Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

      6:00
    • Defining your business

      10:55
    • Your perfect customer or client

      8:02
    • The importance of branding

      8:46
    • Your brand name

      7:59
    • The message and the mark - your brand mission statement

      5:47
    • The message and the mark - writing your logo design brief

      7:38
    • Next steps

      1:41
43 students are watching this class

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

615 of 618 students recommendSee All

If I hadn't watched this video, I probably would of taken longer to start working on my brand logo, and the name all together. It made me really wonder about what I want to reflect in myself, and for my work. I thank Faye for doing such an amazing job at getting people to work on themselves a bit more, and engaging them in these fun classes.
Maria Chuu

In the name of art and food!

Very insightful. Gave me lots to work with and think on!
Soscha Kikken

Blah is for the bleak!

I loved this class, very helpful! I love that Faye was able to pull both mainstream and personal examples to base the class on. It really helped me put my branding into perspective and allowed me to see why the visual side of the branding wasn't coming to me it..there was no foundation for it to stand on!

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Faye Brown

Faye Brown Designs

 

Hey Everyone! Thank you for checking out my classes here on Skillshare. I’m a designer and animator living in the English countryside with my young family. After completing a Graphic Design degree in Bournemouth, I started my career working in London in motion graphics designing and art directing title sequences for TV and film. 10 years later I decided it was time to go freelance, shortly before we started our family. 

These days I work on a va...

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