Build Your Brand Into a Marketing Hit: Tackling the New Marketing Landscape | Elizabeth Hague | Skillshare

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Elizabeth Hague, Director of Creative & Marketing

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10 Lessons (37m)
    • 1. Intro

    • 2. Overview

    • 3. What Is A Compelling or Unique Idea?

    • 4. Brand Environment Design

    • 5. Consistency on Every Platform

    • 6. Real Conversations With Real People

    • 7. Voice And Tone

    • 8. Talk With Customers, Not At Them

    • 9. Create A Social Media Post

    • 10. Conclusion

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About This Class

We're in a new era of marketing and brand building, where expectations are higher and customer demand is changing. In this class, I’ll teach you how to infuse your brand into your marketing efforts to entice, delight, and create lasting relationships with your audience. We will tackle common communication and marketing roadblocks preventing your brand’s growth and success. Together we’ll unpack innovative techniques to successfully turn your brand into a marketing hit.

We’ll cover:

  • The right tools you’ll need to build a marketable brand
  • How to spot when and where your brand isn’t exactly working in marketing
  • How your brand can interweave itself into your customers lives both visually and emotionally
  • Core philosophies your brand needs to stay relevant and consistent, even through marketing trends
  • How to connect your brand to your marketing successfully, even if your team grows

You'll walk away with actionable steps while being exposed to new brand related concepts you can apply to your own business.

Are you struggling with authenticity in marketing campaigns? Having trouble building storytelling across platforms? Audiences ignoring your growth efforts? It's time to look towards your brand and its persona. Customers are demanding real conversation, personal service, and more connectivity. The most successful companies are leaning into this new marketing landscape and creating brands that meet customer needs. Now it’s your turn!