Build Your Business: Using Company Values to Drive Success

Courtney Seiter, Director of People, Buffer

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6 Videos (37m)
    • Introduction

      1:57
    • What are Company Values?

      5:46
    • Creating Your Values

      13:33
    • Practicing Your Values

      9:41
    • Sharing Your Values

      5:10
    • Final Thoughts

      0:49

About This Class

Set yourself apart and power your business with a set of actionable company values!

In today's crowded marketplace, a set of clear and concise company values can align your team, speed decision making, and attract droves of values-driven customers. Join Buffer's Director of People, Courtney Seiter, for a practical guide to creating your own, from brainstorming exercises to putting them into practice every day. Key lessons include:

  • Why company values are vital in the modern workplace
  • Exercises and frameworks to create your own
  • How to implement values in your policies, marketing, and decision making

Whether you're a solo entrepreneur or a member of an established team, after taking this class, you'll have a useful, inspiring set of company values that will unlock potential, clarify your path, and allow you to build the business you've always imagined.

13 of 13 students recommendSee All

Thank you so much for creating this class. I started a brand "Melanin Madrid" in 2015 and I HONESTLY wish I had this back then. Now that I have taken this course, I will definitely use these tips! Thank you again for creating such an awesome resource. -Traneka Southwell
A very good guide with concrete examples on how to start working on your own company values.
Great class!!

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Courtney Seiter

Director of People, Buffer

Courtney Seiter is Director of People Operations at Buffer. Courtney writes about social media, diversity and workplace culture, runs Girls to the Moon on the side and pets every dog she sees.

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