So you can go all over of these. So I can go all over these and change things as per your brand, all depending on what you like to see on your store. And this is, this is how you start collecting reviews and showing them on your story. And also when you add reviews here in the homepage that reviews will be showing under the product. So if this product, for example, has three sides, you will be seeing that if you inhibit under dot-product. So this is it for the first app which is productive use app. You have to know that with this app, the F01, you can't allow your customers to add images, okay? If you want your customers to be able to add images to you today or reviews, you need to go with a different app, a more professional app, which is the one I'm going to show you later on this course. Okay, So this is for the first app. Now let me save this, this. Let me go back to our second app, which is Section feeds. This app which is Section feed, I'm going to show it to you. Let me go back in here to the Shopify App Store. So the section field is a Shopify have that allows you to add an Instagram section feed inside of your homepage, which is something very important for social proof. And it is important to drive your customers from your store to social media profiles and so on. And it's a showcase for your products. So you're going to get to Section fields. You click in here on this one. This is the section field. I'm going to click on it and you add this after store. It's also very simple to be used and it degrades with almost all that is. I'm going to in here to my Shopify now, I'm going to click on install app. So now I have to link my Instagram account with this app. I'm going to click on Connect and I'm going to link my own Instagram profile with it. My personal one because it's the one that's used on the SPC. I'm going to click on Allow. So now I have count as linked in here for, in your case, you should be linking your business storage account. And here you have to configure that theme. So you go in here and you click on your theme. This is the one I'm using. And finally, you click on Add aphids. So now I have been moved to my theme editor. And if I go in here and I click on Add section, now I can add an Instagram feed section. Let me scroll down. And this is the section I'm going to add this section. So as you can see, it's showing my Instagram posts. I'm going in here. I can change the heading, for example, I can put follow us. Below it. I can wrote either my hashtag or the hashtag of your brand or they would brand slogan. I prefer to add your Instagram, your band hashtag. In here. You can change, it can add a button with a link or you can change the appearance of the posts that say, for example, I want this impedance, or maybe this one. And I can change the image size. I can even show it full width or not. And I can add spacing between images or not. And I can't change the, let's say I'm in here. I can't change the number of the rows. I have to be in a grid layout. So now I have a different appearance, but this is too much, so I'm going to keep it to two. Here. I can add overlay. For example, I can choose to open Instagram when someone clicks or do nothing. I can show the author the captions for the date and so on. I usually prefer not to show the caption needed the day. And also the author. I only like to open on Instagram when someone clicks. And here you can change the colors and you can change the overlay or best. Yeah. Okay. So if you want to have an overlay opacity, you can change it from here. So this is, it looks very good, I like is ready to use this layout. I think it looks the best. And this is a, so as you can see with this applicant, simply add a, an Instagram feed to your stored. It looks very professional, it looks very nice and you can add this feed only on the homepage. So in this lecture we have seen the first two free apps I recommend and the next lecture we are going to see that third free Shopify App I also recommend, so stated with me and let's meet in the next lecture. 32. Best Free App for Post Purchase Upselling and Cross Selling: Hi there and welcome to this lecture. And this lecture we are still working on the free Shopify apps that you should be using. And in this lecture we are going to talk about the reconvert app, which is an app that allows you to do post-purchase upsells and cross cells. So let's start. Well, this app is a little bit more complicated and it's much more important for your story. It's an app that allows you to create, up-sell and cross-sell. And the thank you page, which means that allows you to create post-purchase upsets and across cells. And why this is important is because when people are ready customers, which means when someone already trusted you and decided to buy the product at one to the checkout page and proceeded with the, with the order. This means that there's already a customer. This is a customer that you have one convincing a customer to buy something new from your convincing and under customer to buy something from you is way easier than convincing of all converting a totally new person to buy from you. When you offer a discount, when you offer upsell and cross-sell at the thank you page, you are offering something for someone who already trusted you and who already bought from you. That's why this is very powerful because when you hit done with an offer at the thank you page, they have the option to directly add the new item to their previous order or maybe to buy new things and so on. So let me go now to show you this app and to show you what does this app do? Exactly. So going back to the Shopify App Store, I'm going to convert. You have to know that this app is a free for a store that receive less than 50 orders per month. Okay, So I'm going in here and I'm going to add up to my store. The customer service of this app is incredible, literally incredible. They always reply, they always help out, they make things very easy. So using this app we are going to create thank you pages different thank you pages. And then this thank you pages we are creating. We are going to create some kind of offers, okay, and I'm going to show you how to do that now. So here we click on, Let's go and you are going to start using that. So now I have the app installed on my story. I'm going to click here on Approve subscription. And now the app will be alive and I will be able to start working with it during this course, I'm going to show you another app that allows you to do post-purchase, up-sell and cross-sell, and at some more professional lab than this one. And it's also an app that I highly recommend, but it's maybe more expensive than this one. Let me now go to create a new template. When I'm creating a new template, it means I'm creating a new Thank You page. Okay. This is that conversion monster template. This is the one given by them, given by very convert apps. I'm going to click on it. And here I'm going to click on add. And I'm going to show you that different offers they are including this thank you page. So now the template was loaded. I'm going to give it a name. So let me call it for example. Thank You page. Often one, since we might be offering different things, okay, I'm going to click on Save. So this is the first template we are creating. If you think that this template is too much, not worry, we are going to remove many of these things. But this is the template that was provided by default, by the convert. And I guess they have included everything to make it clear to you what are the different options you have? However, if you are creating a thank you page for your story, I recommend you to only include one author to make it simple for you to, simpler for your customers to take the offer. Don't confuse them with many options like in this thank-you page in here, keep it simple, keep it straight and keep it easy for customers to take the offer. So and here we have the header, the left area and the right area, okay? If you want to modify the left area here we have the product recommendations, which is this part and it does an example of crust then. So if you are setting laughter, for example, here we can be seeing mouse master, keyword and so on. After that, we have this section and that is the one provided by Shopify and we can't remove it. And after that, we have the social sharing part. And this is the part on the left section. You can add a section if you wish, from here. Now going to the right section area, and here you have the birthday collector and that product, upsell and he. Okay. So in here, wherever you are, you can offer a discount for the second product. They are buying, different product they are buying and you can give it a, a limited time, give the offer limited time. Okay. If you go back to this area in here, for example, let's say I want to modify this part. I go in here and then here I can find anything. I want to modify it, okay, so I can change the text, I can change the colors. I can change everything. Okay. I can't change the discount I'm offering. If I'm offering a discount and I can change the colors, the tags, everything, okay? Now moving to this section, let's say for example, I want to add something, so I'm going to click on Add section. And in here I can find all the sections that this app allows me to add inside or the thank you page. Okay, so I can add product recommendations, call to action, free text image with text and so on. Many, many options. As further reconverted, they say that offered that makes most of their sales or which is, which converts the best, is a pop up that offer a discount. So this is something they usually recommend you to do. So you might be concentrating that are usually preferred to try first with product recommendations because I think it would be easier to convince someone to buy a smaller item with the item they were buying. But also you can offer a discount once on law and once on a store I was I was working on we have offered a pop-up with 20 percent discount on the next order, which means if you have a boss from us, let's say today and you went to the Thank You page. You will get a 20 percent discount on your next order. Well, it was a little bit confusing because some people went back to the store, they cancel the first order and then they order that said they reorder it with a 20 percent scope. So it was a little bit bad because we had to deal with a lot of customers service. That's why I recommend you to test your own offers. See what kind of things do you want to offer your customers and what kind of offers will bring you most of the results while being very clear and to your customers and way easier for you when it comes to customer service. So as I told you before, in our case, when we offered a pop-up post-event percent, many people were going back to the store and canceling that first-order, which is what? Which was very bad for us because we offer 20 percent on the next order, not on this one. So you have to test. That's why you have to test and to decide which works best depending on your audience. Okay, Concerning the birthday collector, I recommend you to have this one. I guess it's very nice for sure I recommend you to make everything very in line with your brand. So we define this section to make it, to make it in line with your brand and collected customer's e-mails and then link them to your email marketing system so you can contact your customers when they have a birthday, when they have their birthdays, send them gifts and them incentives to buy from you and so on. This kind of offers, when you add offering something very personal like birthday gifts or something like that, it improves your relationship with your customers and it improves the way your customers, your brand. And usually it has very, very high converting the conversion rate because it is very personal. So I'm going to remove this one from here, for example. I'm going to keep the product recommendation. I'm going to modify some things in hidden in here. Here you can choose how this recommendation will be, will be done. It's a Shopify recommendations or any of these options or you want to specify a specific collection. If you want to exactly ClustalW with items that makes sense, I recommend you to create a specific collection and to link to the specific collection in here. Let's say for example, I mean, I'm linking to my organic yarn collection. So now the item that we'll be solving here will be my organic yard collection. Okay, in here I can exclude some tags. So let's say for example, inside of this collection, I don't want to include the needles. I can take all the needles with the attack needles and I can exclude the tag from here. Okay. I can hear high the products that are in the original order, I highly recommend you to do that. And then here I can't change that x. Let me hear you decide how many products you want to see. I guess three is very reasonable. You can show the number of products because you are showing, showing arrows. And let people slide and see the different products. Here you can set up review integration if you wish. So you will see also that induce in here. Here you can offer you precise what kind of offer you are giving your customers. Are you offering a discount on the cross-sell or are just offering across that? Okay. Maybe you are telling them add this product to your purchase and I'm going to give you a, for example, 10 percent discount. Okay? So now I'm offering them this with a 10 percent discount. I'm not sure why it's not showing, but it should be showing. Okay, What else? Addition to the discount, you can also apply free shipping. So let's say you want to apply discount and you want to apply free shipping. You can also do that. And in here you can display the price, how you are seeing the prices. Now you should be seeing the process. This is the price before, say this is the prices, I guess after sale. And now we are seeing the price before and the price after. Okay? And you can change the colors. Ok, in here you can show the quantities if you wish. You can change the button text from by now for example, to add this item, you can keep it by now. We can remove this button out or keep it. I prefer to remove it. You can add time and if you wish or don't edit that depends on you. Okay. So this is how you modify this thank-you page. When you finish, you go in here and you click on Save and active. You have to know that they often a lot of tutorials. So if you go in here and you click in here, you can see a video to help you set up the stack of page. In here you can see the mobile view. Okay, and in here you can click and save. Now I'm going back to my app dashboard. Okay, So here I have my first Thank You page, okay, and I need to eat. I can't see my analytics, for example, how much stays I have been doing out of this AB and so on. And in here I can start to create my first triggers. Okay, so I'm going in here to triggers. And I'm going to click on create, your first triggered. Okay, So the template I'm going to show is this one. And that would be when someone, for example, purchase from my story. So I go in here and I click on Add triggered. And in here I choose that river name. Let's say that your name is someone bought, purchase. So in here for example, that trigger will be purchased at, say I'm talking about purchasing any item of my stored. The template would be this template I'm showing this template and here I should be adding the condition. So people who are meeting this condition, who meets this condition will be the ones to see this thank-you page. For example, in here I can be other details. For example, it can be other options study. It can be using user oppression for this order is one, which means that people will be able to see this offer, this thank you page one time after the accident. Thank You page. So whenever they buy from us, they go to the Thank You page. The first time they go to the Thank You page, they see the author. Why I'm setting this up this way because I often ClustalW inside of this thank-you page, I often them to add an item to the original item. And this way I will be lowering my shipping fees and I will be making more sales out of the same client, which means I will be increasing my average cart value. Okay? That's why it's very essential to me that the customer makes the decision to buy through this cross sell directly after he makes the first-order. So I can add the new order to the previous order. I can combine the two orders. So let's say I'm selling sneakers and I'm offering socks at the thank you page. I want to be able to combine the others and send one item to my client, the sneakers under socks at the same time. So it's very important to me that the customer makes the decision directly when they when he or she adds to the thank you page for the first time. That's why I make this specific rule that the impression should be one, okay? And I click on Save. So now I have created my first trigger. Let me show you how to create your second triggered. You're going to add triggered. And let's say this time I want that all people who have both yarns to see different Thank You page I go in here and rename that triggered and they changed the template. Let's say I have created a different template for this exact triggered. I threw that template from here. Here I choose, for example, product purchase data. I can, for example, choose between these options, product tags, product price, product title, and so on. Let's say for example, I am picking title for example, okay? So at least 11 product should be, for example, yarn. It doesn't work that well. Let me try for example, product, the type and let me type in here yarn. An order for this to work. I should have associated types to my products. As you can recall, the product page, you can give tags and you can give types to product. Let me show you. Hi, I'm I'm a product page. This is a product. I can't choose tags and types. So in here you can give product type and you can add tags. Let's go back to the apps, to the reconvert app. So inside of that trigger, you can make that trigger words depending on the type and that the act is this Jewish, this is one of the easiest way, the ways that you can do. Okay, let's see Now, let's see now in addition to that, I want also this triggered to this to be seen only one time by the same customer. So I'm going to click on Add. And I'm going to add the same condition in here are the options. Use an impression for this order is one. To be honest to figure it out. These conditions I have to contact the support of the convert. So if you want to create some triggers that they are a little bit complicated, you can always contact the Support and they will be more than helpful for you. Okay? After that, when you finish up creating your triggers, you can go in here to dashboard and you can check out how this app is working. So this is it for the reconvert app. I hope that this lecture will help you to use this app easily and quickly, state on with me. And let's meet in the next lecture where I'm going to show you the remaining two free apps that I recommend you to use. 33. Additional Free Apps to Level up Your Store Performance: Hi there and welcome to this lecture. And this lecture we are still working on the fish Shopify apps that you should be using to your story. And in this lecture we are going to see the last two free apps I recommend. So let's start. Well, Shopify email is an app that allows you to send campaigns to your customers. It allows you to send more than it allows you to send 2500 emails for free each month. Okay, so let me show you the app. It's very simple. I'm going to click on add up at. I'm going to show you how it works. Well, if you don't know, what is the main marketing, we are going to talk about email marketing later and discourse. But email marketing is when you contact to reach out to your clients using that image, which means you send them newsletter and you sell them, selling our tokens and so on. Well, this app allows you to send 2500 and images for free each month. So if you have a smaller list and the are just starting out and you are, you want to send images for your customers. This app can be very helpful. However, if you want my opinion and if you want to take to make your brand actually professional, you should not be limiting yourself at creating campaigns. You should be going with a full email marketing system. And don't worry, we are going to discuss this later through this course. But however, if you are just starting out and you want to keep things simple, this app can be very helpful. So you can, for example, sand discount emails. You can send the blog posts, vacation in males and so on. Let me go in here and click on create an MA. In here you can pick between the standard templates. So for example, as you can see, this is end of sale. Let's say you are running three days stayed because it's Valentine's Day. You can send the first image on Monday telling them about the same. Then the third e-mail after today's telling them that it's the end of the day. This is what we call campaigns. They are e-mails that you send and precise moments depending on, for example, sales on your stores and maybe new blog post or maybe you are launching a new product and this kind of things. So let's say for example, I'm going to topic, for example, a, a Christmas he made. Let me go to, for example, do this one. So as you can see here, we have the we have to precise to whom we are going to send our email here. You can choose your cut your lists or you can go to customers stage and create lists. Here you can resize the subject line that preview texts and from the, from email. Okay? Now if you want to go to the budget and here you can also change everything. Here you have the logo, you can make it bigger, for example, like that. Here, this section, for example, let's say I want to change the background color to make it go with my band. He, for example, also, you can change the font and you can change the text color and the background. And if you want to change the text, you need to click in here and change it, okay? If you want to delete a section, you click in here on the section, you click on Delete. If you want to move a section up or down, you drag it like that. If you want to duplicate a section, you click in here, and so on. Okay, So after you finish all of this, you click on sand test and then you send it. As well as I told you before, if you are just starting out with your stored and you don't want to create a full email marketing system because this can be adequate bit overwhelming when you are starting out if you don't have guidance and if you don't know much about the main marketing, this app can be very helpful for you to start out bleaching actual clients via image. However, at some point when you want to actually move it business to annex level, you should be moving to a more professional software. And I'm going to show you one in this course. So the app I'm going to talk about now it's called tabs by station. And that allows you to add tabs to your product page. Here, Let's check this app and see how it works. I'm going in here two tabs by tab by station. This lecture, this app allows you to add tags inside of your product page. If you are using a theme that supports tabs on your product page, you don't need to use this app. However, if you are using a theme that doesn't support, support tabs on your product page, I recommend you to consider this app. So this is the app in here. I'm going to add the app. I have to be honest, I don't usually use this app because I always use themes that provide tabs by default, okay? But in case you are using a free theme that doesn't support tabs, I recommend you to go with this app. It's very good. I have tried it on several trial account and that works very good. So, and here you can click on Enable calves and current theme. In here you can choose between adding tabs to a single product or to adapt to a group of product. Okay. This is what we call shared tabs and disrupt recoil managed specific tab. Let me show you first some tabs so you can understand well what I'm going to talk about. So this is the app I'm going to show you a preview. So okay, so as you can see, this, these are tabs, okay, So inside of your product page, instead of having all the text and one big tax format, you will have the text divided into tabs. So you will have a tab for reviews at that point. Materials, taps for shipping, taps for sizing chart. If you have some kind of products that need maintenance, you can have a maintenance tab and so on. That will make the product page look way better because instead of putting all the information inside of a big test text, you will be dividing the information and two tabs, which will make your product page look much more professional, okay, sometimes might be common between different product pages. So for example, shipping, tab, refund, maybe maintenance that might be common between the finished products. However, some other tabs might not be common between different products, such as, for example, their product description, maybe the sizing chart and so on. So we have two types of data, tab that they are dedicated for, specific product and tabs that they are common between different products. Okay, and this app allows, allows you to do both to create a tab that's common between different products. And this app allows you to do both. It allows you to create tabs that there are specific to a single product. And that allows you to create tabs that they are different, that are common between different products. So in here you can create specific tabs, and in here you can create shared tabs. And in here you can change the settings. I'm not going to show you in detail how this works because they have tutorials for everything. So you just need to watch a tutorial that will walk you through the procedure. Okay? So as I told you before, including tabs can be very helpful to make your product page look much more professional and much more better. So this is it for this lecture and sit for the topic of the Shopify apps, stay tuned and me and let's meet in the next lecture where we are going to start discussing a new topic. See you then. 34. Practical Examples of Cross Selling and Upselling: Hi there and welcome to this lecture. And this lecture I'm going to show you how you can apply up-selling and cross-selling pure store in order to increase your average order value. I'm going to show you some examples. Then in the next lecture, I'm going to show you how to apply them on your store. So I'm inside of this team is called prestige and I have talked about this scene before on this course. If you scroll down in here inside of the product page, you can notice that below this section, I can find in this section, buy it with. So I'm here checking this bag and they are suggesting and other back, this is some kind of cross-selling. There are convincing me to buy another product while I'm buying the first one. Now if you scroll down a little bit further, you have also, you may also like. So this is also another cross-selling feature because now if I'm buying, for example, this bag, I might go in here and check other things that might be very interesting to me. So this is also another example about presetting. Now moving down also you have the recently viewed and this is also cross-selling and these are all called product recommendations, and they are meant to increase the average order value of your customers. Now moving to another type of up-selling and cross-selling. And it is when you offer free shipping on orders over a certain amount of money. So for example, this stored is offering free shipping on orders over 70, $70. So let's say for example, I'm shopping on the store and I'm buying an item with $50, I would be intrigued to add another item to my cart to reach this threshold and to get the free shipping. So in this way they have increased my average order value and they have increased the average or the value of their customers. As I told you in the previous lecture, it's not enough to include up-selling and cross-selling on your a store. You should be including it in a very smooth way and in a very professional way. And order not to push your customers away from you. And you don't want to look very commercial, so you need to look like you are trying to help your customers and you are trying to provide the best value ever for them. Okay, So this is another type of crust of cross-selling and up-selling. Now I'm going to show you a third type, which is a little bit more pushy, but still it's very powerful and many, many, many people use it. So let's move to the third type. So the third type of up-selling and cross-selling you can use in addition to having the free shipping board and the related items is to create popups. Okay, so here I am inside of this product page for example, and this is a coffee machine. Okay, when I click here on Add to cart, now they are telling me that this, this, this item goes very well with the other items. So why I don't added to the cart. Okay. So they are suggesting a new item while I'm buying the first item. Now, let's try something different. So now there are suggesting something at a lower price. As you can see, it's a funnel. I closed the first pop up. Now I'm seeing the second pop up with an item that is lower in price because maybe the first item they suggested was very expensive to me. They are now suggesting a less expensive item which is for $26 and something I might take. Now let me close it again, and I didn't take the offer. Now let's go back, for example to this page here and let's see an example of upsell. I'm buying this coffee machine, it's for $200. So now when I click on Add to cart, they are suggesting me to buy. It's a premium version and to pay only $50 and addition, or to pay the super-duper Graded virgin and to pay $600 more. Okay, so here many people will be taking this upsell since it's very close to what they were almost paying, that there is a great probability that someone would be abrogating to this. This is a very expensive, so they might not be going with this. And also here I want to mention something. Many people, the entire marketing plan tried to offer three different offers, like offer a over b and offer sea. And they offer a very sheep offered first and they offer a medal prize than they offer a very high price. Because people will not be going to the high price, they will be going to the medium one and they will be picking this one. And I guess, and this up-sell, They are trying to do that. They are offering something very expensive. So very few people will actually be paying $800 instead of paying $200. But many people would be, would be increased. What? But many people would be intrigued to pay $250 instead of $200 in order to get a better version of the same product. So these are examples of things you can create on your store. So as you have seen, there are three things you can do. You can add related products as products, you can add shipping bars with thresholds. For shipping bars with thresholds and you can add pop-ups. Well, in order to do all of these unit, to either have them already included inside of your theme. All you need to use apps concerning the related products and there isn't it, you'd usually those come with the theme, so you don't need to worry about them. But concerning the fishing rod and the pop-ups, these are things that require additional apps. And then the next lecture I'm going to show you these apps. So this is it for this lecture. Stay tuned and let's meet in the next one. 35. Pre-Purchase Upselling and Cross Selling Shopify Apps: Hi there and welcome to this lecture. As I promised you in this lecture, I'm going to show you the apps that will help you to create, up-sell and cross-sell on your story. The first app I'm going to show you, it's called the free shipping, but, and it has actually a free plan that you can use. But if you want to take things to a totally new level, I recommended to go with the second plan, which is the paid one. Here you can see the plans. You have free one and you have one with $10 per month, okay? It's not expensive and it's very, very recommended. And I'm going to show you why this app does not only offered a free shipping bar. Let me see the example store. It also counts how much people need until they reached their feet. Check out threshold, which means, let's say for example, you are offering free shipping for all orders above $100. When I go in here and I add this item to the cart, this year will be changing and they are telling me that I only need $80 to get the free shipping going back and I'm going also to buy another item, let's say this one. And now they are telling me that I'm only $10 away from fishing. This is actually very effective because in this way your customers will be able to keep track and they know which items they should be adding to the cart and art in order to reach the free shipping threshold. And not only that, this app allows you to create different fishing birds depending on your customers locations. So let's say for example, you offer different shipping, free shipping conditions Up then in USA or in Australia. So you can, and the inside of the app customize this. So you show different shipping bars depending on their location. Let me add this app toy store and let me show you how it works. So I'm going in here to add this bar. And don't worry about the weird design in here, you can customize it to look very, very professional. So I'm going to add this in here. So I'm here inside of the app and I'm going to click on Create a new bar. I can choose between all of these designs. I will go with the most normal one that say this one, the black widow with the yellow. And then here I can't change the text for example, in here, this is the name of the free shipping by, let's say for example, I want to have this Shipping Board and France, France tripping work. Well, let's see, in UK to keep it in English. So in UK, UK shipping, why? Free shipping goal is $100, for example, free shipping per orders over, you can change the message and he'd progress message only away from shipping. I can, for example, say, how much remaining until shipping. In here you have, Congratulations, you've got free shipping. And here you can add a link to the wall if you wish. And you can include Close button. I recommend you to not include a close button because it appears at the top of your screen, so it's not annoying and no one needs to remove it. And here you can show where to display a. Do you want to display it at the top bar? And you wanted to push the remaining of the page and so on. And here you precise or currency. And in here you can change the slide styling. And as you can see when I'm upgrades, you have access to more styles if you wish. You can even add your own image, but I guess the black and the yellow or the black with any of your other color blend colors will be more than enough. And in here, for example, you can change the font if you wish. You can change the sizing of the letters, everything. And you can choose if you want to make it disappear, I won't do that. I will keep it all the time and you can decide where to show it. For example, do you want to show it? Doesn't show it on all pages. Do you want to exclude, exclude some pages. You want to target some kind of devices. Maybe you want only to show it on desktop or on rabbis. In here you can do a customer targeting with XMI, which means that you can target by this section is for the upgraded version. So if you have different fish shipping conditions depending on the locations of your customers, you need to upgrade to a more to the paid version in order to make your customers see their fee shipping VD depending on their locations. And this is also here include that include additional customer in code. But this is not something that you would need actually. So this is it for this app, as you can see, it's very simple and very powerful and it can highly increase your average order value. Now moving to the second app, which is doubled upsell app. And this app does not have a free virgin. And actually to be honest, very few, I don't think there is an upsell app actually that's full fleet because usually all the up-sell and cross-sell apps, apps that being a lot of sales. And they are used by professional websites. That's why they are usually paid. And this app actually is the best app on the Shopify App Store in my opinion, and doesn't look at all spamming. It looks very professional and you can create funnels, which means, which means, for example, you can show that first book up to your customers. Let's say you are recommending first mouse. Once someone close the pop-up, you can command and other item and so on. This is what you call it fun and like multiple offers, I usually prefer to offer only one thing in order not to push my clients away because I work with professional brands that care too much about keeping their customers satisfied. So I think in this way, this way is the best to keep customers satisfied and not annoyed. So keep it simple. Try one offered and make the offer valuable and make it relevant and your customers will go with it, make sure mixture of that, believe me. So in order to add this up, and we actually see in the demonstration of this app and the previous lecture. Let me take you back a little bit there. Maybe you want to explore this further as we have seen before in here, when you click to add this one day suggests another item. And when you go, for example, this second item they are suggesting and so on. If you go in here, the same as well. If I'm adding this one, they are suggesting the pi by two pounds instead of buying the one-pound and I'm only paying a dollar. So this is what I'm talking about. Let me go back now and here, and let me try to add this app to my store. I'm not sure it's going to work because my stories at trial one, but let's start, Let's try it. So let me click on install app. So I went, they will give me 14 days trial. I'm going to click on start the trial. Let me accept and continue. And in here they are taking me inside of this app if I want some head. So skip for now. So let's create our first offer and I'm going to put my offer name, let's say it yarn crustal. Let me say let me precise that triggered. You can choose between Add to Cart and before checkout. I prefer to make the pop-up show when someone Add to Cart a product. But as I have been saying throughout, all the scores, always recommended to AB testing. So try different things like dry the Add to Cart, try that before check out and see what works best for you. And I'm going to choose cross-sell am going to trigger this uptight on a certain product. So you can either choose to show this upsell for all of your products whenever anyone click on Add to cart on any of your products, or they can choose to make it live for a certain product. Which is something I'm going to do. I'm going to specify one product. Let's say this one. Then I'm going to offer my upsell. Often. You have here you should be writing descriptions and so on. I'm going to offer this one. And I'm scrolling down and I'm going to save offered here. You can add some. Let me do it, right? Anything hidden should be if you want to add some conditions to the, to the upsell, you can do it in here. Like for example, if you want to, like for example, if you want to add some conditions related to the value of the card and so on. So for example, you can only show you'd offer if the customers cart value is within the range you specify with the settings. So if you want to on your Often this upsell for people who are buying, for example, an item between 20.100. You can do it in here, and so on in here you can offer you. Here you can manage additional options. Like to make that product image or a product names linked to the product page or to hide products that are out of stock. And I'm going to click on Save offer. So here I am inside of the product where I have created the upsell. Now when I click on Add to Cart, I should be seeing that pop-up and this is the up above. This is where my title is showing. This is where my description a sewing and this is what I am offering. So these are the two apps I recommend you to use in order to create cross-sell and up-sell on your store. And this is it for this lecture and the next lecture I'm going to show you how you can retain your customers. And it is a very, very important topic for anyone who is looking to succeed in e-commerce. So stay tuned. Admit me there. 36. How to Retain Your Customers: Hi there and welcome to this lecture. In this lecture we are going to discuss a very, very important topic, and it is how to retain your customers if you want to succeed in e-commerce or in actually any kind of online businesses or real-life businesses, you must focus on retaining your customers and keeping them satisfied. You will customers are your most valuable assets. And I'm going to tell you why. You'd parsers are people who already trusted you. There are people who are already tried your products and services. So convincing them to come back to you and to buy from you again, is way easier than converting new customers. And it's also a way cheaper. So your customers are very valuable. And in this lecture and then all the following ones, we are going to discuss how to retain those customers and how to create loyal, long life customers out of them. Now we are going to start with the first lecture on this topic and I'm going to explain to you some facts of why retaining your customers is extremely important. So let's start. The first fact we are going to discuss in here is the following. That toughest sale to make is your first C. Once your customer commits to making their first purchase, selling them something else is much easier. Because as I told you before, those people aren't people who tried your products. They know their quality and their services you are offering. And assuming you are offering good products and goods, goods services. They are people who are happy with what they both. So convincing them to come back to you and to buy from you is way, way easier than converting a total stranger. So that's why, remember that fufu sale, the first one after that. It's way easier to convince the same client or the same customer to come back and buy from you. So now let me show you some numbers from one of the stores I am working on. As you can see in here, these are our total sales, Okay, so these are our total sales each month. And as you can see, the blue section in here is returning customers and the green section is the new customers. Starting February 2021, we started to implement the main marketing and we started to create a real email marketing system. And as you can see, the results are showing now our returning customers are making up to half of our, almost half of our total customers. So as you can see, if you have a true system in hand, a system that's able to retain your customers. You can easy, easy, improve your numbers by convincing your old customers to come back and buy from you again and again. So as you can see in January 2021, 71 orders were coming from first-time buyers and 23 where we're coming from returning buyers. However, in February 21, you can see the difference. Now we have 39 coming from returning customers and 85 coming from first-time customers. So as you can see, our number of returning customers has increased. And as you can see, if you move to March 2021, now we can see 65 orders coming from returning customers. So can you see that difference starting with 23 movie to 65? This is actually very important because it shows that when you setup a strong in main marketing system, you can easily convince people who trust you and who love you to come back to your store and to purchase more and more products from you. Now moving to the second fact, well, this fact is actually very important and this is something that you have to understand very well. You don't own Facebook or Instagram. So no matter how much your pages are big on Instagram or on Facebook, you don't own that data. They're the only data you have control on its your email list. So don't be fooled by thinking that it's enough to create a big Instagram page. Well, yeah, a big Instagram profile, something very good for your business. Creating social media profile with high engagements is very good for you, but it's not enough because you don't own the data, Instagram and Facebook on your data. If you want to create a sustainable business where you are on full control or almost on full control, you have to focus on growing your e-mail list because this is the only asset that you have and this is the only asset that you can count on 100% because you own this list. You don't own Instagram, you don't want Facebook. Maybe today there is Facebook. Maybe tomorrow we will have something else. Maybe Facebook will not be here anymore. So your business should not be relying on a third party platform. It should be relying on you. So you should be focusing on a glowing your email list. This is something you can never miss. Now moving to the fact number 3, running successful Ads campaigns is becoming more and more difficult. And this is something that you have to know, especially with the iOS 14 you update and with everything going on, with privacy and everything like that. Now, more than ever, it's hard to act to create successful Ads campaigns. I'm not saying it's impossible if you know how to run Facebook ads, you can still make sales. But now it's much more difficult, especially when it comes to retargeting. I'm not sure how much you know about the new updates of Apple, but starting this year, for example, people can opt out of tracking, which means that Facebook, Instagram, or any other, or any other advertising platforms will not be able anymore to track all our behaviors, which means they will not be as effective as before. That's why relying entirely on Facebook ads and thinking that this is your big thing to do is not entirely right. You have to diversify your traffic channels and you have to own your customers information and your visitors information by creating a strong email marketing system and by capturing your customer needs and by owning your own in main marketing system and your own e-mail list. Now moving to the fact number for being able to stay in contact with your audience without the need to invest in ads is extremely important. Well, if you have been running Facebook ads for a while or if you go do collaborations or Instagram influencers or any kind of paid ads, you know that in order to get sales, you have to pay, invest to get the sales, right? Because this is how it works. They are paid ads, but this is not relying only on this system that you have to pay to make sales is not healthy because it means that you will always be paying a lot in order to make sales. And it means that you are always counting on a third party in order to make the sales. However, when you create any main marketing system, when you set up your foundations correctly, you don't need to rely on anyone because you can create sales without using someone else you can create stays out of the people who love you, people who gave you already their email addresses, people who already trusted you, and so on. That's why you have to diversify your channels. You have to work on a growing your business in a healthy way. And to grow your business on a healthy way, you should focus on growing your e-mail list because it's your most valuable asset. So now let's discuss how you should be thinking. You should be thinking in this way if you are looking to grow your e-mail list and if you are looking to retain your customers and if you are looking to create a business where you are not entirely relying on Facebook ads or Google ads or any kind of paid ads. You have to think in this way, whenever a new visitor land on your store, your main purpose should be first to make him buy from you, which needs to make this customer converts. However, your second most important purpose should be to get the lead of this customer, which means to get the email of this customer or to get the phone number of the customer. So you may purpose estimate that, say for sure, your second most important purpose is to get, to catch them early. Because when you catch that and you can follow up with this person in the future and try to sell them something new or something else. Let's say, for example, I'm running a store where I sell book lovers accessories. And a random girl landed on my store. She liked what I'm selling. She like the stool, but she didn't want to buy anything. But instead of that, she saw that I'm offering a discount for time for first-time buyers or like for example, I publish a weekly blog posts about books and this is something she is interested about. So what she did, she gave me her email address, she gave me her leap. So what I will be doing with this girl lead, I will be taking her email and I will be sending her emails to get her to come back to my store. And I'm going to discuss this more in the next lecture. But in this way I will be gaining this girl as a long life visitor to my store and hopefully in the future as a customer. Okay. So when you have your customer leads, you can reach out to them via e-mails to connect with them, to create a strong relationship with them, and to try to sell them. And this is how you retain your customers and this is how you retain your business. Now moving to the last slide, which summarizes everything. So how to retain your customers? If you want to retain your customers, the first thing you should be focusing on is to do brand building, which means you have to focus on creating a brand, on providing good value to your customers and serving them. The second thing you should be focusing on is to create a strong in main marketing system. You have to reach out to your customers through emails. You have to offer them value and you have to enforce their connection with your brand. The third thing you should be focusing, focusing on is to create multiple touch points with your customers. So don't only rely on paid ads to bring traffic, focus on how to retain that traffic you are getting and how to make the most out of it by creating multiple touch points. Which means if you are running ads do not only rely on the ads, also think about how to capture the needs of your customers in order to reach out to them later on via e-mail or maybe via SMS and so on in order to create multiple touch points with your customers. The fourth thing you should be focusing on is to create loyal customers. Focus on serving good clients and putting them first. And always remember that your brand is not about you, it's about your customers. This is something that you have to keep in mind if you are looking to create a sustainable business, your business is not about you. It's about the people you are serving, which means you are at your business is about your customers. So this is it for this lecture and this lecture we have seen why detaining good customers is important and how you can retain your customers. And the next lecture we are going to discuss how you can collect your customers leads. So stay with me and let's meet in the next lecture. 37. How to Collect Your Customers Leads: Hi there and welcome to this lecture. In this lecture we are going to talk about how to collect your customers lives. In the previous lecture, we have talked about the importance of retaining your customers. And now you know that in order to retain your customers, you must first collect their leads, which means you have to collect their email addresses or their phone numbers. And in this lecture, I'm going to show you how to collect these leads. The first thing you have to know here is that in order to catch your customers leads, you have to give them something in return. People need a reason to trust you, and they need a reason to trust you with their personal information. That's why in order to convince your visitors to give you their e-mail addresses, you have to give them first a gift or maybe a discount code, or maybe a promise or any kind of incentives. And in this lecture I'm going to show you the different things you can do an order to catch your customers lease. So let's start. So in order to catch your customers needs, you have different ways. Either you use for apps, which means they are pop-ups that show when someone enters the store or when someone is about to leave, or you embed a form inside of your homepage or inside of your footer where you invite them to subscribe to a newsletter or something like that. These are the different kinds of things you can do to capture the leads. Let's see them in details. So let's see These types in details. The first type of lead capturing you can do is to use embedded subscription forms. You have to include this form on your homepage and again on your footer. And you have to give your visitors incentives to join your e-mail list. So for example, you can offer them 10 percent discount or you can promise them that in the future you are going to send them special offers and promotions, like in this example in here. Now moving to the second type, which is the welcome pop-up. This is a pop-up that shows when someone visit your store. So in this mock-up, you have to give you a visitor's incentives to join your e-mail list. And this pop-up will look something like that. So you tell them, for example, that they can take 10 percent off on their first order if they signed up using this spoke up, all that, they will get exclusive news and offers. So this is, this pop-up is very, very powerful because it shows when people are just on your store, you can make it appear after, for example, 60 seconds or maybe after people scroll down on your page for like 30 percent of the page or something like that. But the most important thing is to keep it in there because people like the spoke up and it has a very high conversion rate usually. Now seeing another example of this pop-up, for example, in here they are offering a welcome pop-up and they are giving $50 off if I signed up to this pop-up. Okay. Now moving to that third type, which is the exit intent pop-up. And this pop-up is very powerful. It shows when someone is about to the investor and it gives you the visitors incentives to join the list or to purchase directly. So for example, in this, in this image in here, we can see that this pop-up is asking people to take $10 offer before leaving. So as you can see, it's meant for people who are leaving. So it says Leaving so soon before you go sign up and take $10 off your first order and believe me both a welcome pop-up and the exit intent pop-up work very, very well. Okay, So these different kind of lead capturing are very important and I highly recommended tools. All of them like really use. All of them, include embedded forms. He was welcome, pop up stores, exit intent, pop-ups. You can play around three things on the blog post that they are different than things on the homepage and so on. But the most important thing is to give your customers that way away to subscribe easily to your email list. Here are some thoughts that I should be. Here are some things that in my opinion, you should be focusing on. The first one is that whenever you want to create a pop-up form. And in this course I'm going to show you how to do that. You have to create two versions. You have to focus on a, you have to create a pop-up for your desktop version, and you have to create a pop-up for your mobile version. The second is that you have to leverage A B testing. If you don't know what is AB testing it means to test the two different versions at the same time. And this is something that goes automatically. So you tell the software to, for example, tried to different types of pop-ups may be one with 10 percent discount and one with 10 dollar discount. And you see that the difference between the performance of each pop-ups and you decide which one is performing better. You can test many things. For example, you can test different colors, different offers, different images and so on, and see which ones performed the best. In this way, you will be optimizing your system. The third you have to focus on is to follow up with your customers through e-mails. And this is the topic of our next lecture. So in the next lecture we are going to see how to follow up with the image you have captured using these forums. And we are going to see how we can convert those visitors or those leads into customers. So stay tuned with me and let's meet in the next lecture because it is extremely important. 38. How to Reach to Your Clients via Emails: Hi there and welcome to this lecture. In this lecture we are going to talk about how to reach out to your customers via e-mails. As I told you before, in order to retain your customers, you have to create multiple touch points with your customers. And it means are very, very engaging touch points and people usually open their emails and they interact with them. So let's start by defining the two different kinds of follow-up emails you can send. The first type is campaigns, and those are emails you send you an email list whenever you want. So for example, you are doing a Black Friday offer. You use campaigns to send this offer. Let's say for example, you have some kind of a special holiday, maybe it's Mother's Day. So you can send a newsletter with mothers they offer dedicated precisely to this offer. Also campaigns are good, are the ones you use for newsletters. If you have a blog section on your story, Use campaigns to tell you an email list that you have, a new blog posts on your store. So campaigns are things that you send manually and you send on precise dates. If you are running it through email marketing system, I recommend you to at least have one e-mail per week. Send your email list. You have to keep this connection with your customers. So if you skip several weeks, your customers will totally forgot, forget about you. So you have to keep a schedule and you have to prepare content, and you have to be paid emails to keep this connection between you and your customers because in this way you create loyal customers. The second type of MA's are the flows, and they are actually sequence of images triggered by certain actions. Let me give you example. Let's say a customer visits you'd stored, he initiated checkout, put his email, started to enter the information, then decided not to buy. So now I have the image of this customer because he entered the e-mail on the Shopify form. So now what I should be doing is to create a flow that's triggered when someone initiated at checkout and then y. And this flow, I follow up with this person in order to convince this person to buy from me. And this is what we call abundant cart reminders or abandoned cart flows. So this is one type of loads that you can create. You can also create welcome flow, which is the flow that's triggered when someone gives you their lead. So for example, let's say you have a pop-up, a welcome pop-up offering 10 percent discount, you should be creating a sequence of emails sent to the person who signed up to this form in order to remind him of the offer in order to keep him or her getting back to your store. And other type of e-mails of sequences you can create is post-purchase flows. And there are many, many other ideas like birthday flows when back flows, early bird flows and so on. The main marketing field is a very rich field and you can create multiple flows and you can automate all of that because flows are automated, you create them once and this is after creating them, you just need to follow up to optimize, to test new things. And this is it. And the flows in general can make up to 30 percent of your total sales coming from the main marketing. So you have to focus on the flows. You can't miss them. They are very important and they are automated, which means that they are not something that you need to worry about for a long time. So that's it for this lecture and the next lecture I'm going to show you the software I use an order to create my e-mail marketing systems. The software I use is actually a very advanced one. It is very friendly user and using it you can create many things and you can create a very complicated and a very big in main marketing system. However, you have to keep in mind that it may marketing is not the topic of this course. So what I'm going to teach you in the next lectures, our introduction to email marketing system. They are very good if you are just starting out and you want to make sure that you are creating that I foundations for your business. However, if you are looking for something much more advanced, you have to do more advanced things. So let's meet in the next lecture where I'm going to move to my PC to show you what software I use and how to use it statehood and meet me there. 39. Klaviyo: General Introduction: Hi there and welcome to this lecture and this lecture and the coming ones. I will be showing you how to use Clavier in order to create your email marketing system. Well, gave you as a software or an app that allows you to create a very complicated email marketing system. However, in this lecture and the upcoming ones, I'm going to show you the basics. So I'm not going to go deeper into everything related to email marketing because this needs a course by itself. I'm going to show you the basics and how he can start out. So if you have zero-knowledge and inbound marketing or if you are doing some things in marketing, the lectures will greatly help you to improve your system. They will not be enough to take you into the most advanced level, okay, this is something I need to tell you. So these lectures are meant for beginners, for people who have no idea about how to setup that inbound marketing systems. And I'm going to try to cover all the basics. However it may, marketing is a topic, a very large topic, and if I want to discuss it, I will be publishing a whole course about it. So let's start now with the first lecture and let me introduce you to the software I use to create my e-mail marketing systems. While you can use other softwares or other apps that I think that this one is the best one and on the market for many reasons. And I prefer, and I recommend that you use it. So the software I use, It's called the Clavier. And in order to install MATLAB on your store and linkage your store, you just have to install the app via the Shopify App Store. And you have to go to Google and search for how to integrate Clavier with Shopify. And the Clavier has a very detailed tutorial about how to link that to platforms together. It's a very straightforward procedure. I'm not going to repeat it in here because there are caveats story, it is more than enough. So let's say you have already installed the Cloud you on your store. Now in this lecture, I'm going to walk you a little bit through that lab, you dashboard. And later on through this course, we are going to discuss each part of the things you will find in heat and how to use them. So this is the Clavier. In here. You find your dashboard, which means you find your performance if you already have stored and you already are already receiving traffic and making sales in here, you can follow up with your results. If you move in here, you can find more detailed analytics. In here you can find Analytics related to your lists and segments and we are going to discuss this later on. And in here you can see the activity feed, which means you can see the alive activity on your store. Okay, this dashboard, It's very important when you start collecting traffic and making sales because it shows you the results on your store. So this is something that you will be following up by running your store and why and why monitoring good email marketing system in order to know what's working and what is not working. From dashboard, we move into campaigns. Campaigns, as I told you before at the image we send manually from time to time, whether to announce a new blog posts or maybe a pre-launch, or maybe a sale or so on. So in here you create campaigns. In here you have the flows. The flows are the sequence of emails we have talked about in the previous lecture. They are sequence of email sent automatically, are triggered by some action that happens on your store. Maybe when someone's subscribe to a newsletter, maybe when someone in shaded checkout and didn't complete and to purchase and so on. And here you have the image templates and those are templates to create for your main marketing. These are the templates created by default, by Clavier. However, there are other templates that you can explore and we are going to see them later on this course. Here you have your lists and your segments. So here you collect your lists and here you can create segments. I'm also going to talk about the difference between lists and segments. The upcoming lectures. Here you can see all of your profiles which mean, which means everyone who ever gave you their e-mail before. Okay, so here you can see what's happening on your store directly. And you have to know that Clavier shows you a live preview, which means you can see directly you is live on your store. Here you can track your analytics, which means everything related to your numbers and so on. And here you can manage the enter integrations, which means if you want to integrate Clavier with Shopify, you go from here and this is something have you shows you inside of the how to set up Clavier with Shopify integration. Here you have the coupon codes. And as you recall in one of the lectures, I have talked about the difference between dynamic and static coupon codes. Clavier allows you to create dynamic coupon codes. So if you are running, if you are, for example, creating a newsletter and you are offering a discount for people who subscribe to their newsletter. The discount can be created for each of your customers separately and each discount code can start on the date someone signs up and ends maybe one week or three days after they sign up at depends on how we set up the coupon code. That's what we call a dynamic coupon codes. And this is something you can create using Clavier. Here you have the sign-up forms and these are the forms I have talked about previously in this course. So if you want to create a popup form and embed form, a fly and form. This is where you do it, also does something we are going to discuss later. And here you have the pages that preferences pages for some lists. And I don't use those very much, but sometimes you might just use those. If, for example, you are running a giveaway on Instagram and you're trying to collect your customer's e-mails. This might be a way in here you have your asset library, which means your uploaded photos and so on. And in here you have that x. I personally, I think that tags are for a more advanced. Densities may be when you have a very big marketing system and you have a very big list. But for now, I prefer to use this and segments to differentiate my profiles. I don't use tags usually, so you can skip it for now. So this was a very, very quick introduction into Clavier and upcoming lecture. I'm going to start discussing each one of these with you in order to experience you more, how you can use them in order to set up your email marketing system. So stay tuned with me and let's meet in the next lecture. 40. Klaviyo: Sign up Forms , Lists and Segments: Hi there UB are again instead of Clavier. And I'm going to start by talking about how to create your sign-up forms because this is where you start collecting your customer's e-mails, your customer's needs. And this is where your e-mail marketing starts. So in here you go onto sign-up forms and in need we can create different kinds of sign-up forms. Okay? These are by default given by Clavier. I'm going to ignore them and I'm going to start by creating a sign-up form. Okay? The most important thing about Clavier or the most funny thing, a particular view actually is that whenever you create a form in here, it's directly live on your store so you don't need to worry about implementing anything else. This is something very nice and it makes your life way, way easier. So in here you can filter by type, which means if you want to show a pop up or a flyout or an embed, the difference between a pop out and fly out is that a pop-up is much like aggressive. It's the one that shows directly when someone lands on your store or about to leave. It's someone that covers the screen. Layout is the one that comes in the corner below. So it doesn't, it's not that aggressive as above up, but it doesn't have the high conversion rate as the pop-up because the pop-up is very direct, like it's in front of people. The embed code to embed form is the one you see embedded inside of your homepage or on any page or on any page jewish. Here you can choose to filter by device, whether you want a pop up That's better for desktop or mobile only or for both. And in here you can decide what, what is your goal? Are you announcing something or are you capturing your email list and so on. I'm going to start by choosing, by choosing the, for example, that pop up type. And I'm going to choose this one. I usually prefer to always create two different versions of the same pop up, one for mobile and desktop, because I think that the two screens are totally different. So it's better to create two versions. And I'm going to show you how to do that. Although I'm choosing to see the pop-ups that work for both, I can, when I'm editing that pop up, choose where to show it. So let's say I'm going to start with something as simple as this one. For example, I usually prefer to have n dimensions that of the pop-up for desktop. However, for mobile, I removed the image and I keep only the text to make that pop up the biggest possible detects the biggest possible. So the name of this book, you can name it as you wish. For example, I'm going to say to him at 12 Compton and let's say for example, this is a popup I'm going to show on my story to tell my, my customers that I am offering 10% discount for people who subscribe to my newsletter. And here I'm going to choose their list where this, these images will be saved. Okay? I usually save all my images inside of my newsletter. Okay, so I save all the images inside of the newsletter list. And this is the list that will be, I'll be in touch with because those are people who agreed to receive image from me because they agreed to sign up to my newsletter. Okay. And I'm going to click on Create form. And don't worry, everything in here can be also changed inside of the editor, nothing is find it. So here I am inside of the attitude and now this is my pop-up. Okay? So this is the popup and this is a success message. When someone signs up to the pop-up in here, you can decide to add blocks inside the papa, for example, let's say I want to add an additional texts. I can do it from here. Or if I want, for example, to change the existing texts, I can't change it from here. Okay. I usually prefer not to ask my clients or my traffic to enter a lot of details because I want to minimize the friction. Order to minimize the friction, I try only to ask about their emails and I skip the name, so I remove this one. And I keep that. And I keep only the image. Now, I want to change everything to be suitable with my brand. So I go in here to Styles and I start changing things. So for example, the type of this book of this form is pop up. I came in here, change it to fly out if I wish, which means it will be showing you on the corner. I can even choose where the fly-out will be seen. I will keep it like that and I can choose to embed this form. This is a popup form and I want it to be a form, so I'm going to keep it like that. And here I can change the size whether I wanted medium, large, or minimum. So I'm going to keep, keep at large because this form was designed in this way. In here you can change the background color and the images for sure. You need to change the image to apply image, an image from your store, and that colors it depends on your store design. I prefer to give up a color that pokes out. So it's like a certain color or you give it wide, depends on your design and how you want that up to look like. In here, you can choose how to show the image. Do you want it to cover? You want to keep it customer, which means you change the width. Or to keep it contained, I recommend you to always start with a template that looks the most like the pop up you want to have. Because this way you will make editing the pop-up way easier, okay, in here you can choose the alignment, the overlay color over the image and so on. And then here you can modify the remaining sides, for example, that borders the input field, text, colors and so on. I'm not going over all of these. They are very simple and you can modify them yourself. And I recommend you to change the fonts to meet your brand's fonts. This for sure something you have to do if you don't find your font inside of your Clavier, of Clavier fonts. Pick the font that looks closer, the closest possible to your phones. Go into behavior in here and here you decide how this pop-up will be showing and this is something very important. So do you want to show it immediately on page load? This is something I don't recommend to do. I recommend to show it with delay, for example. You can show it when someone is existing that page, which means instead of creating a welcome, welcome pop up, you will be creating an exit intent pop-up. This is something I recommend you to do. You can create a exit intent pop-up instead of the welcome pop-up. Or you can create both. Can create welcome from up and an exit intent pop-up. And here you can decide to so a 60 seconds after page load. And you can show it, for example, after loading, after scrolling for 60 percent percent on the page, because you want to make sure that you are not showing up directly when someone lands, you want to make sure that they get and they were able to add a little bit, gets a minute whether your brand before asking them to subscribe to use debtor. And here you can decide how much frequent you want this book up to show. And here you can decide where to show that to pop up, whether on desktop only or on desktop and mobile and so on. And in here you can decide to show it to all visitors and not to show it to existing Clavier profiles with something I recommend you to do, to do because you want to collect a new email. You are offering a gift for first-time purchaser purchases. So you need to only show it for people who didn't already gave you their email. So you want to show, to pick this, don't show it to existing Clavier profiles. And in here you can decide where to show it and and by location as well. Well, concerning the URL, sometimes I, for example, I show a pop-up on the blog post up on the homepage, I'm going to tell you why. So let's say for example, on the whelk, on the homepage, I'm collecting my new customers leads, okay, but I want to show a pop-up for my old customers, for example, asking them to fill out more information about them. Let's say I want to know if my customers are female or male, or maybe if I want to know the birthdays of my customers in order to send them gifts on their birthdays, I would be showing a pop-up for my already existing customers and ask them to fill out their birthday, for example, or their sex or their gender and so on. In this case, I will be showing, for example, that pop up on my blog, post that on my homepage, and so on. So this is something you can use if you are thinking about taking this a little bit further and like implementing more targeting depending on the behavior of your customers. So after you modify your subscribe form, you go into heat and you modify your success message and you click on Publish. If you want to publish this, pop up and it will be directly published on your store directly. You don't need to do anything if you have integrated the Clavier and Shopify expert editorially provided by Clavier. You can directly see the pop-up on your story. However, here there is something very important that I need to tell you about. And it is to create A B testing, it's very important to always create different versions of your pop-ups and to test which one is performing better. Let's say for example, I'm wondering if a 10 percent discount is better than 10 dollar discount used many, many people say that that dollar count is much more attractive than the percentage count. Others say the opposite. So you have to test, I always test my pop up and my offers in order to see which one works better. So for example, if I'm wondering between 10 percent and €10, I ran two different pop-ups. One with 10 percent discount, one with €10 discount, and then, and I see which one performs better and declare view, do very good job and to running the tests and showing me with a percentage which one is working better. Also, you can, for example, test different colors, different messages, different offers, and so on. So as much as you want, you can test as much as you want. The most important thing is to always keep testing because in this way, you will be able to optimize your system and get the best results ever. So after you save the popup and you publish it, it will be live on your store. And this is it. Let me exit this. So now that we have created our sign-up forms, we are starting to collect our customers. It's so these seeds are saved inside of our lists and segments. They are actually saved inside of our newsletter list. Here you have to know the difference between lists and sediments. Lists are static, which means when we add image to them, the images are there and they don't go anywhere unless we remove them or are less than and subscribe to our newsletter and so on. However, segments are dynamic, which means I can create a segment for people who, for example, opened my email amaze in the last three months, which means segments are always updating because the condition is dynamic, it's not static. So for example, I can create segment of people who bought a certain product from my store and I can target them. So let's say for example, I have a sneaker which was virgin two. And now after two years, I'm starting, I'm launching the version three of the same sneakers. What they can do in this case is to send a news, a campaign for people who both the version 2 of the sneakers and tell them that they have now aversion tree. In order to do that, I should be able to create a segment of people who bought a version two of the sneakers. And this is what we can do inside of lists and sediments. We create segments depending on dynamic behavior, on customers behavior. This is what makes Clavier very strong because when you create segments, you can make sure that you are targeting your customers depend, depending on how they are behaving. And this will increase your conversion rate because you are making the connection much more personal. So let's say for example, you are contacting people who, for example, both three times from you and you are offering them a gift. In this case, you are making the connection much more personal. If you are contacting people on their birthdays and sending them gifts, you are creating a very personal connection with your customers. So let me show you how you can create segments. You can create unfettered kind of segments on Clavier. I'm going to show you one example and it's up to you to go there and research and create as much segments as you wish. So you go in here and you click on it, create segments, and you choose to create a segment. And in here we'll name the segment. I recommend you to name the segment with something that makes sense because in this way, you make it easier for yourself to understand what's going on. Let's say, for example, I want to create a segment about my customers who are located in France because I want to send them a newsletter and French, not an English. So let me call it for example, france customer, French customers. I go in here and I choose between those. I came, for example, what someone has done or not done properties about someone, if someone is or not within, for example, this is something you knew someone's proximity to allocation if someone is in or not analyst and so on. So I want to target depending about a property of, property about someone. So what is the dimension that I mentioned, for example, is the country and I want the country to be equal to, for example, I have only these two options. Let's say I pick this one and this is if I click here on Create segment and the club, you will be creating this segment for me. Now let's say for example, I want to create a segment about for people who have both several times from me. So I would create what someone has done or not done. Here, for example, I can choose placed order, at least, for example, is atleast, for example, three times. And it this way I'm creating a segment of people who have both for me at least three times and at best. Now let's say, now let's say I want to filter this segment more. I can create a filter in here, or I can create an end condition, which means that both conditions should be verified. If I create an end condition, it means that condition 1 and condition 2 should be verified. If I create an OR condition, that means either the condition one or condition two should be verified. And this is how you work with your segments. So this is it for this lecture. We have discussed the sign-up forms and the list and segments. And the next lecture we are going to talk about coupon codes and B are going to talk a little bit about campaigns. So stay tuned and meet me there. 41. Klaviyo: Coupon Code and Email Templates: Hi there and welcome to this lecture. And we are healed back again inside of view. And in this lecture we are going to discuss the coupon codes and the inmate templates concerning the coupon codes. I have told you before that club you allows you to create dynamic coupon codes, which means you can ask love you to create a unique coupon code for each of your customers when they subscribe to a newsletter. So let's say for example, now I went to your store, I subscribe using that pop up that you have created in the previous lecture. Now clave, you will be creating a separate unique coupon code to me. And we'll be sending this coupon code via email to my email address. So here I can create, click on create Shopify, coupon. And in here I can choose the coupon. I recommend you to choose a name that makes sense. I usually pick, for example, while content. In here, you choose the prefix, which means it's the part that we'll be showing inside of your customers, of the email you sent your customers. So let's say for example, I'm sending welcome tan. If I wrote in here, Welcome tend your customers will be seeing first this. Welcome them. I usually do the following. Welcome 10 club. You will be adding year that unique code for each of your customers. So the total coupon code will be this whole section in here centered customer, that prefix plus the unique number Clavier gave to your customer. So let's say for example in here I'm offering fixed amount and it has $10. In here. I can apply it on entire order, on specific products or on specific collections. I'm going to keep it on entire orders. I'm going to activate it at same time and this is what I was telling you about. So I'm going to activate it at some time and I'm going to keep it active for seven days, for example, or for three days. I guess three days is enough. Usually in here, I prefer to setup a minimum purchase required because if I'm offering $10 for my customers as a gift and if I have some accessories on my soul who are, for example, $15 or $20. I don't want my customers to use the coupon code on these small purchases because in this way, it wouldn't be profitable for me. So what I would be doing in here is that to precise that this offer, for example, is only applicable for orders above, above $100 or maybe $90 and so on. It depends on your business. And in here I click Create Coupon. So now, so now whenever someone subscribe to a newsletter, he can receive this coupon code, which is Welcome 10, and you will be receiving this coupon code like this. Welcome ten, dash the special number Clavier give to each customer. Okay, now I'm going to show you how later on I'm going to show you how to set up the image that would be sent to your customers once they have signed up to your newsletter. So don't worry. So now you go in here to e-mail templates. I'm going to talk a little bit about those. So usually Clavier. Give you some image templates to start with if you wish to. I prefer to start with with nothing with that draft and create my e-mail templates myself in order to use them later on. But the e-mail templates are templates, which means you can, if you create, for example, 10 templates in here, you can, whenever you want to create a campaign or airflow, get one of these templates and embedded inside of your campaigns and inside of your flows, you will not be changing when you embed a template inside of campaigns and flows, you will be changing that template inside of the campaign and the flow that original templates will not be touched unless you go into image templates and you change them. Okay? So let me here, for example, won't, let me, for example, start with a basic template. By the way, these are templates Clavier create based on my brand. He added, he adds the logo, things like that. I'm going in here and I'm going to click, for example, one of these. Let's say for example, I'm choosing this template and I'm going to name it, for example, template one. And I'm going to click on Create template. So this is a default template given by Clavier. You can modify everything in here. If you want to remove a section, you can go in here and remove it. If you want to duplicate a section, you can replicate it from here. Or you can, for example, edit your favorite. If this is something that you use commonly between your e-mails, you can add it as a saved block for one of your, for your future emails. Okay? In here, when you click on an element, you can modify it. For example, here you can modify the logo or the attacks and so on. And in here you can modify the style of the element, okay? You are selecting, if you are not selecting anything. So for example, like this, you are, you would be changing the styles. And here you would be changing the style of the whole email. If you scroll down in here, you can change, for example, the mobile settings. You can change the text size on mobile and so on. And you can change the general things about your emails in here. You can preview this email whether in here directly on Clavier or by sending an email to your email address. And in here, you can start to add blocks to your email. So if you want to add a text or to other animals and so on, You add them from here. If you want to change a tax to click on it. And here, and we change that x. Well, these, for example, this a, this is a code that's provided by Clavier and that allows you to embed the name of your customer. So if you look, for example, in the tide of your newsletter, you are inside of your newer letter popup. You are asking your customers to fit in main and e-mail address. You can inside and here, add the image. So for example, if I have signed up to your newsletter, I have entered my email, which is the hub, for example, in here in that e-mail when I receive that he made it will be showing like that. Glad you are here for their ivory hub. The moment a customer signs that, blah, blah, blah, blah. So this is something important because it makes the main much more personal. And usually people, when they find their name inside of the image, I feel like the email was written precisely for them. So these are things that you can do if you are more advanced in main marketing, I usually don't collect my customers and aids. I prefer to lower the friction to the maximum, so I only ask them about their e-mail addresses. But you can do that if you think that your customers will be willing to give you their firstName, do it. And even you can split test between pop up with a two forms, which means names and e-mails and pop-ups with only their email address required. Before finishing this, you have to always make sure that the mobile view is good so you have to check it out. I recommend you to use a tool, send ap bu email to the email address and to check the mobile view on your own cell phone because sometimes clear view doesn't give a very good mobile. If you, I usually do that. I send an email to my email address and they check it on my mobile phone to make sure that everything looks great. Also, each of these elements can be, for example, seen on desktop only or on mobile only or on boats. So if something doesn't look good on mobile, you can, for example, hided from mobile and keep it on your own desktop, and so on. After you've finished creating good emails, it's a very simple drop and drag and drop editor. After finishing that, you go in here to save and return to templates. And now you have your first tab click. Okay, we use these templates to send campaigns and to say it flows. For example, let's say we have a template dedicated for holidays. We can, on each holiday use the same template and modify it to match the holiday. For example, Valentine's Mother's Day, Black Friday and so on. Okay, so in here I recreate your templates and you use them later on, inside of your campaigns and inside of your flows. So this is it for this lecture and the next lecture, I'm going to talk about campaigns and flows and how to create them, sustains me and meet me there. 42. Klaviyo: Campaigns: Hi there and welcome to this lecture. And this lecture we are going to talk about campaigns, how to create them, and how to modify them. So let's start. You're going here to campaigns and you click on Create Campaign. And he chose e-mail because we are doing email marketing and you click on Create Campaign. After creating good campaign here you have to name your campaign. I recommend you to give it a name that makes sense because it would be easier for you to follow up with the results. Let's say I'm going to run a Mother's Day campaign. Inside of recipients you choose to whom you are going to send this campaign, let's say you want to send them to your newsletter or maybe to a specific segment that you have created as we have seen in the end one of the previous lectures. So let's say I want to send it to all of my newsletter. And after choosing to whom I am going to send this e-mail, I can choose to exclude some people, let's say I want to exclude people who have purchased in the last two months. I can do that in here. Let's say I'm running a sale and I don't want my the people who have purchased in the last two weeks to receive an e-mail about the sale because I don't want them to cancel the orders and order something in you. So what I would be is to exclude my previous purchases or people who purchased in the last two weeks to create a segment for people who purchase in the last two weeks, I can go to segments and create a segment in here. Then I can go in here and exclude this segment. And here you can skip people who have received e-mails in the elastic seen hours. There's something I usually do because I don't want to like, send too many e-mails for the same people. I don't want them to get frustrated from my emails. So I always keep this ticked on. So in here you can add UTM tracking if you are doing UTM tracking, I'm not going to do that. I'm going to click on Continue to content. So here I have named my campaign. I have chosen the recipients of my campaigns. I have excluded the people I want to exclude. And now I'm going to set up the campaign. So this is the sender name and this is the one that we'll be showing inside of the e-mail. This is that contact the sender e-mail address. So this should be your professional email address, your brand professional email address. In here you have the subject and the preview text. The subject, if you use, for example, the e-mail's provided by the Windows Office. When you see a popup of the image coming, you have the subject line and the preview aligned behind it. Inside of your inbox, you have the subject line and the preview line under it. So in here you piss off the subject and then here you prefer precise the preview text. You have to pick a subject line that's very catchy because this is, this is one of the things that will increase your operate, your email operates. So you have to pick a attractive subject and everything that you couldn't put inside of your subject line should be inside of your preview text because your customers will be able to see both. So you have to pick a, an attractive subject line and an attractive preview text. And you make, you want to explain to your customers exactly what you are offering inside of this campaign. So for example, let's say I'm offering a discount code for Mother's Day. For example, I can do something like that. Happy Mother's Day. 20% off on everything in that preview text, for example, I can say, pick the perfect gift for your mother or yourself. Something like that, then you save changes. Okay, so choosing good subject line and the line is actually very important. And you can do split testing A, B testing when it comes to the subject and the preview text inside of cavea as well. So after finishing that, so after finishing that, we move on in here into creating our image. Here you can choose between doing a text on the main, which means to create a text-based email. This is something usually very good for open rates because text-based e-mails usually end up on the inbox dot on the promotion folders. So people often them more. So I recommended to always do both like sand, text-based emails and said send e-mails with images, see which one performs better and go with the ones that performs better for you. I usually try always to include both types of images inside of my campaigns and flows and so on. So I use text-based image, which means the males where I have big paragraphs. One image maybe or maybe 0 image, because those images, as I told you before and end up inside of the inbox folder, not until all the promotion folder, but I also use the more professional templates with the images and so on. Sometimes two signs because they also perform good and people like them. So you have to test and see which ones perform. Performance, perform better for you. So I'm going in here and I'm going to choose to select a template. Which means I will be selecting a template from one of the templates that I have created. Okay, so in here I have my template. Let's say I'm selecting this one. So now I am changing the image. You have to know that I'm not changing the template. I'm changing the campaign. So i 1, I select a template, Clavier creates a copy inside of the campaign I'm creating. And when I change in here, I will be changing inside of the campaign, not inside of the template, okay, So in here that your template will remain preserved, it will remain untouched. When I change in here, I'm changing inside of the campaign. Okay, So in here I should be changing this campaign to fit with what I'm, what I'm offering. So for example, if I'm offering 20% discount, I should be offering this discount in here and I shouldn't be adding an image elated to Mother's Day and so on. And I include also my coupon code and everything. And I tell, for example, my customers that this offer is only available for three days or something like that. And when I finish everything, I click on Save content. And now my campaign saved and it is ready. After finishing everything in here, you click on Review and sand campaigns. But before that, if you want to create AB test, so for example, if you want to test different subject lines, different templates, or if you wanted to test, for example, between a text-based email or, or any mail like that. You can do it in here by creating AB testing, okay? And you click here on Review and Sam campaigns. And in here, Clavier will tell you if there's a problem with you in May. And after doing that, you click here on schedule or sense, or you can schedule your e-mail or you can send that now and so on. This is it. Okay, I usually recommend you to always create, whenever you want to create a sale, to send two campaigns at least. So if you are creating three days sales, you send an email and the first day telling your customers about the sale. And he made on the third day reminding them that they only have one day until the essays ends. And if you don't mind, I would even recommended send a 3D maze like animate each day. But in each e-mail you should be providing value. Not only talking about the sale, you should be talking about the value behind your products and why your customers should be buying your products. Okay, So this is it. This is it for the campaigns. And the next lectures we are going to talk about the flows and how to create them. So stay tuned with me and let's meet in the next lecture. 43. Klaviyo: Flows: Hi there and welcome to this lecture. And this lecture we are going to talk about flows and how to create them. So as I have said before, flows are automated sequence of emails you send to your customers depending on some kind of behavior they have done on your story. So let's stick with the welcome pop-up and let's see how we can create a flow for people who have signed up to a newsletter. So you're going here to flows. You create a new flow. And here they are. They have like some default flows that you can start with and you have the welcome series. Usually this is something similar to what we are going to do. So I'm going to start with it and I'm going to click on Edit Flow, this sequence of images, Santo and someone subscribe to our newsletter so that trigger is subscribe to our newsletter. And as you can see here, we are sending multiple images one after the other. When someone subscribes, I usually recommend you to create at least three to four MAs. And the first email, you send them a coupon code you have promised in the second image. Maybe after one day, you tell them about one of your products, like you focus on one of your products and you tell them why this product is, for example, very essential, why it is very good. What are the benefits behind this product? You can also send an email, show testimonials of your customers or things like that in order to enforce social proof and to cut to subscribers to buy from you. And then a third e-mail, you remind them that the discount code is about to expire and that they should be acting fast. Welcome flows work very well and they bring you a lot, a lot of sales. So you have to always set up and I welcome. I went home flow in here. You after that trigger which you subscribe to the newsletter you have the first email you have sent. So they have a default email that you can edit from here if you wish, and why editing, you can choose one of your templates from here, or you can start from scratch. I'm not going to do to go over that. It's the same thing we have done for the campaign. Okay. So is that you set up your first e-mail. Then in here you, besides the delay between the first image and the second email and so on. So as I said before, I recommend you to have at least four image or PMAs on your welcome sequence. With the same logic, you create your welcome series, you create your abundant car series, which created abundant checkout cities and so on. You have the wind bag, the early Bay birds, many, many flows that you can create depending on your customers behaviors. To change that triggers you go in here and you choose different triggers from here. You can also choose to filter this trigger. For example, if you want to, to make someone leave the floor, if they have purchased, you can add a target and a filter in here doing that and so on. And then order to activate the floor, you go in here and you click on make it live, or do you update each one of these men to be alive? And at this way, you are, flow will be working and it will be showing you it will be the new sales and sales. So you can create very complicated flows using Clavier. And I'm going to show you some flows are usually create on my on my email marketing system. So to get an idea about what you can do exactly in here. So here's an example of a welcome flow that I have setup for one of my clients. In here we have that triggered, which is when someone subscribe to our newsletter. And then here we have the filters because people who have placed orders and people who have been shaded check-out will be removed from this flow because people who have placed orders will be moved to the post-purchase flow and people who have a shielded check-out will be moved to the abundant cart flow. So their place is not here. That's why we are filtering that triggered by these two conditions. And in here we have the different images. As you can see, the first image is the one that makes most of the sales because it's the one providing the offer. If you scroll down in here, you can see, for example, that this image is also making sales, maybe small sales, but you have to know that not on images and meant to make sales. Many images are meant to enforce your connection with your customers and to enforce your brand in the mind of your customers. So this is our welcome flow. So even in the mail five bars then making a little bit of money and so on. That's why creating a flow, a big flow is very important in order to enforce their relationship with you and your customers. And addition to welcome series, you can create other flows like for example, post-purchase, flawed, abundant card flows, and so on and so on. And listen to the welcome flow that I'm any other flaws that you can create. For example, this is an example of a post-purchase flow and it's meant for people who have already bought from us. And it's a little bit complicated, but it's very important. It doesn't bring says because it's not meant to blink says it's meant to enforce a connection with your customers. It's meant to make them follow us on social media and make them send us user-generated content like testimonials and videos and so on. So another example, another example of flows that you should be creating is the abundant cart flow. And as you can see, also a little bit a big flow. But it's brings a lot of sales. It brings a lot of sales because it's meant for people that have left their items and didn't buy. So as you can see, the first e-mails make the most. But if you scroll down and here you can notice that all of the images are making sense and they are making money. So these are the basic three examples of flows that you can create. However, if you want to take your business to the next level, you should be creating much more flows and you should be aiming to create a very personal connection with your customers. Some examples of that, you can send VIP flows, you can send birthday flows, and so on and so on. The more you go deeper and talk into targeting your customers via e-mail marketing, the best results you will get, the more you segment them all you target your customers, but depending on their behaviors, the better results you will get. So this is it for the flows. I hope that this lecture and the previous one will help you to start setting up your email marketing system, does it for this lecture and this is a topic of how to retain your customers via e-mail marketing. Stay tuned with me and let's meet in the next lecture. 44. Final Thoughts: Wow, you reach this lecture and this means one thing that you have finished the whole course. And this is awesome because it means that most of probably you liked it. And this means L autonomy. And this makes me very, very happy. So thank you for watching the Holocaust. And I want to insist on something that everything you learn on this course should be applied. Because then you apply everything on this course, you will be able to create a highly converting Shopify store for your brand. Now, before leaving, I want to invite you to follow me here on Skillshare, because in this way you will get notified each time I publish a new course. Second, I want to invite you to follow me on Instagram and on my YouTube channel. And I want to invite you to check out my website and to see what other services I offered. So in case you need any help and in case you need to hire me and to use any of my services, go to my website, go to the Services section and see what I can help you with and reach out to me. So this is it for this lecture and this is it for this course. I'm very happy that you finish the course and that you are moving forward. Don't forget to check out my other courses because I'm pretty sure all of them would help you to create that brand you are dreaming about. So stay tuned and let's meet and other courses. Bye bye.