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Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

      6:00
    • Defining your business

      10:55
    • Your perfect customer or client

      8:02
    • The importance of branding

      8:46
    • Your brand name

      7:59
    • The message and the mark - your brand mission statement

      5:47
    • The message and the mark - writing your logo design brief

      7:38
    • Next steps

      1:41

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

560 of 563 students recommendSee All

Even if you're not branding a creative business, this is an EXCELLENT course to teach a novice about how to brand any business. She is clear, concise, and provides excellent examples and exercises that are really helpful in developing your own brand. I'd recommend this to anyone interested in learning the art of branding!
Very informative and inspiring. Thank you Faye! I would highly recommend this class. It has helped me so much to focus on my brand and stick with it.
Laura Nikiel

illustrator & designer

This was a great class for someone who just starts thinking about their own business and their brand or someone who wants to go more in depth. It was very focused and informative and I totally recomend it!

7,600

Students

96

Projects

Faye Brown

Faye Brown Designs

Hey Everyone! Thank you for checking out my classes here on Skillshare. I'm a designer and animator living in the English countryside with my young family. After completing a Graphic Design degree in Bournemouth, I started my career working in London in motion graphics designing and art directing title sequences for TV and film. 10 years later I decided it was time to go freelance, shortly before we started our family.

These days I work on a variety of project...

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