Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

      6:00
    • Defining your business

      10:55
    • Your perfect customer or client

      8:02
    • The importance of branding

      8:46
    • Your brand name

      7:59
    • The message and the mark - your brand mission statement

      5:47
    • The message and the mark - writing your logo design brief

      7:38
    • Next steps

      1:41

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

459 of 462 students recommendSee All

Very clear, good questions and a great build towards the final piece.
Nanda Van Bokkem-Kapitein

illustrator - designer

really useful class, it will give you insight into things about your business you may not have thought about before.
Faye really helped me gain clarity on how I want to present my upcoming brand. Her exercises and questionnaire allowed me to ensure that each component in the branding process were aligned and saying the same message and directed toward my audience. I was able to remove that which wasn't a match. The class is also well-paced.
Darnita Howard

The Pattern Maven

5,978

Students

87

Projects

Faye Brown

Faye Brown Designs

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Faye is a graphic designer with over 15 years experience in motion graphics, branding and illustration. During her Graphic Design degree course she won a DandAD yellow pencil for a corporate identity brief. 

Faye has designed and art directed for interactive TV, DVD menus, title sequences for film and TV and commercials. Clients include the BBC, ITV, Discovery Channel, SyFy Channel and Aviva. Many of her projects required elements of branding and strong typography. Faye has designed logos from singers to visual effects companies to salad producers. 

Following the success of her first Skillshare class - The Art of Typography, she has since created a range of classes sharing her knowledge, experience and passion in subjects on branding, creativity and business. 

If you’d like a dose of inspiration and to join a group of fellow creatives come along and join Faye’s Skillshare Tribe new Facebook group here.