Build A (Profitable) Shopify Store In An Hour! | Mike Naus | Skillshare

Build A (Profitable) Shopify Store In An Hour!

Mike Naus, Build. Play. Repeat.

Build A (Profitable) Shopify Store In An Hour!

Mike Naus, Build. Play. Repeat.

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13 Lessons (1h 27m)
    • 1. Shopify Introduction

      3:27
    • 2. Shopify Register Your Business

      5:02
    • 3. Editing Your Theme Part 1

      11:03
    • 4. Editing Your Theme Part 2

      7:25
    • 5. Editing Your Theme Part 3

      3:56
    • 6. Changing Our Settings

      11:14
    • 7. Let's Add Products! (The Manual Way)

      6:40
    • 8. Adding Products With Aliexpress And Oberlo! (The Fast Way)

      8:40
    • 9. Diving Deeper With Oberlo And Dropshipping

      8:53
    • 10. Build Collections For Your Products

      4:49
    • 11. Adding Collections Into Your Website!

      6:29
    • 12. Set Up A Quick Subscriber Email Capture

      5:28
    • 13. That's A Wrap!

      3:46
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About This Class

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Follow along as course instructor Mike Naus guides you through the entire Shopify experience that will help you build your very OWN e-commerce store in as little as an hour!

This course is a mini case study to help guide YOU through the entire process to get a site up and running with Shopify.  It includes:

  • A walkthrough of the Shopify dashboard
  • How to select and upload products QUICKLY to your store
  • How to change your store’s theme and make it look and feel inviting for your customers
  • Which apps you need to add as a baseline for store functionality
  • And more!

As a beginner the toughest thing to do is to simply get started.  With this hands-on course you will be guided exactly where to go and what you need to add to get a store built quickly.

Use your very own Shopify store to help your business grow, make more passive income, and free more of your time! 

Meet Your Teacher

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Mike Naus

Build. Play. Repeat.

Teacher

Hello, I'm Mike, welcome to my About Me!

I'm glad you decided to check out my profile and I'm excited that you're interested in learning with me!  I have always had a deep passion for marketing and I'm hoping that some of my knowledge will help you build yours!

I have certifications in copywriting and content marketing as well as in-depth knowledge of many other digital marketing areas.  

I'm happy to help you in any way to get the very best from me and other marketing teachers.  Feel free to reach out and I'll do my very best to help you along your journey!

See full profile

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Transcripts

1. Shopify Introduction: Hello, everyone. Welcome to how to build a shop of high e commerce business in an hour. I am your instructor, Mike Naz, and I am delighted that you're here joining me in this introductory course to Shopify. So chances are that you are already semi familiar with what Shopify is. But for those that are brand new to e commerce and building online web stores, Shopify is basically the number one platform that you can use to run your online business, and you can add and sell basically an unlimited number of products and services through a Shopify website. And Shopify, basically is the software that is all in one and you use it to build your website, use it, Teoh, run things and design and customize things all through your dashboard. And through this course, obviously we're gonna walk through the entire process of building a quick online Shopify store. Basically just a quick overview of Shopify. You know it is building your business and it is building a business for you to sell products and services basically all over the world, and again, you can customize your website and you can build it exactly the way that you want, And Shopify kind of runs everything for you. So, you know, from with you from the first sale toe full scale and, you know, from the starting with your own custom domain. You know, when you're writing your products and services to being able to sell everywhere and marketing your business is obviously a big part of the Shopify platform. You know, you want to be able to find people to target and buy your products and services. Obviously, Otherwise, your business is not gonna do very well. Unfortunately, Um, but basically that is what chopper flight is. And as I mentioned through dashboard, you can manage everything you know, you major orders, your shipping and your payments are all done kind of through the website. Um, so it is again great online e commerce resource. So whether you are building on e commerce platform for an existing business or you're wanting to maybe set up your own store for kind of a side hustle type of endeavour that you you know, you may be drop shipped products or you find products and services and you sell them on other people's behalf. Or maybe you have your own products and services, and you want to set up kind of like a eBay type store or whatever you want to do with your platform and your e commerce store. You could basically do that through Shopify. So again, this would just say, Quick overview an introduction to Shopify, and we'll dive deeper into what Shopify is, and we'll start with a free trial. And it is a 14 day free trial that could get you up and running. And again, this course is designed to get you up and running in an hour and get you up and selling. So that is, again an introduction to the course. I am so delighted that you here, let's get started with our free trial now. 2. Shopify Register Your Business: Hi, everyone. Welcome back. Now that we've had a quick introduction to Shopify, it's time to actually start our free trial and get ourselves registered for our business. So I'm gonna click on free trial, and here we go. So we're going to start a Every Shopify account store starts with a free 14 day trial. So what you want to hear is just fill out your information. Ah, create password, um, and your store name. So if you are operating a, um, already existing store and simply adding any commerce addition to that, you can put that in here or if you have a brand or a product or something like that that you were looking to sell, put it here for this example, I decided that I'm going to create kind of like a coffee accessory website. And so I'm gonna go with, um, coffee. Um, Canada. Okay, so I'm here in Canada, and just again for this example, I'm gonna go with coffee Canada as my store name, So I would probably potentially target maybe just businesses or people that are in Canada s . So I'm kind of limiting myself with this door name. Um, but again, is just for this course. I'm not actually building this whole store. Exactly. Will have any coffee products to sell. Currently I've looked into in the past, but I don't have anything right now. But anyway Ah, Store name Renal coffee. Canada. We're gonna create their store sitting tight. We're creating a store shirt. Was event blank store settings. Okay, so your story is ready to go. So once you've registered that, you come up, tell us a little bit about yourself. So, um, even if you are starting out Ah, and you haven't every sold anything ever before. I would, um maybe either say I'm selling with a different system or I'm selling just not online. So I'm gonna go selling with a different system. And what different system to use the most. I'm just going to say Ah, Amazon because basically, if you're selling products, you almost always on Amazon. And while you're creating this door, I want to start a new business or I want to move my existing businesses, Shopify. And, um I don't know if this is serious or not, but if you put you know anything but just getting started, maybe Chuck while taking more seriously. So I'm going to say that we're doing business in the 20. 50,000 to a 1,000,000 range. And are you saying this up for store for clients? I'm gonna click. I'm going to leave that box. Unclipped. Um, thank you next door. He could skip this section if you want. It doesn't matter, but you know next anyway. Ah, so I'm gonna add an address where you can get paid and this is just my home. Okay, so I've entered my store. I've heard all that information, and basically, you are going to be directed to your dashboard. And so when you get to your dashboard, this is the first page that you see. And here you see, your child just started. You construct a plan, and I'll just cooking. Show you what kind of plans are available for you for your business. But again, you are on a 14 day trial. Um, so pick a plan to use Winfree. Charles ends so you could do the basic Shopify ing for $20 a month. Ah, you have your kind of standard Shopify, So $9 a month. And if you're doing a lot of business, um with Shopify, you'll want to do the largest advanced Shopify Um, option. So those are just your basic plans with Shopify, and you could see that some things are getting a little better ist as faras going along what you get when you pay for things you know, like, for example, your domestic charges for your credit cards at the basic plan or 2.9% plus 30 cents per transaction. When you go to your advantage up of lying, you're doing a lot of transactions. Will that you know that 0.5% will really add up. You know, as far as your fees that you're saving by going to invest plan. But anyway, that is for again after your free char lens, and we have 14 days to complete our or try this software out. So anyway, that's again. This is your dashboard. And now that we're in and we've registered our business, let's take a look at some of the first things that we should do now that we're in our dashboard on specifically, we're gonna take a look at creating and changing the theme of our store so it's a little bit more user friendly and a little bit easier to use and get up and running quickly, so that's coming up in the next lecture. 3. Editing Your Theme Part 1: everyone welcome back. So here we were in our dashboard. And as I mentioned, the first thing we want to do is go into the online store section here where we can go ahead and change the look and the theme ing in the field off our business. So, as you can see in this online store, we click on it. You have your themes. Your blawg post page is navigation domains, preferences, and a current theme has always set to the debut theme. But what we want to do is we want to actually go down to free themes and explore three free themes, and we're going to choose a slightly different theme. And the one I like to have a look at is called Brooklyn. Okay, we're gonna keep it on classic, but it is a nice of fluid looking easy to use theme that weaken, use and quickly edit and make looking really good. Um, we're gonna add it to the theme library, and after we at it, we want to go to customize. So this is the basic look and feel off what the Brooklyn team feels like. And, of course, you can try some different themes if you want to. Um, for this course, I'm just gonna recommend using the Brooklyn theme. It's again, Nice, easy, clean layout. And ah, anyway, So when you start to customize your theme, this is what comes up. And this is the basic look and feel of your home page. And as you can see our name here coffee Canada and we have our hero banners. We can choose a couple of different, um, pictures for a slide show here that will show up when people first come to our website and up here. Of course, you ever menu with her home and a catalogue buttons and search cart and things like that. If you scroll down, we could talk about a brand collection lists, etcetera, etcetera. Um, so basically, what we're doing in this part here is we're going to edit our theme to make it look like, you know, a decent looking website. So over here on the left hand side, you have got all your sections and then at the top of every sections in your themes, settings, you can change the colors. You can change your car page and social media and stuff like that No. Right now we're going to go to the slides section, and we're going to change this. Um, Paige, this picture here all right, Sorts as an instructor. Hero banner. We can add pictures in here instead of this, um, template ID picture. So here is where we come into kind of your first stumbling block or something like that when we're building our shop of a site. Because obviously, we need some content for, you know, pictures like this and for your products and for your services. So one of the things that I would recommend you do is actually used a different website. The website is unspool ash dot com. And again, this is high resolution photos that you can use for free. So when we're talking about that first main page ah, free website, I would suggest coming here if you don't have to have photos. And you could just type in anything that you might need for your website that you think could be relevant. So again, we're building kind of a coffee accessories website. Um, so I just simply typed in coffee. And you see, there's almost 34,000 free coffee pictures that I can use. So just scrolling through here. Hey, that's kind of a cool looking one. That's a really good looking photo there. Ah, that's a great full. I mean, there's hundreds of great photos um, here that I can use, but I'm just gonna download a couple just really quick download for free. And this one here, that looks like a good photo. Okay, so if you have a couple of photos here, the next thing actually want to do before you add it into your Shopify site, it's used a different website, and it is tiny PNG dot com. And what this website will do is it will compress those large picture file sizes into something smaller so that your website will become even more optimized because, you know, a large large multimedia files on a Web site will definitely slow it down. And if your website is slow for your potential customers, they're just going to kind of get, um, you know, board and frustrated and turn away from, you know, buying your products and your services. So always simply do Here is Dragon drop R P and G or P J P. J files here. So I'm gonna take those two files I just downloaded. Drop them in there. They weren't very big to begin with. Exceed. This one was three megabytes. This one is 1.4. Well, you can see, even after being such a decently small file size, they were again compressed. Almost. Ah, 3/4 to size. So they're down to 640 kilobytes and 3 54 So I'm just gonna download those Dr my computer, and then I'm gonna go back into our dashboard and Shopify and add in those images. And there you go. So you can see that this person first picture is in here and it looks pretty good in the center of the, um what page they're so I can select in. And if you want to add, um well, first thing actually should do is well, once it's uploaded, then you can start changing around some of the text. Okay, so that's gonna change this introductory hero banner text. Okay, so if you instead want to say hero Boehner, it says the world's finest coffee and, um, great coffee daily. Okay, so now again, we're we're We just spent a few minutes doing some changes but we're already making our website look farm or professional than it did just a few minutes earlier. And you can add in a button label. It says, shop. Now if you want things like that. But for now, we're going to, uh, just stick with one picture. However, for this course, I will show you how to, um, add another picture. Okay, so we have another picture in there, and again, that's another great looking photo that could be used for our front page here. And with each slide, you have the options to change that. Ah, wording again. So here we could have shop coffees and delicious coffees here or something like that. It doesn't matter. This is just again an introductory, of course. So now one of the things I didn't mention in that first upload of the picture in the slide . But there is an option for button label, and we can see is it would say something like shop now or click here to shop now. And what you have to do to make it appear is go to button link and you're gonna pace the linker search. So all you have to do is click on this search bar, and what you have the potential to do is add in collections or products, pages, blog's blood, post policies, etcetera. So if we wanted to go to say a product, we will cook on product. And if we had already uploaded products into our Shopify website, they would show up here. Or you could simply do a search. You know, for that product, like a coffee grinder or something like that. Um, but just to make the picture the button show up, we're going to click on all products, and there you go. So all of a sudden it's a shop now, or you can change this to, um, browse accessories or whatever that is that you want that button to do. And again, it doesn't have to go directly to your store or product. You could have a go to your blog's or to some other page on your website, whatever it is that you want. But that was the first couple of things that you can do to make your website look Ah, far better than again, that simple introductory Web page and eso When we go back here and again, we're back to. We've done there, Header, and we can add some rich text. Okay, so that's gonna be this. When you scroll down from the top of your page, you're gonna scroll, and you can use this text to share information with brand so quickly we could do something like, Ah, coffee tastes best when served hot or something like that. And, uh, here we are Coffee Canada, and we can change the font of large if we want. And, uh, whatever it is that we want to do here but read text, I'm gonna have a collection list where we would have say, we can have coffee grinders and we can have, um, coffee beans for selling coffee beans. And our third collection could be coffee mugs. Okay, so we could have different collections here and again. That's something in a future lecture where we go over how to create a collection and get products into our Shopify site. But that is the basics of this theme. So let's save it for now. Okay? Changes saving reaction to publish it. So are you want to publish Brooklyn? This will replace your current theme debut, and we're gonna say, publish and There you go. So that is kind of what our website now all of a sudden, looks like when we have changed from the debut to the Brooklyn. We've added just a few quick changes to the main page of the website. In our next video, we are going to continue editing our theme and make it look as professional as we can, so stay tuned. 4. Editing Your Theme Part 2: Hello everyone, Welcome back. So we're back on her dashboard and we've just edited and added a few slider images to our main page. So what I want to do is dive back into the theme section and we're going to continue editing our website to make it look quite professional. So we're going to go again, back to customize. And we're back here in the customizing area off our website. And as I mentioned, we did the slide show where we added these pictures into our first page here. What we do is talk and work our way through a little bit more of the sections here on the left hand side. So it's actually laid out really easily for us and you can see from top to bottom. It goes from header to our slideshow are rich text which we did edit in the last lecture and we're going to continue on to the collection list. We're gonna add in collections again. We could do stuff like having grinders and coffee mugs and, um, you know, different accessories and here and a featured collection etcetera, etcetera and Wilken do actually here is if we want to change the order of these sections. We can do that as well and we can add sections if you want to. But again, going back and getting our Shopify website up and running as quickly as possible. I don't really want to go into too much detail about this kind of stuff, but again, we're gonna work our way through it as quickly and as professional as possible. So the next thing we want to do is after work on our slideshow. We're gonna go into a header section and our header section is his top area here. So it's everywhere from where it says announce something here to the company Canada, where we can add a logo and scrolling down here, weaken again, work on our logos and our navigation. We can edit a little bit of the navigation bar here, although there is a better navigation part in the dashboard section of the kind of main page of Shopify. But what want to do here is we can add an image. So we're going to actually, I've pre made an image for a logo and again, this is not the best logo, but it is something that is a decent logo for this example. So I've had this logo into our into our site, and I can select it, and I'm gonna select it so we can continue on with this lecture. It is a little big. I can edit it a little bit if I want to. And one of the things that you might want to do is to optimize search engine optimization is at a good image Text name here. So we could do Ah, coffee accessories, Canada. We'll see that. Okay. And, um, again, I pre made this logo where I copied it. If you're looking for a good place to find a logo, I would suggest going to fiver and fiber is just a website five her to ours dot com where you can find freelancers that do all sort of creative projects for money, obviously. And if you're looking for a logo design, do a local design, do a search. And as you can see, there are over 68,000 results for local design. So what I do is go to sort by and instead of relevance and going to go to best selling and why I do that is because it is uh, or what I can do is organize it by the amount of sales that the freelancer has had. And you can also check out quickly. There are ratings. All right, So this one, for example, is a 4.9 score of over 1000 sales at 20 bucks. Okay? And just scrolling down here, you know, you can get you could get pricing. That is, um, you know, everywhere from, say, five bucks to thousands of dollars. But if you want, like a decent logo, for example, this one is again a 4.9 star rating. And this isn't Canadian currency. So I am thinking it's under 10 bucks us or wherever it is that you would, you know, convert your dollars into. I can get a modern minimalist logo design for, you know, 14 bucks. And again, this person is very highly rated 4.9 of over 880 sales. Um, so you can find a logo quickly, easily here, So coming back here and continue through our header section of the settings. Ah, well want do next is change this. Announce anything here and if we just continue to scroll down here you see this announcement? Bar? Ah, so you can dio, uh, show announcement. You could do home page on Lee, or you can do your whole site. So if you own click that it will show up on your whole site And depending on what that announcement is, you might want that you might not want it, But usually what you see here is, um, no settle. Have free shipping on orders over $50 or something like that. Just says a as an example. Free shipping on orders. We could have free global shipping. And if you have it on your home page, you can keep it there. You can, uh, have it everywhere, like I said. And if you wanted to maybe have a page, um, explaining your free shipping offer, you could put a link to it. So when you know someone clicked on that, they would be directed to their your free shipping page route. Tell them you know what to expect with the free shipping and and all that kind of stuff. Okay. And the next thing we want to have a look at is this menu bar. So you have your home in your catalog and just scrolling up here to the menu. You can go to edit menu case. We're gonna click on edit menu. Which brings us back Teoh page on our main dashboard. This should look familiar, and it is under this online store under the navigation part. Ah, so you could see on the site we had a home in a catalogue, and we can edit this to say something like shop. Okay. And you can change the link here if you want, um, were given to the home page, I guess because a link to the home page applied changes and this one could say shop. So we'll go to edit. And this one was a shop. All product supply changes and you can add menu items. So maybe we'll add something like that, Sellers and we will link Teoh a collection all collections at this time because we haven't added 20 products to our site just yet. But just to show you what that looks like, Okay, so our menu items on our home page, you're gonna say home shop and best sellers were going to save. Okay. And you can see that we're back and our menu has updated. We have the home, the shop in the best sellers. So that is kind of the header section of the settings. And I'd like to spend just another lecture just walking through. Ah, just a steam part of the, um, settings here for our Ah, theme, I guess. And so that's gonna be in our next lecture. 5. Editing Your Theme Part 3: Hello, everyone. Welcome back in this lecture as promised, we're going to take a look at the teams settings in the overall section of the editing your websites theme. So indium settings. You've got these subheadings colors, topography, cart page, social media, Fabrikant and check out. So it is kind of self explanatory, but you can get really into some customization details and in depth here if you want. For example, if you want to change, you know the buttons label, for example, you can do that, and that will change anywhere. The buttons label to a red if you wanted to on the line colors etcetera can all be changed in this, um, colors area again with the topography. If you don't like the font, you can change it. You can change the base size underlying thickness. You can change that where it says so. Everything like that can be done in here again, going back here. One thing this is an important step that I want you to do in this cart page section has changed the cart type from drawer to page, and what that does is it makes the cart its own separate page on your website versus being a drawer, because page will always load on all the different kinds of phone sizes and tablet sizes and desktop um, sizes where, as sometimes the drawer doesn't always load. So that is something to definitely change here and again gets going back here into the social media. If you want to add some social media with your brand and with your business, you can always do that. So, for example, here, if we want to do a Facebook page, we can do that and you'll see, actually, at the very bottom hopes called Down and Out of Facebook page. And if you do ah, Twitter, you could do a Twitter page and again, little update down below here and for a brand and for especially for certain types of products that are maybe visually appealing, it's probably going to have a Facebook page and an instagram page, and that way you can create a dialogue with your products and your services and distribute that was images to your audience and to your customers, and I really adds another layer of branding and market ability to your products and services. So obviously I don't own the shop of high Twitter handle or Facebook handle. But if I did, I would put those links in their fabric. Khan is the small image that shows up at the top of your Web page in the bar, so you can change that if you want to, or leave it alone and then finally check out. I would just recommend that you actually just leave this as is because the Shopify pages very, um, well known Teoh people and, you know, because it is widely used software, it's very recognizable. Ah, but you can change your background images and at a custom logo if you want into that area here. So that is the theme customization area and again, for the purpose of this course to get us up and running very quickly. We basically covered all the areas that we need, um, to cover at this point, especially because we haven't added any products and services into our website just yet. And once we've done that, we can go back and edit some of these collection lists and menus and things like that. But for now that is our look at the themes area. So let's carry on building our Shopify website 6. Changing Our Settings: all right, now that we have edited our theme, we're gonna take a look at the settings of our website. But first, what I want to do is before we leave, this page is actually get rid of these subheadings and subsections of our main page. And the reason I want to do that is that for the purpose of this course is that we want to able to get a course. I'm sorry, a store up and running as quickly as possible. So what we're gonna do is just click on the I icons and it's gonna hide thes sections from our web site. Okay. And we're just gonna make it simple, quick and easy. Look to it. Okay, We're gonna save this, and they're going to go back to the dashboard, and we're gonna do is gonna go down to the settings part here, and you can see there is a whole bunch of settings here, So general payment providers check out shipping files, notifications, locations, taxes, sales channels, account, building and legal. So we're gonna start with General, and what we're gonna do here is again. Just make sure everything is looking smooth and running for our stores were a store name their account email. If you have a legal name of our business, we can add that here. Um, and this is just again, just an overview for are set up. And really, you don't need to worry too much about this stuff until you actually have some orders coming in. Okay, so you can change your store currency, for example, if you want to, and you can change the metric system of default weight unit. And this is kind of important for shipping, which will talk about a little bit later. But for now, like things are looking pretty good and again like you have a legal navy, cannot it in there we can ah save, and then we'll go back to our Settings page. And another important thing to add is payment providers. And here you can set up shop if I payments, which is kind of the standard easiest one to use for your Shopify website. But you can also take PayPal if you want. Your customers can pay you via PayPal and depending on where you live, you might have to use 1/3 party provider or an alternative payment method. But if you're in kind of the Canada, United States, Australia, UK Trump, I've Hammond's is the easiest one to use. And because they take Visa, MasterCard, American Express, Google pay, apple pay and Shopify pay. So to set up your shop five payments you're gonna complete your account set up. It's just gonna ask you some details about your business. If you're an individual or business number, things like that except your etcetera and going down to the bottom here, one of the important things that you want to do is just make sure the customer billing statement Ah, looks like your website. So when a customer makes a purchase using a credit card through Shopify payments, it looks like you know your website, not some random transaction that they might end up disputing. And if you have too many disputes, that's gonna negatively infect your Shopify payments account and then I'll shut you down, which is a really big pain. But you can see here it looks fine Coffee Canada, and that would enter my banking information so your funds will be deposited into this bank account and that is basically the account set up area for payments for Shopify payments so continuing on and our settings here. Next up is the check who'd area and again for building a Shopify website e commerce website quickly. It's protest to leave account customer accounts as disabled and that way customers will only be able to check out as guests. I'm gonna just eliminates a lot of the headache with, um, customer accounts and things like that. But what you want to do is scroll down here and inform options for full name. You want to require first and last name, and you also want to go down the shipping address phone number and have that required. And one final thing is at the bottom. Here is order processing while the customers checking out used tripping address as a building. Andrew says default is enabled because it just makes the check in process a little bit quicker for a customer, and that is basically it at this stage for the check out process. We're going to save it, and next up is shipping and we're gonna actually look at that last taxes. It should be set up for your home country. So for Canada, here I am in Canada and ah What I want to do is because I'm in Canada. I do have to collect taxes. But the rest of world I don't have to necessarily collect taxes if I'm not set up in that way. So if I again, if I'm because I'm in Canada, I will be clicking on the set up. But I want to walk through the rest of the taxes here. Tax calculations. If you want to charge tax on shipping rates because we have free shipping in our store, I'm not gonna charge talks on shipping rates. And really, I think a lot of people want to hit that minimum dollar purchase amount to get free shipping anyway. So going back up here, if I want to set up my tax information for Canada if I have a registered tax account, I could set up my registration here for where I live in Ontario, and my registration number would fill that out. And then if I had other, uh, provincial sales tax numbers, I can add them in here. For example, if I have a PST number for British Columbia could have that in here, but I don't so I will eliminate that and that's again that just a brief look at taxes, okay? And then carrying right along into files files is where you can upload if you have a bunch of images that you want to upload, you know, promotional images or product images. You can do that in bulk here, sales channels, because this is set up as an easy, you know, as a beginner kind. Of course, I'm not gonna go to sales channels right now, But if you were selling through multiple streams, for example, if you were selling through your website and through Amazon and through eBay and through etc or something like that, you could set up different sales channels. That way, an account you can manage your accounts and permissions. You can give other people access to your Shopify down if you need to. Ah, billing is where you would have your billing for your website. Um, you know, your monthly Shopify invoices will be able to be seen here and illegal here. We want to take a look at a couple of things. So in legal pages who want to do is quickly create from a template our refund policy and our privacy policy. So What it does is we click on that and it comes up is a self generated refund policy. That's probably pretty good for right now. If you want to have a closer look at it, you can do that and edit it as you need to. And same thing with the privacy policy we're gonna create from template and just talks about their data and how it's used in the website and what we use it for, your orders and things like that, and finally create from templates, terms of service. And finally, our shipping policy is, if we've actually created anything here, this is the only one that you can't actually create from a template. If you have some kind of shipping policy, you could put it in here and when. Save customers can see a link to this on product pages. Kharchenko check out Footer and menus, and it is optional. But anyway, we're gonna say that, and that is legal pages saved. So finally going back to our shipping area and here I am in the shipping area of the settings, and what you can see here is the shipping origin with shipping from, um shipping rates and check out. Now, this is more important area. And because we're offering free shipping free global shipping on orders over $50 on our website, what we're gonna do is actually delete both of these. We're gonna go in and edit. I'm going to scroll down to the bottom of Delete Zone. We're gonna delete shipping Joan and then same thing with this one domestic Canada post again go down to the bottom delete zone. And instead, what I'm gonna do is I'm gonna create my own free global shipping zone. So we're gonna name this free shipping. And if there's a free shipping, say zone or free shipping countries that you only want offer free shipping to weaken, Do that here is we can manage and we can add countries. So we're gonna add Canada. We're gonna add United States and United Kingdom, and we're gonna add Australia. And then So, for example, if a free shipping we're all going to go to those for countries and regions, we can do that and we would just have to update our announcement Bar and our shipping rates to specify that are shipping is only for those four countries, so again, We're going to continue editing this, um, shipping zone. And the next thing because it is a free shipping on orders over $50 are going out of rate, and the minimum order price is $50. And up here, we're gonna add free shipping and because customers will see this check out. So once they hit the $50 minimum order price, still get free shipping, and it is a free shipping rates we're gonna click on that one had done. But because this is for orders over $50 we have to add a rate for orders under $50. So maximum order price 49 99 This is standard shipping. And we would put this at a, uh I don't know what 99 for 95 will be our shipping cost for orders under $50. Okay, so we have our shipping free for orders over $50.4 orders under 49 99. The rate is going to be 95. So your customer in there check out page and in their cart, they'll see that if they haven't reached the minimum for free shipping. So that's all we have to do here in the shipping zone area and we receive this so that we have our free shipping and it is free shipping offered again just to these four countries. If you want ADM. Or if you want to do global shipping, you can do that. But we're going to say this and that takes care of our shipping. So now that we have had a look at the settings for our website and we've changed a few things, we've enabled our payment providers. We've edited and updated our shipping. Make sure we're collecting taxes if we need to. We know how to upload images and files and documents to our website. Let's continue on building our Shopify website. 7. Let's Add Products! (The Manual Way): Hello, everyone. Welcome back. It is time for us to start adding products into our Shopify website. And this is the first month I'm gonna show you and it's just manually entering in your own products. You've already pre selected products that you're looking to sell in your e commerce store, and you just want to list them and get them available as soon as possible. So I'm gonna do here is we're back in the dashboard and you go over here on the product side on the left hand side here and because we haven't added any products into this website yet, all I'm gonna do is click on that product. Which brings us up to this page and just a quick overview of this page. It's pretty self explanatory, but on here on the left hand side of your title, So this is gonna be your product. Um, you know the title for your product. Have a description of that product. And down here on the right hand side, you have your organization. If you want to put it into a product type, you can do that or if it's a vendor or a company that you're maybe selling on behalf of you can put that in here in the vendor area. You can also, if you created collections, for example, in this website, if I had created a coffee grinder collection, I could someone do a search for the coffee grinder collection, and this product will be automatically added into that collection, uh, scrolling down even further. Here we have our images so we can simply upload images. We just simply drag and drop them and they will load into this product here and finally down here at the bottom, where have a pricing have a price we ever compare. A price cost per item is what it costs us to buy it on, then inventory and barcode and some of that and this is getting a little bit farther advanced than this quick introductory course to Shopify. But if you're dealing with a lot of products and you're moving a lot of products, you find down the road keeping track of your inventory levels, and things like that is necessary so that you don't run out of products and your customers concede that you're running low on products and maybe that will be an enticing uhm moment for them to actually want to buy that product. Um, at that point and then finally down here we have our shipping. This is a physical product again. You can sell digital and physical products through Shopify. Um, in this senator, we're going to stick with using physical products, and then you have your weight and you have your customs information. So the weight of your product, you can put that in there to help. Um, he's shipping. If you have pre set up certain types of shipping, you can quickly input this weight into their into the programs and get a shipping label made really quickly and finally as well. You can do the customs information if you are shipping it out of country shipping internationally, the country that is getting it imported into they want to know what your shipping and things like that. So anyway, what I want to do is quickly and in a manual product on. And then in the next lecture, I'd like to work our way through a much simpler and easier way to quickly had products to your website. But for now, I am simply gonna add in. I've already pre selected a product that I can quickly out into my coffee website here, and it's just gonna be a finest manual coffee grinder. And I've already copies are simply paste a description into the description box here, and it's not totally, you know, copy sales copy. Perfect. But it's something that you can see when you click on this link and, you know, tells you about this product. I'm gonna upload some images and I'm gonna keep working my way down. I got at a price in here at Well, we're gonna make this 29 95. We're gonna compare at price of 50 95. So it's almost half price, and this product only costs me, Let's say, $14 to buy. So every time I'm basically doubling my, um, money with each sale and not charge taxes on this product, if you remember, I've only set up taxes to be collected in Canada. So if it's selling overseas or out of Canada, worry, actually, you know, in my province I won't be able to collect that tax, but that's fine. If you're collecting tax for a multiple stage of provinces, I if you have the ability to charge taxes, it will automatically charge it depending on where your customer resides. So I'm gonna go back. I'm going to, uh, save this. And there you go. I've saved the product, and I'm gonna quickly have any look at the what looks like in the store, and there it is. Now, one thing I'm notice immediately is that I did forget a step in the inventory because it is currently showing that it is sold out. Um, and I'm gonna show you how to change that here just in second. But you can see that the pictures have uploaded. And over here is a description that I had copied and pasted, uh, for this product, and it would be available for sale if I didn't forget to do this thing. So what? One thing I want to do is in the pricing when we go down. I'm sorry in the inventory is you allow customers to purchase this product when it is out of stock. And if you're just starting out and you don't know specific number of quantities you can have, you can also put in the number here, like 10 or 100 is fine, and basically it will always show that it is in stock when your first customers are coming to view your website. So we're gonna say this again and they were gonna go back and reload this page, and you can see now that the sold out. But it has been replaced with an add to cart option. So that is quickly how you would add a manually product into your website again. In the next lecture, we're gonna take a look at a quicker method of adding products and their descriptions and everything into your website, So let's take a look at that now. 8. Adding Products With Aliexpress And Oberlo! (The Fast Way): all right. Hello, everybody. Welcome back. We've just added our first manual product into the shop of my website. But now I'd like to walk through a process where you can quickly add products, um, into your site by using both Ally Express. Okay. And a, um, extension for the chrome browser called Over Low. So first, I'm gonna do a search for over Low, and we're gonna added to chrome, okay? And we're just gonna quickly I'm gonna do a quick log in to the account, something I've already set up, but it is free to use, okay? And then next thing you want to do is go back to our Shopify website and go down to the ab section here and add over low into our Shopify site. Okay, So if you want, you can go to the visit app store up here and we're gonna do is do a search for over low, and you're gonna click on it and add it to your site. Okay, so now that we've done that, what we can do is you can goto Ally Express, okay? And this is kind of the, um, Amazon for Chinese made products and Chinese manufacturers and stuff like that. And if you're looking, drop shipping products from, you know, kind of direct from the manufacturer to your customers. This is probably the best state to do that. And basically, because there's hundreds of thousands of products available for you and you know, it's all sorts of niches and things like that. So what I want to do is I'm gonna do a quick search for coffee just to kind of get an idea about what kind of products are available, Okay. And then one thing I like to do when I'm doing searches on all expresses, I like to short bite number of orders because I will kind of show you what has been popular selling products on l Express. So right away you can see that these ah kind of refillable filter pod coffee caps, you know, kind for those K cup coffee pods are definitely most popular ones. Just scrolling through. Come on. Some of the ideas here just to give you a quick idea about you know what what's available in the coffee space and niche here on l Express. So we're gonna do is we're going to select, say, three products, and we're gonna put them into our, um, import them into our website. So all you're gonna do is now that we have the overload extension added into chrome, what we can do is we can select, say, this top product here. Actually, what I wanna do is not actually select that product because I want to show you how overload works. Basically, what you can see with or below is that over low. First, there is this little tab kind of extension thing that we can click on to add those products on their own, import them into our store. Um, So what we can do is to click on this one, okay? And it's, ah product imported successfully, and we're going to pick this one over here, and we're finally going to pick this one here. No case we have three products we're gonna do is going to go to open import list, and you can see this import list has one to those three items that we have ah, selected. And what we're gonna do is we're going to import them into store, and they've all been imported into our stores. We could go back to our Spotify dashboard. We go down products and there you go. You can see those three products and then the obviously the manually updated and uploaded product that we first added in the previous lecture. Ah, but basically, that is how easy it is to get a product off of L Express into your website, and you can see this top one here. It's a three piece, equal friendly, reasonable coffee capsule, and there's 550 in stock, and they also what overload does is also has a variance. So you can see that there's two different variants of probably two different color combinations and this one down here, there's seven variants that was probably seven different much. Let's find out what the seven different variants are. Okay, so the variants are or different sizes. Okay, so there's Ah, seven different sizes, and there's a paper filter available with this product. So again you can go into our product here we can ah, weaken. Redo this this title and the product description, um, and uploads Thean Mages already to our website and and basically away you go. So that is how easy it is to add products with over low into your website now, one of the things that you'll notice when I go down. The variance here is it does have prices listed for each variant. And how overload comes up with this price Is that basically they use a Well, if you go into your overload dashboard, you're going on settings. They have a global pricing rules, Um, section here in setting. So if you click on that, what you'll see is they have a product cost and it's two times multiplier. So what overload was doing is you're taking the cost of the product from AL Express and basically doubling it when they put it into your website. So you can see by going back to this, um, this coffee filter we added in here, you could see all the different variants that were available with that products. What we click on the 1st 1 here, $9.84 and then when we go to the so that's for the small one. So if you go back to the product, what they've done is they've, um, problem actually in us, because I think we set up our website in US funds so this 1st 1 here is 7 36 and ah well, they haven't quite doubled it, but basically the website prices 14 36. Now what you'll find when you're adding products from l Express into your website, you'll probably want to use something greater than a two times multiplier. You'll probably want to do maybe a three or four or five times multiplier, especially after you factor in the price of shipping into the original products. So what you can do is you can go back into your over low dashboard, and you can change this product cost multiplier. It's a to a four or five times multiplier, and we could just simply save that setting, okay, but what you'll have to do, because we've already added those products into our website, is that you'll have to actually go in and manually edit these because we imported them before we made that change, which is not a big deal. Simply click on the edit and this girl down to the price here, and instead of being 14 36 we're gonna make that 24 95. We're gonna have a compare price of, say, 39 95 okay. And they're just going to simply say that product and then you can go and do that for the rest of them here. So basically, that is how simple it is to get a product off of Al I express in tow over low or using overload into your Shopify website. So that's it. That's how easy it is to get a Shopify website up and running. Um, we've walked through editing and creating a theme for your site. We've added products into your website. We've done all of our settings and all of the quick, easy background things we need to do to get our site up and running. So basically all we're looking to do now is get advertising and get customers. So what I like to do in the next couple of lectures is walk through a couple of hints and tricks for Shopify to really maximize your store and build a customer base. So let's get into that over the next few lectures 9. Diving Deeper With Oberlo And Dropshipping: Hello, everybody. Welcome back. So we have just basically built our very own e commerce Web store. So congratulations. Ah, we're up and running. What I wanted to do in this lecture was dive into overload a little bit more and a just a few of the settings to make up loading products from l express into our store even easier. So, as you can see here, I'm in the Shopify dashboard, and what I'm gonna do is I'm gonna go back to over low, and I'm still in the global pricing rules and I'm gonna just just a few of these things. And then I'm going to go to l Express and add more products into our store. So what we did was we have the product cost and it is a five times multiplier, which again is just Well, what does it say? A product that costs $10. Ah, us would have ah, price Senate $50 us in, in this case, being the five times multiplayer. What we can also do is when we're importing that product into our Shopify store, we can have a product compared at price. So in this case, if you import a product that costs $10 US will set out to compare at price to $20 us. So because I've said this have five times multiplier, I want to add something that's more than that. So I'm gonna maybe do a six times multiplier and that way, the compared out prices higher than the price that we're selling And and then the next thing I want to do is just scroll down here to the bottom. And it is the assigned sense part. Now, what you might want in your store is a consistent look with a consistent sent value for your retail prices. If you kind of remember, I added prices at the 24.95 um, price manually. What I can do here is when over low is adding those products into my store. I can actually assign sense, and what I'm going to do here is I'm gonna continue on with a 95 so I'm gonna science sense . I'm just going to do 95 So the products that are imported gonna have a price ending at decimal 95 and I'm gonna add a compared a price of again 95 just for kind of, Ah, ease off. Look to the site and things like that. I'm just gonna go to save settings. And now that I have saved that stuff, I'm gonna go back to L A Express and add a few more products into the site and continue building my e commerce store. So if you remember, I did a search for coffee. This time I'm going to do maybe a little bit more of a specific search. And so what you can see here is that I did a search for coffee, and I have a bunch of coffee products on the left hand side here. L Express does related categories. So I'm just gonna go into say coffeepots, and what I'm gonna do is I'm gonna have three more kind of related coffeepots products to my website. But first, before you do that, what I didn't mention previously is when you add overload to your chrome Web browser, there is a little extension tab here at the top. And so what I do isn't quickly click on that, and you can see that it's showing shipping info and one of the most important things that you want to have If you're doing drop shipping is your one have the option to use e packet because a packet is kind of the quickest global shipping option available, and it's usually the least, um, costly. So you can see here that I haven't sat for E packet, although if I want, I could do some different options for shipping. But because I'm shipping things that are, well, let's say less than $100. I can use a packet and still get a pretty decent shipping time if I'm using a different drop shipping method. And I'm maybe shipping products that are over several $100 or something that I might want to use, something like FedEx or E. M. S or UPS, something that has many, some tracking to it. And again, maybe some guarantees is for us the delivery time. Of course, you have to remember that the price and the cost of shipping will go up using those options . But for now, I'm going to stick with the packet, and I'm guessing that although my story set up his coffee Canada, I'm just gonna keep the country as United States. And again, I've set up my store in U. S. Dollars, So I'm gonna keep the currency in U. S. Dollars. What I can do here is I can actually hide items without this option. So I'm gonna go ahead and actually do that, okay? And then I'm gonna continue showing processing time and processing time. You can see is here, shown at the bottom. So if this if if someone came to my store and bought this product and I dropped shipped it for them, it would take four days for this company to kind of get that product ship to my customer. And then it might be another say, 12 to 20 days for using E packet service to get to them. So that's looking at, you know, kind of like a two full week, if not 2 to 3 week shipping and processing time for this order. But again, just going back here, I'm going to show processing time because it's kind of important to me and again. Four days, seven days. This is one shows five days. So I might want to choose products to have a supplier that's doing a quicker processing time. Just so my customers aren't waiting an extended period time. So I'm gonna go ahead and update the settings so you can see now that I've updated my Obillo settings, I am able to see, um, in the ah coffeepots section here, products that offer e packet shipping. And what I'm gonna do is I'm gonna just select some things that have maybe a processing time of five days or less. So I'm gonna start and this one I'm just gonna click on it and the product imported successfully, and I'm gonna do this one, and then I'm going to do Let's do this one. Let's do this one here is as a three day processing time. Okay, so then I'm gonna go again, import open that import list, okay? And you can see 123 items, and I'm just going to import them into the store, okay? And they have been now added back into my shop a fight site. So when I go over here and I go to products, you can see that these items have been added into my store. So there is the one. Ah, there is the 2nd 1 And there's 1/3 1 So I'm just going to go ahead and stick with this. What? Kokko many press portable espresso coffee machine. I'm gonna click on that. We have a closer look at it. And one of the first things I'm gonna do is I'm gonna actually change its name a little bit , and I'm just gonna make it a little bit of a, um I'm gonna just make a portable espresso coffee maker. Maybe I'll do a world's best world's best. Okay. And then I'm just going to use that as my description here, okay? And then scrolling down to the pricing because I had a five times multiplier. With this product, you can see that the price has now been automatically adjusted to 2 49 95 Because if we go back to l Express, you can see that the U. S dollar prices to 49 90 so five times $50 is $250. Okay. And then again, because we did six times compare at price, we have our compare at price at 2 99 95 So another thing I'm going to do here is before I say this, I am going to add, um, a tag to this item so that I can easily add it to collections that we're gonna build a little bit later. So in this case, it is going to be espresso. So I'm going to eventually add espresso to a collection. I'm gonna have a collection on Lee for espresso specific products. Okay, So once I've done that tag, I'm gonna go ahead and save this item, and we have a quick view of it and their ego. There is Thea Kokko, Mini Press, world's best portable espresso coffee maker. So that is just quickly how to do just a little bit more settings and a little bit more in depth with over low using products from AL i express. And we've imported a few more products into the store here. So let's work on building some collections and enhancing the look and the feel of our website. So let's carry on 10. Build Collections For Your Products: Hello, everybody. Welcome back. I wanted to walk through building a collection for you and us. What word in is Thea Products part of our Shopify dashboard? And what I'm gonna do first if you remember to this world's best espresso coffee maker, I added a tag and that tag was espresso. Um, So what I'm gonna do is I'm gonna add that tag to a couple more products. Okay? So I'm just gonna go down here and I'm going to add espresso like I save, okay? And then go back to products and I'll select one more product, and I will just do, Ah, this product here and again. I'm just gonna add that espresso tag down here and save it. Okay? Now that the product was successfully saved under the products category here, I'm going to go to collections, and I'm going to create a new collection. Okay, so this is the ECRI collection, and I'm going to call this espresso coffee collection, okay? And I'm just going Teoh, use that as a description as well. And what we're going to do is, uh, well, with collections, what you can do is either manually add products to your collection or in this case, what we're gonna do is stick with automated and because added that espresso tag to those products, I can go down here in the conditions I can choose products that must match so the product hag is equal to. I'm gonna put an espresso, okay? And then I'm going to save this and you can see down here in the products because I have this product tag is equal to espresso. I have those three products that I added that tag to and what you can do in this in that conditions part here is you can add other conditions. So, for example, if we wanted to have product tags that are equal to espresso that are also say over a certain amount of money, So I'm gonna show you here, um, weaken do a product price is we can do equal to or not equal to or is less than, say, $100 U s. Okay. And we can save. That's we're gonna have again product tanks that are espresso but are priced at less than $100. So you can see that we dropped one of those products off this collection but I am going to delete this. Just we have those three products in our collection. I'm gonna go ahead and save again. And what we have done is created a three product collection, okay? And you can build dozens of collections if you want, and you can have collections specific to sales for examples. So what you can do is if you want to have a collection designed specifically for a sale and that sales say starts at a certain time, What you can do is on the right hand side. Here is over. Here is click on this set publication date, and you can select a date in the future if you want. So say you're gonna have a sale on espresso coffee products, and it's going to start on August 1st. I would simply just, uh, select that date, and I would change the time to say it's going to start at 12 midnight on August 1st. So on my website on August 1st to 12 midnight, this collection is going to become available, and I would maybe add products that are going to be on sale and it's going to be an espresso um, collection that say products that are less than, say, $25 or something like that. And then I would advertise this collection. Um, you know, it would be a sale of products that are under foot $25 you know, designed for espresso, coffee enthusiasts, and, ah, and things like that. But for now, I'm just going to simply have this collection available starting immediately on the website . So I'm actually just going to remove that setting. Ah, from the right hand side here. And I'm going to again just save this collection. And I'm going to show you in the next video how to add this collection into your theme and make it prominent on your website. 11. Adding Collections Into Your Website!: Hello, everybody. Welcome back. Now, What I have done while we were away was I created a another quick collection. And I titled it Simply decaf collection. Just so it will make this, um, this lecture a little bit easier to follow and move along with. So anyway, I am here in the Shopify dashboard, and I'm gonna go back to the online store section down here, and what I want to do, actually, is I have a quick look at our website so far, so I can click on this little eye icon and you can see that the website here has loaded Ah , we have that theme. Obviously, um, start there with our slider pictures, but really don't have much else going on on the main page here. We do have our menu up here at the tops. We have our home. We have a shop, we click on shop. It will bring us to all of our products that we've added into our site. But what I'd like to do is I'd like to go in and edit this main page to make it look more like a you know, a better sight. I guess a more fully functioning e commerce store. So we're gonna go back to the dashboard and we're going to go into again. We're using that Brooklyn theme. Or if you want to use a Brooklyn team, we are using it here and we're gonna go to customize. So again we have Ah, look at what our site looks like here. And in a previous lecture. I did. Ah, did cross it all these eyeball options here as far as the sections go for our main site, But we're going to start adding things back to make it look pretty great. So the first thing again we're gonna do is we're gonna work through adding some collections onto our main page on our website here. So we're going to click on the collection list and in content, we're going to start adding in collections. So simply just click on one of the collections and select collection, and the first thing to do is to decaf collection, and that's gonna hit, select. Okay. And then the next collection I'm going to do is that espresso coffee collection, and then we're going to go back, and we're going to just simply click on the eyeball And there you go. So we have Ah, our collection list is starting to look like, you know, there's something there. And, you know, when your on that main page and you scroll down, you can click simply and quickly on the decaf collection if you want, or the espresso coffee collection if you want. And if I had 1/3 collection, I I would put it here. And then what we can do is again, we can go down and we can have our featured collection. So I'm going to have what our feature collection is right now is it is just actually set to remain our home page collection, which is kind of the default, um, collection for your e commerce store. So we can keep that. Or we can simply go to change. And maybe we'll do the espresso coffee selection there. Okay. And actually, I'm gonna go into collections here and add home page Just what looks like we have three different collections here just for, um, the look in the field for the website. So we've added collections back to our home page, and I'm gonna save okay, So when people are on our website, and here I'm going to go and refresh this site. And in the preview here, you can see how it looks on a full desktop kind of site. And we've added those collection lists. We have our home page, which we can edit the title of to make it more appealing. Certainly. Um, we have our espresso when we ever decaf coffee collection that our feature collection is thes products here. Now, one thing that you can see here is that there is a subtle grey outline around these products. And so what I'm gonna do is I'm gonna edit that. So I'm gonna go back into my customization dashboard. And here in themes, settings, we're going to go to colors and we're gonna go down a product background, and we're going to go all the way to White. Okay, We're in safe, Okay? And then when we refresh, you will see that that subtle gray background around these products is gone. And it looks really clean and fresh and inviting for our customers. So there is some where we can put our collection list. Certainly. Here on the main page, The other place we can put a collection list if we want is in the navigation bar here at the top. So if we wanted, we could have home. I'm gonna have shop and we could have bestsellers and we could have, you know, a decaf collection list. So let's go into our again into our dashboard and we go back out of colors and back in two sections and what we can do is we can click on Header and we can get to the navigation bar and edit menu here, Which brings us, of course, back to our main Shopify dashboard. So if you're looking for navigation underneath your online store, here it is in under the navigation part. And what we're simply going to do is add menu item. So we're gonna have this has a decaf collection, and what we can do is you can do a search for air collection and we're going to the decaf collection and words simply just gonna click out, and maybe instead of best, sellers will get rid of best sellers. So we just have three items in that menu, and we'll just save our menu, okay. And then let's go back to our preview page of our website and we're just gonna update it. And you can see the decaf collection is available here in the top header menu of our website. So there is how to and collections, I guess, to your website in a in a number of different places and maketh, um, first, ah, visible and easy to find on the main page, and we walked our way through having a featured collection. And again, if you simply are just starting out from a customer perspective, you can click away into the collection from that top menu if you want. And there you are in your decaf collection. So now that we've had a deep look at collections, let's continue building and customizing R E commerce door just a little bit more. 12. Set Up A Quick Subscriber Email Capture: Hello, everybody, Welcome back. So one last thing I'd like to do to get our store really operational and functional from a beginner's kind of get up and running perspective is to have some sort of email capturing system in place. So when your customers come to your website and they enter their email address, you're able to email them in the future about certain promotions or new products or news in the marketplace or whatever it is that you want to email them. Important thing is that you have their email address captured and you're able to email them . So I'm back here on the main Shopify dashboard and we're gonna go back into our online store here in under the customization of the theme section. And what we're going to do here on the left hand side under the sections is we're going toe . Add that newsletter section back in, and if we click on that, we can see that we can customize what this says. So instead of saying, let's say, subscribe to her newsletter were going to say describe to coffee news and what we're going to say here is ah, short sentence about, um, get coffee news delivered daily. Okay, And then that is set up to capture email addresses. So we're gonna go back, and what we're going to do here is actually move this newsletter section from the bottom here. Want to maybe put it closer to the top of our web page? Okay, so here we are, looking at the our top, um, top of our main page. And underneath the first collection list, we actually have surprised subscribe to coffee news. Okay, So when your customers come here and they're interested in learning about coffee news, ah, they'll put in, put their email address, and you're going to be able to email them something in the future we're gonna save. And then what we're going to do is go back into our demo site here, and I'm gonna input a, um, an email address into the newsletter section here and his subscribe. And then when I go back into my Shopify dashboard where you will find those email addresses that your customers add in is actually on the left hand side here under customers, so simply just click on customers. And there you can see the email address that I just entered. And what you're able to do here is because this is all customers, you can sort them into different areas. So this email address, because I just simply, um, added it as a subscription. And I haven't actually ordered anything yet, and you can see that's your orders and $0 spent. If I click on email subscribers, it will show up there. So that is a very basic way to start capturing email addresses. Now Shopify, obviously being a powerful e commerce Webs Web site, has a bunch of different APS available to capture email addresses and set up auto responders and things like that. So if we click on the APP section here in the left hand side of the dashboard, and if we go to the Visit Shopify App store and if I just do a simple search for email, there are over 1100 results available to you to do different things with email addresses. Ah, so, for example, the 1st 1 here is exit pop ups and email. Ah, this one has email pop ups. Um, one of the cool, um, options, I think, is the spin A sale option, and it's an interactive email. Pop up just quickly. Do ah show you what it's about? And you might have seen this, um, pop up on different Shopify websites for yourself, but basically, it's a ah, it's a pop up that pops up when you enter your email address. Um, you are Ah, your email The discount code to use on a future purchase. Um, this one is a ah is a paid option of there, and there are certainly lots of free email options available. But going back here, you can definitely get yourself into, um, the thick of think of email, marketing and things like that through your Shopify website. But anyway, there we go. We've set up our Shopify e Commerce Web store. We have ended their theme. We've ad products. We have ability to email capture. All we really have to do is make sure that we are set up under the under the settings to be able to process payments, and then we're ready to really start selling to our customers. So thank you for tuning into this lecture and onto the next one 13. That's A Wrap!: Hello, everybody. So that concludes our how to build a Shopify e Commerce Web store in an hour course we have just completed and just built a fully functional online Web store that we can go ahead and sell products to the world with. So where do you go from here? Well, as I mentioned, this is just a beginner's course and a quick guy to getting yourself on Shopify. If you are looking for inspiration about what to do next with your store, I would certainly look at what your competitors are doing or what some of your favorite stores that you like to frequent. And you like to shop with the kinds of things that they're doing, because you can certainly add those types of elements into your own store. So whether it be building a better marketing program with your email capturing and all the responders systems, or being able to quickly have an online chat option available for your customers when they come to your website, or adding more products and services to your website that help your customers, uh, with their products that are existing products and their existing services that they've already purchased from you. The list goes on and on. One of the things I'd really like to push right now is that although it is easy to get started with Shopify, it is also easy to have a failed website. Unfortunately, what I would suggest to you, especially when you're starting out, especially because you're beginning, is to over emphasize your customer service and be there for your customers, especially at the beginning stages of your business. So if your customers email you a question, answer it quickly or can you call them? How can you help your customers in the early stages feel confident about you as a business about buying from you now and in the future? I think that having ah customer service experience is what helps drive the best e commerce stores. Anyone can lower their price so that it is the lowest available in the marketplace. But not everyone can have the best customer experience. So that is what I'm going to leave you with here in this lecture, and here in this course is build a business that you would be excited to be a customer for . And so now that we have completed this course and this lecture I invite you to Sean case your Shopify stores to me. I am delighted. I'm excited. I'm ecstatic about all things e commerce and excited to see what people are using this sort of platform to build a business of their own and create a new life for themselves and Lou life for their family. And whatever it is that you wanted to do with your business, you're able to do it. So I invite you to reach out to me. The easiest way to get a hold of me is on Instagram at n a u S b o t. So that's at Naz Body. But you could also showcase your a Shopify websites to me on Twitter at Mike Gnaws and a us . So with that being said, thank you again for tuning in and following along with this course and I wish you the best of luck with your shop of my experience.