Break Into Journalism : pitch & publish to high authority publications.

Damien Walter, Writer for The Guardian, BBC, Wired.

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16 Lessons (1h 22m)
    • 1. What is a High Authority publication?

      5:07
    • 2. Who wants to publish High Authority?

      4:12
    • 3. In the business of story

      5:02
    • 4. You need an angle

      5:10
    • 5. Know your community

      3:49
    • 6. Exercise: Community Map

      5:15
    • 7. Hack: Finding Angles

      3:32
    • 8. Bonus: Business Angles

      3:12
    • 9. Interlude : The Nomad Writer

      5:55
    • 10. Practice : Writing The Perfect Pitch

      8:15
    • 11. Practice : Writing The Perfect Pitch 2

      7:47
    • 12. Formats For Stories

      7:07
    • 13. Finding Editors

      5:35
    • 14. Negotiate pay

      3:32
    • 15. Turn a gig into a job

      4:04
    • 16. Build Your Own Platform

      4:26
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Project Description

Write a perfect pitch.

This project is designed to help you put into to practice all the elements of the perfect pitch. Please follow the steps carefully to optimise your learning.

We will be writing a structured pitch for high authority publications, with a number of preparatory stages necessary to making a perfect pitch.

Step One: Identify your target community. If you need help at this stage, complete the Community Mapping exercise.

Step Two: Identify a story relevant to that community. Remember: stories are BIGGER than any single piece on that story.

Step Three: Find a great angle on the story. Angles are time sensitive and should strive to be original.

Step Four: Complete all 5 parts of the perfect pitch proforma:

  • a great title that nails your angle
  • a sub-title that expands the meaning
  • body text that describes the story in one sentence per paragraph
  • your credentials
  • and the terms the story is offered under

Step Five: research a SINGLE publication, and a single editor at that publication. Include the details at the bottom of your pitch.

Step Six: post your pitch to the community section of this course.

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