Branding is King: 5 Simple Steps to Build any Brand | David Muehlfeld | Skillshare

Branding is King: 5 Simple Steps to Build any Brand

David Muehlfeld, Art Director @ Aperto (An IBM Company)

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11 Videos (1h 1m)
    • Hi!

      1:56
    • What Really Matters

      8:15
    • The Brand Idea

      3:05
    • The Brand Strategy

      4:44
    • Simple Brand Expressions

      6:43
    • Integrated Communication

      9:39
    • Engaged Communities

      6:40
    • Innovative Systems

      5:34
    • Brand Experiences

      4:51
    • Brand Value

      5:08
    • How it all comes together

      4:31

About This Class

As products and companies get more and more alike, one paradigm prospers: Branding is King. This class reveals 5 simple steps to build any brand — from a global player to a personal brand. Within one hour you will understand the complex process of branding through quick drawings, interesting cases and nice music. I compressed the knowledge of 8 years into this new and entertaining format. Enjoy! 

Benefit from:

• simple models which can be easily applied
• best practices from succesful brands
• insights from building my own t-shirt label

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David Muehlfeld

Art Director @ Aperto (An IBM Company)

Throughout his career, David has worked on brand identities such as Telekom (T-Mobile), French Institute Amsterdam and DHL. He worked for small, medium-size and global agencies and even as a freelancer. Currently, he is an Art Director in Berlin, Germany.

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