Build your shopify eCommerce Store step by step (0 coding) | Rihab Seb | Skillshare

Build your shopify eCommerce Store step by step (0 coding)

Rihab Seb, Digital Markter

Build your shopify eCommerce Store step by step (0 coding)

Rihab Seb, Digital Markter

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24 Lessons (2h 40m)
    • 1. Introduction

      1:58
    • 2. What Is Shopify and Why to Use It

      5:44
    • 3. How to create a Shopify account

      4:12
    • 4. How to remove your store password

      2:25
    • 5. How to Add currency and time zone

      1:57
    • 6. How to manage your inventories!

      2:56
    • 7. Quick intro to Shopify Dashboard

      5:59
    • 8. What Payments to use

      3:34
    • 9. How to Set Up your shipping information

      9:35
    • 10. How to add a branded domain name

      4:11
    • 11. Setting up your domain name and get a free professional email address FOR FREE

      5:48
    • 12. How to create and manage collections

      14:45
    • 13. How to add products to your store

      11:01
    • 14. How to add and manage product variants

      2:36
    • 15. How to search for themes and what to look for

      23:14
    • 16. How to check themes directly from shopify

      1:54
    • 17. How to backup your theme and work offline

      2:56
    • 18. How to change your theme fonts and colors

      11:05
    • 19. How to create a logo for your store

      12:11
    • 20. How to create and manage Navigation menus

      6:15
    • 21. How to build and customize your homepage

      15:59
    • 22. How to customize your collection pages

      2:48
    • 23. How to customize your product pages

      3:23
    • 24. How to customize your checkout pages

      3:18
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About This Class

Shopify is currently the most famous ecommerce platform and it is without any doubt the perfect solution to easily build your online store, without any coding.

The ecommerce marketing continues to grow year after year! Building an online store offering and selling goods or services is a very trendy business nowadays.

And the road to creating a successful online store can be difficult if you do not have the perfect tools to do it! Without previous experience in web designing and development, many people worry that they will not be able to start their own store without paying for a professional or struggling with lots of complicated procedures and steps!

But do not worry! If you’re thinking of creating your own online store and don’t know how to do it then this course is the perfect solution for you.

In this course, I will show you step by step how to build your online store using shopify, the best and easiest ecommerce platform ever.

In this course, you will get familiar with the shopify dashboard, and I will teach you step by step how to build your own store. You will learn how to pick your store theme, how to modify it, how to create your own brand, how to design your pages especially your home page, how to add products and optimize them and how to tune your store elements and settings.

Gradually, I will show you the core elements that I use to increase the conversion rate and how to add them to you store. Together we will see how to create urgency on your shopify store and on your checkout page by adding count downers, “number of items left”, social proof popups and many others elements. In addition, I will show you how to connect with your leaving customers or your previous customers via an email marketing system.

By the end of this course, you will be able to build a highly persuasive shopify store that will help you move your business to the next level.

Act quickly and let us start building your first shopify store now!

 

Meet Your Teacher

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Rihab Seb

Digital Markter

Teacher

Hello, it's Rihab!

I am extremely happy you are here!

Since finishing college, I struggled with being imprisoned in my 9to5 job! So I dedicated my free time to focus on one goal: Starting My Own Successful Online business!

I walked along a path of failures before I was finally able to earn my living online and quit my 9to5. And ever since, it's been magical!

I tried several online businesses, failed in many, and succeeded in a few. Failures were and still are my biggest achievements because through them I learned how to improve myself and my skills.

Here, I plan to share with you everything I learned and am learning. I hope this will benefit you in building your own business and quitting your 9 to 5!

I like what I do, and I would love to be in t... See full profile

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Transcripts

1. Introduction: Hi there and welcome to this course. I want to start this course by saying, thank you, thank you for choosing me and thank you for choosing this course between all the other available courses here on Skillshare. The second thing I want to tell you is that this course was taught any updated and 2021. So all the lectures that you are going to see in this course are 100% in u, which means they wear the updated to meet the e-commerce market updates and the Shopify updates. So everything in here is up to date and everything in here is dedicated to make you succeed. Now let's start by discussing what you are going to learn in this course. In this course I'm going to show you how to create your store using Shopify. And I'm going to show you that step-by-step. This means that if you are a complete beginner and if you don't know anything about Shopify, this course is also perfect for you because I'm going to walk you step-by-step. And addition to show you how to create your store, I'm going to show you how to optimize your store and order to make it highly converting because creating any stored is not enough anymore. In order to succeed, you should be creating a highly converting store, a very well optimized store. And this is exactly what I'm going to show you in this course. So in this course I'm going to walk you from the basics up to the most advanced techniques. I'm going to show you that all step-by-step. So whether you are a complete beginner or if you already have some experience with Shopify, this course is perfect for you. Now before moving to the next lecture, I want to invite you to follow me here on Skillshare because in this way you will get notified first when I publish a new course. Second, I want to invite you to follow me on Instagram, to subscribe to my YouTube channel, and to add me as a friend on Facebook, on all of my social media profiles, I share valuable content. So don't forget to check me out and add me as a friend and to follow me. Now, let's start with our course and let's move to the next lecture. See you there. 2. What Is Shopify and Why to Use It: Hi there and welcome to this lecture. And this lecture we are going to discuss what is Shopify and why you should use it to create your store. Well, the first idea we should be discussing is what a Shopify. Shopify is a subscription-based online software that you can use to build your story. Which means that in order to use Shopify unit to pay a monthly fee. Now, why Shopify is, in my opinion, the best platform you can ever use? Well, there are so many reasons that make Shopify your best option to build an online store. However, in my opinion, the most important reason is how easy it is to use Shopify. You just need to sign up. This is it. You don't need any other complicated or something else. You just sign up and visit, you start using Shopify. Now, let me name more of the reasons of why. In my opinion, Shopify is the best platform to create your e-commerce store. Let's start with our first reason, and it is that Shopify hosts your website. I'm not sure if you are familiar with WordPress, but in the case of WordPress, for example, you need a third party host to host your website and Shopify. You don't need this. Everything is hosted on Shopify, So you just sign up and you start working. The second thing is Shopify gives you a clean and smooth dashboard to modify your store. And he had you have to know something. Shopify is a software that's meant to create stores. However, WordPress is a software that's meant to create any kind of websites. Which means that everything in Shopify is meant and organized in order to help store owners. However, this is not the case with WordPress because WordPress is meant for any kind of websites. Let's why, why you are using Shopify. You will notice that everything is in place in order to help you because Storify, dedicated for store owners like you. In addition to that, Shopify offers many fee and the paid adjustable teams to design your story. And all of the teams provided by Shopify on mobile friendly, which makes, which makes your work way easier forth, Let's Shopify, lets you add an infinite number of products and gives you an infinite data storage capacity. So you don't have any problem with your data capacity. In addition to that, also, shopify offers you sidestep and the product reports when you are running good e-commerce business, it's very important that you always keep monitoring your numbers. And Shopify gives you the ability to do the actual seeing shopify analytics dashboard. For swore, I recommend you to add Google Analytics to store. However, what Shopify offers is very good because phi gives you a lot of information related to store, for example, the conversion rate by returning customers that cause the orders, everything. So inside of Shopify analytics, you will find a lot of important numbers that will help you run your business and the best way possible. Also. So P5 offers a wide range of free and paid apps that make your store stand out. So for example, if you want to add something to the store and this feature that you want to add is not included inside of your store theme. You can always go and pick an app that does that. And there are many free and paid apps on the, on the Shopify App Store, and many of them are highly reviewed, so you can know that you are adding a good actual story. Also, shopify offers a very simple integration with Facebook and Google channels, which means just by a few clicks, you will be able to have a Shopify, a Facebook shop, and then Instagram shop, and the Google shop, just a few clicks. Nothing complicated because Shopify has a lot of direct integration with these platforms. And finally, Shopify is the quick to go platform, which means in just a few hours, you can create your own. And now, let's discuss what you are going to learn in this course and this course, I will walk you step-by-step through how to use your store to how to Shopify to build your story. Even if this is your first time working online, you will find everything you need to do in order to create an awesome story using Shopify. Just follow my instructions and everything would be very clear. Now discussing the Shopify pricing plans, as I told you before, there are different pricing plans and each plan is different depending on how big your store is and all of these details. We have the basic Shopify plan, which is $29 per month. The Shopify, this one which is $79 per month, and we have the Advanced Shopify, which is $299 per month. It depends on your business and you can check the different options of these pricing plans on the Shopify website. However, if you are just starting out and you are new to this, I guess the basic plan would be more than enough. And always remember that with Shopify, you get a 14 days free trial. So go to the description, click on the filing, get a 14 days free trial with Shopify and start building your store for free. And after the 14 days, you will start worrying about paying for Shopify. You have to know something that this trial, the 14 days to three trials come without even entering your credit card information. So you don't have, you don't need to worry about anything. So this is it for this lecture. I hope it gave you a good idea about why you should be using Shopify. And the next lecture I'm going to show you how to sign up to Shopify and helped start working with it. So stay tuned and meet me there. 3. How to create a Shopify account: Hi there and welcome to this lecture and this lecture I'm going to show you how to sign up to Shopify and how to get your 14 days free trial. So here I am on shopify.com and I just need to enter my e-mail in need and to click on Start free trial. I'm going to enter my e-mail and I'm going to click on Start free trial. I'm headed now to this page in here I should be having I should have my email in here. In here, I should enter my password. And in year two, I should enter my storming. If you already have a brand, either maybe on Etsy or maybe you have a brand on Instagram or maybe you have a retail and real life, it would be better to put your brand name in here. However, if you are just starting out and you are not 100% sure about your band name. I recommend you to put the closest possible to your brand name. So put something that's ready related to when you pick your brand name, this name will still make sense. This name is the one that should be five will use in your domain name, which means when we create the store, we would get this name dot shopify.com. However, through this course, I'm going to show you how to change a different Shopify name and replace it by a brand and domain name because this is better to look professional and to look like a true brand. So I'm going to put my store name. Let's say for example, I'm starting a store where I sell missing accessories. I'm going to call this stored notching and needles. Okay. The name is not taken, so I'm fine. I'm going to click here on Create your stuff. So now Shopify will be creating my store. It will take few seconds, and this is it. Okay, So here I am inside of 45 and now I can fill this form. I can skip it. Depends on you. I'm going to fill it already selling you reply. I'm I'm going to say that I'm just playing around now, Shopify will be recommending things to help me. If you want help with any of these things, you can, for example, pig or you can skip that. In here you put your current revenue and in here you put your industry. I'm going to pick other, for example, and I'm coming to click on Next. And now I need to put my address because this is something Shopify requires from store owners to get paid. I'm going to put my address in here and I'm going to click on Enter my store. And this is my store will be created. Few seconds and Shopify will take me to the Shopify dashboard. So as you can see, I'm inside of the Shopify dashboard in here at my store is created. Let me minimize this a little bit to show you how my URL looks like. So now my study ALL is knitting needles, but my shopify.com. That's why I told you to name this something close to the brand name of journeys. But if you have a brand name and by YouTube land Ni, by replant name for sure. So this is now my default URL, but I'm going to change that to look more professional. Now if I take this address and I go to another, another browser, let's say Firefox. I can see that my stored is password protected, which means that no one can see my store because they need to enter a password before being able to see it. This is not defaulting given by Shopify when you are just starting out with a trial plan, this is what you get as a beginning, but even in the future, if at some point you want to modify things in your store and you are not still running the store for you. I'm not receiving any traffic. You can protect your store by a password and then you go live with your story. So in here, I can enter my password if I have one, or this is how other people will be seeing the stored because it is password protected. And the next lecture I'm going to show you how you can remove this password so you store will be visible to anyone. So the set for this lecture, stay tuned with me and let's meet in the next one. 4. How to remove your store password: Hi there and welcome to this lecture as we have seen before it, after we create our stall using Shopify, I will start was left password protected. Now let's see how we can remove this password so we can get our store life. You go in yet your face to your Shopify dashboard. And under online store, you go to preferences. And under Preferences, you go to password production. In order to be able to remove the password protection, you should first select a Shopify plan. You will not be paying anything until their free trial ends, but you should be filling your credit card information in order to submit to a Shopify plan, to pick a Shopify plan. So either you click in here and you pick your plan. And in this case, when you pick your plan, you will be able to enable their password and you will be able to get your store live without any two entering any password. Or you can select a plan from here, and this is it. So you go to online store preferences, password protection, and you pick a plan and you enable that password. Let me click in here on pick a plan. And as you can see, these are the different Shopify plans. Let's say I'm going to choose this plan. I go in here and I pick either to pay each month or maybe every year and I save thirty-six dollars or maybe if every two years and I save this much, every three years and I save this much. I want to tell you something if you already have a brand and you are going to sell on Shopify, no matter what I recommend you to go with the biggest one because you will be saving money. Okay? And then here you either enter your credit card information or your PayPal information. And this is it after you select your option from here is a lecture options from here. And you will get your plan active and live. And remember, you will not be getting paid until that trial ends. So no need to worry. Okay? And when you, once you finish that, you can go back in here to preferences, password protection. And now this should be blue and you would be able to remove that password. So this is it for this lecture. I hope you enjoyed it. Stay tuned with me and let's meet in the next lecture where I'm going to take you in a trip over the Shopify dashboard so you can get a little bit familiar with the software. 5. How to Add currency and time zone: Hi there and welcome to this lecture. In this lecture I'm going to show you how to change the time zone and the currency for your story is actually very important because later on when you start receiving orders, you want to make sure that you have the right currency and time zone is very important for you to keep track of your orders and to make sure that you don't get things like mixed up or something like that. So in here in Shopify dashboard, you go to Settings. You go in here to general. In here you scroll down and you will see that these two options, and here you have to choose your time zone. You choose your unit mass system metric. What is, whether it is metric or not? And in here you choose your default weight unit if you are selling in us a, if you are located in your essay, you might need to change this, for example, to pound. If you are you selling in Europe, you can keep that as grams and kilograms and depends on where you are actually studying or what, what you are used to. So I'm used to metric and kilogram. I'm going to keep that. And in here I can change how my order number would be, so I can change the format of my order number. I'm not going to play around with that. In here. I can choose my stored currency and I can even change the formatting. And this is when I finish this, let's say for example, I'm picking a dollar, keeps going. So this is it. I click in here on Save, and I changed my time format, my time zone, and I changed my currency. So this is it for this lecture and the next lecture I'm going to introduce the Shopify dashboard for you. And I'm going to show you how to use it and how to proceed with creating your story. So stay tuned the VALS need at the next lecture. 6. How to manage your inventories!: So we have learned how toe create collections, have to create how to add products and how to assign products toe collections. And we have learned how the ad variance to products in this video I'm going to show you how to manage your inventory. If you are selling physical products, this mean that you need to know had to keep track off your numbers. You need to know how many products you still have in your stock. How many one you can still sell, so you have to manage it invented. So let's take the first, uh, product. For example. There is no invented for this product yet, So I'm going to click on it in here, going to scroll down. And in here I'm going to choose Teoh, make Shopify tracks this product invented and I'm going to put a quantity that say I have put 15. So in this way, when someone purchased this item, Shopify will make this number unless minus one by default without you intervening. So it's really automatically updated. And this is very important because in this way you will know when you are out of stock. If you are. If you're shipping doesn't need too much time if you can. A purchase new item for two days. For example. You can allow your customers to purchase products when they are out off stock. Otherwise, keep it. Keep this one unchecked. Okay, so in here you click on save. And when we go back to our products, we can see that we have now the number off products in stock. Now let's go. And the change the invented, the off this item this item have three different variance. The variance we have created together and we are going to change the invented, the off each variant. Okay, so in here we click on edit and in here you click on Shopify Tracks product inventively. Let's say we have 12. For example. I'm going to click on Save. I'm going to change the other variance. Let's say we have Ah, then off these Now let's go to the blue one on. Let's also do the same thing and it's have eight, for example, and I'm going to click on safe now. When we go back toe, our products will be able to see, and here you can see the number off items that are left in your stock, and this is very important because in this way, shape if I would be able to track down your numbers, and you can make sure that you are not selling a product that's out off stock. 7. Quick intro to Shopify Dashboard: Hi there and welcome to this lecture. And this lecture I'm going to show you that Shopify dashboard. And I'm going to make you a little bit familiar with this dashboard, especially if you have no experience with creating websites over all stores before, this might be a little bit challenging, although after this lecture everything would be extremely clear. So in here you have these different options. You have the home, the orders, the products that customers analytics, marketing, discounts and apps. Then you have your online store. So you'll homepage and here you will be seeing usually things related to your store like the live sessions, things like that. But for now, since we didn't start yet with the store, we see these options to add a plan at a product, customers that team at a domain, and so on. When you click here on orders, you see the orders you have received. So you see the orders in here and here you have the drafts, and in here you have the abundant checkouts. Those are people who reach the checkout phase by but didn't buy. So in here Shopify shows you who are the people who reached check-out free and their emails but didn't proceed. So this is actually very important because later in this course, I'm going to show you how you can reach out back to those people and convince them to buy from you in order to gain these lost sales. So after the orders, you have the products and he obviously you add your products. I'm going to show you how you can add your product. And here you have your inventories, and here you have your transfers. And in here you have your collections. And in here you have your gift cards. You don't need to worry about that because we are going to see most of these later in this course. Mainly if you are just starting out and things are not yet that complicated. You will have to add your products. You will have to manage it inventories to make sure that everything is on hand and you have a good idea about what products are still there and what products are out of stock. And you have to work on your collections and gift cards. It's not usually something all stores do, but something that also you might do. Okay. Here you have after products, you have the customers. Those are people who bought from you. And here you have the analytics and there is a lecture in this course where we are going to discuss this dashboard in here. Don't worry about that. You have the reports, the reports given by Shopify to show you your store results. Here you have that eye view which may lead to who, how many people are now on your store where they are located, things like that. And after analytics you have the marketing. Which means if you want to send abandoned checkout emails, there are there are amazed that you can send by default through Shopify. However, I don't recommend that later in this course, I'm going to show you how to deal with these lost sales. And in here you have, if you are creating campaigns inside of Shopify, you can see those, but I don't usually use Shopify and marketing are used a third party app to do that. And I'm going to show it to you at the end of this course. After marketing, you have discounts. So if you want to create a discount code, you do it in here. And in here you have the apps. As I told you before, Shopify has a Appstore that's full of free and paid ads. And many of them are very useful. And don't worry, also true this course we are going to see what apps you should be doing. What apps are important. But the most important idea that you have to keep in mind that you shouldn't be adding a lot of ads because absolutes really slow down your story. So you should be very cautious about how many apps you are adding and you should only add the most important apps to store. So don't rush out and start adding any actors thought this is not the right thing to do, you should only use the apps that you must use. Okay? And here, Shopify recommends some of the top apps, the most famous apps. You can go in here and check them out. After that, you go in here to online store. And this is actually where do you start with defining what defining the appearance of your story? First, you have the themes. I'm going to show you. There is a lecture about themes and this, of course, here you have your blog posts. If you are publishing blog post, here you do it. Here you have the pages because there are difference between a product page and a normal page. So also we are going to discuss that in this course. Here you have dynamic navigation, which are the menus also, this is a topic for one of the lectures. Here you have your domains. As I told you before, I recommend you choose a professional domain name. And here you do that. And here you have their preferences, which are things that you should be modifying and changing. And also we are going to discuss this. After finishing with this section, you go in here to settings. And here you have your restore settings. So you have the genital, the locations, the store or language, things like that. And you should be going over all of these settings and make sure that you are setting them up as per your conditions. I mean, each country's differential taxes will be different than mine you were at. For example, billing will be different than mine. Your payments would be different than mine. So you should be going all over these and you should be managing these and what was suitable for your case, for your location and for your brand. So this is it for this small dashboard and the coming lectures, we are going to discuss all of these and I'm going to show you how to modify all of these. So don't worry, stay tuned with me and let's meet in the next lecture. 8. What Payments to use: Hi there and welcome to this lecture and this lecture we are going to talk about payments. And here there are two things that I need to talk about before starting this lecture. First, you have to know that your payments depend on your location, which means that what works for me might not be working for you. So you have to do your research and see what payments are available in your country and the peak. This is the first thing that you should be considering. The second thing that you should be considering is that you should be giving your customers at least two options to pay. At the same time. It shouldn't be giving them thousands of options. Usually two to three options to pay is enough, enough. And you have to give them the ability to do express, which means to pay directly. And I'm going to show you how to do that. So you're going here to settings and you go in here to payments. The first thing you have is that PayPal Express Checkout. And this is something I highly recommend to you is because people usually like PayPal and they have their bank account linked to PayPal. So it's easier for them to pay using PayPal and usually prepared as very trustworthy and people trusted. So I recommend you to activate your PayPal Express Checkout. You simply go in here, you click on Activate, you link it to a PayPal account. And this is it. I'm not going to do that because I'm not going to actually link my PayPal and here, but this is something you can do. After this, you will have different options. You will have a third party providers and the alternative payment methods, and you have the manual payment methods, okay? The first thing I need you to check is this 1 third party providers. And in here you can see multiple options and you need to pick the ones that work for you between these options. Maybe it's EPA, maybe it's to check out, maybe it's I count I'm not sure what works for you. So you have to go in here, do your research and see which one of these statements work for you. And there's also at Stripe for sure going here back and we in here that we have alternative payment methods. You click in here and you also can choose between these alternative methods. It's up to you if you don't have, if you didn't find anything here that CAN works for you, you can pick from the alternative payment methods in here, Okay? And in here you have the manual payment methods and they are payments that they are processed outside of your online store. For example, if you are a female payment on delivery, cash on delivery, you can be picking one of these. So as you can see, you have these options. And in here I need you to make sure that this is set up to automatically and the systems. Finally, the, I still want to talk about something. If you advocated in any of these countries, you will be able to Shopify payments. If you are not located, you will not be able to use any of these payments. The good thing about Shopify payments is that you pay less fees with them then you pay with third party providers. However, if you are not located on these places, you don't have any other option but to go with that third party providers and with PayPal. So this is it for this lecture, as I told you before, you need to do your research and you need to make sure that you are picking the payments that work in your country and that you can actually use The setup for this lecture. Stay tuned with me and let's meet in the next lecture. 9. How to Set Up your shipping information: Hi there and welcome to this lecture and this lecture I'm going to talk about shipping and delivery. But before moving to Shopify and starting to set this up, I need to tell you two things. First, shipping and delivery are very related to business, which means that everything I'm going to talk about in this video is general. I can go into details because you are shipping conditions, your rates are very related to where you are shipping from and to where you are shipping to. So you have to go back to your own shipping conditions and apply them inside of your Shopify. The second thing I want to talk about is that while selling online, you have to know that paying extra fees, which include paying, which includes paying for shipping, is one of the biggest objection people face while buying online. People don't like to borrow, to pay for shipping. They don't like to pay extra fees. So providing free shipping is always, always something that would increase your conversion rate even if you need to increase your product price in order to cover the shipping. But your customers don't like to pay extra fees in addition to your product price. So if it is very difficult to you to offer free shipping, I recommend you to offer free shipping with conditions. And in this course I'm going to show you and I have that will help you do that even more. But I recommended to offer free shipping with conditions. For example, you can offer three domestic shipping. You can offer free shipping for orders above $100 for certain countries and so on. However, the ultimate case, the perfect case, the case with that will get you the most of sales is to offer free shipping. But each business is different and each product is different. So at depends on your conditions, however, would keep this in mind that providing free shipping and free shipping conditions will most probably increase your conversion rate. So in order to access the shipping and delivery section on Shopify, you go to settings and you go to shipping and delivery. Okay. So so before I first decide the location, they're looking at delivery, the location where you are sitting, where you are actually located. And and provides several options like local pick pick up, like local delivery, and so on. Let's start with the shipping first, okay, Here we can manage shipping rates. Maybe you are doing worldwide shipping. If in case you are doing worldwide shipping, it means that you have to precise the shipping value for different countries, okay? For example, you might want to have the same shipping fees for all of Europe and the French shipping fee for USA or for Canada. So you have to precise that in here. Okay. So this is my location. I am shipping from here, let's say, and I'm shipping to the rest of the world. This was set up by default, brushes, Shopify, shopify by default gave this shipping rate. Now let's say for example, I have different shipping conditions for Europe. So I need to have a shipping zone. I need to create a shipping zone, which is Europe. I'm going in here and I'm calling it Europe. Then I'm going in here, and I'm going to also choose Europe. I'm not sure why it's not showing, but if you scroll in here, you will be able to see Europe. Just 1 second. This is Europe. Okay, So in this case I'm precising that I have a shipping zone which is Europe. And I'm going to precise the rates for Europe, which means each time someone from Europe buy a product from my stall, this rate will be applying, applied at the checkout phase, going to click on Done. And now here you have to add it. So either you add that it by yourself or you use your carrier or app to calculate the rate. Okay? If you go with your set up your own rates, you have to call the array, let's say it Europe. Then in here you have to precise the price, okay, but you might be saying, but what if my price is related to the package size and weight? You go and read and you click on add conditions. And your precise how your price will be will be specified based on the ultimate weight or based on the older price. So let's say it will be based on the order rate. So I will say that minimum weight is 10. Ten is too much 0.1. The maximum weight is one. And I'm going to say that the price for this shipping is for example, $10, okay? And I'm going to add this one. Okay, Now let's say I want to add a new condition. Let's say for example, for packages above one kilogram, I'm going to increase our price. I click in here also, I added it, I call it, for example, Europe too. I precise in here. But the conditions that this is applicable for atoms a fine 0.1 up to two, and I will right near $15. Okay, and so on. I add my rate same for the other shipping zone. I precise, mock precise my shipping zones and I precise that it's now let's say I want to add a rate that's calculated by the carrier or the app to calculate the rate, I click in here, and in here I choose my delivery. For example, I can show us UPS. It's a very good delivery. Delivery accompany. You can, for example, choose DHL. It depends on nu, Let's say I pick this one. In here, you precise the services. And as I said before, this is very related to what kind of contract you have with your shipping company. So you can precisely service you want. Let's say I want to prefer you UPS standard. If you want to know what is UPS standard, you go in here, you go to Google and you try to understand what are the UPS standards, shipping conditions, what are the services they are, they are they are offering so you can precise which one of these fits you better, okay? And you have to know that prices of these services are different. So for example, this service might be less expensive than the service and so on. Okay, If you scroll down in here, you can add this one to add the future services, a fuel if you wish. And in here, you also can add handling fees if you have had the late fees, if you want your customers to be paying handling fees, and you click on, Okay, so this is how you prove size you're shipping zones and your shipping rates. Okay? I recommend you an order to make things as simple as possible and if you want to other, It's manually. I recommend you to group people for example, you, this, for example, for this ten countries, I'm going to offer free shipping for these 10 countries. I'm going to offer $10 shipping and so on in order to make things easier for you. Now, going back to our our condition, our shipping and delivery in heat and Shopify. First you have local delivery, let's say you often local delivery, you have to manage in heat. Here you have local pick up also if you offer this option and here you can precise the package size, okay? So this is a normal default package size. And here you can add a package of gay, whether you are offering boxes, envelopes, software packages, you precise the size that way and you give it a name. Okay? And in here you precise the carrier packaging. If you have one and you click on Add package. Here, you can choose between those available. She can shift shipping and here you can check on your rates. As I told you before, that is DHL UPS, USPS. I love UPS. They are very good. They provide good process. You can use them if you wish, or you can use DHL. And also you can create your labels. For example, when you receive an order, you can directly pick, create a label on Shopify and added to the product to the order. And in here you have other options that also you can customize. So these are the shipping and and delivery conditions. As I said before, you have to keep in mind that they are very related to your business. And when you start setting up your business, you might be doing going as simple as selling products from your house. So you might not be, things might not be that complicated. However, these are things that you should be deciding on and implementing here on Shopify. So this is it for this lecture. I hope you liked it and I hope it will help you to add your shipping and delivery conditions state you're in with me and let's meet in the next lecture while we are also going to talk about very important things related to creating your own Shopify store. 10. How to add a branded domain name: Hi there and welcome to this lecture. And this lecture we are going to talk about how to use a brand and domain name and how to add it to your Shopify store. It's very important to have a brand that domain name, because it's very important to have a store that looks professional. These small details like having a branded domain name, like having a business location, a business phone number, like having well-organized social media profiles, these small things, although they are small, but they give that impression that your brand is a trustworthy brand, that it's a professional brand. So I highly recommend you to go with all the things that will make her store professionally. And whenever you are hesitating whether you should be doing something or not, I always recommend you to go to big brands and your niche or other issues and see what they are doing and learn from them. So having a branded domain name, having a branded email address is a part of being and looking professional. So in order to add your domain name, either you choose to buy it from outside of Shopify from websites like 99 seal for example. Or you decide to buy it directly from Shopify. You go in here to online store, you go to domains. And in here you click on buy new domain. When you are starting an e-commerce store, it's very important why you are picking the name of your store. It's very important to make sure that the name you are choosing as available. You have to make sure that their domain name associated with your business name is available. Because if it's not available, it means that you can't name your website with your business name, which is something very bad because people will be going to Google and they will be typing you the brand name in order to find you. So imagine if your website has a different name than your brand name. So it's very important whenever you want to name your business, it's very important to make sure that the domain name of your business is available, and especially that that.com name is available. Okay. Let's say it this available and let's say you want to buy it. You click in here on binding domain. You write your domain name. Let's say it's knitting needles. And I'm going to see if it is available. It seems that the name is available and I can buy it. So I click in here, I buy a domain name and I associated with my store. When you buy a domain name directly from Shopify linking, it is very easy because you just have to follow the steps and it will be linked. I'm not going to buy the domain because I don't want to buy it. This is how you do it. You go in here, domains, you buy your domain name and you added. Now let's say for example, you don't want to buy a domain name, you want to add a new domain that you have. So you click in here on Connect existing domain. Let's say you are moving from another domain. You put your domain name and you click on Next, and you connect your domain with this Shopify account. Okay, so this is extremely important to look professional and it's extremely important for your business. Connecting your domain name to a Shopify depends on your original host because I'm not sure from where you have already bought your domain, but that depends on your original host. And the second lecture, I'm going to show you how you can buy your domain name Cielo, and how you can associated with your Shopify account. However, if you are using a different host names 0, you can follow the procedure. It's very easy and you connect your domain, your Shopify store. So this is it for this lecture and the next lecture, we are going to start seriously by reading your soul, by talking about collections, how to create them, how to add exam, and everything related to them. So stay John and less need there. 11. Setting up your domain name and get a free professional email address FOR FREE: Hi there. And welcome to this video In this video, I'm going to show you how to add a Brandon domain name to your store. As I told you before, having a Brandon domain name will make your store look more professional And it will help you make your clients trust you more. As you see when you sign up to Shopify, you will get this link as your shop. If I store you, l you don't want to give that we want toe by a branded domain name toe by a branded domain name. I'm going to use our website called names alone. A casino is a very good website. It's ship and the most important thing it will not only get you a Brandon Doman name, it will also give you a professional email address for free. That's why we are going to use name zero. You will find the link on the scores description, please click on it and see name zero and sign up to an account. The first thing to do is to sign in or to send up. I'm going toe log in. I have already an account, so I have already so I have signed into name Cielo. Here you put the domain name you want to use. You have first to search. You might think about domain names that are already existing, so you have to toe try some names before finding an available one. Let's say I'm going to name my website. My knitting heaven? No, that that come name is not available. I always recommend you to use and they don't come extension. It's it's better. So I'm going to use to try a different name. Let's say my knitting of I don't know garden. So it's available that come is available and it's available for $6.99. It's perfect. You click on this in here and you register check out domains. So all the privacy settings here you choose privacy and this is it. I'm going to the least this one. I'm not going to buy it. Okay, so this is now my order. I want to buy this domain name and this is it to click on. Continue and you can buy your branded domain name. I'm going to copy this. Spend the domain name first. Then I'm going to click on continue. You endure because it card or your payment information and this is it. You add your payment information and you buy you bend the domain name. Now I'm going to show you how to add this branded domain name to your shop. If I store you go back to certify that sport in here you click on online stores, you scroll down, toe the maze, you click on it. Here you have two options. Either you choose to buy other my name from Shopify. What you choose to connect existing domain name domain names from Shopify are a bit expensive. That's why I use Nemsila toe by my domain names. So I'm going to click in here. I'm going to write my branded domain name and I'm going to click on next. So now you see this You have to change the name Sheila Settings Toe fits with these requirements. Don't worry. I'm going to show you how to do that. So you go toe Nemsila in Here you go toe domain manager. You click on your domain name you click on then a sicker than here. He's screwing down to find Shopify. This is it. This is Shopify and you click on, apply template and you click on Accept. And this is it. You go back to your ah Shopify store and you click on OK and you don't forget toe, keep the, um, direct all traffic toe. This domain name checked Shopify needs 84 hours a process to domain name. So you just have to wait until you domain name will become available in your start. Okay, when it's available, which is something like this. Now I'm going to show you how to get a branded in the address from Name zero. As I told you, it's a free branded email address. It's very professional, and it will look good on your store. So how to do that? You go back toe, manage my domains, you creek on your domain name, and you get back to this page. And here you click under email forwarding. You click on confident, okay, and you choose to add an email address. You can choose, for example, contact. Add to the store name. You want all the emails sent to this email to be four border to your email address or Gmail or whatever you re client will see this they will send their emails to this email, but that females will be in reality going to your email address. So just like forwarding emails from any mate another one. You're right here. Your email address, like this one, for example, blah, blah, blah, and you click on submit and this is it. Now we will have a branded email address. You will add it, and you can add a tour store. So now we have seen together how to add a brand, a domain name and how to get a brand of email address. I'm going to show you how we're to add your email address and the next video, and I'm going to show you how to start working with Shopify in Easy and Quick Way ST John and meet me in the next video. 12. How to create and manage collections: Hi there and welcome to this lecture. And this lecture we are going to talk about collections, how to organize them, how to create them, and many other things. The first thing that you should keep in mind while creating good collections and while organizing good products into collections. Collections are meant to help your customers navigate your store. So this means that because your collections should make sense to your customers and to help your customers to reach to what they are searching for. So for example, if you are setting candle's at perfume and face masks, for example, you should be organized in good collections in a way that makes customer journey easier on your store. Which means you should be putting their products, that they have the same purpose or that they are similar and the same collection. It's very important to organize your collections because if you have all your products everywhere without collections, you will make it very hard for your customers to actually enjoy the experience on your store. So always remember to organize your collections in a way that makes sense to your customers and in a way that makes your customers experience better and easier on your store. So to create collections, you just go in here to products. And under products, you go to collections. This collection is the homepage collection and by default here, don't touch it for now. Let's now go in here and click on Create Collections. And let's say for example, I am on my knitting and needles stored and I'm selling knitting yarns and knitting needles and eating accessories. So my first collection would be, for example, I would create a, create a collection for for, let's say your arms. Okay. But not only that, I'm going to make my collections even much more precise. Let's say I have a lot of yarns that they are made out of special kind of fabric. Or maybe let's say for example, I have a lot of red the arms. So I would be creating a collection. And I will be calling this collection with the name of this, this type of products. So let's say, as I said before, I have a lot of yarns that they are organic. So I'm going in here too tight it and I'm going to name my collection organic yawns. Aki. So this is my collection title. If you are optimizing good steward for SEO and if you are trying to rank higher on Google, you should be taking very good care at your title and description and every word you write inside of any of your pages. But there's another topic for another course. It's not the topic of this course. Let's say this is your collection title. Now in here, you are going to fund your collection description based on your theme. Some themes support text inside of a collection page. Others don't, but let's say you theme does. So in here you should be adding your collection description. And inside of this description you should be telling good customers why you haven't. Collection. What's, what are the products that they can find inside of this collection? So my collection is for organic yards. So for example, I can tell my customers that in this collection they can find yours and multiple colors. They are all organic. They are, for example, I can't talk about the different colors, the different projects that they can made out of these yarns and so on. Even inside of this description, you can link to other connections, you can link to other products and so on. But the most important thing is to add a description that's meant to help your customers. Always keep your customers in mind while you are doing anything or your story. Your biggest asset as your customers, your customers are your through fortune. So you have to treat them in a very good way. And you have to always keep in mind that you are here to provide value to them, to help them, and to make them love you and love your brand. So in here you write to description, I'm going to write anything, let's say check out. So I have written is very small description. But if you are, this is actually a store that I'm going to use. I would be writing a bigger description, much more organized one, I will be adding more information about the collection and so on. If you want to get inspired about what to write inside of your collections, I recommend you to go to big brands and new niche and to see what they are putting inside of your data collection pages. And to get inspired, always remember that big brands and big names, they always hire copywriters to help them out with writing the text. So it's always good to search for them and get inspired from them and learn from them to see what you should be including inside of your collection pages. So in here I have the title and the description. Now let's say I want to modify the stacks and commit to organize it. For example, let's say I want to change the text size in here, I can choose between these different styling. I recommended to keep the default style, which is paragraph. In here. You can make some words in bold, for example. In here you can make it italic, and in here you can underline. And here if you have several points, you can click in here to make them bullet points same for numbering. In here you can add out dent and indents. Let's say for example, I want to add an outlet and here I didn't, then in here I do like that. And here I put it back to its place. In here I can choose the alignment of the text always for big paragraphs. For big text, I recommend you to keep the left alignment because in this way, you make it easier for your customers to read your text. So don't choose the center aligned. Use the left-hand line that inhere can choose the color of your text. You can even choose a background color for the text. And if you want to add a link, Let's say for example, I want to link for where, especially on, in this collection, I go in here, I select the word and I click on the link in here. And I insert my link in here. I can choose between showing this link directly on this window or on a new window, which means when I click on this word in here, either I am taking, taken to a new window or I stay in the same window. And in you and your website opens. And here you can choose to add a table. Let's say I want to answer, insert a table, usually in collection pages without tables, but let's say in a product page and you want to insert a table, you click in here and you answered that table. And a few have already a table. You can change that, that say I have this table, for example, I can modify the size like that. And I can, for example, choose to add a row. I click in here and I click on Insert row above. I can choose column before, so on. So this is how you change your table. But as I said before, use and collection pages, you won't be adding any table. So let's remove this. Now let's say I want to add an image inside of a collection page. I click in here and I insert an image. I have first upload the file and I insect damage. If you have already products, you can add a product image from here, or you can choose to put the URL of the image and that will be uploaded in here. If you want to add a video, same thing you have, you have to add the embedded snippet, snippet box inside of here. If you are hosting good videos on YouTube, when you try to share a YouTube video, YouTube gives you the option to copy the embedded code if you are using remains the same. We may give, gives you the option to copy the embedded code. You put the code in here and the video will be showing in here. Okay? And in here, you can choose to clear formatting and go back to the normal formatting. Okay, After you finish all of that, you finish writing your collection page. You go in here, collection description, you go in here and you choose your collection type. You can choose between manually creating the collection. And you can choose between creating automatic collection. When you choose manual collections with it means that you have to add your products manually to the collection. Okay. When you choose automated collection, you mean it means that you are using some kind of a rule to add the product, your collection. I like to create automated collections because are easier and they save me a lot of time. Okay, I can choose any heat, for example, my condition to be, I can't choose any condition on all conditions. If I pick on all conditions, it means that for a product to be added to this collection, it should verify all the conditions listed here. If I put any condition, it means that it's enough that a product only verify one of these conditions to be listed in this collection. So in here you can choose between choosing the product title that can contains, for example, yarn. So in this case, I'm saying that if a product title has the word yarn on it. It should be added to this collection. I can, for example, choose u to be equal to exactly. But this doesn't work in the case of a title because you wouldn't name autofill products, yarns. It can be starts with, ends with does not contain, and so on. Now, let me add a different condition. Let's say for example, I want to have a product type. It should be equal to a. This works when you have different product types and you have already entered your product types. Inside of your product. The products you go. And here you can also choose products price. For example, let's say we are creating a collection for products below $100. We can say for example, here, at any product that has a price lower than, for example, $100. In this case, each product that has a price less than $100 will be added to this collection. So you can see you can create multiple ways, multiple collections with a lot of conditions. The most important thing is, as I said before, to keep your customers and mind while creating these collections. Okay, after you finished with the conditions and here you go in heat and you edit your website, SEO, title and Meta description. As I said before, this is a whole topic, but if you are doing SEO, it's where you place your page title, your description, and in here you add, add. Let's say for example, you're changing, you're changing direction of your collections, which is something I don't recommend. But let's say for example, I'm changing this. I can add, for example, like for example, red, let's say so, something like that. So now I have a different URL then that octet. But if you want my opinion, have the title as you want it to be, include the same title in here and occluded and here, you have to know that this one in here is the title that shows on Google. So it can be bigger than this one. Okay. Because it's the one that shows in Google when you search for something, It's not the same as this one. Okay, So you enter this, you click on Save and even at the future and the future, if you go in here and you change, they are L Shopify will be redirecting directly from the audience, from the object L to the new URL. Okay? In here you can choose to clarify, clarify why where this collection is available. Maybe it's available on your online store only, maybe it's available on your Instagram shop, maybe on your Facebook shop and so on. You select from here, he had to select a collection image. Also depends on your on your seam. Something supports images, collection images on the collection page. In this case, you have to add an image. If your theme doesn't support a collection image, you can skip this part, but I highly recommend you to add an image in here and to modify the text of this image in order to optimize collection page for SEO, I'm going to click here on Add Image and I'm going to show you quickly how you change the alt text. Let's say for example, this is my collection image. I go in here, I click here, and I change the alt text. Okay, So this I'll, text should be, should contain the keywords I'm working on. And to be describing this image, after you finished everything in here, you click on Save, and now you'd collection is created if you have chosen the automatic rules, your products would be directly added to this collection and you won't have any problem. Okay, Now going back to our collection, now in here you can see my first collection and you can see the product conditions. You can create as much collections as you want, but also one more time, create the collections that can help your customers. In here you can choose to select, for example, this and do bulk editing like if you want to make collection available, collections available at the same time, or maybe delete collections or maybe added collections. You can do that in here. I'm going back in here. Here you can filter the results by the availability. And here you can filter by type and you can sort it by alphabet and so on. Or you can even go in here and search for your collections. So this is it for collections. Collections are very important for your store performance and for your customers experience. This is it for this lecture. I hope it will help you to create awesome collections and to always keep in mind that your main purpose is to make your customers happy and satisfied. State on with me and let's meet in the next lecture where I'm going to show you how to start adding your products to store. So stay tuned with me and let's meet in the next lecture. 13. How to add products to your store: Hi there and welcome to this lecture. And this lecture I'm going to show you how we can start adding your products to store. And I'm going to add a product produced so you can see all the available options and you can see how you can do this and the best way possible. So going back to our Shopify dashboard, we go in here to products, and you go to all products and we click in here on Add a product. Okay, So we are adding our products in here. The first thing that you should be filling is your product title. Your product by title should describe what your product is about at the few, if any brand you name your products like each product has a different name, you should be putting your product name in here as well as some details about the product, but keep it short and keep it straight. Let's say for example, and here is our product I'm adding is red organic yards. I'm going to click in here, red lights in here. That organic cotton yarn for example. So this is my product title. Once someone read this title, can easily know what I'm saying in this space, what this product is about. After your product title, you should be writing your product description. If you are optimizing your store for SEO, you should be taking a lot of time into writing big descriptions. But even if you are not doing that, even if you are not optimizing for SEO, stellar descriptions are very important and it's estimated that adding a good description can increase your conversion rates, which means the number of sales by 70 percent. So it's not something that you can play around. You have to write good product descriptions and I highly recommend you to take that time and to rising. This description is not the same as with the collection page in here. You can actually write the descriptions and people are used to have big descriptions inside of product pages. However, while writing this description, take good care of formatting, which means use boiled, use bullet points she was numbering anything to make your description easier to be read. Okay. So you add your description in here and you modify it. I'm going to write anything and I'm going to show you how to modify it. So okay, So I DO this one description for this product for food, if you are a product that you are adding just told you for me, taking much more time and to writing the description, you should be going to big brands in your niche. Search for their descriptions, see what they are saying. Get inspired, include everything you found that inside of this description. So you go in here, I'm going to organize this a little bit. So for example, I started my description with a question. I'm going to make it bold and ongoing, for example, here toward but the fact that it is 100% organic, I'm going to show you something in here. I mentioned that this yarn has different colors, although in this product I'm only including one color, which is that at this is a red organic cotton yarn. But why I did that? Because in here I can simply. Select, and I can link my black organic cotton yarn in here product because what if someone landed on this page and she wants, for example, to buy the black yarn, It's very nice to link to the blackboard and here also to the white 11. Let's say for example, an additional offering yarns. I'm also offering patterns and I'm selling patterns are going here and I'm link two of my patterns, patterns that I have did using the same yarn. This is what we call it interlinking. When you mentioned other products or other pages inside of your description. And this is something very good because it increases your a pageview and people start going from a page to another on your store. So as I said before it, if this is an actual product that I think to my store, I would be taking much more time into writing the description and into including everything that I should be including inside of this description. Each niche is different. So if you are running a store where you sell iPhone covers, you will be talking in a different way than if you are running a store where you sell water bottles. That's why when you pick, when you know your niche, when you know it very well, you should do your research. See how to talk with your target audience, what you should be including inside of your description and what your target audience interested about. If I am editor, I would I be interested in the length of the arm, maybe on the feeling on their own, maybe on the colored degree, and so on. So you have to do your research, you have to know your market, you have to know your customers, and you have to write a description that includes everything you audience wants and needs. So this is it for the description editor, and he works in the same way as the collection page. After you finished in here, here you add your product images. Okay. I recommended to have several photos for the same product because when people are shopping online, they are not being actually, they are not actually able to see the product. It's not like stopping and real life. So what are they miss the most is the ability to actually feel the product and to make sure that the quality is good, definition is good, all of these details. So giving, providing images will make your users experience that battle because your customers will be able to see the products from different angles. They will be able to judge the products. They will be able to see the details that they will be able to understand when, what this product is about and how it works and so on. And also by providing a lot of details, You make it easier for you because you will get less the questions from your customers and you will get lower refunds and numbers and returns numbers because your customers made much more informed decisions. So include a lot of photos for your products. The more complicated your product is, the more information you should providing and the more details you should be providing. Keep that in mind. Also including lifestyle photos is very good because they give a different feeling about their product and they show the product in real life. So in here you include your photos and as the same, the same thing that we did for your collection images in here also, you should be adding the alt text of your images and order to include keywords related to what you are setting. So I gathered some random images from the Internet from Pixabay and I'm going to add them as if they are my product images. I'm going to click in here on Add Files. And I'm going to add these images. So these are random images, okay, Remember that? So I'm adding them in here. It's better if you name the images files by something that makes sense. So it can be, for example, cotton yarn, that cotton yarn and so on. After you add them in here, the first one in here, the image you put in here is the one that we'll be showing on your store, the first one. So it's better to have your direct product shot in here. Let's say for example, I'm going to put this one. And in here I can click and I can add text in here you should be including irrelevant keywords, something related to the image at your product, okay? And you can add as much as you want images into future if you wish, and so on. If you click in here, you can, for example, read this image or delete multiple images at the same time. After you add your images in here, you go down in here and you put a pricing. So here you have the item price. If this item is on sale, you put the price and the compared to price. If it's not on sale, you simply put the price, let's say it's $10, Okay? And in here, you put your costs if you wish. This is what helps you to deal with financial, financial side. If you wish, you can put it and you can click on charge taxes on this product here and here you can manage your inventory. So you put your stock keeping unit in here and your barcode and use abuse, so on. Okay, Here you can choose between letting Shopify Treg the quantities, or between selling even when you are out of stock. So you can decide, for example, to sell this item even if it's out of stock and you tell your customers that it's out of stock and it needs some days, two more days to arrive. You can do that. And in here you add quantities that they are available and the weight of the product for the shipping, you add some other information in here, and in here you add a variance. This would be another topic for another lecture. But in here you change the variance. So if you have a product with three colors, for example, you can be doing that in here. In hero change that SEO information about your product, the page title, the description, and the URL. So once you've finished with everything in here, you go to this bar in here. In here, you can choose a product type. If you didn't enter any product type before, you can start adding your product types. And in here you change the vendor if you want. And in here, you can add this product manually to a collection if you wish. Or you can add a tag for this product so you can add it manually to a collection. So for example in here you can address and you can create a collection that combines all that adds yarns on it. So for example, you create a collection with a condition where every yarn with that attack will be included inside of this collection. So thanks, can help you to create collections. You can do that from here. And this is it in here. You can choose whether to activate a product or to keep it as a draft. And in here you can choose your sales channel, whether you want to sell this product on Shopify only or maybe on Instagram or maybe on Facebook and so on. And you click on safe. And this is a, so this is how you create your products. And the next lecture, I'm going to show you the variance and help set them up. So stay tuned with me and let's meet in the next lecture. 14. How to add and manage product variants: Hi there and welcome to this lecture. And this lecture we are going to talk about variance and how to add them to your product. So here I am again inside of my product page. I scroll down in here two variants and I click in here. Variance means different options of the same product. For example, if you are offering the same product and multiple colors or sizes or so on, you should be adding this inside of variance. So I'm going in here to choose, for example, colors. You can choose between all of these type of variance. I'm going to pick color and I'm going to write in here, for example, red, yellow, pink. Okay, so I'm adding my colors. Great. I'll go in here and I save this. After saving, I go back to the variance in here, I click on the variant and here I changed everything about the variant. So for example, I can add an image for the variance. So once someone is choosing this variant, he would be showing, seeing the image associated. And I could change the price, the details in here that shipping and so on. And I can do the same for all of my values. And this is how you modify variants. You can add multiple variants, not only the color, so you can have colors, sizes, and so on. So this is a tort of this lecture. I know it's a very small lecture, but providing variance is actually something many people are interested about. Some brands prefer if they have, for example, multiple colors and they prefer to have one product image, one product page for each of the colors. So for example, in the case of this yarn may prefer to have read your product and yellow yarn a product, a product, other brands prefer to keep all the ions. For example, if this is the same ground and multiple colors, they prefer to have all the ions inside of one product page and offer variance depending on the color. So depends on how you are running your business. I prefer to have all the colors and inside of one product with what offering variance. Unless you are optimizing for SEO and you are targeting for color based keywords. In this case, it would be a totally different subject. So this is it for this lecture. I hope it will help you to create variants for your products. Stay tuned with me and let's meet in the next lecture where we are going to talk a little bit more about how to assign products to collections. And I'm going to make this super clear for you in case something is left on clear until now. So stay tuned and let's meet in the next lecture. 15. How to search for themes and what to look for: Hi there and welcome to this lecture. So in the previous lecture we have seen the things that you should be looking for in the theme you are going to pick for your stored in this lecture, I'm going to show you how to browse for themes, how to check out several themes and how to make up your mind. So here I am inside of Shopify themes. These are themes provided by Shopify and by third-party suppliers. But anything that's in Shopify themes is approved by Shopify. You can also find themes outside of Shopify themes. However, I recommend you to start in here if you didn't find what you are looking at and here you can go to other markets and search for outside Teams. However you can stick with at the end, you will find at the Shopify themes that are many themes and many, many of them are free and many of them are very awesome. So here I am inside of Shopify themes and here I can browse for my themes either by going to collections or by going by industry all by picking all themes. If we scroll in here, you can see that and here you can click and you can directly go to exploring themes. And he is Shopify is recommending some of the themes that they are blending this week, for example, and so on. You can scroll in here, see what Shopify is recommending. However, I recommend you start either to go by your industry or to simply browse all theme and start filtering from that. So if you are into a minimalist style, you can find it. This is a pipeline theme. I actually use this theme several times. It's, I love it. It's very easy to be used. It has many options. It's a good film. If you scroll down in here, there are also other themes. For example, here if you are into plans, this could be an option. It's better if you start with a team that looks like the stall you want to have. And this way you make it easier for yourself to be able to modify the team and get an idea about how you could use TOR will look like. So you keep scrolling as you can see, they are showing us different options if he can choose from them. So I'm not going to pick any of these. I'm going back to the top in here and I'm going to click on Explore themes. Okay, So these are the themes provided by Shopify in here. And I can filter either to see the fray free themes or to see the paid ones. Okay, I recommended, recommended to check both because choosing a good theme for your store is something very essential. However, if you earn our budget, it might be very wise to go with a free theme. And if you have some experience with coding, you can do a lot with a free theme. However, if you have some budget and you want to take this to a next level, I recommend you to check the Paytm. Usually they hold much more options and they are faster when they load and they look way professional. So these are free, free and pay theme here you can choose depending on your store types. So if you are selling on a single product, you can choose in here, if you have small catalogues, which means if you are selling a limited number of products, you're going to go in here. Have medium catalog you go in here. If you have, if you have large catalog, if you have a lot of products that you are going to sell, you go in here. Here you can choose the layout style, style, which means it's wide. If it's a grid, we are going to see that if you wish later on here you can filter by the options that are available inside of your product page. So if you want to have a theme, use a theme with that offers dabs in the product page. You click in here and you filter by this option and so on. Here. You filter depending on your homepage, you filter depending on the navigation. And here you filter depending on the marketing thing. And here you filter by industry. While I recommend you to start by industry, then you explore from that. Or you can start from nothing from the scratch and take everything. It depends on how much time you have. So for example, I'm studying knitting, knitting products. Let me go in here and see if there is a section like that in here. I have art and photography, clothing and fashion, jewellery, electronics, food, home and garden furniture, health, sports, toys and games and the others. Well, I thought I would pick jewelry and accessories, for example, as a start because my exactness is not that. And I will be checking also, maybe art and photography because there is an, an art side of being of nothing and doing crushing cutting. Let me start with this industriousness I can want from that. So as you can see now, I'm seeing just takes few seconds to load. I'm seeing all the themes that are in this, in these industries. I'm going in here and I'm going to pick three themes. I'm only seeing the free ones. So this is the first one, for example. This is the second one. The third one, this and this. Let me, for example, start with this one. This is the minimal theme. I'm here lending inside of that theme page. Okay, so this is a free theme. And here I can see that I have three different styles. I have the vintage, the fashion, and the modern. Okay, I can start with the steam directly or I can choose to view the demo in order to get an idea about how my star will look like, I recommended to always check that I want to make sure that your theme is mobile friendly to get an idea about how you store will look like. And remember with the free themes, you don't have a problem. You can download the team, use it if you didn't like it, you can move to another free theme. You again see what makes this theme different. For example, you have the slideshow, the product image, zoom the Homepage Video, product recommendations and the product filtering they are telling you what are the strongest point about this theme. And here, here you have also things about the theme. And here you can see stores that they are using this team. And this is a section that I highly recommend you to check. Because when you go to the stores, you will get an idea about how far you can go with your theme. And then we'll, you might not be able to see everything. So it's always good to check out other stores that they are using your same theme. If you go down in here, you have the reviews. And I recommend you also to read all the reviews, at least three then negative ones to know what you are dealing with. So once this is finished, let me start with the first thing to do and it is to check the demo. I'm going to click on View demo. And as you can see here, I can choose between a viewing, their desktop view, or the mobile view. Okay, so I'm going to click on their desktop view. I'm seeing it now. This is the homepage. Here I have home, I have the shop, and I can see that I have a menu and I have an under menu, which means I can have my first menu then my second menu, which is something many stores recommend at need. And here I have my journal, which is something similar to, I guess blog. Here I have a search bar. Having a third while search bar is actually very important. However, this search bar is the traditional one. At some themes offer some more advanced search bars. And you can also add an app from Shopify store to offer you more advanced search bar. I recommend you to go with the advanced one if you want to be to get the most out of the search because the advanced one would be recommending products and doing some smart thing instead of only doing the normal search. Here you have the cart. So here I can scroll between two slides. For example, this is the first one and the second one. It I see, for example, that, that I have one button on the homepage. For example, if you are selling clues and you want to have a man and woman collection, and you want to have two buttons, he, two buttons in here. You should be looking at a theme that offers this option to have a big image with two buttons and not all theme offers, offer this. So that's why I am telling you that it depends on what you are looking for. But this is a small example. If you want to buttons on your home page slides, you can do that with all team. So you should be picking a theme that already does that. Now scrolling down. Now scrolling down, I can see the collections. They are the collections. And here, here I have the subscription box, which is something I like to have on my stores. But I would prefer if I can add an image in here, for example, or I can have an image as a background. So I should be looking at other stores that they are using this team to make sure that this is something I can actually do. And here I have the follow us the newsletter in here. I can also go to the collection page and see how the collection page look like. For example, as a first side, I don't see text in here which is something bad because I prefer to add some description instead of the collection page. I would need to investigate more to make sure that this option doesn't exist on the steam. Here I can see that I have the filter option which is something good, also same here. So these are my products. Now let me, for example, try to see the product page. This is the product page and this is actually where I focused almost because I need something, some very precise things on this page, make sure that I have a good conversion rate. So the first thing I'm not seeing is that the layout is not that attractive. I'm not liking get too much. There are no tabs. I prefer to have tabs because I don't want to put a big description inside of my product page. I prefer to divide my description over different tabs. I prefer to offer tabs, for example, for shipping for returns or description for how to use it. I'm going to show you some stores, some themes with this option. So as you can see, this product page doesn't look exactly like how I wanted, but let me give this theme and other option, let me check and others die. For example, let me see whether fashion style, how it looks. It's almost the same. Let me go to, as you can see here, for example, these are two sections here we have the location. Let me go in here to one product page to see. So okay. I'm not saying that I have the depths, which is something good. I like to have depth. I like this layout better than I like the other one. It looks better, but still, let me go in here and pick the third option, the vintage. Okay, so let me go for example, to this option, to this product. Here I'm seeing a different layout. The good thing is that they have a, you may also like section, which is something you should be looking at in your store. I would need to check now the mobile view, which is the most important thing about anything. So as you can see here, the mobile view is not that great. I'm not liking it too much, so I'm going to search for other things. I'm going back now to my Shopify in here. I can check that the other stores that are using my same theme. So this is a story that's about photography or both cameras. So I can see that the layout is very simple. Okay, let me go to, for example, this product to see how does it look. So they have a small description. It's not bad, but it's not what I want. Okay, so let me go back now. So let me go back in here now and let me go to Shopify themes for the second time. And this time I would be instead of filtering by industry, I will be filtering by Options and I will be picking some more professional things. So I'm going to pick single product and I'm going to pick paid. Okay? So let me, for example, check this one. So this is a theme. It's for $180. Almost all Shopify themes are between 140.180, something like that. I'm not sure why this is the price, but all the theme that I had teams that I have worked with on this range. So here we have four different style. We have the home, that deck, that close and traffic. Okay, let me show you this, this demo in here, but before that, let's read a little bit in here. They are telling us that it has an optimize. It's optimized for single product stored. It has modeller style homepage. Let's check what does this mean? It has customer testimonial, so you can add sections for customer dishonors, which is something very important. We can add everyday on the homepage. It has a wide layout and it has a frequently asked the question section. So these are things that you might be looking for. So this is good. I'm going to view the theme. So the first thing I'm not seeing is that I have an announcement bought in here, which is something I like in themes because this announcement bar helps me to deliver some kind of messages to my clients. Let's say for example, I am offering $10 for Christmas. I can do that in here. I can change the color to red and offer something for Christmas. For example, let's say I'm offering free shipping on domestic orders. I can do that in here and so on. So also the wide, otherwise the layout is very nice because it fills all the screen, which is something that wasn't available. And the older a theme we have seen. So this is super important. The layout is very professional. If I click in here, I see the menu. Usually personally, I prefer to have the menu in here. I don't like sidebar menus. This is a preference of mine. I've never used this one. I'm not sure how much it influences the conversion rate, but I don't like it as from a user perspective, customer user-friendly perspective. I don't like it, but feel free to try it out a few, like it. Okay, Here I have one button and that leads me to my products. And here I have the slides. As we thought, as we said before, this team is perfect for R31 products. As you can see, there are selling one product and different colors. Okay, and here they are telling us about why. This is a section where they should be telling us about the brand. Here we have these three elements, which is something nice. Here we have the product page or at the end, but it on the homepage for people who want to buy directly from here. And here we have other products we think you might like they are related product to the main one. And here we have the blog, we have the subscription box and a footer. Now, let's go to the product page and see what you are, what they are actually offering, okay, so as you can see, there is something very important that you need to see is that when we moved from there, sorry. When he moved from here to here, we were seeing seeing all the variants of the same product. We were seeing them as different products, right? But when I went to one of these products, I'm seeing them all inside of one product page, which is something awesome because on your homepage you are, you are able to tell you the customers that you have multiple colors, but at the same time you are combining them inside of one product page, which makes navigation way easier. So if I'm on the homepage, I saw, for example, that Brown do that and I went to it. Then when I'm in here, I changed my mind and decided to take the green one. I can directly choose from here, okay, So this is something good. Having everything inside of one product, one page is very elegant and very organized, but also it's very good for converted it to be able to add a different variants to show the different variants inside of a collection page or on side of the homepage. So this is a plus for this team. I can pick between the size, the color, and I can add a product to the cart. And yet there is a small description here. I have similar product and this is it. Let me check now the mobile view, not that fan of this mobile view, but let's go with it. Now. Let me check another theme this time. But this time I'm going to pick one thing I actually like, and I'm going to show it to you. Okay, so this is a theme that I like for many reasons. I think it's very professional. It has a lot of options and it can save, save, save you from downloading a lot of apps. So this thing is called prestige and offers three different layouts. If you want to check the demo, I'm going to stay with this one. As you can see, it has a white wildly out. Also there is also in the homepage, you can add two buttons inside of your homepage, inside of your image. So if you are going doing man and woman, this would be perfect for surely have the sliding in here. You have this very elegant, very elegant headed. And as you can see in here, I can add images and products inside of my, of my tabs. This is something many people looks, look for oil. So I have the year they bought the announcement board. If I scroll down in here, I have this awesome features. Feature. I have the collection, okay? And I can inhere choose between man and woman, which is something very, very nice because I'm saving space, but at the same time, I'm, I'm making it way easier for me for my customers to browse the store. I am offering them my best sellers. Then I'm filtering this between man and woman very easily. So this is very nice. Here you can click to shop all the items as you can see when you scroll down there is this awesome animation that attracts customers. Here. We can also choose a collection here, the same thing for example. And here for example, we also have a section. Let me scroll down more. This dialogue. And this is something I love very, very much and that is shop. They look so here they are showing, showing different products from the store. When I click in here, I'm seeing the product. When I click in here, I'm seeing the product and I can view the product and I can edit, add it to my cart. And here I have the blog. And as you can see, everything is very, very elegant, very organized. And here I have the testimonials and here I have a story, also, a very nice section and so on. Also I have a pop up, a, it's actually, it's not pop-up, it's a flare fly out for my subscription box. Also very nice, a very good option to be added. Now let me show you a product page. So this is the product page. I hope I like the idea of having the images in here. As you can see, the navigation is very smooth. I'm in here. I read the title. I have the price, I had description, I have the adiabat add to cart and the buy now and I can move them above the description by the way. And I have here that tab to add more, read more information and here I have the more information. So as you can see, if this thing is very organized and very clean and heat, I can't, for example, add this product to my shopping because it's recommended in here. So as you can see, this is kind of cross-selling and it is already embedded on that theme and so on. We have also, you may also like and we have also a decently view. So this team is one of my favorites, but there are many other themes on the stored. There are very good. So you can pick any one of them. Let me check the mobile view, and the mobile view is good. But I also think that it can be better, but it's a good, it's good. Okay, so now let's go back to the Shopify Theme Store and let me pick any free theme to work with because I'm not going to buy a theme for this exact the stored. I'm going to click on Free and I'm going to pick all the free themes. So I like to have wide layout. I don't like small layouts. I prefer to have wide layout. So either I would go with this one or I would go with this one. I will choose this one and I will add it to my store. Okay, so let me click in here and start with this team. Let me pick my stored URL. So I have signed in. Now I'm going to click on Add theme. If you want, we can check the demo. Let me check the demo for you. So this is a demo. It's a very straightforward, very clean theme, but it's not that professional. It doesn't hold a lot of options, but still it's a good thing to start with. So I have the wide layout I have in here, a section with decks. I have the blog, I have the features, broad picture of the product. And I have these testimonial section or just something nice. And I have now in here these options. Let me check one product page. So this is the product page. Okay, I'm going back and I'm going to add the steam to my store. So now the theme is being added to minus 2. This is a one-click and that is on my store and I can start working with it. So this is the team, it's already in here and now I can start customizing it. So the set for this lecture, I hope it will help you to pick a great employer store, state on with me and let's meet in the next lecture where I'm going to show you how you can customize this team and how we can start working with it. 16. How to check themes directly from shopify: Hi there and welcome to this lecture. So in the previous lecture, I showed you how to explore the Shopify Theme Store and to find a good theme for your story. And this lecture is going to be a very quick lecture. I'm going to show you how you can do that directly from your Shopify dashboard. So in here you go to online store. Under online store you go to Themes. And this is where you have your theme section. As you can see this theme I have added in the previous lecture. So it's the beauty theme and it's now live and active. However, if you want to change this team, I could go in here. I can either upload that in if I'm working with a third party theme, which means if I'm buying the theme from outside of Shopify, I can be uploading the theme from here. If I want to explore Shopify themes directory, I go in here and I click on Explore free themes. And I can explore the three themes from here. Or I can go from here to visit the Theme Store. So these are the things that you can do from here. Here. This is my theme, the one that I'm working on. And I have two options. I can take actions whether to preview it, publish it, rename it, duplicated, download the theme file, edit code or remove. Okay, Here I have the same options. So this is from where I can start editing my team. So this is it for this lecture I told you it's going to be a very quick one. And the next lecture I'm going to show you how to start previewing and editing your theme. And before that I'm going to show you how you can back up your theme. So if you are now running a store and you are worried about changing things live, I'm going to show you how to work on that before being, before getting live. So in this way, you will be working on the back-end, not at the front end. So stay tuned with me and let's meet in the next lecture. 17. How to backup your theme and work offline: Hi there and welcome to this lecture. And this lecture we are going to talk a little bit about how to back up your theme. So I know that most of you are just starting out so you don't need to backup your theme. But let's say you've already installed the theme when you store it and worked a little bit about on it. So how we are going to back up your theme. So either you duplicate the theme and here you go to action. You'd replicate that theme and you work on the offline version or you download the theme files, you keep it on your PC and then you will have a backup plan. I usually do both. I downloaded the files and I duplicated themes and this way I would have two options. So after, after downloading your theme file, you can, whenever you want to restore your backup, go in here and upload the theme from here. So let's say, for example, this is my current team and I want to change it. What I can do is I can go in here Actions. I can go to duplicate. And now I'm creating a copy of my theme. So let's say you paid for ethene and this team now is offering an update, okay, so you can replicate your existing, existing theme and you can update the offline version. In this way, you will have time to manage the new update and to manage your storefront. So I am replicating this div. It's taking a little bit of time. So as you can see now I have my beauty theme, which is the live one. And now I have a copy. I can go in here and I can choose to rename it. Let me rename it for example, backup theme. I'm usually not that cautious with Shopify themes because I've never had a big problem with restoring any theme or with an ID of having a backup. But if you have some experience with WordPress, you would know that some websites sometimes crush. So we do in order to keep yourself safe, it's always better to keep a backup for the store. So now as you can see, it's taking a little bit of time because everything is happening at the same time. So this is my life theme and this is my offline theme. What I can do now I can go in here action and I can change inside of this theme instead of changing my life theme. So if I have a life theme that's working, I can change the backup or changed a copy. Then when I finished, I can publish it from here. Okay. I'm not going to do that because I don't have a theme already. I'm just starting from 0, but I'm showing, showing you that in case you are already in here and you already have restored and you don't want to mess. You live with your stored live while customers are visiting it. So this is it for this lecture and the next lecture we are going to start with a serious word. We are going to start with customizing your theme. So stay tuned and let's meet in the next lecture. 18. How to change your theme fonts and colors: Hi there and welcome to this lecture. And this lecture, I'm going to show you how to start customizing your theme. And the first thing we are going to customize as your fonts, and later on we will be customizing the colors, everything else. Let me start from here. So I have added this team to my store. It's definitely we have big together. Here I have several actions, whether to preview, whether to rename, whether to replicate, whether to download the theme editor code or other languages. Well, concerning editing that God, this is something that you don't usually mess with unless you are doing something that you know about. So if you add a little bit familiar with the code, or if you need to want to need something that's related to Google Analytics autoclave you or something like that. It's okay to play around but don't mess with that unless you know what you are doing. Okay, and you can click on Customize to go to the editor section. Okay, let me start by previewing the theme. So you can see how my store now looks like. So now my store looks like that because I didn't actually done anything. This is the default theme as it was installed. So I'm going to close the preview and I'm going to start working on it. Okay, so I'm going to close the preview and I'm going back to my Shopify dashboard. Back to my online store, back to themes. Okay, back in heat. So this is a preview here. I have these other options but I'm not going to pick them. I'm going to start customizing the theme. So this is the theme editor and I'm going to explain to you a little bit how this works. So here you can know where you are working. So you are working on the homepage. You can choose to work on their password page, on the product page of the collection page, on the collection list, or on the blog, or on their card, or on the 404 page. So here you know what page you are customizing, okay, So this is the first thing you should know. Here you can undo and redo. Here you can exit. And here you can choose whether you are seeing the mobile version, the desktop version, or the full, full screen. So here I'm seeing them over. Here, I'm seeing that desktop, okay, and I know that I'm changing the live version. Okay, So this is the dashboard from here. From here I have my section That's actions that they are available inside of my homepage. Okay, So those sections are in here. Okay. And in here I have the header and the footer under her. I have the sections in between. So this is the header. These are all my sections and this is the footer, so Hadar sections, footer. Okay, this is something very important. Here I have my theme settings. If I click in here, I go, I go to this page where I have my different settings. Let me go back for a moment here I have the actions, whether I want to edit the code languages, view or view document documentations, okay, some themes offer documentations to help you customize the theme and we make it better. So if this is your case, always check that documentation's wherever you want to add something that's not added by default. Theme. Okay, So getting back to theme settings in here, I can change the colors. I can change the typography, I can change. I can do things with the surge, the social media, the phosphagen, the Add to Cart notification, that checkout, and the theme style. Okay, let me go first to the theme style. Here I can choose between default and between light. Something's offered different teams dies. This one doesn't offer something that the front. If I go in here two colors, I can see the colors that I can't be modifying. If I go in here too. Pornography, I can see how to change the typography and so on. In this lecture, I'm going to start by changing the topography of your, of your store. Actually, each brand should have a set of colors and should have some fonts. So if you are trying to look like a professional brand, you should sit down, take your time deciding what colors you should be using for your brand. You should, you need to pick a some accent color which has some strong color, some light color at the same time in order to have like a palette of colors that you can work with. So it's a very important, too precise your brand colors. And it's very important that you decide them based on your niche. So do a little bit of research, check out what are the best colors. For example, you should be using for an accessory store, or for a pet store, or for a cell phone store. So check out, do your research, pick your colors depending on that same folder. Fonts don't go with the phones that come by default with a theme because believe me, when you change the font, you would whole stored feeling will be totally different. So in here I can change the font, the font for the heading and the buttons. And this is the font of the body texts by heading and buttons. This is the heading and buttons. And this is the body text. Okay, so let me go in here. This is the default one which is the Helvetica bold. I don't have anything against the Helvetica bold. However, I prefer always to work a little bit on this and the tools. Some phones with a little bit of more like, good impression. Let me say for example, I'm going with Emily and I'm going to pick the amoeboid. Remember each niche, if even that your niche will be different depending on you would, even You'd fonts will be different depending on your niche. If I'm going with our very techniques, high techniques, I would be picking different colors from if I'm going with anything store. Okay. Because my audience is totally different. See, so you have to do your research to see which fonts are better for each type of audience and so on. Okay, so I'm going to select this here. You can change the size if you wish, of the adding it takes a little bit of time to load. I'm going to keep it a little bit lower, maybe like this. Let me see how it looks. This looks good. And here I can change my body text. I'm also going to change it to Amelie, but I'm going to pick regular. I'm going to click on, Okay, and as you can see, all my text on the page is now different, okay, some themes, the more professional when one's offer more options in here so you can modify, for example, the heading, subheading the buttons, the body tags. So the more complicated, the more professional your theme is, the more options you will be seeing in here. But it's the same principle. You can change the font of your texts. As I, as I said, sometimes offer more options. So things would be like one flexible. However, with our theme, we only have these two options to change and we have changed them. So this is how we change our typography. Now let's go back and let's talk a little bit about colors. Same four colors, okay, This section will be different depending on what theme you are using. But usually all themes offers offer you the option to change your title, okay, So your colors, so he didn't have the heading and link colors here you have the body text, heap, you have the sales price. Here you have the primary buttons that primary labels and the secondary labels and borders. I recommend you when you pick your brand palette to always give your buttons you're strongest color, the color that must that at a demo stand out because you want your customers to be able to spot your color easily. So if you have, for example, brown, white, and orange and your brand, I recommend to give the orange color to your buttons and always give all of your buttons that same color. Because in this way, you will always be leaking the orange color to their call to action and to the decision. So it's always better to keep this consistent and even in your image, even if you're all marketing, you should be always sticking with your brand colors, brand parenthesis, very important for the branding. Okay, after that, you can change the form fields, which means where people enter their email or their name or things like that. Here, you can add image overlays. Image overlays. It's when an image we have tried using elements. The theme is adding an overlay over the whole image. It's like to lower the sharpness of the colors. You can choose the background, the color text, and the opacity. And here you have borders and lines for the pictures. I'm not going to change anything from that from here, but you can do that later on when I'm starting building my theme, I will see if I need to change some colors, but mainly this is it. Okay, so in here you change the colors and the fonts. And let's see if there, if you have anything on their search, we have enabled product suggestions. I recommended to keep it. It shows you saw vendor surprise. You can do that. You can depends on what you want. Okay, here we have social media and this section, you can link all of your social media pages to your store so you can put your Facebook, your Instagram, everything in here. And we go back in here. And also here you can allow people to share their posts, to treat it on Twitter, autopilot on Tantalus. Here we have the favicon. Fabien is the small little image that shows on that Tabs. Okay, let me show you. So I'm going to leave my view screen. This is the fabric and Aki, if you have a logo you have again, should be a smallest size of your logo or maybe the first letter of your stored or something that's that easy at that nice. I'm going to show you how to create a logo later on, maybe in the next lecture. So stay with me, I'm going to talk about that. So you add that having a year, but you have to make sure that it should be scaled down to 32 by 32. So I recommend you to keep it the simplest possible, maybe your small logo, maybe the first letter of your brand. And this is it. Here you have the Add to Cart notifications. It's a straightforward here you have the checkout, it's if you want to customize the checkout and this would be a topic for another lecture and this is it. Okay? So this is mainly wet. You are going to change and the overall settings of the theme. However, in the next lecture we are going to talk about how to create your logo and your polygon so quick and upload them to our soil and we can start with actually customizing the story. So stay tuned with me and let's meet in the next lecture. 19. How to create a logo for your store: Hi there and welcome to this lecture. And this lecture I'm going to show you how you can create a logo for your story. Actually, that in my opinion, the best option would be to go to Fiverr to hire someone to do that for you because this would give you the most professional option. And I also recommend you to go with several freelancers, not only to go with your first option, because this way you will get several options. And also it would be better if you can offer some inspiration for the people who are doing good logo so they can know exactly what do you want. But let's see stare, you want to design new logo by yourself and you want to take the shortest road. And to make things very simple, the first thing I recommend you to do is to go to hatch full from Shopify. It's a place where you can create logos and seconds for your brand. So you go in here and you click on Get Started. And here you pick your industry. So if you are in fashion, health and beauty, home and gardening, and so on, actually, my industry is not very clear in here. So I would pick it as maybe in here. Let me see. And maybe this one maybe it's between these two. Let me see if there is something else I can add. I think this is it. I'm going to click on Next. Okay, here I'm adding a virtual styles. So visual style like what are the things that I'm looking for? I'm looking for something like that or like that and so on. So I would pick something that looks like what I like. Actually, it's none of the above. My business name as knitting needles. My slogan, I don't have one. I can create one if I have, but I don't have one. So I'm going to click on Next. Here, tell us where the logo will be used. Some, I'm going to pick online store or website, social media. I don't use the discard large surfaces. I don't think physical store, I don't think. And I'm going to click on Next. So they have made these logos for me. Well, let me see if there is something that I like and I can go with something that might actually be nice. Very simple, Very nice. Let me see what other options do I have? Maybe this one is nice, but it's a little bit big. Let's say for example, I decided to go with the one I liked above. Let's say this one. Now I can change that a little bit, okay, so I can modify some things in here, not everything, some things. So I go in here two fonts. I can't change the fonts. For example. If I want to pick this one or maybe this one, and so on. Year I can change the handwriting. And here I can go to colors, and I can change our colors to make them fit my brand colors. Okay. It's not that good, not that good. Let's say something like that. So now I have my logo. I can click on Next and I can download the logo. But as I told you before, I don't think that with this option you will get very professional logos. However, if you want to go with it, if you think that you can find what do you need in here, this is an option that you can use. Okay, I'm going back now and I'm going to show you a different tool. This tool, it's called Canva and I use convert all the time. I use all the time. It's one of the tools either tie lot and it allows us to create logos. I'm going in here and I'm going to click on logo. And I'm going to click on logo and general. And see the templates provided by kava. Kava has a free version and a paid version. And even with a fever virginica, you can do a lot. So I recommend you to try it out. It's an awesome tool. So as you can see here, there are many options that you can start with. Many of them are way nicer than the first tool I have showed you. Let me try to see if there is actually something that's related to anything. So as you can see, there are many things that are related to eating. Maybe this one or this one, or maybe this one. They are very nice. I'm going to pick simply this one. And I'm going to modify it. So this is my logo. It looks very good. If I want to change it, I'm going go in here and see what they are suggesting at other options. Okay? And also I can scroll down and see other options, but I'm very satisfied with this option. Okay, I'm going to change this to my brand name. I can't do it like that. Okay, Sure. If you, if you are designing your own your own logo, you should be taking much more time into doing that. I'm doing that quickly just as an example. And here I have my editing. If I want to change this to fit my blending colors here in combat, you can go in here as you can go to your homepage and you can choose your branding kit, which means you can choose your colors and your brand colors. Saved them in here and you blend fonts and save them in here. C2s them directly whenever you are designing something and you why this is important, because then you are designing social media. Social media posts when you are designing good emails, the graphics, and you are doing anything related to your store. It's always good to stay consistent with your brand, colors and fonts. So here I am. I'm going in here to Styles, and I'm going to click in here on my, my, my brand colors. And as you can see, everything is changed, changing by my colors blend. However, for the header section, we need a logo without a background, and we need something like that for the Facebook page and Instagram page. Okay, so I'm going to download a toolbox ready to copy this one. And I'm going in here, I'm going to show you how we can download this without having the background you go and you to download. And in EDA choose to have a transparent background and you simply download the download this image. Now, I will be having a PNG, not a image with a background. I will make this a little bit bigger. And I'm going to download it like that. I guess I didn't mention that I want the background transparent. Yes, I need that. And I'm going to download this one. So now I can download this one in here, and now I have my logo. Okay, so now I'm going back to my Shopify in years, so my theme editor. And here inside of header, I'm going to select a logo. And I'm going to add my logo. So now I have my logo in here. If I want my logo to be like to have a horizontal, horizontal layout, I can go back in here. And instead of having the square shape, I'm going to do that again. I can go on to resizing and I can choose to resize it. I can simply make it smaller, like this. Okay, and simply download it another time with a transparent background. First-world, if you are doing SEO, you should be changing everything to match your keywords, which means you should be putting goods store name in here, Let's say it collects knitting needles, logo. Okay, and I'm going to back to my Shopify store. I'm going to upload the Senior Design. Okay. I should have clarified before let me drop it before. Let me drop it because we didn't resize it on Canvas, so it would be better FE, crop it in here like that. Going to save. I'm going back to in here, I'm going to upload. And I'm going to upload my new logo. It's a little bit small, maybe. Let me see. Okay, this looks better for sure if this is a store that I'm working on, I would be going back and forth with that, but I'm doing this super-quick. Okay, So this is my logo. Now, let's say I want to take this small ion as my fav again. So what I'm going to do, I'm going to remove this. I'm going to resize this and to 32 bytes to because this is the requirements of Shopify. And okay, it should be 40. I can't decide it online or not a problem. Okay. And I'm going to click on resize. Okay. I'm going to make it alphabets like that. Be good. Ok, and I'm going to download either you keep the background or you remove it. Let me say I want to remove it. I'm going to download this. So now I'm downloaded my fav again. Let me call it fast again. Let me go in here. 25 again, select Image Upload. So let me now try to preview my store to show you how this may say first. Let's go in here. Let's go to view. And as you can see now I have my logo in here and I have my fav again in here. So these are very small things that you can do an automaker store look better. I hope this lecture will help you to create awesome logo. But remember I always recommend to your command you either to use Canva all to go with a freelancer to create a professional logo for your story. So if you have some clear, some skills with Photoshop or with Jim, and you are good with that for sure. Go and design UDL, go by yourself. But if you don't have any scale, when it comes to designing, It's always good to hire someone or to use Canva. So the set for this lecture, stay tuned with me and let's meet in the next lecture. 20. How to create and manage Navigation menus: Hi there and welcome to this lecture. And this lecture I'm going to talk to you about the menus and the navigation and B are going to see how to set up your menus. You go in here to online store it, and you go to navigation. Okay? And you can start creating your menus if you don't know what menus are, I'm going to show you an example. Let me go, for example, to Adidas. And I'm going to show you them angles. Okay, so here I am inside of Adidas. And these are the menus. For example, here we have men, women, kids, new arrivals. This is a menu, okay? If I, uh, puts my mouse in here, I see and other manual, so these are manuals, okay, if you scroll down in here to the footer, these are also menus, okay, So getting back to my Shopify store here by default, I have two types of menu. There are footer menu and domain menu. The main menu is usually the one you use on your homepage. So this is the one that shows in here at the top header section in here. Okay, So in my case, for example, now I don't have I only have the home and the catalog. Let's say for example, I want to include my collections, which is something I recommend you to do. You go in here, you add a new menu. And I like to create my own menus and I call it Homepage menu. Okay, and in here I start to add items. So for example, I add the firstName, let's say it's yours. Okay, So in here I add my yard collection. So I'm going in here to collections and I'm going to pick yard. Okay, Let's say for example, I want to link to a second collection. I click in here and I choose another collection. Let's say needles. I go in here and I pick my collection, my collection link. Okay, let's say I actually have a collection called needles. I want to add a static page which means, for example, contact us or about us or something like that. I put about US in the year. At inside of that ink, I pick to connect with a page and I pick my page from here. Okay, after I finish doing that, I can click on save menu. I go back in here. Let me flesh this. Let me save it before. Then let me refresh this. Let's now go to the header and pick them and you I have created. Okay, I'm going in here to the header and I'm going to pick them and you, I have created, which is the home menu page, and I'm going to click in here. So now I have my own menu in here. And this menu I recommend you to dig back, link back to all of your collections, or at least to your most powerful ones. And also, I recommend you to add an About Us link because people usually like to know about the bread mold before buying from it. So adding an About Us section and here where you leave them to the About Us page is usually very helpful. Okay, and so this is how you do this menu. Same thing goes for the footer menu. You create your menu in here usually and the footer, It's better to put the pages that are less important, like the Contact Us, the shipping, the returns, like the basics pages that your customers need. But you don't want to share a side of your homepage. So you add them inside of a menu like we did with our homepage menu. And you go in here to footer and you link back to the menu. So educated here it shows to show menu, let's say for example, I'm changed suiting the same menu. So now it will be showing in here as you can see. So you can choose that change the heading from here. So this is the experimental use. As you can see, it's very simple to create menus. However, some themes offer some additional options, like to do things like we saw on an adult. It's like that for example, okay, or maybe to include images inside of your, of your, of your menu tabs. This team methadone we are using is not that evolved. So it doesn't offer such, such an option. But some themes does, especially the ones that usually by and a few theme offers something like that. I recommend you to offer to add images inside of your summands. Now after doing that, I want to show you how we can add a sub-menu which needs something like that. Okay, I'm doing in here to my, to my menu, I'm going to add an item menu. Let's call it, for example. Men dread yards. To make it a little bit irrelevant data. And I'm going to link to, let's say this collection. I'm going to add head. And now I can move it like that. But instead of putting it in the same place, I can put it like this. So now this menu as a sub-menu, okay, That's not M and U, it's a sub-menu. Let me add another sub-menu. Let's call it a trial. Let me link to the homepage city. Okay. Let me save. Let me show you now how this looks like. So as you can see now when I scroll down in here, when I click on yarn, I have two options, okay? Some themes offer much more complicated options like adding images, like adding a feature is called lex featured collection, like adding featured products. So it depends on your theme actually, but this is the basic thing that you should be doing and that you can do with this free theme that we are using. So this is it for this lecture. I hope it will help you stay tuned. And let's meet in the next lecture where we are going to see how to change and modify your collection pages. So see you there. 21. How to build and customize your homepage: Hi there and welcome to this lecture. And this lecture we are going to start to actually customize your story by starting with your homepage. So here I am inside of Shopify editor. And this time I'm going to start with the header. Okay, you'd had this area in here. This is the area where we have added a logo and we can decide whether to have the logo on the left or to have it centered. You need to know that this option is strictly related to your theme. So each theme will be offering different options. Okay, let me stay with that F, because I prefer to have it in there. And in here I can change my logo size if I want. I can change the logo but added a logo or remove it. Okay, let me click on Edit to show you what it does in here you can add your image text and this is something important if you are optimizing your store for SEO. Okay, here I can choose them and knew which means what's showing in here. I'm going to talk about Menu later in this course and I'm going to show you how to add your menus. But in here you pick your menu. And here you can choose to show the announcement bar, which is this one. Or you can choose two, so it only on homepage. So either you show it on your homepage or you show it, show it everywhere. I prefer to show it everywhere. Okay, Helium, modify the text that you have over the announcement. Let's say for example, I'm offering free shipping on items on orders above $100. I would say this in here. Okay. Then I can change the bar colors. You can make it black if you wish, or you can make it with your holiday color. For example, if it's Valentine's, Mother's Day, you can be playing around with the colors depending on what's happening on your stored in this exact moment. Okay, going back, this is your header. This section also the header section is very related to your theme. But as a beginning, this is what you have with the team we have picked because it's simple. Three themes. After the header, we have destruction. I know. I want to tell you that all of these sections are sections that you can modify. You can remove them, you can add them, you can do whatever you want with them. But it's always important to keep a layout that are that people are used to people I'll use when they are seeing is stalled to start with a big image, to see first big image with a button. And this is how they are used to see online stores. And you should be keeping yourself familiar with what people are used to. Because in this way you will be ensuring that their experience on your story wouldn't be that difference. You wanted, you want this experience to be different, but not very different to the point y where it become unfamiliar. Okay? So moving forward from here, we have to have this section which is immense with over laid text, okay? This section is usually exist use really in any stall here you need to add a big image. I recommend you not use slides. I recommend you to have one big hero image. So. If you have ever read and if you have products, you should be taking good professional photos for your restored. And this is a photo that you shouldn't you shouldn't be missing. I'm going to select some of the images that I have uploaded randomly from Pixabay. I'm going to upload all of them and pick one of them to be my main image. Well, you have to know something if your brand is strictly related to you personally, which means if you are the literal in this case, if your face is your brand's face, it's not bad to add your image in here. It's not bad to be your brand face. So if your brand is very related to personality, to your brand, pers personal brand, I recommend you to be present in your store and your home, your hero image, as well as a place where you can be. So I'm going to choose this image, for example. Usually it's better to add an image that shows your products or give an idea about your products. But it's better to have a lifestyle photo because usually lifestyle photos are more attractive. So I might be using this and maybe this one. And depends. Okay, let me go with this one. I'm liking it. Okay. I'm going to select this one in here. I'm going to choose the image alignment, whether I want it to be on top, whether I want it to be middle or whether I want it to be button. Okay. I'm going to stick with me. Yeah, I changed the layout so I wanted full-width or fixed with let me see the difference. I for sure wanted full width. Okay, in here, as hot in here, the height and the width and height. And here I choose the height whether I wanted large, but I wanted small or medium. Usually I take this decision based on the image, on the photo, but I prefer to, to make it fill the whole screen with keeping a small space to let the viewer know that there are other sections below it. So let me offer an example. Go with medium. It's not, doesn't look good. Let me go with large. I guess largely looks good. I'm gonna, I'm gonna start with, stick with this one. Here. I can choose the text size, okay, whether it's medium or large, I'm going to keep the large size. And in here I'm going to add my heading. Heading should either be used your brand name or maybe something that makes your brand stand out. But let's say I'm going to keep knitting needles if you are not sure what to put in here, It's always good to go to other stores in your niche, maybe big brands and get inspired from them. So I'm going to need to put knitting needles. And in here I'm going to write something that should be related to my brand. And here you should be focusing on what makes your brand different. So if, for example, you offer organic organic yarns, you should be mentioning that in here. You should be mentioning that things that make your brand different from other stores, from other brands. So this place is a place where you should be, it should be leaving the biggest impression on your customers, on your viewers because this is the place where this is the part your customers will see first, if I go to a website, this is the first thing I will be seeing on your homepage. So you should be making the biggest impression app. Okay, so put something in here that point out what makes you special. Under that you can have a button and I recommend you to have a button. It could be shop all or it could be leading to a stash of collection. Let's take with sharp oil. And in here you pick the thing you want to show. Maybe you want to show your collection, maybe all collections, maybe homepage. So it depends. Okay. I'm going to pick on collections. Okay. And after you finish that, we go back in here. As you recall and the team settings in here, we saw something related to the overlay. Okay, So this is the image overlay. If I go with down in here, as you can see, the image with the BBA brighter. If I go up in here, I will have an overlay over the image, which is a brown overlay, but it's a little bit transparent. Okay, it makes the color of the text pop out, so I recommend you to keep it, however, change the colors and the opacity depending on what suits you would store better. So this is the first section now, I can choose to hide it and hear it or keep it, and I can choose to move it around. So if I want to move it down, I can do like that, but I can't keep it moving. Let me add a button. Why it's not showing. Okay, I don't like the button colors or text. I'm going to change a little bit in here the colors, let me say for example, four buttons. I'm going to end here. I'm going to change the color to be orange. Okay. Let me go a little bit to typography. I'm not liking the size. Let me make it bigger. It looks a little bit better. Okay, so going back in here and I have my second section. As a second section, I always recommend to commend you to add two types of sections. Either you add your bestsellers, which means you add a list of products that she's really make the most of stays on your store. Or you add a thin section, which means you show a few were featured in some kind of articles, some famous blogs. You add this section in here, it's called S in sections. So if you add features and Forbes and New York Times, things like that, you add a section about this, okay? Because usually this kind of things give you social proof. So if you have some kind of social proof for that in here, otherwise put your bestsellers collection. To add a bestseller collection. You can go in here and choose Add a section and choose to add a conduction, okay? Either you have here, you can choose which type of sections you want to add. And sure, this part is also related to the theme you are using. Each team offers different kinds of sections, okay, but I want to offer some kind of features collection. I don't have a bestseller collection yet, but if I do, this would be my, my, my choice. And I'm going to click on Select and eat inside of it, I should be selecting the collection. So let's see, I'm going to select the organic yarn. And I'm going to click on Show View all buttons. I'm going to make it one row and I'm going to offer food products by row. Okay, I'm going back. I can now move this up to here. Now going back in here, I can change this to our oil time and so on. Okay. So this is the second section I recommend you to have. After that, you can have a section that's mentioned, that mentions your brand. Talk about what makes your brand different. You can add. And you should be adding a section that shows all of your collections. And let me see if they have one like that in here. Let me add Add section. That would be a collection list and I will be adding my collection list. This is actually very important to show your customers, but you are setting, let's say I have several collections. I will be choosing between them. Maybe they aren't collection in here and so on. So if you are selling different kinds of products, that would be good to show your collections inside of your product, of your homepage because you want your customers to be able to spot your collections easily. In this way, you will make it easier for them to navigate, to store, and find what they are searching for. Okay, So I'm going back in here and I'm going to move this up in here, for example, under their brand section. And now I have like this. So I have my image, I have my bestsellers, I have the branding section where I have a photo and I have a text that talks about my brand, then I have my collection list. Then I can hit for example, they have a blog section. If you have a block section, you can be doing it in here. This is Dax with column actually in a two-block section. Let me remove it. I have featured collection. I'm going also to remove it. Here. I can have an image with text same as the one we had above here. I can have testimonials. I recommend you to have this suction to Azure dystonias. It's very easy. You just add attacked and you add the author name, okay? Some themes allows you to add also images, but this is not the case. Sometimes allow you to add your customer. That's what I mean. And this is not the case. I'm going back. And here you can change the heading of this section, for example, let's call it reviews. I can also add some stars if I wish. This is a small example, okay, and so on here you can have a gallery of your product. You can add images for your product. For example, let me add this one, this one, this one, for example. You can link to your product or product that's mentioned inside of this. And you can add a caption if you wish. Then we go in here. We also add another image. Then going back to the third dimension, we can also add another image. So as you can see here, you can add slideshow. You can add image with text overlay. You can add image with text. Got a gallery. You have several sections that you can play around with. You can add a newsletter. Let me try to add that to see how it looks like. So let me see if I can add an image to it. This is the newsletter section. I can move it a little bit up further. For example, in here, I can see if I can add two columns section. Let me see image with text, image with text overlay. Let me see if indeed I can play around with this. So here I have the image and I should be having the text in here. No, I can't. Let me remove this one. Now let me see if what other options and sections do I have? I have collection list, features, product, gallery image, this logo list, Legolas list. This is the one I told you about where you can see. So where you have been featured, for example, you add your different logo. If you add this section, you can see that you can add a logo. Inside is an image inside of each one and add a link. So if you are featured in Forbes, for example, you put the faults logo with the link of the article. Going back. Let me see what other things we can add in here. Newsletters, featured, product map, decimals, texts, columns with image. Let me add this one. This is the one we have seen before. What else? And you can add every day. And this is so as I told you before, the sections, you can add your homepage depends so much on the theme you are using. Okay, so these comes with the theme, but these are the default section's given by this theme of 31 we are using. So after you finished with your homepage, now, it's time to work on your collection pages and your product pages. Okay. Concerning the footer, this is also something that you are going to talk about later. But here you have the quick links. So you can add a menu and yet small menu in here if you want to linked to the About Us page, your privacy page to return spades you do in here. And in here, you can add a small newsletter and you can add, for example, another menu or you can add a list, a text. You can, you can make a three columns footer. Okay, here, you can also show your payment enforce, and you can show the language selector and our currency selector. So this is it for this, for the homepage. I hope this lecture will help you to cleft and awesome homepage for your storage. Stay tuned with me and let's meet in the next lecture where we are going to see how you can modify your collection page. 22. How to customize your collection pages: Hi there and welcome to this lecture. As I promised you in this lecture, we are going to see how to modify your collection pages to do that inside of your editor section, you go in here and you click on Collection Pages. And now you will be editing everything inside of your collection page. Usually collection pages have less options than the homepage, but let's see what we have. So here I click on Collection Pages and the only option that I have is to modify the number of products per row and 25 the number of rows. And to show product vendors or collection images, it can allow me to show collection of images. So let me try to go to my yarn collection because I recall that we have added, added, added an image for it. So this is nice. I can see the image, I can see the text. And now I have my filters and I have my products. So this is how my collection page looks like. It's usually, usually collection pages have less options than homepage, but also depends on your themes. Somethings allows you to, somethings allow you to play around a little bit more like by offering multiple options inside of your collection page. However, with this one, the one we are working in with our basic one, we only have to choose between a grid and between lists. And to sooth these options, I prefer to have good because I prefer to see as much product as possible. When people land on your page. I like that. I can add text which is something nice, and this is it. So as you can see, it's very simple to modify the collection pages. Now, this theme wouldn't allow me to add my own menu, but some themes allowed me to add a sidebar menu for my collection. And I'm going to show you an example in a few seconds. So now I'm showing you some example from another theme from my store. I'm from one of my clients. I'm coaching this client so I can show the details about the story, but I'm showing you the difference, for example in here about the inflammation. So as you can see here, we have a lot of more information for you can show connection and for collection image apply overlay, color, swatch. So vended, choose the size of the collection image and it will boil if you want to read, we can, for example, add the filters and modify them. And we can select a menu to add the quick links to the collection. Also, we can change the grid so as you can see, depends on your themes are more complicated and the more professional your theme is, the more options you will get. But for the theme we are using, these are our options. So this is it for this lecture. Stay tuned and let's meet in the next lecture where we are going to check out the product page and see what we can be modifying in there. 23. How to customize your product pages: Hi there and welcome to this lecture. In this lecture, I'm going to show you how to modify your product page. So inside of your editor, you go in here to a product page and Shopify will take you to one of your product pages and you can start with defining. Here I have the header and the footer, the product page and a product recommendations. So let me see what options do I have inside of my product page. Here I can show the quantity selected if I wish, which means that I can let my customers buy multiple products from the same one, multiple items. And here I can show the vendor. I can show a dynamic checkout if I wish. I can social, so social sharing buttons, these other buttons. And in here I can choose my media size, whether I wanted large, what I wanted small. And I can enable visual yellow, pink, also the same thing that we have talked about for the collection page, applies in here. Everything you see in here is related to the theme you are using. So let me take you to a more professional team to see that defense. The same thing I said for collection pages apply here. Everything you are modifying is related to your collect your theme. The more options you would theme offers, the more things you can be modifying. Let me now take you to a multi-professional team to see that difference and to see what kind of options you might be changing inside of a professional paid theme. So this is, for example, a professional team. I'm hiding that information because this is a client of mine. I'm going to click on product page and you can see here the different options. You can show social sharing buttons, you can checkout, for example, select the type of the selector. So it means that in our case, for example, in here, we could only select the variance like that. And this team, we have the option to, instead of offering the up-down to offer blocks, which means that we have each variance and a separate block. Here we have the sole color swatch, which means if you have a product with color variants, you can be showing small circuits, each circle with V reflecting the color of this variant, for example, red, orange, and white. This is what you can be showing. And he'd you show quantity selectors or inventory. You can choose, for example, to show price and the Add to Cart button, you can change things in here. You can add tabs, which is something I recommend you to have. To add tabs. We can, for example, add several pages in southern side of the tab and you can add reviews, and you can add a featured image and so on. So the steric number inside of the product page, when I go back, I can also modify the product recommendation and I can change in here what I am offering. Then I can go back in here, and I can change the recently viewed option. So as you can see them all professional your theme as the more options you will get and the more modification you will be doing to a product page. I always recommend you to start with a theme that looks the most like what you want to get. And this way you will make it easier for yourself to have the stored away. You want to have it. So this is it for this lecture. Stay tuned with me and let's meet in the next lecture. 24. How to customize your checkout pages: Hi there and welcome to this lecture. And this lecture we are going to see how to modify your checkout page. Well, you have to know that Shopify doesn't allow a lot of modifications when it comes to checkout pages. So there are a few things that you can do, but let's see them anyway. The first thing I wanted to do is to go to Settings and to go to checkout in order to set up your settings for the checkout. So here you can choose whether you want your customers to have an account in order to order from you. Whether you want your customers to fill in that email or their mobile phone. Whether you want them, for example, to be already included inside of your marketing and so on. So you modify the settings related to your checkout page. You can keep the default settings coming by Shopify if you wish to do that, and you can modify things as per you prefer. For example, I prefer that my customers create an account in order to buy. And I prefer to take their emails and they're four numbers. And I always I can't choose between giving them the options to choose an iPhone or any mail, and so on also. And here you have the option to sign up your customers to that email marketing at the checkout phase. By default, many sources keep that, keep it checked which needs that customers while filling that information in order to buy your product will be at the same time opting in for your marketing. However, many of them will not be that cautious that they are obtained in which means in the future, they might be surprised when he when they receive your emails. So it's up to you to decide whether to keep it checked or not. While usually it's not recommended to keep in check because it means that many people will be receiving e-mails from you and they will not be happy about that. But also everything can be adjustable based on your business. So it's always good to test and try and to see how your customers will be the acting with your marketing and with your email, and you make up your mind based on that. So this is it for the settings. Now in order to change the appearance, go in here to settings, your groceries online store. You go to themes. We'll go back to our editor customize. And in here we go to Theme Settings, and in here we go to checkout, okay, here you can add some things like for example, you can add a banner to check out. You can add your logo. You can change the position of the logo. We can see that directly here. We need to go to the store and actually start a checkout in order to see that since my soil is password protected, I can't change that, but you can do it here. You can add a background here. You can also add some other things. You can change the font and you can't change the button colors. Recommended to keep the same color and all of your buttons because this will give, gives a feeling of consistency and your clients when easily notice where your Add to Cart button is located and they easily, they would easily click it. So this next part of this lecture, I know there are few things that you can do when it comes to modifying your checkout. But if you want, you can at least add your logo and other Banner and change the fonts and the colors to meet your fonts and your colors. So this is it for this lecture stage with me and let's meet in the next one.