Branding for Creatives: Land the Work You Want!

Haylee Jordan, Brand Strategist + Brand Design

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7 Lessons (51m)
    • 1. Introduction

      1:45
    • 2. What Is Personal Branding?

      10:36
    • 3. Positioning Your Creative Brand

      15:41
    • 4. Identifying Your Target Audience

      8:09
    • 5. Creating A Strategic Portfolio

      7:23
    • 6. Meeting The Right People

      7:10
    • 7. Conclusion

      0:38

Project Description

This class includes three worksheets:

1. Brand Matrix + USP

In the Brand Matrix + USP worksheet you will learn how to position your brand against competitors while you create a compelling one sentence Unique Selling Proposition.

2. Target Audience

In this Target Audience worksheet, you will begin to find your ideal client while getting clear on their pain points.

3. Networking Challenge

With the Networking Challenge worksheet, you will be able to create a list of five professionals for five days that you will contact as a challenge in order to open up your network. You can repeat this worksheet for as many weeks as you want.

When you are done with the class and the worksheets, be sure to post your portfolio. Haylee will personally review your work and give you a critique!

Student Projects

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Enrico Luzi
3 comments
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DAMMA
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